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Rick Ridgeway

Rick Ridgeway is an mountaineer, adventurer, author, filmmaker, and conservation advocate distinguished by his role in the first ascent of in 1978 and his subsequent leadership in corporate environmental initiatives. As part of a four-member summit team, Ridgeway reached the top of the world's second-highest peak without supplemental oxygen, marking a milestone in alpinism amid perilous conditions that tested human endurance and decision-making. His expeditions span all seven continents, encompassing first ascents, traverses like the 275-mile self-supported crossing of Tibet's remote Chang Tang Plateau in 2002, and explorations that informed his writings on wilderness preservation. From 2005 to 2020, Ridgeway served as Vice President of Environmental Affairs and later Public Engagement at Patagonia, Inc., where he spearheaded sustainability programs such as the Footprint Chronicles for supply chain transparency, Worn Wear for product repair and reuse, and Freedom to Roam advocating access to public lands. He co-founded the Sustainable Apparel Coalition, developing the Higg Index to measure environmental impacts in the clothing industry, bridging adventure ethics with scalable business practices. Ridgeway has authored seven books, including The Last Step: The American Ascent of K2 (1980) detailing the historic climb and Life Lived Wild: Adventures at the Edge of the Map (2021) reflecting on a lifetime of exploration and ecological advocacy. Beyond climbing, Ridgeway's work emphasizes empirical assessment of habitat loss, serving on boards for organizations like Tompkins Conservation and contributing to films and reports documenting declines driven by human expansion. His career illustrates a progression from high-risk personal quests to institutional efforts prioritizing measurable conservation outcomes over ideological narratives.

Early Life

Family Background and Childhood

Rick Ridgeway was born on August 12, 1949, in . His father worked as a professional scuba diver, and the family spent weekends skin-diving along the coast. Between his fifth and sixth grades, Ridgeway's family relocated to rural , settling in the small community of , which retained features such as a blacksmith shop and a one-room schoolhouse. His parents divorced during his late teenage years or early college period; following the split, Ridgeway lived with his father, including a stint during his early sophomore year on a 125-acre ranch in the foothills of . As a teenager, Ridgeway received a subscription to from his mother, which fueled his early fascination with global exploration and adventure.

Education and Formative Influences

Ridgeway attended high school in Orange County, California, where he developed an early obsession with climbing. As a graduation gift, his mother enrolled him in an Outward Bound course to channel his interests into structured mountaineering skills, during which he summited South Sister in Oregon's Cascade Range. In 1968, Ridgeway enrolled as a freshman at the University of Hawaii, initially studying oceanography while living with his father on Oahu to reduce costs. The arrangement proved unstable, marked by familial tensions and participation in campus protests amid national unrest over the Vietnam War draft. He completed his freshman year but did not pursue further formal higher education, instead redirecting efforts toward mountaineering expeditions beginning in the late 1960s. Key formative influences included a teenage subscription to magazine gifted by his mother, which sparked his global exploratory ambitions, and the self-reliant rural lifestyle after moving from urban Long Beach to Orange County's countryside around age 10. These experiences, combined with Outward Bound's emphasis on wilderness survival and teamwork, instilled resilience and a commitment to adventure over conventional academic paths, shaping his trajectory as an autodidact in and .

Mountaineering and Exploration

Early Climbing Achievements

Ridgeway initiated his pursuits in the late 1960s and early 1970s through expeditions to the , where he conducted anthropological fieldwork while developing climbing skills under the guidance of mentor Ron Fear. These efforts included multiple ascents in the , such as attempts on the east ridge of Nevado Huantsán, a 6,369-meter peak, marking one of his initial forays into high-altitude alpinism. During his first season in around 1972, Ridgeway climbed six peaks, including establishing a new route on an unnamed summit, honing techniques in technical rock and amid remote, glaciated terrain. In 1974, Ridgeway partnered with Chris Chandler for a successful ascent of the north ridge of Chinchey (Chinmchey), a 5,430-meter peak in the , navigating fixed ropes and steep ice to reach the col and complete the route in alpine style. These Peruvian ventures, often combining exploration with guiding, exposed him to objective hazards like and crevasses, contributing to Fear's drowning in a Peruvian river in 1973, an event that underscored the risks of such endeavors. Ridgeway's Himalayan debut came in 1976 with the American Bicentennial Everest Expedition, the second U.S. team to attempt and the first since 1963 to use the route without fixed ropes through the provided by prior teams. As part of a 12-climber contingent led by Norman Dyhrenfurth, he joined the second summit push with Gerry Roach and Hans Bruyntjes, advancing from Camp II on October 7 to Camp IV but turning back short of the summit on October 9 amid weather and fatigue, while teammates Jim States and Spider Savatic reached the top. This expedition, involving 44 Sherpas and over 600 porters, represented a logistical milestone for American alpinism, though Ridgeway later reflected on its partial success as insufficiently fulfilling, prompting further high-altitude ambitions.

1978 K2 Expedition

The 1978 American expedition to , led by , consisted of a 14-member team including Rick Ridgeway, , , and Louis Reichardt, among others such as Craig Anderson, Cherie Bech, Terry Bech, Chris Chandler, Albert “Skip” Edmonds, Diana Jagersky, Dianne Roberts, Robert Schaller, and Bill Sumner. The team initially attempted the Northeast Ridge and East Face but faced severe challenges including nine storms, deep snow, risks, and , prompting a switch to the Abruzzi Ridge with elements of the Polish route. Ridgeway played a key role in route fixing, logistics, and high-altitude operations, contributing to establishing camps up to Camp VI at approximately 26,000 feet (7,925 meters). On September 6, 1978, Reichardt and Wickwire reached the summit via the Abruzzi Ridge without supplemental oxygen for Reichardt, though Wickwire's supply ran out, leading to a perilous bivouac at 25,800 feet (7,869 meters) where he suffered from , , and later pulmonary emboli. The following day, September 7, Ridgeway and Roskelley summited without oxygen via a Polish finish traverse to the Abruzzi Ridge, becoming the first Americans to achieve this milestone and only the third team overall to conquer K2. The expedition encountered no fatalities, though interpersonal tensions and tested team cohesion; Ridgeway later detailed these events in his book The Last Step: The American Ascent of K2, emphasizing the isolation and physical toll of the climb. Ridgeway assisted in Wickwire's descent and navigated threats that influenced route decisions, underscoring the expedition's reliance on collective effort amid K2's unforgiving conditions.

Global Expeditions and Adventures

Ridgeway's expeditions extended beyond high-altitude to include traverses of remote, uncharted territories across , often pioneering routes in ecologically sensitive or politically restricted areas. These ventures emphasized , minimal environmental impact, and documentation of unexplored landscapes, reflecting his shift toward broader in the late 1970s and 1980s. In 1976, Ridgeway joined the American Bicentennial Everest Expedition, the second U.S. team to attempt the world's highest peak; while two teammates summited, Ridgeway, as part of a support team with Gerry Roach and Hans Bruynjes, advanced to Camp IV but turned back amid harsh conditions. In 1979, he led the Forbidden Plateau Expedition in , navigating ice fields and conducting early explorations of the continent's interior without supplemental oxygen or fixed ropes, highlighting the logistical challenges of polar travel. The early 1980s marked Ridgeway's involvement in the inaugural efforts, where he contributed to ascents of continental high points including in alongside figures like and , achieving the peak via technical routes in extreme cold. In 1980, he participated in the Minya Konka expedition in , one of the first Western teams permitted in the region post-Cultural Revolution, establishing new lines on the 24,900-foot granite spire amid bureaucratic hurdles and variable weather. Ridgeway pioneered long-distance traverses in and beyond. In 1983, he completed the first direct crossing of at its widest point, covering approximately 800 miles by foot and river raft through dense rainforests, encountering communities and undocumented . Later expeditions included a 275-mile self-supported trek across Tibet's remote Chang Tang plateau in the late , traversing nomad lands and observing endangered chiru antelope migrations in areas previously unseen by outsiders, as detailed in his account The Big Open. In 1996, Ridgeway summited via the remote Umbwe route before leading a 500-kilometer trek to the through Kenya's , navigating herds and thornbush terrain on foot with a small team, an journey chronicled in The Shadow of Kilimanjaro to assess human-wildlife interactions and colonial legacies in . These expeditions, often filmed or authored, underscored Ridgeway's focus on immersive, low-impact adventure that informed his later conservation work, with over 26 major trips documented across 16 countries by the early 2000s.

Transition to Business and Advocacy

Entry into the Outdoor Industry

Following his notable mountaineering achievements, including the first American ascent of in 1978, Ridgeway leveraged his extensive field experience in extreme environments to enter the outdoor gear sector as a consultant. He served as a retained advisor to the Kelty Pack Company, contributing to marketing strategies and product development for approximately 25 years, drawing on his practical knowledge of equipment performance in rugged conditions. This consulting role facilitated Ridgeway's deeper integration into industry operations, culminating in his appointment as vice president of international sales and marketing at . In this capacity, he helped expand the company's annual sales from $70 million to $250 million by applying insights from his expeditions to enhance product positioning and global . These early business engagements marked Ridgeway's shift from independent adventuring to influencing product innovation and commercial growth in the outdoor industry, prior to assuming his first salaried executive position at in 2004 as global sustainability manager. His transition emphasized the value of empirical testing in real-world scenarios for gear design, bridging exploratory pursuits with corporate strategy.

Roles at The North Face and VF Corporation

Rick Ridgeway co-founded the Sustainable Apparel Coalition (SAC) in 2009, serving as its founding chair and guiding the development of industry standards for environmental and social performance in apparel manufacturing. VF Corporation, parent company of since its acquisition in 2000, was among the 32 founding members of the SAC alongside other major brands. In this leadership capacity, Ridgeway collaborated with executives from VF and its subsidiaries, including , to create the —a suite of tools for measuring impacts across supply chains, encompassing metrics on use, , and chemical management. The initiative aimed to standardize self-assessment and verification processes, enabling brands like to benchmark and improve operations, though critics have questioned the voluntary nature and potential for greenwashing without mandatory third-party audits. Ridgeway's involvement extended to advocating for in the outdoor apparel sector, where VF's , including 's climbing and outdoor gear lines, represented significant market share. While not an employee of VF or , his role positioned him as a key influencer in shaping corporate practices at these entities, fostering partnerships that integrated into product development and sourcing decisions.

Corporate Sustainability and Environmental Efforts

Leadership at Patagonia

Rick Ridgeway joined in 2004 as global manager of sustainability and later served as of Environmental Affairs and then of Public Engagement until his retirement in 2020. In these capacities, he directed the company's environmental grant-making, internal and external education efforts, and broader strategies, embedding these priorities across operations by eventually disbanding his dedicated team to distribute responsibilities company-wide. Ridgeway spearheaded several key initiatives, including the launch of Freedom to Roam in 2009, a partnership with the World Wildlife Fund to advocate for public land access and conservation; the Footprint Chronicles, which provided transparency into the company's supply chain environmental impacts; and the Responsible Economy campaign. He also advanced the Worn Wear program, evolving from the Common Threads Initiative, which encouraged product repair, reuse, and reduced consumption—a message amplified by Patagonia's full-page "Don't Buy This Jacket" advertisement in The New York Times on Black Friday 2011, generating over $28 million in media coverage and boosting online traffic by 30% while critiquing consumerism. A pivotal contribution was co-founding the Sustainable Apparel Coalition (SAC) around 2009–2010, where he served as founding chair; formalized in 2012, the SAC developed the , a standardized tool for assessing environmental and social impacts across apparel and footwear supply chains, initially piloted as a supplier scorecard at to address issues like sourcing and emissions. Under his influence, shifted emphasis from mere sustainability to regenerative approaches, prioritizing , rotational grazing, and that sequesters carbon, reflecting a view that traditional metrics often overlooked root causes like ecosystem regeneration. As a , Ridgeway represented Patagonia's values externally, linking his mountaineering background to advocacy for preserving wild places amid industrial pressures.

Founding and Role in Cascale and Higg Index

Rick Ridgeway co-founded the Sustainable Apparel Coalition (), now known as Cascale, in 2010 through a collaboration initiated between and to address sustainability challenges in the apparel . As vice president of environmental initiatives at , Ridgeway helped drive the effort, motivated by the need for industry-wide tools to measure and manage environmental and social impacts, recognizing that consumer goods production accounts for approximately 60% of global carbon emissions. The organization was formally registered as a nonprofit in 2012, with Ridgeway serving as its founding chair. Under Ridgeway's leadership as chair, developed the , a suite of digital tools designed to quantify performance across supply chains, beginning with a beta version of an environmental assessment released in 2011 in partnership with . Named after the particle to symbolize a foundational standard, the expanded within two to three years to incorporate social labor metrics, enabling brands, manufacturers, and suppliers to benchmark and improve operations. By 2024, following 's rebranding to Cascale on , the had evolved through multiple iterations and was utilized by over 40,000 facilities worldwide for data-driven decision-making. Ridgeway's role extended beyond initial founding; he advocated for continuous tool improvements to extend coverage to broader consumer goods categories and emphasized collective industry action over siloed efforts. He continues as an advisor to Cascale's board and membership, influencing its focus on scaling verifiable impact measurements.

Conservation Initiatives and WWF Involvement

Ridgeway has served on the National Council of the World Wildlife Fund (WWF), an advisory body that supports the organization's board in shaping priorities and strategies. A key effort under his leadership at involved the launch of the initiative in 2008, developed in partnership with to safeguard wildlife migration corridors and core habitats. The program addressed driven by human development and climate impacts by advocating for connected protected landscapes, enabling species to move across ecosystems for survival, breeding, and adaptation. Freedom to Roam assembled coalitions of apparel companies, groups, organizations, and communities to promote policy changes and land protections, with Ridgeway testifying before the U.S. Congress in 2010 to advance its goals. The initiative emphasized measurable outcomes, such as establishing linkages between existing reserves, over symbolic gestures, drawing on Ridgeway's firsthand exploration experience to prioritize viable wildlife pathways. Through his affiliation, Ridgeway has contributed to broader efforts aligning corporate resources with on-the-ground , including advocacy for preservation in fragmented landscapes, though specific project metrics from the partnership remain tied to coalition-wide impacts rather than isolated attributions.

Criticisms of Approaches

Debates on Corporate Environmentalism

Rick Ridgeway's advocacy for corporate , particularly through industry-wide tools like the , has sparked debates over the authenticity and efficacy of such metrics in driving genuine versus enabling superficial claims. Critics argue that collaborative initiatives led by figures like Ridgeway, who co-founded the in 2009 alongside and representatives, prioritize standardized reporting over transformative action, potentially allowing brands to quantify minor improvements while overlooking systemic issues like and dependency in apparel supply chains. A focal point of contention is the , developed under (later rebranded Cascale in 2024), which Ridgeway championed as a means to assess facility, product, and material environmental impacts using life-cycle analysis. In June 2022, Norway's Consumer Authority ruled that outdoor brand Norrøna violated marketing laws by using Higg Materials Sustainability Index (MSI) data to claim garments were "," citing outdated datasets and insufficient substantiation that misrepresented impacts, such as for t-shirts. Similar scrutiny targeted , leading SAC to suspend consumer-facing Higg product labels and pause its transparency program indefinitely to address greenwashing risks. Methodological flaws in the Higg MSI have fueled further debate, with detractors like Eco-Age's Harding-Rolls labeling an "unambitious, unaccountable" entity that facilitates "sophisticated greenwashing" by rating synthetic materials higher than naturals in cradle-to-gate assessments, while ignoring upstream extraction costs like sourcing. An 2023 review commissioned by acknowledged reliance on potentially skewed third-party but affirmed the tool's utility when combined with others, prompting calls for third-party and broader scope to enhance credibility. Proponents, including Ridgeway, defend these efforts as essential for scaling accountability across global supply chains, arguing that imperfect metrics evolve through iteration and outperform unregulated self-reporting. However, skeptics contend that corporate-led standards, as advanced during Ridgeway's tenures at VF Corporation (where he served as vice president of sustainability) and Patagonia, risk conflating compliance with impact reduction, as evidenced by persistent industry emissions growth despite widespread Higg adoption by over 300 brands. These debates underscore tensions between incremental corporate tools and demands for radical redesign, with regulatory actions like Norway's highlighting the need for empirically robust validation over voluntary indices.

Empirical Assessments of Impact

Independent evaluations of the Higg Index, co-developed by Ridgeway through the Sustainable Apparel Coalition (SAC), have highlighted methodological limitations that undermine its reliability for assessing environmental impacts. A 2022 independent review commissioned by SAC identified flaws in the Materials Sustainability Index (MSI), particularly in biogenic carbon accounting and incomplete lifecycle analyses that underweighted issues like microplastic pollution and end-of-life disposal for synthetic fibers such as polyester, leading to the suspension of public consumer-facing scores. Critics, including natural fiber producers, argued that the tool systematically favored petroleum-based synthetics over fibers like cotton or wool by overlooking water consumption, pollution, and soil degradation in natural fiber production while inflating polyester's scores. These discrepancies prompted SAC (rebranded as Cascale in 2024) to pause expansions and revise tools, with ongoing debates over whether self-reported data from industry participants introduces bias toward optimistic outcomes. Despite widespread adoption by over 200 brands and facilities measuring thousands of data points since its 2012 launch, the has not correlated with sector-wide emission reductions. Apparel industry rose 7% in recent years, driven by and increased virgin reliance—trends the tool purported to address but failed to reverse, as volumes outpaced gains. Longitudinal of corporate Scope 1 and 2 emissions from 2017–2022 showed persistent upward trajectories among major apparel firms, suggesting tools like Higg incentivize metrics management over transformative change. Projections indicate potential 50–60% emission increases by 2030 absent deeper interventions beyond measurement frameworks. At Patagonia, where Ridgeway served as Vice President of Environmental Affairs from 2005 to around 2013, internal initiatives yielded targeted reductions but limited verifiable net global impact. Company reports claim 20–30% cuts in carbon, waste, and water footprints through programs like Worn Wear resale (over 120,000 items repurposed) and material shifts to recycled inputs, corroborated in case studies. However, independent audits, such as those by Fair Labor Association, focused more on labor compliance than quantified environmental deltas, with broader critiques noting Patagonia's scale (under 1% of ) constrains influence despite leadership in practices like sourcing, which reduced use but did not scale industry-wide. Ridgeway's conservation efforts via advisory roles and grants lack robust, attributable metrics tying specific projects to outcomes like preservation or gains. annual reports document general interventions but aggregate impacts without isolating Ridgeway-led initiatives, reflecting challenges in causal attribution for advocacy-driven work. Overall, while tools and programs under Ridgeway's influence facilitated and internal corporate shifts, empirical evidence points to marginal rather than systemic decarbonization or resource conservation, amid rising industry footprints.

Intellectual Contributions

Books and Writings

Rick Ridgeway has authored seven books, focusing on mountaineering expeditions, wilderness treks, and personal memoirs that reflect his experiences in extreme environments. These works draw from his firsthand participation in notable climbs and explorations, providing detailed accounts of the physical and psychological challenges encountered. In addition to books, Ridgeway has contributed dozens of articles to publications such as Outside, National Geographic Magazine, and Harvard Business Review, often addressing adventure, conservation, and environmental policy. His early publications center on high-altitude ascents. The Boldest Dream: The Story of Twelve Who Climbed (1978) recounts a 1978 American expedition to Everest, emphasizing teamwork amid harsh conditions. The Last Step: The American Ascent of (1980) details the 1978 U.S. team's successful summit of K2, the world's second-highest peak, highlighting logistical feats and member perseverance during the climb's final stages. Seven Summits (1985), co-authored with , chronicles Bass's quest to summit the highest peak on each continent, incorporating Ridgeway's involvement in several climbs. Later books shift toward broader wilderness narratives. The Shadow of Kilimanjaro (1998) describes a journey tracking elephant migrations near Mount Kilimanjaro, blending adventure with observations of wildlife behavior. The Big Open: On Foot Across Tibet's Chang Tang (1998) documents a 1993 trek across the remote Tibetan plateau, exploring nomadic cultures and vast landscapes on foot with yaks. Below Another Sky: A Mountain Adventure in Search of a Lost Father (1999) combines personal history with a climbing expedition in the Canadian Rockies, tracing Ridgeway's quest to understand his father's legacy through shared terrains. Ridgeway's most recent book, Life Lived Wild: Adventures at the Edge of the Map (2021), serves as a synthesizing his career in , , and environmental , from early climbs to roles in . These writings underscore Ridgeway's transition from pure adventure narration to integrating themes of environmental , informed by his later professional experiences.

Filmmaking and Media Projects

Ridgeway began his involvement in filmmaking in the late 1970s, initially contributing technical expertise such as rigging and location scouting to adventure-themed productions, including the TV series pilot Steadman (1977) and High Ice (1979). He transitioned to producing and directing roles in the 1980s, focusing on documentaries that chronicled mountaineering expeditions and explorations. Notable early works include co-producing Minya Konka for ABC (1980), directing and co-producing To Climb a Mountain for HBO (1981), and serving as associate producer and co-host for Everest on ABC (1983). Throughout the 1980s and 1990s, Ridgeway directed and produced a series of expedition documentaries for networks including ABC, Disney, ESPN, and National Geographic Explorer, often drawing from his personal experiences in remote terrains. Projects such as Great Borneo Traverse (Disney, 1983), where he directed, produced, and appeared on camera; Rafting into Siberia (ABC, 1988); Trans-Antarctica (ABC, 1989); and multiple ESPN titles like Soviet Pamirs Rafting (1991), Climb the Amazon (1992), Rock N’ Road (1993), and Beyond Denali (1993) highlighted extreme adventures including rafting, climbing, and polar traverses. In 1988, he also acted as associate producer and second-unit director for the Warner Bros. feature Ascent. Ridgeway's later documentaries shifted toward environmental themes, exemplified by directing and producing Kilimanjaro: Summit to Sea for the Outdoor Life Channel (1996), Far Side of for (1997), and Fashioned for Extinction for the same series (2004), which examined wildlife threats. He served as and co-producer for (released 2010), a Showtime documentary retracing historic voyages to to contrast adventure with modern conservation challenges. Additional media credits include writing for the TV series (1990) and producing Expedition Journal (1999). Overall, Ridgeway's comprises over a dozen directed or produced documentaries, emphasizing firsthand accounts of exploration and ecological awareness.

Leadership and Recognitions

Board Positions and Advisory Roles

Rick Ridgeway serves as chair of the for One Earth, a focused on and conservation, a position he has held following his retirement from in 2020. He also holds board positions with several conservation entities, including Tompkins Conservation, the Turtle Conservancy, and the Kiewit Family Foundation, contributing to efforts in land protection, species preservation, and . According to his professional biography, Ridgeway maintains seats on six conservation organization boards in total, emphasizing his post-corporate focus on . In advisory capacities, Ridgeway is a member of the National Council of the World Wildlife Fund (WWF), providing strategic input on global conservation priorities such as wildlife protection and habitat restoration. He serves as a strategic advisor to Worldly, the for-profit successor to the Sustainable Apparel Coalition (SAC), which he founded and chaired to promote transparency in the apparel industry through tools like the . Earlier advisory roles included service on the boards of USA for sustainability initiatives and the Foundation for environmental advocacy, though these appear less prominent in recent accounts.

Awards, Honors, and Legacy

Rick Ridgeway has been recognized for his prowess and environmental advocacy through several distinguished awards. In 2008, the presented him with the Lifetime Achievement in Adventure award, acknowledging his extensive expeditions and explorations across all continents. The honored him with the Award in 2016 for outstanding contributions to exploration and journalism. In 2022, the same organization bestowed its highest accolade, the Explorers Medal, upon him for extraordinary field contributions to exploration, scientific research, and human welfare. Ridgeway holds board positions at multiple conservation entities, including the World Wildlife Fund, Tompkins Conservation, and the Turtle Conservancy, where he advises on global sustainability and wildlife protection efforts. His legacy bridges extreme adventure with pragmatic , marked by the 1978 first American ascent of —the world's second-highest peak—and subsequent innovations in during his 15-year tenure at ending in 2020. There, he championed initiatives like the Worn Wear program for garment repair and reuse, the 2011 "Don't Buy This " campaign urging reduced consumption, and the Footprint Chronicles for transparency. Ridgeway co-founded the Sustainable Apparel Coalition in 2010, which grew into the apparel industry's largest trade group and developed the for assessing environmental and social impacts. Conservation expeditions under his leadership, such as the 2004 Tibet trek that facilitated protection of 15,000 square miles for chiru calving grounds, exemplify his direct influence on habitat preservation. Through seven authored books, including the 2021 memoir Life Lived Wild, and produced documentaries, Ridgeway has educated audiences on the interplay between human exploration and ecological stewardship.

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