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Try, Try, Try

"Try, Try, Try" is a song by the American band , released as the third and final single from their fifth studio album, Machina/The Machines of God, on September 11, 2000. Written by frontman , the track was produced by Corgan and . Featuring a mid-tempo with acoustic and elements reminiscent of the band's earlier hits like "," the song explores themes of and amid personal struggles. It achieved moderate commercial success, peaking at number 73 on the . The accompanying music video, directed by Swedish filmmaker , presents a of a young couple navigating hardship and desperation in an urban environment, blending elements of romance and to underscore the song's message of endurance. Described by Corgan as a "simple love story about a young couple trying to make their way in the world," the video's raw, unflinching portrayal of adversity garnered attention for its emotional intensity. Critically, "Try, Try, Try" has been praised for its melodic accessibility and lyrical depth, with some reviewers hailing it as one of Corgan's standout compositions of the era, evoking a sense of hopeful determination within the album's broader concept of human and awakening. The single's B-side included "Here's to the Atom Bomb," further tying into Machina's thematic exploration of technology, destruction, and redemption.

Background and composition

Development and recording

"Try, Try, Try" was written by as part of the songwriting for ' fifth studio album, , during sessions spanning late 1998 to 2000. These sessions marked the band's return to a rock-oriented sound following the electronic and synth-heavy production of their previous album, Adore (1998), with drummer rejoining after a three-year absence to provide live drum tracks. Corgan handled primary songwriting and production duties, co-producing the album with . The track was recorded primarily at Pumpkinland, the band's rehearsal complex in , from November 1998 to September 1999, with additional work and mixing at the Chicago Recording Company. The core band lineup featured Corgan on vocals and guitar, on guitar, on bass, and on drums. Keyboardist contributed piano and parts to the album, including on "Try, Try, Try," enhancing its atmospheric elements with subtle piano that opens the track and accentuates the chorus. Notably, the song's drums were recorded to a —a rare practice for the band—with Chamberlin's performance sped up in to achieve its driving tempo. An alternate acoustic version of "Try, Try, Try" was developed later for the fan-released Machina II/The Friends & Enemies of Modern Music, featuring a stripped-down arrangement with and repeating motifs, eschewing the and synth layers of the original. This version emphasized a more intimate, sparse sound, aligning with the conceptual narrative of the Machina project as a whole.

Musical elements

"Try, Try, Try" runs for a of 5 minutes and 9 seconds and is composed in the key of at a of 108 beats per minute. The song employs a conventional verse-chorus structure augmented by a , creating a dynamic progression that builds tension through its repetitive refrains. The instrumentation centers on distorted electric guitars that provide a gritty foundation, complemented by Chamberlin's propulsive drum patterns and steady bass lines that lock into the rhythmic drive. Subtle elements open the track and accentuate the , offering an emotional contrast to the heavier elements and enhancing the song's melodic lift. This arrangement was facilitated by the album's recording approach, which incorporated live band performances to achieve a robust rock texture. Billy Corgan's vocal performance delivers a raw and emotive plea, characterized by his signature nasal and multi-tracked harmonies that swell in the choruses for added intensity. Stylistically, the track fuses alternative rock's edge with accessible pop hooks, incorporating guitar tones that evoke synth textures reminiscent of New Order's influence on the band's sound.

Release and commercial performance

Single release and formats

"Try, Try, Try" was released on September 11, 2000, by as the third single from ' album . The was primarily issued in format, with the standard consisting of "Try, Try, Try" (5:09) backed by the B-side "Here's to the Atom Bomb" (4:26); digital formats became available in subsequent years. editions followed the same core , though some promotional versions included additional album tracks. The song appeared on the 2001 greatest hits compilation , where it replaced "" in international editions outside . In 2025, "Try, Try, Try" received a digital re-release as part of the remastered 25th anniversary edition of , issued on August 22 via UMe.

Chart performance

"Try, Try, Try" achieved modest commercial success upon its release in 2000. In the , the single peaked at number 73 on the Official Singles Chart, spending one week in the top 100. In , it reached number 36 on the FIMI Singles Chart. The track received some airplay on U.S. radio but did not enter the Hot 100. The single did not receive any certifications worldwide, reflecting its limited sales impact at the time, which were bolstered primarily by promotion tied to the parent album Machina/The Machines of God.
Chart (2000)Peak Position
Italy (FIMI)36
UK Singles (OCC)73

Music video

Production

The music video for "Try, Try, Try" was directed by Jonas Åkerlund and filmed in Stockholm and London in June 2000. It was adapted from Åkerlund's short film Try, which depicts the harrowing experiences of a young couple grappling with drug addiction, drawing inspiration from the song's themes of personal struggle and perseverance. The leads were portrayed by actors Linda Santiago and Max Vitali, who embodied the central characters in this narrative-driven production. To achieve its raw, unflinching realism amid graphic depictions of addiction and hardship, the video relied heavily on practical stunts and , with minimal use of typical of early 2000s music video aesthetics. In , the footage was edited into a standard four-minute synced to the song, while an extended 15-minute version, titled Try, incorporated an alternate ending and additional scenes for deeper storytelling. The video's explicit content, including scenes of intravenous drug use, , overdose, and , sparked controversy; refused to air the full extended version, opting for a heavily edited cut or declining broadcast altogether, citing its disturbing nature. Both versions were later included on ' 1991–2000: Greatest Hits Video Collection DVD, released in 2001.

Narrative and themes

The music video for "Try, Try, Try" follows the desperate lives of a young homeless couple, Max and , who are deeply entangled in while navigating the harsh realities of street life. As narrated by Linda in a detached , their unfolds through acts of survival, including theft and to fund their drugs, often pursued in frantic car chases by authorities. The narrative builds to devastating climaxes, marked by graphic scenes of in squalid public restrooms—such as using contaminated toilet water—and resulting in Linda's overdose, the loss of their unborn child, and her eventual death. Visually, the video employs a gritty aesthetic with dream-like sequences that incorporate slow-motion shots and desaturated colors, heightening the sense of emotional isolation and futile redemption efforts amid pervasive despair. These elements contrast stark, realistic depictions of and with surreal, psychedelic interludes triggered by the overdose, underscoring the couple's fractured perceptions. At its core, the video delves into themes of self-destructive cycles fueled by and , juxtaposed against the song's urging and in the face of repeated failures. It portrays as a fragile anchor in an unforgiving , where attempts at escape or normalcy inevitably lead to tragedy, critiquing the illusions of the through raw, subversive imagery. The extended amplifies these fatal consequences with uncensored graphic content, including more explicit violence and bodily fluids, to intensify the portrayal of irreversible downfall. The video originated from Jonas Åkerlund's Try, which provides the foundational narrative framework.

Reception and legacy

Critical reception

Upon its release in 2000, "Try, Try, Try" was praised by critics for its propulsive energy and fusion of synth-rock elements reminiscent of . highlighted the track as one of 's strongest songs, likening its style—despite a lugubrious quality—to " in a crystal convertible flossed out with chrome." Retrospective coverage has emphasized its niche appeal amid the album's commercial underperformance.

Live performances and covers

"Try, Try, Try" debuted live during ' Machina tour on June 30, 2000, at the Budokan in . An acoustic rendition followed later that year at the session in on August 24, 2000. The song saw a revival during the band's 2018 Shiny and Oh So Bright tour, including performances at the Wells Fargo Center in on July 28, 2018. Prior to the reunion, performed a rare solo acoustic version on November 2, 2017, at the Herbst Theatre in . Notable covers include a rendition by ! on their 2007 album Lullaby Renditions of . The track has inspired numerous amateur tributes, primarily shared on platforms like . In 2025, "Try, Try, Try" was featured on the 25th anniversary reissue of , newly remastered for digital streaming, CD, and 180-gram vinyl formats. This release has sparked renewed discussions among fans regarding the song's enduring appeal.

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