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Angela Ahrendts

Angela Ahrendts (born 1960) is an American-British businesswoman renowned for her transformative leadership in global retail and fashion, particularly as CEO of Burberry Group plc from 2006 to 2014 and as Senior Vice President of Retail at Apple Inc. from 2014 to 2019. Born and raised in New Palestine, Indiana, as the third of six children, Ahrendts grew up in a family that valued hard work. Ahrendts earned a in merchandising and marketing from in 1981 before moving to to launch her career in the fashion industry. She began at companies like and , advanced to president of International from 1998 to 2004, and served as executive vice president at Inc. from 2004 to 2006, gaining expertise in global brand expansion and retail operations. At , she spearheaded a digital-first strategy that doubled the company's revenue to over £3 billion and revitalized its luxury trench coat heritage, earning her the title of Dame Commander of the (DBE) in 2013 for services to British business. Joining Apple in 2014 as its first senior from outside the company, Ahrendts oversaw more than 500 stores worldwide, emphasizing employee culture, , and integration of online and physical , which contributed to significant growth in Apple's operations. She departed Apple in 2019 to pursue new ventures and has since focused on board roles, including lead at (appointed in June 2025), director at Inc. and , and senior operating advisor at SKKY Partners, a . Now residing in , Ahrendts is married with three children and continues to advocate for inclusive leadership and philanthropy through organizations like charity: water.

Early life and education

Childhood and family background

Angela Ahrendts was born on June 7, 1960, in , a small rural town with a population of about 500 located east of . She was the third of six children in a close-knit , with five daughters and one son, growing up in a modest home that often felt crowded due to the large household size. Her father, Richard Ahrendts, worked as a businessman, providing a model of professional drive, while her mother, Jean Ahrendts, served as a homemaker and part-time model, influencing the household with an appreciation for style and presentation. The family dynamics emphasized strong sibling bonds and parental guidance, with her mother's high standards—such as dismissing "fine" as an insufficient response—and her father's lessons in humility, like prioritizing others in group photos, shaping Ahrendts' early sense of responsibility and community-oriented values. From a young age, Ahrendts displayed a keen interest in and creativity, often sewing her own clothes and experimenting with designs on a home . By her teenage years, she had developed a habit of collecting clothing items and meticulously matching outfits, reflecting a budding entrepreneurial curiosity fostered within the lively environment of her sibling-filled home. Her early exposure to came through immersing herself in her mother's magazines and observing local stores in the tight-knit community, where personal interactions highlighted the importance of customer relationships. Despite her shy demeanor as a —described by her mother as someone who "floated along"—these activities built her confidence and laid the groundwork for a lifelong passion for and . Ahrendts' upbringing in New Palestine during the 1960s and 1970s took place in a rural community that instilled midwestern values of humility, perseverance, and communal support. This environment, combined with regular attendance at the local , would later influence her approach to business and leadership. The rural setting contrasted with her emerging creative ambitions, ultimately propelling her toward broader opportunities beyond the town's borders.

Academic background

Angela Ahrendts attended in , where she pursued a degree in and from approximately 1977 to 1981. Her academic focus centered on the business aspects of the fashion industry, including operations and consumer trends, which aligned with her early passion for design and commerce. This program provided her with foundational knowledge in merchandising strategies and market dynamics, preparing her for a career in retail leadership. During her undergraduate years, Ahrendts participated in a summer fashion course in , which offered hands-on exposure to the industry's inner workings, from design studios to production processes. This experience deepened her interest in the interplay between creative design and commercial viability, influencing her emphasis on consumer behavior and strategic branding. Family encouragement played a key role in her pursuit of , with her parents emphasizing values like excellence and that supported her academic dedication. Ahrendts graduated with a Bachelor of Arts in merchandising and marketing in 1981, marking the completion of her formal education.

Professional career

Early roles in fashion retail

After graduating from in 1981 with a degree in merchandising and marketing, Angela Ahrendts relocated to to pursue a career in the fashion industry, beginning with entry-level roles that built her foundational expertise in retail operations. Her initial position involved merchandising at Warnaco, a manufacturer known for intimate apparel, where she gained hands-on experience in product development and during the early expansion of American womenswear brands. This role honed her understanding of brand positioning in a competitive market, setting the stage for her progression into leadership positions. In 1989, Ahrendts advanced to president of International, a role she held until 1996, during which she oversaw the brand's growth in the luxury segment, focusing on and strategies to elevate its global presence in the U.S. sector. She then served as executive vice president at from 1996 to 1998, where she led efforts to scale the retailer's footprint by planning store openings in 50 new markets, emphasizing innovative to attract upscale consumers amid shifting consumer preferences toward experiential shopping. However, the initiative was ultimately halted by the company's board, illustrating the operational hurdles in adapting to volatile dynamics. Ahrendts joined in 1998 as executive vice president of corporate communications and public relations, a position she expanded to oversee broader operations until 2006, managing more than 20 across contemporary, casual, and bridge categories that accounted for about 40% of the company's revenue. In this capacity, she directed market entries and repositioning initiatives, navigating the U.S. sector's emphasis on diversified portfolios to sustain . Throughout the , her career coincided with significant challenges, including the early-decade economic that curbed spending and prompted a shift from opulent '80s styles to more restrained aesthetics like , as well as widespread corporate restructurings driven by mergers and cost-cutting measures in apparel firms. These experiences equipped her with resilience in handling downturns, such as integrating acquisitions at to streamline operations amid fluctuating consumer demand.

CEO of Burberry

Angela Ahrendts was appointed of Group plc in July 2006, succeeding Bravo, who transitioned to the role of vice chairman. Ahrendts, previously executive vice president at , joined the company as an executive director in January 2006 to prepare for the leadership role. Under Ahrendts' leadership, a key initiative involved repositioning the iconic Burberry Check pattern by strictly limiting its use across products to combat widespread counterfeiting and restore the brand's exclusivity. This strategy built on prior efforts to disassociate the pattern from low-end associations, emphasizing its role as a symbol of authentic rather than ubiquity. Complementing this, Ahrendts drove a comprehensive , launching Burberry as a pioneer in and engagement, including live-streamed runway shows and personalized online experiences to connect directly with consumers. These efforts contributed to significant financial growth during her tenure. Burberry's annual increased from approximately £740 million in fiscal year 2006 to £2 billion in fiscal year . The company's share price delivered a total shareholder return of over 340% from her appointment through , reflecting strong market confidence in the brand's revitalization. Ahrendts also implemented organizational changes to reinforce Burberry's heritage while targeting millennial consumers through innovative product lines and . She centralized design and operations to ensure consistent around the brand's 150-year legacy of craftsmanship and innovation, such as coats originally developed for use. This included redesigning stores worldwide to create immersive, heritage-inspired environments that appealed to younger, digitally savvy demographics, with features like interactive displays and integrated online-offline shopping. Ahrendts departed Burberry in mid-2014 to join Apple Inc., with chief creative officer Christopher Bailey succeeding her as CEO.

Senior Vice President at Apple

Angela Ahrendts joined Apple in May 2014 as Senior Vice President of Retail and Online Stores, reporting directly to CEO Tim Cook, in a newly created senior role that brought her extensive fashion retail experience to the company's executive team. As the first senior executive without a technical background, Ahrendts applied her digital expertise from Burberry to revitalize Apple's retail operations. Her tenure focused on transforming Apple's more than 250 stores at the time into experiential destinations, emphasizing community engagement over transactional sales. Under Ahrendts' leadership, Apple implemented innovative strategies to enhance its ecosystem, including comprehensive redesigns that prioritized open layouts, collaborative workspaces, and interactive zones to foster experiential . A key initiative was the 2017 launch of "Today at Apple," a global program offering free educational sessions on topics like , , , and art, led by Apple team members and guest creatives to inspire customer creativity and build deeper connections with the brand. She also oversaw significant global expansions, growing the network to over 500 stores across five continents by 2019, with new flagships in high-profile locations like Paris's and Dubai's . Ahrendts emphasized cultural shifts within Apple's retail workforce, prioritizing employee training through daily team huddles and development programs that achieved retention rates of nearly 90% for full-time staff, far exceeding industry averages. These efforts supported customer loyalty amid peak iPhone sales from 2015 to 2018, when the device accounted for over 60% of Apple's revenue, by integrating personalized services and digital-physical retail synergies to drive repeat engagement and high satisfaction scores. Her compensation reflected her impact, making her Apple's highest-paid executive in 2016 ($25.8 million), 2017 (approximately $24.2 million), and 2018 ($26.5 million), primarily from stock awards and performance bonuses. Ahrendts' strategies drew some for shifting focus from product demonstrations to experiential elements, which some observers argued reduced and efficiency in stores, and her substantial pay packages faced scrutiny amid debates on . Her departure in April 2019 was speculated by to involve internal tensions or performance pressures related to slowing retail growth, though Apple described it as amicable to pursue new opportunities; she was succeeded by , previously of .

Board directorships and post-executive roles

Following her departure from Apple in 2019, Angela Ahrendts has held several prominent board directorships and advisory positions, leveraging her expertise in retail transformation to guide and strategy. She joined the board of as an in August 2018, and in May 2019, she assumed the role of chair of the company's Talent, Culture and Total Rewards Committee, formerly known as the compensation committee. In June 2025, Ahrendts was appointed as Ralph Lauren's Lead , overseeing key aspects of board leadership following the annual shareholder meeting. Ahrendts serves on the board of , Inc., having joined in May 2019 as an , where she contributes to strategic oversight in the and sectors. She has been Chair of the Board of since January 2021, focusing on global child welfare initiatives and nonprofit governance. Additionally, Ahrendts holds advisory roles, including as Senior Operating Adviser at SKKY Partners, a , and as a member of the Global Leadership Council of the Oxford Saïd Business School, supporting women's leadership networks and executive development. In her post-executive activities, Ahrendts has engaged in keynote speaking and mentoring, emphasizing leadership in dynamic environments. At the Nordic Business Forum 2025 in on September 24, she delivered a on critical success factors for driving organizational change, highlighting purpose-driven strategies and employee empowerment. Through her advisory work at SKKY Partners and board roles, she mentors emerging leaders in retail innovation, drawing on her experience to foster adaptive business models. Across her board capacities, Ahrendts guides corporate strategy with a focus on , , and . At , she serves on the Nominating, , Citizenship & Committee, advocating for inclusive practices and environmental responsibility. Her perspectives often reference her Apple retail legacy, where she integrated physical and digital channels, to inform broader discussions on consumer-centric without operational involvement. In 2019, Ahrendts acquired British citizenship, enabling her to fully assume the title of Dame Commander of the (DBE), an honor originally bestowed in honorary form in for her contributions to British business during her Burberry tenure.

Recognition and contributions

Business awards

Angela Ahrendts has received numerous accolades for her leadership in retail and fashion, particularly for revitalizing as CEO from 2006 to and later enhancing Apple's retail operations as Senior Vice President from to 2019. These awards highlight her strategic innovations in digital integration, brand elevation, and global expansion. In recognition of her executive influence, Ahrendts was consistently named to ' World's Most Powerful Women list from 2012 to 2019, ranking as high as #13 in 2017 for her role at Apple, where she oversaw a retail network serving over a million daily customers. She also appeared on ' Most Powerful Women in Business and Tech sub-lists during this period, underscoring her impact on revenue growth—tripling Burberry's during her tenure—and . For her contributions to Burberry's turnaround, Ahrendts received the Outstanding Leadership Award at the 2010 World Retail Awards, honoring her vision in blending heritage with modern digital strategies that boosted the brand's global presence. That same year, she was ranked #13 on the ' Top 25 Businesswomen in and included in its Top 50 Women in World Business list in both 2010 and 2011, crediting her for driving Burberry's 18% sales increase in the first half of 2010. Post-Apple, Ahrendts has been a fixture on The Business of Fashion's BoF 500 list of fashion influencers since its inception in 2013, reflecting her ongoing influence in shaping retail innovation and leadership across industries.

Honors and titles

In 2014, Angela Ahrendts was appointed an Honorary Commander of the (DBE) in the list, recognizing her services to business, particularly through her leadership in revitalizing the luxury fashion sector. As a non- citizen, she is entitled to use the DBE but not the style "," though she is commonly referred to as Dame Angela Ahrendts in professional contexts. This honor underscored her role as an American executive who elevated brands on the stage, fostering stronger economic ties in the industry. Ahrendts received an Honorary Doctor of Humane Letters from Ball State University, her alma mater in Muncie, Indiana, in 2010, acknowledging her outstanding contributions to business and merchandising. This academic recognition highlighted her journey from a Midwestern education to international executive leadership, emphasizing her impact on retail innovation and brand globalization. In 2019, she was inducted into the Indiana Living Legends by the Indiana Historical Society, celebrating her as a distinguished Hoosier whose career exemplified excellence in business and philanthropy. These honors collectively affirm Ahrendts' stature as a bridge between American enterprise and British heritage industries, with lasting influence on global luxury retail.

Personal life and philanthropy

Family and residences

Angela Ahrendts is married to Gregg Couch, her high school sweetheart whom she met in elementary school in . The couple, who began a during her early career, married in their thirties after a 17-year . They have three children: two daughters, Sommer and Angelina, and a son, Jennings. In 2006, when Ahrendts became CEO of , the family relocated from to , where they resided in a 12,000-square-foot in the suburbs until 2014. Following her appointment at Apple that year, they moved back to the , settling in , to align with the company's headquarters. As of 2025, Ahrendts continues to reside primarily in , while maintaining strong ties to her roots through family connections and occasional visits. Ahrendts, a committed Christian raised in the United Methodist tradition, prioritizes as a guiding force in her life. She emphasizes family travel and quality time with her husband and children, viewing her roles as wife, mother, and professional as three equally demanding "jobs" that require intentional balance. has supported her career by managing their households and serving as a stay-at-home parent during key periods, such as her tenure.

Charitable initiatives

Angela Ahrendts joined the board of in 2019 and became its chair in January 2021, where she has advocated for global initiatives focused on child , , and protection in over 120 countries. Under her leadership, the organization has emphasized emergency responses to crises affecting children's access to , including programs in conflict zones and underserved regions. Ahrendts serves on the board of directors of charity: water, a dedicated to providing access to clean and safe to people in developing countries. In support of women's and , Ahrendts has promoted inclusive practices through and advisory roles, drawing on her experiences to encourage greater representation in executive positions. Her efforts align with broader aimed at empowering underrepresented groups in business. This commitment stems in part from her Midwestern upbringing, which instilled values of and opportunity. Ahrendts has contributed to educational giving by establishing a $1 million emerging-media scholarship fund at , her , in 2011 to cultivate talent among students pursuing careers in digital innovation and business. Through the Ahrendts-Couch Family Foundation, founded in 2011 with her husband, she has supported youth mentorship and educational programs targeting health, human services, and access for underrepresented communities. As of 2025, Ahrendts has continued her philanthropic engagement by speaking at nonprofit forums on inclusive , including a 2024 discussion at the Masters of Scale Summit emphasizing and diverse voices in organizational transformation, and a 2025 session at Symposium on leading with humility and heart to foster empowerment. These efforts highlight her focus on building supportive ecosystems for and youth advancement.

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    In this conversation, recorded live on stage at the Masters of Scale Summit in October of 2024, Grede shares entrepreneurial lessons with Angela Ahrendts.
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    Oct 22, 2025 · Angela will discuss how emotional intelligence can drive transformation and foster a culture of empathy and empowerment. This session will offer ...