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Ocean Front Property

Ocean Front Property is the seventh studio by American artist , released on January 12, 1987, by . It consists of ten tracks, blending traditional sounds with Strait's signature neotraditional style, and became his first to debut at on the Top chart, where it held the position for six consecutive weeks. The has been certified double platinum by the RIAA, indicating shipments of over two million copies in the United States. The record produced three number-one singles on the Billboard Hot Country Songs chart: the witty title track "Ocean Front Property," written by Dean Dillon, Hank Cochran, and Royce Porter; the iconic "All My Ex's Live in Texas," co-written by Whitey Shafer and Lyndia Shafer; and the heartfelt "Am I Blue," written by David Chamberlain. These hits underscored Strait's dominance in country music during the 1980s, contributing to the album's commercial success and critical acclaim. Produced by and , Ocean Front Property was ranked number five on CMT's list of the 40 Greatest Albums in Country Music in 2006, highlighting its enduring influence on the genre. The album's themes of heartbreak, humor, and pride resonated with fans, solidifying Strait's status as the "King of Country" and paving the way for his record-breaking career achievements.

Background

Album conception

In the mid-1980s, emerged as a leading figure in the movement, which sought to revive the and influences of earlier decades amid a landscape dominated by pop-infused sounds. This rising popularity positioned Ocean Front Property as Strait's seventh studio album and a strategic follow-up to prior successes, including his release Does Fort Worth Ever Cross Your Mind, which became his first to top the Billboard Top Country Albums chart and produced a No. 1 single, the title track. The album's conception reflected Strait's commitment to this movement, aiming to sustain authentic country roots while subtly broadening appeal through polished production that resonated with expanding audiences seeking genuine narratives over crossover experimentation. Central to the album's development was Strait's collaboration with longtime songwriting associates Dean Dillon and Hank Cochran, who co-wrote the title track "Ocean Front Property" alongside Royce Porter. This partnership drew on their established rapport, with the song originating in the early 1980s during a creative session on a boat in the Bahamas, where Cochran mentored Dillon in crafting lyrics that balanced emotional depth with wit. Dillon, who contributed over 50 songs to Strait's catalog across his career, emphasized themes of heartbreak laced with humor in their work, as seen in the title track's playful denial of lingering affection—likening forgotten love to owning "ocean front property in Arizona." These elements aligned with Strait's vision for the album, prioritizing storytelling that captured the bittersweet essence of traditional country while allowing for lighthearted accessibility. Strait's decision-making process underscored a deliberate from his earlier albums, focusing on material that reinforced his persona and neotraditional ethos without straying into pop territory. By selecting songs from trusted collaborators like Dillon and Cochran, Strait ensured the project built on the commercial momentum of his prior releases—such as the platinum status of albums like Right or Wrong and Does Fort Worth Ever Cross Your Mind—while exploring nuanced production to subtly enhance emotional delivery for a wider listener base. This approach solidified Ocean Front Property as a pivotal release in Strait's discography, blending fidelity to traditions with strategic refinements to sustain his ascent in the genre.

Pre-production preparations

The pre-production preparations for Ocean Front Property commenced in the summer of 1986, focusing on logistical planning and creative assembly ahead of recording sessions that began in September of that year. Negotiations with secured the necessary budget and timeline for the project, building on Strait's ongoing contract with the label since 1981. Central to the process was the selection of 10 tracks from demos submitted by Nashville songwriters, with priority given to uptempo numbers and heartfelt ballads that aligned with Strait's traditional country style. Key contributions came from writers like , , and Royce Porter, who co-authored the "Ocean Front Property" along with several others such as "Without You Here." The final track listing emphasized original compositions, reflecting Strait's preference for fresh material over covers to ensure artistic consistency. Strait provided direct input during song evaluation, often collaborating with trusted producers like , with whom he had an established working relationship from prior albums. Initial rehearsals followed with the —Strait's longtime touring and recording ensemble—to refine arrangements and solidify the band's interpretation of the chosen material.

Recording and production

Studio sessions

The recording sessions for Ocean Front Property took place at Sound Stage Studios in , commencing in September 1986 and spanning several weeks.

Personnel

Ocean Front Property was produced by and . The recording and mixing engineers included Steve Tillisch, with additional overdub recording by Chuck Ainlay and Willie Pevear. Jessie Noble served as production coordinator and Denny Purcell handled mastering. Lead vocals were performed by , with background vocals by Curtis Young. The album's instrumentation drew from session players and members of Strait's backing group, the , recorded at Studios in Nashville. Key musicians included:

Composition

Musical style

Ocean Front Property exemplifies the genre, a movement that helped pioneer in the 1980s as a to the era's polished pop-country trends, emphasizing roots-oriented sounds drawn from and traditions of the mid-20th century. The album's sonic palette features clean production that highlights traditional instrumentation, including acoustic guitars, fiddles played by Johnny Gimble, courtesy of Paul Franklin, and occasional accents, creating a tight, efficient arrangement that prioritizes rhythmic drive and melodic clarity. This approach, supported by Nashville session musicians like on guitar and on bass, evokes the straightforward energy of while maintaining a contemporary sheen. Central to the album's appeal is Strait's distinctive vocals, delivered with a relaxed, smooth that conveys tough yet romantic narratives in a direct, unadorned manner, setting it apart from the more ornate vocal stylings prevalent in pop-. His phrasing, often infused with a subtle , underscores the honky-tonk influences, as heard in uptempo tracks that nod to rhythms. At a concise of 32:00 across ten tracks, the is structured with an alternating pattern of lively uptempo numbers and reflective ballads, providing dynamic pacing that sustains listener engagement without excess. Compared to Strait's earlier albums like (1981), Ocean Front Property demonstrates a subtle in production tightness, with refined arrangements that enhance the neotraditional framework while preserving the core and elements that defined his breakthrough sound. This consistency reinforces Strait's role in revitalizing traditional country aesthetics amid the 1980s' pop-infused landscape.

Track listing

No.TitleWriter(s)Length
1."All My Ex's Live in ", Linda J. Shafer3:17
2."Someone's Walkin' Around Upstairs"David Anthony, Paul A. Maloy2:47
3."Am I Blue"David Chamberlain3:04
4."Ocean Front Property", , Royce Porter3:06
5."Hot Burning Flames", Mack Vickery, Wayne Kemp2:19
6."Without You Here", Royce Porter4:30
7."My Heart Won't Wander Very Far from You"Annette Cotter, Buddy Carvalho2:21
8."Second Chances", Tommy Collins4:13
9."You Can't Buy Your Way Out of the Blues"Larry Cordle, Mike Anthony2:49
10."I'm All Behind You Now", Glenn Martin3:13
The album features ten tracks with a total runtime of approximately 32 minutes. The sequencing begins with the upbeat "All My Ex's Live in ," a humorous about past relationships, setting a lively tone before transitioning into more introspective songs. The , "Ocean Front Property," positioned fourth, delivers a witty denial of heartbreak through its clever lyrics about selling imaginary property in , serving as a centerpiece that highlights the album's blend of humor and traditional themes. Instrumentation includes and , emphasizing the album's roots.

Release and promotion

Singles

The album Ocean Front Property yielded three singles, all of which reached on the chart, contributing to George Strait's string of consecutive chart-toppers in the late . These releases were strategically timed to sustain momentum following the album's January 1987 launch, with heavy emphasis on radio airplay and Strait's extensive touring schedule to build anticipation and fan engagement. The title track, "Ocean Front Property," was released on December 22, 1986, as the lead single, marking Strait's tenth number-one hit on the Hot Country Songs chart, where it topped the list for one week beginning April 4, 1987. Written by Dean Dillon, Hank Cochran, and Royce Porter, the uptempo honky-tonk number humorously addresses a breakup with the line "If you'll buy that, I'll throw the Golden Gate in free," and its promotion focused on a music video that showcased Strait's traditional country persona, alongside aggressive radio pushes that helped it debut strongly. Strait previewed the song in live performances during his 1987 tour, including a high-energy rendition captured in the concert film George Strait Live!, which amplified its radio and visual appeal to country audiences. "All My Ex's Live in ," released on April 10, 1987, became Strait's eleventh number-one single, holding the top spot for one week starting July 11, 1987. Penned by and Lyndia J. Shafer, the song's narrative style weaves a witty, tale of a man avoiding his past relationships by relocating to , resonating with fans for its clever pride and relatable humor, which cemented it as one of Strait's tracks. Its was bolstered by Strait's live sets, where he often performed it to enthusiastic crowds during his 1987 concerts, enhancing its crossover appeal within the genre. The third single, "Am I Blue," arrived on August 3, 1987, and secured Strait's twelfth number-one position, topping the chart for one week on November 7, 1987. Written by David Chamberlain, this slower provided a poignant contrast to the album's uptempo cuts, exploring themes of longing and heartbreak through Strait's emotive delivery and fiddle-driven arrangement. Like its predecessors, it benefited from Strait's rigorous 1987 touring, where live previews helped transition fans from the album's faster tracks to this more introspective closer.

Marketing and chart debut

Ocean Front Property was released on January 12, 1987, by MCA Records, marking George Strait's seventh studio album. Initial marketing strategies emphasized radio airplay for the title track single, which had been issued on December 22, 1986, building anticipation ahead of the full album launch. Promotion also integrated with Strait's ongoing tour schedule, where he performed the new material to capitalize on his rising popularity in country music. The album achieved a historic chart debut, entering at number one on the Billboard Top Country Albums chart—the first country album ever to do so. This milestone underscored Strait's dominance in the genre, propelled by the momentum from the lead single's success. Packaging for the album featured cover art with oceanic imagery, visually echoing the title track's humorous theme of peddling nonexistent beachfront land in landlocked .

Commercial performance

Chart positions

Ocean Front Property marked a commercial milestone upon its release, becoming the first country album to debut at number one on the Top Country Albums chart, where it held the top position for six consecutive weeks in 1987. The album also crossed over to the mainstream, reaching a peak of number 117 on the 200. This strong performance was bolstered by the chart-topping success of its singles, which enhanced the album's overall visibility. The following table summarizes the album's key chart positions:
ChartPeak position
U.S. Billboard Top Country Albums1 (6 weeks at #1)
U.S. Billboard 200117

Certifications and sales

In the United States, Ocean Front Property was certified 2× Platinum by the Recording Industry Association of America (RIAA) in 1987, denoting shipments of 2,000,000 units. This certification remains unchanged as of November 2025, even with the RIAA's incorporation of streaming data into award calculations since 2016. The album also earned a Gold certification from Music Canada for 50,000 units sold. As a commercial breakthrough for George Strait, Ocean Front Property outperformed his earlier albums, most of which were certified Gold or Platinum, solidifying his position as a top-selling country artist. Its chart success further propelled these sales achievements.

Reception and legacy

Critical reception

Upon its release in 1987, Ocean Front Property received generally positive reviews from critics, who praised George Strait's adherence to traditional country elements amid the emerging neotraditional movement. awarded the album 4 out of 5 stars, highlighting Strait's smooth vocal delivery and commitment to classic influences that distinguished it from pop-oriented contemporaries. Similarly, of graded it a B in his Consumer Guide, commending the "quiet " sound and Strait's pleasant baritone while noting its consistent, if unadventurous, songcraft. Critics at the time appreciated the album's polished yet authentic production, which balanced Strait's understated style with strong songwriting. However, some reviewers pointed to a perceived lack of bold . In retrospective assessments, the album has been lauded for its pivotal role in the revival of the late , solidifying Strait's status as a torchbearer for traditions. It ranked #5 on CMT's 2006 list of the 40 Greatest Albums in Country Music, recognized for its enduring influence on the genre's return to roots-oriented sounds. A 2022 review in Holler magazine gave it an 8/10 score, emphasizing the album's efficient, enjoyable songcraft and its timeless appeal for dancing and sing-alongs. More recent analysis in by Country Universe underscored the title track's charismatic performance and concise country essence, crediting the album with powering Strait's superstardom and exemplifying neotraditional clarity. Aggregate critic scores reflect this positive consensus, with sites like reporting an 80/100 based on one professional review, focusing on the 's strong thematic cohesion and Strait's reliable artistry.

Cultural impact

Ocean Front Property marked a significant milestone in as the first album to debut at number one on the Top chart, setting a for future releases in the genre and demonstrating the viability of strong initial sales for acts. This achievement not only highlighted George Strait's growing dominance but also boosted ' division, which at the time was working to strengthen its position in the market. The album's immediate success encouraged labels to invest more aggressively in artists, influencing promotional strategies and artist development in the late . The , "Ocean Front Property," has maintained enduring popularity, frequently featured in Strait's live performances and symbolizing the ironic heartbreak tropes prevalent in , where humor masks emotional vulnerability. Strait has included the song in his setlists across decades, including during his 2024 stadium tour stops such as the performance at Jack Trice Stadium in , where it evoked the traditional country sound of the era for contemporary audiences. While notable covers exist by artists like JD Shelburne, the song's core appeal lies in its embodiment of resilience. This album played a pivotal role in establishing Strait's legacy as the "King of Country," contributing to his record-breaking career and recognition in media retrospectives on his influence. In recent years, the album has seen renewed interest through viral TikTok content, such as a 2025 video by user @obs_pastor opening a sealed 1987 8-track tape, which garnered widespread attention for preserving the era's analog charm. Strait's 2025 tour performances of tracks from the album, including at Acrisure Stadium in Pittsburgh, continue to connect with fans, reinforcing its place in popular culture as a cornerstone of authentic country storytelling.

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