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CGTrader

CGTrader is an online marketplace and community platform for professional 3D models and digital assets, primarily serving virtual reality (VR), augmented reality (AR), and computer graphics (CG) projects.^[1] Founded in 2011 by Marius Kalytis, the company is headquartered in Vilnius, Lithuania, with additional offices in Orlando, Florida, USA, and operates as an international enterprise connecting designers, buyers, and businesses worldwide.^[1] Its core mission is to provide a designer-friendly environment for buying, selling, and creating high-quality 3D content, featuring 2.63 million licensable models available in various formats suitable for 3D printing, gaming, animation, and emerging technologies (as of 2025).^[1] The platform supports a global community of 3D designers and boasts 12.1 million registered users (as of 2025), including over 100 Fortune 500 clients who rely on CGTrader for stock assets and custom 3D solutions.^[1] Key services include the CGTrader Marketplace for direct purchases and downloads, as well as enterprise offerings like CGTrader Enterprise for tailored AR experiences and 3D modeling projects managed through iterative collaborations with vetted professionals. In October 2025, CGTrader partnered with Canva to power its new 3D library with 3,000 interactive models.^[1]^[2] With a focus on quality standards and tools for customization, CGTrader has established itself as the largest source for professional 3D content, fostering innovation in industries like gaming, e-commerce, and virtual production.^[1] As of 2023, the company employs approximately 423 people and has raised significant funding, including investments from Intel Capital and Practica Capital, to expand its reach in the digital asset economy.^[3]

Overview

Founding

CGTrader was founded in 2011 in Vilnius, Lithuania, by Marius Kalytis, an experienced 3D designer and entrepreneur who sought to address the needs of fellow designers in the digital content space.^[1] Kalytis, who had previously worked as a 3D modeler after earning a degree in finance, initiated the platform to fill a gap in the market for accessible 3D assets.^[4] The initial purpose of CGTrader was to establish the first online marketplace designed specifically to be friendly for 3D designers, enabling them to buy, sell, and collaborate on professional 3D content without the barriers common in existing platforms.^[1] Headquartered in Vilnius from the outset, the company was positioned to foster a global community of creators by leveraging Lithuania's growing tech ecosystem and providing tools tailored to designers' workflows.^[5] Dalia Lašaitė, a serial entrepreneur, joined as co-founder and CEO in 2013, bringing expertise to scale the platform's operations and community engagement.^[4] Under this foundational structure, CGTrader quickly grew to support millions of users worldwide.^[1]

Current Operations and Scale

As of 2025, CGTrader operates as a leading global marketplace for 3D models, serving a community of over 12.1 million registered users, including 3D designers, developers, and buyers across various industries.^[1] The platform's inventory includes more than 2.63 million licensable 3D models, covering applications in gaming, virtual reality, augmented reality, advertising, manufacturing, and 3D printing.^[1] The company employs approximately 423 people and maintains a global footprint with its headquarters in Vilnius, Lithuania, serving the EMEA region, and an additional office in Orlando, Florida, USA, for North American operations.^[1]^[3] CGTrader's enterprise client base includes over 200 Fortune 500 companies, which leverage the platform for custom 3D content in sectors such as advertising, gaming, manufacturing, VR/AR, and 3D printing.^[6] In October 2025, CGTrader partnered with Canva to power its new 3D library, providing over 1,200 professional-grade models to millions of creators.^[6]

History

Early Development and Milestones

CGTrader was founded in 2011 in Vilnius, Lithuania, by Marius Kalytis, a 3D modeler and entrepreneur, with the aim of creating a designer-friendly online marketplace for buying, selling, and freelancing 3D content.^[1] The platform quickly gained traction among 3D designers seeking a community-driven alternative to existing marketplaces, focusing on high royalties and peer support to foster growth in the emerging fields of 3D printing, gaming, and visualization.^[1] In 2013, Dalia Lašaitė joined as co-founder and CEO, bringing her entrepreneurial experience to steer the company's expansion.^[4] Under her leadership, CGTrader broadened its international presence by attracting designers from over 100 countries and enhancing global accessibility following early funding support.^[7] This period marked the introduction of a reputation-based royalty system in 2014, which rewarded experienced designers with higher payout rates to incentivize quality and retention.^[8] By 2015, the platform upgraded its community rating system to provide more detailed feedback mechanisms, enabling designers to receive constructive reviews on model quality and service, which improved overall marketplace standards and user trust.^[9] This enhancement contributed to rapid user growth, with the community reaching 200,000 members by mid-year.^[10] In 2018, CGTrader introduced analytics tools tailored for designers, allowing them to monitor market trends, keyword searches, sales performance, and model competitiveness to optimize their offerings.^[11] These features empowered creators with data-driven insights, helping to align content with buyer demands in sectors like VR/AR and eCommerce. The 2018 rollout of the 3D Projects feature expanded the platform beyond stock models, offering a dedicated freelancing space for custom 3D work, including project briefs, file sharing, and client collaboration tools to streamline onboarding and delivery.^[12] This initiative bridged the gap between buyers needing bespoke designs and skilled freelancers, boosting engagement in professional services. A significant growth phase occurred in 2019, when CGTrader achieved milestones of 800,000 3D models and approximately 2 million users, reflecting its dominance in the 3D content ecosystem.^[13] That year, the company launched ARsenal, a comprehensive toolkit for eCommerce retailers to integrate augmented reality product visualizations, simplifying 3D model deployment for online shopping experiences.^[14] In 2021, a Series B funding round positioned CGTrader for accelerated scaling, enabling investments in technology and community expansion to meet rising demand in digital twins and immersive technologies.^[15] Following this, the platform continued to expand, growing to over 12 million registered users and more than 2.6 million 3D models by 2025.^[1] In October 2025, CGTrader partnered with Canva to power its new 3D library, providing 3,000 interactive models to millions of creators worldwide.^[16]

Financing

CGTrader secured its initial seed funding in February 2013, raising €185,000 from Practica Capital, a Vilnius-based venture capital fund focused on early-stage investments in the Baltic region.^[7] This round provided foundational capital for platform development shortly after the company's launch in 2011. An additional undisclosed investment followed from Intel Capital, with further participation from Practica Capital, supporting early growth in the 3D modeling marketplace.^[17] In December 2017, CGTrader raised $2.3 million in a growth funding round led by Karma Ventures, a Nordic early-stage investor, with participation from existing backers Intel Capital and Practica Capital.^[18] The funds were directed toward expanding the marketplace, enhancing designer tools, and scaling operations to meet increasing demand for 3D assets in industries like gaming and e-commerce.^[19] The company's most recent major funding came in February 2021 with a $9.5 million (approximately €7.8 million) Series B round, led by Finnish venture capital firm Evli Growth Partners and joined by returning investors Intel Capital, Karma Ventures, and Practica Capital.^[20] This investment aimed to fuel international expansion, accelerate product development for AR/VR and 3D printing applications, and support team hiring to drive platform scalability. Concurrently, Mikael Hed, former CEO of Rovio Entertainment, made a private investment and was appointed as CGTrader's Board Chairman to guide strategic growth.^[15]

Services and Platform

Marketplace Features

CGTrader operates as an online marketplace specializing in 3D models for virtual reality (VR), augmented reality (AR), computer graphics (CG) projects, 3D printing, and design applications, hosting over 2 million models available for download, customization, or commissioning from designers.^[21] The platform facilitates direct communication between buyers and sellers, enabling real-time feedback, negotiations, and custom requests to meet specific project needs.^[22] The marketplace categorizes models to suit diverse applications, including high-detail CG models optimized for rendering in advertising, film, and visualization, which feature intricate textures and geometries for photorealistic outputs.^[23] Low-poly models, designed for efficiency in game development and real-time applications, reduce polygon counts to ensure smooth performance in VR/AR and gaming environments.^[24] Additionally, 3D printing models are tailored for manufacturability, with formats like STL ensuring watertight meshes suitable for FDM, SLA, or SLS printers across categories such as miniatures, jewelry, and hobby items.^[25] Key tools enhance user experience, including advanced search functionality by keywords, file formats, polygon counts, and categories to quickly locate suitable assets.^[26] Buyers can customize downloaded models or hire freelance 3D experts through integrated job postings for bespoke creations.^[21] The platform distinguishes between free models, offering accessible entry-level assets, and professional sections with premium, high-quality options vetted for commercial use.^[27] For sellers, CGTrader provides analytics tools introduced in 2018, featuring a tiered system that grants access to market insights based on performance levels.^[28] Tier 1 offers basic data on popular keywords and sales trends, while higher tiers unlock advanced metrics like model quality assessments and competitive benchmarking to optimize listings.^[11] In 2025, the marketplace updated its payout structure to a 26-level system based on 12-month sales performance, with rates ranging from 60% to 85% to incentivize consistent high-volume sellers.^[29]

Enterprise Solutions

CGTrader Enterprise provides B2B solutions focused on 3D product visualization and custom modeling services, enabling businesses to transform 2D product images into photorealistic 3D models suitable for augmented reality (AR), virtual reality (VR), and eCommerce applications.^[1] Launched initially as ARsenal in May 2019, the platform was rebranded to Modelry in October 2022 to emphasize scalable, self-service 3D model creation, allowing companies to upload images and generate interactive 3D assets efficiently.^[30]^[31] This service supports immersive product experiences, such as interactive 3D views that enhance customer engagement in online retail environments.^[1] The solutions target key industries including advertising, video production, gaming, and manufacturing, where high-fidelity 3D assets are essential for design, prototyping, and marketing.^[32] Fortune 500 companies, numbering over 100, utilize these tools to integrate 3D visualizations into their workflows, streamlining content creation for digital campaigns and product development.^[1] For custom needs, CGTrader's 3D Projects platform facilitates job pipelines by connecting businesses with a global network of freelance 3D designers, enabling tailored modeling services at scale with low platform fees.^[33] In terms of scale and impact, Modelry powers significant integrations, such as Canva's 3D library launched on October 30, 2025, which incorporates 3,000 interactive models from CGTrader to empower millions of users in creating AR-enhanced designs.^[16] This collaboration demonstrates the platform's role in democratizing 3D content for broader enterprise adoption, particularly in creative and eCommerce sectors.^[34]

Community and Monetization

Community Engagement

CGTrader maintains a global community exceeding 12 million members, encompassing 3D artists, design studios, and businesses who actively participate in sharing and collaborating on 3D content.^[35] This expansive network supports interactive engagement through dedicated forums that facilitate discussions on design workflows, industry news, and model feedback, with sections such as 3D Model Showcase for peer reviews and Site Suggestions for platform improvements.^[36] The platform's rating system, enhanced in 2015, incorporates accuracy scores to ensure reliable community evaluations of 3D models. Raters who achieve 80% or higher accuracy receive one reputation point per rating, while those reaching 85% or above earn two points, contributing to overall user levels that span 13 tiers from Beginner to Legend.^[9] To promote collaboration, CGTrader provides 3D Projects, a freelance platform launched in 2018 that connects over 40,000 skilled designers with custom gigs in modeling, animation, and 3D printing, featuring secure escrow payments and integrated workspaces for communication and file sharing.^[33] In June 2025, the company introduced a referral program enabling designers to share unique links with potential buyers, earning an 85% payout on qualifying sales from those referrals for up to one year.^[37] Supporting designers' growth, CGTrader offers resources like blog guides on crafting effective model listings with SEO-optimized descriptions and high-quality previews, as well as strategies for showcasing work on social media platforms to attract visibility and meet quality benchmarks.^[38] These tools aid in building and recovering reputation levels through sustained high-accuracy ratings, model uploads, and community interactions.

Royalty and Payout System

CGTrader's royalty and payout system rewards sellers based on their performance, with rates determined by a tiered structure tied to sales activity. Sellers receive royalties ranging from 60% to 85% of net sales proceeds, depending on their level in a 26-tier system calculated over a rolling 12-month period.^[29] Entry-level sellers with no sales start at 60%, while top performers exceeding $300,000 in annual sales reach 85%, with each progressive level offering a 1% increase.^[29] This performance-based model, implemented in 2025, emphasizes consistent sales volume to incentivize high-quality and prolific contributions from designers.^[29] The 2025 changes have faced criticism from some sellers for lowering rates for lower-volume creators and shifting focus away from non-sales contributions, as discussed in community forums.^[39]^[40] The system evolved from an earlier reputation-driven framework introduced in December 2014, which featured 13 levels from "Beginner" to "Legend" and offered royalties between 70% and 90% based on factors including sales, model uploads, and community engagement.^[8] Under this initial structure, sellers could achieve an average 80% rate with around 1,000 reputation points, typically earned through uploading dozens of models and active participation.^[8] The shift to a purely sales-focused metric in 2025 streamlined payouts but lowered the baseline for many sellers while capping the maximum below the previous 90%.^[29] In addition to standard royalties, CGTrader provides incentives through its Buyer Referral Program, launched in June 2025, where sellers earn a fixed 85% rate on all purchases made by buyers they refer, applicable for 12 months from the referral date.^[41] This applies exclusively to the referring seller's models and is tracked via a dedicated dashboard, encouraging external promotion of the platform.^[41] Reputation building, which influences overall seller standing, relies in part on buyer ratings but does not directly alter current payout tiers.^[8] Payouts are processed weekly via the Hyperwallet platform once royalties accumulate, with minimum thresholds for certain methods like wire transfers requiring at least $200.^[42] Sellers must verify tax information to receive payments, as CGTrader withholds applicable taxes on royalties before distribution.^[43]

Recognition and Partnerships

Awards and Achievements

In 2015, CGTrader achieved early recognition by winning the Global Pitch Competition at the Latitude59 tech event in Estonia, where it secured a 30,000 euro prize for its innovative 3D model marketplace. The same year, the company took first place in the LOGIN Startup Fair Pitch Challenge in Vilnius, Lithuania, highlighting its potential in the startup ecosystem. These victories underscored the platform's rapid growth and appeal to investors during its formative years. In 2016, CGTrader's CEO, Dalia Lašaitė, was named one of Europe's top 100 female startup founders by The Hundert, a Berlin-based publication focused on emerging entrepreneurs. That same year, Forbes featured CGTrader as one of Lithuania's eight most ambitious startups, praising its strong professional designer community and role in advancing 3D modeling for computer graphics, virtual reality, and 3D printing. These honors reflected the company's leadership in fostering a designer-centric ecosystem. In 2025, CGTrader's CEO, Dalia Lašaitė, was named one of the Top 100 Women in Tech in Europe by Sifted, in collaboration with SISTAFUND and Station F.^[44] CGTrader has earned consistent recognition for its designer-friendly approach, established since its founding as the first online marketplace prioritizing 3D artists through fair royalties, community tools, and global visibility. This focus has been highlighted in industry coverage as a key factor in building one of the largest 3D content libraries, with over two million models contributed by professionals worldwide.

Key Collaborations

In 2021, following its Series B funding round, CGTrader welcomed Mikael Hed, former CEO of Rovio Entertainment, to its board as Chairman, enhancing strategic guidance for expansion in 3D content and technology.^[15]^[20] CGTrader maintains ongoing partnerships with key investors including Intel Capital, Practica Capital, and Karma Ventures, which have supported innovation in 3D modeling workflows and marketplace growth since early funding rounds.^[45]^[19] A significant collaboration launched in October 2025 involves CGTrader powering Canva's new 3D Elements library, supplying over 1,200 interactive 3D models to more than 260 million global users for enhanced design capabilities.^[6]^[34] CGTrader has forged integrations with major eCommerce platforms such as Shopify and Amazon to enable AR visualization, allowing retailers to embed 3D product previews that boost online shopping engagement.^[46]^[47]^[48] These efforts align with rising 3D printing trends, where CGTrader's marketplace facilitates demand in categories like art and gaming miniatures; in 2025, such models accounted for a substantial share of 3D print sales, with miniatures seeing high transaction volumes driven by hobbyist and professional creators.^[49]

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