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Paint Drying

Paint Drying is a 2016 British experimental film written, directed, produced, and shot by , comprising a single, unbroken 607-minute static shot of white paint drying on a without audio. The film was conceived to the (BBFC)'s per-minute rating fees and mandatory viewing requirements for age certification, which Shackleton argued disproportionately burdened independent filmmakers. Funded through , it compelled BBFC examiners to endure the full , ultimately receiving an "E" exemption certificate for lacking dramatized depictions. Despite its deliberate tedium, Paint Drying garnered unexpected acclaim, achieving a 9.1/10 rating on from over 1,500 user reviews and becoming a cultural phenomenon on platforms like , where it symbolized endurance and ironic appreciation for minimalist art. The project highlighted systemic costs in film —approximately £7.09 per minute at the time—and influenced discussions on efficiency, prompting BBFC innovations like AI-assisted . Shackleton's work underscores first-principles critiques of bureaucratic overreach in , prioritizing empirical demonstration over narrative persuasion.

Overview

Synopsis

![Promotional still from Paint Drying depicting white paint on a brick wall]float-right Paint Drying is an experimental produced, directed, and shot by British filmmaker in 2016. The entire work consists of a single, unbroken static shot lasting 607 minutes (10 hours and 7 minutes), capturing white paint applied to a brick wall as it gradually dries in . The footage is silent, devoid of any audio track, dialogue, music, or narrative elements, with the only visual variation being the subtle transformation of the wet paint's gloss to a finish over the duration. No camera movement, cuts, or additional subjects appear in the frame, emphasizing the film's minimalist and uneventful nature.

Context and Purpose

In the , the (BBFC) requires films intended for commercial theatrical or video distribution to obtain an age rating certificate under the Video Recordings Act 2010, a process that involves examiners viewing the content to assess suitability. In 2016, BBFC fees consisted of a £101.50 submission charge plus £7.09 per minute of runtime, creating a financial barrier for independent filmmakers producing longer works, as costs escalated proportionally without regard to content offensiveness. Charlie Shackleton produced Paint Drying in 2016 as an experimental protest film to challenge these classification requirements and their economic impact on low-budget creators. The work comprises a single, unbroken 607-minute static shot of white paint drying on a wall, designed to be innocuous yet maximally time-consuming for BBFC review. Shackleton's intent was to force examiners to watch the full duration—incurring approximately £4,400 in fees—to highlight the inefficiency and presumed overreach of mandatory full-content scrutiny for non-objectionable material. The project's runtime was determined by a 2015 Kickstarter campaign that raised £5,936 from 686 backers, earmarked to cover production and the deliberately high classification expenses, inverting the typical filmmaker's cost-avoidance incentives. This motivation stemmed from Shackleton's prior experience with his 2013 documentary Beyond Clueless, whose £867.90 BBFC fee represented half its distribution budget, exemplifying how such charges disproportionately strain independent productions lacking commercial backing. By submitting an unrelentingly banal film, Shackleton aimed to critique the BBFC's authority in a post-censorship era, questioning the necessity of viewing requirements when content poses no evident harm.

Production

Conception and Motivations

Paint Drying was conceived in November 2015 by British filmmaker as an experimental protest against the classification regime enforced by the (BBFC). Shackleton designed the film as a single, static shot of white paint drying on a brick wall, with its runtime calibrated to maximize the examiners' viewing time while minimizing artistic merit, thereby exposing what he viewed as the arbitrary and burdensome nature of mandatory film certification in the . The core motivation arose from Shackleton's opposition to the BBFC's per-minute fee structure for classifying low-budget features destined for theatrical release, which stood at £7.09 per minute at the time and scaled linearly with duration, creating a prohibitive cost for extended or unconventional works that creators could ill afford. This system, in Shackleton's assessment, functioned as censorship by deterring distribution of content lacking commercial viability to offset regulatory expenses, without providing alternatives like unrated releases available . To operationalize the protest, he initiated a campaign on November 24, 2015, pledging to extend the film's length proportionally to funds raised—each additional minute funded by backers directly increasing the BBFC's mandatory scrutiny time—culminating in a 607-minute after the campaign concluded on December 16, 2015. Shackleton further drew from personal encounters with censored editions of films such as , questioning the BBFC's empirical basis for interventions predicated on "risk of harm" despite examiners' prolonged exposure to unedited content without apparent adverse effects. By forcing regulators to confront an endurance test of tedium rather than titillation, the project sought to underscore the inefficiencies and overreach in the certification process, advocating for policy reforms to alleviate financial pressures on filmmakers and promote freer expression.

Funding via Kickstarter

In November 2015, filmmaker Charlie Shackleton launched a Kickstarter campaign titled "Make the Censors Watch 'Paint Drying'" to fund the submission of his experimental film to the British Board of Film Classification (BBFC). The campaign's explicit goal was to raise money for BBFC certification fees, which are charged on a per-minute basis, thereby determining the length of footage submitted and forcing examiners to view an extended duration of the monotonous content as a protest against the high costs imposed on independent filmmakers. Shackleton had already filmed approximately 14 hours of footage depicting white paint drying on a brick wall, providing ample material to extend the film's based on funds collected. The campaign structure tied donations directly to additional viewing time for BBFC staff, with each increment of funding beyond a base fee covering more minutes at the rate of roughly £7-£10 per minute, highlighting the escalating financial burden for longer works. Over a 30-day period, the effort garnered £5,936 from 686 backers, enabling the submission of a 607-minute (10-hour, 7-minute) version of the film after accounting for Kickstarter fees and base costs. All proceeds, net of platform deductions, were allocated exclusively to BBFC classification expenses, ensuring the funds directly amplified the protest's scale without supporting production or distribution. This crowdfunding success underscored public interest in critiquing regulatory fees, as backers effectively subsidized the extended scrutiny to which the BBFC was subjected.

Filming and Technical Details

Paint Drying was filmed in 2016 as a single, unbroken static shot lasting 607 minutes (10 hours and 7 minutes), depicting white paint drying on a brick wall. The production utilized a fixed camera setup to record the process in real time without any cuts, movements, or post-production alterations, ensuring the footage remained continuous and unedited. Directed, produced, and cinematographed by Charlie Shackleton, the filming emphasized minimalism, with no crew or complex equipment documented, aligning with the film's low-budget, Kickstarter-funded origins. The paint application and drying were captured indoors on an exposed brick surface, though specific location details are not publicly specified. This technical approach maximized the viewing duration required for classification while incurring the standard BBFC fees based on runtime.

Classification Process

Submission to BBFC

In November 2015, filmmaker submitted Paint Drying to the (BBFC) for statutory age rating, as required for commercial distribution in the . The submission comprised a single 607-minute video file totaling 310 GB, depicting an uninterrupted static shot of white paint drying on a brick wall, designed to compel full examination under BBFC protocols. The BBFC's classification fees included a base submission charge of £101.50 plus an examination fee of £7.09 per minute of runtime, rendering the total cost for Paint Drying approximately £4,400, funded through a campaign launched to protest these escalating expenses for productions. Shackleton calibrated the film's final length based on donations received, ensuring the BBFC incurred maximum viewing time relative to fees. BBFC compliance officers reviewed the entire footage, as partial viewing is not permitted for certification; due to an eight-hour daily limit on examiner screenings, the process extended over two separate days in early 2016. This methodical assessment underscored Shackleton's critique of the system's inefficiency for lengthy, low-content works, with no content flagged for potential cuts or restrictions.

Rating Outcome

The (BBFC) awarded "Paint Drying" a U certificate on 26 January 2016, classifying it as suitable for viewers of all ages with the advisory that it contained "no material likely to offend or harm". This rating, the most permissive issued by the BBFC, permits exhibition without restrictions and aligns with content deemed appropriate for children aged four and above. The decision affirmed the film's innocuous nature, consisting solely of a static shot of white paint drying on a wall over 607 minutes. The classification process culminated in the mandatory full viewing by BBFC examiners, who processed the extended across multiple sessions due to a limiting daily time to eight hours, thereby extending the examination over two days. No cuts or modifications were required, underscoring the absence of any prohibited elements under BBFC guidelines, such as , drugs, or . This outcome validated the film's structural compliance while highlighting the procedural demands imposed on classifiers for lengthy submissions.

Protest Mechanics

The protest against the (BBFC) was engineered by filmmaker Charlie Lyne (also known as Charlie Shackleton) to highlight the disproportionate financial burden of classification fees on independent filmmakers, particularly for short or low-budget works. Lyne initiated a campaign in 2015, raising funds specifically earmarked to cover BBFC viewing fees, which are calculated on a per-minute basis regardless of content complexity. The campaign's structure tied the film's runtime directly to the amount collected, aiming to maximize the examiners' required viewing time while ensuring the fees could be paid in full; initial goals targeted up to 14 hours of footage, but the final cut settled at 607 minutes after £6,000 was pledged. Filming consisted of a single, static shot of white paint drying on a brick wall with no audio or narrative elements, designed to compel exhaustive review without permitting shortcuts like sampling. Upon submission in early 2016, BBFC policy mandated that examiners view the entire submission to assess content for age rating, as partial inspection could overlook potentially classifiable material. This requirement amplified the protest's impact, as BBFC guidelines limit individual examiners to a maximum of 8-9 hours of screening per day to prevent fatigue-related errors. Consequently, two examiners divided the workload across two days—approximately 5 hours each on January 25 and 26, 2016—incurring institutional time costs equivalent to the fee paid, thereby demonstrating the system's inefficiency for non-commercial or experimental works. The mechanics underscored a causal link between fee structure and labor: by funding a deliberately protracted, content-minimal , Lyne inverted the economic deterrent intended for high-risk content, forcing bureaucratic toward an innocuous subject. This approach avoided direct confrontation, instead leveraging procedural rules to expose how fixed per-minute charges (starting at £15.30 per minute for features over in 2015) disadvantage shorts under , which face a minimum fee often exceeding production budgets. The BBFC classified Paint Drying as a "U" () on January 25, 2016, confirming no harmful content but validating the full-viewing protocol.

Release and Accessibility

Initial Distribution

The initial public distribution of Paint Drying occurred through a limited screening at the in , , as part of the "Cinema Obstructed" program. The film's world premiere took place from November 10 to 29, 2023, with continuous screenings in B during gallery operating hours: Monday to Saturday starting at 10:00 a.m., and Sundays from 12:00 p.m. This exhibition represented the first opportunity for the public to view the 607-minute work, following its private examination by (BBFC) examiners in 2016. No commercial theatrical release or online streaming was pursued at the time, aligning with the project's primary aim as a against classification fees rather than widespread dissemination. The screening drew attention to the film's conceptual nature, emphasizing its role in critiquing bureaucratic processes over traditional entertainment value.

Online Availability

Paint Drying remains unavailable for public online streaming or digital viewing as of October 2025. Film databases such as MUBI and Filmelier explicitly list it as not accessible through any platforms. Director has not released the 607-minute film digitally, preserving its status as a conceptual piece rather than a widely distributed work. Access has been restricted to limited theatrical screenings, including a presentation at QAGOMA Cinema in on November 10, 2023, a premiere in on July 10, 2024, and a premiere in on May 9, 2025. Online engagement with the film occurs primarily through its and on sites like , where the page serves as a communal space for reviews, memes, and discussions without requiring or enabling actual viewing. This phenomenon has amplified its cultural notoriety despite the absence of the content itself.

Reception and Analysis

Critical Evaluations

Critics have assessed Paint Drying primarily as a conceptual critiquing bureaucratic overreach rather than a work of narrative or aesthetic . Shackleton's submission compelled the BBFC to allocate examiner time equivalent to over two full —exceeding their nine-hour daily —while charging fees scaled to the film's 607-minute length, underscoring the disproportionate burden on creators for innocuous content. This act amplified discussions on costs, which can exceed £1,000 for extended features, prompting industry calls for reform by highlighting how such structures deter low-budget experimentation. However, evaluators note limited direct policy shifts attributable to , as BBFC fees remained tiered by post-2016, though it contributed to broader scrutiny leading to efficiency measures like AI-assisted content scanning by 2023. Artistically, the film's value lies in its deliberate minimalism, evoking endurance-based works like Andy Warhol's (1964), where tedium serves as commentary on perception and institutional tedium. Reviewers describe it as "objectively boring" yet contextually compelling, transforming enforced viewing into a meta-critique of censorship's performative nature. User-driven platforms like and feature hyperbolic praise—averaging 9.1/10 from over 1,500 ratings—as ironic homage to its ethos, though some dismiss it as smug gimmickry lacking deeper evolution. Formal analysis frames it as effective on regulatory inertia, succeeding where advocacy alone might falter by embodying the inefficiency it protests, even if artistic merit remains niche and secondary to its activist intent.

Public and Audience Responses

The film Paint Drying has elicited niche but enthusiastic responses from audiences familiar with its origins as a bureaucratic protest, rather than as conventional entertainment. On IMDb, it holds a 9.1/10 rating from 1,530 users as of recent data, reflecting appreciation for its conceptual audacity over narrative content. Reviewers often praise its satirical edge, with one user calling it a "brilliant satire" worth the 10-hour runtime for its fulfillment of the premise, while another described it as a "vivid, compelling and profound cinematic experience" that "keeps the audience nailed to their seats." These reactions underscore ironic endorsement, where viewers value the film's role in highlighting classification costs over any aesthetic merit. Broader public engagement remains limited, confined largely to film enthusiasts, video essay communities, and social media discussions on artistic . Posts on platforms like X (formerly ) frame it as an absurd yet effective stunt, with users shouting out its 10-hour-7-minute duration as a standout in experimental cinema. groups dedicated to dull or have recirculated it as a landmark in anti-censorship efforts, generating shares and comments that celebrate Shackleton's irritation-driven absurdity rather than meditative appeal. Absent mainstream theatrical release, viewership relies on online availability, fostering a status among those intrigued by its real-world impact, such as forcing BBFC examiners to endure the full runtime. Critics of the approach, though fewer in documented audience feedback, occasionally dismiss it as a mere gimmick lacking substance beyond the . Some IMDb comments imply skepticism about the endurance test for viewers, aligning with the film's self-aware pointlessness. Overall, responses prioritize its causal effectiveness in critiquing institutional fees—evidenced by exemptions granted post-submission—over artistic consumption, with no evidence of widespread derision or backlash from general publics unaware of the context.

Controversies and Debates

Effectiveness of the Protest

The protest against the (BBFC) fees, enacted through the submission of Paint Drying in late 2015, primarily sought to expose the financial disincentives faced by independent filmmakers due to the per-minute classification charges, which totaled approximately £101.50 base fee plus £7.09 per minute at the time, amounting to over £5,300 for the 607-minute film funded via . This approach compelled the BBFC to process the submission in full, resulting in a "U" (universal) rating issued on January 25, 2016, after examiners viewed the entire runtime, thereby demonstrating the practical burdens of the existing tariff system on non-commercial works. In terms of immediate impact, the action generated widespread media coverage in outlets including , , and international publications, amplifying critiques of the BBFC's fee model as a barrier to artistic expression and low-budget productions. The BBFC's engagement—treating the film as a standard submission without exemption—underscored the rigidity of the process but also prompted public discourse on classification costs, with some industry observers noting it as a symbolic win for visibility despite no waiver of the fee itself, which was covered by the Kickstarter campaign raising sufficient funds. Longer-term effectiveness remains mixed, as the highlighted systemic issues without directly precipitating policy reversal; by 2017, creator observed no alterations to the BBFC framework. However, it contributed to ongoing industry pressure, exemplified by 2023 calls from distributors for fee overhauls citing Paint Drying as a in "stifling" for independents. Subsequently, the BBFC revised its theatrical tariffs to a tiered structure based on screen count rather than —£575 for up to 10 screens, £1,200 for 11-50, and £1,780 for 51 or more (plus 20% )—effectively mitigating the per-minute penalty for extended works like experimental films. This shift, implemented post-2016 amid broader consultations, addressed a core grievance of the , though packaged media and other categories retained length-based elements, indicating partial rather than comprehensive reform.

Criticisms of Bureaucratic Fees

The British Board of Film Classification's (BBFC) fee structure for film classification has drawn criticism for its disproportionate impact on filmmakers, who must pay regardless of content sensitivity or commercial scale, effectively acting as a barrier to entry for low-budget or experimental works. Prior to reforms, fees were calculated at a plus approximately £7.09 per minute of , resulting in a £5,286.16 charge for Charlie Shackleton's 607-minute Paint Drying in 2016, which required to cover despite the film's lack of narrative or objectionable elements. Critics argue this per-minute model penalizes longer-form art films and documentaries, forcing creators to either self-censor or forgo , thereby limiting options in the UK. Even after introducing tiered theatrical fees in 2022—ranging from £575 for releases on up to 10 screens to £1,780 for 51 or more (plus )—distributors contend the system remains "stifling," consuming 10-20% of marketing budgets for small releases and discouraging wider rollouts to avoid fee escalations. Zak Brilliant of Met Film Group stated, "I fear the BBFC is stifling screen culture in the UK," while Hird of Dartmouth Films called it "absolutely bizarre" for positively discriminating against limited releases. Shackleton emphasized a "chasm" between distributors and major studios, proposing voluntary certification for adult-targeted films and suggesting larger entities bear more costs to subsidize smaller ones. The bureaucratic nature of requiring full examinations—even for content like drying paint—has been highlighted as inefficient, with filmmakers funding BBFC examiners' time without proportional value, exacerbating inequalities as platforms like self-certify while indies cannot. Proposed reforms include raising the low-fee threshold to 25 screens, but as of , calls for overhaul persist amid BBFC's £12.6 million reserves, underscoring debates over whether self-funding via fees inherently prioritizes revenue over accessibility.

Broader Implications for Artistic Freedom

The Paint Drying protest exemplified concerns that the British Board of Film Classification's (BBFC) per-minute fees act as an economic deterrent to artistic expression, particularly for creators producing experimental or lengthy works that exceed viability. In 2015, filmmaker Charlie Lyne designed the 607-minute film specifically to maximize classification costs—totaling over £4,500 at £7.09 per minute plus a base fee—demonstrating how such charges could render self-distribution prohibitive for low-budget projects without explicit content warranting review. This approach underscored the causal link between fee structures and reduced output diversity, as filmmakers often forgo theatrical releases or edit content to minimize expenses, thereby constraining narrative and formal experimentation essential to artistic innovation. UK distributors have repeatedly criticized the BBFC's model for disproportionately burdening arthouse and specialist films, with a 2023 industry survey revealing that the escalating per-minute tariffs prevent wider releases of non-mainstream titles, favoring major studios with . For instance, a 90-minute feature could incur fees exceeding £700, a sum that represents a significant portion of micro-budgets under £100,000, effectively pricing out voices outside established production pipelines. While the BBFC maintains fees cover operational costs for , critics contend this creates a form of gatekeeping, where mandatory classification for public exhibition—enforced via local licensing—imposes a regulatory on speech that chills risk-taking in form and duration. Broader debates sparked by Paint Drying have linked these fees to systemic challenges in the UK independent sector, where production incentives like tax credits fail to offset distribution hurdles, contributing to a 20% decline in indie theatrical releases from 2019 to 2022. Proponents of reform argue for tiered pricing or waivers for verified independents to preserve artistic pluralism, echoing historical artist-led challenges to bureaucratic overreach that prioritize procedural uniformity over creative variance. As of 2023, ongoing calls for overhaul persist without substantive change, highlighting persistent tensions between regulatory oversight and unfettered access to exhibition platforms.

Legacy and Influence

Policy Impacts

The submission of Paint Drying, a 607-minute film consisting solely of a static shot of white paint drying on a brick wall, to the (BBFC) in December 2015 underscored the financial burdens imposed by the board's per-minute fee structure on independent filmmakers. Creator Charlie Lyne crowdfunded £5,936 to cover the classification costs, which escalated with the film's length, as fees were calculated at approximately £9.75 per minute plus a base charge. The BBFC classified the film as 'U' (universal, suitable for all ages) on January 26, 2016, after examiners viewed the entirety, but the exercise amplified industry critiques that such pricing deterred experimental or low-budget works from legal distribution. In direct response, the BBFC defended its model, stating fees had declined 22% in real terms between 2010 and 2015 to reflect operational efficiencies, while noting reliance on distributor payments for self-funding without taxpayer support. No immediate reforms ensued from the , and as late as April 2023, distributors petitioned for a comprehensive fee overhaul, explicitly referencing Paint Drying as emblematic of how the system stifled releases by tying costs to rather than risk or scale. By then, BBFC theatrical fees had evolved into a tiered system based on projected screen count—£575 for releases on up to 10 screens, £1,200 for 11–50 screens, and £2,800 or more for wider distribution—effectively decoupling charges from film length and addressing a core grievance, though without attributed causation to Lyne's action. This adjustment, implemented post-2016, has been credited with easing access for smaller projects, yet broader calls for further reductions persist amid unchanged base rates for non-theatrical formats.

Cultural and Artistic References

Paint Drying has permeated online , particularly through its unexpected role in memes and community interactions. In 2024, the film's page transformed into an informal platform for users to share life updates, political statements, and personal manifestos in the review sections, leveraging the obscurity of the 10-hour static shot to bypass typical logging norms. This repurposing led to over 10,000 user logs by early 2025, turning the entry into a meta-commentary on digital expression and algorithmic visibility. Director Charlie Shackleton responded to this trend in a January 30, 2025, video message, expressing surprise at the film's resurgence as a "stupid prank" that outstripped his subsequent works in popularity, while reiterating its original intent as a bureaucratic protest. Shackleton noted the Letterboxd community's ingenuity in adapting the film for public messaging, framing it as an unintended extension of its defiant spirit. In artistic contexts, Paint Drying is invoked as a landmark in conceptual cinema, drawing parallels to historical acts of that subvert institutional authority through deliberate tedium. Film scholars reference its unbroken 607-minute duration as a critique of classification bodies like the BBFC, emphasizing how the work's — a single shot of white paint drying on a brick wall—amplifies themes of futility and resistance over narrative or visual appeal. This positions it within broader traditions of experimentation, though its significance lies more in than formal innovation.

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