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Adam B

Adam Beales (born 11 October 1999), known professionally as Adam B, is a Northern Irish YouTuber, actor, and television presenter from Derry, Northern Ireland. He rose to prominence through his self-titled YouTube channel, which primarily features prank videos, challenges, DIY crafts, life hacks, and vlogs, amassing over 4.7 million subscribers as of November 2025. Beales began his media career as a co-presenter on the children's programmes , where he served as the show's 40th presenter, and , a comedy panel show. His television work highlighted his energetic on-screen presence and appeal to young audiences, contributing to his transition from online to broadcast media. In his personal life, Beales publicly came out as in July 2022 via an emotional video and interview, stating that the decision was motivated by a desire to inspire and support LGBTQ+ youth facing similar experiences. He has credited his supportive , particularly his parents and brother —who frequently appears in his prank videos—for helping him navigate his career and identity. Beyond digital and television media, Beales has authored books related to his online experiences, including Adam Wins the Internet (2023) and Adam Destroys the Internet (2024). As of 2025, he continues to produce content from Derry, including the return of the CBBC series Bro's in Control in November, while pursuing opportunities in London and international projects, solidifying his status as one of Northern Ireland's most prominent young influencers.

Early life

Upbringing in Derry

Adam Beales was born on October 11, 1999, in Derry, , to parents Edelle and Paul Patrick Beales. He grew up in the city during a period of relative peace following the 1998 , which marked the end of decades of sectarian conflict and allowed for a stable environment in his early years. His family dynamics centered around a close-knit household, including his younger brother , born on December 10, 2008, with whom he shared a strong bond that would later influence his creative pursuits. Beales' father, who had a background in , provided analytical support to the family, fostering an environment that valued technical skills. From a young age, Beales showed an interest in media and performance, influenced by his family's encouragement of creative activities in their Derry home. At six years old, his parents gave him a rudimentary phone, on which he taught himself the basics of despite its low image quality, marking his initial foray into video creation. Local Derry surroundings, with their community-oriented vibe, further shaped his early hobbies, as he drew inspiration from everyday interactions and family interactions for simple . This foundation in hands-on media experimentation, supported by his parents and brother, ignited a passion for producing content that captured fun and relatable moments. In 2012, at the age of 12, Beales launched his YouTube channel under the username TheNewAdamB99, beginning with basic videos focused on pranks and vlogs filmed and edited in his bedroom. His early content often involved his brother Callum as a willing participant in lighthearted pranks, reflecting their playful family dynamic and Beales' growing comfort with performance. These initial efforts in Derry laid the groundwork for his eventual shift toward dedicated content creation.

Education

Adam Beales attended , a in Derry, , from 2011 to 2018. During his time there, he excelled academically, achieving 11 A* grades at level, which placed him among the top performers in the region. In his final years, Beales pursued A-level studies in , Physics, , and , maintaining high standards despite his growing involvement in online content creation. Beales served as Head Boy in his upper , a role that highlighted his interpersonal skills and commitment to the community. His emerging presence, which began during his years, played a key role in building the confidence needed to secure this position through a competitive process. He balanced these responsibilities by treating as a part-time endeavor, dedicating approximately five hours per upload while prioritizing academic success and duties. Beales completed his at age 18 in 2018 without pursuing , opting instead to focus on his burgeoning YouTube career after it gained significant traction. Although he had initially considered top universities such as , , or Harvard, the opportunities in digital content creation led him to forgo university studies.

Career

YouTube career

Adam Beales, known professionally as Adam B, launched his YouTube channel as TheNewAdamB99 on July 29, 2012, initially producing prank videos centered on his younger brother Callum, which quickly became a hallmark of his early content. Over the years, the channel rebranded to Adam B and expanded its scope to encompass a diverse range of formats, including high-energy challenges, personal vlogs, practical life hacks, and gaming sessions, reflecting Beales' growth as a self-taught content creator who began filming with a basic Nokia phone. Beales' channel achieved substantial milestones, surpassing 4 million subscribers by mid-2024 and reaching 4.74 million subscribers as of November 2025, while amassing over 1.8 billion total views across more than 1,100 videos. Key to this growth were popular prank compilations, such as the 2017 upload "IT" CREEPY BALLOON PRANK ON BIG BROTHER!, which has exceeded 21 million views and exemplifies his blend of horror-inspired humor targeting family members. Frequent collaborations with fellow Northern Irish YouTuber enhanced Beales' visibility, featuring joint challenges and prank series that fostered stronger audience connections. The COVID-19 pandemic marked a pivotal shift, prompting increased vlogging about daily life and community support efforts, including a 2020 initiative where Beales personally distributed over £1,000 to individuals facing hardship. To capitalize on his online success, Beales introduced an official merchandise line in the late , offering apparel and accessories tied to his brand through adamb.co, which has become integral to his .

Television presenting

Adam Beales transitioned from online content creation to traditional television in 2019, debuting as a co-presenter on the panel show during its seventh series, which ran from late 2019 to 2020. The program, aimed at children aged 7-12, featured teams of schoolchildren competing in quizzes, challenges, and comedic segments, with Beales contributing to the lively, humorous format alongside other hosts. In September 2020, Beales joined as its 40th presenter, marking a significant step in his broadcast career on the long-running magazine show dedicated to children's education and adventure. He co-hosted episodes with presenters including Lindsey Russell, Richie Driss, and , engaging viewers through live studio segments, viewer interactions, and outdoor expeditions until his departure in July 2022 after two years on the program. During his tenure, Beales undertook notable challenges such as mountain rescue training with the Mountain Rescue team and down mountains, while also breaking multiple world records, including a World Record attempt live on air. These endurance feats, like the Lake Rider challenge involving water-based navigation, highlighted his commitment to inspiring young audiences with physical and adventurous activities. Beales expanded his CBBC presence in 2022 by co-hosting Bro's in Control, a competitive where he and close friend faced off in messy, humorous challenges set by Beales' younger brother, Callum Beales. The series premiered in October 2022, emphasizing friendship, , and through gungy games and tasks designed for family viewing. A second series was commissioned in September 2023, with subsequent seasons (3 in 2024 and 4 in 2025) continuing the format and additional episodes airing through November 2025. As of 2025, Beales maintains active involvement in programming, including ongoing episodes of Bro's in Control and guest appearances in specials that promote crossovers with his content, such as prank segments bridging and broadcast formats.

Authorship

Beales made his foray into with the debut novel Adam Wins the Internet, published by Bloomsbury Children's Books in October 2022 and illustrated by James Lancett. The story centers on a 13-year-old protagonist navigating the highs and lows of aspiring to fame, incorporating elements of adventure, humor, and the realities of . This narrative draws direct inspiration from Beales' own experiences as a , where he began sharing videos during the , channeling his passion for storytelling honed in school English classes into a semi-autobiographical tale of ambition. The achieved immediate commercial success, debuting at #1 on the and bestseller charts in its first week and earning recognition as the #1 Children's Fiction Debut bestseller. Bloomsbury promoted the release through launch events and online campaigns, with Beales participating in book signings and appearances to engage young audiences, emphasizing themes of and in the digital age. Among young readers aged 7-11, the novel was praised for its relatable portrayal of and laugh-out-loud escapades, solidifying Beales' appeal beyond screen-based . In 2023, Beales continued the series with the sequel Adam Destroys the Internet, also published by Bloomsbury Children's Books, which extends the protagonist's chaotic online adventures amid family conflicts and technological mishaps. Maintaining the blend of humor and high-stakes digital challenges, the book further explores themes of and in the , building on the foundation of its predecessor. Promotional efforts included additional signings and video tie-ins, contributing to its positive reception as a fun, accessible follow-up for fans of the original. By 2025, Beales had established himself as a bestselling children's , with the series highlighting his transition from online video creator to published storyteller, and continuing to support his literary endeavors.

Personal life

Family

Adam Beales shares a close relationship with his younger brother, Callum Beales, who has frequently appeared alongside him in videos, including pranks and vlogs that highlight their sibling dynamic. This bond extends to collaborative projects, such as the show Bro's in Control, where Callum co-starred with Adam and another content creator, further integrating into his professional endeavors. Beales' parents, Edelle and Paul, have provided strong support for his career from its early stages in Derry, Northern Ireland, including assistance with his YouTube channel and later transitions into television and authorship. By 2021, both parents were employed by Beales in roles supporting his content creation and business operations. In a notable gesture of gratitude, Beales surprised his family with a new home in Derry in 2020, a project planned over a year that underscored the family's central role in his personal and professional life. Public information on Beales' extended family remains limited, with his content and collaborations emphasizing the immediate 's influence on his creative process and career trajectory. Beales is not publicly known to have a or children, maintaining a family life centered around his and parental relationships.

Coming out and advocacy

In July 2022, Adam Beales publicly came out as in a video titled "...", where he shared his personal journey of , the emotional relief of living authentically, and introduced his boyfriend while waving a . He described the experience as lifting a significant "weight" from his shoulders, allowing him to "finally breathe" and feel happier, highlighting the benefits of openness after years of internal struggle. Supported by his , who responded with unwavering encouragement and no change in their relationship, Beales emphasized the importance of surrounding oneself with positive influences during such vulnerable moments. The announcement received widespread positive reception from fans and media, with Beales noting in an October 2022 interview that it had inspired many young people to open up about their own identities. He received numerous messages from LGBTQ+ youth expressing reduced feelings of isolation and gratitude for his visibility, describing himself as a "shining light" that encouraged others to face their challenges. This feedback underscored the empowering role his story played in fostering courage among his audience, particularly those navigating similar experiences in less accepting environments. Beales and celebrated three years together in 2024. Following his , Beales has continued advocacy efforts aimed at promoting inclusivity for LGBTQ+ youth in online spaces and children's media, using his platform to encourage self-expression and support networks. In a December , he stressed the value of authentic representation to normalize diverse identities and reduce the need for future "" narratives, contributing to a broader empowering as of 2025 without any notable controversies.

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