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Country Style

Country Style is a Canadian fast-casual restaurant chain specializing in coffee, baked goods, and quick-service meals, with a focus on freshly ground coffee made from a secret blend of 100% premium Arabica beans, a variety of doughnuts and pastries, and all-day breakfast and lunch sandwiches.^[1] Founded in 1963 in Toronto, Ontario, the chain began as a doughnut shop offering over 50 varieties alongside coffee and has since expanded its menu to include broader bakery items, hot and cold beverages, and deli-style options like clubhouse sandwiches and soups.^[1] Over its more than 60-year history, Country Style has grown to operate nearly 350 locations, predominantly in Ontario but also in Western and Atlantic Canada, through a mix of company-owned and franchised outlets in formats such as free-standing stores, strip plazas, malls, and gas station convenience sites.^[1] The brand emphasizes a cozy, welcoming atmosphere and consistent quality, with its original coffee recipe unchanged since inception to deliver notes of citrus and caramel in a medium-bodied brew.^[1] Acquired by MTY Food Group Inc. in 2009, Country Style operates as a wholly owned subsidiary, enabling further franchising opportunities and integration with MTY's portfolio of quick-service concepts.^[2]

History

Founding and early development

Country Style was founded in 1963 by Alan Lowe in Toronto, Ontario, as a modest doughnut shop centered on freshly baked goods and coffee.^[3]^[4] The venture began with a single location offering high-quality, handcrafted products to appeal to local customers seeking affordable, convenient treats.^[1] From its inception, the menu focused on an array of over 50 varieties of doughnuts alongside simple, freshly brewed coffee, creating a welcoming atmosphere that emphasized quality and freshness.^[1] This straightforward approach resonated rapidly in the Toronto community, fostering local popularity and prompting the expansion to approximately ten outlets by 1966.^[5] The chain's emphasis on baked-in-store doughnuts and hot coffee distinguished it in a market dominated by less specialized eateries, driving steady growth through franchising starting that same year.^[4] By the mid-1970s, Country Style had grown to dozens of locations primarily in Ontario, solidifying its position as a frontrunner in the Canadian coffee and doughnut sector ahead of competitors like Tim Hortons, which saw accelerated national prominence later in the decade. This era marked the establishment of its core business model: franchise-driven operations prioritizing fresh, made-to-order baked items in community-oriented settings. The early development was not without hurdles, as the chain navigated fierce competition from U.S.-based entrants like Dunkin' Donuts and Mister Donut, alongside growing market saturation in urban Ontario that pressured profitability and site selection.^[6] These challenges underscored the need for innovative franchising and localized marketing to maintain momentum in a rapidly evolving quick-service landscape.

Expansion across Canada

Following its early success in Ontario, Country Style began expanding westward in the 1970s, opening locations in major cities such as Calgary and Vancouver to tap into growing suburban and urban markets.^[7] This move aligned with the chain's strategy to leverage automobile culture and franchise networks, particularly among immigrant entrepreneurs, resulting in approximately 20 stores by 1970 and steady growth to 63 outlets by 1977.^[7] By 1980, the chain had reached 135 locations, establishing a stronger presence in southern Ontario while attempting broader national scaling.^[7] In the early 1980s, Country Style ventured into Eastern Canada, entering the Maritime provinces including Nova Scotia, Prince Edward Island, and New Brunswick to diversify beyond its Ontario base.^[8] However, these eastern outlets faced operational challenges and poor financial performance, leading to closures within two years of opening and a partial withdrawal from the region.^[7] Concurrently, the chain renewed its western push, maintaining a consistent presence in Alberta through the 1990s, though it similarly scaled back unprofitable sites in Vancouver and Calgary due to market saturation and competition.^[7] These regional efforts highlighted the difficulties of adapting a Toronto-centric model to diverse provincial economies, prompting a focus on core Ontario operations. Country Style held market leadership in Canada's coffee and doughnut segment through the early 1970s, boasting 50 outlets by 1974 and outpacing rivals like Mister Donut.^[7] This position shifted in 1976 when Tim Hortons surpassed it in the number of locations, capitalizing on rapid franchising and larger store formats to dominate nationally. Despite the setback, Country Style sustained organic growth, reaching 199 locations by 1994—primarily in Ontario with limited western holdings—solidifying its role as a key secondary player in the industry amid increasing competition.^[7]

Acquisitions and modern era

In 2001, Country Style Food Services faced significant economic pressures, leading to the closure of 50 underperforming stores—approximately 25% of its total footprint—as part of a restructuring effort under court-ordered creditor protection. This reduced the chain's locations to 150 franchised and corporate outlets, with financial support from principal shareholder CAI Capital Partners to stabilize operations.^[9] The company's trajectory shifted in May 2009 when MTY Food Group Inc. acquired Country Style Food Services Holdings Inc. for $16.5 million in cash, establishing it as a wholly owned subsidiary and bolstering MTY's presence in Ontario's quick-service restaurant sector. This transaction encompassed approximately 470 locations, including 110 conventional stores and 360 non-traditional kiosks embedded in gas stations and convenience outlets.^[10] In November 2011, MTY further expanded its portfolio by acquiring Mr. Submarine Limited for $23 million and merging it with Country Style to form an integrated entity under Country Style Food Services Holdings Inc., enhancing menu diversity with sandwich offerings alongside baked goods and coffee.^[11]^[12] By 2023, Country Style maintained a robust network of nearly 350 locations across Ontario, Western Canada, and select eastern provinces, with a significant portion in non-traditional formats. No major corporate transactions, rebrandings, or expansions specific to the brand have been reported through 2025, reflecting steady operations within MTY's broader portfolio of more than 7,000 units.^[1]^[13]

Operations

Country Style's menu centers on freshly baked goods and hot beverages, with a strong emphasis on doughnuts and coffee as its foundational offerings. The chain brews a variety of coffees daily, including traditional roast, dark roast, and decaf options, available in sizes ranging from small (10 oz) to extra large (24 oz), prepared to highlight the brand's commitment to quality blends without an extensive espresso lineup.^[14] Signature doughnuts form the core of the bakery selection, featuring classics such as honey glazed (often referred to as honey dip), Boston crème, glazed, chocolate raised, and maple raised, all made fresh in-store to ensure a soft texture and authentic flavors. Beyond doughnuts, the baked sweets category includes muffins like blueberry and morning glory varieties, cookies such as chocolate chunk and oatmeal raisin, and butter or cheese croissants, providing a range of indulgent yet accessible treats. These items underscore Country Style's positioning as a doughnut specialist in the Canadian fast-casual market.^[14]^[15] In response to evolving consumer preferences following its rebranding under MTY Food Group, Country Style expanded its savory offerings to include made-to-order breakfast and lunch items, emphasizing freshness through on-site preparation. Breakfast selections feature bagel-based sandwiches like the Sunriser (egg, bacon, and cheese) or Western (ham, egg, and peppers), English muffin options with sausage and egg, and wraps such as the Country Wrap with bacon or chipotle varieties. Lunch options comprise sandwiches on ciabatta or baguette, including the Classic Club (ham, turkey, bacon, cheddar, lettuce, tomato, and mayo) and Chicken Caesar (grilled chicken, bacon, Swiss, lettuce, and Caesar dressing), alongside wraps like spicy Buffalo chicken and salads for lighter meals. Soups and chili, such as beef chili or broccoli and cheese, complement these as hearty sides.^[14]^[16] The beverage menu supports the food offerings with a focus on simple, refreshing choices, including hot teas like Tetley Orange Pekoe and green tea, alongside cold options such as iced cappuccinos (in flavors like French vanilla or mocha), lemonade, and smoothies made with natural ingredients. Limited seasonal specials, such as apple-infused drinks in fall or berry iced teas in spring, add variety without venturing into alcohol or complex espresso drinks, differentiating Country Style from broader coffeehouse competitors.^[14]^[17] Regarding dietary considerations, Country Style provides limited options for specific needs, with some beverages like iced tea and certain smoothies noted as gluten-friendly and dairy-free, containing no artificial flavors, colors, or preservatives. Comprehensive nutritional and allergen information is available through the parent company MTY Food Group, indicating that while vegan or gluten-free baked goods are not prominently featured, customers can select black coffee, plain teas, or select salads to accommodate restrictions; however, cross-contamination risks exist in shared baking environments.^[17]^[18]

Store formats and locations

Country Style operates a mix of traditional standalone stores and non-traditional outlets embedded within other retail environments. Traditional stores are typically located in high-traffic urban and suburban areas to maximize accessibility and foot traffic, while non-traditional formats include kiosks and counters in gas stations, convenience stores, hospitals, and sports venues.^[19]^[20] As of September 2025, Country Style maintains 185 locations across Canada.^[21] The chain's geographic distribution is heavily concentrated in Ontario, which accounts for 87% of locations (161 stores), reflecting its origins and primary market focus. Limited presence extends to Western Canada, particularly Alberta with 4 locations, and the Maritimes, including 7 in New Brunswick, with additional sites in Nova Scotia, Prince Edward Island, and other provinces accounting for the remaining locations. Store designs have evolved to prioritize a welcoming atmosphere conducive to quick service, featuring toned-down lighting, softened interiors, comfortable seating areas, and in some cases, fireplaces to create a cozy bistro-like feel under the rebranded Country Style Bistro Deli concept. Traditional units average 2,000 to 2,400 square feet, an increase from the roughly 1,200 square feet common in the 1960s, allowing for full production facilities and enhanced customer space. Non-traditional outlets are smaller and adapted to host environments, often without full seating. Site selection emphasizes visibility, parking availability, traffic counts, and lease terms suitable for franchise viability.^[19]^[22]^[23] Post-2021 developments include steady operations with some closures, resulting in 185 locations as of September 2025, potentially reflecting a focus on core traditional formats amid varying non-traditional integrations.^[21]

Franchise system

Country Style operates predominantly as a franchise-based system, a model that has driven its growth since the early days of expansion in the 1960s. Following its acquisition by MTY Food Group in 2009, the chain has relied on this structure to scale across Canada, with MTY providing centralized supply chain management, national marketing campaigns, and procurement services to ensure efficiency and brand uniformity among operators. This franchise-centric approach allows for rapid proliferation while minimizing corporate-owned locations, focusing instead on empowering independent operators.^[2] Franchise requirements for Country Style include an initial franchise fee, though specific amounts are not publicly disclosed; industry standards for quick-service restaurants (QSR) in Canada typically range from $10,000 to $50,000. Ongoing royalty structures are similarly not detailed publicly, but align with common QSR practices of 4% to 8% of gross sales, often around 5-6%, plus potential advertising contributions of 1-4%. Prospective franchisees must also demonstrate financial capability, with liquid assets recommended at approximately $200,000, and undergo site approval processes tailored for locations like convenience stores and gas stations.^[24]^[25] To prepare operators, Country Style offers comprehensive training programs, including 5.5 weeks of pre-opening instruction delivered by corporate trainers, covering operations, menu preparation, and customer service, followed by two weeks of on-site support from the store opening team. This ensures new franchisees can maintain high standards from day one.^[25] Support extends beyond training to include turnkey solutions for store design, construction, fixturing, and equipment sourcing, alongside ongoing field assistance, lease negotiation help, and financing guidance from banks. National advertising funds promote the brand collectively, while operational guidelines enforce consistency in menu offerings and service quality. The franchise model has played a key role in the chain's scalability, facilitating integrations such as the 2011 merger with Mr. Sub under MTY, where combined operations enhanced deli and bakery options in shared locations, and supported optimizations in express kiosk formats for non-traditional sites like c-stores.^[25]^[11]^[26]

Corporate affairs

Ownership and leadership

Country Style has been a wholly owned subsidiary of MTY Food Group Inc. since its acquisition in May 2009, when MTY purchased Country Style Food Services Holdings Inc. for a total consideration of $13.8 million, consisting of $7.9 million in cash and the repayment of $6.75 million in long-term debt, thereby securing complete ownership of the brand's intellectual property, franchise system, and operational assets.^[27] This transaction integrated Country Style into MTY's growing portfolio of quick-service restaurant brands, enhancing MTY's presence in the Canadian coffee and baked goods market.^[2] Leadership for Country Style is fully embedded within MTY Food Group's executive structure, with no separate CEO appointed specifically for the brand. Operations are directed by MTY's CEO, Eric Lefebvre, who has led the company since November 2018 and oversees strategic initiatives across all subsidiaries, including brand development and franchise support for Country Style.^[28] Supporting Lefebvre are key executives such as Chief Financial Officer Renée St-Onge, who manages group-wide financial strategies impacting Country Style's performance.^[29] As a subsidiary, Country Style adheres to MTY's governance framework, with decision-making guided by MTY's board of directors. The board, re-elected at the 2025 Annual General Meeting, is chaired by founder Stanley Ma and includes CEO Eric Lefebvre as a director, alongside independent members like Victor Mandel, Dickie Orr, and Claude St-Pierre; this structure prioritizes diversification and sustainable growth among MTY's quick-service brands.^[30] No significant leadership changes specific to Country Style were reported in 2025.^[31]

Headquarters and financial overview

Country Style's headquarters is located at 2 East Beaver Creek Road, Building 1, in Richmond Hill, Ontario, Canada, functioning as the central administrative hub for brand management, operations oversight, and strategic planning. This location supports the chain's network of primarily franchised outlets across Ontario and select other provinces.^[32]^[33] As a subsidiary of MTY Food Group Inc. since its acquisition in May 2009, Country Style's financial performance is encompassed within MTY's consolidated financial statements, without standalone revenue or profitability metrics publicly disclosed for the brand. Post-acquisition, MTY's overall revenue expanded considerably; for example, in the third quarter of fiscal 2009, MTY's total revenue rose 61% year-over-year to C$14.84 million, partly attributable to the integration of Country Style's operations.^[34] By fiscal 2021, MTY achieved system-wide sales of $3.63 billion across its portfolio, signaling robust recovery in the quick-service sector amid post-pandemic demand resurgence, though Country Style-specific contributions were not itemized.^[35] Country Style plays a role in bolstering Canada's fast-casual dining sector, particularly through its focus on coffee and baked goods, amid a broader market projected to expand at a compound annual growth rate (CAGR) of 5.8% from 2025 to 2030. Recent financial data for 2024–2025 remains integrated into MTY's reports, with no isolated profitability or revenue figures available for Country Style, highlighting gaps in brand-level transparency. In Q3 fiscal 2025 (ended August 31, 2025), MTY reported segment profits of $73.2 million, a 2% increase year-over-year, with Country Style's performance integrated into the quick-service segment.^[36]^[31]^[37] While it lags behind dominant players like Tim Hortons in market scale, Country Style sustains a specialized presence in non-traditional venues such as gas stations and convenience stores, enhancing accessibility in the competitive coffee landscape.

Philanthropy

Partnerships with charities

In April 2003, Country Style established a partnership with Make-A-Wish Canada as its corporate charity of choice to support wishes for children with critical illnesses. The partnership involved in-store fundraising, such as collections and promotional campaigns, and by 2006, Country Style had raised over $250,000 for the organization.^[38] Following its acquisition by MTY Food Group in 2009, Country Style's philanthropic activities aligned with the parent company's initiatives. In 2024, MTY launched the MTY Group Foundation to coordinate corporate giving across its brands, including formal partnerships with the Breakfast Club of Canada to address child hunger through school breakfast programs, and the Montreal Children’s Hospital Foundation, supporting pediatric care via events like Pedal for Kids. In its inaugural year, the foundation raised over $140,000 through golf tournaments, employee donations, and toy drives.^[39] In 2025, the foundation held its second annual golf tournament on September 22 and matched donations to the Breakfast Club of Canada through October 31, continuing support for these partners.^[40]

Community engagement initiatives

Country Style, operating primarily in Ontario with expansions into Western and Atlantic Canada, supports local sponsorships for community events, sports teams, and festivals to strengthen regional connections. As part of MTY Food Group, the brand contributes to these grassroots efforts through financial sponsorships for local fundraisers and active participation in community activities, drawing on its over 60 years of Canadian roots to foster enduring ties.^[41] Employee volunteer programs at MTY encourage staff from brands like Country Style to engage in regional causes, integrating such participation into the company's corporate social responsibility framework. Corporate employees logged over 2,700 volunteer hours in 2023, with a dedicated philanthropy program allowing time toward work obligations to support local initiatives in provinces like Ontario.^[41] Sustainability efforts within Country Style stores emphasize eco-friendly practices, including waste reduction via an "upon request" policy for single-use items and the use of 100% recyclable packaging across Canadian locations. The brand also incorporates sustainably sourced coffee, with 24% of MTY's total coffee procurement meeting environmental standards in 2023, promoting responsible operations in line with broader group goals.^[41]

References

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About | Country Style
Country Style Original Blend: Flavour is complex with lively acidity and a medium body. Notes of citrus and caramel. Country Style Dark Roast: Same composition ...
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About us - MTY Group
In May 2009, MTY Group acquires Country Style Food Services Holdings Inc. This purchase allows it to establish a leadership position in Ontario. 15. FACTS ...
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Celebrating 50 years in Style | Toronto Sun
Mar 25, 2013 · Since then, Country Style (which dropped the “Donuts” from its name in the early 1990s) has expanded and grown to fit the needs of the community ...
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Country style turns the big 50!
Mar 22, 2013 · CNW/ - Country Style was founded by Alan Lowe in 1962 and started franchising in 1963. This year they celebrate 50 years in the Canadian ...
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[PDF] dissertation copies are in typewriter face, while others may be from ...
Nov 12, 2020 · The historical development of the donut shop paralleled many of the central developments in postwar Canada: economic prosperity, the development ...<|control11|><|separator|>
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The Donut is a comprehensive and fascinating look at one of Canada's most popular products. It offers original insights on consumer culture, mass consumption,
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Which Country Has the Most Donut Shops Per Capita? - World Atlas
May 9, 2019 · Country Style is one of the oldest donut shop franchise in Canada. It was started in 1962. It is a chain of coffee shops that operate mainly in ...
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Oct 17, 2025 · Founded, 1963; 62 years ago (1963) Toronto, Ontario. Founders, Tony Wood Christine Wood. Headquarters, Richmond Hill, Ontario. Number of ...
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... 2011, its wholly-owned subsidiary MTY Tiki Ming Enterprises Inc. has completed the acquisition of Mr. Submarine Limited and Mr. Submarine ...
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The nutrition information listed here was generated with Genesis SQL and is based on standard recipes and formulations. Variation may occur due to, among other ...
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Lunch - Country Style
Our sandwiches are available with your choice of ciabatta, wrap, or sliced bread. Signature. Clubhouse Ham, Turkey, Bacon, Cheddar, Lettuce, Tomato, Mayo.
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Nutritional Information.Breakfast · Bakery · Cold Beverages · Hot BeveragesMissing: rebranding 2006
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Now with 45 years of experience and 500 locations across the country, Country Style is Canada's second largest coffee franchise. We believe that our success ...
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The estimated total investment of a "turnkey” traditional Country Style Franchise representing a typical 2,000 to 2,400 square foot full production, ...Missing: store | Show results with:store
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It was exactly what Toronto was looking for in the early '60s. However, customers' needs have changed over the years, and their expectations for a coffee ...Missing: challenges Ontario 1970s<|control11|><|separator|>
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Jul 12, 2025 · Royalty Fees: Ongoing monthly percentage of gross sales (4%–8%). Advertising & Marketing Fees: Usually around 2%–4% of gross sales. Leasehold ...
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Our cold beverage program includes iced cappuccinos, iced coffee, smoothies and over-iced beverages. Our bake and decorate program includes a selection of ...
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Feb 15, 2011 · on the acquisition of Country Style Food Services Holdings Inc., repayable at various dates, due no later than 2011. 1,253,309. 1,587,962. Non ...<|separator|>
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Eric Lefebvre, CPA, CA, MBA Québec, Canada Chief Executive Officer of MTY since November 2018. Director since May 2018; and CEO since November 2018.Missing: Country Style
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Key Executives ; Mr. Eric Lefebvre C.P.A., CA, CPA, M.B.A., MBA, QC, CEO, President & Non-Independent Director, 843.57k ; Ms. Renee St-Onge CPA, Chief Financial ...
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Press release, Annual Report, Quarterly Report, Fact Sheet, Management Discussion and Analysis, Annual Information Form and Investor Deck Presentation.Missing: Country Style
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Headquarters Location. 2 East Beaver Creek Road Building 1. Richmond Hill, Ontario, L4B 2N3,. Canada. 905-764-7066.
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Country Style has 7,096 employees What industry does Country Style belong to? Country Style is in the industry of: Business Services, Hospitality, Restaurants ...Missing: 2000 | Show results with:2000
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Jan 31, 2006 · 31/01/06 Canada, Country Style launches into the next generation of ... A proud supporter of the Make-A-Wish(R) Foundation. http://www ...
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