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10 News

10 News is the news and division of , an Australian commercial television network owned by . Its flagship program consists of local bulletins broadcast at 5:00 pm on weekday evenings, tailored to the major capital cities of , , , , and , supplemented by national coverage and extended reporting via 10 News+. Launched in 1965, the service has provided daily news programming for over 60 years, evolving through various formats including Ten Eyewitness News before adopting its current branding. In June 2025, as part of a broader network rebranding to unify its identity across platforms, 10 News First was simplified to 10 News, reflecting adaptations to changing viewer habits and multi-channel delivery.

History

Origins and Launch (1964–1980s)

Network 10's news service commenced alongside the launches of its initial stations in Australia's major cities during the mid-1960s, marking the establishment of a third commercial television network. Melbourne's ATV-0 began transmissions on 1 August 1964 with a variety special, followed by the network's first dedicated news bulletin, the ATV News Report, on 2 August 1964, overseen by news director Brian Wright. Sydney's TEN-10 station signed on for the first time on 5 April 1965, debuting its own evening news bulletin as part of the opening programming, which included the variety special TV Spells Magic. That same year, the network extended to Brisbane via TVQ-0 and Adelaide via SAS-10, each initiating local news production to serve regional audiences. By 1970, the stations coalesced under the 0-10 Network identity, standardizing news operations across markets while retaining localized content. News bulletins during the early 1970s typically aired in short formats, often 15-30 minutes, focusing on evening summaries with film footage and live reads. A milestone came in 1975 when TEN-10 pioneered Australia's first one-hour television news program, expanding coverage to include more in-depth reporting and segments. This period also saw the introduction of color broadcasting, with leading nationally in 1975, enhancing visual quality for news presentations. The late 1970s and 1980s brought branding evolutions and rising prominence for the service, rebranded as Network Ten in 1980. Stations adopted an "" approach emphasizing eyewitness accounts and field reporting, with Sydney's bulletin retitled Ten in 1983, featuring anchors like Katrina Lee and later Ron Wilson. This era represented the network's peak as a provider, bolstered by competitive ratings in key markets and innovations in , though specific viewership data from the time remains archival and market-specific. Local variations persisted, such as tailored weather and traffic segments, amid growing national coordination for major stories.

Expansion and Rebranding (1990s–2000s)

In the early , encountered severe financial distress, entering in September 1990 amid broader industry challenges, which threatened operational continuity including news production. Despite these constraints, the network's news bulletins, operating under the Ten Eyewitness News format established in the late 1980s, maintained local coverage in major markets such as , , , , and , with a focus on eyewitness-style reporting emphasizing on-the-ground footage. The acquisition by a CanWest-led in 1992 stabilized finances, enabling modest expansion in news resources and national coordination, though ratings remained competitive against larger rivals. By 1994, Ten Eyewitness News underwent a to Ten News, streamlining the title and visual identity to align with the network's shift toward a more contemporary, unified brand following the 1991 lowercase "ten" logo introduction. This change, the third iteration of the core "Ten News" name since the , aimed to refresh appeal amid anchor turnover and split co-anchoring formats in bulletins like the 5:00 pm edition. Adelaide markets adopted the updated branding by 1996, reflecting gradual rollout across affiliates. The rebrand coincided with personnel shifts, including joining as co-anchor in , enhancing local investigative segments. Entering the 2000s, Ten News benefited from the network's rising popularity with younger demographics, driven by entertainment programming that indirectly bolstered news cross-promotion and viewership. Late-evening bulletins expanded under anchors like , who debuted in 2001 co-anchoring the 10:30 pm Sydney news, introducing more dynamic storytelling and integration to capture post-prime-time audiences. Production enhancements included updated themes and sets around 2005, supporting extended coverage of events like the , where Ten News provided rapid, field-based reporting from Perth and teams. A 2007 high-definition refresh of the network's on-air package further modernized news presentation, incorporating glossy graphics while preserving the service's emphasis on fast-paced, urban-focused bulletins. These developments positioned Ten News as a nimble alternative to legacy competitors, though it trailed in overall metro ratings during the decade.

Digital Era and Recent Milestones (2010s–2025)

The 2018 relaunch of Network 10 included a significant refresh for its news service, retiring the Ten Eyewitness News branding in favor of 10 News First on 31 October 2018, with updated graphics and a focus on streamlined delivery across television and emerging digital platforms. This change coincided with a broader network rebranding effort initiated in April 2018, aimed at revitalizing audience engagement amid competitive pressures and ownership transitions. Following the rebrand, 10 News First contributed to a reported 20-30% increase in viewership across Network 10's platforms, including digital streaming via 10play, where bulletins became available on-demand. Throughout the early 2020s, 10 News expanded its multi-platform strategy under Global's ownership, integrating and video-on-demand capabilities on , alongside channels for supplementary content and real-time reporting. This period saw adaptations to remote production during the , enhancing digital reliance, though specific viewership metrics for digital news streams remained secondary to linear TV ratings. The service maintained national and local bulletins with an emphasis on concise, fact-driven coverage, navigating shifts in media consumption toward online access. In June 2025, announced a comprehensive unification effective 30 June, 10 News First back to as part of a "Bolder 10" initiative that consolidated , streaming, and multichannel identities under a simplified "10" marque. This included a new circle-free suite deployed across broadcast, digital streaming (with rebranded to 10), and , aiming to streamline viewer navigation in a fragmented landscape. The refresh also introduced updates to presentation and approach, coinciding with an evening schedule revamp and the launch of a new public affairs program, reflecting strategic responses to declining linear audiences and streaming growth.

Ownership and Operations

Affiliation with Network 10

10 News functions as the in-house news division of , an Australian commercial television network, responsible for producing and airing news bulletins across its metropolitan stations in , , , , and . The division handles the creation of local evening bulletins at 5:00 pm weekdays, supplemented by national news segments, sports updates, and weather forecasts tailored to each market. These programs are broadcast directly on 's primary channels, with streaming availability via the network's platform. Operational integration with includes dedicated production facilities and newsrooms in each capital city, enabling localized coverage while drawing on shared resources for national and international stories. In Perth, long-time Executive Editor Pamela Magill departed after over 20 years, with Sports Presenter Lachlan 'Lachy' Reid stepping into the role while continuing his on-air duties. For instance, extended coverage under the 10 News+ banner follows the 5:00 pm bulletins, providing deeper analysis on key events, all under 's scheduling and distribution framework. Lunchtime and late-night editions further expand the service, with the late-night bulletin expanding to a full hour from 9:30pm on weeknights hosted by Ursula Heger; the afternoon bulletin will end in 2026 with no impact on staffing. These are presented by -employed journalists such as for daytime slots. This affiliation ensures seamless alignment between news content and Network 10's broader programming strategy, with bulletins designed to complement prime-time shows and maintain viewer retention in competitive evening slots against rival networks. Production emphasizes real-time reporting and on-the-ground footage, supported by the network's technical infrastructure for live broadcasts and digital extensions.

Influence of Paramount Global Ownership

The acquisition of by , completed on 16 November 2017 for approximately A$649 million including assumption, marked the beginning of oversight by what would become following corporate rebranding and mergers. This ownership shift provided financial rescue from Network 10's earlier voluntary administration in June 2017, stabilizing operations and enabling targeted investments in news infrastructure, though it also introduced parent-company priorities focused on profitability and content synergies with U.S. programming. A key early influence was the of the news service to 10 News First on 31 2018, part of a broader refresh that updated logos, platforms, and multichannel identities—the first major overhaul in 27 years. This change, aligned with CBS's strategy to bolster local brands while integrating global distribution capabilities, correlated with a 20-30% viewership uplift across 10 News First, , and related platforms in the following periods. Editorial direction remained centered on domestic and international reporting without evident imposition of U.S.-centric narratives, preserving the 5:00 pm bulletin slot rather than direct competition in the dominant 6:00 pm market. Paramount Global's structure, evolving from ViacomCBS in 2022, emphasized streaming integration via Paramount+ (formerly 10 All Access, launched 2018), which cross-promoted news clips and short-form updates but did not fundamentally alter bulletin formats or staffing models until recent pressures. Leadership appointments, such as Beverley McGarvey's expanded role in March 2024 as president of and head of streaming for /New Zealand, reflected efforts to align news with multiplatform revenue strategies amid declining linear TV audiences. The 2025 Skydance Media merger, finalized 7 August 2025 and valuing the combined entity at $28 billion, intensified cost-control measures, with announcing plans for up to 3,000 global redundancies starting the week of 27 October 2025 as part of a $2 billion savings initiative. These cuts, driven by post-merger restructuring and media sector challenges, are expected to affect international assets like , potentially constraining news department resources despite a pre-merger refresh on 30 June 2025 that unified visuals under a simplified "10" . Network 10's ongoing struggles in ratings and ad revenue under Paramount ownership highlight a pattern of parental financial support tempered by demands for efficiency, without documented shifts in journalistic independence.

Production and Staffing Overview

10 News bulletins are primarily produced at Network 10's headquarters in , which serves as the central hub for national news coordination and broadcasting. The production process integrates feeds from regional bureaus across , enabling customized state-specific content while maintaining a unified national framework. In September 2025, Network 10 launched Studio 1A, a state-of-the-art virtual production studio in equipped with technology, enhancing capabilities for immersive news segments and graphics. The staffing structure of the 10 News division includes anchors, reporters, producers, and technical crews, with a focus on experienced journalists handling both on-air presentation and investigative reporting. Key figures include Denham Hitchcock and Amelia Brace, who anchor the in-depth program 10 News+ from Sunday to Thursday, alongside weekend presenter . Reporters such as Chloe Bouras, Lachlan Kennedy, Patrick Murrell, and Daniel Doody contribute to field coverage and production. State bulletins feature dedicated anchors, including for editions. Executive oversight is provided by producers like Daniel Sutton, who leads 10 News+ with nearly two decades at Network 10. In June 2025, the division underwent restructuring to centralize operations, resulting in the elimination of several positions to streamline workflows amid competitive pressures. This adjustment reflects ongoing efforts to optimize resources while preserving journalistic output across platforms.

Programming Formats

Bulletin Structure and Timing

The primary evening bulletins of 10 News air at 5:00 pm local time across Australian capital cities, lasting 60 minutes on weekdays and featuring state-specific local content integrated with national headlines. These are followed immediately by the national 10 News+ program from 6:00 pm to 7:00 pm, Sunday through Friday, which extends coverage with longer-form reports, analysis, and context on major stories rather than concise summaries. Weekday programming includes additional slots: a 30-minute national 10 News First: Breakfast bulletin from 8:00 am to 8:30 am AEST, focusing on morning updates; and a one-hour 10 News First: from 12:00 pm to 1:00 pm, covering midday developments with a mix of national and local items. Weekend evening bulletins typically air at 6:00 pm local time, shortened to 30-45 minutes, emphasizing key national stories alongside sport and weather, without the extended 10 News+ format on Saturdays. A late-night bulletin, 10 Late News, streams live nationally at 10:00 pm AEST on and , followed by a delayed broadcast around 10:30 pm, recapping the day's events in a 15-20 minute format with headlines, updates, and brief / segments. Structurally, standard 10 News bulletins open with the anchor presenting 3-5 top headlines over 2-3 minutes, transitioning to detailed packages on , affairs, and local incidents, often 1.5-2 minutes each with voiceovers and graphics. Mid-bulletin segments allocate 5-7 minutes to and , followed by 4-6 minutes of highlights with replays and interviews, and conclude with a 2-3 minute forecast featuring interactive maps and forecasts. The 10 News+ variant prioritizes 4-5 extended stories per , averaging 5-8 minutes, incorporating discussions and data visualizations for causal analysis over velocity. Shorter updates, such as hourly newsbreaks during daytime programming, follow a condensed version: headlines, one lead story, and in under 5 minutes. All formats maintain a fast-paced delivery with on-screen tickers for ongoing stories and emphasize empirical reporting from field crews, though viewer metrics indicate challenges in retaining audiences post-6:00 pm transitions.

National vs. Local Coverage Differences

The weeknight 5:00 pm bulletins of 10 News are structured as local editions tailored to each state's major market, incorporating region-specific reporting on intrastate politics, local emergencies, community issues, and customized weather and traffic updates relevant to viewers in , , , , or . These 30-minute programs are produced and presented from studios in the respective capitals where feasible, enabling anchors to address immediate state-level concerns such as Victorian bushfires or floods with on-the-ground correspondents dedicated to those areas. This localization contrasts with the network's approach during periods of centralized production, where temporary shifts to interstate hosting, as occurred in in 2020, led to viewer dissatisfaction and ratings declines due to reduced relevance of non-local content. National bulletins, aired on weekends at 5:00 pm alongside lunchtime, afternoon, and late-night editions, deliver uniform coverage across from Network 10's Sydney headquarters, focusing predominantly on federal government actions, national economy indicators, international conflicts, and cross-state events without state-by-state customization. For instance, weekend presentations emphasize shared Australian stories like threats or economic data releases, with minimal opt-outs for local inserts except in select markets like on occasion. This format prioritizes efficiency in resource allocation for broader audience reach, as evidenced by the network's commitment to maintaining distinct local weeknight presentations to preserve regional engagement amid cost pressures from parent company . The divergence reflects causal trade-offs in broadcast operations: local editions foster viewer loyalty through hyper-relevant content, correlating with higher retention in competitive metro markets, while national ones streamline production costs and ensure consistent framing of pan-Australian narratives, though they risk alienating audiences seeking granular regional details. Following the 5:00 pm local slots, the subsequent 10 News+ program bridges this gap by extending nationally oriented analysis of top stories, underscoring how Network 10 sequences local immediacy with deeper federal context to optimize overall programming flow.

Integration of Current Affairs Elements

10 News integrates elements into its programming through a dedicated extension program, 10 News+, which airs at 6:00 pm immediately following the 5:00 pm local news bulletins across . This structure enables a direct progression from coverage in the bulletins to deeper exploration of key stories, incorporating , extended interviews, and analytical segments. Launched on June 30, 2025, 10 News+ was designed to redefine evening news by emphasizing long-form reporting and comprehensive context on national and international developments, filling the slot previously occupied by the panel-style show The Project. The program features anchors such as Denham Hitchcock and Amelia Brace from Sunday to Thursday, with Ursula Heger and on Fridays, who deliver trusted analysis and investigative pieces aimed at verifying facts amid widespread . Content includes in-depth reports on political, social, and global issues, often drawing on exclusive interviews and data-driven insights to provide causal explanations beyond surface-level events. For instance, episodes have covered topics like interviews and policy critiques with a focus on empirical outcomes rather than opinion-driven commentary. This integration extends across platforms, with 10 News+ available ad-free on as of July 10, 2025, and synchronized with broadcast, streaming on 10 Play, and for broader accessibility of material. Within the core 10 News First bulletins, elements appear via reporter packages that occasionally delve into ongoing investigations or background context, though the primary depth occurs in the follow-up program to maintain bulletin efficiency at . This approach prioritizes factual rigor, with production emphasizing verifiable sources over , as evidenced by its Walkley Award-winning contributors.

National Bulletins

Weekday Evening Bulletins

The weekday evening bulletins of 10 News consist primarily of the 6:00 pm AEST broadcast known as 10 News+, which airs from to following the local 5:00 pm editions. This one-hour program, launched on 30 June 2025, focuses on and news with extended analysis and segments, differentiating it from the preceding local bulletins by emphasizing deeper reporting on major stories. Anchored from Network 10's studios, the bulletin is primarily presented by investigative journalist Denham Hitchcock and Walkley Award-winning journalist Amelia Brace from Sunday through , with a supporting team of reporters including Ashleigh Raper, Bill Hogan, and Brianna Parkins. Friday editions follow a similar format, though specific anchoring details may vary to align with the program's six-day weekly structure. Content typically includes breaking news updates, in-depth interviews, and investigative pieces, building on the day's events with context provided by correspondents across and abroad. The program integrates elements like political commentary and feature reports, aiming to deliver comprehensive coverage without the brevity constraints of shorter updates. Weather and sports segments are incorporated, often with national perspectives, though extended national focus distinguishes it from state-specific inserts in earlier slots.

Lunchtime and Afternoon Editions

The Lunchtime edition of 10 News airs as a one-hour national bulletin on weekdays at 1:00 pm AEST. It was rescheduled from its previous midday slot effective August 19, 2024, and rebranded as 10 News First: Lunchtime. Presented by from Network 10's studios, the program delivers updates on local, national, and international developments, supplemented by sports reports and weather forecasts tailored to major cities. The Afternoon edition complements the lunchtime broadcast as a shorter weekday national bulletin, also anchored by . It maintains a focus on timely reporting of breaking news across and globally, incorporating and segments often sourced from state capitals. These editions serve as midday supplements to the flagship 5:00 pm bulletin, emphasizing concise delivery for daytime audiences amid competing daytime programming like soaps and talk shows. Both bulletins integrate feeds from Network 10's state-based teams to balance national scope with regional relevance, though they prioritize Sydney-headquartered production.

Late and Weekend Bulletins

The 10 Late News bulletin, a national late-evening program on Network 10, was revived on April 29, 2024, airing at 10:00 p.m. AEST as a streamed offering on 10 Play and the 10 News YouTube channel, with select broadcast slots. Presented by senior journalist Ursula Heger, it delivers a concise summary of the day's key developments, focusing on breaking stories, updates from evening events, and overnight wires where applicable, typically running 20-30 minutes. Special editions have included extended coverage of major announcements, such as the Australian federal budget on March 25, 2025, incorporating expert analysis and on-location reports. Weekend bulletins under 10 News maintain a national format anchored from , presented by since December 2018, when she replaced as the weekend host. These air as evening editions, typically aligning with the 5:00 p.m. slot similar to weekdays, though extended to 90 minutes on Saturdays in some periods for deeper sports and local integration. Bath, joined by correspondents nationwide, emphasizes breaking news, comprehensive sports recaps—particularly and NRL—and weather forecasts, with a structure prioritizing timely updates over extended analysis to suit non-workday audiences. Her role persisted into 2025 despite her concurrent commitments, confirmed in November 2024 amid speculation. Both late and weekend editions differ from prime-time bulletins by reducing local state-specific segments in favor of aggregated feeds, relying more on footage and studio-led rundowns to cover off-peak developments efficiently. Viewer access emphasizes digital streaming, reflecting Network 10's shift toward delivery post-Paramount integration.

News Updates and Short-Form Content

10 News disseminates short-form content primarily through digital platforms, including brief video clips and updates shared on and . These snippets, often under one minute, excerpt key moments from bulletins, such as breaking developments in international incidents or domestic events, to provide rapid access for online audiences. The official 10 News YouTube channel features a dedicated series of "Breaking News | 10 News" videos, alongside Shorts format content highlighting specific stories like geopolitical tensions or natural disasters, enabling real-time dissemination without full bulletin viewing. This approach aligns with broader trends in short-form video consumption, where platforms prioritize concise, vertical-format clips for mobile users. In addition to video, 10 News produces audio short-form via podcasts such as "10 News First Person," which delivers focused narratives from the reporting team on select topics, typically episodes under 30 minutes hosted on platforms like . These formats supplement linear TV bulletins by extending reach to non-broadcast audiences, with content updated daily or as events unfold, as seen in posts from October 2025 covering storms and disputes.

Local and State Bulletins

Sydney Edition

The Sydney edition of 10 News airs as Network 10's weekday 5:00 pm local bulletin on TEN-10, delivering a 30-minute program focused on New South Wales-specific stories, including Sydney traffic, state politics, and regional events, before transitioning to headlines. This format emphasizes live reporting from Sydney's Pyrmont studios, with segments on local crime, weather impacts, and community issues tailored to the metropolitan area and surrounding regions. Launched on 5 1965 alongside TEN-10 's opening, the bulletin initially provided basic , , and coverage to compete with established rivals like TCN-9 and ATN-7. Over decades, it evolved to incorporate more investigative , such as coverage of 's urban development and harbor-related incidents, while maintaining a distinct NSW optic amid Network 10's national consolidation. In , under the 10 News First rebrand, the Sydney open was shortened but retained priority for state-based leads, with pre-recorded elements minimized for live authenticity. Key historical presenters included Tim Webster, who co-anchored the 6:00 pm slot from 1981, and later alongside Bill Woods in the evening bulletin. As of October 2025, the team features Ursula Heger for on-air segments, Lachlan as a senior and occasional (prior to his announced departure after 15 years), and reporters like Ali Donaldson and Sarah Navin handling local beats such as courts and suburbs. Sport and weather are integrated with Sydney-centric updates, often drawing from real-time data on events like conditions or disruptions. The bulletin differentiates from national feeds by allocating approximately 15-20 minutes to NSW exclusives, such as state budget analyses or bushfire alerts, sourced from local stringers and helicopters for aerial views of landmarks. Weekend editions mirror this structure but with reduced length, airing at 5:00 pm Sundays. Following the 2025 cancellation of The Project, the 5:00 pm slot remains dedicated to this local edition, feeding into the 6:00 pm national 10 News+ for extended analysis.

Melbourne Edition

The 10 News Melbourne edition serves as Network 10's primary local news bulletin for viewers in and surrounding Victorian regions, delivering a mix of state-specific stories, national updates, and global events. Airing weekdays at 5:00 pm AEST for approximately one hour, it emphasizes timely reporting on local , crime, traffic incidents, and community matters alongside broader Australian and international developments, , and forecasts. Historically, the bulletin traces its origins to Network 10's Melbourne operations in the 1970s, evolving into a flagship evening program that has adapted to shifts in viewership and technology over decades. Notable past anchors include , who helmed the evening edition for 16 years until 2010, often paired with co-presenters like . The program underwent a significant on 30 June 2025, transitioning from its prior name, 10 News First Melbourne, to align with Network 10's unified branding strategy across bulletins and channels, which simplified nomenclature while maintaining core content focus. Currently, anchors the weekday evening bulletin, drawing on her extensive experience in news to guide coverage of Victorian issues such as policies, urban infrastructure challenges, and regional events. The production incorporates live crosses to reporters across 's suburbs and Victoria's rural areas, ensuring localized relevance; for instance, segments frequently address disruptions in the city's or weather impacts on agriculture in . In August 2025, the studio received an upgrade to modernize facilities, followed by the September 2025 launch of Studio 1A, a high-tech virtual production space featuring large chromakey walls and LED panels for enhanced graphics and immersive storytelling. Weekend editions of the Melbourne bulletin maintain a similar format but with adjusted timing and reduced length, typically presented by rotating anchors to cover breaking news like public holidays or major events such as the or state elections. Viewer metrics indicate steady performance in the competitive 5:00 pm slot against rivals like and 7News Melbourne, with emphasis on concise, fact-driven segments to differentiate from extended analysis elsewhere. Local integrations, such as partnerships with Victorian emergency services for real-time updates, underscore its role in community alerting during events like bushfires or floods.

Brisbane and Queensland Edition

The 10 News Queensland bulletin serves as the primary local evening news service for viewers across , originating from Network 10's TVQ studios at Mount Coot-tha in . Aired weekdays at 5:00 pm AEST, it delivers a mix of state-focused reporting on politics, crime, weather events, and community issues, integrated with national and international segments from the Sydney-based 10 News First production. The program typically runs for 30 minutes, emphasizing real-time updates on Queensland-specific developments such as natural disasters, state government policies, and regional economic matters. Sharyn Ghidella has anchored the bulletin since early September 2024, marking the return of fully local presentation from after a multi-year period where Queensland editions were produced and hosted from Network 10's headquarters to consolidate resources amid cost-cutting measures. This shift reversed earlier centralization efforts, allowing for more tailored coverage of local stories like flood responses and tourism impacts. Supporting Ghidella are key team members including reporters Mathew Karstunen, Georgina Hill, Brendan Savage, Pippa Sheehan, and Tim Collits, who contribute on-the-ground investigations and live crosses from across the state. Sports segments feature dedicated updates on Queensland teams in leagues such as the NRL and , often led by in-house specialists. In June 2025, the bulletin transitioned to the unified 10 News branding as part of Network 10's broader overhaul of its news operations, replacing the 10 News First title used since October 2018 and aiming to streamline identity across bulletins while maintaining distinct local opt-outs. Weather forecasts, critical for 's variable climate, are presented with detailed integrations and warnings for events like cyclones or heatwaves. The program's format prioritizes brevity and visual storytelling, with frequent use of helicopter footage and correspondent embeds in remote areas such as and the Gold Coast. Audience metrics have shown variability, with the local reinstatement correlating to improved retention among viewers compared to networked alternatives.

Adelaide Edition

The Edition of 10 News serves as Network 10's dedicated local bulletin for South Australian audiences, emphasizing state-specific reporting on politics, crime, health, and community events alongside national headlines, sports, and weather updates tailored to the region. Broadcast from studios in , it prioritizes coverage of issues affecting the metropolitan area and rural , such as local government decisions, environmental concerns, and economic developments in sectors like and . The program maintains a format of fast-paced segments, live crosses to reporters, and viewer-relevant forecasts, distinguishing it from centralized national content by incorporating on-the-ground footage from South Australian sources. Introduced as part of Network 10's broader news service originating in the 1960s with the launch of SAS-10 in on 19 1959, the bulletin evolved through various network iterations, including expansions in the to one-hour formats in some markets. A significant disruption occurred in August 2020 amid a major restructure by parent company ViacomCBS (now ), which centralized production and led to redundancies for presenters, journalists, and crew, temporarily reducing local weekday output in favor of aggregated feeds from . This move was criticized by staff and viewers for diminishing regional relevance, with the final fully local weekday bulletin airing on 11 September 2020 before partial centralization. Local production was reinstated for weekdays starting early 2023, following announcements in November 2022, to restore dedicated South Australian content amid competitive pressures from rivals Nine and Seven. The revived bulletin initially featured some presentation from studios for cost efficiency, but shifted toward fuller Adelaide-based operations. This relaunch aligned with Network 10's strategy to bolster regional engagement post-redundancies, incorporating veteran local talent to rebuild audience trust. By June 2025, the program rebranded under the unified 10 News banner, transitioning from 10 News First while retaining its 5:00 pm ACDT slot as a 30-minute lead-in to the national 10 News+ at 6:00 pm, with weekend editions following a similar structure but shorter duration. The weekday edition is anchored by Kate Freebairn, who joined in 2007 as an environmental reporter and served as from 2013 before ascending to the main desk in 2023; sports is covered by Max Burford, a long-time contributor; and weather by Tiffany Warne. This team was introduced on 6 2023 for the "new look" bulletin, focusing on credible, on-location reporting to counter perceptions of detachment during prior centralization phases. Recent network adjustments, including June 2025 production redeployments offering staff relocation to or redundancy, have not halted the bulletin's local focus, though they underscore ongoing cost pressures at . Viewer metrics indicate steady performance in the 5:00 pm slot, competing directly with and for regional viewership.

Perth Edition

The Perth Edition of 10 News airs as a weekday evening bulletin at 5:00 pm AWST, delivering an hour-long program focused on Western Australian news, alongside national and international segments. Broadcast live from Network 10's Subiaco studios, it emphasizes local stories such as metropolitan issues, regional developments, and state politics, with dedicated weather, sport, and traffic updates. In December 2023, announced the continuation of locally produced and presented bulletins, distinguishing it from centralized formats adopted in other markets like , where production shifted to . This decision preserved on-the-ground reporting capacity, including a team of journalists covering Western Australia-specific events, such as mining sector updates, environmental concerns in the , and Port operations. The bulletin integrates cross-promotions with 10's sports coverage, featuring regular contributions from reporters on and Fremantle Dockers matches. Key presenters have included , who anchors segments with a focus on investigative local reporting, and Tim Gossage, handling primary newsreading duties. Supporting roles feature sports presenters like and weather specialists, with the team drawing on Network 10's bureau for real-time field coverage. Weekend editions, while not part of the core weekday Perth Edition, extend similar local emphasis, presented by figures such as Lachy Reid and Rebecca Perrie, incorporating extended sports analysis from WA codes. The format underwent rebranding in June 2025, aligning with Network 10's shift from 10 News First to 10 News, introducing updated graphics and streamlined storytelling while retaining the 5:00 pm slot to compete with rivals like Perth and Perth. Viewer access expanded via 10 Play streaming, enabling on-demand replays of full bulletins, which averaged coverage of events like the 2025 state budget announcements and bushfire responses in the southwest.

Current Affairs and Extended Programming

10 News+ Launch and Format

10 News+ premiered on 30 June 2025 at 6:00 pm AEST, following Network 10's announcement on 11 June 2025 of a new premium news and program to occupy the early evening slot previously held by an edition of The Project. The program airs Sunday through Friday immediately after the network's 5:00 pm local bulletins, providing coverage from Network 10's studios. The format emphasizes extended analysis, investigative reporting, and in-depth context on major stories, distinguishing it from standard bulletins by allocating time for comprehensive breakdowns and lesser-known angles. Hosted primarily by Denham Hitchcock and Amelia Brace from to , with Ursula Heger contributing on select days, the one-hour broadcast integrates visual elements like on-location footage and expert commentary to prioritize factual depth over brevity. Complementing its linear TV airing on Channel 10, 10 News+ streams live and on-demand via 10 Play, with audio versions launched as a on starting 30 June 2025, marking a first for commercial TV news in . This multi-platform approach aims to extend reach, though initial ratings post-launch indicated challenges in audience retention compared to predecessors.

Special Reports and Investigative Segments

10 News incorporates special reports and investigative segments to deliver extended scrutiny of complex issues, often extending beyond routine bulletins into deeper probes supported by primary and interviews. These segments prioritize empirical details, such as timelines, financial figures, and official records, to illuminate causal factors in events like corporate or governmental oversight failures. Unlike standard news cycles driven by releases, investigative efforts within 10 News aim to uncover discrepancies through direct sourcing, though coverage remains constrained by limits compared to dedicated outlets. A key vehicle for such content is the integration with 10 News+, launched in June 2025, which allocates airtime for long-form investigations featuring on-the-ground reporting and . For example, on July 27, 2025, 10 News+ exclusively disclosed the identity of a victim in an unprecedented legal action against betting operator , highlighting alleged irregularities in claim processing backed by court documents and affected party testimony. This segment exemplified the program's focus on in high-stakes industries, drawing on verifiable legal filings rather than unverified allegations. Additional investigative segments have addressed threats, including an August 1, 2025, report on foreign targeting Australian entities, incorporating assessments and expert analysis to outline vulnerabilities in government and business sectors without relying on speculative narratives. Coverage of the National Anti-Corruption Commission's Robodebt , aired August 10, 2025, provided granular updates on procedural lapses, citing commission statements and historical data to critique systemic errors in recovery mechanisms. These efforts underscore 10 News' shift toward substantive , though skeptics note potential influences from Paramount's editorial priorities, which may favor viewer-engaging scandals over exhaustive policy dissections.

Syndicated and Multi-Platform Extensions

10 News extends its content through multi-platform distribution, particularly via the 10 News+ program, which airs immediately following local 5 p.m. bulletins and provides extended analysis, interviews, and segments. Launched on June 30, 2025, alongside the rebranding of 10 News First to 10 News, this format integrates seamlessly across television, streaming services, and audio-visual platforms to broaden accessibility. A key extension involves partnerships for non-traditional delivery, including a world-first agreement with announced on June 23, 2025, enabling 10 News+ to stream as an hour-long video , available ad-free for subscribers alongside audio options. This allows consumption on-demand via mobile apps and smart devices, complementing live broadcasts on Channel 10 and catch-up viewing on 10 Play. Additionally, full episodes and clips are distributed on , where maintains dedicated channels for national and local news segments, amassing millions of views for timely updates. Syndication efforts include content-sharing arrangements that amplify reach, such as the multi-year distribution deal with finalized on July 14, 2025, which ensures continued carriage of Sky News Regional—incorporating supplementary news feeds and analysis that align with 10 News' metropolitan outputs—across compatible regional affiliates and platforms. These extensions prioritize real-time dissemination, with 10 News+ episodes routinely exceeding one hour to delve into stories beyond standard bulletins, fostering integration with digital ecosystems like smart TVs via LG Channels for linear feeds starting October 7, 2025.

Former and Discontinued Bulletins

Breakfast and Morning News

Network 10 launched its first dedicated program, , on 27 February 2012, aiming to compete with established rivals Today on Nine and Sunrise on Seven by offering a mix of news, , interviews, and lifestyle segments. Hosted by Paul Henry and Kathryn Robinson, the show aired weekdays from 6:00 a.m. to 8:30 a.m. AEST and featured contributions from 's news team, including weather and traffic updates integrated into the broader format. Despite initial promotion as a fresh , Breakfast struggled with persistently low ratings, failing to attract significant viewership in key demographics. The program was abruptly axed on 12 November 2012, with production ceasing on 30 November 2012, resulting in the departure of its hosts and a return to infomercials in the time slot. This discontinuation marked Network 10's withdrawal from the competitive breakfast TV market at the time, as the network cited unsustainable audience figures amid a $200 million annual loss reported for the broader division. In June 2022, attempted a revival through 10 News First: Breakfast, a news-focused morning bulletin airing from 5:00 a.m. to 6:00 a.m. weekdays, emphasizing hard , , and sport ahead of the main 10 News First program. However, it achieved dismal viewership, recording just 44 viewers in for its second episode on 3 July 2022—the lowest ratings ever for an breakfast program. The bulletin was quickly discontinued later that year, reflecting ongoing challenges in capturing early-morning audiences dominated by incumbents, with critics noting similarities to the failed 2012 effort. Prior to these, aired shorter morning news segments under the Ten Eyewitness News banner from the 1990s through 2011, often as 15- to 30-minute updates focusing on local headlines, , but these were phased out in favor of expanded evening bulletins amid cost-cutting and format shifts. The repeated discontinuations of morning programming underscore 's historical difficulties in sustaining breakfast slots, attributed to lower ad revenue potential and viewer loyalty to rival networks' longer-established shows.

Early Evening Variants

Network 10 pioneered extended early evening news coverage in with the introduction of the format in the late , featuring hour-long bulletins co-presented by anchor teams, live field crosses known as "Live Eye," and upbeat closing sequences designed to prioritize visual immediacy over traditional studio delivery. This approach debuted in key markets including and , where it captured leading ratings for by emphasizing action-oriented reporting and on-the-ground footage. By 1992, the network expanded to localized 5:00 pm early evening bulletins branded as Ten Evening News across its five metropolitan stations, delivering focused hard news content that outperformed rivals in audience share and maintained consistent leadership in the timeslot. These variants differentiated themselves through greater emphasis on substantive reporting compared to the lighter, personality-driven formats on other commercial networks. The branding, incorporating elements of the earlier formats, continued as the primary early evening offering until its phase-out on 31 2018, supplanted by 10 News First during a broader effort that unified presentation across the network. Promotional campaigns from the , such as those for "Ten First at Five," underscored the bulletin's claim to being the earliest comprehensive commercial evening service.

Other Archived Formats

Network 10 produced several late-night news bulletins under various titles, including Ten Late News and Ten Eyewitness News Late Edition, which aired after the main evening news from the early 1990s until periodic discontinuations due to low viewership. These formats typically ran for 15-30 minutes on weeknights, focusing on updates to evening stories, international developments, and sports recaps, often originating from or studios. The bulletins were axed in September 2011 as part of a programming review amid declining ratings and competition from 24-hour news channels. A brief relaunch occurred between 2012 and 2014, but the program was discontinued again owing to sustained poor performance and network cost-cutting. Sports Tonight, a dedicated sports news segment, was frequently merged with these late bulletins from 2006 to 2011, providing analysis of , NRL, and events before separating on Fridays; the full program ended around 2011 following the late news cuts. revived Sports Tonight in a limited Sunday format in July 2018 after a seven-year absence, but the original integrated late-night sports-news hybrid ceased permanently. No dedicated midnight bulletins were maintained long-term, though occasional overnight repeats or short updates filled late slots until the late news return in targeted post-10pm audiences with expanded coverage. These archived formats reflected Network 10's attempts to capture post-primetime viewers before shifting resources to core evening and outputs.

Digital and Technological Developments

Online Streaming and 10 Play Integration

launched its free video-on-demand and catch-up service, 10 Play, on 29 September 2013, initially focusing on episodes of programs including news bulletins aired on Channel 10. Early integration allowed viewers to access full episodes of 10 News First (formerly known as Ten Eyewitness News) on-demand via the website and mobile apps, with content typically uploaded shortly after broadcast to support time-shifted viewing. Live streaming capabilities were expanded in subsequent years, enabling real-time access to Channel 10's broadcast feed, which includes 10 News First bulletins at 5:00 p.m. and 6:00 p.m. local time across metro markets like . By 2016, broadened live streaming to cover extended afternoon and evening slots, incorporating news programming to compete with rivals' platforms. The service supports devices such as and apps, Samsung smart TVs from 2018 onward, models from 2021, and integration with for seamless live and on-demand news consumption. On 30 June 2025, 10 Play underwent a rebrand to simply "10," aligning with a broader unification of Network 10's free-to-air channels, streaming, and digital assets under a single brand identity to streamline user access to content like 10 News. This refresh, coinciding with the network's 60th anniversary, emphasized cross-platform availability, with 10 News episodes and live streams accessible via the updated app offering over 10,000 hours of free content, including news segments geo-restricted to Australian IP addresses. Additional integrations, such as direct Channel 10 feeds on LG smart TVs announced in October 2025, further embedded news streaming without requiring traditional aerials. Local editions, including Perth's, remain available on-demand post-broadcast, though live streams primarily deliver the national feed with regional inserts during airing.

Mobile Apps and Social Media Presence

Network 10 provides access to 10 News content primarily through its unified "10" mobile application, available for both and devices, which integrates and on-demand video from its broadcast channels. The enables users to live stream the 10 channel, where 10 News First bulletins air at 5:00 p.m. weekdays, alongside access to archived news segments and related programming on the integrated 10 Play platform. Key features for news consumption include viewing of bulletins, personalized playlists for news clips, and notifications for breaking stories, though user reviews highlight occasional technical issues such as buffering during live streams. As of 2025, the holds a 4.2-star rating on the iOS from over 11,000 reviews and a 2.2-star rating on from nearly 12,000 reviews, reflecting mixed feedback on ad frequency and interface responsiveness. 10 News maintains an active presence to disseminate breaking news, promotional clips, and audience engagement, with content often mirroring or extending broadcast segments. On , the primary 10 News page (@10NewsAU) has amassed 372,740 likes and regular posts including video highlights from 10 News First. The Instagram account @10newsau, with 314,000 followers and over 7,780 posts as of late 2025, focuses on visual news summaries, user polls, and short-form videos from correspondents. On X (formerly ), @10NewsFirst shares real-time updates and links to full stories, complementing the platform's role in rapid news alerts. YouTube channels associated with 10 News upload extended interviews and special reports, though engagement metrics vary by platform, with and driving higher interaction for domestic audiences. These channels prioritize factual reporting aligned with broadcast standards but have faced scrutiny for amplifying Network 10's ownership perspectives in political coverage.

Technological Innovations in Delivery

Network 10 introduced advanced virtual production capabilities with the launch of Studio 1A in on September 23, 2025, featuring a large LED wall, chromakey green screen, and technology integrated with to generate immersive, computer-generated environments. This setup enables dynamic virtual sets that blend physical movements with digital overlays, allowing for enhanced visual in 10 News bulletins without relying solely on traditional physical studio builds. Network executives described the facility as redefining standards by amplifying journalistic impact through technology that supports environmental adaptations during live segments. Complementing these advancements, implemented AI-driven automatic realtime captioning via Red Bee Media's platform for its live news outputs, achieving high accuracy in generating subtitles during broadcasts to improve accessibility and reduce production costs. This system processes audio in real time, outperforming manual methods in speed and consistency for 10 News First and related programs. In , the network upgraded its primary news set in the headquarters atrium to a 36-meter expanse equipped with a 9m x 2.4m LED screen at 1.5mm pixel pitch, powered by systems for graphics and virtual inserts that integrate seamlessly into delivery pipelines. This configuration supports , , and Sports Tonight by facilitating high-resolution, interactive visuals that enhance on-air delivery without interrupting broadcast flow. For large-scale event coverage, employs Fastly's edge cloud platform to ensure low-latency, scalable , as demonstrated in high-demand transmissions where it maintained reliable delivery to audiences across devices. These technologies collectively represent 's shift toward hybrid physical-digital delivery methods, prioritizing efficiency and viewer immersion in news dissemination.

Reception and Impact

Ratings Performance and Audience Demographics

10 News First, Network 10's flagship evening news bulletin, has maintained a third-place position among commercial broadcasters in , trailing and 9News in total viewership. In 2025, average national total TV audiences for 10 News First have ranged from approximately 500,000 to 750,000 viewers on typical weekdays, significantly below the 1.5 million to 1.9 million recorded by its primary competitors. For instance, on October 23, 2025, 10 News drew 554,000 viewers, compared to 1.939 million for and 1.854 million for 9News. Despite lower overall numbers, the bulletin has shown growth in reach and streaming metrics. Weekly total TV reach reached 3.27 million viewers in the first half of 2025, up 14% from 2024, with streaming audiences increasing 37% year-on-year. reports that these figures reflect stronger engagement across platforms, including 10 Play, amid broader network efforts to bolster digital delivery. Audience demographics for 10 News skew younger than those of rival bulletins, aligning with Network 10's overall profile as Australia's youngest commercial network, where over 57% of viewers are under 55 and the average age is five years below competitors. The program performs competitively in key advertising demographics, capturing higher shares among 16- to 39-year-olds and 25- to 54-year-olds, with 39% of Network 10's audience in the latter group versus 31% for rivals. This demographic strength supports advertiser interest despite total viewership shortfalls, as evidenced by historical timeslot leadership in 25-54s.

Awards and Recognized Achievements

In March 2024, 10 News First presenter received the Lifetime Achievement Award from the Melbourne Press Club's s, recognizing her decades-long career in , including extensive reporting on major events and in . Reporter Hamish Russell of 10 News First won a in the TV/Video category in 2021 for his on-the-ground coverage of a dramatic flood rescue operation in , , highlighting the program's commitment to real-time disaster reporting. In June 2024, former journalist Nick Way was posthumously awarded the Medal of the in the King's for his service to broadcast journalism, particularly through investigative work and community-focused stories during his tenure with 10 News bulletins in . Rashell Habib, Head of Digital News and Strategy for 10 News First, was named a winner in the Walkley Foundation's 2024 Mid-Year Celebration of Journalism, specifically in recognition of emerging talent akin to the Young Journalist category, underscoring the bulletin’s growing capabilities.

Criticisms of Content and Bias Perceptions

Network 10's news programs, including 10 News First, have faced accusations of left-leaning bias, with critics pointing to story selection and framing that aligns with progressive viewpoints. A 2020 analysis in The Sydney Morning Herald described the network's content as drifting politically leftward beyond even The Guardian, attributing this shift to programming choices under then-owner CBS that prioritized urban, younger demographics over broader appeal, potentially harming commercial viability. Industry commentary in 2024 echoed this, noting that Network 10 news and associated shows like The Project are "well known for their support of left-wing politics," amid concerns over parent company Paramount's U.S. operations influencing Australian coverage. Quantitative assessments of slant provide a contrasting view, with a study by economists measuring lean through think tank citations and language in coverage assigning Channel 10 News a slant index of 0.49—comparable to the (0.49–0.50) and indicative of moderate left-of-center positioning relative to a U.S. benchmark center at approximately 0.42. Perceptions persist among conservative audiences, however, with right-leaning outlets like labeling post-2025 iterations such as 10 News+ as "" for emphasizing social issues in a manner seen as ideologically driven rather than reporting. Criticisms of content quality often center on and selective expertise in reporting, as in a parliamentary submission decrying a 10 News segment on the that juxtaposed on bleaching with an unqualified farmer's optimistic quote, interpreted as undermining evidence-based narratives without balanced sourcing. Broader complaints highlight a focus on over substance, with executives internally viewing shifts toward "hard news" formats as misaligned with audience preferences, contributing to perceptions of diluted journalistic rigor. These views are amplified by Network 10's commercial pressures, where empirical ratings data show declining viewership correlating with content perceived as niche or ideologically slanted, though causal links remain debated.

Controversies

2025 Programming Overhaul and The Project Replacement

In June 2025, , owned by , implemented a significant programming overhaul for its early evening lineup, culminating in the abrupt cancellation of The Project, a long-running panel-style program that had aired since 2009. The final episode broadcast on June 27, 2025, after nearly 16 years and more than 4,500 episodes, with the decision driven by persistent ratings declines and strategic efforts to revitalize the network's competitiveness against rivals Seven and Nine. Network executives cited the need to shift from The Project's format—often criticized for and "car crash" celebrity segments—toward more substantive news content amid broader cost-cutting measures, including redundancies. The overhaul replaced The Project with 10 News+, a one-hour "premium" news and program debuting on June 30, 2025, in the 6:00 pm timeslot across and its streaming service 10 Play. Positioned as an extension of 10 News First, the show emphasizes , , and in-depth analysis, with a rotating panel of journalists including poached talent from 7 such as former 7.30 reporter McLeod. promoted 10 News+ as a "revolutionary" departure from entertainment-driven formats, aiming to attract demographics underserved by competitors' lighter fare, though initial production involved integrating remnants of The Project's staff, such as reporter Georgia Tunny. The changes sparked immediate controversy, with viewers expressing dismay over the loss of The Project's familiar mix of news, interviews, and humor, labeling 10 News+ as "endless" hard news unlikely to sustain appeal. Ratings data confirmed early struggles, as 10 News+ debuted to audience numbers significantly below The Project's averages, plunging further in subsequent weeks to among the network's lowest for the slot and trailing rivals by wide margins. Despite the underperformance, Network 10 committed to the format into late 2025, attributing persistence to long-term audience-building strategies observed in prior programming pivots, even as internal pressures mounted from Paramount's global cost reductions. Critics and industry observers questioned the overhaul's viability, noting it exacerbated Network 10's position as the lowest-rated commercial broadcaster, with some staff facing relocation ultimatums or redundancies in regional bureaus.

Ratings Declines and Strategic Failures

In June 2025, launched 10 News+, an extended evening news program replacing the current affairs show The Project, as part of a broader programming overhaul aimed at bolstering news output. The debut episode on June 30, 2025, attracted 291,000 national viewers, ranking 20th in the overnight ratings and failing to outperform predecessors in key demographics. Viewership for 10 News+ continued to erode in subsequent weeks, with audiences dipping to 134,000 by July 11, 2025, including lows of 10,000 in and 23,000 in on certain nights. The program's first full week averages did not match The Project's prior peaks, often trailing behind competitors like and by wide margins in total viewers and key demos such as 25-54. By early August 2025, 10 News+ remained mired in the lower rankings, prompting internal discussions at about its viability despite a reported $15 million launch budget intended to position it as a initiative. These declines exacerbated Network 10's broader ratings struggles, with the network's overall share hovering at 13.8% for the week ending October 26, 2025, well behind Seven's 30.2% and Nine's 27.8%. The strategic pivot to expand news programming, including 10 News+ as a direct extension of the 6pm 10 News First bulletin, underestimated audience loyalty to The Project's panel format and overestimated appetite for additional hard news content amid fragmented viewing habits. Network 10 executives have committed to sustaining the format, citing historical recoveries from low points, though analysts note persistent underperformance in metro markets where news bulletins compete directly with more established rivals. Critics attribute part of the failure to inadequate differentiation from core bulletins and a failure to retain The Project's lighter, discussion-driven appeal, leading to viewer migration to streaming and rival linear options. OzTAM data underscores the gap, with 10 News First itself averaging below 400,000 in select 2025 episodes, contributing to Network 10's third-place network standing. This pattern aligns with longer-term challenges, including delayed adaptation to BVOD growth, though recent streaming upticks in news content have not offset linear declines.

Allegations of Political Bias and Ownership Influences

Network 10's news programming, including 10 News First, has faced allegations of exhibiting a left-wing , particularly in its coverage of favoring the Labor Party over the Liberal-National Coalition. Critics have pointed to the network's opinion and shows, such as The Project, as exemplifying this tilt, with commentary often described as "preachy" and prioritizing progressive social issues over balanced reporting. In a 2020 analysis, the network was characterized as having drifted further left politically than outlets like , a positioning seen as misaligned with its traditional entertainment-focused audience and contributing to commercial underperformance. These perceptions of have been linked to choices in political , with accusations that 10 News programs amplify left-leaning narratives on topics like and social reforms while downplaying conservative viewpoints. For instance, the 2025 launch of 10 News+ as a replacement for The Project drew immediate criticism for perceived "" content, reinforcing claims of ideological slant in the network's evolving news format. Such allegations gained traction amid broader scrutiny of , where digital and broadcast outlets have been rated as skewing left in audience preferences and story selection. Ownership influences trace back to Paramount Global's (formerly ViacomCBS) acquisition of , completed in December 2020 following an initial 2017 agreement with . As a , has integrated footage into its broadcasts since at least 2006, potentially importing U.S.-style editorial tones criticized for left-leaning bias, including selective editing in political stories. Paramount's division faced accusations of anti-conservative slant, exemplified by a 2024 controversy over edited interviews, which raised concerns about downstream effects on international affiliates like . In response to such pressures, Paramount announced in July 2025 the creation of a ombudsman role and a formal review of potential biases, alongside hiring —a commentator known for critiquing media dominance—as editor-in-chief of . These U.S.-level reforms, prompted in part by a of former President Trump's bias lawsuit against , may indirectly influence Network 10's operations amid the Skydance- merger approved earlier in 2025, though no specific changes to Australian news content have been detailed. Critics argue that corporate oversight from a U.S. with its own history of controversies exacerbates perceptions of imported bias, potentially limiting local .

Visual Identity

Logo Evolution

The logo for Network 10's news service evolved in alignment with broader network rebranding efforts, transitioning from descriptive phrasing to streamlined numerical branding. On September 16, 2013, the service revived the "" name, previously used in earlier decades, adopting the Ten logo featuring the network's "Ten" wordmark alongside "Eyewitness News" in a bold font. This design persisted until October 31, 2018, when a comprehensive network relaunch under new ownership by introduced the 10 News First logo, emphasizing immediacy with "First" appended to the numeric "10" and a modern, minimalist to match updated on-air graphics. The 10 News First logo remained in use through June 29, 2025, supporting expanded bulletins like late-night editions. On June 30, 2025, amid a unification of 10's multichannel and streaming identities—including renaming 10 Bold Drama to 10 Drama and to 10 Comedy—the news branding simplified to 10 News, retaining the core "10" element in a refreshed vector format while eliminating "First" to consolidate under a single "10" umbrella across platforms. These shifts prioritized visual consistency and adaptability to digital consumption, with each iteration incorporating the network's signature and palette.

On-Air and Changes

In October 2018, coinciding with Network 10's network-wide relaunch, the news program introduced a refreshed on-air package under the new 10 News First branding, featuring a modern -and- designed to differentiate it from competitors and convey freshness. This update included updated lower thirds, tickers, and on-screen graphics (DOGs) aligned with the simplified logo, replacing the prior elements that had been in use since 2013. The changes emphasized cleaner and dynamic animations to enhance visual flow during bulletins. A complementary studio set refresh followed in March 2019, utilizing a 36-meter-wide atrium space in Network 10's headquarters equipped with a 9m x 2.4m LED at 1.5mm pixel pitch, supporting advanced graphics rendering via technology for immersive on-air presentations such as virtual backgrounds and data visualizations. On June 30, 2025, as part of a broader unification across 10's platforms, 10 News First rebranded to 10 News, incorporating a streamlined visual identity with a circle-free integrated into on-air elements like program bugs, segment transitions, and promotional graphics to promote consistency in linear broadcasts and streaming. This refresh prioritized digital optimization, ensuring graphics scalability for electronic program guides and multi-platform delivery without major overhauls to the core package from 2018. In September 2025, launched Studio 1A in , a virtual production space powered by , enabling enhanced real-time graphics capabilities such as overlays and interactive maps for on-air segments, further evolving the presentation toolkit amid the recent branding shift.

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