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Charlie Jacobs

Charlie Jacobs is an American businessman and sports executive best known as the chief executive officer (CEO) and alternate governor of the National Hockey League's (NHL) Boston Bruins, as well as co-CEO of the global hospitality and entertainment company Delaware North. As the youngest son of Delaware North founder and longtime Bruins owner Jeremy Jacobs, Charlie Jacobs joined the family business after graduating from Boston College with a Bachelor of Arts degree in 1994, initially working in various roles before taking a prominent position with the Bruins in 2001. He shares leadership of Delaware North with his brothers, Jerry Jacobs Jr. and Lou Jacobs, overseeing subsidiaries that include food and retail services at major airports and sports venues, ownership stakes in the TD Garden arena, and the New England Sports Network (NESN), where he has served on the board for over two decades and helped launch the direct-to-consumer platform NESN 360. Under Jacobs' stewardship as Bruins CEO, the team achieved its first Stanley Cup championship since 1972 in , reached the Finals again in and , and underwent significant renovations to the —including a $100 million upgrade—while investing over $1 billion in the surrounding neighborhood to enhance fan experiences and community ties. He founded and chairs the Boston Bruins Foundation in 2003, which has raised more than $74 million for charitable causes in , focusing on youth , health, and education initiatives. Jacobs' contributions to sports business were recognized with a spot on the Sports Business Journal's "" list in 2009, and the Bruins were named the 2012 Sports Team of the Year under his leadership. Beyond his professional roles, Jacobs is an accomplished who has competed on the Equestrian Team for over two decades, and he serves on boards including the Business Roundtable, Chief Executives Club, and The Sports Museum. He resides in with his wife, Liz, and their dogs, and the couple has three adult children.

Early life and education

Family background and childhood

Charles Marvin Jacobs was born on September 16, 1971, in , to , the founder and chairman of , and his wife, Margaret "Peggy" Jacobs. As the youngest of six children, Jacobs grew up in a close-knit family that included his brothers Jerry Jacobs Jr. and Lou Jacobs, along with three sisters; the siblings shared responsibilities in the family business later in life. The Jacobs family has owned the NHL franchise since Jeremy Jacobs purchased it in 1975, establishing a legacy in that permeated their home life. Delaware North, a global hospitality and food service company founded in 1915 by Jeremy's father and uncles, further underscored the family's deep roots in business, with operations spanning sports venues, airports, and entertainment facilities. From an early age, Jacobs was immersed in the worlds of sports and business through his father's leadership roles, including frequent discussions about team management and hospitality operations around the family dinner table. Growing up in Buffalo, he developed a passion for hockey by watching Bruins games on television, often using a large satellite dish that required clearing snow during harsh winters. The family's equestrian interests also took root during this period, with Jacobs and his siblings jumping horses on their parents' farm in the Buffalo area; this pursuit continued as the family spent time in the West Palm Beach, Florida, region, fostering his lifelong involvement in the sport.

Academic background

Charlie Jacobs attended , where he pursued a degree in English. He graduated in 1994, gaining a foundation in communication and analytical skills that aligned with his future interests in business and sports management. During his university years, Jacobs benefited from early networking opportunities connected to his family's business interests, though specific extracurricular involvements in athletics or were not prominently documented. Following graduation, he transitioned directly into professional roles by joining the organization in hockey management, marking his initial step into the sports industry.

Professional career

Role at Delaware North

Charlie Jacobs serves as co-Chief Executive Officer of , a position he has held alongside his brothers Jerry and Lou since their formal appointment in January by their father, company Chairman . In this role, the brothers oversee the operations of the family-owned global hospitality and food service enterprise, which employs over 40,000 associates and serves half a billion guests annually across diverse sectors including sports venues, airports, national parks, and gaming facilities. Prior to the 2015 appointment, Jacobs had been involved in senior executive capacities within since the early 2000s, contributing to the third-generation leadership of the company originally established by their grandfather in 1915. Jacobs specifically leads several key subsidiaries as part of his executive responsibilities, including serving as President of TD Garden, the multifunctional arena in Boston that hosts major sports and entertainment events, and overseeing Delaware North's Boston Holdings division, which encompasses venue management and related hospitality operations. He also manages the company's ownership stake in the New England Sports Network (NESN), a regional sports broadcaster, where he has driven content and distribution strategies. Under the co-CEOs' collective guidance, Delaware North's seven operating subsidiaries—spanning food and retail services, sports facility management, gaming, and international hospitality—have expanded globally, with notable growth in owned operations to reduce reliance on contracts and enter new markets like enhanced gaming resorts and travel hospitality venues. For example, following the 2015 leadership transition, the company pursued expansions in regional gaming, sports services, parks, and lodging, contributing to revenue growth from approximately $3 billion in 2016 to sustained operations across 200 locations worldwide by 2025. A hallmark of Jacobs' contributions has been advancing digital transformation within Delaware North's entertainment and hospitality arms, particularly through the 2022 launch of NESN 360, the first direct-to-consumer streaming platform for a U.S. regional sports network, enabling subscription-based access to live events and on-demand content for over 4.8 million households in the New England region. This initiative, priced at $29.99 monthly or $329.99 annually at launch, marked a strategic shift toward streaming amid cord-cutting trends and has been enhanced with app upgrades in 2025 for improved performance and connectivity (with the annual plan reduced to $239.99 as of 2025). Complementing these efforts, Jacobs and his brothers have prioritized sustainability through the company's GreenPath program, launched to promote waste diversion, energy efficiency, and resource conservation across operations. Key 2020s initiatives include partnerships for reusable cup systems at NHL venues like Climate Pledge Arena in 2025, reducing single-use plastics, and piloting waste-minimizing beverage machinery at Wembley Stadium during high-volume events that year. These measures align with broader Earth Day 2025 commitments to ecofriendly practices and natural resource conservation in team member training and community partnerships.

Leadership of the Boston Bruins

Charlie Jacobs joined the organization in 2001, initially serving as the team's principal and Alternate Governor to the NHL Board of Governors. In January 2015, he was promoted to of Delaware North's Holdings, which encompasses oversight of the Bruins , arena, and related assets. In this role, Jacobs provides strategic direction for team operations while empowering the hockey operations staff, including President and General Manager , to handle day-to-day decisions on player personnel and roster construction. Under Jacobs' executive leadership, the Bruins achieved significant on-ice success, culminating in their sixth championship in —their first since 1972—following a dramatic seven-game series victory over the . The team built on this momentum with consistent playoff contention, including a Conference Finals appearance in 2013, a return to the Final in 2019 (where they lost to the ), and advancing to the Eastern Conference Semifinals in 2024. These accomplishments reflect Jacobs' emphasis on fostering a competitive culture and investing in core talent, such as retaining key players from the roster and integrating emerging stars through strategic drafts and trades overseen by the front office. Jacobs has also directed major infrastructure enhancements, notably leading the initial $70 million renovation of completed in phases from 2014 to 2016, which modernized seating, concourses, and fan amenities to improve the game-day experience. More recently, the 2024-25 season presented challenges, with the Bruins posting a 33-39-10 record and missing the playoffs for the first time since 2016 amid injuries, inconsistent performance, and roster transitions. In response, Jacobs issued a public letter to fans on April 16, 2025, acknowledging the disappointment, expressing shared frustration, and outlining commitments to strategic adjustments, including enhanced scouting and development efforts. He reiterated full support for Neely and Sweeney, signaling a focus on retooling rather than a full rebuild to restore contention. Entering the 2025-26 season, the Bruins aimed to rebound, starting with a 10-3-1 record through mid-November 2025.

Philanthropy and board positions

Charlie Jacobs founded the Boston Bruins Foundation in 2003 as a 501(c)(3) dedicated to supporting charitable causes in , serving as its chairman since . Under his leadership, the foundation has raised more than $67 million to benefit local communities, with a focus on initiatives that enhance for vulnerable populations. The foundation's efforts emphasize youth programs to expand access and build rinks in underserved areas, health and wellness initiatives through the BFit program promoting fitness, nutrition, and , and by aiding , , educators, and families in need. For instance, BFit challenges have donated over $1.1 million to support families of fallen , while partnerships with organizations like have bolstered inclusive . These programs prioritize , , and outreach, granting funds to over 150 nonprofits annually in recent years. Jacobs holds several board positions that extend his philanthropic influence, including membership on the USA Hockey Foundation Board of Directors since February 2025, where he contributes to national efforts in youth hockey development and community support. He also serves on the board of the UB Foundation, supporting educational and community initiatives at the . His work has earned recognitions such as induction into Sports Business Journal's Forty Under 40 class in 2009 for leadership in and , and in 2024, an honor from the 200 Foundation for his contributions to Boston-area nonprofits aiding children and families. Additionally, under his guidance, the received Sports Business Journal's 2012 Sports Team of the Year award, which highlighted the organization's community impact alongside business excellence.

Equestrian pursuits

Competitive achievements

Charlie Jacobs began his career riding as a child on his family's farm in , developing his skills through with his mother before advancing to competitive training. He progressed from junior and amateur-owner divisions to competing in high-level FEI-ranked events, establishing himself as a prominent amateur rider while owning CMJ Sporthorse in , which supports his training and competition efforts. Throughout his career since 2010, Jacobs has amassed 651 starts in jumping competitions, securing 12 wins and numerous podium finishes, reflecting steady progression in the amateur-owner category. He holds a current Ranking of 1472nd with 80 points and a Ranking of 378th with 105 points, underscoring his consistent participation in international circuits. Notable among his mounts have been , with whom he achieved multiple victories, including the 2013 $30,000 Mar-O-Lago Club at the Winter , and Quidditch II, which carried him to the 2010 Amateur-Owner Jumper High Power & Speed circuit championship. Jacobs' breakthrough in FEI-sanctioned events came in 2013, when he won the $50,000 Holiday & Horses CSI-W 2* Grand Prix aboard , outpacing international competitors in a four-horse jump-off before a crowd of over 4,000 spectators. Earlier that year, he also claimed the $15,000 Show Jumping Hall of Fame High Amateur-Owner Jumper Classic with the same , demonstrating precision over challenging courses. In 2011, he topped the Show Jumping Hall of Fame Jumper Classic Series standings in the East Conference's Amateur-Owner Division, earning recognition as Rider of the Month for in that circuit. More recently, Jacobs has continued competing with horses like Provence Van Het Bovenlos and Camila 111, including a 28th-place finish in a CSI2* event in , on September 21, 2025, aboard Camila 111. While no additional medals were recorded in 2025, his ongoing participation highlights sustained involvement at the professional-amateur level.

Involvement with equestrian teams

Charlie Jacobs has been selected multiple times to represent the in the discipline as part of the U.S. Equestrian Team, participating in prestigious international Nations Cup competitions. His involvement began in the early , showcasing his role in team efforts to compete against top global riders. In 2011, Jacobs was named to the U.S. Team for the CSIO-W Nations Cup in , riding Leap of Joy for the Delaware North-owned entry. This marked one of his early contributions to the squad, where the team competed against international rivals in the two-round format typical of FEI Nations Cup events. Jacobs returned to the U.S. Jumping Team for the 2012 CSIO-W Buenos Aires Nations Cup, again aboard Leap of Joy, where he delivered two clear rounds to help secure the victory for the against a field including teams from and . This win highlighted the team's strategic depth in the jumping discipline. By 2017, earned a spot on the U.S. Team for the BMO Nations Cup at Spruce Meadows in , , riding Cassinja S. Alongside teammates , Lillie Keenan, and , under Chef d'Équipe Robert Ridland, the squad rallied in the jump-off to claim gold, marking the U.S.'s eighth Nations Cup podium and fourth gold at the venue. In 2019, Jacobs was selected for the U.S. Jumping Team at the FEI Jumping Nations Cup CSIO5* in , , , competing aboard Cassinja S with Sloane Coles, , and under Chef d'Équipe Robert Ridland. The team finished eighth in the competition. Jacobs was also included on the U.S. Equestrian Federation's long list for the 2012 show team following selection trials, positioning him as a contender for Olympic qualifiers though he was not ultimately named to the . His team participations have emphasized collaborative performance in high-stakes FEI events, aiding the U.S. in maintaining competitiveness in global jumping through consistent representation up to the late 2010s.

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