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Cvent

Cvent Holding Corp. is a global headquartered in , that develops and provides cloud-based platforms for , , attendee engagement, and sourcing, enabling the planning and execution of in-person, , and events. Founded in 1999 by Reggie Aggarwal, who remains the , Cvent initially focused on streamlining event planning processes that Aggarwal experienced challenges with during his legal career. The company's all-in-one platform supports the full event lifecycle, including registration, venue selection, diagramming, surveys, mobile apps, and post-event analytics, while its tools connect event organizers with nearly 340,000 hotels worldwide to facilitate over $17 billion in annual business. Cvent serves more than 24,000 customers, including 60% of companies and 125,000 event planners across industries such as corporate, government, education, and nonprofits, with a of over 5,000 employees operating globally from offices in , , and . The company went public in 2013 through an on the under the ticker symbol CVT, raising $135 million, before being acquired by in 2016 for $1.65 billion and taken private. It returned to public markets in 2021 via a SPAC merger with Dragoneer Growth Opportunities Corp. II, but was acquired by in 2023 for $4.6 billion and taken private again, with Blackstone acquiring full ownership in July 2025. Cvent emphasizes innovation in event technology, 24/7 , and commitments to (ESG) principles, including diversity and inclusion initiatives.

Overview

Founding and headquarters

Cvent was founded in September 1999 by Reggie Aggarwal in . Aggarwal, a corporate lawyer by training, drew from his personal experience organizing hundreds of events for a non-profit organization he established, which highlighted the inefficiencies in meeting planning and inspired the creation of software to streamline the process for business professionals. His background also included leading a networking group for technology CEOs in the Washington, D.C., area, providing early exposure to the software and events sectors. Shortly after its inception, Cvent secured $17 million in venture capital funding from prominent -area investors, including executives from , , and Bell Atlantic, which enabled rapid expansion and the hiring of 125 employees within the first year. The company's headquarters have remained in the Tysons Corner area since founding, evolving through relocations within the region to accommodate growth, with the current primary base at 1765 Greensboro Station Place.

Ownership and scale

Cvent is currently fully owned by Blackstone Inc., following the private equity firm's acquisition of the remaining minority stake from Vista Equity Partners in July 2025 for $1.3 billion. This completed Blackstone's control after it took the company private in June 2023 through a $4.6 billion transaction, which included a significant minority investment from a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA). Prior to the 2023 deal, Cvent had gone public in December 2021 via a SPAC merger with Dragoneer Growth Opportunities Corp. II, achieving a $5.3 billion enterprise value, and was previously acquired by Vista Equity Partners in November 2016 for $1.65 billion. As of December 31, 2024, Cvent employs over 5,000 people worldwide and serves more than 24,000 customers, including 60% of 500 companies. The company manages substantial scale in the events sector, with its Supplier Network facilitating $17.7 billion in request-for-proposal (RFP) value sourced in 2024 alone. Cvent holds a leading position as a provider of solutions for meetings, , and hospitality management, underpinned by one of the world's largest sourcing marketplaces that connects nearly 340,000 hotels and venues globally. This extensive network supports event professionals in sourcing and booking, driving high conversion rates and market share in the industry.

History

Early years and challenges

Following its founding in 1999 with initial funding through credit card debt and subsequent , Cvent experienced rapid early growth, expanding its customer base to 300 by April 2001, including major clients such as and . The company's first product, launched in July 2000, was a web-based software-as-a-service () tool designed for online event registration, invitation management, and fee collection, targeting event planners in media and corporate sectors. However, the burst in 2000 and the September 11, , attacks severely impacted the travel and events industry, leading to a sharp decline in demand for Cvent's services. With annual revenue of only $1.5 million against a $1 million monthly and just $400,000 in cash reserves by late , the company teetered on the brink of , forcing Reggie Aggarwal to personally guarantee a $1.5 million office lease. To survive, Cvent implemented drastic cost-cutting measures, including an 80% staff reduction from 125 employees to 26, while maintaining a large empty originally planned for 250 people. Recovery began through a sharpened focus on core product development, exceptional , and operational frugality, without seeking additional external funding. By emphasizing enhancements to its event registration software, Cvent stabilized operations and achieved profitability in 2003, marking the end of its near-death phase and setting the stage for sustained growth.

Growth, IPO, and expansions

In 2011, Cvent secured a significant $136 million investment led by and Insight Venture Partners, marking the largest funding round for a private company at the time and fueling the company's rapid expansion with reported annual growth rates exceeding 50 percent. This capital infusion enabled Cvent to enhance its online platform, scale operations, and solidify its position as a leader in software-as-a-service solutions for meetings and events. Building on this momentum, Cvent went public on August 9, 2013, listing on the under the CVT and raising $135 million through an priced at $21 per share. Shares debuted strongly, surging 85 percent on the first trading day and propelling the company's above $1 billion shortly after. The IPO provided resources for further product development and global outreach, reflecting investor confidence in Cvent's established revenue streams from event planning tools. Following the IPO, Cvent pursued aggressive international expansion by establishing offices in key markets, including , the , , , and , to better serve a growing global clientele of event organizers and hospitality providers. These openings, particularly in the region with new facilities in and , enhanced local support and customization for regional events. Concurrently, the company integrated advanced mobile applications into its platform, enabling features like real-time attendee engagement, agenda management, and digital networking to meet evolving demands for and events. In 2016, Cvent was acquired by in a $1.65 billion deal, transitioning the company back to private ownership and providing a foundation for continued innovation under guidance. This period saw sustained product enhancements, including deeper mobile integrations and analytics tools, ahead of Cvent's return to public markets. By late 2021, Cvent relisted on the through a business combination with special purpose acquisition company , closing on December 9 and resuming trading under the CVT ticker. The merger valued the company at approximately $5.3 billion and injected capital to accelerate post-pandemic recovery in the events sector. In March 2023, agreed to acquire Cvent in a $4.6 billion transaction, which closed on June 15, 2023, taking the company private once more.

Operations

Global presence

Cvent is headquartered in Tysons Corner, Virginia, United States, serving as the central hub for its North American operations. This location, situated just outside Washington, D.C., facilitates proximity to key government and corporate clients while overseeing the company's core technology development and executive functions. The company maintains a network of international offices to support its global customer base, including locations in Fredericton, Canada; and in the United Kingdom; Gurugram, India; ; and , Australia. Additional European offices are based in and , Germany, enhancing operational coverage across the , Middle East, and Africa (EMEA) region. This distributed office structure, spanning , , (APAC), and other areas, enables 24/7 customer support and seamless service delivery worldwide. North America remains Cvent's primary market due to the concentration of large enterprises and planners in the region. The company has strategically expanded in APAC and EMEA to capitalize on growing demand for sourcing and solutions, with dedicated regional teams focusing on localized RFP processes and venue partnerships. These expansions support increased activity in high-growth markets like and , where volumes have surged post-pandemic. Cvent serves a diverse global clientele, including over 24,000 customers across industries such as , , and as of December 31, 2024. Its Supplier Network connects users to more than 340,000 hotels and venues distributed across all major regions as of May 2025, facilitating $16.5 billion in annual group sourcing volume in 2024 and enabling planners to source accommodations efficiently on an international scale. This extensive network underscores Cvent's role in bridging regional event ecosystems, with particular emphasis on cross-border collaborations in APAC and EMEA.

Leadership and workforce

Reggie Aggarwal serves as the CEO and founder of Cvent, a role he has held since establishing the company in 1999, providing long-term leadership in the meetings, events, and hospitality technology sector. Under his guidance, Cvent has expanded into a global provider, with Aggarwal emphasizing integration and innovation in as key priorities for the company's future. Cvent employs over 5,000 people worldwide as of December 31, 2024, with approximately 6,000 employees as of 2025, a primarily composed of professionals in technology development, , and roles to drive its software platforms and client services. The company's employee base supports operations across , , and global account handling, reflecting its focus on scalable event technology solutions, including additional offices in Dallas, Texas; New York, New York; and . Cvent fosters a company culture centered on , , and , aiming to build an inclusive that encourages diverse perspectives to fuel technological advancements. The organization commits to (ESG) principles through initiatives like tracking tools for events and partnerships to reduce waste, such as integrations with eco-friendly badge providers. Employee development is prioritized via programs including the for skill-building workshops, initiatives covering physical and professional , and access to camps and for career progression. In terms of diversity and growth, Cvent maintains 11 employee resource groups to promote and has appointed a Global Head of to oversee equitable practices. Following the 2023 acquisition by , the company has focused hiring on enhancing AI capabilities and event technology innovations to meet evolving industry demands.

Products and services

Event management platform

Cvent's event management platform is a cloud-based software-as-a-service () solution designed to support the planning, execution, and analysis of in-person, virtual, events, and webinars. It provides an end-to-end that automates administrative tasks, streamlines among teams, and enhances attendee experiences across various scales, from small meetings to large conferences. The platform integrates seamlessly with other business tools to facilitate efficient event lifecycle management, enabling organizers to focus on strategic aspects rather than manual processes. Key features include robust registration capabilities with customizable forms, secure payment processing, and RSVP management to handle attendee sign-ups efficiently. Attendee engagement tools, such as the Attendee Hub, offer networking features, live for virtual sessions, and sponsor interaction modules to foster participation. Marketing automation supports targeted promotions through email campaigns and customer profile building, while mobile apps like OnArrival provide on-site , badging, and real-time attendance tracking. Analytics dashboards deliver post-event reporting on metrics like attendance, engagement, and ROI, aiding in data-driven improvements for future events. The platform supports integrations with systems, payment gateways, and budgeting tools to manage finances, track RSVPs, and generate comprehensive post-event reports. It also offers for custom connections, allowing users to incorporate venue sourcing options directly into the planning process. Cvent's platform handles nearly 3 million events annually, demonstrating its capacity to scale for high-volume users. As of 2025, recent enhancements include the launch of CventIQ, an -powered suite that enables personalization through features like automated content recommendations, real-time session summaries, and attendee to tailor experiences dynamically. Complementing these, Cvent emphasizes human-led event optimization, where tools support planners in strategic decision-making, such as refining agendas and maximizing engagement, while preserving human oversight for creative and relational elements.

Hospitality solutions

Cvent's hospitality solutions, centered on the Cvent Supplier Network and Hospitality Cloud, provide a comprehensive venue sourcing that connects over 340,000 hotels, resorts, and special event venues worldwide with event planners seeking group accommodations and facilities. This platform enables suppliers to engage high-quality prospects efficiently, streamlining the process of responding to requests for proposals (RFPs) and securing bookings for meetings, conferences, and corporate events. By facilitating direct connections between providers and corporate travel teams, the solutions target hotels, venues, and organizations (DMOs) aiming to optimize group business revenue. Key features include advanced group room block management through Cvent , which automates reservations, tracks , and handles upsell opportunities to simplify operations for clients. RFP tools allow to capture submissions directly from their websites, evaluate opportunities based on fit and potential, and generate complete proposals in minutes, reducing manual effort and response times. Additionally, capabilities offer on group RFPs, competitive , and portfolio-wide performance metrics, empowering managers to set goals, monitor trends, and optimize . These tools integrate seamlessly with Cvent's broader platform to support end-to-end sourcing and execution. The solutions are supported by 24/7 teams, providing dedicated assistance to users and contributing to the platform's facilitation of approximately $16.5 billion in group business volume annually as of 2024. This scale underscores the platform's role in driving efficiency for target users, including hotels and venues focused on meetings and events, by leveraging data-driven insights to capture and convert more leads.

Acquisitions

Major deals

Cvent has completed a total of 17 acquisitions as of September 2025, with the majority occurring and a smaller number in and the . Among earlier notable deals, Cvent acquired CrowdCompass in June 2012 to integrate for business events, enabling planners to create custom apps for attendee engagement. During the mid-2010s, Cvent executed several acquisitions to strengthen its core event management platform, including the 2016 merger with Lanyon, a provider of corporate travel and event management software, aimed at combining technologies to form a comprehensive global event tech solution. Other deals in this period, such as the 2015 acquisition of Elite Meetings International for access to a network of global meeting planners and the 2018 purchase of Social Tables for event diagramming and seating tools, focused on adding specialized features to the platform. In 2024, Cvent accelerated its acquisition activity with the purchase of Jifflenow in January, a B2B scheduling platform for one-to-one and group appointments at trade shows; iCapture, also in January, a lead capture solution for exhibitors to collect and manage attendee data; and in September, an event marketing technology company to support the creation of repeatable field marketing events. The company's most recent deal came in April 2025 with the acquisition of Prismm, a provider of spatial , to incorporate 3D diagramming capabilities for and hybrid events. Cvent's acquisition strategy has centered on integrating complementary technologies that enhance its and solutions, targeting tools for mobile engagement, , , and design.

Strategic effects

The 2016 merger with Lanyon significantly broadened Cvent's scope beyond core into corporate and venue sourcing capabilities, integrating Lanyon's cloud-based solutions for meetings, events, and management to create a more comprehensive for clients. This expansion enabled Cvent to address end-to-end needs for corporate event planners, including RFP and logistics, positioning the combined entity as a leading provider in the meetings-tech sector with an initial customer base of approximately 28,000 across 100 countries. In 2024 and 2025, Cvent's acquisitions further enhanced specialized tools for , , and event design. The acquisition of Jifflenow and iCapture in January 2024 expanded and functionalities by adding automated B2B appointment scheduling and customizable lead capture, enabling sales teams to qualify leads more efficiently and integrate data with CRMs for improved post-event follow-up. Splash's integration in September 2024 introduced features, empowering field marketers with intuitive tools to reach broader audiences and drive event-led . The April 2025 acquisition of Prismm added immersive capabilities, allowing real-time collaboration on layouts and personalized venue tours to boost planner efficiency and hotelier opportunities. Under Blackstone's ownership since June 2023, these acquisitions—marking the first such deals in 2024—have accelerated and deepened Cvent's offerings in event technology, including AI-enhanced scheduling and , thereby strengthening its competitive position in a increasingly focused on integrated, tech-driven solutions. The seamless of acquired technologies has expanded Cvent's versatility, supporting faster development cycles and enhanced ROI for users in hybrid and virtual environments. These strategic moves have contributed to Cvent's market growth, serving over 24,000 customers worldwide and facilitating more than $17 billion in annual RFP-sourced bookings by leveraging integrated tech for scalable .

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