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CNN This Morning

CNN This Morning is an American weekday morning news and talk program broadcast on , airing live from 6:00 a.m. to 7:00 a.m. ET and focusing on , political developments, interviews, and analysis from the network's studios. Launched on November 1, 2022, as a replacement for the long-underperforming , the show aimed to deliver a more dynamic, accountability-oriented format under the direction of then- chairman , who sought to reposition the network toward broader appeal amid criticisms of partisan slant. The program debuted with co-anchors Don Lemon, Poppy Harlow, and Kaitlan Collins, but quickly faced internal friction and on-air tensions, exemplified by Lemon's February 2023 remarks dismissing Republican presidential candidate Nikki Haley's viability due to her age and fertility status, which drew widespread rebuke for misogyny and contributed to his April 2023 termination alongside broader CNN staff cuts. Collins soon transitioned to her own 10 p.m. program, leaving Harlow paired with various co-hosts including Phil Mattingly and later Kasie Hunt through early 2025. In March 2025, Audie Cornish assumed solo anchoring duties following Hunt's shift to a new afternoon slot, reflecting ongoing lineup instability as part of CNN's post-Licht restructuring under new leadership. Despite promotional hype around its innovative set design and emphasis on original reporting, CNN This Morning has consistently underperformed in viewership, averaging fewer than 300,000 total daily viewers in its early months—below even New Day's already modest benchmarks—and trailing competitors like Fox & Friends and MSNBC's Morning Joe by wide margins, with Nielsen data showing total viewers dipping under 200,000 in key demographics by 2023. These metrics, tracked independently via Nielsen, underscore empirical challenges in attracting audiences, potentially exacerbated by viewer perceptions of CNN's institutional left-leaning coverage patterns, as documented in bias analyses from media watchdogs, though the network attributes struggles to broader cord-cutting trends. Licht's ouster in June 2023, after the show's launch failed to reverse CNN's ratings slide, marked a pivotal controversy, highlighting tensions between reform efforts for journalistic neutrality and entrenched editorial dynamics. The program's evolution encapsulates CNN's broader post-2020 election struggles, where ambitious relaunches clashed with audience attrition and questions arising from prior high-profile retractions and framing in political reporting, as critiqued in outlets scrutinizing incentives. While it has occasionally spiked during major events, sustained low engagement—evident in double-digit demo declines relative to pre-launch slots—positions CNN This Morning as a in the difficulties of adapting legacy cable news to fragmented media consumption, with no major awards or breakthroughs offsetting its defining narrative of turbulence and underdelivery.

History

Development and launch

Under , who assumed the role of CNN Worldwide Chairman and CEO on May 2, 2022, the network pursued a strategic overhaul to reposition its programming toward straightforward, fact-based amid declining viewership and post-2020 election criticisms of perceived bias. This included plans to replace the existing morning program , which had emphasized a mix of and , with a dedicated hard- show intended to prioritize breaking developments, political reporting, and international affairs over lighter or opinion-oriented segments. Licht's initiative drew from his prior experience producing , a program noted for its emphasis on substantive interviews and reporting rather than entertainment elements common in rivals such as NBC's Today or ' . On September 15, 2022, CNN publicly announced the new morning program, naming Don Lemon—previously anchor of the opinion-leaning CNN Tonight—alongside Poppy Harlow and White House correspondent Kaitlan Collins as co-anchors. The selection reflected Licht's goal of assembling experienced journalists to deliver rigorous coverage of current events, with Collins transitioning from her evening political role to contribute on-the-ground reporting. This announcement marked a departure from New Day's distributed hosting model, consolidating the broadcast under a unified team to foster focused discourse. The program's title, CNN This Morning, was unveiled on October 12, 2022, with a premiere scheduled for November 1, 2022, originating from CNN's studios in . The initial setup utilized a central configuration in a temporary studio space, designed to promote structured panel discussions on verifiable facts and causal developments rather than casual banter. This launch aligned with broader competitive pressures in the morning TV landscape, where cable news sought to recapture audience share lost to broadcast networks' blend of information and lifestyle content.

Anchor turnover and format adjustments

CNN terminated Don Lemon's contract on April 24, 2023, after a network review of his on-air comments, including sexist remarks made during a February discussion about Republican presidential candidate , as well as reports of off-air mistreatment of female colleagues and volatile behavior that contributed to a divisive atmosphere on the program. Lemon's brief tenure as co-anchor had been marked by internal tensions and poor on-air chemistry, exacerbating the show's early struggles. Following his exit, and continued as the remaining co-anchors, with CNN employing temporary rotations and fill-in hosts to maintain continuity. Kaitlan Collins departed the program on May 25, 2023, transitioning to anchor a new primetime slot, The Source, which premiered on July 10. This left Harlow as the sole permanent anchor, paired with rotating guest anchors amid efforts to stabilize the lineup. On August 14, 2023, CNN named Phil Mattingly as Harlow's new co-anchor, promoting him from chief White House correspondent after months of fill-in appearances on the show; the change aimed to inject fresh dynamics and address persistent issues with anchor rapport that had drawn criticism since launch. To counter early critiques of excessive and lackluster chemistry among the original anchors—which had undermined the program's goal of straight-news delivery—producers implemented tweaks including streamlined segments and increased emphasis on field reporting for more substantive content. These adjustments, coinciding with the anchor shifts, sought to foster a more disciplined broadcast style amid declining viewership, though the underlying tensions from Lemon's era lingered as a cautionary factor in staffing decisions.

Cancellation and morning lineup overhaul

On February 5, 2024, CNN chairman and CEO Mark Thompson announced the end of the New York-based CNN This Morning format after 15 months on air, effective at the conclusion of February sweeps, as part of a sweeping redesign of the network's weekday morning lineup. The changes eliminated anchored morning programming from CNN's New York studios, relocating production to , and expanding Kasie Hunt's Early Start by one hour to anchor CNN This Morning from 5 to 7 a.m. ET, followed by an extended block. Thompson framed the shift as a return to "reliable, straight-ahead news" over chat-show elements, aiming to better align with audience demand for unadorned reporting amid CNN's competitive disadvantages. Co-anchors and were removed from the morning slot, with Mattingly reassigned as CNN's chief domestic correspondent and anchor for fill-in and special coverage duties starting late February 2024. Harlow, who had been offered internal roles including potential afternoon assignments, ultimately departed on April 26, 2024, after nearly 16 years, citing a desire for new challenges following the program's dissolution. The cancellation stemmed from the format's failure to arrest CNN's broader viewership erosion since the 2020 U.S. , during which the network's reliance on high-engagement political coverage had inflated averages that subsequently collapsed without equivalent draw. Empirical data from 2023 showed CNN This Morning averaging under 300,000 total viewers in key slots, trailing rivals such as ' Fox & Friends (often exceeding 1.5 million) and MSNBC's (around 800,000), with particular weakness in the advertiser-coveted 25-54 demographic where CNN lagged by margins of 50% or more. This underperformance, compounded by internal critiques of the experimental three-hour structure inherited from prior leadership, prompted the strategic pivot to modular, DC-sourced live blocks emphasizing field reporting over studio analysis.

Program format

Broadcast structure and segments

CNN This Morning aired weekdays from 6:00 a.m. to 9:00 a.m. Eastern Time, filling a three-hour block with continuous coverage divided into thematic segments on breaking developments and in-depth analysis. The structure emphasized top stories through anchor discussions, live field reports from correspondents, and expert interviews, integrating feeds from CNN's bureaus for global context on events like geopolitical tensions or economic shifts. Recurring elements included sessions with subject-matter experts for data-supported breakdowns of impacts or dynamics, alongside fact-verification of claims from political figures and official statements. Hourly transitions highlighted priority headlines, often termed lead stories, to maintain focus on substantive without digressions into entertainment or anecdotal content. The format drew on CNN's resources for on-the-ground reporting, prioritizing eyewitness accounts and primary documentation over interpretive narratives, in line with the network's stated pivot toward hard news reliability. This avoided fluff segments typical of broadcast mornings, such as celebrity updates, to allocate airtime to verifiable facts and causal analysis of current events.

Production and studio design

CNN This Morning initially broadcast from a temporary set in Studio 19X at CNN's New York headquarters in , featuring movable LED video walls arranged in a curved formation displaying a city skyline backdrop spanning from to . The design incorporated simulated wood elements, including a header with the show , faux , and wood slat accents, paired with a circular LED riser and open credenza-style units for a light, airy aesthetic intended to evoke professionalism and openness. The anchor setup centered on an oval desk accommodating the three primary hosts—Don Lemon, Poppy Harlow, and Kaitlan Collins—for collaborative discussions and in-studio interviews, fostering a sense of akin to a focused roundtable rather than isolated podium-style delivery. This configuration supported dynamic segment transitions, with options for a featuring peacock-blue shelving during the debut on November 1, 2022. High-tech production elements included versatile LED panels configurable for subway tile patterns, chalkboard effects, maps, and data visualizations, alongside mobile interfaces for on-air correspondents. Graphics packages emphasized a light blonde wood-toned background with bold red accents, 3D-rendered logos featuring gel-like polygons and slats, and scrim uplighting in pale orange and off-white hues projecting a subtle logo gobo. Remote contributions from 's Washington, D.C., bureau integrated seamlessly via these video feeds, maintaining a unified broadcast flow. Production adhered to CNN's established newsroom protocols, incorporating layers of editorial review and live fact-checking to emphasize verifiable reporting over rapid dissemination, as part of the program's launch directive for a news-heavy format prioritizing empirical substantiation. By September 2023, the program shifted to a reused set from the former New Day in New York with brick detailing for added texture, before a 2024 overhaul relocated elements to Washington, D.C.'s Studio A/B, introducing an updated oval desk and video wall with D.C. skyline views.

On-air staff

Primary anchors

Don Lemon served as a co-anchor of CNN This Morning from its launch on November 1, 2022, until his departure on April 24, 2023, broadcasting primarily from 's studios. A longtime personality with over 17 years at the network prior to the program, Lemon brought an established presence shaped by evening news anchoring, contributing a direct and sometimes confrontational interviewing approach that emphasized pressing guests on inconsistencies. His style, rooted in high-profile coverage of events like the 2016 election and social issues, added a layer of veteran gravitas to the morning format but highlighted tensions in balancing opinion with straight news delivery. Poppy Harlow co-anchored the program throughout its run from November 2022 until the format's overhaul in February 2024, providing continuity amid personnel shifts. Joining in 2008 after roles at Video Network and News, Harlow specialized in business and economic reporting, often incorporating data-driven analysis of markets, corporate developments, and policy impacts into segments. Her background in financial , including coverage of and global trade, influenced the show's emphasis on substantive economic discussions, complementing political angles by grounding them in fiscal realities and fostering a more analytical tone in morning discourse. Kaitlan Collins co-anchored from the November 2022 debut until July 2023, when she transitioned to a primetime role. As CNN's chief White House correspondent prior to the show, Collins focused on political reporting, drawing from her experience covering the Trump and Biden administrations to handle breaking Washington news, congressional dynamics, and election previews with a fact-checking rigor honed in press briefings. Her on-air presence introduced a prosecutorial edge to interviews, prioritizing rapid-response political analysis that aimed to dissect policy implications over narrative framing, thereby enhancing the program's responsiveness to daily Beltway developments. Phil Mattingly joined as co-anchor in August 2023, replacing Lemon and Collins, and remained until the February 2024 revamp. Previously CNN's senior correspondent and later chief domestic correspondent, Mattingly specialized in congressional coverage and policy intricacies, contributing detailed breakdowns of legislative processes, budget negotiations, and domestic agendas based on his sourcing. His tenure shifted the anchor dynamic toward policy depth, pairing with Harlow's economic focus to prioritize over performative elements, reflecting a deliberate selection for expertise-driven rotations that underscored substantive complementarity in post-launch adjustments. Following initial turnover, the role increasingly involved rotating anchors chosen for domain-specific knowledge, aiming to stabilize viewer engagement through reliable informational value rather than star-driven appeal.

Contributing reporters and guests

CNN This Morning relied on a cadre of field reporters for live, on-the-ground coverage, particularly from international correspondents like senior reporter Will Ripley, who delivered dispatches from conflict zones and global events to provide direct empirical accounts beyond studio analysis. Similarly, international correspondent Marc Stewart contributed specialized reporting on economic developments and financial markets, grounding discussions in verifiable and overseas impacts. These reporters emphasized causal linkages in stories, such as disruptions in geopolitical hotspots, underscoring the program's dependence on external sourcing for credibility amid domestic anchor-led segments. Domestic political reporting drew from Capitol Hill correspondents who offered real-time verification during legislative sessions and election cycles, focusing on legislative texts and voting records rather than interpretive narratives. Contributor L.Z. Granderson provided recurring commentary on social and cultural topics, appearing in early episodes to analyze societal trends through personal and data-informed lenses. CNN senior data analyst served as a frequent guest, intervening with quantitative fact-checks on economic indicators like rates and voter sentiment shifts, citing sources such as figures to correct or contextualize anchor assertions. The guest roster incorporated domain experts, including economists for breakdowns and scientists for evidence-based explanations of phenomena like metrics, prioritizing peer-reviewed data over speculative opinion. To incorporate contrasting viewpoints, conservative-leaning analysts such as senior political commentator appeared, debating topics like election outcomes and policy efficacy against prevailing narratives. However, the selection process reflected CNN's broader institutional patterns, where left-leaning experts predominated, as evidenced by the network's contributor demographics and guest sourcing tendencies documented in assessments, potentially limiting exposure to dissenting causal analyses on issues like regulatory impacts on .

Reception

Ratings performance

Upon its debut on November 1, 2022, CNN This Morning averaged 387,000 total viewers and 71,000 viewers in the adults 25-54 demographic across its 6-9 a.m. ET slot, a decline from the prior averages of approximately 450,000 total viewers. By February 2023, monthly averages hovered at 360,000-397,000 total viewers and 73,000-83,000 in the key demo, establishing it as CNN's lowest-rated morning show iteration compared to predecessors like and Early Start, with a 16-21% drop in both metrics within its first three months. These figures reflected broader CNN daytime struggles, where the program failed to exceed 400,000 total viewers consistently. Relative to competitors, CNN This Morning trailed substantially, lagging by over 50% in the 25-54 demo; for instance, in early 2023, drew 177,000 demo viewers against CNN This Morning's 65,000, while total viewers for Fox exceeded 1.5 million on average during debut periods. Nielsen data through mid-2023 showed no significant recovery, with demo performance remaining under 100,000 even amid anchor adjustments following Don Lemon's April 2023 exit, underscoring commercial underperformance against historical CNN morning benchmarks of 400,000-500,000 total viewers in prior years. Post-2022 midterm elections, viewership stagnation persisted, with the program's neutral, fact-focused format—intended to prioritize over commentary—correlating with reduced retention of post-primetime audiences, as evidenced by Nielsen total day metrics showing CNN mornings capturing less than 20% of the network's carryover. analyses attributed this partly to diminished engagement from conservative viewers seeking opinion-driven alternatives, contributing to averages dipping below 200,000 total viewers in select months by late , far short of viability thresholds for cable news slots.

Critical and audience feedback

Media analysts initially noted the show's ambition under former CNN chief to deliver straightforward, trust-restoring focused on global events rather than cable news . However, execution faltered due to strained anchor chemistry, with frequently mediating disputes among co-hosts like and Collins, fostering perceptions of internal discord visible on air. Independent evaluators rated the program as skewing left in , contributing to criticisms that its framing alienated viewers desiring neutral analysis over ideologically tinted narratives. Viewer sentiments on platforms like emphasized execution flaws, including overly scripted segments that stifled debate compared to rivals prioritizing unvarnished exchanges. Post-cancellation analyses in linked the flop to broader trust deficits, as audiences gravitated toward formats emphasizing empirical and causal explanations rather than polished storytelling. Trade commentary highlighted how the show's failure to emulate successful morning competitors underscored CNN's challenges in recapturing center-right engagement amid perceived institutional biases in mainstream outlets.

Controversies

Don Lemon's controversies and departure

On February 16, 2023, during a segment on CNN This Morning, anchor Don Lemon remarked that Republican presidential candidate Nikki Haley, aged 51, was "past her prime," elaborating that women are considered in their prime in their twenties, thirties, and "maybe early forties," which drew immediate accusations of misogyny and ageism from critics including Haley herself, who labeled Lemon a "sexist middle-aged anchor." Lemon apologized on air the following day, expressing regret for the "word choice" and stating it was not intended to disparage Haley, though the incident prompted internal CNN discussions and contributed to advertiser hesitancy, as sources indicated potential clients were reluctant to associate with the show's increasingly contentious atmosphere. These remarks compounded prior off-air complaints against documented in a CNN internal review, which revealed a pattern of unprofessional conduct toward female colleagues spanning over a decade, including instances of mocking their appearances, sending hostile texts from a burner , and exhibiting "diva-like" behavior that alienated staff. Insiders reported that such actions had led to multiple interventions, with Lemon's on-air persona exacerbating tensions in the collaborative morning format. CNN terminated Lemon's contract on April 24, 2023, after 17 years with the network, citing his history of mistreating female coworkers and the cumulative effect of controversies undermining the program's viability. responded publicly via , expressing shock at being "terminated" without prior consultation, though CNN disputed this as inaccurate, noting he had been offered a meeting with management. In subsequent statements, Lemon's representatives rejected allegations as "15-year-old gossip" and highlighted perceived inconsistencies in CNN's handling of and , arguing selective scrutiny amid the network's own ideological leanings. The departure intensified CNN This Morning's challenges, with the show's already dismal ratings—averaging under 300,000 total viewers in early —reflecting broader erosion from personality clashes over substantive reporting, while internal morale suffered from the high-profile ouster, deterring guest appearances and underscoring vulnerabilities in relying on polarizing anchors. This sequence of events highlighted how individual anchor missteps can amplify credibility deficits in a competitive media landscape, contributing to the program's eventual reformulation.

Internal network dynamics and bias allegations

Critics from conservative media watchdogs have accused CNN This Morning of manifesting a left-leaning ideological slant in its political segments, particularly through selective emphasis on narratives portraying former President negatively while downplaying causal shortcomings in the Biden administration's policies, such as economic drivers and border security lapses. The , a conservative monitoring organization, has quantified such disparities in CNN's broader coverage, noting that evaluative statements about were overwhelmingly negative—reaching 92% in network analyses of early-term reporting—compared to more balanced or favorable framing for Biden-era developments. Independent bias assessment firm rates CNN This Morning specifically as skewing left on its reliability-bias matrix, based on evaluations of sourcing, language, and framing in sampled segments. These coverage patterns reflect deeper internal network tensions at CNN, highlighted by leadership instability and resistance to reforms aimed at ideological balance. Chris Licht, appointed CEO in April 2022 amid efforts to neutralize perceived partisanship, pursued viewpoint by encouraging coverage of conservative perspectives and reducing "both-sides" critiques, but encountered staff pushback rooted in entrenched cultural norms favoring framings; his ouster on June 7, 2023, followed internal leaks and backlash over initiatives like a May 2023 Trump , which exposed fractures in editorial alignment. Leaked communications and insider accounts revealed reluctance among producers and anchors to deviate from established anti- emphases, underscoring a resistance to incorporating dissenting causal analyses on issues like policy outcomes. Mark Thompson, succeeding Licht in late 2023, implemented 2024 operational reforms prioritizing digital integration and audience retention, yet these largely sidestepped explicit commitments to viewpoint , with internal memos focusing on structural efficiencies over cultural recalibration. has countered bias allegations by highlighting its fact-checking protocols and commitment to empirical , but such defenses lack robust third-party validation of framing neutrality; Gallup polls from 2023-2025 document trust at a record low of 28%, with a of respondents perceiving U.S. outlets as too , a sentiment analysts link to viewer disengagement from programs perceived as ideologically uniform.

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