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Coco Ho

Coco Ho (born April 28, 1991) is a professional surfer from the of , , celebrated for her bold, high-performance style that includes powerful turns and aerial maneuvers. As a member of surfing's most iconic families, she is the daughter of Michael Ho, a pioneering professional surfer and two-time winner who claimed the 1982 Pipe Masters, and the niece of , the 1993 ASP World Champion and four-time Triple Crown victor. Her older brother, , introduced her to at age nine, igniting a passion that propelled her into competitive ranks. Ho's professional career began in earnest on the World Surf League's Qualifying Series (QS) in 2008, where she quickly established herself as a top talent. At age 17, she qualified for the elite in 2009, earning Rookie of the Year honors after securing her first CT victory at the Rip Curl Pro Search in and finishing fourth in the world rankings that season. She achieved a career-best second-place ranking on the in 2014 and reached four finals across her tour tenure, including her 2009 win. On the QS, Ho has amassed nine event victories, including a standout 2017 season with three wins in , , and , and she is tied for the record for most wins at the Super Girl Surf Pro with three titles (2012, 2016, and 2010). Standing at 5 feet 3 inches (160 cm), Ho's compact frame and aggressive approach have made her a fan favorite, though she has navigated injuries and qualification challenges in recent years, competing primarily on the QS as of 2025. Beyond competition, she has contributed to the sport through advocacy, modeling for ESPN's Body Issue in 2014, and promoting women's surfing.

Early Life

Family Background

Coco Ho was born on April 28, 1991, in , , to Michael Ho, a pioneering professional surfer renowned as the godfather of the surf scene, and his wife. Michael Ho achieved notable success in the sport, including victory at the 1982 Pipeline Masters, where he triumphed despite competing with a cast on his broken wrist. Ho's extended family further embeds her within surfing's elite circles. She is the younger sister of , a professional surfer who won the 2008 Oakley Pro Junior North America title at the O'Neill Cold Water Classic in . Her uncle, , became the first native Hawaiian to claim the World Surfing Championship in 1993, along with two Pipeline Masters wins and four titles. The family also includes surfing cousins such as Makoa Ho, reflecting a multi-generational legacy in the sport. Raised on Oahu's , Ho was immersed from childhood in a surfing dynasty often described as Hawaiian royalty, surrounded by the sport's most iconic waves and influential figures. This environment of constant ocean access and familial expertise shaped her early years, fostering an innate connection to culture. Known affectionately as "Cokes" or the "Flying Hawaiian," Ho embodies the spirited heritage of her lineage.

Introduction to Surfing

Coco Ho's introduction to surfing came early, shaped by her family's deep roots in the sport. At the age of nine, her older brother introduced her to riding waves on Oahu's , immersing her in the local . This familial guidance, drawing from the Ho dynasty's legacy as pioneers of Hawaiian , provided her with immediate access to challenging breaks and essential techniques from a young age. By age eight, Ho secured her first sponsorship, marking the start of her transition from casual rider to emerging talent supported by local surf brands. This early backing allowed her to focus on skill development amid the competitive environment. Standing at 5 feet 3 inches (160 cm) tall and weighing 123 pounds (56 kg) as listed in her profile, with a regular stance, Ho's compact build suited her agile style on the water. She favors 5'6" boards shaped by renowned shaper Matt Biolos, which complement her preference for high-performance designs that enable quick turns and speed. In her formative years, Ho honed her abilities on waves, practicing progressive maneuvers such as sharp snaps and fluid carves to build versatility. These spots became key to her growth, offering consistent conditions for refining her technique. At 17, in 2009, she qualified for the Women’s World Championship Tour, becoming the youngest woman to achieve this milestone and setting the stage for her professional ascent.

Competitive Career

Amateur Achievements

Coco Ho began her competitive career with notable success in regional and junior events in . In 2005, at the age of 14, she won the Open Women's Regional Hawaii Championship at the NSSA Hawaii Regional Championships, defeating strong local competition including and Lani Hunter. The following year, in 2006, Ho claimed the Open Regional Hawaiian Champion title, further solidifying her dominance in state-level contests. She also secured the Junior Champion crown that same year by winning the Billabong Junior Pro at Kewalo Basin, where she outperformed future world champion in the final. Ho's amateur trajectory accelerated in 2007, marked by several high-profile victories that highlighted her potential on larger stages. She won the Sunset Beach WCT Trials, advancing to the quarterfinals of the main event and earning recognition for her performance against elite competitors. Additionally, Ho took first place in the VQS Championship and was awarded Rookie of the Year for her standout results across the Hawaiian series. These achievements underscored her rapid progression from local to national contention. In 2008, Ho capped her junior career by winning the US Open Junior Pro Champion title, a prestigious event that showcased her against top young talents from around the world. By the end of her amateur phase, she had accumulated over 25 awards, establishing herself as one of the premier junior surfers and attracting early sponsorships that supported her travel to major competitions.

Professional Debut and World Tour

Coco Ho transitioned from a successful amateur career to the professional ranks in , qualifying for the (WSL) Women's (CT) at the age of 17, which made her the youngest woman to achieve this milestone at the time. Her debut season was marked by strong performances, culminating in her earning the Association of Surfing Professionals () Rookie of the Year award after securing a victory at the Rip Curl Pro Search in . Over the course of her professional tenure, Ho competed on the for 11 seasons from 2009 through 2019, often fighting her way back through the Qualifying Series (QS) after failing to retain her spot in certain years. Her 2011 season stood out for consistent top finishes across multiple events, though she did not capture a world title. In 2013, Ho received the Heat of the Year award for an exceptional performance that highlighted her skill and style in challenging conditions. Following the 2019 season, where she placed 6th in the Surfer Magazine Poll despite a challenging campaign, Ho shifted away from full-time competition. She began focusing on selective event participation and free , while prioritizing business endeavors and extensive travels, including an enviable itinerary across global surf spots in 2024 and into 2025. This transition allowed her to explore creative aspects of beyond the tour's demands.

Major Victories and Rankings

Coco Ho secured her first Championship Tour (CT) victory at the 2009 Rip Curl Pro Search in Portugal, defeating Chelsea Hedges in the final and earning the ASP Women's Rookie of the Year honor in the process. In 2010, Ho claimed the WQS 4-Star Salvador Bahia Pro in Brazil, marking her first professional Qualifying Series (QS) win. Later that year, she won the Supergirl Pro Junior event in Oceanside, California, taking home the largest purse in ASP Women's Pro Junior history at the time. Ho capped the season with victory at the WQS 6-Star Maresia Girls International in Brazil, her second QS win in the country that year. Ho's 2011 season was particularly dominant, as she became the ASP World Pro Junior Champion by winning the Oakley Pro Junior in Bali, Indonesia. She also triumphed at the WQS 6-Star Women's Legendary Pacific Coast Pro in Newcastle, Australia. These achievements propelled her to the overall World Qualifying Series title for 2011. Ho continued her QS success in 2014 with a win at the 6-Star Los Cabos Open of Surf in Mexico, where she bested fellow Hawaiian Brianna Cope in an all-Hawaii final. She followed this with victory at the WQS 6-Star Oceano Santa Catarina Pro in Brazil, solidifying her position as a top QS contender that season. In 2016, Ho won the Paul Mitchell Supergirl Pro QS 6,000 in Oceanside, California, posting two of the event's highest wave scores in the final to claim the title. Ho holds the record for most wins at the Super Girl Surf Pro with three titles (2008, 2012, 2016). In 2017, Ho won three QS events: the Pull & Bear Pantin Classic Galicia Pro in , the Pro Anglet in , and the White Buffalo Women's Pro in . Ho has been a consistent favorite in Surfer Magazine's annual Surfer Poll, ranking third among women in 2010 behind and . She rose to second place in 2011. Ho placed third again in 2012. Ho has not recorded any major QS or victories from 2021 through 2025, instead focusing on non-competitive trips and , such as her 2024 itineraries exploring global surf spots.

Business Ventures

Sponsorships and Endorsements

Coco Ho secured her first sponsorship at the age of eight, initiating a series of partnerships that bolstered her entry into professional . Her early long-term apparel sponsor was , which she joined at age ten and has supported her with clothing and branding throughout her career. Swatch became another key early partner, integrating her into their Proteam for watches and leading to product collaborations, such as the 2024 Coco Ho Blu timepiece featuring accents inspired by hues. Beats by provided audio endorsements, aligning with her dynamic lifestyle on and off the water. As her career progressed into the mid-2010s, Ho's victory at the 2009 Search in strengthened her ties to the brand through event-related branding and visibility. In 2018, she partnered with for video equipment, enabling the capture of her high-performance footage for promotional content. Starting in the late 2010s, Ho diversified into influencer-driven deals with non-traditional surf brands, extending through 2025. named her an ambassador in 2017 for their lifestyle audio products, a relationship that extended into fresh collaborations discussed in 2025. She also became a co-owner of Pirette in 2018, contributing to their surf-inspired beauty line. In 2025, she partnered with BuDhaGirl for their mindful jewelry line, emphasizing all-weather bangles that align with her active lifestyle. These endorsements have played a pivotal role in sustaining Ho's professional trajectory, funding her involvement in 11 consecutive seasons and facilitating worldwide travel for events.

XO Coco Surf

In , professional surfer Coco Ho launched XO Coco Surf, a dedicated to women's surfboards, in collaboration with shaper of Surfboards. The line focuses on shortboards tailored to women's proportions, featuring reduced widths, adapted profiles, and balanced distribution to enhance for surfers, with playful and vibrant designs that emphasize fun and authenticity in the water. The brand's philosophy centers on empowering women in by prioritizing female-first design principles, from fin placement to overall , while challenging male-centric industry norms. XO Coco Surf promotes accessibility through readily available stock models and resources like beginner quizzes, aiming to make high-quality equipment inclusive for women and girls worldwide, thereby contributing to the growing market for women-specific boards. During the brand's inaugural year in 2024, Ho traveled extensively to test prototypes and production models in diverse conditions, including sessions in the South of France, , , and , using a core quiver of boards like the 5'3" Bliss Twin and 6'4" Halcyon Twin. To mark the one-year anniversary in 2025, the brand released the 20-minute documentary "Year of XO," directed by Layne Stratton, which chronicles these global adventures and highlights the boards' versatility across wave types. By 2025, Ho had fully transitioned into a full-time entrepreneur, blending her expertise with business operations to drive XO Coco Surf's growth, while forgoing a return to the competitive tour. Her prior sponsorship experiences shaped the brand's vision for practical, women-led innovation in surf gear.

Media and Public Presence

Filmography

Coco Ho's primarily features her in surfing-related films and documentaries, where she portrayed both fictional characters and herself, drawing on her early experiences in the . Her debut came at age 11, highlighting her youthful connection to Hawaii's . In 2002, Ho appeared in the feature film as the young , a child character inspired by the protagonist's backstory in the surfing drama set on Oahu's . This uncredited but notable role showcased her natural skills amid a cast of emerging actors and real surfers. In 2007, she appeared as herself in the short documentary , which chronicled Hamilton's recovery and return to after a , with Ho contributing personal insights from her own background. That same year, she also featured as herself in the surf video . Ho's subsequent appearances shifted toward documentaries and surf videos, emphasizing authentic portrayals tied to her competitive career. In 2010, Ho took on another acting role in Six Days in Paradise, playing the fictional character Alicia McShane in a narrative surf thriller involving a group of friends facing danger during a trip. That same year, she appeared as herself in the surf video First Love, a feature-length film exploring themes of friendship and passion in women's surfing. In 2011, Ho starred as herself in the short surf film Leave a Message, a 6.0 production that highlighted high-performance female surfing across global locations, featuring her alongside top athletes like . She continued with documentary appearances, including as herself in the 2018 film She Is the Ocean, which explores the lives and passions of nine women connected to the sea, highlighting their courage and contributions to ocean-related pursuits. In 2020, she featured as herself in : Unstoppable, an inspirational documentary chronicling Hamilton's journey as a professional surfer and mother, where Ho discussed competitive dynamics among top female athletes.

Social Media and Advocacy

From 2021 to 2025, Ho emerged as a prominent influencer, amassing over 660,000 Instagram followers on her account @xococoho as of November 2025, where she shares content on surfing, travel, and lifestyle. Through this platform, she promotes healthy living as essential for athletic endurance. In 2024, Ho openly discussed her evolving health habits, emphasizing a simple, resilient lifestyle that includes adaptogens like ashwagandha for stress management, consistent workouts such as surfing and gym sessions, and nutrient-dense eating to support longevity in her sport. These practices reflect her shift toward sustainable wellness amid a demanding career, prioritizing recovery and balance over intense regimens. Ho's advocacy centers on enhancing women's access to , drawing from her legacy as the daughter of renowned surfer Michael Ho to inspire younger generations. She promotes inclusive business models in , such as employing women across operations. In a 2025 interview, Ho addressed the evolving business landscape of professional , underscoring opportunities for female athletes to build sustainable careers while fostering community growth.

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