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Scared of the Dark

Scared of the Dark is a series that aired on in April 2023, in which eight celebrities were confined to a pitch-black for 180 hours, enduring psychological challenges and tasks designed to test their fears and in total darkness. Hosted by actor , the five-episode series featured a diverse lineup of contestants including former footballer , boxer , TV presenter , Olympic boxer , reality star , singer , drag artist , and blind comedian . Participants completed blindfolded challenges where success earned brief periods of light or vital resources like food, while failure resulted in penalties such as reduced privileges; contestants could voluntarily exit by uttering the phrase "I’m scared of the dark," and the winner was selected by peer vote at the end. Produced by ITV Studios' MultiStory Media as part of Channel 4's Global Format Fund, the programme transmitted nightly from Sunday, April 16, to Thursday, April 20, 2023, at 9 p.m., exploring themes of vulnerability and human limits in a controlled devoid of light. Despite mixed for its intense format, the series was not renewed for a second season.

Background and Development

Conception and Writing

"Scared of the Dark" originated from an idea by production company Possessed, designed as a world-first reality format exploring the effects of complete light deprivation on participants, targeting the estimated 10 million residents affected by nyctophobia (fear of the dark). The concept involved confining celebrities in a pitch-black environment for 180 hours, incorporating psychological challenges, tasks, and peer interactions to test and . Commissioned by in May 2022 as part of its Global Format Fund initiative to develop original UK formats for international audiences, the series was developed to blend entertainment with experimental elements, allowing participants brief access to light as rewards for successful blindfolded tasks. 's heads of Live Events and Entertainment, Tom Beck and , oversaw the commissioning, emphasizing the show's potential to push human limits in a controlled setting.

Recording and Production

Production was handled by ITV Studios' label MultiStory Media, with executive producers Glenn Hugill, Simone Haywood, and Jon Cahn leading the effort. Filming took place in a custom-built bunker simulating total darkness, where eight celebrities lived, ate, and slept without light from April 2023, completing the five-episode series for broadcast. The format included penalties for failed challenges, such as reduced resources, and voluntary exits via the phrase "I’m scared of the dark," culminating in a peer-voted winner. Danny Dyer was selected as host to guide participants through the experience. Post-production focused on editing footage captured with specialized low-light equipment to maintain the immersive narrative of fear and adaptation.

Release and Promotion

Broadcast

Scared of the Dark premiered on in the , airing as a five-part series from Sunday, April 16, 2023, to Thursday, April 20, 2023, each night at 9:00 p.m. BST. The episodes were produced by MultiStory Media for as part of its Global Format Fund initiative, with global distribution handled by . Each episode ran approximately 45-60 minutes and was available for streaming on 's on-demand service All 4 following broadcast. The series was commissioned by Channel 4's Head of Live Events Tom Beck and Head of Entertainment and Events , with filming taking place at Cardington Hangars in . No international broadcast details were announced at the time of the UK premiere, though the format was developed for potential global sales.

Marketing and Promotion

Promotion for Scared of the Dark began with the cast announcement on March 21, 2023, via Channel 4's official press release, revealing participants including , , and , alongside host . This generated media coverage in outlets such as and , building anticipation for the unique darkness-based challenges. A teaser trailer was released on April 10, 2023, shared across Channel 4's YouTube channel and social media, featuring glimpses of the celebrities entering the bunker and Dyer's hosting segments to highlight the psychological intensity. The full press pack, issued on April 11, 2023, provided detailed synopses and production notes to broadcasters and journalists. Marketing efforts emphasized the show's themes of vulnerability and resilience, targeting reality TV audiences through targeted ads on social platforms and tie-in interviews with cast members. Dyer promoted the series on his social media, describing it as "proper good telly." The campaign focused on the UK market, with no major international promotional events reported prior to the premiere.

Commercial Performance

Viewership

Scared of the Dark launched to around 1 million viewers on its premiere episode on 16 April 2023, considered a strong performance for Channel 4's 9 p.m. slot. The series aired nightly from 16 to 20 April 2023, but specific consolidated ratings for subsequent episodes were not publicly detailed by BARB as of 2023. The show's viewership contributed to its mixed commercial success, leading to no renewal despite the solid debut.

International Distribution

The format of Scared of the Dark was sold internationally, with acquiring rights for a adaptation announced in 2024. Produced as part of Channel 4's Global Format Fund, the programme's concept explored vulnerability in darkness, aiding its appeal for export.

Reception and Legacy

Critical Response

Scared of the Dark received mixed reviews from critics. of awarded it 1 out of 5 stars, describing it as "boring, derivative and occasionally downright horrible," criticizing the challenges as "stupid" and the format as "contemptuous and derivative in the extreme." In contrast, Nick Hilton of gave it 4 out of 5 stars, praising the casting and calling the psychological dynamics, particularly interactions involving , "TV gold," though noting that tasks sometimes distracted from interpersonal elements. On , the series holds a out of 10 rating based on user votes as of 2023. Some viewers and critics highlighted its exploration of in , while others found it akin to a darkened version of with limited innovation.

Awards and Recognition

The series did not receive any major industry awards or formal recognition. It was produced as part of Channel 4's Global Format Fund but garnered no nominations from bodies such as the BAFTA Television Awards. In April 2024, Channel 4 confirmed that Scared of the Dark would not be renewed for a second season.

Media and Performances

Promotional Trailer

A teaser trailer for Scared of the Dark was released by Channel 4 on YouTube on 10 April 2023, ahead of the series premiere. The 30-second clip highlights the celebrities' reactions to the darkness and upcoming challenges, emphasizing the psychological intensity of the format. As of November 2025, the trailer has garnered approximately 9,000 views. Full episodes and additional promotional clips, including behind-the-scenes footage and contestant highlights, were made available on the official Channel 4 YouTube channel during and after the broadcast.

Interviews and Appearances

Pre-broadcast interviews with host Danny Dyer and the contestants were featured in Channel 4's official press pack, providing insights into their motivations and expectations. For instance, Dyer described the show as "really simple and bloody funny," noting the inclusion of blind comedian Chris McCausland as a key twist. Contestants like Scarlett Moffatt and Paul Gascoigne shared personal fears about the darkness in these interviews. Following the series, several participants made media appearances to discuss their experiences. Comedian , the show's winner, reflected on the programme in subsequent interviews, including a June 2023 feature where he discussed his career and reality TV participation. Other contestants, such as , referenced the show in later television appearances, including during the 2023 I'm a Celebrity... Get Me Out of Here! coverage. No live performances were associated with the series, as it focused on reality challenges rather than musical or staged elements. No content applicable; this section pertains to a music single unrelated to the television series.

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