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Chun Shui Tang

Chun Shui Tang is a prominent Taiwanese teahouse chain, originally established as the Yanghsien Tea Shop in 1983 in Taichung, that is widely recognized as the originator of bubble tea, a beverage that combines tea with chewy tapioca pearls and has become a global phenomenon.^[1]^[2] Rebranded as Chun Shui Tang in 1987 by entrepreneur Liu Han-Chieh as a modest tea shop inspired by traditional Chinese tea culture and Japanese cold drink innovations, it initially focused on serving high-quality, preservative-free teas using premium ingredients like Taiwanese cane sugar and fresh milk.^[1]^[3] In the mid-1980s, the company's research and development team, under Liu's leadership, experimented with blending childhood street snacks into beverages; by 1986, they added handmade tapioca pearls—made from preservative-free starch—to iced milk tea, creating the first version of bubble tea, which was officially launched in 1987 and quickly became a bestseller, selling over a million cups annually within months.^[2] This innovation not only revitalized Taiwan's tea-drinking traditions but also emphasized meticulous preparation standards, such as shaking drinks to order, using a refractometer for precise sweetness levels, and discarding tapioca pearls after three hours to ensure freshness.^[1]^[3] As of 2024, Chun Shui Tang operates over 80 locations worldwide, with approximately 57 in Taiwan, 14 in Japan, and 11 in Hong Kong, offering a diverse menu of tea-based drinks, innovative cuisine, and cultural experiences while upholding its commitment to quality and employee training programs.^[4] The brand continues to innovate, developing at least five new beverages each year and positioning itself as a centennial enterprise dedicated to promoting humanistic tea culture worldwide.^[1]^[3]

History

Founding and Early Development

Chun Shui Tang was founded on May 20, 1983, in Taichung, Taiwan, by Liu Han-Chieh as the Yangxian Tea Shop (陽羨茶館), with its first location on Siwei Street in the West District.^[5] The establishment initially emphasized traditional Chinese tea culture, drawing inspiration from Song Dynasty practices to create an immersive experience that integrated humanistic elements such as poetry, art, and tea appreciation rituals like the "Two-Cup" technique for savoring high-quality semi-fermented teas.^[6] This approach aimed to elevate tea consumption beyond mere refreshment, fostering a cultural space amid Taiwan's evolving post-martial law society, where martial law had been lifted in 1987, allowing greater openness to innovative consumer trends.^[5] In its early years, the teahouse faced challenges in adapting to modern preferences, as cold tea beverages were virtually unknown in the Taiwanese tea industry, which traditionally favored hot preparations. Liu Han-Chieh pioneered cold tea innovations, such as the "Foam Black Tea" created by shaking tea in cocktail shakers to blend Eastern traditions with Western bar techniques, in an effort to appeal to younger, urban customers seeking convenient and refreshing options.^[6] By 1985, the opening of the Fuhou store marked a key milestone, where services were divided into areas for tea-based snacks and formal Gongfu tea ceremonies, reflecting early menu experiments that paired teas with light accompaniments to enhance the overall experience.^[6] The proliferation of competing cold tea shops near the original location in 1987 prompted a strategic rebranding to Chun Shui Tang in 1988, a name evoking poetic imagery of "spring water halls" (chun shui tang) to symbolize hospitality, purity, and cultural refinement, much like ancient literary references to serene tea gatherings.^[5] This change, accompanied by the introduction of computer systems and an "All-around Tea Ceremony," helped distinguish the brand as a pioneer in humanistic tea culture, solidifying its foundation for further growth in Taiwan before any international expansion.^[6]

Invention of Bubble Tea

Chun Shui Tang claims the invention of bubble tea originated in the mid-1980s as part of the teahouse's experimentation with innovative cold beverages at its Taichung store. Founded by Liu Han-Chieh in 1983, the establishment initially focused on adapting traditional Chinese teas to modern formats, drawing inspiration from Western-style bars and Japanese iced coffee culture observed during Liu's travels.^[1] By 1986, the R&D team, led by Liu, began incorporating local Taiwanese elements into their cold tea recipes, blending flavored black tea with chewy tapioca pearls—a popular ingredient from street snacks like fen yuan dessert—to create a novel texture and flavor profile.^[2] This combination used a base of high-quality black tea, milk, and cane sugar, with the pearls sourced from Taiwanese suppliers to ensure freshness and chewiness.^[1] The breakthrough occurred somewhat accidentally in 1987 when product development manager Lin Hsiu Hui, during a staff meeting, poured leftover tapioca pearls from her fen yuan dessert into a glass of Assam iced milk tea to liven up the proceedings.^[1] The resulting drink impressed attendees with its unique boba-like "bubbles" that emerged from vigorous shaking, which aerated the mixture and gave it a frothy appearance—hence the name "bubble tea" (later evolving to pearl milk tea in common usage).^[6] Initial testing at the Taichung location confirmed its appeal, with early variations focusing on the classic pearl milk tea formulation to highlight the contrast between the smooth tea-milk blend and the chewy pearls.^[2] Following its official launch in 1987 at the Siwei Street store in Taichung, bubble tea quickly gained traction among local customers in the late 1980s, becoming a bestseller within months and accounting for the majority of sales.^[6] However, the invention of bubble tea is disputed, with rival teahouse Hanlin Tea Room claiming to have created the drink in 1986 by adding tapioca pearls to milk tea.^[7] This surge in popularity helped integrate the drink into Chun Shui Tang's core menu, revitalizing the teahouse amid Taiwan's evolving consumer preferences during the economic liberalization of the era and ensuring its long-term viability as an innovative brand.^[1] By the end of the decade, the beverage had sold over a million cups annually, solidifying its role as a cultural staple born from Chun Shui Tang's creative fusion of tradition and novelty.^[2]

Operations

Locations and Global Expansion

Chun Shui Tang maintains a robust domestic presence in Taiwan, with approximately 57 outlets as of 2024, primarily concentrated in key urban centers such as Taichung—home to the original store on Siwei Street—and Taipei, alongside branches in other cities like New Taipei and Kaohsiung. The flagship Taichung location, established in 1983, has been preserved as a cultural landmark, featuring historical exhibits on the brand's origins and serving as a preserved site for visitors. These stores often integrate into department stores, airports, and standalone teahouses to blend traditional tea culture with modern accessibility.^[4]^[8]^[9] The brand's international expansion commenced in the mid-2000s, beginning with its first overseas outlet in Shanghai, China, in 2006. At the time, it adapted offerings to local preferences by incorporating sweeter profiles and regional ingredients to appeal to mainland tastes. Subsequent growth included entry into Japan in 2013 with the inaugural store in Tokyo's Daikanyama district, expanding to 14 locations by 2024 across regions like Kanto, Kansai, and Fukuoka, often in high-traffic areas such as shopping malls and outlets. In 2018, Chun Shui Tang entered Hong Kong, operating 11 stores by 2024 in venues like Metro Plaza and New Town Plaza, emphasizing franchise partnerships for localized operations.^[10]^[11]^[12] Further global reach has been achieved through its subsidiary TP Tea, launched in 2005, which handles much of the expansion in markets like the United States—entering California and New York in the 2010s with several outlets, primarily on the West Coast—and Southeast Asia, including Singapore starting in 2018, contributing to over 200 TP Tea stores worldwide. In 2025, TP Tea opened a new location in Tukwila, Washington, US. Chun Shui Tang's business model combines company-owned standalone teahouses, franchise agreements that provide headquarters support for site selection and training, and integrations into retail and airport spaces, with adaptations such as halal-certified options in Muslim-majority regions to suit diverse consumer needs.^[4]^[13]^[12]^[14]^[15] Recent developments from 2023 to 2025 have focused on digital integration, with online ordering available via the brand's app and website for select Taiwan and international locations, enhancing convenience amid rising e-commerce trends. Additionally, pop-up collaborations in urban centers have supported limited-time promotions, while overall global operations under Chun Shui Tang and TP Tea exceed 280 stores, reflecting sustained growth in the competitive bubble tea market.^[8]^[4]^[16] Chun Shui Tang's beverage menu centers on tea-based drinks, utilizing high-quality Taiwanese tea leaves sourced from regions such as Alishan for oolong varieties, known for their delicate floral aromas, and Dong Ding for robust oolong profiles.^[17] Signature offerings include the original Pearl Milk Tea, introduced in 1987, which combines premium black tea with fresh milk and chewy tapioca pearls, and the timeless Uva Black Tea from 1983, featuring Sri Lankan black tea blended with local cane sugar for a smooth, aromatic finish.^[18] Assorted oolong and green teas, such as Tieguanyin Latte made with roasted oolong and fresh milk, complement fruit-infused options like Mango Green Tea, which pairs Taiwanese mango puree with green tea and tapioca pearls, and Aloe Lemonade using fresh lemon juice and aloe.^[19]^[20] All drinks emphasize fresh preparation, handcrafted without preservatives or artificial additives, with tapioca pearls delivered at low temperatures to maintain quality.^[18] The culinary offerings feature traditional Chinese snacks and savory dishes designed as tea pairings, including turnip cakes with a crispy exterior and minced pork filling, and handmade Kung-Fu Noodles tossed in a vegetarian sesame oil sauce for a springy texture.^[21] Tea-infused items like Braised Cabbage with Green Tea highlight the brand's focus on harmonizing savory flavors with tea aromas through meticulous braising.^[21] Desserts incorporate tea elements, such as Red Bean Mochi Bread and Pearl Custard Egg Pancakes, offering chewy textures and subtle sweetness that pair well with milk teas.^[22] Savory mains, including Deep Fried Chicken marinated with sesame and Braised Beef Noodle Soup with tender beef tendon in rich broth, provide hearty complements to lighter teas.^[21] Innovations in the menu include seasonal limited-edition drinks, such as the 2024 winter Roasted Wheat Flour Tea Latte, which blends roasted tea with milk for a warming profile, and health-focused low-sugar variants available upon request, allowing customization to 30% sweetness levels.^[23]^[24] Vegetarian adaptations, featuring items like sweet potato leaves in fragrant sauce and Enoki Mushrooms with Tofu Skin, have been integrated into the offerings, utilizing non-GMO ingredients for broader accessibility.^[25]^[26] Portion sizes align with mid-range teahouse standards, with drinks typically priced between NT$70 and NT$170 in Taiwan, reflecting the use of premium, locally sourced components like fresh milk and cane sugar.^[27]^[28]

Cultural Impact

Influence on Taiwanese Tea Culture

Chun Shui Tang played a pivotal role in reviving the gongfu tea ceremony within urban Taiwanese settings during the late 20th century, transforming it from a niche rural practice into a modern social ritual infused with poetic aesthetics and humanistic philosophy. Drawing inspiration from Minnan gongfu traditions that trace back to Fujian influences during the Qing Dynasty—echoing Tang-era poetic reverence for tea—the trend of specialized tea houses emerged in Taipei as early as 1978. Chun Shui Tang, founded in 1983, contributed significantly under founder Liu Han-Chieh's leadership by incorporating contemporary utensils and brewing protocols to emphasize meticulous preparation and contemplative enjoyment. These urban venues, often featuring garden-like environments and Southern-style architecture, elevated tea drinking to a leisurely, communal experience that blended Eastern ritual with accessible sophistication, training hundreds of students in methods like the Fragrant Double Cup Technique by 1983.^[29] In the 1980s and 1990s, amid Taiwan's rapid industrialization and economic boom, Chun Shui Tang's teahouses emerged as vital community hubs, offering respite and fostering social connections for urban dwellers and youth navigating high-pressure lifestyles. By innovating cold tea beverages, such as the 1983 Foam Black Tea shaken in cocktail shakers, the chain made traditional tea more approachable and affordable, appealing to younger generations who embraced these novel drinks as symbols of relaxed, innovative leisure over rigid formalities. This shift not only revitalized teahouse attendance in major cities like Taichung and Taipei but also positioned Chun Shui Tang as a cultural anchor, where families and friends gathered for reunions and casual discourse, countering the era's fast-paced work culture with moments of warmth and hospitality.^[5]^[30] Since the 2000s, Chun Shui Tang has advanced educational initiatives to deepen tea appreciation and promote sustainability, including the establishment of the Chun Shui Academy in 2014 for training in humanities and tea arts, alongside the 2019 launch of an E-Learning Academy for digital workshops on brewing and cultural heritage. These programs, complemented by publications like the 2023 children's picture book on Taiwan's tea history—donated to schools and tied to art competitions—aim to preserve indigenous varieties through knowledge-sharing. Sustainability efforts, such as the 2021 partnership with Springpool Glass for recycled-material cups under the "circular economy" model, underscore commitments to eco-friendly practices that support Taiwanese tea production.^[30] By the 2010s, Chun Shui Tang's innovations, particularly its 1987 launch of bubble tea, had significantly contributed to Taiwan's tea export growth, elevating the industry from domestic focus to a global phenomenon valued at billions and recognized as a key element of national soft power. As a prominent claimant to its invention—amid competing claims from other teahouses like Hanlin Tea Room—the chain helped position bubble tea as an emblem of Taiwanese identity, with government campaigns like "All in Good Taste" amplifying its role in cultural diplomacy and boosting oolong and other heritage tea varieties' international profile, as evidenced by awards like the 2023 ITI Two-Star Excellent Flavor Award for Jintang Oolong No.1 produced by sister brand Chiou Shan Tang. This domestic resurgence reinforced tea's place in Taiwan's cultural narrative, blending tradition with modernity to sustain economic and identity-driven momentum.^[30]^[31]^[32]^[33]^[16]

International Recognition and Legacy

Chun Shui Tang has garnered significant international acclaim for its role in popularizing bubble tea, with features in global media highlighting its origins. In a 2024 BBC World Service episode of Witness History, founder Liu Han-Chieh detailed the 1987 invention of pearl milk tea at the Taichung teahouse, crediting it with revolutionizing tea consumption worldwide.^[34] Similarly, a 2016 Economic Times article spotlighted Chun Shui Tang as the originator during a visit to its Taichung location, emphasizing its boutique-style innovation in Taiwan's tea scene.^[35] Taiwan's government has reinforced this status through promotional campaigns, with the Ministry of Foreign Affairs in 2023 describing Chun Shui Tang as a driver of hand-shaken drink trends and a must-experience for international tourists.^[36] A 2011 Taiwan Today report further positioned the brand as the mid-1980s birthplace of bubble milk tea, aligning with national efforts to export Taiwanese culinary heritage.^[37] The brand's innovations have profoundly shaped the global bubble tea industry, valued at approximately USD 2.83 billion in 2025 and projected to reach USD 4.78 billion by 2032.^[38] Chun Shui Tang's introduction of tapioca pearls in iced black tea contributed to the proliferation of chains across Asia, North America, and Europe, transforming a local experiment into a ubiquitous beverage phenomenon.^[16] This legacy is evident in the drink's annual sales exceeding a million cups at Chun Shui Tang alone, serving as an emblem of Taiwanese ingenuity on the world stage.^[2] Amid this expansion, Chun Shui Tang has navigated challenges in preserving authenticity against Westernized adaptations and widespread imitation. The brand promotes traditional Taiwanese tea elements, such as high-quality oolong bases, to differentiate from sweeter, milk-heavy variants that dominate international markets.^[16] Efforts include educating consumers on the original recipe through its outlets, countering the dilution of cultural roots in global chains.^[2] Looking ahead, Chun Shui Tang emphasizes sustainability and cultural diplomacy. In partnership with Springpool Glass, the company introduced cups made from recycled glass in 2021, aligning with Taiwan's circular economy goals to reduce waste in beverage packaging.^[30] Additionally, the brand supports tourism promotions, receiving invitations from the Taiwan Visitors Association to showcase bubble tea experiences, boosting visitor numbers to its Taichung flagship as a key cultural site.^[30] These initiatives position Chun Shui Tang as a steward of eco-conscious growth and Taiwan's soft power abroad.^[39]

References

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Bubble tea quest in Taiwan: How did it start? - CNN
Jul 12, 2017 · ... Chun Shui Tang teahouse in Taichung, Taiwan. The founder, Liu Han-Chieh, first came up with the idea of serving Chinese tea cold in the ...Missing: history | Show results with:history
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Chun Shui Tang Humanistic Tea House - 春水堂
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Humanistic Tea House - The Chun Shui Tang Story - 春水堂
Chun Shui Tang was founded by Mr. Liu, Han-Chieh on May 20, 1983. The first store was located on Siwei Street in Taichung. Initially, it was named “Yangxian Tea ...
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Address. No. 30, Siwei Street, West District, Taichung City · Phone Number. 04-22297991 · Business Hours. 08:00-22:00 ...
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Address. 4F, No. 58 Songren Road, Xinyi District, Taipei City (Feds Department Store Xinyi A13) · Phone Number. 02-87863356 · Business Hours. Sunday-Thursday 11: ...
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May 10, 2019 · Chun Shui Tang 春水堂 is the parent company to the brand TP-Tea 茶湯會 which started in 2005, and TP Tea currently has over 300 outlets across ...
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Aug 7, 2024 · Chun Shui Tang started out as a traditional teahouse in Taiwan. But as founder Liu Han-Chieh found out, selling tea was harder than loving ...
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The world's first Bubble Tea - a match made in heaven! First created in 1987, our rich and flavorful milk tea, perfectly paired with chewy tapioca pearls, ...Missing: invention | Show results with:invention<|control11|><|separator|>
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Truffle and Cheese Bread · Peanut Toast · Butter Toast · Garlic Toast · Red Bean Mochi Bread · Original Egg Pancake · Custard Egg Pancake · Pearl Custard Egg Pancake.
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Handmade noodles with a satisfying springiness are mixed with a special blend of vegetarian sauce and fragrant sesame oil. Combined with meticulously simmered ...
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