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Volcom

Volcom is an American lifestyle brand specializing in apparel, footwear, accessories, and related products for action sports enthusiasts, with a focus on skateboarding, surfing, snowboarding, music, and art.^[1] Founded in 1991 by Richard Woolcott and Tucker Hall in Newport Beach and Huntington Beach, California, the company started as a modest venture funded by $5,000 from Woolcott's father, operating from the founders' bedrooms and achieving initial sales of $2,600 in its first year.^[1] Headquartered in Costa Mesa, California, Volcom embodies the "True to This" philosophy, which promotes authenticity, creativity, and a united global community driven by passion for boardsports and youth culture.^[1]^[2] The brand's growth accelerated through innovative designs and cultural engagement, including sponsorships of athletes, events, and films that captured the rebellious spirit of action sports.^[3] Volcom went public via an initial public offering on the New York Stock Exchange in June 2005, raising approximately $89 million and marking a significant milestone in its expansion.^[4] In 2011, French luxury conglomerate Kering (then PPR) acquired the company for $607.5 million, integrating it into its portfolio of lifestyle brands.^[5] Kering sold Volcom's intellectual property to Authentic Brands Group in April 2019, allowing the brand to maintain its operational independence while leveraging ABG's global marketing and licensing expertise.^[6] As of November 2025, under Authentic Brands Group's ownership of its intellectual property, Volcom operates through a licensing model for design, marketing, and distribution. In 2025, it faced operational challenges, including the Chapter 11 bankruptcy of its former U.S. licensee Liberated Brands in February, leading to license terminations, store closures in the U.S. and Hawaii, and transitions to new partners such as The Levy Group.^[7]^[8] The brand continues efforts in sustainable materials, such as organic cotton and water-saving production processes, and inclusive designs appealing to diverse audiences, while rooted in its countercultural origins.^[9]^[10] Its iconic stone logo and campaigns like "Let the Kids Ride Free," which supported youth events in boardsports, underscore its commitment to empowering the next generation of riders and creators.^[11]

Overview

Founding

Volcom was founded in 1991 in Orange County, California, USA, by Richard "Wooly" Woolcott and Tucker "T-Dawg" Hall, both avid surfers and snowboarders who sought to create a brand rooted in their passion for board sports.^[3]^[12] The company emerged from the founders' frustration with the dominant corporate surf industry, aiming to foster a more independent and creative space for youth culture.^[12] Woolcott and Hall started the venture in Woolcott's Corona del Mar bedroom with a modest $5,000 investment from Woolcott's father, marking the beginning of operations outside traditional industry norms.^[13]^[14] The initial concept positioned Volcom as "America's First Boarding Company," designed to unite the cultures of skateboarding, surfing, snowboarding, music, and art into a cohesive lifestyle brand that celebrated freedom and expression.^[1] This vision emphasized blending these elements to appeal to a community-driven audience, distinct from mainstream commercial influences. Early efforts reflected this ethos through the slogan "Youth Against Establishment," which captured the brand's rebellious spirit.^[12] In its nascent phase, Volcom's operations were grassroots, starting with stickers to build buzz and early clothing like shorts and T-shirts sold to local surf shops, allowing the founders to connect personally with their audience, prioritizing authenticity and community over corporate scalability, while building a foundation for the brand's enduring independence.^[14]^[12]

Brand Philosophy and Identity

Volcom's brand philosophy emphasizes authenticity, relentless pursuit of passions, and resistance to conventional norms, uniting a global community around the spirit of action sports. This ethos prioritizes creativity and individual expression over commercial conformity, fostering a lifestyle that celebrates skateboarding, surfing, snowboarding, and beyond. Central to this identity is the slogan "True to This," introduced in 2014 as a unifying battle cry that encourages unwavering commitment to one's "this"—be it a sport, art form, or personal drive—while evolving the brand's message toward maturity and inclusivity.^[1]^[15]^[16] The brand's foundational manifesto, "Youth Against Establishment" (Y.A.E.), emerged in the early 1990s shortly after Volcom's 1991 founding, embodying a rebellious stance against mainstream corporate encroachment on boarding sports culture. This credo rallied youth to preserve the raw, anti-establishment essence of skate, surf, and snow communities, serving as a rallying point for the brand's initial growth and visual graphics. Though phased out in favor of "True to This," Y.A.E. laid the groundwork for Volcom's enduring countercultural positioning.^[16]^[17] Visually, Volcom's identity revolves around the iconic "Stone" logo—a diamond-shaped emblem resembling an arrowhead or carved stone—that symbolizes strength, resilience, movement, and the unyielding pursuit of goals, qualities essential to action sports athletes. Often rendered in stark black-and-white contrasts, the logo evokes endurance and simplicity, while the brand's broader color palettes draw from elemental inspirations: deep blues and aquas for surf vibes, crisp whites and silvers for snow, and gritty grays or earth tones for skate culture.^[18]^[19] Beyond sports, Volcom integrates music and art as equal pillars of its DNA, creating a multifaceted cultural ecosystem. Through initiatives like Volcom Entertainment, the brand has sponsored and promoted bands such as Pepper, blending live music events with apparel drops to amplify community vibes. Similarly, the Featured Artist Series features collaborations with global creators—like airbrush artist Travis Spinks or graffiti specialist Anthony Lister—infusing products with bold, expressive designs that extend the brand's creative rebellion into visual storytelling.^[1]^[20]^[21]^[22]

History

1991–2005: Origins and Early Growth

Volcom was founded in 1991 by Richard Woolcott and Tucker Hall in Orange County, California, initially operating under the name Stone Boardwear, Inc., with a focus on creating t-shirts for surfers and snowboarders.^[3] The company started modestly, borrowing $5,000 from Woolcott's father and working out of his Newport Beach bedroom, driven by the founders' vision of blending the cultures of various board sports.^[3] In 1992, Volcom expanded its product offerings with the debut of boardshorts and transitioned from direct van sales to establishing its first warehouse, marking the beginning of more structured distribution.^[3] This was followed by the introduction of snowboarding gear in 1993 and a full apparel line by 1994, broadening its appeal within the boardsports community.^[3] By the mid-1990s, Volcom experienced steady growth, building on its core surf and snow roots. In 1997, the company entered the international market through licensing agreements in Europe, enabling wider distribution of its products abroad.^[3] That same year, Volcom launched Volcom Entertainment, a division dedicated to producing videos and films that captured the brand's adventurous spirit, such as the skateboarding video Freedom Wig.^[3] The expansion continued into the skateboarding sector in 2000, when Volcom formed its first professional skate team, sponsoring riders to further integrate skate culture into its identity.^[3] As the company matured, its financial performance strengthened significantly, setting the stage for public listing. By 2004, Volcom achieved revenues of $113.2 million, reflecting robust demand for its apparel and accessories.^[23] This growth culminated in an initial public offering on June 29, 2005, when the company listed on the NASDAQ under the ticker VLCM, pricing 4.69 million shares at $19 each and raising approximately $89 million to support further expansion.^[23]

2005–2019: Public Listing and Acquisitions

In 2005, Volcom went public on the NASDAQ exchange under the ticker symbol VLCM, offering 4.7 million shares at $19 each and raising approximately $89 million to fund expansion and operations.^[24] The company's stock experienced significant growth during the action sports apparel boom, reaching a peak of $51 per share in 2007.^[25] As a public entity, Volcom benefited from increased visibility and capital, enabling investments in product development and international markets while navigating competitive pressures in the youth lifestyle sector. In 2011, French luxury conglomerate PPR (later rebranded as Kering) acquired Volcom for $607.5 million, or $24.50 per share, through a cash tender offer and merger.^[26] This deal integrated Volcom into PPR's diverse portfolio alongside brands like Gucci and Saint Laurent, yet allowed the company to retain operational independence to preserve its youth-oriented, action sports identity.^[5] Under Kering's ownership, Volcom expanded its global footprint, growing its directly operated retail stores to nearly 100 locations worldwide by 2019 and enhancing distribution across 60 countries.^[27] The period also saw product line diversification, including strengthened women's and children's categories to broaden appeal in North America and key international markets.^[28] By 2019, as Kering refocused on its core luxury houses, it sold Volcom's intellectual property rights to Authentic Brands Group (ABG), a brand management firm, for an undisclosed amount.^[6] This transaction marked Volcom's shift from direct ownership to a licensing model, with ABG overseeing brand strategy and the existing management team acquiring the operating license to continue day-to-day development and distribution.^[6] The move aimed to leverage ABG's expertise in global licensing for wider market reach while sustaining Volcom's core values in surf, skate, and snowboarding communities.

2019–Present: Licensing Transitions and Challenges

In April 2019, Authentic Brands Group (ABG) acquired the intellectual property rights of Volcom from Kering, marking a shift to a licensing-based model where ABG retained ownership while partnering with operational entities.^[29] ABG collaborated with Volcom's then-CEO Todd Hymel to establish Liberated Brands as the primary licensee, responsible for manufacturing, wholesale, retail, and distribution in North America, with ABG holding a minority stake in the new company.^[30] This structure allowed Volcom to leverage ABG's extensive licensing network while maintaining its core action sports identity through Liberated's management.^[31] By late 2024, tensions arose as ABG terminated Liberated's licenses for Volcom and other brands, citing operational and financial concerns, which set the stage for significant disruptions.^[7] In February 2025, Liberated Brands filed for Chapter 11 bankruptcy protection, leading to the closure of all 124 U.S. retail stores operated under Volcom, Billabong, Quiksilver, and related brands by early March; the case was dismissed in May 2025 after asset sales generated approximately $65 million.^[32]^[33] The bankruptcy filing highlighted mounting debts and the end of the ABG agreement, resulting in the liquidation of inventory and the cessation of Liberated's Volcom operations in the U.S.^[34] Amid these challenges, ABG swiftly transitioned Volcom to new licensing partners to ensure continuity. The Levy Group acquired the Volcom license in January 2025, taking over wholesale, design, and distribution responsibilities in the U.S. and expanding its Costa Mesa operations to support the brand.^[35] ^[36] Separately, Majesty Brands was appointed as the licensee for Volcom socks in the U.S. and Canada, with manufacturing and wholesale distribution set to launch for Fall 2025 collections.^[37] Internationally, ABG expanded its partnership with Boardriders Japan in June 2025 to include Volcom distribution, adding it to an existing portfolio of eight ABG-owned action sports brands in the region and aiming to capitalize on Asia's growing market.^[38] In Canada, Volcom's seven stores remained operational under separate management, unaffected by the U.S. closures, providing a stable retail foothold.^[39] These transitions prompted Volcom to pivot toward wholesale partnerships and e-commerce as primary channels, reducing reliance on physical retail amid post-pandemic market shifts and economic pressures.^[8] As of November 2025, the brand continues to operate actively under ABG's oversight, with new licensees focusing on digital sales and international expansion to drive recovery.^[40]

Products

Core Apparel and Accessories

Volcom's core apparel encompasses a range of products designed specifically for the demands of action sports, including boardshorts crafted from quick-dry, stretch fabrics for extended sessions in water; wetsuits such as the Modulator series featuring chest-zip entries, thermal linings, and fully taped seams for warmth and flexibility during surfing; T-shirts and hoodies made with moisture-wicking materials for everyday versatility; jeans and pants incorporating durable denim with stretch elements for mobility in skate and urban settings; and outerwear like GORE-TEX jackets providing waterproof and breathable protection against snow and rain in snowboarding environments.^[41]^[42]^[43]^[44] The brand's footwear line includes sandals and flip-flops constructed from water-friendly materials like rubber and nubuck for surf and beach activities; sneakers designed with cushioned soles and grip patterns for skateboarding and casual wear; and slides offering quick-drying comfort post-water sessions. These items feature durable outsoles and adjustable straps to ensure performance and versatility across action sports disciplines.^[45]^[46] The brand's accessories complement these apparel lines, featuring backpacks and bags constructed from rugged, water-repellent nylon for carrying gear during surf, skate, or snow activities; hats and beanies offering UV protection and adjustable fits; and sunglasses designed with anti-fog coatings and interchangeable lenses to enhance visibility in varying light conditions, often incorporating the Youth Against Establishment (Y.A.E.) motifs that reflect the brand's rebellious spirit. These items prioritize technical fabrics like hydrophobic polyester blends to ensure longevity and performance in harsh elements.^[47]^[48]^[49]^[50] Volcom's design ethos emphasizes timeless, versatile styles that blend streetwear aesthetics with performance-oriented features, such as four-way stretch fabrics for unrestricted movement and reinforced stitching for durability across surf, skate, and snow disciplines. Targeted primarily at youth and young adults engaged in action sports, the collections include inclusive sizing options ranging from XS to XXL, with height and measurement guides accommodating diverse body types to promote accessibility and comfort.^[51]^[23]^[52]

Workwear and Specialized Lines

In the 2020s, Volcom expanded its product offerings into workwear tailored for professional and hands-on users, with the "Trade & True" campaign launched in 2025 emphasizing durable apparel as a "uniform for makers, builders, and doers."^[53] This line features items such as the Caliper II relaxed-fit pants and shorts, constructed from rugged twill with triple-needle stitching for reinforcement, abrasion-resistant Nylon 66 fabric, and multiple utility pockets including cargo and tool storage to accommodate on-site needs.^[54] Jackets and shirts in the collection incorporate similar reinforcements, like strengthened knees and hems, positioning the workwear as functional gear for tradespeople requiring reliability during extended use. The line also includes work sneakers and tactical boots with slip-resistant soles and protective toes for safety in demanding environments.^[55]^[45] Volcom's specialized lines extend to targeted categories beyond traditional apparel, including swimwear introduced in 2016 using ECONYL yarn derived from upcycled discarded fishing nets and other nylon waste to create sustainable bikini and one-piece options in the Simply Solid collection.^[56] For kids' and women's segments, performance-oriented items such as long-sleeve rashguards provide UPF 50+ UV protection, featuring raglan sleeves and quick-dry fabrics to support active outdoor and water-based activities while shielding against sun exposure.^[57] Key innovations in these lines include Volcom's commitment to eliminating PVC from all products by 2016, achieved through material substitutions that reduced environmental impact across manufacturing.^[58] The brand has also pursued collaborations for limited-edition releases, such as the 2023 Hot Wheels x Run The Jewels capsule, which tied into promotional events and produced event-specific apparel and accessories to blend cultural partnerships with utility-focused designs.^[59] These extensions position Volcom's workwear and specialized products as versatile solutions for "doers" in trades, arts, and recreational pursuits, broadening appeal from action sports to practical, everyday utility while incorporating eco-conscious materials like recycled nylons.^[53]

Business Operations

Retail and Distribution

In the United States, Volcom's owned retail stores were fully closed in 2025 following the Chapter 11 bankruptcy filing of Liberated Brands LLC, its former North American licensee, which operated over 100 locations nationwide.^[32]^[60] This shift prompted a strategic pivot to direct-to-consumer sales through the volcom.com e-commerce platform and expanded wholesale distribution to third-party partners, emphasizing a non-promotional, brand-focused shopping experience.^[61] Key wholesale partnerships include specialty retailers such as Zumiez, which continues to stock Volcom apparel and accessories across its stores.^[62] Internationally, Volcom maintains a physical retail footprint with seven operational stores in Canada, unaffected by the U.S. closures due to separate licensing arrangements.^[63] In Japan, distribution expanded significantly in 2025 through an enhanced partnership between Authentic Brands Group (ABG), Volcom's parent company, and Boardriders Japan, which now handles retail, wholesale, and e-commerce operations for the brand.^[38] European and Asian markets rely on robust wholesale networks managed by regional licensees, including a restructured operation in Europe under OneTurn following the acquisition of Liberated Brands Europe in May 2025.^[64] Volcom's overall distribution model under ABG is licensing-centric, with regional partners responsible for sales, inventory, and market-specific strategies to ensure brand consistency.^[65] This approach has supported e-commerce expansion, with volcom.com serving as a core channel for global direct sales amid the transition from brick-and-mortar retail.^[40]

Sponsorships and Athlete Teams

Volcom's sponsorship strategy emphasizes long-term partnerships with elite athletes in action sports to embody its "True to This" philosophy, fostering authenticity and innovation since the brand's inception in the early 1990s. These endorsements provide athletes with essential gear, travel support, and resources to pursue their passions, while aligning the brand with cultural progression in surfing, skateboarding, and snowboarding. By selecting riders who demonstrate dedication and creativity, Volcom builds a roster that not only promotes its products but also influences broader lifestyle narratives within these communities.^[1]^[23] The Volcom surf team features prominent competitive surfers who contribute through high-performance riding and video productions. Key members include Yago Dora, the 2025 WSL World Surf League Champion and Volcom's first world title holder; Jack Robinson, a Western Australian prodigy known for his powerful style; Coco Ho, a Hawaiian surfer with deep family roots in the sport who joined at age 10; and Noa Deane, an Australian rider signed in 2017 for his versatile and energetic approach. These athletes focus on elite competition and creative content, testing gear in diverse wave conditions to refine Volcom's surf apparel.^[66]^[67]^[68]^[69] In skateboarding, Volcom supports a team of street and park specialists who emphasize technical innovation and film collaborations. Standouts include Simon Bannerot, a Canadian skater selected through Volcom's "What In The Park" contests for his technical prowess; and Milton Martinez, an Argentine rider celebrated for his aggressive style and appearances in major skate videos. Omar Hassan, a longtime team member, brings decades of experience from street skating scenes. This roster drives product development through real-world testing in urban environments. The snow team comprises backcountry explorers and park riders who push boundaries in freeride and technical snowboarding. Notable athletes are Arthur Longo, the French "King of Pop" known for his stylish park riding since the mid-2000s; Bryan Iguchi, a foundational rider from Southern California who has been with Volcom since its early days and excels in all-terrain freeriding; and Desiree Melancon, a pioneer in women's street snowboarding with over a decade of influential video parts.^[70]^[71] These athlete teams significantly impact Volcom's operations by providing direct feedback for product testing, ensuring designs meet the demands of professional use, and starring in marketing campaigns that highlight the brand's commitment to progression. Their involvement helps translate on-mountain, wave, and street experiences into authentic apparel lines, reinforcing Volcom's position in action sports culture.^[1]

Community Engagement

Give Back Series

The Volcom Give Back Series was launched in 2008 as an initiative that donates a percentage of proceeds from select product styles to community-based non-profits supporting youth-focused endeavors in action sports, arts, and music. This program aligns with the brand's philosophy of fostering creativity and anti-establishment expression through support for hands-on community projects.^[72] The scope of the program extends globally, backing initiatives such as skateboarding programs for homeless youth, surf camps, music festivals, and art installations that engage young people. Applications or nominations for support are reviewed by the Volcom team, with priority given to proposals that embody creativity, innovation, and the brand's core values. The selection process emphasizes projects with tangible impacts on youth development, ensuring resources reach initiatives that inspire participation and personal growth.^[73] Notable examples include support for the National Coalition for the Homeless through the "Give Jeans a Chance" campaign, which collected over 5,000 pairs of jeans by 2010 to provide clothing and build confidence among underserved youth, as well as funding for international youth surf events combining athletic training with cultural exchange. These efforts highlight the program's role in empowering underrepresented groups through accessible, passion-driven activities.^[73]

Philanthropic Initiatives

Volcom launched the Give Back Series in 2008 as a philanthropic program designed to support community-based non-profits by donating a percentage of proceeds from select apparel and accessory styles directly to partner organizations.^[81] This initiative emphasizes raising awareness and providing financial aid for social causes, particularly those impacting youth and underserved communities within action sports circles.^[82] Key partnerships under the Give Back Series include the National Coalition for the Homeless, through the ongoing "Give Jeans a Chance" campaign, which collects wearable denim donations at retail locations worldwide and distributes them to local shelters, with annual drives facilitating thousands of pairs since its inception.^[83] In 2011, Volcom collaborated with TACA (The Autism Community in Action) to launch limited-edition products, directing a portion of sales toward autism awareness and family support events, thereby boosting fundraising and visibility for the cause.^[72] These efforts highlight Volcom's commitment to addressing homelessness and neurodiversity, issues that resonate with the brand's action sports audience. Beyond targeted campaigns, Volcom provides product and monetary donations for disaster relief, particularly aiding surf and skate communities affected by natural calamities. For instance, following Hurricane Sandy in 2012, the company organized a three-day employee-driven relief drive that collected over 95 boxes of apparel and supplies for distribution to impacted areas in the Northeast.^[84] Additional collaborations, such as with the Sheckler Foundation, support youth mentorship programs by funding initiatives that empower young athletes through education, skill-building, and community involvement in skateboarding and other action sports.^[85] Employee volunteer programs further extend this scope, encouraging staff participation in donation drives and local outreach focused on social challenges in action sports hubs. The Give Back Series remains active as of 2024, with events like the Live Like Sion Gromfest continuing to support community causes.^[86] This approach complements broader community grants under the Volcomunity Program by concentrating on issue-specific charitable partnerships.

Sustainability Efforts

Volcom has implemented several initiatives to minimize its environmental impact, focusing on material innovation and operational efficiency in manufacturing. In 2013, the company launched an Environmental Profit & Loss (EP&L) assessment to quantify its ecological footprint, including carbon emissions, waste, and water usage, with annual evaluations to track progress.^[58] This tool supports data-driven decisions for sustainability, aligning with broader goals established under its former parent company, Kering.^[87] A key material shift involved phasing out polyvinyl chloride (PVC), a plastic linked to environmental harm, across all product lines. Volcom committed to achieving PVC-free collections by 2016, eliminating it from apparel, accessories, and packaging to reduce pollution from production and disposal.^[88] Concurrently, the brand introduced Econyl regenerated nylon in 2016 for its Simply Solid swimwear collection, sourcing the material from recycled fishing nets and other discarded nylons recovered from oceans.^[56] This upcycled yarn, produced by Aquafil, diverts waste from landfills and marine environments while maintaining performance standards for swimwear and bikinis.^[89] Broader efforts include supply chain improvements and resource conservation. In 2018, Volcom earned accreditation from the Fair Labor Association (FLA) following rigorous audits of its manufacturing facilities and suppliers, ensuring ethical oversight that indirectly supports sustainable practices by verifying compliance with environmental standards.^[90] Additionally, the 2019 launch of the Water Aware denim collection adopted enzyme, ozone, and laser finishing techniques, reducing water consumption in garment processing by up to 40% compared to traditional methods and saving an estimated 4 million liters annually.^[91]^[92] The Water Aware program has continued, saving over 4.5 million liters of water since 2019 as of 2021.^[10] Volcom's sustainability goals emphasize measurable reductions, targeting a 25% decrease in carbon emissions, waste, and water usage by 2016 relative to 2012 baselines, with ongoing EP&L reporting to monitor carbon footprint progress.^[58] To enhance material safety, the company incorporates Bluesign-approved dyes and processes in select products, which limit hazardous chemicals and resource use during textile production.^[93] Similarly, OEKO-TEX Standard 100 certification is applied to various garments, verifying the absence of harmful substances from raw materials to finished items.^[94] As of 2025, Volcom continues to use 100% regenerated nylon in select swimwear to support sustainability goals.^[95]

Recognition

Industry Awards

Volcom has received several notable industry awards recognizing its contributions to action sports apparel, innovation, and cultural impact, particularly during key growth periods following its 2005 initial public offering (IPO). These accolades highlight the brand's evolution from a niche surf and skate label to a broader lifestyle entity, with recognitions often tied to strategic expansions in product lines and market presence. In 2010, Volcom was awarded "Brand of the Year" by the TransWorld Business Industry and Retail Awards, praised for its innovative approaches in action sports apparel that blended functionality with cultural relevance during a phase of post-IPO consolidation and global expansion. This honor underscored Volcom's ability to maintain authenticity while scaling operations, as the brand navigated increased competition in the boardsports sector.^[96] The brand's commitment to snow sports culture earned it the Doc DesRoches Industry Award in 2020 from the U.S. Ski & Snowboard Association, acknowledging Volcom's longstanding support for athletes and events that advance snowboarding's development and community engagement. Presented at the Snow Industry America (SIA) Snow Show, the award was accepted by Volcom's CEO and CMO, reflecting the company's role in fostering industry-wide progress amid its integration into larger corporate structures post-acquisition.^[97] In 2011, Volcom received a nomination from the Surf Industry Manufacturers Association (SIMA) for Environmental Product of the Year for its V.Co-Logical boardshort line, which incorporated sustainable materials and practices. This recognition aligned with Volcom's growth in eco-conscious initiatives, positioning the brand as a leader in balancing commercial success with environmental stewardship during a decade of heightened sustainability focus in the surf industry.^[98]

Founder and Brand Honors

Richard Woolcott received the inaugural Entrepreneur of the Year Award from Chapman University's Leatherby Entrepreneurship Center in 2010, recognizing his leadership in building Volcom from a garage startup into a global lifestyle brand with significant economic impact in the action sports industry.^[99]^[100] This honor highlighted Woolcott's strategic vision, including the company's public listing in 2005 and its eventual acquisition by Kering in 2011 for $607.5 million. No major individual awards for Tucker Hall are prominently documented in industry records. The brand itself has garnered recognition for its contributions to boardsports apparel and innovation. Volcom was named Manufacturer of the Year by the Surf Industry Manufacturers Association (SIMA) in 2003, 2005, and 2006, praised for its business strategy, market leadership, and role in driving industry growth through product development and economic influence.^[101] In 2014, it won Women's Apparel Brand of the Year at the SIMA Image Awards,^[102] and in 2015, its Mod-Tech boardshorts took Boardshort of the Year for their advanced water-repellent technology.^[103]

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### Key Facts About Volcom
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New Billabong, Volcom and RVCA Operators Expand Orange ...
Feb 3, 2025 · The Levy Group plans to lease additional space next to its existing office in Costa Mesa on Baker Street, currently dedicated to Roxy. “Volcom ...Missing: Majesty | Show results with:Majesty
[32]
Authentic Brands Group Partners with Majesty Brands for Volcom ...
Feb 18, 2025 · Majesty Brands will take on manufacturing, wholesale and distribution for Volcom women's, men's and kid's socks across the US and Canada.Missing: Levy | Show results with:Levy
[33]
Authentic Expands Partnership with Boardriders Japan to Include ...
Jun 3, 2025 · Authentic Expands Partnership with Boardriders Japan to Include Volcom and Spyder. BRJ Now Operates Eight of Authentic's Iconic Action and ...
[34]
Volcom Stores in Canada to Remain Open Despite U.S. Closures
Feb 12, 2025 · Volcom will keep all nine Canadian stores open despite U.S. closures. The loyalty program is ending, but retail operations remain ...
[35]
Liberated Brands Files for Chapter 11 Bankruptcy, Volcom & Other ...
Feb 4, 2025 · Liberated Brands, the former licensees of Volcom, Quiksilver, Billabong, Roxy + others, filed for Chapter 11 bankruptcy on Sunday.Missing: current | Show results with:current
[36]
Volcom® | Skate, Surf & Swimwear, Snowboarding Clothes & More
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[37]
https://corporate.authentic.com/press-releases/authentic-brands-group-majesty-brands-volcom-socks
[38]
https://corporate.authentic.com/press-releases/authentic-partnership-boardriders-japan-volcom-spyder
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https://retail-insider.com/retail-insider/2025/02/volcom-stores-in-canada-to-remain-open-despite-u-s-closures/
[40]
https://www.volcom.com/
[41]
https://www.volcom.com/collections/mens-boardshorts
[42]
https://www.volcom.com/collections/mens-wetsuits
[43]
Wetsuits - Volcom Europe
Wetsuits · Modulator 4/3Mm Chest Zip Full Wetsuit · Modulator 5/4/3Mm Hooded Chest Zip Wetsuit · Modulator 4/3Mm Hooded Chest Zip Wetsuit · 2/5Mm Pullover Hood.
[44]
https://www.volcom.com/pages/snow
[45]
https://www.volcom.com/collections/mens-shoes
[46]
https://www.volcom.com/collections/mens-sandals
[47]
VOLCOM WORKWEAR TRADE AND TRUE 2025 CAMPAIGN
Jun 24, 2025 · Volcom Workwear has always been more than just gear - it's a uniform for makers, builders, and doers. For 2025, “Trade & True” pushes that ...
[48]
https://www.volcom.com/collections/bags-backpacks
[49]
https://www.volcom.eu/collections/wetsuits
[50]
Volcom's Sustainability Initiative Turns Fishing Nets into Bikinis
Upcycling the fishing nets and other nylons will help Volcom reach a key sustainability goal to “increase both the amount of recycled material ...
[51]
https://www.volcom.com/collections/mens-clothing
[52]
Volcom Launches EP&L, Commits To Reducing Emissions, Waste ...
Reducing the company's carbon emissions, waste and water usage by 25%; Removing PVC from all product lines; Sourcing paper and packaging items from recycled ...Missing: elimination 2018
[53]
Hot Wheels, Volcom, and Run The Jewels Join Forces For a ...
Sep 19, 2023 · The Hot Wheels x Volcom x Run The Jewels collaboration is set to launch on September 22, 2023 and will be available for purchase through Volcom retailers.
[54]
All Quiksilver, Billabong and Volcom stores will close in the US after ...
Feb 6, 2025 · More than 100 locations across the United States are shutting down in the coming weeks after their operator, Liberated Brands, filed for bankruptcy.
[55]
Liberated Bankruptcy Media Storm Hits Industry Hard
Feb 13, 2025 · We will also begin to operate the Volcom e-commerce channel, in ... 2025, with a focus on brand and a non-promotional experience.
[56]
https://triplepundit.com/2016/volcoms-sustainability-initiative-turns-fishing-nets-bikinis/
[57]
Volcom Stores in Canada to Remain Open Despite U.S. Closures
Feb 12, 2025 · VOLCOM will keep all seven Canadian stores open despite U.S. closures. The loyalty program is ending, but retail operations remain ...
[58]
Volcom: Former executives take over European distributor Liberated ...
May 1, 2025 · A new chapter began for Volcom's European business. A continuity plan took shape with the acquisition of Liberated Brands Europe by OneTurn.Missing: wholesale | Show results with:wholesale
[59]
Authentic Brands Group Announces Liberated Brands as Strategic ...
Sep 27, 2023 · As the core licensee and operating partner for other Authentic-owned leading action and outdoor sports brands Volcom and Spyder, Liberated ...
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https://abc7ny.com/post/quiksilver-billabong-volcom-stores-will-close-us-liberated-brands-files-bankruptcy/15872462/
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https://shop-eat-surf-outdoor.com/news/liberated-bankruptcy-media-storm-hits-industry-hard/604151/
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https://www.zumiez.com/brands/volcom
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https://www.linkedin.com/posts/retail-insider_volcom-stores-in-canada-to-remain-open-despite-activity-7295476024316702720-YNy4
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https://ww.fashionnetwork.com/news/Volcom-former-executives-take-over-european-distributor-liberated-brands-europe%2C1725488.html
[65]
https://corporate.authentic.com/press-releases/authentic-brands-group-liberated-strategic-partner
[66]
Volcom To Be The Official Outfitter Of The U.S. Snowboard Team
Nov 12, 2019 · Volcom will outfit both the men and women of the US Snowboard Team, including athletes, coaches, and support staff.
[67]
Volcom's Give Back Series Supports TACA - 3BL Media
Volcom's Give Back Series is one where the company teams up with people-based non-profit organizations to help raise awareness and funds for them. Jun 28, 2011 ...
[68]
Volcom Plants Roots in Sustainability and Corporate Social ...
May 13, 2013 · The company supports charities and organizations, including the National Coalition for the Homeless, through Give Back programs like the recent ...
[69]
Volcom Surf Happening 2025-26
Hang out with the Volcom Surf Team. Each competitor will surf an equal number of heats and will be filmed and scored by seasoned judges and Volcom team riders.Missing: athletes | Show results with:athletes
[70]
Volcom Surf Happening 2025 is on! - Carvemag.com
Jul 3, 2025 · Volcom Surf Happening 2025 is on! Jul 3, 2025. The ... Final event in Sagres, Portugal in February 26 5000€ prize purse.
[71]
Volcom Takeover 2025
Volcom is once again taking over some European snowparks and resorts with free-to-enter snowboarding events! Don't miss the one near you.Missing: wholesale network
[72]
Volcom Rail Jam - Volcom Park Takeover - Dodge Ridge
Volcom Rail Jam – Volcom Park Takeover ; Date: March 29, 2025 ; Time: 1:00 pm - 3:00 pm ; Venue: Dodge Ridge Mountain Resort ...
[73]
Volcom Skate Happening 2025
Volcom Skate Happening 2025 · 7 September - Nafpaktos, Greece CANCELED · 12 September - Fleurieu, France · 20 September - Alicante, Spain · 20 September - Krakow, ...Missing: wholesale network
[74]
Volcom Pipe Pro - Red Bull
For the 10th year, the world's best surfers return to Oahu, Hawaii and the world-famous Banzai Pipeline.
[75]
Volcom / Oakley Shred for the Cup Slopestyle Finals 2025 Results
Volcom / Oakley Shred for the Cup Slopestyle Finals 2025 Results · 1 Berkley Newsome 300 · 2 Ellie Olup 280 · 3 Everly Brinkley 260 · 4 Oakley Cash 240 · 5 ...
[76]
Volcom, In Partnership With National Coalition For The Homeless ...
Created in 2008, the Volcom Give Back Series (VGBS), is a program where a percentage of proceeds from select styles go directly to community-based non-profits.
[77]
Volcom Give Back Series - 3BL Media
Volcom's Give Back Series is one where we team up with people-focused organizations to help raise awareness for and advocate for the amazing work they are ...Missing: philanthropy | Show results with:philanthropy
[78]
Give Jeans A Chance - 3BL Media
Volcom's Give Jeans a Chance campaign is a part of our Give Back Series. We've partnered with National Coalition for the Homeless and many of our retail ...
[79]
Industry moves to help Sandy victims, including ... - Shop Eat Surf
“Volcom just finished a three-day Sandy Relief Drive…more than 95 boxes full of Volcom Corporate and Employee donations are headed off to two direct contacts on ...
[80]
Volcom announces exclusive collection with New Era and Tilly's ...
Aug 25, 2015 · COSTA MESA, CA–August 25th, 2015–Volcom is proud to announce their collaboration with New Era and Tilly's benefitting The Sheckler ...
[81]
http://reportalert.info/3blmedianews/?mid=7832&pgno=1005&fdpgno=1
[82]
[PDF] Volcom EP&L April 2013 - Kering
Apr 10, 2013 · • Increasing the amount of sustainable materials ... Volcom's sustainability strategy is managed by Derek Sabori, the company's Senior Director of.Missing: phase out Econyl
[83]
PPR Introduces Environmental and Social 5-year Targets across ...
•All our collections will be PVC-free latest by 2016. •Ensuring all hazardous chemicals have been phased out and eliminated from our production by 2020.
[84]
This New Swimwear Is Made From Recycled Fishing Nets
Nov 11, 2016 · The suits are made from old discarded fishing nets, as well as old carpets and other waste. They're turned into nylon and a yarn called Econyl.
[85]
VOLCOM ACHIEVES FAIR LABOR ASSOCIATION ACCREDITATION
30-day returnsJul 24, 2018 · Volcom was officially voted in by the Fair Labor Association (FLA) as an accredited 'member;' an achievement Volcom has had its sights set on since 2014.
[86]
Volcom Launches Water Aware Collection, Saves 40 Percent More ...
Aug 9, 2019 · By adopting new wash and finishing methods, Volcom's new 'Water Aware' collection is projected to save 40 percent more water in 2019.Missing: manufacturing | Show results with:manufacturing
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https://www.kering.com/api/download-file/?path=kering_FR_presse_communique_volcom_launches_epl_reduce_emissions_waste_water_usage_20130411_pdf_ea9c451679.pdf
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Volcom Girl's Frochickidee Insulated Snowboard Pant - Amazon.com
Bluesign. Certification Details. Bluesign. Bluesign certified products are made with safer chemicals, fewer resources and less energy at production sites.
[89]
Volcom mens Jogger - Amazon.com
Certification Details. OEKO-TEX STANDARD 100. OEKO-TEX® STANDARD 100 certified products require every component of a textiles production including all thread, ...
[90]
TransWorld Business 2010 Industry & Retail Award ... - KickerClub
TransWorld Business 2010 Industry & Retail Award Winners · Industry Awards · Brand Of The Year: Volcom · Retail Awards · Shop Of The Year: Surfside Sports, Costa ...
[91]
Lifestyle Brand Volcom Honored With Doc DesRoches Industry Award
Jan 30, 2020 · ... raised millions to support team athletes. “This award is important to showcase lifestyle brands like Volcom who are innovative within our ...Missing: Give | Show results with:Give
[92]
2 San Clemente brands win surf industry awards
Feb 9, 2011 · ... SIMA Image Award for Environmental Product of the Year. Green Foam beat out Billabong's Recycled Boardshort Series and Volcom's V.Co-Logical ...
[93]
Richard R Woolcott Chairman/Founder, Volcom Inc - Bloomberg.com
Richard R Woolcott is Chairman/Founder at Volcom Inc. See Richard R Woolcott's compensation, career history, education, & memberships.
[94]
So OC! Surfer honored as entrepreneur - Orange County Register
Apr 18, 2010 · Richard Woolcott, co-founder and chief executive of Volcom action sports clothing company in Costa Mesa, has been named the inaugural Entrepreneur of the Year.
[95]
Leatherby Entrepreneurship Center at Chapman University to ...
Leatherby Entrepreneurship Center at Chapman University to Present Entrepreneur of the Year Award to Richard Woolcott of Volcom. Award Ceremony on May 19th ...
[96]
SIMA Names Volcom as Manufacturer of the Year | SGB Media Online
In the past 16 years, SIMA's Environmental Fund has raised more than $3 million for environmental groups seeking to protect the world's oceans, beaches and ...
[97]
The Best of the 2014 SIMA Image Awards | The Inertia
Feb 21, 2015 · The goal of the SIMA Image Awards is to identify the surf industry's most influential companies and recognize them for their efforts to advance ...