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Broadhall Way

Broadhall Way, known for sponsorship purposes as the Lamex Stadium, is a football stadium in Stevenage, Hertfordshire, England. The stadium is owned by Stevenage Borough Council and leased to Stevenage F.C., which has used it as its home ground since 1980; it has a capacity of 7,300 spectators. The stadium was constructed in 1961 on the site of a former sewage works by the Development Corporation, with funding contributions from the corporation (£12,000), Town F.C. (£4,000), and (£1,000). Initially home to Town F.C. in the Delphian League, its first match occurred on August 26, 1961, against Ware. Over the decades, Broadhall Way underwent significant developments, including the addition of floodlights in 1964, the construction of the West Stand (440 seats) in 1964 (with the East Stand of 230 seats built in 1960), and further expansions such as the replacement of the West Stand in 1994 (increasing to 1,800 seats by 1996) and the building of the North Stand in 2019 following a exceeding £500,000. The stadium also hosts occasional matches for Tottenham Hotspur's under-21 team. Comprising four stands—the West Stand (seated), East Terrace (standing), North Stand (seated), and South Stand (seated for away fans)—Broadhall Way features modern facilities including catering and restrooms, and it operates as a cashless venue. The ground holds historical significance for , including their 1996 Conference National title win and a record attendance of 8,040 during a 1998 tie against Newcastle United, facilitated by a temporary stand. In recent years, the stadium has expanded its use to include music events, such as the SMR in May 2025, which drew nearly 10,000 attendees per day with temporary setups.

Overview

Location and naming

Broadhall Way is a football stadium situated in , , , at the coordinates 51°53′05″N 0°12′07″W. The venue lies adjacent to residential neighborhoods in the southern part of the town and directly borders the A602 road, which serves as a key east-west route connecting Stevenage to nearby areas like and . This positioning places the stadium within a mixed urban setting, accessible via local roads and links, including Stevenage railway station approximately one mile to the north. The stadium derives its primary name from the street on which it is located, Broadhall Way, a designation it has held since its establishment in as the home ground for local football clubs. In 2009, following a six-figure sponsorship agreement with Hertfordshire-based frozen food company Lamex Foods, the venue was officially renamed the Lamex Stadium to reflect the commercial partnership. This naming convention has persisted through the 2010s and into the 2020s, with Broadhall Way retained as the formal address and a common informal reference among fans and locals. As of November 2025, the stadium continues to operate under the name Lamex Stadium for sponsorship purposes, though the 15-year partnership with Lamex Foods concluded following October 1, 2025, due to the retirement of Lamex chairman , prompting to seek a new sponsor. The Lamex branding underscores the venue's role in supporting the club's professional operations while highlighting its evolution from a community football pitch to a sponsored facility aligned with commercial interests.

Capacity and ownership

Broadhall Way, known for sponsorship purposes as the Lamex Stadium, has a current capacity of 7,318 spectators. This includes 4,618 seats across the West, North, and South stands, with 2,700 places in the East Stand. The configuration reflects post-2019 upgrades, particularly the addition of the 1,428-seat North Stand, which increased overall capacity from a prior figure of 6,722. Earlier in the stadium's history, capacities were smaller; upon FC's arrival in 1980, the ground accommodated around 3,500, while pre-all-seater conversions under post-Taylor Report safety regulations in the late and early supported up to approximately 7,100 before subsequent adjustments for compliance. The stadium is owned and operated by , which assumed full control following a period of leasing from Stevenage Borough Council; the council had repurchased and managed the site since inheriting it in 1980 from the original Stevenage Development Corporation. Daily operations, including maintenance and event coordination, are handled directly by the club, with naming rights historically provided through corporate sponsorships like the 15-year Lamex partnership that concluded in October 2025. As a venue in , Broadhall Way complies with and league safety standards, including the Sports Grounds Safety Authority's Green Guide requirements for spectator accommodation, fire safety, and structural integrity, enabling its use for professional matches and certified events.

History

Construction and early development

Broadhall Way was constructed in 1961 by the Stevenage Development Corporation on the site of a former sewage works. The project was funded through contributions of £12,000 from the Stevenage Development Corporation, £4,000 from Stevenage Town FC, and £1,000 from the . The stadium opened on August 26, 1961, hosting its inaugural match between Town and Ware in the Delphian League. Designed initially for , it served as the home ground for Town FC, providing a dedicated venue for local amateur and semi-professional play. In its early years, Broadhall Way featured limited facilities, including a basic pitch described as muddy and stony, along with temporary stands relocated from the club's previous Road ground. The East Stand was added in 1960, and the West Stand and floodlights were installed in 1964 to enable evening fixtures; a clubhouse and changing rooms were situated at the North end, supported by simple terraced steps for spectators. The venue accommodated Town until 1968 and its successor, Athletic, until 1976, after which no senior was played there due to pitch until Borough FC took tenancy in 1980.

Expansions and renovations

Following Stevenage FC's relocation to Broadhall Way in , the stadium saw initial terrace additions to accommodate the club's growing attendances as an side, though it remained largely basic with relocated stands from the previous ground. These early modifications were modest, focusing on providing covered terracing along the east side to support amateur and semi-professional play without major structural overhauls. Major renovations began in 1994 amid broader post-Hillsborough safety reforms outlined in the , which emphasized improved crowd control and all-seater requirements for higher divisions, influencing even non-league clubs aiming for promotion. That year, a new 460-seat all-seater West Stand (main stand) was constructed along the pitch's length, alongside a small covered terrace at the North End, marking the first significant upgrades to meet emerging Football standards. Following the club's 1996 Conference National title win, the West Stand was expanded to a full 1,800-seat capacity, the original East Stand was demolished and replaced with a new terraced area, and the South End received a temporary seated structure after its cover was removed for safety compliance. A was added to the East Terrace in 1998, enhancing weather protection while preserving standing options for home supporters. In 2001, the South Stand was rebuilt as a permanent 1,390-seat all-seater enclosure primarily for away fans, driven by preparations for potential league elevation and ongoing adherence to post-1989 mandates that prioritized segregated viewing areas. This development solidified the stadium's four-stand layout and increased overall capacity toward 6,000. Further iterative improvements occurred around the 2010 promotion to League Two, including facility enhancements to satisfy EFL licensing, though no major stand expansions were undertaken at that time. The most recent significant renovation came in 2019 with the demolition of the aging North Stand terrace in 2018 and its replacement by a modern 1,428-seat all-seater structure, completed amid the COVID-19 pandemic with temporary capacity reductions to comply with health protocols limiting crowds to under 1,000 initially. Funded by a £500,000 grant from the Football Foundation, supplemented by over £100,000 from a fan crowdfunding campaign, the project cost approximately £1 million and included wheelchair access and multi-purpose spaces to boost revenue streams. By 2023, elements of licensed safe standing were integrated into terraced areas like the East Stand, aligning with EFL permissions for controlled standing in lower tiers while maintaining overall safety compliance. These upgrades, totaling over £5 million in cumulative investment since 2000 across stands and infrastructure, have been motivated by successive promotions, regulatory demands, and efforts to modernize for professional football.

Stadium layout and facilities

Stands and seating

Broadhall Way, known as the for sponsorship purposes, features four distinct stands offering a combination of seated and standing spectator areas, with a total capacity of approximately 7,300. The West Stand serves as the main all-seater stand, accommodating 1,800 spectators and including executive hospitality boxes, press facilities, , and the players' tunnel. It provides excellent sightlines to the pitch, particularly from seats near the halfway line, and houses a dedicated family section toward the north end. Adjacent to it, the East Terrace is a covered standing area with a capacity of 2,700, primarily used by home supporters and known for generating a vibrant atmosphere during matches. At one end of the ground, the North Stand is a single-tier all-seater structure with 1,428 seats, completed and opened in December 2019 to replace a previous ; it includes a hospitality lounge and lifts for improved accessibility. The opposite end features the South Stand, an all-seater area built in 2001 with a capacity of 1,390, allocated to visiting away fans and offering steep, elevated positioning for clear, unobstructed views of the action. The stadium's seating arrangement reflects its status in , blending traditional terracing in the East Terrace for with seated options across the other stands, rather than full all-seater compliance required in higher divisions. is supported by 14 wheelchair user spaces in the North Stand for home supporters, 4 in the South Stand for away fans, 32 accessible toilets, 290 easy-access seats, a , , and hearing loops throughout the venue. In February 2025, Stevenage F.C. introduced the Hidden Disability Scheme, offering lanyards or badges to fans with hidden disabilities for easier identification and support from staff and stewards during matches. Spectator sightlines are optimized by the raised design of the stands, ensuring minimal obstructions, while floodlights—first installed in and featuring a traditional corner-mounted setup—illuminate evening fixtures, though they have been noted as somewhat dated in appearance.

Pitch and additional amenities

The playing at Broadhall Way, known as the Lamex Stadium, measures 110 yards in length by 70 yards in width, conforming to standard dimensions for (EFL) venues. This size supports the requirements for professional matches while allowing for consistent gameplay. In 2024, the club completed a full refurbishment of the pitch, transitioning to a surface supplied by SISGrass, where synthetic fibres are stitched into the natural grass to enhance durability, drainage, and playability. The system, comprising primarily natural grass reinforced with plastic threads, reduces wear from intensive use and minimizes match postponements due to weather. Supporting match operations, the stadium features player changing rooms located within the West Stand, providing essential facilities for teams and officials. Adjacent press areas accommodate media personnel, enabling coverage from dedicated positions overlooking the pitch. The club shop, situated externally on the West Stand, offers merchandise and ticketing services to supporters. options include such as the 76 Lounge and , which provide premium viewing and dining experiences for guests during events. Conference facilities are available in the Broadhall Suite, capable of hosting up to 150 delegates for meetings and functions, with features like natural daylight and air-conditioning. These amenities collectively ensure the stadium's operational efficiency beyond matchdays, supporting both activities and community engagements. The pitch's recent hybrid upgrade also improves overall maintenance by promoting faster recovery after games.

Usage

Primary use by Stevenage FC

Broadhall Way has served as the home ground for since 1980, when the club relocated from the King George V playing fields at Shephalbury Park following the resolution of disputes over access to the venue previously used by predecessor clubs. This move coincided with Stevenage Borough's transition to senior status, allowing the team to establish a stable base for competitive matches in the . By 1984, the stadium had seen initial improvements that solidified the club's position as primary tenants, supporting their ascent through the non-league pyramid. The venue has been central to several pivotal achievements in Stevenage FC's history, particularly during their non-league and early Football League eras. secured the in 2007, defeating Harriers 3–2 in the final at the newly rebuilt , a triumph built on strong home performances at Broadhall Way throughout the competition. They repeated this success in 2009, overcoming York City 2–0 in the final after a dominant run that included key victories on their home pitch. The 2009–10 season marked a landmark promotion to the Football League, as clinched the Premier title with an unbeaten run of 23 league games, many of which were played at Broadhall Way to the acclaim of growing crowds. These milestones underscored the stadium's role in fostering the club's competitive edge and community support. Fan culture at Broadhall Way reflects a dedicated following that has evolved alongside the club's progress. In the 2023–24 season, Stevenage recorded an average home attendance of 4,836, demonstrating sustained interest despite the challenges of third-tier competition. The Supporters' Association, an independent group representing fans, plays a key role in enhancing matchday experiences and strengthening ties between the club and its community. Stadium expansions, such as those in the early , have been driven by the need to meet rising demand from these supporters during periods of on-pitch success.

Other events and tenants

Broadhall Way, known as the Lamex Stadium, has hosted a variety of non-football events, leveraging its conference facilities to diversify usage beyond FC's matches. The Broadhall Suite serves as a primary venue for corporate events, private parties, and weddings, accommodating up to 120 diners or 150 party guests with equipped meeting rooms featuring flip charts, projectors, , and options. In May 2025, the stadium hosted its first major , SMR '25, a three-day event organized by KB Concerts that transformed the venue into a 9,500-capacity live music site. The festival featured headline performances by artists including on May 23, Ella Henderson on May 24, and on May 25, supported by acts such as , , and , drawing crowds from and surrounding areas. To facilitate the concerts, the pitch was covered with protective turf matting to prevent damage, allowing the stage to be positioned in front of the South Stand while maintaining the grass surface for subsequent fixtures. The stadium has also accommodated other sports tenants and fixtures. The stadium also serves as a home venue for 's under-21 team in the 2, hosting several matches during the 2025–26 season. Women have utilized Broadhall Way for select home matches, including an Eastern Region Women's Football League Premier Division game against Women on March 23, 2025. Additionally, the venue has hosted youth international , notably a 1–1 friendly draw between England U19 and Netherlands U19 on March 1, 2001, attended by 1,616 spectators, marking one of the stadium's early international appearances.

Records and notable events

Attendance records

The record attendance at Broadhall Way was 8,040, achieved during a 1–1 draw against Newcastle United in the fourth round on 25 January 1998, facilitated by a temporary stand. The highest recorded attendance for a league match is 7,228, set during a victory over Luton Town on 4 October 2025. Prior to post-promotion safety adjustments in 2010, league attendances typically reached around 7,100; following promotion, capacity was reduced from 7,100 to 6,722, but subsequent expansions, including the 2019 North Stand, increased it to 7,300 by 2025. Average home league attendances have varied significantly with the club's league status. During the Conference Premier era in the 2000s, figures peaked at 2,630 in the 2009–10 season amid competitive pushes for promotion. In contrast, during earlier non-league years in the 1980s, averages dipped as low as 233, reflecting the club's lower-tier standing and smaller fanbase at the time. For the 2025–26 season, the average stands at 4,539 across the first six home matches (as of November 2025), continuing an upward trend in higher divisions. Promotions have consistently boosted attendance, with the 2010 entry into the Football League increasing averages by over 30% from 2,630 in 2009–10 to 2,900 in 2010–11, driven by greater visibility and rival fan travel.

Significant matches and incidents

One of the most memorable moments at Broadhall Way occurred on 8 January 2011, when , then in League Two, achieved a famous third-round upset by defeating side Newcastle United 3–1. Goals from Scott Golbourne, , and Peter Winn secured the victory in front of a crowd, marking Stevenage's first win over top-flight opposition and propelling them to the fourth round. The match highlighted the stadium's role in cup giant-killings, with temporary stands erected to accommodate over 8,000 spectators. Broadhall Way also hosted key legs in Stevenage's successful 2006–07 campaign, culminating in their first major trophy win. In the semi-final second leg on 17 March 2007, Stevenage beat Grays Athletic 2–1 after extra time (1–1 after 90 minutes), securing a 3–1 aggregate victory and qualification for the final at the new , where they triumphed 3–2 over Harriers. This run underscored the ground's importance in non-league knockout football during the club's Conference National era. The stadium's entry into professional football was marked by Stevenage's first-ever EFL fixture on 7 August 2010, a 2–2 draw against Macclesfield Town in League Two. Goals from Peter Vincenti and Charlie Griffin for the hosts were equalized late by Macclesfield, providing a dramatic debut in the Football League following promotion via the playoffs the previous season. Incidents at Broadhall Way have occasionally marred celebrations. During the 1998 fourth-round tie on 25 January, held Newcastle to a 1–1 draw, but the final whistle triggered a by home fans, leading to scuffles amid the euphoria. Similarly, post-match chaos followed the 2011 Newcastle victory when a fan invaded the pitch and punched defender , resulting in the assailant's arrest and a 12-week jail sentence. No major tragedies have been recorded at the stadium. In the 2025–26 season, Broadhall Way has been central to Stevenage's strong performance, with the club leading League One as of November 2025 on an unbeaten home run, highlighted by the 7,228 attendance against Luton Town.

Access and transport

Road access and parking

Broadhall Way is primarily accessed by road via the A1(M) motorway, with clear signage directing drivers from Junction 7. From this junction, take the A602 towards Stevenage, proceeding straight across the first roundabout and taking the first exit at the second roundabout onto Broadhall Way itself. For drivers approaching from London, approximately 32 miles to the south, the route follows the A1(M) northbound directly to Junction 7. Those traveling from the M25 should exit at Junction 23 and join the A1(M) northbound, continuing to Junction 7 before following the A602 as described. The stadium is situated about 2 miles from Stevenage town center, with prominent signage guiding vehicles along local roads. Parking at the is limited, with only a small number of on-site spaces available, including 4 designated accessible bays that must be pre-booked by emailing [email protected]; 14 additional spaces are also available for disabled supporters on request. The primary option for matchday visitors is the adjacent Fairlands Valley Car Park (postcode SG2 9BN), located opposite the on Broadhall Way, which provides 500 free spaces on a first-come, first-served basis. Alternative paid parking is available nearby through services like JustPark, starting from £4.50 per day, often in private driveways or additional car parks. Overspill options include town center multi-story car parks, approximately a 15-minute walk away, though these may incur fees of £5–£10 depending on duration. To manage congestion, matchday parking restrictions have been in place since around 2010, particularly at nearby retail parks such as , where free is limited to 90 minutes to discourage overspill from stadium events. has implemented broader road improvements in the area, including plans to upgrade the Broadhall Way/Hertford Road to enhance traffic flow, with an estimated cost of £19.4 million as of 2021. These measures contribute to an average approach time of about 10–15 minutes from the A1(M) Junction 7 under normal conditions.

Public transport options

The nearest railway station to Broadhall Way is , situated 1.8 miles (2.9 km) away, offering a straightforward approximately 30-minute walk along paved paths via B197 Gurney Way; the has step-free access to all platforms and a taxi rank. Direct trains from London King's Cross arrive at in approximately 25 minutes, with off-peak single fares starting at £7.50; services operate frequently on the via operators such as and Great Northern. For bus travel, Herts and operates the SB5 service from Stevenage Bus Station (Stop E, opposite the railway station), reaching stops near the stadium (such as in the Shephall/Broadwater area) every 20 minutes in about 10-15 minutes for a £2 fare. An alternative rail option is Hitchin station, located about 3 miles (4.8 km) southwest, from which local buses or a longer walk connect to the stadium. Pedestrian and cycling routes from Stevenage station feature well-lit, shared-use paths; sustainable access by bike is encouraged, though specific facilities at the stadium are limited.

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