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SPOTV

SPOTV is a South Korean pay television network and digital streaming service dedicated to sports broadcasting, founded in 2010 by Mitchell Hong as part of the Eclat Media Group, a Seoul-based media company. The network operates two linear channels, SPOTV and SPOTV2, alongside the SPOTV NOW app, which provides live streams, on-demand content, highlights, and exclusive sports shows accessible across multiple devices. It has established itself as South Korea's premier sports media platform, broadcasting a wide array of international and regional events, including MotoGP, Wimbledon, the US Open, Major League Baseball, the ROSHN Saudi League, A-League Men, World Table Tennis, and the Repco Supercars Championship. Under the leadership of Mitchell Hong, who serves as founder, Group CEO of Eclat Media Group, and Chairman of SPOTV Media in Singapore, the platform has expanded significantly beyond South Korea since its inception. Key executives include CEO Lee Choong Khay (CK), with over two decades in sports business from roles at Astro, and Chief Content Strategy Officer Rubin Zhong, bringing 15 years of experience from IMG Media Asia and StarHub. This growth has positioned SPOTV as Asia's leading sports destination, delivering content to audiences in Southeast Asia (including Vietnam, Philippines, Malaysia, Singapore, Thailand, Indonesia, and Japan), Hong Kong, Macau, and Mongolia through partnerships with local broadcasters and platforms like MyTV. SPOTV's programming emphasizes premium global sports alongside Asian-focused events, fostering fan engagement via high-quality production, language-customized commentary, and digital innovations powered by partnerships such as with Tata Communications for pan-Asian distribution. Recent expansions include rights to the Ryder Cup and Volleyball Super League in multiple markets, as well as extensions for Extreme E across Asia and AEW pay-per-view events in Southeast Asia (as of 2025), underscoring Eclat Media Group's strategy to enhance its footprint in the region.

History

Founding and early development

SPOTV was launched in 2010 by Mitchell Hong under the Eclat Media Group, becoming South Korea's fourth premium sports network following KBS N Sports, MBC Sports+, and SBS Sports. The network pioneered a premium-priced pay-television model in a market previously underserved by dedicated sports content, focusing initially on live sports events, talk shows, and highlights to engage viewers with comprehensive programming. In its early years from 2010 to 2012, SPOTV secured broadcasting rights to key domestic leagues, including the for and the K-League for , helping to build its audience through exclusive coverage of popular national sports. The channel experienced steady growth in subscribers and viewership throughout the , establishing itself as the leading sports media platform in by 2020. SPOTV2 originated from the acquisition of the IPTV channel Dailyian TV in 2011, which was relaunched as SPOTV2 on January 1, 2012, to manage increasing demand for content and allow for expanded live broadcasts and overflow programming without disrupting the main feed.

International expansion and closures

SPOTV initiated its international expansion on October 1, 2021, by launching two linear pay-television channels, SPOTV and SPOTV2, across , , and , effectively replacing the slots vacated by the closure of Asia on the same date. This move allowed SPOTV to inherit and continue broadcasting many of the sports events previously aired on , facilitating a seamless transition for viewers in the region. The channels debuted with localized feeds on major providers, including Astro in Malaysia, TrueVisions in Thailand, Sky Cable in the Philippines (starting October 4, 2021), and initial MotoGP coverage in Hong Kong from October 1-3, 2021. Further distribution agreements followed, such as with PCCW's Now TV in Hong Kong and Macau in March 2022, and Cignal TV in the Philippines in June 2022, broadening access to premium sports content. To bolster its regional presence, SPOTV secured significant broadcasting rights in the lead-up to its launch, including the announcement on September 14, 2021, by Eclat Media Group of exclusive MotoGP rights from 2021 to 2026 across more than 15 Asian territories, including Southeast Asia, Hong Kong, and Macau. In February 2022, SPOTV acquired Formula E World Championship rights for 15 Asia-Pacific markets in a two-year deal covering practice, qualifying, and live races. Despite these advances, SPOTV encountered operational challenges leading to service discontinuations. In the , the channels ceased transmission on effective November 4, 2025, marking the end of linear availability on that platform. Nevertheless, SPOTV maintains ongoing operations in core Southeast Asian markets like , , , , and , supported by localized feeds and distribution partnerships as of September 2025.

Ownership and operations

Ownership structure

SPOTV is wholly owned by Eclat Media Group, a Seoul-based specializing in sports broadcasting, , and content production. Founded in 2004 by Mitchell Hong, who serves as the current Group CEO, Eclat has overseen SPOTV since its inception as a pay-television network in in 2010. Eclat Media Group's broader portfolio encompasses multiple channels that enable operational synergies, particularly in sports content sharing and production resources. Key assets include SPOTV and its companion channel SPOTV2, focused on live sports events, alongside STATV and Mezzo Live HD for music and programming. These integrations support cross-channel distribution and localized adaptations across Asian markets. The company's primary funding sources consist of pay-TV subscriptions, advertising revenue, and lucrative broadcasting rights agreements with global sports leagues. In the South Korean market, Eclat derives substantial income from SPOTV's over-the-top (OTT) streaming platform, which combines subscription fees with targeted advertising to drive growth amid increasing digital viewership. As of November 2025, Eclat Media Group maintains full control over SPOTV with no reported changes to its ownership structure, even as the network navigates regional market dynamics through expansions and rights renewals.

Headquarters and production facilities

SPOTV's headquarters are situated in , , at 6F TRUTEC Building, World Cup Buk-ro 56-gil 12, Mapo-gu (postal code 03924), serving as the central hub for the network's operations under parent company Eclat Media Group. This location functions as the Eclat Media Center, established as the base for the group's diversified media activities, including sports broadcasting. The main production studios in Seoul are equipped for multi-camera sports coverage, supporting live commentary, editing, and post-production workflows essential for delivering high-quality sports content. These facilities integrate advanced playout systems, such as Imagine Communications' Versio platform, which enables automated, reliable transmission for linear and digital channels. In 2022, SPOTV enhanced its technical infrastructure through a partnership with Tata Communications, improving global content delivery and integration with streaming technologies for pan-Asian viewers. Further upgrades in 2025 included a transition to IP workflows using Open Broadcast Systems decoders and real-time UHD broadcasting capabilities via AI-powered enhancements with SK Broadband. SPOTV maintains regional hubs to support Asian operations, including an office in at 300 Beach Road #30-05, The Concourse (199555), which handles localization and distribution for Southeast Asian markets. Additional facilities, such as a high-tech broadcast center in , , completed in 2024 by JAA Systems, feature control rooms, audio suites, and editing bays for regional production and needs. These hubs supported operations until partial closures in select markets, such as the discontinuation of SPOTV channels on certain Philippine platforms in November 2025. The headquarters employs approximately 500 to 1,000 staff across Eclat Media Group, with dedicated teams focused on production, while remote units facilitate international event coverage.

Channels and services

Linear television channels

SPOTV's linear television offerings center on its core channels in , with expansions into international markets providing localized sports broadcasting. The flagship SPOTV channel, launched on May 1, 2010, by Eclat Media Group, serves as the primary platform for live sports events and related programming, distributed via cable and satellite providers across . This channel focuses on major international and domestic sports coverage, reaching millions of households as one of the country's leading premium sports networks. Complementing the main channel, SPOTV2 was introduced on January 1, 2012, to handle overflow programming and niche sports events, allowing simultaneous coverage of multiple competitions. Available through the same cable and satellite infrastructure in , SPOTV2 emphasizes secondary matches, lesser-known disciplines, and extended event schedules to enhance viewer access. SPOTV ON, launched on March 3, 2017, aired sports content not typically broadcast on the main SPOTV channel. In March 2024, SPOTV ON was integrated into the SPOTV Prime brand as part of a channel consolidation. SPOTV Prime now provides additional sports coverage, including highlights and analysis, within South Korea's pay-TV ecosystem. SPOTV Golf & Health, launched on May 6, 2020, specializes in tournaments and fitness-oriented content, targeting enthusiasts with dedicated broadcasts of professional tours and wellness programs via distribution. Internationally, SPOTV expanded its linear channels to starting in October 2021, introducing English-language feeds of SPOTV and SPOTV2 through partnerships with providers like in , in , and in . These variants included dubbed versions in and to cater to diverse audiences in the region. However, availability has evolved; for example, SPOTV and SPOTV2 ceased broadcast on in the effective November 4, 2025, focusing distribution on other key markets as of late 2025. The channels maintain an emphasis on premium sports content, mirroring the South Korean lineup while adapting to local preferences.

Streaming and digital platforms

SPOTV Now is a subscription-based streaming service launched in in 2017, providing access to live sports events, replays, and video highlights across various platforms. The service expanded to in 2022, initially rolling out in markets including , , , and the through the dedicated mobile app and website spotvasia.com. In these regions, it streams premium content such as MotoGP races and major tennis tournaments like and the US Open, complementing the linear channels with flexible digital viewing options. The SPOTV Now app supports multiple devices, including and smartphones, tablets, and Android-based smart TVs, enabling users to stream content seamlessly across screens. is implemented to ensure compliance with regional , restricting access to licensed content based on the user's location. The platform integrates catch-up functionality, allowing subscribers to watch recent linear channel broadcasts on demand, alongside exclusive highlights and replays for events like and golf majors. In , the basic monthly subscription for SPOTV Now is priced at 9,900 KRW (as of November 2025), offering unlimited access to live streams and archived content without additional fees for standard sports packages. The service emphasizes mobile-first access, with the app designed for quick navigation and personalized recommendations to cater to on-the-go viewers seeking instant sports updates. In Asia, pricing varies by market but follows a similar subscription model, often bundled with telecom providers for enhanced accessibility.

Broadcasting rights

Rights in South Korea

In baseball, SPOTV broadcasts a significant portion of the KBO League games, sharing rights with other networks such as MBC Sports+ and KBS N Sports under the Korea Pool distribution system. The network typically airs around 100 regular-season games per year, including playoffs, contributing to its role as a key linear broadcaster for domestic baseball. From 2024, SPOTV has acquired rights to select Major League Baseball (MLB) games, streaming at least five regular-season matches per week on SPOTV NOW, focusing on high-profile contests and Korean player appearances. SPOTV provides coverage of the Women's Korean Basketball League (WKBL), including regular-season games, playoffs, and All-Star events. The network emphasizes live transmissions and post-game analysis to engage local fans. Internationally, SPOTV offers NBA highlights and select games, supplementing domestic content with curated recaps and key moments from the league. SPOTV shares broadcasting rights for (MLS) in starting from the 2025 season. Beyond team sports, SPOTV covers select ATP and WTA events, including grand slams like and the US Open, with live broadcasts and on-demand replays available to Korean audiences. In golf, the network airs the KPGA Tour tournaments, featuring top domestic players and major events. For motorsports, SPOTV provides limited coverage of the (), focusing on key rallies and highlights rather than full-season transmission. These rights are secured through multi-year agreements, such as the KBO deal extending through 2027.

Rights in Southeast Asia and other regions

SPOTV secured a range of broadcasting rights in Southeast Asia and select Asian markets following its 2021 launch, filling the gap left by the closure of Fox Sports Asia and emphasizing English-language coverage of premium international and regional sports events. The network distributes content across linear channels SPOTV and SPOTV 2, as well as the SPOTV NOW streaming platform, in territories including Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, Hong Kong, and Macau. These rights target diverse audiences with live events, highlights, and analysis, prioritizing high-profile properties to drive subscriber growth in the region. In the Philippines, linear channels ceased transmission on November 3, 2025, limiting access to streaming options like SPOTV NOW. In football, SPOTV holds rights to select international competitions and leagues, including exclusive coverage of in and , as well as the and A-League across multiple Southeast Asian markets. The platform also features content from the , enhancing regional appeal through partnerships that deliver live matches and dedicated zones like + on SPOTV NOW. Motorsports form a cornerstone of SPOTV's portfolio, with exclusive rights to MotoGP, Moto2, Moto3, and MotoE from 2021 to 2026 across more than 15 Asian territories, including comprehensive live broadcasts and on-demand access via . The network also maintains an exclusive multi-year deal for in key Southeast Asian markets such as , , the , , , and , covering practice, qualifying, and races starting from 2022. SPOTV's rights extend to a broad array of other sports, providing exclusive or shared coverage in Southeast Asia. In badminton, the network holds television and digital rights to BWF World Tour events and major championships across 12 Asian territories for five years from 2022. Tennis enthusiasts access Grand Slams including Wimbledon and the US Open, with live sessions and highlights. Golf programming features major tournaments like the US Masters (exclusive in eight Southeast Asian markets), The Open, and the AIG Women's Open. Volleyball events, such as the Mahindra Volleyball Super League and Volleyball Super League, receive dedicated airtime in select regions. Additional offerings include World Table Tennis (WTT) events (exclusive in most Southeast Asian markets except Macau and Thailand), All Elite Wrestling (AEW) programming, squash majors like the Squash Open Black Ball, and International Skating Union (ISU) figure skating competitions. For baseball, SPOTV acquired media rights to Major League Baseball (MLB) in eight Southeast Asian territories starting in 2024, broadcasting regular-season games without shared arrangements noted in the region.

Programming format

Language and presentation styles

SPOTV's South Korean feeds primarily utilize as the main broadcast language, catering to domestic audiences with dedicated commentary for major events like the . In contrast, the international feeds, launched in in October 2021, default to English to serve a broader pan-regional viewership across markets including , , the , , , and . To accommodate diverse Asian audiences, SPOTV incorporates regional adaptations such as subtitles and dubbed commentary in languages including , , and , particularly for feeds in , , , , , and . This customization is enabled through partnerships like the 2022 agreement with , which allows remote production of localized audio tracks overlaid on the core English feed, enhancing accessibility without altering the primary video stream. Presentation styles emphasize engaging live commentary delivered by Korean sports experts, such as former pitcher Yoon Seok-min for coverage, who provides in-depth analysis during and MLB broadcasts. Visual elements include dynamic on-screen graphics displaying real-time statistics, such as player performance metrics and game scores, alongside multi-angle replays to offer viewers comprehensive play breakdowns. These features are integrated seamlessly into live events to maintain high viewer immersion. Broadcasts adhere to modern formats in 16:9 , with South Korean feeds upgraded to UHD ( starting February via providers like , delivering enhanced clarity for fast-paced sports action. In talk segments and post-match analysis, slow-motion replays are frequently employed to dissect key moments, supporting expert commentary while keeping the presentation concise and viewer-focused. Cultural adaptations are evident in localized intros and host segments tailored for Southeast Asian markets, where English-language banter incorporates regional references to foster relatability, such as acknowledging local fan favorites during football previews. This approach ensures the channel's global sports content resonates with diverse cultural contexts across , balancing universal appeal with targeted engagement. Recent expansions include English-language streaming of AEW pay-per-view events in as of March 2025.

Original content and talk shows

SPOTV's emphasizes non-live content that provides , historical context, and expert discussions to engage enthusiasts beyond event coverage. The network's daily program, SPOTV News, delivers updates on domestic and international developments, profiles, and industry ; it launched in 2014. Post-game forms a key part of SPOTV's originals, with shows like Live offering detailed breakdowns of matches, including player performances, strategic decisions, and statistical insights from hosts and analysts. In formats, SPOTV features panel discussions involving athletes, coaches, and pundits to dissect recent games and trends, focusing on K-League and global soccer topics through interviews and debates. Documentaries represent another pillar, with series dedicated to sports heritage through archival footage and personal stories. Overall, SPOTV produces original content strategically scheduling these programs to occupy off-peak slots and maintain viewer retention between live events. To cater to regional audiences, SPOTV developed English-language adaptations of its talk shows for , enhancing accessibility. Recent developments include a new high-tech broadcast facility in completed in December 2024 to support expanded original production.

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