Fact-checked by Grok 2 weeks ago

Santander Arena

Santander Arena is a multi-purpose indoor arena in , that opened in September 2001 as the Sovereign Center and was later renamed under a agreement with . Located at 700 Penn Street, it features a capacity of up to 8,800 seats for concerts and 7,200 for , making it a key venue for sports, entertainment, and community events in the region. The arena serves as the home of the , an professional team affiliated with the , and has hosted thousands of performances and competitions since its inception. Originally developed to revitalize downtown Reading, the arena was built on the site of the former Astor Theater and has become a of the city's cultural and economic landscape. Over its more than two decades of operation, it has welcomed thousands of events, spanning genres such as rock and pop concerts by artists like Pitbull and , professional sports including , and family-oriented shows. The venue's flexible configuration supports , , and other activities, contributing significantly to local and the by attracting millions of visitors. In addition to its main arena space, Santander Arena is closely associated with the nearby Santander Performing Arts Center, a historic 1,700-seat theater that complements its offerings with series, performances, and intimate concerts, together forming a comprehensive complex under unified management. The arena is owned by the Berks County Convention Center Authority and operated by as of 2025. Notable for its modern amenities like premium seating options and advanced acoustics, the facility continues to draw national acts and supports the Reading Symphony Orchestra, underscoring its role in preserving and promoting in Berks County.

History

Construction and opening

The construction of what is now known as Santander Arena began with a groundbreaking ceremony in June 1999, marking the start of a project aimed at revitalizing downtown . The site selected for the development was the former location of the Astor Theater, a historic that had operated since 1928 but closed its doors in 1975 amid declining attendance for traditional cinemas; the building was subsequently demolished in 1998 to make way for the new venue. Designed to serve as a multi-purpose facility hosting sports events, concerts, and conventions, the arena was architected by STV Architects Inc. of Douglassville, , with PBK Architects Inc. as associate designers. Schlegel Builders Inc., a local firm based in Reading, acted as the general , overseeing the build alongside from Turner Construction Co. The total construction cost reached $42.5 million, equivalent to approximately $75.5 million in 2024 dollars when adjusted for . The venue opened to the public on September 6, 2001, under its initial name, —a moniker derived from a deal with Sovereign Bank secured during the planning phase. This launch fulfilled a long-standing vision for a modern entertainment hub in Reading, transforming the former theater site into a cornerstone of local economic and cultural activity. The name remained in use until 2013.

Renaming and ownership

The Santander Arena has been owned by the Berks County Convention Center Authority since its opening in 2001, operating as a joint entity between Berks County and the City of Reading to oversee the venue's facilities and programming. The authority maintains ownership of the property at 700 Penn Street, 19602, located at coordinates 40.334771°N, 75.923013°W. Operational management of the arena transitioned to ASM Global following the 2019 rebranding of its predecessor, SMG, which had handled day-to-day operations since the venue's inception. In April 2025, the Berks County Convention Center Authority announced a new partnership with (OVG) to manage operations, enhance guest experiences, and develop food and beverage programs, with OVG assuming control effective July 1, 2025. In October 2025, OVG announced $4 million in enhancements to the arena ahead of the 2025-26 season, including improvements to fan experience and infrastructure. The arena originally opened as the Sovereign Center in 2001 under a agreement with Sovereign Bank, which held the rights until 2013. Following Santander Bank's acquisition and rebranding of Sovereign Bank, the venue's name changed to Santander Arena on October 13, 2013, reflecting the updated corporate sponsorship. A 2012 independent economic impact study highlighted the arena's contributions to the region, confirming that the Sovereign Center (now Santander Arena) and the adjacent Sovereign Performing Arts Center had generated over $254 million in direct economic impact in the Greater Reading area and surrounding counties since opening.

Facilities and features

Capacity and configuration

The Santander Arena features a flexible that varies by event type, accommodating up to 8,800 spectators for concerts depending on stage and production setups. For games, the arena configures to hold approximately 8,000 fans, while events utilize a of around 7,200, including standing room options. In configurations, such as the universal theater setup introduced in 2004, the venue supports 2,500 to 4,000 seated guests for more intimate productions. The arena's floor is a multi-surface design, primarily featuring a convertible that can be transformed into a , indoor , or concert stage through the removal of ice and installation of protective flooring s. This adaptability allows for efficient event transitions, supporting the venue's role as home to teams and diverse entertainment programming. The layout includes a center-hung videoboard , upgraded in with custom LED displays for enhanced visibility during and shows, providing replays, statistics, and graphics from all angles. These configurations emphasize the arena's , with retractable seating sections and adjustable barriers to optimize sightlines and safety for varying crowd sizes and event formats.

Amenities and infrastructure

The Santander Arena provides a range of premium seating options designed to enhance the visitor experience during events. It features 701 club seats, offering padded comfort in sections 116, 117, and 118, along with access to exclusive areas such as the Loft Lounge on the third floor. As of 2025, club level seating includes all-inclusive food and beverage options for select events. The Loft Lounge serves as a premium space for select concerts and events, equipped with a private bar stocking premium liquors, craft and domestic beers, and bottled sodas, as well as private bathrooms to ensure convenience without lines. Additionally, the arena includes 20 luxury suites, each accommodating up to 18 guests with furnishings like sofas, chairs, televisions, refrigerators, counter space, and locking liquor cabinets; options, including meals and snacks for up to 14, are available at an extra charge. In October 2025, the arena underwent renovations by , including upgraded restrooms, enhanced security measures, and new video features on the concourse to improve the overall fan experience. For meetings and gatherings, the arena offers extensive banquet and meeting facilities, including over 25,000 square feet of convention space on the main floor suitable for banquets accommodating up to 800 guests, and a 4,575-square-foot multipurpose capable of hosting functions for up to 200 people. These spaces support diverse setups, from large-scale dinners to smaller corporate or community events, with flexible configurations to meet varying needs. Food and beverage services emphasize local flavors through partnerships with regional vendors. Concessions include Chickie’s & Pete’s offerings such as Philly cheesesteaks, crabfries, and cutlets, alongside other stands providing items like burritos from Salsa Burrito, funnel cakes from Fryworks, and personal pizzas from Downtown Pizza. Alcohol is available via draft beer at all food stands, expanded selections at four concourse locations, and a full bar near sections 103 and 120; all locations feature exclusive products. Accessibility and parking are integrated with the Reading Parking Authority's network of garages and lots for seamless event access. Designated event parking is available at multiple sites, including the 2nd and Garage at 25 North 2nd , Fourth and Cherry Garage at 29 South 4th , and others like Chiarelli Plaza and Front and , with handicap parking options provided across facilities. Rideshare services, such as as the official partner, further support convenient arrival and departure.

Sports tenancy

Current teams

The primary tenant of Santander Arena is the , a professional team competing in the East Coast Hockey League (). The Royals have used the arena as their home venue since it opened in 2001, operating under a long-term lease that establishes them as the facility's anchor sports occupant. As the official ECHL affiliate of the National Hockey League's , the Reading Royals play their regular-season home games at the arena, which is configured for with a seating capacity of 7,200. In addition to the Royals, Santander Arena serves as the home facility for the Golden Wolves ice hockey programs, which compete at the level within the United Collegiate Hockey Conference (men's) and Middle Atlantic Conference (women's). The teams host their home games at the arena, leveraging its ice surface and infrastructure for collegiate competition.

Past teams and achievements

The Sovereign Center (now Santander Arena) has served as home to several defunct professional sports teams since its 2001 opening, showcasing the venue's versatility for diverse athletic events. The Reading Express indoor football franchise played at the arena from 2006 to 2012, initially in the American Indoor Football Association before transitioning to the Continental Indoor Football League in 2010 and the in 2011. The team posted a strong 14-2 regular-season record in 2007, securing a playoff berth in the AIF. Operations ceased after the 2012 season when the franchise went dormant due to financial constraints and league restructuring challenges. The Reading Railers men's basketball team competed in the inaugural 2007–08 season of the , hosting all home games at the arena as one of the league's seven franchises. The Railers played a 24-game schedule but folded after one season, citing insufficient fan support and operational costs as factors in their decision to withdraw from the 2008–09 PBL campaign. The New York Majesty, a women's professional indoor football team in the Lingerie Football League, was relocated to Reading and used the arena as its home venue for the 2009 and 2010 seasons. Despite drawing local interest for their high-profile games, the Majesty went 0-6 overall and disbanded after 2010 amid poor performance and broader league rebranding efforts that led to team relocations. The Reading Royals ECHL ice hockey team, tenants since 2001, have marked several key achievements at the arena, including consistent postseason appearances. In the 2012–13 season, the Royals captured their first Kelly Cup championship, advancing through the North Division Semifinals and Finals with home victories at the arena before clinching the title on the road; they also hosted and won Game 2 of the Kelly Cup Finals (4–0 over the Stockton Thunder), contributing to their 4–1 series win. The team has reached the playoffs in 11 of the 15 seasons from 2009–10 to 2023–24 (excluding 2018–19, 2019–20 due to cancellation, 2020–21 opt-out, and 2023–24), often hosting division and conference playoff rounds at the venue. In the 2024–25 season, the Royals qualified for the playoffs as the North Division's final seed but were swept in the first round by the Trois-Rivières Lions. To accommodate non-hockey sports like and indoor , the arena's ice surface is covered with a portable or synthetic floor system, enabling configurations with seating for up to 8,000 spectators—higher than the 7,200 for due to expanded floor-level options.

Events and programming

Concerts and

Santander Arena has hosted a diverse array of musical performances and shows since its opening in 2001, establishing itself as a key venue for live in the Reading, Pennsylvania area. Over the years, the arena has presented over 2,800 events spanning genres such as rock, pop, , and , drawing audiences from across the region for high-energy concerts and intimate performances. Notable concerts at the venue include Sum 41's farewell tour stop on May 8, 2024, featuring hits like "In Too Deep" and "The Hell Song" as part of their Tour of the Setting Sum, with special guests The Interrupters. In 2022, K-pop group LOONA performed during their first world tour, LOONATHEWORLD, on August 15, delivering a setlist of tracks like "PTT (Paint The Town)" to an enthusiastic crowd. Earlier highlights encompass comedian Louis C.K.'s stand-up show on June 9, 2016, where he debuted new material during his international tour, and the East Coast Tsunami Fest on September 25, 2015, headlined by Wu-Tang Clan with supporting acts like Mobb Deep and Body Count, blending hip-hop, punk, and metal. The arena's configuration supports entertainment events with a flexible seating arrangement that accommodates up to 8,800 attendees for concerts, allowing for stage setups that integrate with adjacent facilities like the for enhanced production elements such as lighting and sound. This setup has enabled seamless transitions between arena-scale rock shows and more theater-oriented comedy or pop performances. Following the disruptions of the COVID-19 pandemic, Santander Arena experienced a robust recovery in live events, with fiscal year 2023 marking record attendance of 333,228 tickets sold—a 20% increase over the previous year's high—fueled by sold-out concerts like Daddy Yankee's in December 2022. This resurgence has included greater utilization of premium seating options, such as the Loft Lounge, which provides exclusive access to private bars and restrooms for select shows, enhancing the experience for high-end ticket holders. In 2025, the arena continues to host major acts, including Lindsey Stirling's The Snow Waltz Tour on November 19.

Conventions and other gatherings

Santander Arena has served as a key venue for major religious conventions, particularly hosting Jehovah's Witnesses regional assemblies from 2005 to 2013, resuming in 2015 through 2019, and returning in 2023 after a pandemic-related hiatus. These multi-weekend events, often drawing thousands of attendees including English- and Spanish-speaking congregations, feature presentations, interviews, and videos, with volunteers preparing the facility each year. Beyond large-scale conventions, the arena's banquet spaces support a variety of smaller gatherings, including trade shows, festivals like the annual , and corporate events. These areas are configurable for assemblies and emphasize the venue's multi-purpose rooms for intimate community and professional functions. Since its opening in September 2001, Santander Arena has hosted over 2,800 events, underscoring its role in diverse non-sporting programming. This volume contributes significantly to the local economy in , by attracting visitors who support nearby hotels, restaurants, and businesses, as evidenced by the estimated $12 million annual impact from Jehovah's Witnesses conventions alone in years they occurred.

References

  1. [1]
    Our Venues - Santander Arena
    The Santander Arena, formerly known as the Sovereign Center first opened its doors in September of 2001. In the 20 years since then, it has hosted over ...
  2. [2]
    Independent Study Confirms Sovereign Center has Generated Over ...
    Sep 5, 2012 · Ten Year Analysis Concludes that over 4.5 Million Visitors to Reading's Downtown Arena and TheaterHave Provided a Monumental Stimulus for ...Missing: facts history
  3. [3]
    Astor Theatre in Reading, PA - Cinema Treasures
    The Art Deco style theatre, located on Penn Street, operated until 1975. Unfortunately, the Astor Theatre was razed in 1998 to clear the way for the Sovereign ...
  4. [4]
    Powerful TM4000, at home on the catwalk, raises the light standard
    ... 1999 ... construction management contract on a $30 million convention center in Reading, Pa.The project, called the Sovereign Center, is a multipurpose building ...
  5. [5]
    Santander Arena Tickets - Vivid Seats
    Santander Arena ticket prices vary by show, day, season and other variables. Santander Arena tickets in 2025 cost $119.26 on average. What are the best cheap ...
  6. [6]
    Sovereign Center, Reading, PA, USA Concert Setlists - Setlist.fm
    Open 6 September 2001 - 12 October 2013. Web Official Website Sovereign Center on Wikipedia. Info. Sovereign Center (2001-2013) Santander Arena (2013-). Jun 18 ...
  7. [7]
    Berks County Convention Center Authority - City of Reading
    The Berks County Convention Center Authority's mission is to oversee the Santander Center and Performing Arts Center. It is a joint authority with the County, ...Missing: ownership | Show results with:ownership
  8. [8]
    Santander Arena
    The Santander Arena's official premium seating option for select concerts and events. Loft Lounge members enjoy a private bar, private bathrooms, etc.FAQs · Parking · Events & Tickets · ConcessionsMissing: history | Show results with:history
  9. [9]
    Reading sports, entertainment venues now part of ASM Global
    Oct 1, 2019 · SMG, founded in 1977 and headquartered in Conshohocken, has overseen the operations of the Santander Arena and the Santander Performing Arts ...Missing: operator | Show results with:operator
  10. [10]
    Oak View Group Partners With Berks County Convention Center ...
    Apr 28, 2025 · Oak View Group struck up a deal with Berks County Convention Center Authority to manage operations, create a food and beverage program and sell new sponsorship ...Missing: ownership | Show results with:ownership
  11. [11]
    Sovereign Bank changing name to Santander - The Morning Call
    Oct 17, 2013 · The Lehigh Valley's sixth-largest bank, Sovereign Bank, is changing its name to Santander. The bank rolled out the name change Thursday at branch locations.
  12. [12]
    Sovereign Name Change - Pollstar News
    Jul 30, 2013 · The SMG-managed Sovereign Center and Sovereign Performing Arts Center in Reading, Pa., will be renamed Santander Arena and Santander Performing ...Missing: ownership history
  13. [13]
    Santander Arena, Reading - TicketsOnSale.com
    The architecture of the venue was designed by STV Architects Inc. and PBK Architects Inc with the Project management under Turner Construction. Events like ...
  14. [14]
    Santander Performing Arts Center - Reading, PA Tickets
    Santander Performing Arts Center has a total capacity of 1,752. However, this figure can vary for events with unique venue configurations.
  15. [15]
    Royals Launch New Era with Installation of State-of-the-Art Custom ...
    Sep 3, 2014 · At either end of Santander Arena, the scoreboard system will include two separate digital boards measuring 2.6 feet high and 10 feet long ...
  16. [16]
    Interactive Seating Charts - Santander Arena
    Orchestra Center Row AA Seat 107 · Orchestra Right Row Z Seat 26 · Orchestra Right Row Z Seat 2 · Orchestra Center Row X Seat 112 · Orchestra Left Row Z Seat 1.Missing: configuration | Show results with:configuration
  17. [17]
    Sovereign Center - Sports Business Journal
    Sovereign Center• City: Reading, Pa. • Tenant ... of club seats (annual cost): 701 ($799) • Cost ... General contractor/construction manager: Turner Construction ...
  18. [18]
    Loft Lounge at the Santander Arena
    Located on our third floor alongside suites, our Loft Lounge guarantees an enjoyable and intimate show experience, perfect for all ages.
  19. [19]
    Suites - Santander Arena
    Our Standard Arena Suite holds up to (18) people maximum (14 seats included. 4 ... Interactive Seating Charts · Premium Experiences · Suites · Group Events ...
  20. [20]
    Concessions | Santander Arena
    ### Summary of Concessions at Santander Arena
  21. [21]
    Parking | Santander Arena
    ### Parking Summary for Santander Arena
  22. [22]
    https://readingparking.com/handicap-parking/
  23. [23]
    Flyers Announce Multi-Year Affiliation Agreement with ECHL's ...
    Apr 29, 2025 · The Philadelphia Flyers today announced a two-year extension on their affiliation agreement with the Reading Royals, who will continue to serve as their ...
  24. [24]
    Santander Arena - Facilities - Alvernia University Athletics
    The official facilities page for the Alvernia University Golden Wolves.Missing: Golden | Show results with:Golden
  25. [25]
    2024-25 Men's Ice Hockey Schedule - Alvernia University Athletics
    The official 2024-25 Men's Ice Hockey schedule for the Alvernia University Golden Wolves. ... Santander Arena. Stevenson UniversityLogo. vs #12 Stevenson ...
  26. [26]
    2007 Reading Express indoor football Statistics on StatsCrew.com
    The Reading Express of the American Indoor Football League ended the 2007 season with a record of 14 wins and 2 losses, in the AMFL's North Conference. x.<|control11|><|separator|>
  27. [27]
    Reading Express of Indoor Football League goes dormant for 2013
    Jun 12, 2012 · “It is with a heavy heart that we announce that the Reading Express will go dormant for the 2013 IFL season. We will take the opportunity of the ...Missing: disbanded | Show results with:disbanded
  28. [28]
    Reading Railers Join Premier Basketball League - OurSports Central
    May 14, 2007 · The Reading Railers is one of the seven PBL charter teams that will play a minimum of 24 regular season games in the inaugural 2007-2008 season.
  29. [29]
    Reading Railers announce open tryout – Reading Eagle
    The Reading Railers, of the Premier Basketball League, will be holding open try-outs for the 2009 season.Tryouts are scheduled to take place from 12 p.m. ...
  30. [30]
    New York Majesty Lingerie Football League
    Oct 29, 2009 · Members from the New York Majesty Lingerie Football League pose at their Reading, Pa. arena. Their debut game is Friday. Michael Sofronski.
  31. [31]
    Remembering the New York Majesty | Idol Features
    Jan 23, 2022 · The Majesty ended their one and only season 0-3-0 with 26 points scored by them and 126 points scored against them, which made them the worst team that season.
  32. [32]
    Royals Blank Thunder in Game Two of Kelly Cup Finals, 4-0
    May 19, 2013 · Reading Holds Home Ice in First Two Games of Finals with Fifth Shutout of Playoff Season. Reading, PA– The Reading Royals of the ECHL, ...
  33. [33]
    Royals Win Kelly Cup Championship in Stockton, 6-0 | Reading ...
    May 26, 2013 · The Royals won the ECHL Kelly Cup Championship over the Thunder, four games to one. In tonight's decisive game, the Royals scored late in the first.
  34. [34]
    Reading Royals - ECHL
    History. Select Season, 2025-26 Regular Season, 2025 NHL ... Reading Royals. Santander Arena. Reading, Pennsylvania. Game Center · Watch Live · Home Audio · Away ...
  35. [35]
    Santander Arena and Performing Arts Center - LinkedIn
    The Santander Arena, formerly known as the Sovereign Center, first opened its doors in September of 2001. Since then, it has hosted over 2200 shows in a ...
  36. [36]
    Santander Arena - Pennsylvania's Americana Region
    With nearly 9,000 seats, Santander Arena has hosted over 2200 shows in a wide range of genres including Elton John, Rod Steward, Neil Diamond, Carrie Underwood, ...Missing: facts history
  37. [37]
    Sum 41 Concert Setlist at Santander Arena, Reading on May 8, 2024
    May 8, 2024 · Setlist · Motivation · The Hell Song · Over My Head (Better Off Dead) · No Reason · Underclass Hero · Some Say · Landmines · Dopamine. Play ...
  38. [38]
    SUM 41 - Santander Arena
    Buy Tickets Loft Lounge Tickets. Date. May 8, 2024. Event Starts. 7:00 PM. Doors Open. 6:00PM. Venue. Santander Arena. On Sale. On Sale Now. Event Details. Juno ...
  39. [39]
    LOONA Concert Setlist at Santander Arena, Reading on August 15 ...
    Aug 15, 2022 · Get the LOONA Setlist of the concert at Santander Arena, Reading, PA, USA on August 15, 2022 from the LOONA 1st World Tour: LOONATHEWORLD ...
  40. [40]
    Aug 15, 2022: Loona at Santander Arena ... - Concert Archives
    Loona. Concert Details. Date: Monday, August 15, 2022; Venue: Santander Arena; Location: Reading, Pennsylvania, United States. Band Genres. Dance, Europop, K- ...
  41. [41]
    https://www.concertarchives.org/concerts/loona-c59497c9-f0d0-4ba1-aeee-ca8b704a2319
  42. [42]
    Louis C.K. to Perform All New Material on Stand-Up Tour
    May 17, 2016 · June 8 – Wilkes-Barre, PA @ Mohegan Sun Arena June 9 – Reading, PA @ Santander Arena July 7 – Kansas City, MO @ Sprint Center July 9 ...
  43. [43]
    https://www.rollingstone.com/culture/culture-news/louis-c-k-to-perform-all-new-material-on-stand-up-tour-194811/
  44. [44]
    Metal, punk and rap will unite for the East Coast Tsunami Fest in ...
    Sep 24, 2015 · Headliners Wu-Tang Clan will perform Friday, the first night of the seventh annual music festival, at Santander Arena.
  45. [45]
    Santander Arena Concert Tickets
    Santander Arena has a total capacity of 9,000. However, this figure can vary for events with unique venue configurations. Santander Arena, located in ...
  46. [46]
    Santander Arena, Performing Arts Center Announce Record Setting ...
    Aug 8, 2023 · During the season, the venues sold a combined 333,228 tickets, marking a 20% increase from the record setting season of 2021-2022. These tickets ...
  47. [47]
    Reading's Santander venues set records for attendance, profits ...
    Aug 20, 2023 · Additionally, in December 2022, the Santander Arena celebrated the highest-grossing show in venue history with a sold-out show from Daddy Yankee ...
  48. [48]
    Jehovah's Witnesses set to convene again in Reading - WFMZ.com
    Jul 7, 2015 · The Jehovah's Witnesses held their first series of conventions in Reading in 2005. They returned the next eight summers before the Jehovah ...
  49. [49]
    Jehovah's Witness conventions to bring economic influx to Berks
    Jul 16, 2015 · After a year's absence, a total of 25,000 Jehovah's Witness followers will return to Reading's Santander Arena in a series of conventions ...
  50. [50]
    More than 800 volunteers scrub Santander Arena for Jehovah's ...
    Jun 17, 2019 · More than 500 volunteers checked in to the Santander Arena, scrubbing the arena to make it spotless for the 14th annual Jehovah's Witness annual conference in ...<|control11|><|separator|>
  51. [51]
    Jehovah's Witness convention returns to Reading for first time since ...
    Jul 14, 2023 · The Jehovah's Witness Convention is back in Berks County. Friday was the start of three weekends of conventions at the Santander Arena in Reading.
  52. [52]
    Volunteers prepare Santander Arena for Jehovah's Witness ...
    Jul 14, 2023 · The first two weekends are aimed at English-speaking congregations. The final weekend will cater to Spanish-speaking congregations. The ...
  53. [53]
    Jehovah's Witness Convention Returning to Reading Santander Arena
    Jul 14, 2023 · One of the largest convention organizations in the world has once again chosen Reading to host its global three-day event, the 2023 “Exercise Patience”! ...
  54. [54]
    Events | Santander Arena
    Interactive Seating Charts · Premium Experiences · Suites · Group Events ... 136 North 6th Street , Reading, PA 19601. Open day of show 3 hours before ...
  55. [55]
    Berks to take $12 million hit in loss of Jehovah's Witnesses ...
    Oct 22, 2013 · After having its home in downtown Reading since 2005, a popular Jehovah's Witnesses convention will no longer occupy the Santander Arena this summer.