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Autostraddle

Autostraddle is a digital publication and founded in March 2009 by Riese Bernard and Alexandra Vega, targeting , , bisexual, , and audiences with content on , , , , and personal narratives. The platform emphasizes feminist perspectives that center , , and people of color, positioning Black and Brown experiences as normative rather than peripheral to white-centric narratives. Emerging from online fandom engagement with the television series The L Word, Autostraddle evolved into a comprehensive media outlet featuring opinion pieces, interviews, and community-building initiatives such as A-Camp retreats and paid membership perks. It received the 2015 GLAAD Media Award for Outstanding Blog and the 2012 Bloggies Weblog of the Year, recognizing its influence in queer digital media. In 2023, amid financial pressures that risked operational viability, Autostraddle was acquired through an all-equity deal by For Them, a queer-owned and technology company, with assurances of preserved and expanded resources for events and digital integration. The acquisition, however, elicited reader concerns over potential shifts in the site's toward . Autostraddle has navigated controversies, including criticisms for content perceived as reinforcing racial stereotypes, as in a 2016 film review that prompted a detailed public apology and commitment to improved sensitivity protocols. Additional internal reckonings addressed inclusivity shortcomings at affiliated events, leading to policy reforms. These incidents highlight tensions between the site's progressive aims and execution in a polarized .

History

Founding and Early Years

Autostraddle was founded in March 2009 by Riese Bernard and Alexandra Vega, who were romantic partners at the time and shared an interest in queer-themed television. The platform began as an extension of Bernard's personal blog, which centered on recaps and discussions of shows like The L Word, with the goal of carving out a dedicated online space for lesbian, bisexual, and queer women amid limited representation in mainstream media. In its initial phase, Autostraddle functioned as a scrappy, independent run by a small team of friends, emphasizing , pop culture analysis, and community forums to foster expression among LGBTQIA+ individuals. The site's early content focused on filling gaps in , such as detailed coverage of niche topics and personal narratives, which helped build an insular yet engaged readership without reliance on traditional advertising or institutional backing. By 2012, Autostraddle had expanded its scope while maintaining its origins, earning the Bloggies Weblog of the Year award for its influence in independent blogging and receiving nominations for outstanding blog in prior years. These milestones reflected growing visibility, though the operation remained volunteer-driven and modestly resourced, prioritizing over commercial scale.

and Key Developments

In the years immediately following its 2009 founding, Autostraddle achieved substantial audience growth, with website traffic expanding by 350% within the first year as measured by early advertising metrics. This surge reflected the site's appeal to , bisexual, and women through pop culture analysis, personal essays, and community-oriented content, differentiating it from earlier, less dynamic media outlets. By 2015, monthly pageviews reached approximately four million, underscoring its position as a leading independent platform in the niche. A pivotal expansion occurred with the launch of A-Camp in April 2012, an immersive retreat event held in the that combined workshops, performances, and social activities tailored for women and their allies, priced at $595 per attendee with scholarships available. This initiative marked Autostraddle's shift from digital-only content to real-world , fostering repeat attendance and long-term reader loyalty through shared experiences. Subsequent iterations built on this model, evolving into a of the site's operations. Content diversification followed, including the 2013 introduction of Autostraddle Plus, a tiered subscription service ($5–$25 monthly) providing ad-free access and exclusive features, which attracted 1,300 paying members and diversified revenue beyond ads. expansion supported this scaling, growing to six full-time employees, three part-time roles, and nine contract subject editors by 2015, enabling broader coverage of television recaps, interviews, and opinion pieces. Annual revenue approached $400,000 by that year, with 78% derived from reader-supported streams like memberships, merchandise, and event fees, highlighting a community-driven model amid limited mainstream advertising in media. Technical and visual updates further aided accessibility, such as a 2016 website redesign that refreshed fonts (from Oswald and Open Sans to Vesper Libre, Merriweather, and Montserrat) and layout for enhanced readability and mobile compatibility. These developments positioned Autostraddle as a mature media entity, though reliant on niche philanthropy and events rather than scalable ad revenue typical of larger outlets.

Financial Crises and 2023 Acquisition

In early 2023, Autostraddle confronted mounting financial pressures amid a broader downturn in advertising revenue and reader donation fatigue following the . The site, which had long relied on a mix of ads, subscriptions via its A+ membership program, and periodic campaigns, reported operating deficits that strained its small staff and contractor pool. By March 2023, CEO and CFO Riese Bernard publicly emphasized the necessity of ongoing , noting that economic headwinds like the anticipated 2023 recession had reduced donor contributions despite past successes in community-driven appeals. These challenges escalated in May 2023 when Autostraddle announced the elimination of three independent contractor subject editor positions—covering TV/Film, Pop Culture, and Personal Essays—effective August 1, citing unsustainable costs. The initial disclosure lacked transparency, prompting criticism from affected editors and readers who accused leadership of abrupt handling that contradicted the site's values of inclusivity and open communication. Bernard later issued an apology, attributing the decision to financial necessity amid delayed payments to freelancers and internal disarray, but the move highlighted deeper operational vulnerabilities, including reliance on underpaid contributors and inconsistent revenue. By July 2023, independent reporting detailed a spiraling crisis, with unpaid invoices, stalled events like A-Camp conferences, and fears of imminent shutdown or forced sale, as the site's brand vitality clashed with its precarious finances. On August 22, 2023, Autostraddle announced its acquisition by For Them, a New York-based company founded in 2021 that sells products including hormone therapies and apparel. The deal was structured as an all-equity transaction, functioning more as a merger than a cash sale, with no monetary exchange; Autostraddle's team integrated into For Them's operations while retaining the site's editorial focus on queer women's content. Kylo Freeman, For Them's co-founder, assumed the role of Autostraddle's CEO, pledging expanded resources, new perks for A+ members tied to For Them's product ecosystem, and continuity of the publication's voice. However, the move drew backlash from readers and former contributors, who viewed For Them's commercial emphasis on items as a potential dilution of Autostraddle's independent, community-oriented ethos, with some labeling it a shift toward profit-driven content over cultural commentary. Despite these concerns, the acquisition averted closure, providing through For Them's backing in a landscape where non-publishing entities increasingly absorb struggling outlets.

Content and Media Output

Core Topics and Editorial Focus

Autostraddle's editorial focus centers on an explicitly intersectional that prioritizes the freedom and joy of , , and bisexual women, alongside and individuals of all genders, particularly people of color and those with disabilities. The publication positions itself as a digital community and media outlet dedicated to and culture, explicitly rejecting white gay culture as the normative default in favor of multidimensional representations of identities. This approach stems from its founding principles, which emphasize normalizing diverse expressions of and fostering among readers. Core topics include news and analysis of LGBTQ+ issues, entertainment coverage such as , and reviews with a queer lens, personal essays on , relationships, and sex, as well as , , and cultural whimsy. Content often features opinion pieces, community-driven roundtables, and resources on , adult relationships, and women's issues, with a strong emphasis on feminist perspectives. The site's output prioritizes voices from within the communities it serves, including recurring explorations of intersectional challenges like , , and regional experiences in areas such as the Midwest. While self-described as inclusive of and people, the editorial slant remains heavily oriented toward and bisexual women's narratives, reflecting its origins as a space for "girl-on-girl culture."

Notable Series and Recurring Features

Autostraddle produces several podcasts as part of its media output, with "To L and Back" serving as a flagship series launched in 2019 to recap episodes of The L Word, the influential cable television drama centered on lesbian characters and storylines. Hosted initially by Riese Bernard and later incorporating co-hosts such as Carly Usdin and guest contributors, the podcast dissects plot developments, character arcs, and cultural impacts across the original six seasons, extending to bonus episodes on the 2019 revival The L Word: Generation Q. By 2023, it had expanded to cover related queer reality formats like The Ultimatum: Queer Love, maintaining a format of humorous analysis and fan engagement that has sustained listener interest over multiple seasons. Another recurring podcast, "Wait is This a Date?", focuses on dissecting dating experiences through listener-submitted stories and expert commentary, emphasizing relational dynamics in LGBTQ+ communities. This series complements Autostraddle's emphasis on personal narratives, often blending advice with anecdotal recaps to address ambiguities in modern . In written content, "Pop Culture Fix" functions as a longstanding daily or near-daily roundup feature, aggregating queer-relevant news from entertainment, celebrity updates, and media announcements since at least 2018. Entries typically highlight developments such as casting announcements, awards nominations, and cultural milestones, like queer actors' achievements or adaptations of LGBTQ+ stories, providing concise, timely digests for readers. Autostraddle's advice column, known as "You Need Help" or "Ask Autostraddle," offers responses to reader queries on relationships, sexuality, and personal challenges, with submissions encouraged via the site's platform. Launched as a community-driven resource, it addresses topics from sexual inexperience to interpersonal conflicts, drawing on editorial expertise for practical, non-judgmental guidance. Other recurring columns include "Butch Please," a series exploring butch , roles, and masculinity through personal essays since 2012, and "Sex/Life," which profiles the intimate dynamics of couples via interviews, emphasizing in relational structures like . These features underscore Autostraddle's role in fostering discourse on underrepresented aspects of LGBTQ+ experiences.

Events and Community Initiatives

A-Camp Conferences

A-Camp, formally known as Camp Autostraddle, is an annual retreat organized by Autostraddle targeting women, lesbians, bisexuals, and broader LGBTQ+ adults, structured as a hybrid of recreation and conference-style programming to promote , self-discovery, and skill-building. Events typically span four to six days, incorporating cabins for housing, themed activities, and facilitated discussions to create an immersive environment distinct from standard conventions. The initiative originated from Autostraddle's ambition to host multiple gatherings yearly across varied sites, but evolved into primarily annual iterations focused on inspiration, education, and interpersonal connections within the demographic. The first edition, A-Camp 1.0, took place April 26–29, 2012, at a retreat site in the , , drawing 163 campers alongside 35 staff for workshops, panels, and social programming. Subsequent events grew in attendance to approximately 300–400 participants per camp, including staff, with the initial seven editions (through roughly 2016) held at Alpine Meadows in the same . Editions 8.0 (May 18–23, 2017) and at least one follow-up shifted to for logistical reasons, before A-Camp XI returned to in Ojai during 2019. Programming emphasized inclusivity for queer adults, featuring guest speakers, career mentoring sessions, and recreational outlets like cabin-based "Rainbow Wars" competitions, recess-style games, crafts, , pool parties, photography workshops, and evening performances. In August 2019, A-Camp drew public scrutiny after a Medium article by former attendee Dan Owens detailed alleged and exclusionary practices dating to 2016, including anti- incidents, microaggressions toward people of color, -misogyny, and mishandling of an abuse allegation involving a woman of color victimized by another camper. Additional 2019 participant feedback highlighted persistent systemic white supremacist elements in event structures and staff responses. Autostraddle acknowledged these failures in a formal , citing delays in addressing reports and harm to and POC individuals, while committing to reforms such as resignations (including A-Camp directors and publisher Riese), hiring POC senior editors, compensating affected past leaders, and transitioning A-Camp oversight to POC-led teams with public progress updates. A-Camp entered a hiatus announced for 2020–2022, attributed to organizational challenges, with no subsequent events held or detailed in available records through 2023.

Other Engagement Activities

Autostraddle supports a decentralized network of volunteer-led local meet-up groups in cities including , , and , where participants organize informal gatherings focused on building through activities such as brunches, board games, DIY crafts, television marathons, and trivia nights. These groups emphasize accessibility, with organizers encouraged to select dates, venues, and methods tailored to local needs, often tying events to broader occasions like celebrations or film screenings. In February 2016, Autostraddle introduced the "Straddler Nation" series to profile and promote these efforts, featuring interviews with group captains on strategies for sustaining engagement amid logistical challenges like attendance variability and venue costs. The platform provides dedicated resources, including FAQs on promotion via , safety protocols, and activity ideas, to empower readers to initiate or join groups without direct staff involvement. Autostraddle designates an annual Meet-Up Month, typically in , during which it publishes guides for hosting themed events like trivia competitions to foster interaction and competition among attendees, with tips on question selection, team formation, and prizes to maximize participation. Beyond in-person gatherings, Autostraddle has hosted targeted virtual workshops, such as a 2022 session in partnership with Rainbow Health on COVID-19's impact on sexual health, covering transmission risks, testing access, and adaptive intimacy practices, with full transcripts made publicly available for broader reach. The "Be The Change" series, launched around 2017, engages readers in grassroots activism through articles on small-group breakouts, fundamentals, and mutual support strategies, encouraging application in local contexts to address issues without formal event structures.

Business Model and Operations

Funding and Revenue Strategies

Autostraddle's revenue strategies have historically centered on a combination of reader-supported memberships, , and recurring appeals, reflecting the challenges of monetizing niche media for women and individuals amid limited mainstream advertiser interest. The A+ membership program, launched in 2014, provides ad-free access to premium content, archives, and exclusive features, with tiered options ranging from monthly subscriptions starting at $4 to annual plans up to $50, sustaining approximately 7,000 members as of 2023. Advertising and brand partnerships constitute another key pillar, though constrained by market dynamics favoring content aimed at cisgender gay men over lesbian and bisexual audiences, resulting in inconsistent revenue. The site solicits display ads and sponsored content, with dedicated roles like Director of Brand Partnerships established in 2022 to cultivate relationships for events, merchandise tie-ins, and affiliate links. Periodic drives have supplemented these streams, often framed as essential to operational continuity without an endowment or venture backing, raising significant sums like $20,000 in one week during an early in 2011. In 2022, fundraising accounted for nearly half of revenue, alongside merchandise sales and affiliates, though such campaigns were acknowledged as disruptive to editorial goals. Following the August 2023 acquisition by For Them, a queer wellness brand, Autostraddle discontinued standalone fundraising, positioning A+ memberships as the primary revenue source while integrating potential synergies like product cross-promotions, though specifics on altered ad or partnership dynamics remain limited.

Ownership and Structural Changes

Autostraddle was established in 2009 as an independent online publication by co-founders Riese Bernard and Alexandra Vega, with Bernard serving as CEO and CFO. Facing ongoing financial challenges, including the cessation of revenue from its A-Camp conferences, Autostraddle announced in May 2023 the elimination of three subject editor independent contractor positions, effective August 1, 2023, as part of cost-cutting measures. On August 23, 2023, Autostraddle was acquired by For Them, a New York-based company focused on products and , through an equity-only transaction characterized by the parties as a merger rather than a cash sale. Under the new ownership, Kylo Freeman, founder of For Them, assumed the role of Autostraddle's CEO, while the publication retained its editorial focus and website structure but adopted the branding "Autostraddle by For Them" to reflect the integrated operations.

Reception

Achievements and Positive Assessments

Autostraddle has received several industry awards for its contributions to LGBTQ+ media. In 2015, it won the for Outstanding at the 26th Annual ceremony. The site was nominated for the same category in 2013, 2014, and 2018. Earlier recognitions include the 2012 Bloggies awards for Weblog of the Year, Group/Community , and Best Entertainment , as well as the 2009 Lezzy Award for Best New and the Golden Kitty Award for Best Website from Lesbian Lounge. In 2018, Autostraddle launched its annual TV Awards, initially dubbed the "Gay Emmys," to recognize groundbreaking LGBTQ+ television content often overlooked by mainstream awards. The awards, now in their eighth edition as of 2025, feature categories such as Outstanding Drama Series and Outstanding Comedy Series, with winners determined by staff and reader votes; for instance, the 2022 edition highlighted shows like Feel Good for its writing, acting, and direction. This initiative has been credited with filling a niche in media criticism by spotlighting diverse representations in television. The publication has been positively assessed for its role in queer community building and cultural relevance. described Autostraddle in 2016 as "better suited to contemporary culture" compared to legacy outlets. It has also been noted for fostering an "incredibly amazing and engaged community," according to Doll Mag, and for successfully growing its audience, with reports of doubling readership by 2011. Milestones include celebrating its tenth anniversary in 2019 and raising over $116,000 through a 2012 campaign, one of the platform's top creative efforts that year.

Criticisms and Controversies

Autostraddle has faced internal and external criticisms regarding its content, particularly for publishing pieces perceived as reinforcing or lacking diverse perspectives. In August 2016, the site published a of the film by a non-Latina that praised a taco character voiced by , which was later criticized for endorsing harmful caricatures of Latinx people without input from affected communities. The was unpublished following feedback from , writers of color, and readers, prompting Autostraddle to issue an acknowledging oversights and committing to enhanced diversity protocols in hiring and processes. Community backlash has also targeted Autostraddle's handling of -related content, with accusations of stereotyping or prioritizing certain narratives over experiences. A 2010s series of guides, such as "A Trans Guy's Guide to Picking Up a Girl," drew criticism for portraying women through reductive tropes like interests in specific or , leading to claims of and disconnection from real experiences. Earlier, in 2011, an article was accused of justifying exclusionary aspects of culture toward men, fueling debates within forums about reinforcement of rigid identities. Media watchdogs have rated Autostraddle as left-biased with mixed factual reporting, citing story selection favoring progressive causes, in headlines (e.g., profanity-laced critiques of conservative policies), and occasional promotion of unverified claims against right-wing figures, though no major fact-check failures were noted in recent years. The A-Camp conferences, held from 2012 to 2019, generated significant controversy over alleged and exclusion. In August 2019, a Medium post by former attendee Dan Owens detailed incidents of anti-Blackness, including a 2016 racist comic routine by performer and broader systemic issues affecting Black and POC participants, prompting widespread reader outrage and membership cancellations. Autostraddle responded with a public from , admitting delays in addressing harms exacerbated unexamined whiteness; co-directors Marni Kellison and Kristin Russo stepped down, with commitments to transition to POC-led operations, compensate affected leaders, and hire a full-time senior editor of color using fundraiser proceeds. The events were not resumed, contributing to a 28-39% shortfall as A-Camp had been a key income source via ticket sales averaging $595 per attendee. Operational and financial challenges have drawn accusations of mismanagement and eroded trust. By 2022, Autostraddle reported spending $200,000 more than its $1.3 million budget, with plummeting 77% year-over-year and heavy reliance on A+ memberships ($637,000) and emergency fundraisers raising $320,000 across two drives in late 2022 and March 2023. In May 2023, the site dissolved three subject editor positions, including that of Black editor Shelli Nicole, amid a $199,000 SBA loan repayment, moves criticized for opacity under CEO Riese and undermining recent diversity gains. These issues culminated in the August 2023 acquisition by For Them, a brand founded in 2021, with new CEO Kylo Freeman (Autostraddle's first Black trans leader) promising but eliciting reader concerns over potential , data privacy, and alignment with commercial interests rather than community-driven media. shifted to an advisory role, while some writers and subscribers expressed skepticism about sustained autonomy.

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