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ITV Studios

ITV Studios is a multinational television production, distribution, and licensing company headquartered in , serving as the content creation and global sales arm of . Operating across 13 countries with more than 60 production labels, it is the largest commercial producer of television content in the and one of the largest producers in the United States. The company produces approximately 7,000 hours of programming each year, spanning genres such as premium scripted drama, , and factual content, while maintaining a vast library exceeding 95,000 hours of owned . Incorporated on 26 September 1995 as Granada Media Group Limited and renamed ITV Studios Limited on 22 December 2008, the company traces its roots to the in-house production units of ITV's regional franchises, particularly Granada Television founded in 1954, which evolved into a centralized production entity following ITV's consolidation in the 2000s. Over the decades, it has expanded internationally through acquisitions and organic growth, establishing key operations in markets including the US, Australia, France, Germany, and the Nordic countries. This global footprint enables ITV Studios to develop and distribute formats like Hell's Kitchen and The Chase to over 100 territories, while producing flagship ITV programs such as This Morning, Good Morning Britain, and I'm a Celebrity... Get Me Out of Here!. Beyond traditional broadcasting, ITV Studios diversifies revenue through digital monetization via its Zoo55 label, which adapts content for , , and gaming platforms, and through brand licensing of popular intellectual properties. Its diversified portfolio—balanced across genres, geographies, and customers including global streamers, networks, and cable providers—positions it as a top-three producer in most international markets, with strong ties to creative talent and buyers worldwide. In recent years, the company has focused on high-impact and scripted content, contributing to ITV plc's overall strategy of content ownership and global export.

Overview

Company Profile

ITV Studios serves as the primary content production and global distribution division of , the British , specializing in the creation and commercialization of scripted dramas, unscripted entertainment, factual programming, and digital media. As a vertically integrated entity within , it develops original IP, licenses formats to international producers, and manages a vast library for worldwide sales to broadcasters and streaming services. Headquartered at White City in , , ITV Studios employs between 1,000 and 4,999 staff across its operations as of April 2024. The company generated total revenue of £2.17 billion in the ending December 2023, reflecting its scale as one of Europe's largest content producers. With a presence through over 60 production labels in 13 countries—including the , , , , , and the Nordics—it distributes programming to audiences in more than 100 territories, leveraging a library exceeding 95,000 hours of content. At its core, ITV Studios engages in original content production, format adaptation and licensing, global distribution rights management, and digital exploitation through platforms like FAST channels and social media. It annually produces over 7,000 hours of programming across genres, owning more than 20 specialized labels in the UK alongside international subsidiaries that support localized adaptations and co-productions. Formed in 2004 from the production assets of Granada and Carlton following their merger into ITV plc, the company has evolved into a key driver of ITV's international growth.

Ownership and Leadership

ITV Studios is a wholly owned subsidiary of , established in 2004 as part of the merger between and that formed the parent company. , listed on the London Stock Exchange, operates as a vertically integrated group encompassing , , and streaming, with ITV Studios forming its global content creation and distribution arm. As a , ITV plc's ownership is distributed among institutional investors, with major shareholders including RWC Partners at approximately 8.4% and Schroder Investment Management at 7.8% as of November 2025; reduced its stake to around 5% in October 2025 after selling half its holding. Leadership of ITV Studios is integrated within ITV plc's governance structure, reporting directly to the parent company's Group Executive Committee. The ITV plc board, chaired by Andrew Cosslett, provides strategic oversight, while Chief Executive directs overall operations across divisions, including Studios, emphasizing global expansion and content innovation. At the helm of ITV Studios is Managing Director Julian Bellamy, appointed in February 2016, who oversees the division's 60+ production labels across 13 countries and drives commercial and creative strategies. Key executives include Tim Carter as Managing Director of Unscripted , appointed in June 2025 to lead factual and programming; Lisa Perrin as Managing Director of International Production (appointed 2020), overseeing global scripted and unscripted output outside the and ; and David George as CEO of ITV , taking expanded responsibilities after a September 2025 restructuring that consolidated U.S. scripted operations under ITV . In 2025, ITV Studios underwent several leadership enhancements to support its growth ambitions, including the October appointment of Jason Fletcher as Senior Vice President of Data & Insights to inform content investment and distribution decisions, and the September launch of a new label led by Managing Director Lily Wilson. These changes align with ITV plc's broader strategy, maintaining synergies with its broadcasting operations through integrated content pipelines.

History

Pre-2004 Origins

was founded in 1954 by Sidney Bernstein as part of the Bernstein family's entertainment business, which originated in cinemas and theatres. The company secured one of the initial franchises for the North of and commenced broadcasting on 3 May 1956 from studios in , marking it as the only original franchise holder to endure throughout ITV's history. Over the subsequent decades, established itself as a key producer of innovative programming, emphasizing regional identity and high-quality content that contributed to the network's national output. In 1995, Granada expanded beyond regional broadcasting by restructuring its operations to form Granada Media Group, a division dedicated to international programme sales and co-productions, enhancing its global reach amid growing overseas demand for British content. This move aligned with the company's strategic shift toward diversified media assets, building on its domestic success to pursue export opportunities and joint ventures abroad. Carlton Communications emerged in 1983 under the leadership of Michael Green, initially focusing on film processing and services before listing on the London Stock Exchange and acquiring key assets like . The company rapidly grew through strategic investments in infrastructure, culminating in its 1994 acquisition of the remaining 80% stake in Central Independent for £624 million, which solidified Carlton's position as a major ITV player controlling significant advertising revenue shares. To support this expansion, Carlton launched Carlton International in the mid-1990s as its dedicated distribution arm, leveraging the extensive library from Central Television Enterprises to handle worldwide licensing of over 4,000 hours of programming, including films and series. The 1990s deregulation of the British broadcasting sector, primarily through the , enabled franchise holders like and Carlton to merge operations and extend beyond strict regional limits starting in , fostering national consolidation and international ambitions. A pivotal event was 's 1997 purchase of the remaining 73% of Yorkshire-Tyne Tees Television for approximately £652 million, which expanded its regional footprint and programming resources while navigating regulatory approvals. These companies faced intensifying challenges from the BBC's dominant public funding model and the rise of independent producers, which eroded advertising revenues and prompted aggressive mergers to achieve and competitive edge in a fragmenting market. This competitive pressure, coupled with multichannel growth, drove the pre-merger consolidation that positioned for its eventual unification.

Formation and Early Expansion

The modern ITV Studios was formed in 2004 as part of the broader merger between and to form on February 2, 2004, combining the production and distribution assets of Granada Media and Carlton International to create a unified content division under the new broadcaster. This integration leveraged the established strengths of both companies in UK television production and international format sales, marking the beginning of a centralized approach to content creation and global export within the ITV network. The resulting entity initially operated with a UK-focused production arm, later formalized as ITV Productions in December 2006, alongside an international distribution unit formed by merging Granada International and Carlton International. In its early years, ITV Studios pursued strategic expansions to bolster its portfolio in high-demand genres like reality and entertainment formats. A key move was the 2007 acquisition of independent producer 12 Yard for £35 million, which brought popular quiz and game show formats such as Eggheads and Golden Balls into the fold, enhancing ITV's capabilities in accessible, exportable content. The company also deepened its US presence, with the establishment of Granada America in 2004 evolving into ITV Studios America by 2009 through a comprehensive rebranding that aligned international operations under the ITV banner. This included renaming overseas arms like Granada Germany and Granada Australia to ITV Studios, facilitating a more cohesive global identity. The 2000s saw significant growth for ITV Studios, particularly in reality TV formats that drove international appeal and revenue diversification. Hits like Hell's Kitchen and I'm a Celebrity... Get Me Out of Here! exemplified this expansion, with the division's global content revenues rising 10% to £622 million in , reflecting robust sales of formats and programming to overseas broadcasters. By this point, the international arm, rebranded as Global Entertainment in , had solidified ITV Studios' position as a major exporter, building on the merged legacies of its predecessors to achieve scalable growth in a competitive market.

Recent Developments and Acquisitions

In the 2010s, ITV Studios pursued strategic acquisitions to bolster its drama and entertainment portfolio. In 2015, it acquired full ownership of , a producer known for the BBC series , having held a 25% stake since the company's founding in 2007. In 2017, ITV Studios took a majority stake in , the creator of the acclaimed BBC police drama , enhancing its scripted content capabilities. The 2020s saw continued expansion through key integrations and new ventures. In 2015, ITV Studios acquired Talpa Media, the Dutch producer behind global formats like The Voice, for £355 million, with full integration occurring in 2019 following the exit of founder John de Mol. In early 2025, it secured a majority stake in Moonage Pictures, an independent UK producer recognized for projects like The Gentlemen on , to strengthen its high-end scripted offerings. ITV Studios has increasingly focused on streaming partnerships, particularly in the US market, licensing content to platforms such as and to capitalize on global demand for its formats and dramas. The 2023 Hollywood writers' and actors' strikes disrupted US productions, delaying approximately £80 million in from 2024 into 2025 and prompting ITV Studios to diversify by accelerating non-US projects and European co-productions. In 2024, ITV Studios announced the launch of Zoo 55, a new digital label that debuted in early 2025, aimed at expanding its brands into channels, , and FAST services to reach over 10 billion annual views. By mid-2025, the company reported strengthened Asian market presence through multiple scripted content sales across the APAC region, including deals with local broadcasters, as part of its global push. Additionally, in October 2025, ITV Studios invested in enhanced data and insights capabilities with senior hires to support and efficiency. In November 2025, announced preliminary discussions to sell its broadcasting business to for approximately £1.6 billion, while ITV Studios continues to operate as the independent content and distribution arm.

UK Operations

Drama and Scripted Labels

ITV Studios' drama and scripted labels in the specialize in high-quality, character-driven series, particularly in genres such as period dramas, literary adaptations, and contemporary thrillers, forming a core part of the company's content production for broadcasters like and . These labels leverage creative autonomy within the ITV Studios framework to develop scripted content that often achieves critical acclaim and strong audience engagement, contributing to the integration of into ITV's broadcast schedule. Mammoth Screen, established in 2007 by producers Michele Buck and Damien Timmer, was initially backed by a 25% equity stake from since its inception, with full acquisition of the remaining 75% completed in 2015 for an undisclosed sum. The label focuses on period pieces and literary adaptations, producing visually rich narratives that draw from classic sources to appeal to both and international audiences. Key examples include the series (2015–2019), a based on Winston Graham's novels that ran for five seasons and garnered widespread praise for its portrayal of 18th-century . Other notable works encompass for , a to the classic series, and (2016–2019), which explored the early reign of and earned international distribution through ITV Studios. World Productions, founded in 1990 by acclaimed producer , was acquired by ITV Studios in a majority stake deal in 2017, enhancing the company's portfolio in tense, socially relevant dramas. The label emphasizes crime procedurals and thrillers, often examining institutional corruption and moral dilemmas within high-stakes environments. Its flagship production, Line of Duty (2012–present), a BBC police anti-corruption unit drama created by , has become one of the UK's most successful scripted series, spanning six seasons with a seventh confirmed for 2026 and attracting peak audiences of over 12 million viewers per episode in its later runs. Another significant project is Critical (2017), a real-time medical thriller for Sky 1 that depicted the first hour of trauma care, co-produced with Phil McIntyre Entertainment and highlighting the label's expertise in genre-blending suspense. World Productions' output has also included (2015–2018) for , further solidifying its reputation for gritty, award-nominated storytelling. Mainstreet Pictures, launched in 2013 as an ITV Studios label by joint managing directors Laura Mackie and Sally Haynes, operates as a dedicated focused on emotionally resonant crime and family stories. The company partners closely with to deliver series that explore complex human relationships amid investigations, prioritizing writer-led narratives for broad appeal. Its breakthrough hit, (2015–present), an cold-case created by starring and , has aired six seasons to date, with a seventh commissioned, and received multiple BAFTA Television Award nominations for its thoughtful handling of historical injustices. Additional productions include (2019), a thriller about family secrets, and (2021–present), an adaptation of Kate 's novels that examines police ethics in a London high-rise setting. In October 2024, ITV Studios acquired a majority stake in Eagle Eye Drama, founded in 2018 by , Jo McGrath, and Jason Thorp. The label specializes in premium scripted content, including psychological thrillers and adaptations such as (2023) for and , and Harlots (2017–2019) for . This acquisition also included a majority stake in Belgian production services company Happy Duck, enhancing co-production capabilities. Collectively, these labels have significantly bolstered ITV Studios' scripted output, producing over 200 hours of drama annually across their portfolios and securing numerous accolades, including BAFTA Television Awards for performances and writing in series like Line of Duty and nominations for Unforgotten. Their contributions represent a substantial portion of ITV's primetime drama slate, with integrated productions driving viewership and global sales through ITV Studios' distribution arm.

Entertainment and Factual Labels

ITV Studios' entertainment and factual labels in the UK play a pivotal role in producing content, including game shows, reality formats, and observational documentaries that contribute significantly to the broadcaster's diverse programming slate. These labels, numbering around 11 dedicated to non-scripted output as of 2021, focus on innovative, audience-engaging formats that blend entertainment with real-life storytelling. 12 Yard Productions, acquired by ITV in 2007 for £35 million, specializes in high-energy game shows and entertainment formats that have become staples of television. Notable productions include the long-running Eggheads, which has aired since 2003 and challenges contestants' knowledge in a team-based format, and , a National Lottery hosted by that debuted in 2007 and emphasizes risk and reward mechanics. Another key credit is In It to Win It, a fast-paced since 2008 where players compete for escalating prizes up to £100,000. The label's output underscores ITV Studios' strength in accessible, interactive entertainment that drives viewer participation and secondary sales internationally. The Garden, acquired in 2013 for £18 million (with potential additional payments up to £25 million based on performance), excels in premium factual programming, particularly observational documentaries that provide intimate access to real-world scenarios. Its flagship series , launched in 2012 on , offers fly-on-the-wall insights into emergency department operations at , running for over 20 series and earning acclaim for its empathetic portrayal of healthcare workers and patients. Similarly, , airing since 2014 on , embeds cameras in custody suites to document investigations from arrest to resolution, highlighting without and contributing to public understanding of . The label's emphasis on social experiments and in-depth documentaries, such as the participatory format The Audience (2010), has positioned it as a leader in ethically produced unscripted content that fosters societal reflection. Twofour, an award-winning label known for factual entertainment, delivers hybrid programs that combine with engaging narratives, often earning BAFTA and Emmy recognition for production excellence. It specializes in series that explore human experiences in professional or challenging environments, with credits including , Channel 5's longest-running show since 2005, where hotel expert revamps struggling hospitality businesses through hands-on interventions. Other notable works encompass (2013), part of the BAFTA-winning Educating strand that follows school life with observational depth, and The Reluctant Traveller (2023–present), featuring actor confronting personal phobias in exotic locales for Apple TV+. In September 2025, ITV Studios announced a new unnamed entertainment label launching in January 2026, focused on scalable entertainment and competitive formats, led by managing director Lily Wilson. Collectively, these labels bolster ITV Studios' portfolio, which has grown substantially since 2021 under dedicated leadership, accounting for a major portion of the company's original productions and enabling global format adaptations. Post-2020, innovations in interactive and agile production techniques, including rapid adaptations to remote filming and digital integration, have enhanced resilience and creativity in output amid industry disruptions. This focus ties into 's broader daytime and peak-time scheduling, ensuring a steady supply of compelling, non-narrative content that engages diverse audiences.

Daytime and Continuing Drama Units

ITV Studios Continuing Drama oversees the production of two iconic British soap operas: , which premiered in 1960 and remains one of the longest-running scripted series globally, and , which began in 1972 as Emmerdale Farm. These programs are produced at a substantial scale to maintain their daily and weekly broadcasts, with airing three 30-minute episodes per week (approximately 156 episodes annually) and featuring five episodes per week (around 260 episodes annually) as of 2025. The unit emphasizes ongoing storytelling centered on community life, family dynamics, and social issues, drawing millions of viewers and generating significant international interest through distribution. ITV Studios Daytime handles the creation of flagship weekday programs that form the backbone of ITV's morning and lunchtime schedule, including This Morning (launched in 1988) and (debuting in 1999). These shows adopt live magazine formats, blending news updates, celebrity interviews, lifestyle advice, and audience discussions to engage viewers during peak daytime hours. The division produces over 1,700 hours of content annually, equivalent to about 1,000 episodes, ensuring a mix of informative and entertaining programming that reaches millions across the . Supporting these efforts, ITV Studios acquired in 2017, a label that bolsters the portfolio with contributions to long-running scripted series, including medical dramas like (premiered 2022), which explores healthcare investigations and ethical dilemmas. Since 2022, the daytime and continuing drama units have evolved to incorporate digital extensions, such as enhanced streaming episodes and short-form content for soaps, alongside international format adaptations licensed for remakes in markets like the . These developments allow brief collaborations with entertainment labels to integrate guest segments and cross-promotions, expanding audience reach beyond traditional broadcasts.

International Operations

North American Operations

ITV Studios' North American operations center on , the company's primary U.S.-based entity responsible for developing and producing non-scripted content for American broadcasters and streaming platforms. Originally founded as in 2003, it was rebranded as ITV Studios America in 2009 following ITV's acquisition of . By 2014, had grown into the largest non-scripted producer in the U.S. through strategic acquisitions and format adaptations. This expansion reduced ITV's reliance on UK advertising revenue by diversifying into high-volume unscripted programming tailored to North American audiences. To bolster its unscripted capabilities, ITV America pursued key acquisitions, including a 65% controlling stake in Thinkfactory Media in June 2013 for $30 million (£19 million), a Los Angeles-based producer known for reality series like Hatfields & McCoys. Thinkfactory specializes in unscripted formats with crossover appeal, contributing to ITV's portfolio of premium non-fiction content. Additional subsidiaries like High Noon Entertainment (acquired in 2013) and Leftfield Pictures (80% stake acquired in 2014 for $360 million) further strengthened production in lifestyle and reality genres, enabling ITV America to deliver branded entertainment for networks such as and . These moves supported partnerships, including long-term deals with for culinary competitions and for lifestyle series, driving consistent revenue from U.S. commissions. ITV America's flagship productions include the U.S. adaptation of Hell's Kitchen, which has aired on since 2005 and remains a cornerstone of its output, emphasizing high-stakes culinary challenges adapted from the original. Other notable series encompass Love Island USA for Peacock, launched in 2019, highlighting the company's expertise in reality dating formats that generate substantial viewer engagement. These programs exemplify 's strategy of localizing UK-originated concepts for North American tastes, often in collaboration with major studios like . In Canada, ITV Studios expanded its footprint in 2024 through content deals and co-production opportunities aimed at streaming platforms, including an agreement with Corus Entertainment for over 80 hours of lifestyle and entertainment programming across channels like W Network and Food Network Canada. This initiative built on prior collaborations, such as BritBox co-productions, to facilitate cross-border adaptations and increase access to ITV's global catalog in the Canadian market.

European Operations

ITV Studios maintains a significant presence in through various subsidiaries and partnerships, focusing on localized production of , , and factual content to adapt global for regional audiences. Operations emphasize co-productions and format licensing, enabling the company to navigate diverse markets while leveraging its expertise. In , ITV Studios Germany has been active for over 25 years, producing a range of and scripted programs for the German-speaking market, including long-running shows like I'm a ... Get Me Out of Here! Germany. The subsidiary launched Bildergarten Entertainment in May 2021 as a dedicated unit for formats, which was fully integrated into ITV Studios Germany in 2025 to enhance synergies in production and distribution, including streamlined operations for and series. This integration supports ongoing local adaptations, contributing to the company's growth in streaming and traditional broadcasting. ITV Studios France operates through its majority-owned subsidiary Tetra Media Studio, acquired in February 2017 for an undisclosed sum, which specializes in high-profile fiction series. Tetra Media has produced acclaimed crime dramas like Profilage, a long-running procedural that has aired over 100 episodes since 2009, alongside other scripted content tailored for French broadcasters. The company also engages in documentary production, though fiction remains its core strength; in 2024, management was restructured under CEO Thierry Lachkar to streamline operations across ITV Studios France and Tetra Media. This setup allows for efficient collaboration on premium content, including international co-productions. In the region, ITV Studios collaborates through dedicated units in and , with partnerships extending to and for localized content creation. ITV Studios Sweden, led by managing director Anna Rydin, is a leading entertainment producer, developing formats for major platforms like . Similarly, ITV Studios Norway has co-produced over 40 series across the Nordics, focusing on drama and reality genres. A key recent development is the October 2025 overall deal with Danish creators Karsten Bartholin and Kenneth Kristensen of Formats, aimed at developing new reality shows for the region, including for streamers like , building on successful local hits in entertainment programming. Elsewhere in , ITV Studios expanded into the via the acquisition of Talpa Media for £355 million, a move that bolstered its portfolio in global formats like and . Talpa, founded by John de Mol, continues to drive unscripted production in the Dutch market, with elements integrated into ITV's broader European strategy. Following , ITV Studios has adapted to EU regulatory changes by 2025, including enhanced compliance with data protection and content distribution rules under the , ensuring seamless operations across member states.

Other Global Ventures

ITV Studios , based in , operates as the company's key production hub in the region, having been established in 2013 through the rebranding of Media Australia. The label specializes in non-scripted entertainment formats, producing popular local adaptations such as The Voice Australia, , and I'm a Celebrity... Get Me Out of Here! Australia, which air on major networks like Nine and Network 10. These shows have driven format sales and co-productions within , contributing to ITV's regional through innovative twists on global IPs tailored to local audiences. In , ITV Studios acquired Armoza Formats, an Israeli-based format creator and distributor, integrating it into its global creative network to bolster operations in and other emerging markets. This move expanded ITV's format portfolio with over 90 titles, including entertainment shows like The Four and Still Standing, which have seen adaptations and sales in Asian territories such as and . For instance, Armoza's formats were licensed for local production in India by prior to the acquisition, and post-integration, ITV facilitated co-development deals. Although Armoza was repurchased by its founder in 2024, ITV retained rights to the acquired catalog, enabling continued format ventures in the region. ITV Studios has pursued partnerships in through content supply and co-production opportunities, exemplified by a 2025 agreement with NBCUniversal International Networks & DTC for over 290 hours of unscripted programming, including Love Island USA and The Real Housewives of . This deal enhances ITV's presence in the region by providing dubbed and localized versions for Peacock and linear channels, fostering cultural adaptations amid growing demand for reality formats. In the , ITV Studios maintains operations via its dedicated Middle East division, launched in under Talpa (now part of ITV Studios), focusing on pan-Arab and local productions for MENA broadcasters. The unit produces high-quality programming, including dubs of international hits and original local content, such as adaptations of shows and series tailored to regional audiences. Marking further expansion into emerging markets, ITV Studios entered in 2025 with format commissions in , including Side Hustlers—a show—and Double the Money, a financial challenge series, both produced in partnership with Studios for local broadcast and streaming. These deals represent ITV's strategic push into the continent, leveraging mobile-optimized content to tap into 's growing digital audience.

Productions and Franchises

Key Television Formats

ITV Studios has been instrumental in the development and global distribution of several landmark television formats, particularly through its production labels and licensing partnerships. These formats, originating from the , have achieved widespread international success by combining engaging gameplay with broad appeal, generating significant revenue through adaptation rights and production deals. Key examples include quiz shows and reality competitions that emphasize contestant interaction and high-stakes challenges. One of the most enduring formats associated with ITV Studios is Who Wants to Be a Millionaire?, a quiz show created in 1998 by David Briggs, , and Mike Whitehill for the network. The original British version, produced by ITV Studios' label Stellify Media, features contestants answering 15 multiple-choice questions for escalating cash prizes up to £1 million, and it debuted on September 4, 1998, hosted by . The format has been licensed and adapted in over 120 countries and produced in more than 80 languages, making it one of the most exported TV properties worldwide. In the 2020s, it evolved with digital iterations, including video game adaptations released in 2020 that allow solo or multiplayer play with thousands of questions across diverse topics. These expansions have sustained its relevance amid streaming and gaming platforms. Another flagship format is I'm a Celebrity...Get Me Out of Here!, a reality survival series launched in 2002, where celebrities endure jungle challenges and Bushtucker Trials to win food and votes from viewers. Produced in-house by ITV Studios' factual entertainment team, the UK version first aired on August 25, 2002, in Tully, Queensland, Australia, and has since become a seasonal staple. The format has been licensed to more than 17 territories by 2023, including adaptations in Australia, Germany, France, the United States, Hungary, Sweden, the Netherlands, and Greece. Local versions often relocate the "jungle" setting to accessible wilderness areas, such as Welsh castles during production disruptions, to fit regional logistics and viewer preferences. ITV Studios also co-owns the singing competition , acquiring Talpa Media, the format's owner, in 2015 after its initial development in the early . The format involves blind auditions by celebrity coaches selecting teams from vocalists, followed by battles and live performances. The UK version premiered on in 2012 and moved to in 2024, becoming a cornerstone of ITV's portfolio. By 2025, it boasts approximately 160 versions and extensions worldwide, including debuts in markets like for 2026, far exceeding 50 adaptations and airing in over 150 global commissions as of 2023. Recent innovations include experiences launched in 2023, allowing virtual auditions and battles to engage fans digitally. A distinctive feature of these formats' success under ITV Studios is their revenue model, centered on format licensing fees paid by international broadcasters for adaptation rights, supplemented by production consulting and merchandising. This approach has enabled scalable income without full production involvement in every territory, with total format-related earnings contributing to ITV Studios' overall growth in unscripted exports. Adaptations prioritize cultural relevance, such as tailoring challenges to local cuisines in I'm a Celebrity... versions or incorporating regional music genres in The Voice, ensuring resonance with diverse audiences while preserving core mechanics. These strategies have positioned ITV Studios as a leader in the global unscripted market, with the UK emerging as the top exporter of such content by 2025.

Notable Drama Series

ITV Studios' drama portfolio includes several high-profile scripted series that have garnered critical acclaim and international audiences, often produced through its specialized labels such as and . , created by and produced by —a label acquired by ITV Studios in —stands as one of the company's flagship police procedurals. The series aired from 2012 to 2021 across six seasons, totaling 36 episodes, and centers on the Anti-Corruption Unit AC-12 as it investigates institutional and misconduct within the force. Its gripping narratives, blending intense interrogations and moral dilemmas, earned widespread praise for highlighting systemic issues in , contributing to its status as the most-watched drama in the multichannel era. Poldark, another cornerstone production from Mammoth Screen (fully acquired by ITV Studios in 2015), adapts Winston Graham's 12-novel series set in late-18th-century . Running from 2015 to 2019 over five seasons, the follows Ross Poldark's return from the , exploring themes of , romance, and industrial change amid Cornwall's communities. The series achieved significant global reach, with deals secured in markets including , , , and shortly after its UK debut, underscoring ITV Studios' strength in exporting period dramas. In 2024, ITV Studios delivered the impactful four-part miniseries Mr Bates vs the Post Office, co-produced with New Pictures and starring as campaigner . This adaptation dramatizes the real-life Horizon IT scandal, in which hundreds of subpostmasters were wrongly prosecuted for and due to faulty software between 1999 and 2015, exposing failures in the British justice system and corporate accountability. The series prompted immediate public and governmental response, accelerating compensation efforts for victims, and received widespread recognition, including a Peabody Award for its empathetic portrayal and societal influence, as well as multiple BAFTA nominations. Reflecting ITV Studios' growing international footprint, the company has pursued cross-global co-productions, including developments in North American scripted content through its operations, such as ongoing collaborations for historical and adventure dramas slated for release.

Factual and Entertainment Shows

ITV Studios has been instrumental in producing influential factual and programming that captures real-life and light-hearted . One standout example is the fly-on-the-wall documentary series , which premiered in 2014 and continues to air on Channel 4. Produced by The Garden, an ITV Studios-owned company, the series grants unprecedented access to investigations over a 24-hour period, using over 80 cameras to document cases from arrest to resolution. With more than 100 episodes across 12 seasons as of 2025, it has become a landmark in British true-crime television, offering viewers an intimate look at the complexities of policing. The program has notably influenced public perceptions of policing by highlighting procedural realities, challenges in custody, and the human elements of , prompting discussions on systemic issues like detention practices. Bedfordshire Police has credited the series with providing a platform for reflection on major crimes and fostering greater transparency in operations. Its BAFTA-nominated format has inspired international adaptations, including a U.S. version developed by The Garden for . In the realm of entertainment, ITV Studios contributes to the global The Masked Singer franchise through its iteration, which debuted on in 2019 and has aired six seasons by 2025. Filmed at ITV Studios , the show features disguised celebrities performing songs while a panel and audience guess their identities, blending music, , and celebrity reveals. Executive produced in collaboration with Bandicoot Scotland, it draws from the South Korean original and has achieved massive viewership, with episodes regularly attracting over 10 million viewers. ITV Studios handles brand licensing, expanding the format into merchandise and experiences. The version forms part of a broader international franchise licensed across more than 15 territories, including adaptations in , , , and the U.S., where it has become a ratings powerhouse on . This global reach underscores ITV Studios' role in format distribution and adaptation, with the show's innovative disguise elements driving cross-cultural appeal. A cornerstone of ITV Studios' entertainment output is , a hosted by Anthony McPartlin and that ran for 20 series from 2002 to 2024. Produced primarily by Lifted Entertainment, an ITV Studios label, the program combined sketches, pranks, live performances, and audience interactions, often filmed at Television Centre in . It consistently topped Saturday night ratings, peaking at over 9 million viewers per episode, and won multiple BAFTA awards for its family-friendly chaos and celebrity cameos. The show's hiatus after its 2024 finale was announced to allow the hosts a break, but its enduring popularity has kept revival discussions alive within . Elements like the "Little " segments and global viewer call-ins highlighted its interactive format, cementing its status as a television institution. Reflecting broader industry shifts, ' factual output has emphasized true-crime documentaries since 2020, aligning with the genre's status as one of the fastest-growing segments in unscripted television. This surge, driven by audience demand for authentic storytelling, has seen increased investment in series like and similar investigative formats, enhancing ' portfolio in non-fiction content.

Distribution and Licensing

Global Content Sales

ITV Studios Global Distribution serves as the primary arm responsible for the international sales and licensing of completed content from ITV Studios' extensive library, which comprises over 90,000 hours of programming across various genres. This division manages the monetization of finished shows produced by ITV's 60 labels worldwide, facilitating deals that reach broadcasters, streaming services, and video-on-demand platforms in more than 100 countries. For instance, the reality format Hell's Kitchen has been distributed to numerous territories, including availability on in select regions and recent sales to in for CTV. Revenue from global content sales forms a significant portion of ITV Studios' overall earnings, with the division contributing to the company's of £2,048 million in 2024, of which 59% was generated outside the . Key streams include sales to linear networks, which remain a core driver, alongside growing deals with streaming platforms such as and emerging FAST/AVOD services; for example, ITV Studios secured agreements for over 290 hours of unscripted content with for and more than 1,000 hours of scripted and non-scripted programming to broadcasters in recent years. Video-on-demand licensing further diversifies income, exemplified by the addition of nearly 2,000 hours of content to the library for global streaming distribution in 2025. The sales process involves comprehensive rights management to negotiate territorial licenses, renewals, and extensions, ensuring optimal exploitation of content assets while adhering to contractual obligations. Localization is a critical component, with ITV Studios overseeing and subtitling through partnerships with specialized providers; this includes delivery specifications for multiple languages, such as for Hell's Kitchen on FAST channels and support for audio configurations in original and localized versions across various markets. These efforts enable adaptation for diverse audiences, with annual content sales contributing substantially to ITV Studios' financial performance, exceeding £500 million when combined with production revenues. Challenges in global content sales include combating digital piracy, which ITV Studios addresses through collaborations like its 2024 partnership with Friend MTS for advanced anti-piracy monitoring and watermarking of content streams. Additionally, ongoing consolidations in the streaming sector, such as the 2025 preliminary talks for a potential £1.6 billion sale of ITV's media and entertainment unit to Comcast's , pose risks to distribution strategies by altering platform landscapes and partnership dynamics post-2024.

Format Licensing and Armoza Formats

ITV Studios expanded its format licensing capabilities in July 2019 through the acquisition of Armoza Formats, an Israeli-based company founded in 2005 by Avi Armoza and specializing in the development and international distribution of television entertainment formats. Based in with production and distribution partners across 25 countries, Armoza brought a catalogue exceeding 100 formats to ITV Studios, enhancing its unscripted content portfolio alongside established titles like Who Wants to Be a Millionaire?. Notable examples from Armoza's portfolio include the singing competition The Four, which has been adapted in multiple markets including the U.S. on , and the quiz show Still Standing, Israel's most successful format export with over 7,000 episodes broadcast in more than 40 territories worldwide. The core of Armoza's operations under ITV Studios centered on a format licensing model that facilitates global adaptations while protecting . This involves selling comprehensive "format bibles"—detailed production guides outlining the show's structure, rules, branding, and creative elements—to local producers, coupled with hands-on training programs to ensure faithful execution. Licensees typically pay upfront fees for these resources, followed by royalties calculated as a of the local , commonly ranging from 5% to 10%, to support ongoing format protection and updates. This approach has enabled Armoza formats to generate significant international revenue, with individual titles like Still Standing achieving widespread adoption across diverse markets from to . Integration into ITV Studios' Global Creative Network, led by Mike Beale, fostered synergies for co-development and cross-promotion, allowing to produce Armoza formats in its established territories and leverage Armoza's expertise for new unscripted concepts. In May 2024, ITV Studios sold Armoza Formats back to its founder Avi Armoza, transitioning it to independent status while retaining full rights to the existing catalogue of approximately 100 titles and granting Armoza exclusive production rights for ITV formats in . This arrangement continues to support ITV's format licensing strategy, ensuring ongoing access to Armoza's proven models for global expansion and adaptation.

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