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Ajit Andhare

Ajit Andhare (born July 11, 1973) is an Indian media executive, entrepreneur, and film producer known for his leadership in content production and distribution within the Indian entertainment industry.^[1] Currently, he serves as the Chief Operating Officer and head of the combined studio business at JioStar, the joint venture between Reliance Industries Limited, Viacom18 Media, and The Walt Disney Company, overseeing production and distribution efforts for films and digital content.^[2]^[3] Andhare began his professional career in 1995 as a management trainee at Unilever India, where he worked across various sectors including beverages, feeds, detergents, and hair care, eventually rising to Regional Activation Director for Unilever Thailand in the Asia Pacific region by 2006.^[4] In 2007, he founded Colosceum Media Pvt. Ltd., a content development and production company, where he served as CEO and produced landmark television shows such as MTV Roadies, Splitsvilla, MasterChef India, and Jai Shri Krishna for broadcasters including MTV, Star Plus, and Zee TV.^[5]^[6]^[4] In April 2013, Andhare joined Viacom18 Motion Pictures as Chief Operating Officer, a role he held for over a decade, expanding the studio's portfolio in new-age Indian cinema and contributing to the production of major Bollywood films including Padmaavat (2018), Drishyam 2 (2022), and Fighter (2024).^[7]^[8]^[9] Under his leadership at Viacom18 Studios, the company became one of India's premier full-service film studios, focusing on innovative storytelling and commercial successes.^[10] With an MBA from the Indian School of Business, Andhare has emphasized creativity and strategic decision-making throughout his career in the fast-evolving media and entertainment sector.^[11]

Early life and education

Early life

Ajit Andhare was born on July 11, 1973, in India.^[1] Andhare is married and the father of two daughters, with whom he prioritizes spending quality time, such as sharing breakfast and assisting with their morning routines.^[5] His family life reflects a balance between demanding professional commitments and personal values centered on creativity and presence, as evidenced by the near-simultaneous arrival of his younger daughter and the founding of his media venture in the mid-2000s.^[6] From his formative years, Andhare emerged as a mythology and history buff, drawing inspiration from these subjects during personal and professional challenges.^[10] A trained tabla player, he also developed a deep affinity for music, often playing unplugged Bollywood numbers from the 1960s on the piano as a music aficionado.^[10] His reading habits further underscored this interest, focusing on historical fiction to gain perspective on resilience, such as stories of emperors overcoming adversity, which helped him reflect on his own beginnings when facing difficulties.^[6] Additionally, Andhare enjoys vintage Bollywood tunes by artists like Kishore Kumar and Mohammad Rafi, using them for relaxation amid a busy schedule.^[5] These early personal interests in history, mythology, and music laid the foundation for Andhare's transition into formal education, where he pursued studies aligned with his analytical and creative inclinations.

Education

Ajit Andhare completed his Bachelor of Technology (B.Tech) in Mechanical Engineering from the National Institute of Technology (NIT), Rourkela.^[10]^[11] This undergraduate program equipped him with a strong foundation in analytical thinking and problem-solving methodologies inherent to engineering disciplines.^[6] Following his engineering degree, Andhare pursued a Master of Business Administration (MBA) with a focus on Marketing and Technology from the Indian School of Business (ISB) in Hyderabad, where he was part of the institution's founding class in 2001.^[12]^[13]^[11] The MBA program honed his business acumen, bridging his technical expertise with strategic management skills essential for the media and entertainment sector.^[10] Andhare's engineering background significantly influenced his later professional endeavors by fostering a structured, problem-solving mindset that emphasized execution and innovation in marketing and media roles.^[6] This analytical approach, developed through rigorous technical training, enabled him to apply systematic methodologies to creative content development and business strategy. His personal interests in history and music, cultivated alongside his studies, further complemented his academic pursuits by enriching his narrative and cultural perspectives.^[10]

Professional career

Early career in marketing

Ajit Andhare began his professional career at Hindustan Unilever Limited (HUL), a subsidiary of Unilever, where he spent the first 12 years building expertise in marketing and brand management across various Unilever units, including Brooke Bond Lipton. His roles encompassed sales, general management, and marketing functions, starting with foundational positions that involved operational oversight before transitioning into core marketing responsibilities.^[14]^[15] Over this period, Andhare progressed from roles such as Senior Sales Area and Customer Manager to Senior Brand Manager, and ultimately to Regional Brand Activation Director for the Asia Pacific region, focusing on categories like hair care, detergents, and animal feeds. In these positions, he led marketing plans, product launches, and regional activation initiatives, such as campaigns that integrated consumer engagement with innovative advertising strategies. For instance, he conceptualized award-winning campaigns that emphasized creativity in everyday marketing challenges, drawing from collaborations with advertising teams to infuse fresh ideas into brand promotions.^[16]^[5]^[15] These experiences at HUL honed Andhare's skills in consumer insights and branding, enabling him to derive creative solutions from data-driven market analysis and regional consumer behaviors, which proved foundational for his subsequent ventures. His engineering background and MBA from the Indian School of Business facilitated this entry into marketing, bridging technical acumen with strategic business thinking.^[5]^[15]

Founding Colosceum Media

In 2007, Ajit Andhare transitioned from a corporate marketing career to entrepreneurship by founding Colosceum Media Pvt. Ltd., a content development and production company specializing in television programming.^[6] As the founder and CEO, Andhare emphasized an idea-driven approach, drawing on his prior experience in creative advertising to conceptualize and produce content across diverse genres, including reality and fiction shows.^[6] This venture was backed by venture capital from Network18's arm, Capital18, which invested less than ₹10 crore in 2008 for a majority stake, providing the financial foundation for operations.^[8]^[17] Andhare's inspirations stemmed from his marketing background, where brainstorming sessions and exposure to Western production models like Endemol fostered a passion for collaborative ideation in media.^[6] He named the company after the Colosseum to symbolize a grand arena for entertainment innovation, reflecting his personal drive to create engaging narratives.^[6] Early challenges included competing against established players in a TRP-driven market, navigating shifting audience preferences, and securing initial recognition for projects, often undervalued by major channels.^[6] Despite these hurdles, Andhare's hands-on involvement in brainstorming and production helped establish Colosceum as a notable entrant in India's media landscape.^[5] By leveraging business acumen from his decade-plus in marketing at firms like Hindustan Unilever, Andhare grew Colosceum into a Rs 52-crore enterprise within a few years, marking a successful pivot to independent media production.^[5] The company's focus on innovative, platform-agnostic content laid the groundwork for its expansion into television successes, solidifying Andhare's reputation as a creative entrepreneur.^[6]

Executive roles at Viacom18

In April 2013, Ajit Andhare was appointed as the Chief Operating Officer (COO) of Viacom18 Motion Pictures, where he took responsibility for driving the growth and profitability of the company's film business, including production and distribution activities.^[18]^[8] In this role, he reported directly to the CEO of Viacom18 Media and focused on expanding the studio's portfolio in domestic Indian cinema. By September 2018, Andhare's responsibilities expanded to COO of Viacom18 Studios, overseeing the full-service operations of the studio, which encompassed production, marketing, and distribution across multiple formats.^[19] Under his leadership, Viacom18 Studios positioned itself as a key player in new-age Indian cinema, emphasizing content-driven storytelling that blended commercial appeal with artistic innovation.^[15] Andhare provided strategic oversight for brand management of major releases, ensuring cohesive marketing strategies that enhanced audience engagement and market positioning for Viacom18's films.^[20] His tenure marked significant achievements, including the studio securing five National Film Awards for Best Film within six years—for Bhaag Milkha Bhaag (2013), Queen (2014), Mary Kom (2015), Dhh (2018), and Andhadhun (2019)—along with additional honors for films like Padmaavat in categories such as Best Choreography and Best Music Direction.^[21]^[22]

Leadership at JioStar

In November 2024, Ajit Andhare was appointed as Chief Operating Officer and to head the combined studio business at JioStar, leveraging his prior experience as Chief Operating Officer at Viacom18 Studios.^[2]^[3] JioStar emerged from the merger of Viacom18 and Star India, forming a joint venture controlled by Reliance Industries Limited (RIL), with ownership structured as 16.34% directly by RIL, 46.82% through Viacom18, and 36.84% by The Walt Disney Company.^[23]^[24] This entity, valued at approximately $8.5 billion with combined annual revenues of around Rs 26,000 crore as of the fiscal year ending March 2024, integrates television broadcasting, digital streaming platforms like JioCinema and Disney+ Hotstar, and content production arms.^[24]^[25] In his role, Andhare is tasked with integrating the film and content production operations from both Viacom18 Studios and Disney's Indian studios, while leading efforts to streamline production and distribution across JioStar's entertainment portfolio.^[2]^[3] This involves overseeing the development, greenlighting, and global syndication of content, drawing on the merged entity's resources to enhance creative output and market reach.^[2] Andhare's leadership positions JioStar to reshape the Indian media landscape by consolidating disparate content ecosystems into a unified powerhouse, fostering innovation in storytelling and distribution amid the shift toward digital consumption.^[26] The venture's scale enables greater investment in original Indian IP and international collaborations, potentially intensifying competition and driving industry-wide efficiencies.^[26]^[24]

Notable productions and achievements

Television productions

Through Colosceum Media, which Ajit Andhare founded in 2007 as a content production company, he spearheaded the creation of several influential television programs spanning reality, mythological fiction, and adapted international formats, emphasizing innovative storytelling for diverse Indian audiences.^[6] These productions, totaling over a dozen shows across non-fiction and fiction genres, showcased Colosceum's agility in partnering with major broadcasters like MTV, Colors, and Star Plus to deliver high-impact content.^[27] One of Andhare's landmark contributions was the production of MTV Roadies, a high-stakes adventure reality show that became MTV India's biggest cult property, captivating young viewers with its intense challenges and auditions format.^[6] Colosceum handled production starting from season 8, incorporating global elements like shoots in Brazil to enhance the show's adventurous appeal and youth engagement.^[5] The series' success established Colosceum's expertise in non-fiction programming, blending entertainment with aspirational themes that resonated widely among India's urban youth demographic.^[28] Building on this momentum, Andhare produced MTV Splitsvilla, a romance and dating reality franchise that introduced a unique elimination-based format inspired by interpersonal dynamics, quickly evolving into MTV's second major cult hit by its fourth season in 2010.^[6] Filmed in exotic locations such as Dubai, the show emphasized emotional narratives and couple competitions, significantly influencing youth-oriented entertainment by promoting themes of relationships and choice in a culturally adaptive manner.^[5] Its sustained popularity underscored Colosceum's creative prowess in crafting relatable, drama-driven content that drove viewer loyalty and franchise longevity.^[27] In the realm of fiction, Jai Shri Krishna, a mythological series aired on Colors TV, marked Andhare's successful foray into scripted content, depicting the life of Lord Krishna with a focus on devotional storytelling and family values.^[6] Produced shortly after Splitsvilla, the show achieved substantial viewership as a slot leader, demonstrating Colosceum's versatility in transitioning from reality to epic narratives that appealed to a broad, intergenerational audience in India.^[16] This production highlighted Andhare's strategic emphasis on culturally resonant fiction, contributing to the genre's resurgence on Indian television.^[28] Andhare also adapted the international MasterChef format for Indian audiences through MasterChef India on Star Plus, localizing cooking challenges to incorporate regional cuisines and home-style techniques while featuring host Akshay Kumar to infuse action-hero energy.^[29] As one of India's top-rated cooking reality shows, it bridged global standards with local flavors, such as pressure-cooker tasks mirroring everyday Indian kitchens, to engage aspiring home cooks and food enthusiasts nationwide.^[30] This project exemplified Colosceum's role in international format localization, fostering culinary creativity and expanding non-fiction entertainment beyond traditional boundaries.^[28]

Film productions and studio awards

Under Ajit Andhare's leadership as Chief Operating Officer and later CEO of Viacom18 Motion Pictures, the studio co-produced several critically acclaimed and commercially successful Hindi films, including Bhaag Milkha Bhaag (2013), Queen (2014), Padmaavat (2018), and Andhadhun (2018).^[21]^[22] Bhaag Milkha Bhaag, a biographical sports drama directed by Rakeysh Omprakash Mehra and starring Farhan Akhtar, grossed ₹109.18 crore nett in India, marking a super hit that celebrated the life of athlete Milkha Singh and earned widespread praise for its portrayal of perseverance.^[31] Queen, directed by Vikas Bahl and featuring Kangana Ranaut, became a surprise hit with ₹95 crore worldwide gross, lauded for its empowering narrative of a woman's solo honeymoon and self-discovery.^[32] Padmaavat, Sanjay Leela Bhansali's epic historical drama starring Deepika Padukone, Ranveer Singh, and Shahid Kapoor, achieved blockbuster status with ₹572 crore worldwide, despite controversies, for its grand visuals and performances. Andhadhun, a black comedy thriller directed by Sriram Raghavan and led by Ayushmann Khurrana, collected ₹458 crore globally, noted for its twists and suspense while becoming a critical darling. These productions underscored Viacom18's focus on diverse, high-impact storytelling under Andhare's oversight, blending commercial viability with artistic merit.^[33] Later successes included Drishyam 2 (2022), a crime thriller sequel directed by Abhishek Pathak and starring Ajay Devgn, which grossed over ₹350 crore worldwide as of 2023, praised for its suspenseful narrative and strong performances, reinforcing the franchise's popularity.^[34] Fighter (2024), an aerial action film directed by Siddharth Anand featuring Hrithik Roshan and Deepika Padukone, earned over ₹350 crore worldwide, noted for its high-octane visuals and tribute to the Indian Air Force.^[35] Viacom18 Studios, during Andhare's tenure, amassed five National Film Awards for Best Film over six years, including Bhaag Milkha Bhaag (Best Popular Film Providing Wholesome Entertainment, 2014), Queen (Best Hindi Film, 2015), Mary Kom (Best Popular Film Providing Wholesome Entertainment, 2015), Dhh (Best Children's Film, 2018), and Andhadhun (Best Hindi Film, 2019).^[21]^[36]^[22] Padmaavat secured additional honors at the 66th National Film Awards (2019), winning Best Choreography for "Ghoomar," Best Music Direction for Sanjay Leela Bhansali, and Best Male Playback Singer for Arijit Singh's "Binte Dil."^[33] The studio's films also triumphed at the 11th Mirchi Music Awards in 2019, where Padmaavat claimed Album of the Year, Song of the Year for "Ghoomar," and Male Vocalist of the Year for Arijit Singh, highlighting the soundtrack's cultural resonance.^[37]

References

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Ajit Andhare - Movies, Biography, News, Age & Photos | BookMyShow
Occupation: Producer. Born: July 11, 1973. Birthplace: India. See Profile. All Roles, Producer. All Genres, Comedy, Drama, Romantic, Action, Thriller ...
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Ajit Andhare, founder of Colosceum Media: Simply Idea Driven
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Apr 15, 2013 · Joining today, Andhare will be responsible for the growth and profitability of Viacom18 Motion Pictures and will be reporting to Viacom18 Media ...
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Ajit Andhare is known as an Producer, Executive Producer, and Creative Producer. Some of their work includes Padmaavat, Fighter, Drishyam 2, ...Missing: career | Show results with:career
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Ajit Andhare helms Viacom18 Studios, one of India's premier fullservice film studios, widely regarded for its brand of new age Indian cinema.
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Education: Indian School of Business · Location: Mumbai · 500+ connections on LinkedIn. View Ajit Andhare's profile on LinkedIn, a professional community of ...
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Ajit Andhare replaces Vikram Malhotra - afaqs!
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Ajit Andhare, founder and CEO of Colosceum Media, a content and production ... Father of two daughters, Andhare boarded the flight to India, for good ...
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Apr 12, 2013 · Capital 18 invested less than ₹ 10 crore in the company in 2008 for its stake. The remaining 10% is held by Andhare and Colosceum creative ...
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Apr 15, 2013 · Viacom18 has announced the appointment of Ajit Andhare as the Chief Operating Officer of its films business – Viacom18 Motion Pictures.
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Ajit Andhare is COO:Viacom18 Studios at Studio 18 Media Pvt Ltd. See Ajit Andhare's compensation, career history, education, & memberships.
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Queen collected ₹95.04 cr. at the worldwide box office. In India, it collected ₹61 cr. Nett (₹84.72 cr. Gross) and in overseas, it grossed ₹10.32 cr.
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