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Disaster!

Disaster!: A Major Motion Picture Ride...Starring You! was a dark ride attraction at Universal Studios Florida in Orlando, Florida.^[1] The ride, located in the San Francisco area of the park, placed guests in the role of extras on the set of a fictional disaster movie being filmed at "Disaster Studios." It featured motion simulators, special effects, and interactive elements simulating various cinematic disasters, such as earthquakes and floods.^[2] The attraction operated from January 17, 2008, to September 8, 2015.^[3]

History

Development

The development of Disaster! stemmed from Universal Orlando's desire to revitalize the aging Earthquake: The Big One attraction, which had opened in 1990 and was inspired by the 1974 disaster film Earthquake directed by Mark Robson.^[4] By the mid-2000s, the original ride's tie-in to the decades-old movie felt outdated, as fewer guests recognized or recalled the film's cultural impact, prompting a retheming to broaden its appeal through a satirical lens on modern blockbuster disaster filmmaking.^[5] This shift framed the experience around a fictional studio, Disaster Studios, where guests would "star" in a chaotic production, incorporating interactive elements and behind-the-scenes movie magic to educate visitors on special effects while evoking the spectacle of contemporary disaster genres like those in Twister or The Day After Tomorrow.^[5] Planning accelerated in 2007 under Universal Creative, the in-house division responsible for attraction design and engineering, which collaborated with special effects specialists to integrate new digital technologies, holographic projections, and enhanced ride sequences while retaining core infrastructure from the Earthquake era.^[6] The project aimed to modernize the disaster simulation format by blending high-energy thrills with audience participation, such as green-screen filming in the pre-show, to create a more immersive and humorous narrative distinct from the original's straightforward earthquake simulation.^[5] Universal announced the retheming on November 5, 2007, coinciding with the permanent closure of Earthquake: The Big One after 17 years of operation.^[5] A soft opening followed on December 23, 2007, allowing for technical adjustments amid initial glitches, before the official grand opening on January 17, 2008, hosted by Universal Orlando Resort President Bill Davis and featuring celebrity appearances.^[7]^[8] This rapid timeline—under a year from announcement to debut—reflected Universal's goal to quickly refresh the San Francisco area of the park without a prolonged shutdown, leveraging existing sets and effects expertise to deliver a cost-effective upgrade.^[5]

Opening and operation

Disaster! began soft openings to the public on December 23, 2007, following delays due to technical issues encountered during testing.^[7] The attraction's grand opening ceremony occurred on January 17, 2008, hosted by Universal Orlando Resort President Bill Davis and featuring actor Dwayne "The Rock" Johnson, who promoted the ride's Hollywood-style disaster theme through a live appearance and tie-ins to his action films.^[8]^[6] During its operational years from 2008 to 2015, Disaster! ran in alignment with Universal Studios Florida's standard park hours, typically from 9:00 a.m. to 7:00 p.m., with extended evening operations during peak seasons and holidays.^[9] Located in the park's San Francisco-themed land, the attraction integrated seamlessly with the area's immersive urban backdrop, enhancing the overall cinematic environment alongside neighboring experiences like the Backlot tram tour.^[10] The ride's queue and theater space served as an overflow area for Universal's Halloween Horror Nights event annually from 2008 to 2015, accommodating temporary haunted houses during the seasonal overlay.^[11] Notable examples included the installation of "The Walking Dead" maze in 2012, which utilized the extended queue to recreate scenes from the television series, drawing significant crowds to the event.^[12] Disaster! contributed to the park's disaster-themed attractions lineup, serving as a flagship experience that emphasized special effects and audience participation in simulated catastrophes. In its debut year, the attraction helped drive Universal Studios Florida to an attendance of 6,231,000 visitors, a 0.5% increase from the prior year, bolstered by the ride's innovative multimedia elements.^[13] Peak attendance periods aligned with summer vacations and holidays, where the ride's capacity supported high throughput amid growing park crowds.

Closure and legacy

On August 25, 2015, Universal Orlando Resort announced the permanent closure of Disaster!, scheduling the final day of operation for September 8, 2015, to repurpose the space for a new attraction aligned with the park's emphasis on intellectual property-based experiences.^[14]^[10] The decision reflected broader trends in theme park development, where original concepts like Disaster! yielded to high-demand franchises to boost attendance and relevance.^[15] The existing Disaster! structure was extensively renovated to house Fast & Furious – Supercharged, a motion simulator ride that debuted on April 23, 2018, incorporating multimedia projections and vehicle effects to recreate high-speed chase scenes from the film series.^[2]^[16] This repurposing maintained the building's core layout while updating it for modern IP integration, allowing Universal to efficiently expand its offerings without constructing from scratch.^[4] Disaster! contributed significantly to the evolution of interactive dark ride technology at Universal, employing innovative virtual imagery, audience-sourced sound effects, and participatory filming sequences that immersed riders as movie extras, setting precedents for guest-engaged storytelling in subsequent attractions like the dynamic, choice-influenced elements in the Wizarding World of Harry Potter experiences.^[6] Its blend of practical sets, hydraulic simulations, and real-time interactivity advanced dark ride design, influencing Universal's approach to hybrid media-ride formats in parks worldwide.^[17] The closure prompted fan disappointment and informal online campaigns urging preservation of the ride's satirical take on Hollywood blockbusters, with nostalgic mentions appearing in Universal's behind-the-scenes tours and retrospective exhibits on park evolution.^[18]^[19] Post-closure, the queue area served as a venue for Halloween Horror Nights haunted houses through the 2015 event season, capitalizing on its expansive layout for temporary immersive setups before full renovation began.^[20] Select props and artifacts from Disaster!, such as studio signage and effects models, were preserved in Universal's internal collections and occasionally featured in limited-edition merchandise honoring retired attractions.^[1]

Theme and narrative

Story overview

Disaster! immerses guests in the fictional world of Disaster Studios, a Hollywood soundstage where they are cast as extras in a low-budget blockbuster disaster movie titled Mutha Nature. The premise casts visitors as unwitting participants in a chaotic film production, blending meta-commentary on movie-making with simulated catastrophes to create a narrative that parodies the disaster film genre. Directed by the flamboyant producer Frank Kincaid, the story highlights the behind-the-scenes mayhem of special effects filmmaking, drawing inspiration from classics like the 1974 film Earthquake.^[21]^[22]^[1] The narrative structure unfolds as an introduction to the studio's operations under Kincaid's erratic leadership, where guests are recruited to fill roles in escalating disaster sequences. Key plot elements feature a progression of simulated disasters including an earthquake, fire and explosions, and flooding, with guests filming reactions in pre-shows and the ride culminating in a chaotic subway earthquake sequence with explosions and flooding from a broken water main, each integrated into the film's storyline to heighten tension and humor through over-the-top tropes of impending doom and narrow escapes. This rising action emphasizes guest involvement as "stars" whose footage is purportedly edited into the final cut, satirizing the egos and mishaps of low-budget productions.^[22]^[21]^[18] The story concludes as guests view a personalized trailer for Mutha Nature incorporating their filmed footage, with Kincaid's narration celebrating the completion of the film despite the production's fictional disasters, underscoring themes of resilience and the thrill of cinematic spectacle. Frank Kincaid, portrayed via hologram by Christopher Walken, frames the entire tale as a "behind-the-scenes gone wrong," delivering deadpan narration that ties the guest's participation to the film's humorous triumph over adversity.^[1]^[22]^[6]

Characters and cast

The central figure in Disaster!: A Major Motion Picture Ride... Starring You! is Frank Kincaid, the egotistical owner, director, producer, and self-proclaimed visionary of Disaster Studios, whose obsession with creating the ultimate disaster film, Mutha Nature, drives the chaotic narrative of the attraction.^[22] Portrayed through a holographic projection using advanced projection technology by acclaimed actor Christopher Walken, Kincaid's deadpan delivery and over-the-top persona add satirical humor to the behind-the-scenes turmoil, emphasizing his role as the catalyst for the production's escalating mishaps.^[18] Supporting the lead are several crew members who provide comic relief and facilitate the story's progression, including Lonnie, the assistant director who serves as the primary pre-show host and enthusiastically recruits guests into the production. Lonnie, a gender-neutral role performed by rotating Universal Studios Florida entertainment team members such as Corey Volence and William Barnett, interacts directly with visitors to explain the studio's plight and assign roles, injecting energy and improvisation into the experience.^[23]^[24] Additional ensemble characters include Mikey, a crew member who offers on-screen guidance during key sequences, and various production staff portrayed by on-site performers, contributing to the film's frantic atmosphere through banter and mishandled tasks.^[25] Dwayne Johnson makes a notable cameo appearance as the heroic lead in Mutha Nature, his larger-than-life presence underscoring the parody of action-disaster tropes.^[22] A defining element of the attraction's narrative is the integration of guests as "cast" extras, transforming riders into unwitting participants who are selected during pre-shows to portray roles like villains, heroes, or background figures in green-screen scenes that are later incorporated into a personalized trailer viewed at the ride's conclusion. This interactive casting heightens the immersion, with guests receiving tailored directions from on-stage performers to react to simulated disasters, fostering a sense of chaotic collaboration within the fictional studio.^[22] The casting for live roles relied on Universal's in-house entertainment talent, with performers trained to maintain the satirical tone while adapting to audience dynamics; voice work for Kincaid and other screen appearances drew from established Hollywood actors like Walken and Johnson to lend authenticity and star power to the parody. No major evolutions in character portrayals occurred during the attraction's run from 2008 to 2015, though minor script tweaks ensured ongoing relevance to disaster film trends.^[18]

Experience

Queue and pre-show

The queue for Disaster! was located in a redecorated area of the former San Francisco-themed show building, immersing guests in the chaotic world of Disaster Studios, a fictional low-budget movie production company led by director Frank Kincaid. The pathway featured signage and props referencing Kincaid's past films, such as "Baboon!" and the eco-disaster epic "Mutha Nature," creating an atmosphere of a bustling Hollywood backlot where guests felt like extras on a film set.^[21] This theming built anticipation by blending everyday studio elements with subtle hints of impending catastrophe, encouraging visitors to engage with the narrative from the outset.^[10] The attraction operated from January 17, 2008, to September 8, 2015. As guests progressed through the queue, they encountered interactive opportunities where production assistants selected volunteers to participate in filming brief scenes for "Mutha Nature," such as simulating an escalator malfunction in a mall or a dramatic fall down a stairwell.^[10] These moments incorporated humorous safety instructions delivered by cast members, emphasizing the ride's motion-based effects while tying into the movie-making theme. The pre-show culminated in a dedicated room featuring a 3D holographic appearance by Kincaid, portrayed by Christopher Walken via Musion Eyeliner technology—a Pepper's Ghost-style illusion that made the character seem to interact live with a stage assistant, introducing the story and recruiting the audience as stars.^[21] Recorded volunteer footage from earlier was later integrated into a custom trailer narrated by Dwayne "The Rock" Johnson, enhancing the personalized immersion.^[10] The queue design incorporated switchbacks to manage capacity during peak periods and included accessibility features compliant with ADA standards, such as wheelchair-accessible paths throughout the indoor layout.^[26] Atmospheric elements like ambient audio cues of studio chatter and occasional fog effects further heightened the movie set ambiance, providing minor immersive surprises without overt scares.^[4]

Ride experience

Guests boarded the simulated subway train vehicles at the loading platform, where they were seated in forward-facing rows within cars designed to mimic an urban transit system, accommodating groups of riders for the immersive experience. The ride lasted approximately 6-8 minutes, progressing through a series of escalating disaster simulations framed as scenes from a blockbuster film.^[22]^[7] As the train departed the station, it traveled through a dimly lit tunnel with initial mild vibrations and audio cues establishing the subway setting, building anticipation for the impending catastrophe. The sequence intensified with a simulated earthquake, where the vehicle shook violently amid rumbling sounds, flashing emergency lights, and projections of cracking walls and falling debris, creating the illusion of structural collapse. This led to a derailment effect, with the train appearing to veer off course as an oncoming vehicle crashed nearby, heightening the sense of peril.^[27]^[8] The progression transitioned to fire and flood scenes, featuring explosive bursts of flames from set pieces, billowing smoke, and a sudden inundation of water surging into the subway car to simulate rising floodwaters, accompanied by alarms and dispatcher voices urging evacuation. Multi-sensory effects, including heat, wind, and water sprays, immersed riders in the chaos, with the pacing accelerating from subtle tremors to full-scale pandemonium.^[27]^[8] In the finale, the train stabilized as onboard screens activated, displaying a personalized "movie" trailer that incorporated footage of the guests' reactions captured during the ride, edited with special effects and celebrity cameos for a comedic resolution. This interactive element allowed riders to see themselves "starring" in the disaster epic, providing a lighthearted wrap-up to the intense sequence. The experience concluded with the train returning to the unload station.^[7]^[22] Safety protocols were integrated throughout, including secure seating with restraints, automated emergency stop systems triggered by sensors to halt the ride in case of malfunctions, and clear evacuation procedures announced via onboard audio to manage the physical effects like shaking and water exposure.^[7]

Production and technology

Special effects and sets

The special effects in Disaster! were crafted to demonstrate Hollywood filmmaking techniques, blending practical elements with innovative technology to simulate catastrophic events on a soundstage set.^[28] The earthquake sequence simulated intense shaking and structural collapse, allowing guests to experience the illusion of a subway car derailing amid crumbling infrastructure. These mechanisms were integrated into the ride vehicle for synchronized motion, enhancing the realism of the disaster scenario.^[28] Fire and flood scenes employed practical effects, including onrushing water to simulate sudden flooding and pyrotechnics for controlled bursts of flame, for heightened realism. These elements were carefully calibrated to create immersive, movie-like chaos without compromising safety.^[22] The sets featured a faux city subway station and an expansive soundstage environment that evoked a working film lot, complete with faux debris, collapsed walls, and urban decay to support the narrative of on-set filming gone awry.^[22] Audio design played a crucial role, utilizing surround sound systems to deliver synchronized crashing noises, panicked screams, and character dialogue that amplified the tension and immersion during each effect sequence.^[28] Among the innovations, the attraction incorporated Musion Eyeliner hologram technology for pre-show elements, blending illusion with reality. This approach marked an advancement in motion-based storytelling for theme park experiences.^[22]

Ride system and vehicles

The ride system of Disaster! employed a guided tram system to deliver earthquake simulation, enabling progression through the attraction's scenes. This setup allowed for motion that mimicked real-world seismic activity while maintaining controlled advancement.^[29] The vehicles were designed to resemble subway cars, engineered for stability during the ride's motion sequences, featuring padded seating and safety restraints to ensure guest comfort and security.^[29] These elements contributed to the ride's capacity and efficiency.^[29] Compared to its predecessor, the Earthquake ride, which relied on a traditional guided tram system with limited motion, Disaster! represented significant upgrades in interactivity, allowing for more engaging vehicle paths that heightened guest involvement in the disaster scenarios. Effects synchronization with the ride system was enhanced to align motion cues more precisely with on-board audio and visual elements.^[29]

Reception and media

Critical and guest reception

Upon its opening in 2008, Disaster! received positive coverage from local media for its humorous take on disaster movie tropes and innovative interactive elements, with the Orlando Sentinel highlighting the ride's comedic script featuring lines like "It's your fault gas is $4 a gallon!" delivered by celebrity cameos such as Christopher Walken, alongside impressive pyrotechnics and high-tech illusions in the subway disaster sequence.^[29] Professional reviews were mixed overall, as Theme Park Insider contributors described it as a "fun effects spectacular" but noted its inferiority to similar attractions like Twister... The Ride, citing the lengthy pre-show sequences that shuffled guests through multiple rooms before the main action.^[30] Guest feedback averaged 3.3 out of 5 stars on Yelp based on 26 reviews, with visitors praising the immersive special effects and family-friendly level of scares suitable for most ages, though some advised avoiding it for very young children due to the intensity.^[31] Common complaints included the repetitive pre-show script, contributing to perceptions of uneven pacing during repeat visits.^[32] The attraction's strengths lay in its engaging practical effects and lighthearted scares that appealed to families, while weaknesses centered on its dated theming, which paled in comparison to newer intellectual property-based rides like those in The Wizarding World of Harry Potter by the mid-2010s.^[4] In recognition of its creative refurbishment of the former Earthquake attraction, Disaster! earned a Thea Award for Outstanding Achievement from the Themed Entertainment Association in 2009.^[33] Initial reception was strong due to the novelty of starring in a personalized disaster film trailer featuring Dwayne Johnson, but feedback trended downward over time amid growing competition from more immersive, IP-driven experiences at Universal Studios Florida, leading to its closure in 2015.^[4]

Appearances in media

Disaster! has been prominently featured in promotional media produced around its 2008 launch, including a "coming soon" trailer that showcased the ride's interactive elements and special effects, with Dwayne "The Rock" Johnson appearing as the star of the fictional disaster film Mutha Nature.^[34] The grand opening ceremony on January 17, 2008, was captured in a video highlighting the event's celebrity appearances and on-ride footage, distributed through theme park media outlets.^[35] Post-opening, behind-the-scenes content emphasized the attraction's film production theme, with comprehensive tours of the pre-show areas and ride experience shared via enthusiast videos to promote its blend of humor and simulated disasters.^[36] The ride has influenced and appeared in theme park documentaries, serving as a case study for evolving special effects attractions. In the 2017 Defunctland episode "The History of Earthquake: The Big One and Disaster!", the attraction's transformation from its predecessor and its role in Universal's disaster-themed portfolio are detailed, underscoring its impact on interactive ride design.^[37] Similarly, the 2018 "The Theme Park History of Earthquake: The Big One/Disaster!" video examines its technical innovations and cultural parody of B-movie tropes.^[38] Following its 2015 closure, Disaster! received post-closure nods in retrospective content, including fan-uploaded POV recreations on YouTube that mimic the ride's sequences for nostalgic audiences.^[39] It has also been referenced in broader Universal history discussions, such as the 2025 Peacock docuseries Epic Ride: The Story of Universal Theme Parks.^[40] In pop culture, the attraction's satirical take on disaster films has inspired parodies in online videos, where creators replicate its over-the-top effects and volunteer "starring" moments.^[25] No licensed merchandise or tie-in comics directly extending the ride's storyline were produced, though its elements occasionally appeared in Universal's general theme park apparel and memorabilia.^[41]

References

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Definition: Disaster - UNDRR
A serious disruption of the functioning of a community or a society at any scale due to hazardous events interacting with conditions of exposure, vulnerability ...
[2]
What is a disaster? | IFRC
Disasters are serious disruptions to the functioning of a community that exceed its capacity to cope using its own resources. Disasters can be caused by ...
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Ready.gov: Plan Ahead for Disasters
Download the newly updated FEMA App to get preparedness strategies and real-time weather and emergency alerts.Recovering from Disaster · Build A Kit · Make A Plan · Disasters and Emergencies<|control11|><|separator|>
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Take a Last Look at Universal Studios Florida's Now-Closed 'Disaster!'
Sep 7, 2015 · By 2007, though, few park visitors had heard of or remembered the 1974 disaster film Earthquake that inspired the attraction. And those who ...
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Universal closes Earthquake; 'Disaster' replacement to open in ...
Universal closes Earthquake; 'Disaster' replacement to open in December. November 5, 2007, 5:00 PM · It looks like the Earthquake attraction at ...
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Disaster! A Major Motion Picture Ride… Starring You! Opens Today ...
Jan 28, 2008 · With Steven Spielberg as creative consultant, Universal Orlando has created some of the world's most innovative theme park attractions based on ...
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A first look at Universal Florida's 'Disaster!' - Theme Park Insider
December 23, 2007, 10:33 PM · Today I managed to get in the first soft opening of the all new replacement to Earthquake at Universal Studios Florida: ...
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Disaster! Grand Opening - Video and Photos - Attractions Magazine
Jan 17, 2008 · Today marked the official grand opening of Disaster! A Major Motion Picture – Starring You! at Universal Studios Orlando.
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Theme Park & CityWalk Hours - Universal Orlando
Theme Park & CityWalk Hours ; Universal Studios Florida. 9:00 AM - 7:00 PM. Early Park Admission: Not Available ; Universal Islands of Adventure. 9:00 AM - 8:00 ...Missing: Disaster! capacity
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Disaster Studios officially closes at Universal Orlando
Sep 8, 2015 · On Nov. 5, 2007, Earthquake closed for good to be updated into Disaster, which would open just a couple of months later on Jan. 17, 2008.<|separator|>
[11]
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Disaster!/Earthquake Queue (B67) ... House Location - Disaster! Fitted under a large canopy, the extended queue for the former Disaster!/Earthquake attraction ...
[12]
'The Walking Dead' to invade Halloween Horror Nights 2012 in ...
Jul 18, 2012 · In Orlando, alert fans have already spotted a few familiar elements from “The Walking Dead” set up in the queue for Disaster!, one of the park's ...
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[PDF] 2008 Attraction Attendance Report
6. UNIVERSAL STUDIOS at Universal Orlando, Florida. 6,231,000. 0.5%. Slight attendance growth due to successful opening of The Simpsons Ride partially mitigated ...<|control11|><|separator|>
[14]
New Fast & Furious ride coming to Universal Orlando, Disaster attraction to close
- **Closure Announcement**: Disaster: A Major Motion Picture Starring You! will close permanently at Universal Orlando.
[15]
Last chance to ride Disaster! at Universal Orlando
Aug 27, 2015 · Starring You opened in 2008. Universal Orlando announced that it will be closing the attraction for “Fast & Furious: Supercharged.” Disaster!
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### Summary of Disaster! Ride Closure at Universal Studios Florida
[17]
Death of 'Disaster!' and Universal Studios That Was
Sep 8, 2015 · Learning that the astonishing Back to the Future ride was co-directed by the legendary special effects maestro Douglas Trumbull led me to 2001: ...
[18]
Universal Orlando says goodbye to Frank Kincaid as Disaster ...
Sep 8, 2015 · Sadly, heartbroken, Frank Kincaid went to that big movie studio in the sky on Monday, as Disaster Studios closed it's doors for good.<|control11|><|separator|>
[19]
Vintage Universal Studios Florida merchandise now available at ...
May 20, 2020 · Universal has released a new line-up of vintage merchandise – featuring the iconic neon logo and retired attractions.
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Disaster! Queue
### Summary of Disaster! Queue Use at Halloween Horror Nights
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Disaster! ® – A Major Motion Picture Ride… Starring YOU. Attraction closed 2015. You went behind the scenes at Disaster Studios and learned the secrets of ...
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Disaster! - A Major Motion Picture Ride...Starring YOU
Feb 1, 2018 · Each volunteer is placed in front of a "green screen" and given some unremarkable task to perform, possibly while being pelted with foam debris ...
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Rating 7/10 (143) Disaster! A Major Motion Picture Ride... Starring You!: Directed by Jay Torres. With Stephanie Adams, Kevin Allen, Kenneth Babel, Elizabeth Bailey.
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End of an Age: Disaster! was the last vestige of Universal Studios Florida's original theming of having rides that revolved around teaching guests about movie ...Missing: retheming rationale
[27]
Accessibility Information | Universal Orlando Resort
We have constructed our attraction queues and park entrances to be accessible to Guests using wheelchairs and mobility devices. Individual Accessibility Card ...
[28]
This Universal attraction brings San Francisco's worst nightmare to life
Apr 6, 2024 · Flood. Fire. Exploding truck. Derailing train. And in a marvel of theme park engineering, the entire thing happens and resets in just two ...
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KUKA Coaster
Mobile, certified amusement ride for trade fair appearances, company events and more: rent the KUKA Coaster – a complete robot system that can be used flexibly ...
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Hang on for Universal's Disaster! ride – Orlando Sentinel
The story line for the new attraction revolves around casting and filming by Disaster Studios. Seven visitors are cast into roles for Mutha Nature and act in ...
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Remembering Lost Attractions on 'Day of the Dead'
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DISASTER! - 1000 Universal Studios Plz, Orlando, Florida
26 reviews and 8 photos of DISASTER! - CLOSED "Great special effects. Good for most families... may want to avoid bringing young kids.
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Nov 17, 2009 · The Disaster! “rehab” was deemed by the Thea Awards Committee to be an ingenious reworking of Universal Studios Florida's former, classic ...
[36]
Disaster! A Major Motion Picture Ride...Starring You - YouTube
Dec 21, 2007 · Coming soon to Universal Studios Orlando, Disaster! replaces the former Earthquake attraction with a new pre-show and updated ride portion.
[37]
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[39]
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[40]
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Shop for must-have merchandise that's waiting for you at Universal Epic Universe. Immerse yourself in each world with wearable, playable and displayable ...