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The Dial Press

The Dial Press is an American publishing imprint founded in 1923 by Lincoln MacVeagh in , initially sharing offices with the literary magazine and focusing on high-quality literature. It published early works by authors such as , W.R. Burnett, and under its first editor, Scofield Thayer, before undergoing several ownership changes that shaped its trajectory. Over its history, the press shifted emphases amid acquisitions: sold to Max Solap in 1933 and then to B.C. Hoffman in 1938, who oriented it toward broader popular appeal; acquired partially by in 1963 and fully in 1969; purchased by Doubleday in 1976; and dissolved in 1985. Notable publications from its mid-20th-century peak include James Baldwin's (1963), Thomas Berger's (1964), and Norman Mailer's (1965), alongside earlier successes like Frank Yerby's The Foxes of Harrow (1946). Relaunched in 1993 under Bantam Doubleday Dell by editor Susan Kamil, following the group's 1998 merger into , it emphasized emotionally resonant fiction, memoir, and nonfiction, publishing authors such as , , and . As of 2025, as an imprint of Penguin Random House's Publishing Group, The Dial Press continues this focus on "books driven by the heart," releasing 15–20 titles annually under editorial director Whitney Frick, including recent bestsellers like Glennon Doyle's Untamed (2020).

History

Founding and Early Years

The Dial Press was established in 1923 by Lincoln MacVeagh, a former director at , in at 461 Park Avenue South in . The press's first books appeared in 1924, marking the beginning of its operations with an initial imprint that included Stories from the , a collection drawn from the affiliated literary magazine. From its inception, the press maintained a close connection to magazine's modernist iteration (1920–1929), sharing the same building and benefiting from the involvement of Scofield Thayer, the magazine's publisher and , who collaborated on both ventures. This association infused the press's early output with the magazine's ethos, emphasizing innovative and highbrow literature in fiction and non-fiction. Notable early authors included , W.R. Burnett, and , whose works helped establish the press's reputation for quality, literary publishing. In 1933, MacVeagh sold the Dial Press to Max Solap, owner of the Harlem Book Company, amid his appointment as U.S. Minister to . Under Solap's ownership, the press became largely inactive, with minimal publications over the next several years. It was revived in 1938 by B.C. Hoffman through his Knight Publishing Company, resuming operations and continuing the foundational commitment to discerning literary works.

Mid-20th Century Developments

In 1938, The Dial Press was revived under new ownership when B.C. Hoffman, head of Knight Publishers, purchased it from Max Solap and shifted its focus toward books with broader popular appeal, marking a departure from its earlier literary emphasis tied to the associated Dial magazine. This revival enabled the press to resume operations in the fall of that year, emphasizing accessible fiction to attract a wider readership during the economic recovery of the late 1930s. The 1940s saw significant growth in output as the press diversified into popular genres, particularly historical novels and fiction with mass-market potential, building a reputation for blending literary quality with commercial viability. Key successes included Gladys Schmitt's David, The King (1946), a sweeping biblical epic that became a Literary Guild selection, and Frank Yerby's The Foxes of Harrow (1946), a bestselling historical novel set in New Orleans that sold over a million copies and established Yerby as one of the era's top-selling authors. The press also ventured into detective and , continuing associations with authors like W.R. Burnett, whose noir-influenced works contributed to its expanding catalog of genre offerings. Post-World War II, production increased markedly, with annual titles rising to support a robust lineup that positioned Dial as a mid-tier independent publisher known for nurturing both emerging talents and proven bestsellers. By the 1950s and early 1960s, The Dial Press further solidified its commercial evolution through strategic editorial leadership, including Richard W. Baron's leadership starting in 1960, which broadened the author roster to include influential voices in . Notable additions encompassed James Baldwin's nonfiction works, such as Nobody Knows My Name (1961) and (1963), which amplified the press's profile in socially conscious writing amid the civil rights era. This period also featured experimental formats like trade paperbacks in the late 1940s, aimed at reaching non-traditional buyers, though the core strength remained in hardcover editions of genre-spanning fiction that drove sales and critical attention before mounting industry consolidation pressures.

Acquisitions, Revivals, and Ownership Changes

In 1963, Dell Publishing Company acquired a 60% stake in The Dial Press, initiating its transition from independence toward integration within a larger . By 1969, Dell had secured full ownership, establishing Dial as a wholly owned and aligning its operations more closely with Dell's paperback and mass-market focus. The landscape shifted again in 1976 when Doubleday & Company acquired , bringing The Dial Press under Doubleday's umbrella as an imprint. This acquisition prompted the sale of Dial's children's division, known as Dial Books for Young Readers, to & Co., separating juvenile publishing from the adult trade operations to streamline Doubleday's portfolio. By 1985, amid broader industry consolidations, Doubleday dissolved The Dial Press, effectively suspending its activities and marking a temporary end to its standalone identity. The imprint remained dormant until 1993, when it was revived within Bantam Doubleday Dell by Carole Baron, then president and publisher of Dell, with Susan Kamil appointed as editorial director to lead a renewed focus on literary fiction and nonfiction. This revival introduced efforts to emphasize quality reprints through trade paperback editions, revitalizing Dial's role in the market. These successive acquisitions and restructurings transformed The Dial Press from an autonomous entity into a subject to corporate priorities, resulting in phases of interspersed with targeted revivals that preserved its legacy while adapting to evolving industry dynamics. Today, it operates as an imprint of .

Modern Era and Current Operations

In 1993, Bantam Doubleday Dell announced the revival of The Dial Press as an imprint focused on and high-quality trade books, led by editorial director Susan Kamil under the guidance of Dell president Carole Baron. This relaunch aimed to restore the press's legacy of publishing emotionally resonant works while leveraging the corporate stability from prior acquisitions. During the 2000s, under Kamil's 24-year tenure, The Dial Press expanded its list to include and memoirs with broad commercial appeal, featuring authors such as , , and Hannah Tinti. The imprint also reissued classics by and , reinforcing its commitment to enduring literary voices. Following the 2013 merger of Penguin and , The Dial Press was integrated as an adult trade imprint within the new entity, maintaining its focus on sophisticated fiction and nonfiction. This consolidation provided enhanced distribution and resources, solidifying its position in the Random House Publishing Group. From 2018 onward, Whitney Frick served as editorial director (later promoted to vice president, publisher, and editor-in-chief), introducing the tagline "books driven by the heart" to emphasize emotionally affecting narratives in , , and . Under her leadership as of 2025, the press published 15–20 titles annually, including bestsellers like Ann Napolitano's Hello Beautiful in 2023, which became an selection and a Times bestseller. Post-2020 updates under Frick have highlighted a strategic emphasis on amplifying women and marginalized voices, continuing this direction through diverse, voice-driven narratives in and . Currently, as part of the Publishing Group, The Dial Press operates exclusively as an adult imprint with no involvement in children's books, prioritizing stories of self-revelation, human connection, and intimate perspectives.

Notable Publications

Early and Mid-Century Works

Following its revival in 1938 under new ownership that emphasized popular literature, The Dial Press began issuing works that blended literary ambition with commercial viability, continuing the legacy of its namesake magazine in championing emerging voices. Early authors included , a modernist whose introspective works like The Apple of the Eye (1924) explored Midwestern family dynamics and psychological depth, echoing the experimental spirit of The Dial magazine's earlier support for figures like and . Similarly, W.R. Burnett's crime and , such as Little Caesar (1929), gained traction for its gritty urban realism, influencing postwar American storytelling about moral ambiguity in society. In the 1940s, The Dial Press achieved commercial breakthroughs with historical romances by , whose debut The Foxes of Harrow (1946) became a massive , selling over a million copies and marking one of the first major successes by a in . Yerby's subsequent titles, including The Golden Hawk (1948) and Pride's Castle (1949), further solidified his status as a prolific hitmaker, with themes of adventure, race, and Southern history appealing to broad audiences and challenging racial stereotypes in popular literature. Another 1940s standout was Gladys Schmitt's David, the King (1945), a biblical epic that earned critical acclaim for its vivid portrayal of ancient , contributing to the press's reputation for accessible yet substantive historical narratives. The 1950s and early 1960s saw The Dial Press nurture influential voices in , particularly amid the civil rights era. James Baldwin's Nobody Knows My Name (1961), a collection of essays dissecting race, identity, and hypocrisy, became a cornerstone of civil rights discourse, amplifying Baldwin's role as a pivotal commentator on Black experience. This was followed by (1963), Baldwin's explosive nonfiction work that critiqued white America's racial blindness and urged spiritual reckoning, selling over a million copies and shaping national conversations on integration and faith. Norman Mailer's (1965), an experimental novel blending , surrealism, and social critique, explored violence and existential malaise in postwar America, reinforcing Mailer's provocative style and the press's commitment to boundary-pushing fiction. Thomas Berger's (1964), a satirical reimagining Native American perspectives, added to this era's output by subverting genre conventions and highlighting cultural clashes. These mid-century titles not only drove sales but also positioned The Dial Press as a key publisher of socially resonant works tied to its modernist roots.

Late 20th Century and Contemporary Titles

In the late 20th century, following its revival in 1993 under Bantam Doubleday Dell, The Dial Press focused on publishing emotionally resonant fiction and nonfiction that explored personal growth and human connections, with Susan Kamil serving as executive vice president and publisher. Under Kamil's leadership, the imprint acquired and nurtured bestselling authors such as , whose Shopaholic series, including titles like Shopaholic Takes Manhattan (2002) and Shopaholic & Sister (2004), blended humor with themes of self-discovery and , achieving widespread commercial success and adaptation into film. Similarly, Elizabeth Strout's character-driven narratives about family and resilience exemplified Dial's emphasis on intimate storytelling. Kamil's acquisitions extended to diverse voices, including Allegra Goodman's Intuition (2006), a examining ethical dilemmas in scientific , and Hannah Tinti's The Good Thief (2008), a inspired by 19th-century literature but set in mid-20th-century . These titles contributed to Dial's reputation for supporting with broad appeal, often achieving New York Times bestseller status and critical acclaim for their emotional depth. The stability of Dial's operations within the structure post-2013 merger enabled sustained investment in such projects, fostering a pipeline of high-impact releases. In the contemporary era, under editorial director Whitney Frick, who succeeded in 2018, The Dial Press has solidified its "heart-driven" branding, prioritizing books that delve into self-discovery, vulnerability, and interpersonal bonds to drive sales among readers seeking relatable, transformative stories. This approach propelled Glennon Doyle's Untamed (2020), a blending personal revelation with feminist insights, to over two million copies sold and status as a pick, highlighting Dial's success in genres that empower emerging voices on and . Recent hits include Ann Napolitano's Hello Beautiful (2023), selected as Oprah's Book Club's 100th pick, which traces sisterly bonds and hidden traumas across generations, earning praise for its Little Women-inspired emotional layering and rapid ascent to bestseller lists. Elise Loehnen's On Our Best Behavior (2023), a exploration of how societal expectations of "goodness" burden women by reframing the seven deadly sins, became a Times bestseller, underscoring Dial's focus on culturally resonant critiques of gender norms. By 2025, Dial's commitment to diverse, emotionally driven narratives has boosted contemporary sales, with a growing roster of memoirs from underrepresented voices addressing themes of and belonging, such as those amplifying and multicultural experiences in personal storytelling. Reissues of classics like Kurt Vonnegut's (1999 Dial edition) have also sustained the imprint's legacy, introducing anti-war themes to new generations through accessible trade paperbacks. This strategic evolution has positioned Dial as a key player in commercial literary publishing, with Frick's vision emphasizing inclusive, high-stakes human dramas that resonate globally.

Adult-Oriented Series

The Dial Press launched several adult-oriented book series in the 1920s and early 1930s, focusing on reprints and translations to broaden access to niche literary genres amid the economic pressures of the Great Depression. These initiatives emphasized affordable, high-quality formats targeted at adult readers seeking specialized content, such as historical fiction, mysteries, and Eastern narratives, without venturing into children's literature. One of the earliest efforts was the Bourbon Classics series, initiated in as a collaboration with in the UK. This collection featured reprints of , including fiction and memoirs, presented in a 6″ x 9″ format with burgundy plasticized bindings and gold . Titles included The Adventures of Zeloide by Augustin Paradis de Moncrif () and The Memoirs of Marmontel (1930), priced between $2.50 and $5.00 to appeal to discerning adult audiences interested in esoteric European works. The series comprised six volumes, highlighting the Press's commitment to literary preservation during a period of financial constraint. In 1924, the Dial Detective Library emerged as a dedicated for and , catering to the growing popularity of detective stories among adult readers. Edited volumes like Great Detective Stories from Dickens to Gaboriau by Joseph Lewis French collected tales from prominent authors, spanning 426 pages in a compact format suitable for home libraries. Another entry, Inspector Byrnes by A. E. Costello, focused on real-life investigative accounts, underscoring the series' blend of fiction and factual crime narratives. These publications, issued under MacVeagh's imprint, aimed to deliver thrilling, accessible at a modest of around $1.00 per volume. The Golden Dragon Library, active from 1929 to 1931 in the , offered affordable editions of Eastern translated for general readers, marking an innovative push into global literature. Spanning six titles in a 5″ x 7.5″ size with green cloth bindings and gold dragon motifs, the series included works such as by Kikou Yamata (1929) and The Tragedy of Ah Qui and Other Modern Chinese Stories (1931), edited by C. Egerton and priced at $2.50 each. This initiative boosted accessibility to non-Western narratives, targeting niche adult markets during economic challenges by providing "masterpieces of Eastern storytelling" in an elegant yet economical package.

Children's and Derivative Imprints

Dial Books for Young Readers was established in 1961 as a division of The Dial Press, pioneering formats such as the first quality board books for very young and emphasizing diverse storytelling to engage early readers. This imprint quickly distinguished itself by publishing innovative titles that catered to and elementary audiences, including works that introduced multicultural perspectives in . In 1976, amid Doubleday's acquisition of The Dial Press, the children's division was sold to E. P. Dutton, separating it from the adult-oriented operations and allowing it to operate independently thereafter. Under Dutton, and later as part of Penguin Young Readers following Penguin's 1986 acquisition of Dutton, the imprint continued to thrive, publishing acclaimed works such as Mildred D. Taylor's Roll of Thunder, Hear My Cry (1976), a Newbery Medal winner that explored themes of racial injustice through a young protagonist's eyes. Today, Dial Books for Young Readers remains a distinct hardcover imprint under Penguin Random House's youth division, fully independent from the adult-focused The Dial Press. Post-1976, the imprint's titles found new life in paperback through Puffin Pied Piper, a line launched by (Penguin's children's paperback division) to reissue children's classics and popular stories in accessible formats. This series repackaged hardcover successes from Dial and Dutton into affordable editions, such as Steven Kellogg's The Mysterious Tadpole (originally Dial, 1977), broadening access to enduring narratives for school and library markets. As of 2025, Dial Books for Young Readers sustains its legacy by prioritizing titles that amplify underrepresented voices, fostering and cultural awareness among readers aged two through teen—a mission that contrasts with Press's emphasis on emotionally resonant adult narratives.

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