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Back to the '50s

Back to the '50s is an annual show and organized by the Minnesota Street Rod Association (MSRA), held over three days in mid-June at the Minnesota State Fairgrounds in . It showcases approximately 10,000 to 12,000 pre-1965 street rods, customs, and restored vehicles, drawing over 100,000 attendees for displays, a massive swap meet, live 1950s-style music, vendor booths, and family-friendly activities. The event originated in 1974 as a modest gathering of about 125 to 150 cars at the Midway Shopping Center in St. Paul, evolving rapidly into one of the world's largest all-pre-1965 car shows due to the passion of MSRA members and growing in hot rodding culture. By the 1980s, it had relocated to the expansive Minnesota State Fairgrounds to accommodate surging participation, and it marked its 50th anniversary in 2024 with special commemorations highlighting five decades of automotive heritage. The 51st annual event in 2025 featured 9,824 registered vehicles. Unlike judged competitions, Back to the '50s emphasizes casual and community, prohibiting modern vehicles to preserve the nostalgic focus on 1950s-era aesthetics and engineering. Key features include a vast swap meet with over 200 commercial vendors offering parts, memorabilia, and apparel, alongside food concessions serving classic fare and non-stop entertainment on multiple stages featuring bands, performers, and dance demonstrations. The event is volunteer-run by MSRA, a nonprofit founded in 1967 to promote safe street rodding, and generates significant economic impact for the region while fostering education on automotive history through displays and interactions. Attendance has grown steadily, with registrations often exceeding 10,000 vehicles and reaching a record of over 12,000 in some years, solidifying its reputation as a premier destination for enthusiasts seeking an immersive celebration of mid-20th-century American car culture.

Overview

Premise and genre

Back to the '50s is a one-off featuring the British pop group S Club 7, in which the seven members embark on a road trip from to in but accidentally drive through a time portal, transporting them to a desert town in 1959. Stranded in the mid-20th century, the group must adapt to the era's customs and challenges while attempting to find a way back to their own time, blending time-travel adventure with the band's signature pop energy. Classified as a musical sitcom, the special incorporates comedic scenarios typical of youth-oriented series, interspersed with musical numbers where S Club 7 performs both original songs and 1950s-inspired tunes to advance the narrative and entertain the townsfolk. This genre fusion of , light , and elements distinguishes it as an engaging, feel-good production rather than a straightforward or dramatic tale. With a runtime of approximately 50 minutes, it emphasizes fun, accessible storytelling over complex plotting. Produced specifically for , the children's programming strand of , Back to the '50s targets young viewers and families, offering wholesome entertainment that aligns with 7's established presence in teen and pre-teen television formats. The special's tone, devoid of mature themes, underscores its role as introductory content for the group's multimedia appeal.

Production details

"Back to the '50s" was produced by as a standalone for the network. The production aligned with the low-budget format typical of children's programming on during the late , though specific financial figures have not been publicly disclosed. It was completed in 1999 and premiered on September 18, 1999, in the United Kingdom. The special was directed by Andrew Margetson. The screenplay was written by Paul Alexander, Simon Braithwaite, and Paul Dornan. served as executive producer; he had launched 7 earlier that year through his company . Filming took place primarily in , , including locations such as for desert scenes and Montrose Bowl for interior sequences, to represent the group's road trip from to Los Angeles in the storyline.

Background

Development and conception

"Back to the '50s" was the first one-off TV special featuring , a pop group formed in 1998 by music manager following his success with the . The project leveraged the group's rising popularity in the late 1990s, alongside their entry into the UK music charts and television. The special aired on on 23 September 1999. Planning for "Back to the '50s" occurred alongside the production of the group's debut album S Club, released in June 1999 and debuting at number one on the , and their initial TV series , which premiered on in April 1999 and depicted the group as aspiring performers in Miami.

Relation to S Club 7's TV series

"Back to the '50s" serves as a from 7's debut television series , which aired from 1999 to 2000. The special continues this fictional universe, with the band on a road trip from toward that involves to the 1950s. Produced by , it maintains narrative continuity through the same core cast—Jon Lee, , , , , , and —portrayed as semi-fictionalized versions of themselves. This links the setting of the original series to the focus of the subsequent . It was the first of four standalone specials that bridged the main seasons: followed by "Boyfriends & Birthdays" in late 1999, "Artistic Differences" in 2000, and a "Christmas Special" in 2000, connecting , , , and (2002). The specials integrated music performances from 's discography. The franchise concluded with in 2002, before the band's split in 2003.

Plot

Arrival in 1959

In 1999, the members of S Club 7—portrayed by the group themselves as fictionalized versions of their personas—set out on a from to in a , eager to pursue new opportunities in the music industry. Driving along a deserted highway, they notice their approaching all zeros, an of the unusual events to come. Suddenly, the vehicle passes through an invisible time portal, transporting the group back to and stranding them in the sleepy desert town of Townville. Disoriented by the abrupt shift, they pull into the local Big Cup Diner, where they first encounter the establishment's owner, Hank Martindale (played by David Sawyer), and his son, waiter (Chris Grillo), who is being harassed by the town's rough motorcycle gang, the Rockets, led by (Eamon Behrens). The group's modern clothing, hairstyles, and casual demeanor immediately draw suspicion from the locals, including the stern Bukovski (Paul Hayes), who views their appearance as disruptive to the era's conservative social norms. As they attempt to blend in, the S Club 7 members face initial adaptation challenges, such as navigating outdated technology like rotary phones and jukeboxes, and adhering to rigid 1950s customs around roles and , which clash with their contemporary attitudes. Bradley's flirtation with Shirelle, Ricky's and a girl affiliated with the Rockets, escalates tensions, leading to a confrontation with the gang at a nearby and drawing the sheriff's intervention, resulting in arrests for , Jo, , and . These early interactions highlight their outsider status, forcing them to rely on quick thinking and group dynamics—familiar from their adventures—to avoid further trouble while seeking a way back to their own time. The group is released the next morning and ordered to leave town by sunset.

Conflicts and resolution

Returning to the diner after their release, the members of S Club 7 find themselves entangled in a longstanding feud between the local owned by Hank Martindale and the rival known as the Rockets, led by , whose father Dicky seeks to shut down the diner through underhanded means. The group befriends Hank's son , on whom Hannah develops a crush, but tensions from the earlier incident continue to simmer. The Rockets have sabotaged the diner's ahead of the upcoming jukebox night, threatening its survival. S Club 7 steps in to perform at the event, including their song "," saving the night and boosting the diner's popularity. However, after an emotional goodbye to and , the group drives off but returns to find the diner boarded up, having unknowingly jumped one month due to the time portal's effects. explains that the ongoing harassment from the Rockets has forced to consider selling to Dicky. Discovering preparing for a big race, S Club 7 challenges him to a drag race against , wagering their car and the diner's deed, mirroring classic rivalries. A pivotal conflict arises when the group finds a future newspaper article dated , predicting 's fatal car crash during the race, motivating them to intervene and alter the . Hannah convinces , who had planned to race in their place, to withdraw from the dangerous event, while the others rally to support the diner against the gang's tactics. The stakes heighten as the feud symbolizes broader community rifts, with S Club 7 using their modern knowledge and optimism to bridge divides and expose the Rockets' bullying. The climax unfolds in the high-stakes drag race between and . Rachel's victory, aided by the group's ingenuity when Ricky's sabotaged car engine fails and crashes harmlessly into a bush, saves the diner and forces a reckoning. In the resolution, Hank and Dicky reconcile their differences, with S Club 7 convincing the despondent Rockets to stay in town and abandon their hostile activities, fostering unity; the group returns to 1999 through the wormhole, later discovering Chuck has become governor and the diner has been renamed the Famous S Club 7 Diner in their honor.

Cast and characters

S Club 7 members

In Back to the '50s, the seven members of S Club 7 portray fictionalized versions of themselves as a en route from to , whose modern attitudes and camaraderie drive the narrative's comedic and adventurous elements. Tina Barrett plays Tina, the energetic and stylish member whose quick wit often highlights the era's fashion and social contrasts; as Paul, the laid-back guitarist who provides through his bemused reactions to 1950s customs; as Jon, the enthusiastic dancer contributing to the group's synchronized efforts in resolving conflicts; as Bradley, whose flirtatious encounter with a mysterious girl inadvertently triggers the time-travel mishap that strands them in ; Jo O'Meara as Jo, the optimistic leader who rallies the others with her positive spirit during challenges; as Hannah, the clever and resourceful one aiding in clever escapes and town interactions; and as Rachel, the glamorous vocalist whose poise amplifies the humorous clashes between their contemporary flair and the conservative setting. Each member's performance emphasizes their real-life pop star identities, infusing the special with authentic charisma and that fuel lighthearted moments, such as adapting their youthful energy to befriend locals and outmaneuver obstacles in the desert town. For instance, Bradley's bold flirtation the central , while the ensemble's collective actions, like organizing community gatherings, underscore their role as unifying forces amid the era's tensions. This casting leverages the group's established on-screen personas from their formation in , allowing seamless integration of their musical backgrounds into the format without altering their core traits.

Guest stars and supporting roles

The guest stars and supporting roles in Back to the '50s provide essential conflict and local color to the time-travel narrative, portraying archetypes that challenge the protagonists. plays Bukovski, an antagonistic authority figure whose suspicion toward the out-of-place 7 group heightens tension as they navigate the era's social norms. David Sawyer portrays Hank Martindale, the sympathetic diner owner who enlists the group's help to save his establishment from and local threats. The rival Rockets gang, depicted as leather-jacketed greasers embodying 1950s juvenile delinquency, serves as a primary source of physical and social obstacles. Eamon Behrens as Ricky (the leader), Chris Humphrey as Snake, and Chris Grillo as Chuck portray key gang members, whose intimidation tactics at the diner and bowling alley force confrontations that test the protagonists' ingenuity. Other supporting roles include Renee Townes as Shirelle (Ricky's girlfriend), Scott St. James as Dicky (Ricky's dad), Palmer Scott as the fry cook, and Shyler Whitney as Rocket Girl. These characters interact briefly with the S Club 7 members during key plot points, such as a showdown that underscores themes of cultural clash. Casting for these roles emphasized actors with period-appropriate appearances, including authentic 1950s hairstyles and attire, to maintain the film's immersive retro aesthetic without relying on major stars.

Music and songs

Songs by S Club 7

"S Club Party" serves as the opening theme for Back to the '50s', introducing the group's energetic style and setting the tone for their time-travel adventure, while also being performed as a climactic number to unite the townsfolk and resolve the central conflict at the . Released as a single from their debut album S Club on 20 September 1999, the track peaked at number two on the and was designed to promote the group's television endeavors by encapsulating themes of friendship and celebration. Other key performances include "Two in a Million", "Friday Night", "Viva La Fiesta", and "", all from the same 1999 album, which are integrated into diner scenes where the group rallies the locals through song, advancing the plot by fostering community spirit and countering the antagonists' schemes. These numbers highlight 7's pop sound, blending upbeat rhythms with narrative moments that showcase their role as performers helping the 1950s characters. The special's use of these tracks effectively cross-promoted the album, contributing to its chart success at number two on the upon release on 4 October 1999.) The songs' dual role as musical interludes and story drivers exemplifies how Back to the '50s' leverages 7's music to blend with progression, such as using performances to win over skeptical residents and highlight cultural clashes between eras. All featured tracks originate from the self-titled debut, underscoring the special's purpose in boosting the album's visibility ahead of its commercial launch. To enhance the 1950s setting, Back to the '50s incorporates period-specific rock 'n' roll and tracks as background music in key scenes, such as the interactions and the race, to evoke the era's nostalgic vibe. These songs serve primarily for atmospheric scoring during transitions, chases, and informal dances, without full performances or vocals from the 7 cast. The licensing of these classic tunes was selected to maintain an authentic retro feel, contrasting with the group's contemporary pop numbers that drive the . This distinction helps underscore the time-travel theme, blending era-appropriate sounds with the modern energy of 7's brief performances.

Broadcast and release

Initial airing

"Back to the '50s" premiered on September 18, 1999, on , the children's programming strand of the network in the . This one-off television special, running approximately 55 minutes, served as the inaugural standalone production featuring the pop group S Club 7, continuing the storyline from their series "" but produced and aired separately on ITV after the first season concluded earlier that year. The special was produced in 1999, capitalizing on the group's rising fame following the success of their debut album and television appearances. Scheduled as a standalone event during S Club 7's period of peak popularity in the , the broadcast followed the momentum generated by "," which aired from April to July 1999 on . It was positioned as a time-travel adventure, aligning with CITV's focus on family-oriented content, and marked a departure from the for this particular project. The special's airing on ITV's children's block introduced the group's narrative to a broader audience within the , emphasizing their versatility beyond the "" format. While the initial broadcast was centered in the , the special saw limited international distribution shortly thereafter, primarily through syndication tied to the " 7 in " series adaptations. In the United States, it aired on March 11, 2000, as part of the programming block. This rollout reflected the group's growing global appeal but remained constrained to markets already exposed to their music and prior television content.

Home media and availability

The S Club 7 TV specials, including Back to the '50s, were not officially released on standalone or DVD, though the group's series— to which the special serves as a continuation in storyline—was issued on in the UK by Video in volumes around 2000, such as S Club 7 in Vol. 01. These compilations bundled multiple episodes from the series but did not include the specials, with no official DVD releases for any S Club 7 TV content to date; fan-led initiatives have sought to produce unofficial digital and DVD versions. As of November 2025, Back to the '50s remains unavailable on major streaming services like , Disney+, or Prime Video, attributed to ongoing rights complications with the production companies and . However, the full special can be accessed via fan uploads on platforms such as and , where high-quality rips from original broadcasts have garnered hundreds of thousands of views. Archival services like also host the content, often sourced from user contributions. Following its initial 1999 premiere, Back to the '50s saw occasional reruns on and affiliated ITV children's channels through the early 2000s, allowing younger audiences to discover the special amid 7's peak popularity.

Reception and legacy

Critical response

The MSRA Back to the '50s Weekend has received overwhelmingly positive reception from attendees, enthusiasts, and media, often described as a premier celebration of culture. It is frequently praised for its scale, nostalgic atmosphere, and community focus, with calling it "easily the largest three-day car show of its kind in the world." Reviews highlight the event's family-friendly vibe, extensive swap meet, and live 1950s music, drawing comparisons to an immersive of mid-20th-century . Criticism is minimal and typically minor, such as logistical challenges from high attendance or weather dependencies, but these do not detract from its reputation. Coverage in automotive publications like Hot Rod magazine emphasizes its growth and enduring appeal without significant negative feedback.

Viewership and cultural impact

Back to the '50s has solidified its status as a cornerstone of American automotive heritage, attracting over 100,000 attendees annually and registering more than 10,500 vehicles in recent years, including a record 11,800 cars in 2025. Held since 1975 and marking its 50th anniversary in 2024, the event generates substantial economic impact for the Saint Paul region through tourism, vendor sales, and local spending, estimated to contribute millions to the area's economy via visitor expenditures on lodging, food, and services. Culturally, it preserves and promotes 1950s hot rodding and street rod traditions, educating participants on automotive through displays and interactions while fostering a non-competitive community spirit. The volunteer-driven nature, supported by the nonprofit MSRA, underscores its legacy in safe rodding practices and revival, influencing similar events nationwide and contributing to the broader resurgence of classic car enthusiasm in the . As of 2025, it remains a key destination for enthusiasts, with ongoing growth ensuring its place in automotive folklore.

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