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Racing Post

The Racing Post is a British daily newspaper and digital platform specializing in horse racing, greyhound racing, and sports betting, providing racecards, results, expert tips, news, and analysis for enthusiasts and professionals alike. Founded on 15 April 1986 by Sheikh Mohammed bin Rashid Al Maktoum, the ruler of Dubai and a prominent horse racing owner, the Racing Post was established as a tabloid-format rival to the long-established Sporting Life, quickly becoming the UK's leading dedicated racing publication with weekday editions from the outset. Key milestones include the addition of a Sunday edition in 1995 to align with the expansion of weekend racing, and following the acquisition of its publishing rights by Mirror Group Newspapers in 1998—which owned Sporting Life—a merger that incorporated the latter's content and consolidated its market position. In 2007, it was sold to the private equity firm Festina Lente for £170 million, and in 2016 acquired by Exponent Private Equity, with Sheikh Mohammed retaining the trademark; under this ownership, it has maintained daily print circulation (except on Christmas Day) while expanding digitally. The publication faced major challenges during the in 2020, when was suspended for three months, leading to halted print editions and furloughing of 89% of staff, but it rebounded strongly with digital traffic surging to 1.5 million visitors on peak event days and online subscriptions growing over 20% to 15,000 by 2023, accounting for approximately 60% of revenue as of 2023. Today, the Racing Post serves as an authoritative resource across print, website, and app formats, offering comprehensive coverage of UK and Irish racing alongside international events, betting promotions, jockey and trainer profiles, and multimedia features like stable tours and race replays.

Background

Founding

The Racing Post was launched on April 15, 1986, by Sheikh Mohammed bin Rashid Al Maktoum, the ruler of Dubai and a prominent figure in the global horse racing community. The initiative stemmed from concerns over the precarious future of the existing daily racing newspaper, The Sporting Life, which was struggling under the ownership of Robert Maxwell and risked ceasing publication, thereby leaving a void in dedicated daily coverage for the British horse racing sector. The idea was first discussed in February 1985 between Sheikh Mohammed and racing journalist Brough Scott, who highlighted the need for a reliable alternative to sustain comprehensive racing journalism. The publication's headquarters were established in , south-west , with operations commencing in January 1986 to prepare for the launch. Graham Rock, a seasoned previously with the Sporting and the Royal , was appointed as the founding editor, leading an early editorial team that included several former Sporting staff members recruited to bring expertise in reporting. Under Rock's direction, the team emphasized innovative production using cutting-edge printing technology at the time, aiming to deliver a high-quality daily product priced at 25p. From its inception, the Racing Post focused on the British horse racing industry, providing in-depth news, detailed form guides, and betting information tailored to the needs of enthusiasts, trainers, owners, and professional bettors. The vision was to create a specialist publication that offered credible, comprehensive coverage beyond general sports reporting, fostering a dedicated resource for the racing community while challenging the established monopoly in daily racing media. This approach positioned the Racing Post as an essential tool for informed decision-making in racing and wagering, backed by Sheikh Mohammed's substantial financial commitment to ensure its viability.

Ownership

The Racing Post's ownership transitioned in 1998 when its founder, Sheikh Mohammed bin Rashid Al Maktoum, sold the publishing license to Trinity Mirror for £1, enabling a strategic merger with the competing Sporting Life newspaper and allowing Trinity Mirror to consolidate its sports media assets. In 2007, Trinity Mirror divested the Racing Post to FL Partners, an private equity firm led by former executives Peter Crowley and Hughes, for £170 million, establishing the publication under independent ownership as Racing Post Ltd. and marking a shift toward focused investment in racing and betting media. The company changed hands again in 2016 when Exponent acquired it from the FL Partners-led for an undisclosed sum, with Exponent emphasizing expansion into digital platforms, data services, and broader markets to drive long-term growth. As of 2025, the Racing Post remains under Exponent's ownership through its parent entity, Spotlight Sports Group (rebranded in 2020), which has demonstrated post-pandemic stability with revenue rebounding to £61.3 million in the year ending December 2024 after a decline to £46.8 million in 2020, supported by digital pivots and minor strategic investments in content and technology. This structure has facilitated targeted content expansion while maintaining financial resilience amid industry challenges.

Historical Development

Early Expansion

Following its launch in 1986, the Racing Post rapidly expanded its coverage under the leadership of editor Michael Harris, who took over in 1988. Harris guided the publication toward broader scope, incorporating and by the early 1990s, which broadened its appeal beyond thoroughbred horse racing to a wider audience of punters and enthusiasts. This diversification helped solidify its position in the niche market, transforming it from a specialized racing tabloid into a comprehensive daily resource for gambling-related content. Key editorial innovations during this period included the introduction of enhanced features such as detailed racecards, in-depth previews, and comprehensive results sections, which became hallmarks of the paper's to readers. Under Harris's , the evolved with modular designs and redesigned racecards, improving and for bettors while maintaining a quality tabloid style. These developments contributed to steady circulation growth, rising from 38,091 copies in 1986 to 52,221 by May 1996, capturing approximately 42.8% of the against competitors like the Sporting Life. In 1993, Alan Byrne succeeded Harris as editor, serving until January 2002 and steering further editorial shifts toward in the racing industry. Byrne's tenure emphasized probing coverage of industry issues, including doping scandals and regulatory concerns, enhancing the paper's reputation for authoritative reporting. By December 2008, circulation had reached an average of 60,629 daily copies, underscoring its dominance in the sector. The launch of racingpost.com in 1997 marked an initial foray into digital platforms, complementing the print edition's growth.

Ownership Changes and Challenges

In 2007, the Racing Post was acquired by Dublin-based FL Partners from Trinity Mirror for approximately £170 million, marking a significant shift in ownership as part of Trinity Mirror's divestment of non-core assets. The deal included a partnership with former editor Alan Byrne, who returned as CEO to guide strategic growth. Under the new ownership, Bruce Millington was appointed editor in October 2007, a role he held until 2018, during which he oversaw rebranding initiatives that introduced a more colorful layout and redesigned racecards to enhance reader engagement. The 2008 global posed substantial challenges to the Racing Post and the broader industry, with bloodstock sales at public auction plummeting by 43.6% to €99.5 million alone, reflecting reduced and betting activity. For the publication, the crisis compounded debt pressures from the , as approximately £150 million in acquisition debt became entangled in the banking turmoil, eventually landing with the Irish Bank Resolution Corporation. To adapt, FL Partners focused on operational efficiencies and early investments in digital revenues, while in 2014, the owners restructured by purchasing the €180 million debt portfolio with backing from lender Hayfin Capital Management, stabilizing finances and enabling further expansion. Ownership transitioned again in September 2016 when Exponent acquired the Racing Post for an undisclosed sum, positioning it as part of a broader sports data and services group to capitalize on growing online betting markets. In February 2020, the Racing Post Group rebranded as Spotlight Sports Group to reflect its expanded portfolio in content and services. In December 2018, amid ongoing pressures from declining —a trend affecting newspapers industry-wide—Tom Kerr was appointed editor, succeeding Millington and prioritizing content resilience through enhanced digital integration to offset revenue losses. The intensified operational challenges in 2020, leading to the temporary suspension of the print edition on March 26 after halted, with some staff placed on to manage costs during the shutdown. The publication pivoted to a digital-only format covering international , ensuring continuity for subscribers. Print resumed on June 1, coinciding with British 's restart, alongside ongoing cost-saving measures like streamlined production to address pandemic-induced revenue dips.

Digital Evolution

The Racing Post entered the digital realm with the launch of its website, racingpost.com, in 1997, marking an early adoption of online platforms to complement its print offerings and provide racing enthusiasts with accessible form guides, results, and news. Following the acquisition by FL Partners in 2007, the website underwent a significant relaunch in 2008, introducing enhanced user features such as improved navigation, interactive racecards, and expanded betting content to better engage a growing online audience. This update aligned with the shift toward digital media, allowing for real-time updates and broader accessibility beyond traditional print distribution. In , the Racing Post strengthened its digital footprint through strategic acquisitions, including a majority stake in Apsley Group International, which operates affiliate sites like freesupertips.co.uk and myracing.com, thereby expanding its content and international reach via mobile apps and . Later that year, the acquisition of Leeds-based Media Group further bolstered digital betting services by integrating multimedia content production and expertise, targeting B2B clients such as bookmakers and enhancing overall platform diversification. Post-2020, the Racing Post intensified its digital-first strategy amid industry disruptions, launching enhanced and apps that include access to race replays for and events, available to premium subscribers without requiring a bet. In January 2025, the introduction of Racing Post+ subscriptions emphasized premium publishing, offering tiered access to video replays, the , expert tipping, and insights tools, reflecting a commitment to integrated online experiences. Online readership has shown sustained growth, with digital revenue comprising nearly 60% of total income by 2023 and unique monthly visitors averaging over 1.2 million, peaking at 1.5 million during major events like the . As of 2025, the platform integrates data analytics through features like , which employs algorithms on extensive databases to generate horse ratings and support personalized betting tips via expert-driven insights and predictive tools.

Content and Services

Core Coverage

The Racing Post serves as a specialist publication dedicated to comprehensive coverage of , , and , providing in-depth news, analysis, and data to enthusiasts, professionals, and bettors alike. Its content emphasizes expert insights into racing events and wagering opportunities, distinguishing it as a key resource in the industry by integrating journalistic reporting with proprietary analytical tools. In , the publication delivers extensive news on British, Irish, and international events, including previews, results, and behind-the-scenes updates such as tours and event-specific reports like the . It features detailed trainer and profiles, highlighting careers and strategies—for instance, coverage of Sean Flanagan's rides on prominent horses like Marine Nationale—alongside bloodstock sections that track sales, breeding trends, and equine market developments. This specialist focus ensures readers receive contextual analysis beyond basic results, aiding informed engagement with the sport. Greyhound racing receives dedicated attention through results reporting, race previews, and industry analysis, covering major events like the Premier Greyhound Racing Eclipse and Puppy Oaks. Content includes expert commentary on performances, such as Proper Heiress's dominant win at , and broader discussions on track decisions or sponsorship shifts, like the Puppy Oaks moving to . This coverage underscores the publication's role in supporting the greyhound sector with timely, analytical insights unique to dedicated racing media. The sports betting sections offer odds comparisons, expert tips, and market trend analysis for both racing and non-racing events, extending to , , , and more. For , it provides daily predictions and ante-post bets, while broader sports content includes accumulator tips and best bets, often tied to promotions like free bet offers. This integrated approach helps users navigate wagering landscapes with data-driven recommendations. Unique to the Racing Post are its form analysis tools, proprietary ratings systems, and statistical databases tailored for publications, such as detailed racecards with historical performance metrics, speed figures, and trainer/ strike rates. These elements enable precise evaluation of contenders, setting the publication apart by combining narrative reporting with quantifiable data for strategic betting and assessment. Content is accessible via print and digital formats, ensuring broad reach. The print edition of the Racing Post is a daily tabloid newspaper published Monday through Sunday, serving as the primary physical medium for its horse racing, greyhound racing, and sports betting coverage. Launched in 1986 with innovative color printing and new typesetting technology ahead of other national newspapers, the edition typically includes sections dedicated to racing news, racecards, results, and betting supplements, providing comprehensive previews and analysis for upcoming events. Printing and distribution are managed centrally in the UK, with nationwide availability through newsagents, betting shops, and racecourses to ensure accessibility for on-site readers during major fixtures. The edition underwent a temporary suspension in March 2020 due to the COVID-19 pandemic's impact on racing calendars and supply chains, shifting temporarily to digital formats before resuming full print production on June 1, 2020, coinciding with the return of British racing. In the post-pandemic era, the edition has maintained its role for a dedicated amid a broader transition, with a reported circulation of around 50,000 copies as of 2023, appealing particularly to traditional racing enthusiasts who value the tangible format at tracks and outlets. Layout evolutions have emphasized efficiency, including updated racecard designs introduced in editions by 2024 to streamline information delivery, though the core tabloid structure remains consistent. As of 2025, the edition continues daily alongside its counterpart, sustaining its niche status in the industry despite growing online preferences.

Digital Platforms

The Racing Post's primary digital platform, racingpost.com, provides free access to core news articles, racecards, results, and expert tips, enabling users to stay informed on events without a subscription. However, premium content such as full race replays from and meetings, digital editions of the newspaper, and historical archives including form data, sales records, and pedigrees are gated behind a , requiring a or subscription for access. In January 2025, the site introduced a login barrier for additional to encourage user registration and , while maintaining live updates on races, , and to support real-time engagement. The Racing Post mobile app, available on iOS and Android, extends these features with functionalities tailored for on-the-go users, including detailed racecards, rapid results delivery, and integrated live video streaming for select events. Users receive push notifications for key race outcomes and personalized alerts, enhancing interactivity, while betting integrations allow seamless logins with partnered bookmakers like and to place wagers directly within the app without switching platforms. The app also incorporates advanced tools like the Spotlight race predictor and Smart View racecards for deeper analysis, contrasting the static nature of print by offering dynamic, touch-optimized interfaces. Subscription models under the Racing Post+ branding, rebranded in January 2025 from the former Members' Club, offer three tiers: Insights for basic and replays at £14.96 monthly or £199 yearly; , adding exclusive expert betting advice like Pricewise selections for an additional fee; and , the top-tier option at around £50 monthly, providing comprehensive to advanced , full archives, and VIP perks such as priority newsletters and enhanced tracking. These tiers emphasize premium value, with unlocking tools like Pro Cards for statistical breakdowns and unlimited digital newspaper . Post-2020, digital subscriptions grew significantly, reaching 15,000 users by 2023—a 20% increase from pre-pandemic levels—driven by enhanced online features and now accounting for nearly 60% of the company's revenue. To expand digital reach as of 2025, the Racing Post integrates with platforms, leveraging (now X) and for real-time updates and influencer collaborations to engage younger audiences, while partnerships with entities like Liderform enable premium content syndication to international betting sites. These efforts support broader campaigns, such as British racing's £3.6 million digital-first marketing initiative, which utilizes for video-on-demand and podcast promotions to attract 25 million potential and users.

Recognition and Impact

Publication Awards

In 2016, the Racing Post was highly commended in the Grand Prix category at the newsawards for its multi-platform adaptation efforts, praised by judges as a "tremendous example of adapting the product to platforms while maintaining journalistic excellence." This recognition highlighted the publication's innovative integration of and formats to enhance user engagement in coverage. The Racing Post has earned further accolades for innovation in , including a for Specialist Sports Edition at the 2017 British Sports Journalism Awards for its "The Big Kick Off" season , which demonstrated creative content delivery across platforms. These honors underscore the publication's commitment to evolving racing journalism through technological and editorial advancements. Following the 2020 , the Racing Post demonstrated resilience by launching a full digital edition during the suspension of , enabling continued coverage of racing and sustaining audience access amid industry disruptions. This pivot contributed to post-pandemic growth, with the publication reporting increased subscriptions and a hybrid model that balanced and online offerings.

Staff and Industry Accolades

Racing Post staff have received numerous accolades from the Sports Journalists' Association (SJA), recognizing excellence in specialist reporting and within coverage. Alastair Down, a prominent , won the SJA Specialist Correspondent of the Year in 2016 for his insightful commentary on the sport. Photographer Edward Whitaker has been honored twice in the SJA Sports Photographer of the Year category, securing the Ed Lacy Trophy in 2008 and reclaiming it in 2011 for his evocative images capturing key racing moments. Additionally, betting expert Steve Palmer earned the SJA Writer of the Year title in both 2008 and 2009, praised for his analytical depth in wagering strategies. In recent years, Racing Post journalists have dominated the Horserace Writers and Photographers Association (HWPA) Derby Awards, particularly in the Racing Writer of the Year category. A Racing Post reporter was set to claim the Clive Graham Trophy for the 11th successive year at the 2025 ceremony, underscoring the publication's consistent excellence in narrative and analytical writing. The previous winner, , a record-breaking and contributor, received the in 2024 for his compelling features blending personal experience with insights. The publication has also sponsored key industry honors that celebrate behind-the-scenes contributions to . In 2025, Racing Post supported the Thoroughbred Industry Employee Awards alongside principal sponsor Godolphin, providing recognition and £128,500 in across categories honoring stable staff, administrators, and newcomers in the horseracing sector. Similarly, the Racing Post Readers' Award formed a public-voted component of the 2025 Racecourse Groundstaff Awards, organized by the Racecourse Association, allowing fans to highlight outstanding track maintenance efforts at venues like Newmarket and Newbury. A notable endorsement came from Queen Elizabeth II, whose lifelong passion for racing included daily readership of the Racing Post for bloodstock updates and insights, as confirmed by her long-time bloodstock adviser John Warren. This royal affinity highlighted the publication's authority in equine .

Cultural and Industry Influence

The Racing Post has significantly shaped betting markets in by providing detailed tips, odds analysis, and forecasts that serve as benchmarks for punters and bookmakers alike. Its daily forecasts are widely regarded as a reliable starting point for assessing race shapes and market movements, influencing how bets are placed and odds are adjusted in response to public wagering patterns. For instance, early price analyses from the publication help bettors identify value opportunities, contributing to more informed and strategic wagering across UK and Irish tracks. This role extends to highlighting irregular betting behaviors, such as those observed in major weekend races, which can prompt market corrections and enhance overall transparency in the odds-setting process. Through its investigative journalism, the Racing Post has played a pivotal role in exposing doping scandals and advocating for equine welfare improvements in the industry. Coverage of high-profile cases, such as the 2023 anabolic steroids scandal involving trainer Luke Comer , has detailed the regulatory responses, bans, and fines, prompting stricter enforcement by authorities like the Irish Horseracing Regulatory Board. On welfare fronts, the publication has reported on incidents like the late 2024 horse transport case, where illegally shipped animals were found in poor conditions, underscoring the need for better oversight and vigilance in equine care. Such reporting not only informs stakeholders but also pressures governing bodies to address systemic issues, including medication misuse and transport standards. Culturally, the Racing Post holds a prominent place in traditions, with notable readership among royalty and as a staple in race day routines. Queen Elizabeth II, a lifelong racing enthusiast and owner-breeder, reportedly read the publication every morning over breakfast, reflecting its integration into the daily lives of racing aficionados. This ritual extended to racecourse traditions, where the paper's previews and analyses often accompany enthusiasts during events like Royal Ascot, fostering a and informed discussion among fans. Its enduring presence has helped embed data-informed commentary into the fabric of racing culture. In 2025, the Racing Post maintains its authority in the digital era by delivering data-driven insights that influence trainer strategies and boost public engagement. Tools like its trainer statistics and form analysis, updated for the 2025-26 jumps season, enable professionals to evaluate performance metrics such as ran-to-form percentages, informing decisions on preparation and entries. These resources, accessible via digital platforms, also enhance fan interaction by providing real-time previews and expert commentary, helping to sustain interest amid evolving betting technologies.

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