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Division of Indi

The Division of Indi is a federal electoral division in northeastern , , encompassing rural and semi-rural areas spanning 29,188 square kilometres, including the regional centres of , , , and , as well as significant portions of the . The name derives from an Aboriginal term for the , which forms the division's northern boundary. Established as one of the original 75 divisions for 's first federal election in 1901, Indi has historically been a conservative-leaning seat, represented predominantly by members of the , Country Party (later National Party), and . Since 2013, the division has been held by independent representatives, beginning with Cathy McGowan's narrow victory over long-serving Liberal MP , facilitated by a community campaign known as Voices for . McGowan retired in 2019, endorsing , who won the seat and has retained it through the 2022 and 2025 elections, securing 44,723 first-preference votes in the latter amid a field of major party and minor candidates. This shift underscores 's evolving status as a for regional voter dissatisfaction with major parties, prioritizing local issues such as , , and environmental management over national partisan alignments.

Geography

Boundaries and Electoral Composition

The Division of Indi covers 29,188 square kilometres in north-eastern , comprising predominantly rural territory extending from the outskirts of Melbourne's metropolitan area to the border with . Its northern boundary follows the , an indigenous name for which is the origin of the division's title. The electorate encompasses alpine and riverine landscapes, including significant portions of the . The division fully includes the local government areas of Alpine Shire, Benalla Rural City, , Mansfield Shire, Murrindindi Shire, Towong Shire, , and , along with parts of Strathbogie Shire and . It also incorporates several unincorporated alpine resorts, namely Falls Creek, Lake Mountain, Mount Buller, , and Mount Stirling. Principal population centres are the regional cities of (population approximately 43,000 as of 2021), (around 30,000), (about 10,000), and (roughly 8,000), which together account for the bulk of the electorate's enrolled voters. Electoral boundaries were redetermined during the 2023-2024 redistribution process to account for population shifts and maintain electoral quotas, with the revised limits gazetted on 17 2024. This adjustment affected 34 Victorian divisions, including , primarily through minor boundary refinements rather than major territorial reallocations. The division remains one of Victoria's largest by land area, reflecting its sparse outside urban hubs.

Physical and Economic Geography

The Division of Indi encompasses approximately 29,187 square kilometres in north-eastern , extending from the border with to the alpine regions of the . It includes diverse physical landscapes, ranging from fertile riverine plains and valleys to rugged mountainous terrain within the Australian Alps, incorporating unincorporated alpine resorts such as Falls Creek, , and Mount Buller. The division's boundaries cover the shires of , Benalla, , Mansfield, Murrindindi, Towong, Wangaratta, and Wodonga, along with parts of Strathbogie and Yarra Ranges shires. Named after an Aboriginal term for the , the electorate features river systems like the Murray and Ovens that support irrigation-dependent in lower elevations, while higher altitudes experience cooler climates conducive to and . Economically, the division is characterised by a rural profile with significant reliance on , particularly farming, which employs 2.5% of the workforce as of the 2021 . Other key industries include and social assistance, accounting for around 10% of employment through hospitals, aged care, and support services, reflecting the needs of an ageing regional population. trade, notably supermarkets, contributes 3.0% to jobs, underscoring the importance of local in regional centres like and . The labour force participation is supported by a low unemployment rate of 3.2% in , with median weekly personal incomes at $736, family incomes at $1,794, and household incomes at $1,367. Occupational highlights managers (15.7%) and professionals (17.2%), indicative of farming operations and service sectors, alongside technicians and trades workers (15.3%) tied to and in hubs like . , driven by alpine resorts and natural attractions, supplements the economy seasonally, though specific employment figures are integrated into broader service categories.

Demographics

Population Characteristics

The Division of Indi recorded a total population of 156,620 in the . Of these residents, 77,010 (49.2%) were male and 79,610 (50.8%) were female. The median age stood at 45 years, higher than the national median of 38 years, reflecting the electorate's rural character and aging demographic trends. Age distribution showed 26,819 individuals (17.1%) under 15 years, compared to a figure of 18.6%, while 37,176 (23.7%) were aged 65 and over, exceeding the rate of 16.1%. Aboriginal and Torres Strait Islander peoples comprised 3,325 residents (2.1%), below the proportion of 3.2%. In terms of cultural diversity, 129,086 residents (82.4%) were born in , with overseas-born individuals totaling 17.6%; the largest overseas birthplace group was at 3,954 (2.5%). At home, 138,386 people (88.4%) spoke English only, indicating limited linguistic diversity relative to urban electorates. Religious affiliation saw 69,965 (44.7%) reporting no , higher than the 38.9%; Catholicism accounted for 30,486 (19.5%) and for 18,676 (11.9%). included 22,190 persons (17.1%) holding a bachelor degree or higher, aligning with patterns in . The median weekly household income was $1,367, somewhat below the median of $1,746.

Socioeconomic Profile

The Division of Indi, encompassing rural and regional areas of north-eastern , exhibits socioeconomic traits aligned with agricultural, manufacturing, and service sectors. In the 2021 , the labour force participation rate stood at 58.0%, with an unemployment rate of 3.2%. The most common occupations were professionals at 17.2% and managers at 15.7%, reflecting the prevalence of farming, , and in the electorate. Key industries included hospitals (5.1% of employment) and supermarket and grocery stores (3.0%), underscoring reliance on services and amid a dispersed population. Educational attainment levels are moderate, with 17.1% of persons aged 15 and over holding a degree or higher, and 11.3% having completed or equivalent. These figures indicate a workforce oriented toward vocational and practical skills suited to regional economies, rather than higher urban-centric qualifications. Median weekly incomes reflect this structure: at $736, family income at $1,794, and household income at $1,367. Housing patterns emphasize home ownership, with 40.6% of dwellings owned outright and 32.8% owned with a , alongside a median weekly rent of $270 and monthly repayment of $1,408. This stability in tenure supports long-term residency in rural communities but may constrain mobility and expose residents to sector-specific economic vulnerabilities, such as fluctuations in .

History

Establishment and Pre-1970s Developments

The Division of Indi was proclaimed as one of Victoria's 20 original federal electoral divisions in 1901, in preparation for Australia's inaugural federal election held on 29 and 30 March 1901. Covering rural localities in the north-eastern part of the state, including areas around , , and , the division was named after the Indi River, a of the . The initial boundaries were determined by the Victorian under section 29 of the , reflecting the state's colonial electoral arrangements adapted for federal purposes. Isaac Alfred , a candidate and local lawyer who had grown up in within the division, won the seat at the 1901 election, defeating and opponents. served as Member for Indi until 1906, during which time he contributed to early parliamentary debates on tariff protection and matters, later advancing to roles such as Attorney-General in the Deakin government. The division's early electoral contests highlighted tensions between protectionist rural interests and urban influences, with securing re-election in 1903 before losing to independent George Wise in 1906. Subsequent decades saw Indi remain a contestable rural seat, with representation shifting among Protectionists, independents, and emerging Labor figures. Parker Moloney of the Australian Labor Party held the seat from 1922 to 1931, advocating for farmer interests amid economic challenges like the . By the 1930s, the Country Party gained prominence in regional electorates, exemplified by John McEwen's election for Indi in 1934; McEwen, who prioritized agricultural policy, held the division until 1937 when he transferred to the newly created Division of Murray following redistribution. Federal redistributions under the Commonwealth Electoral Act periodically adjusted Indi's boundaries— notably in 1922, 1937, and 1949—to account for population shifts while preserving its north-eastern focus, ensuring continuity as a single-member division through the pre-1970s era.

Post-Redistribution Changes and Liberal Hold

The Division of Indi was held continuously by the from 1977 until the 2013 election. This period of dominance reflected the electorate's rural conservative character, encompassing agricultural regions in north-east with strong support for liberal economic policies and regional infrastructure development. A key redistribution affecting the division occurred ahead of the 2013 federal election, implemented following the 2009-2010 review by the Australian Electoral Commission. The changes involved transferring the Strathbogie Shire westward to the newly created Division of Murray, while incorporating the Murrindindi Shire from the Division of McEwen to the south, including fire-ravaged areas such as Marysville, Kinglake, and Flowerdale impacted by the 2009 . These adjustments slightly reduced the two-party-preferred margin from 9.9%—recorded after the 2010 election under prior boundaries—to an estimated 9.0%. Despite the boundary shifts introducing more diverse socioeconomic elements, including recovering communities potentially receptive to alternative representation, the Liberal Party retained the seat as a safe hold through multiple elections. Sophie Mirabella, who succeeded in 2001, secured victories in 2004 with a 12.6% margin, weathered the 2007 national swing to hold by 6.0%, and strengthened to 9.9% in 2010 amid the Coalition's return to opposition benches. Earlier redistributions in the 1970s and 1980s had similarly preserved the division's focus on rural and small-town voters, reinforcing Liberal majorities by aligning boundaries with farming and regional interests. The electorate's enrolment grew steadily, from approximately 80,000 in the late 1970s to over 98,000 by 2013, without eroding the party's base.

Shift to Independent Representation

The Division of Indi transitioned to independent representation following the on September 7, when Cathy McGowan defeated incumbent MP after preferences, ending over seven decades of continuous control in the seat. McGowan's campaign was propelled by the Voices for Indi initiative, a organization established in 2012 to foster community involvement in selecting candidates aligned with local priorities including rural services, economic viability, and democratic engagement. This movement employed methods such as kitchen-table discussions and broad consultations to build voter trust and mobilize volunteers, contrasting with traditional party structures. McGowan retained the seat in the 2016 federal election, expanding her margin amid ongoing voter preference for non-partisan advocacy on regional issues like drought resilience and health access. Upon her retirement announcement in 2018, Voices for Indi conducted a rigorous selection process, endorsing —a Wangaratta-based expert and former nurse—in January 2019. Haines secured victory in the May election, achieving 54.0% of the against the Liberal candidate. This succession represented a historic milestone, as Haines became the first to replace another in an electorate, reflecting entrenched community support for candidate-driven representation over party affiliation. Haines defended the seat in the 2022 election with 56.7% two-party-preferred support and again in 2025, maintaining Indi's alignment with amid national trends toward localized accountability. The shift underscored causal factors such as disillusionment with major-party responsiveness in rural areas and the efficacy of sustained volunteer networks in swaying preferences from entrenched incumbents.

Political Dynamics

Voter Priorities and Key Issues

Voters in the Division of Indi have consistently prioritized improved access to healthcare services, reflecting the challenges of rural service delivery where hospitals and medical professionals are often under-resourced. In consultations and election campaigns, residents have highlighted shortages in regional hospitals, workforce training for healthcare providers, and capital investments needed to sustain services amid growing demand from an aging population. Independent MP Helen Haines, re-elected in 2025, campaigned on a $2 billion federal investment plan for regional hospitals, emphasizing infrastructure upgrades and support for rural health students to address these gaps. Local analyses identify healthcare alongside rising costs and housing affordability as pressing social concerns, exacerbated by geographic isolation from metropolitan centers. Economic development and regional prosperity rank highly, with focus on , support, , and such as water management and . The electorate's reliance on farming communities in areas like the basin underscores concerns over water security, drought resilience, and fair allocation under the Murray-Darling Basin Plan, where over-extraction and environmental flows have sparked debate. Haines' submissions to federal budgets have advocated for projects across Indi's nine areas, including alpine enhancements and decentralized work opportunities via better NBN and mobile coverage to foster . Grassroots efforts like the Voices for Indi movement's Kitchen Table Conversations, involving over 400 participants since 2013, have surfaced these priorities, revealing demands for responsive policies on agriculture viability and local industry amid national cost-of-living pressures. Environmental management, including climate adaptation and bushfire recovery, emerges as a key issue given the electorate's exposure to natural disasters like the 2019-2020 fires and ongoing flood risks. Voters seek balanced action on emissions reduction that supports regional clean energy transitions without undermining farming, alongside investments in resilient . Political integrity and effective local drive voter sentiment, fueled by disillusionment with major parties' perceived urban bias; the success of independents since stems from community-driven campaigns emphasizing over party loyalty. Family violence prevention and access also feature in social justice assessments, though secondary to core economic and service delivery needs.

Grassroots Movements and Campaign Strategies

The Voices for Indi (V4I) grassroots movement emerged in 2012 through community-driven kitchen table conversations, aiming to enhance in the Division of by fostering independent representation focused on local priorities. This initiative responded to perceived detachment from major party candidates, particularly the long-serving incumbent , and culminated in the community's endorsement of Cathy McGowan as an independent candidate for the 2013 federal election held on September 7. V4I mobilized over 700 volunteers who conducted extensive voter outreach, including doorknocking and staffing pre-poll voting centers in key locations such as , , and . Campaign strategies in 2013 emphasized reducing the Liberal primary vote below 50% to enable favorable preference flows, targeting disillusioned Liberal voters with a recommendation—number one for and number two for the Liberal—while assuming strong preference transfers from Labor (90%) and Greens voters. Volunteers underwent training in scrutineering, rules, and engagement, with a strategic planning committee updating a 90-day weekly. Resources were concentrated on high-impact polling booths, such as Wodonga Central with 10,109 voters, contributing to McGowan's narrow victory by 439 votes (50.25% two-candidate-preferred) after a recount on revealed 1,003 previously misplaced votes in her favor; the Liberal primary fell to 44.4% on . Following McGowan's retirement, V4I adapted these tactics for , selected through a transparent community process involving voting and a deliberation forum attended by over 200 participants in . Haines's campaigns scaled volunteer efforts to 1,750 in , incorporating positive messaging centered on , local accountability, and "kitchen table" workshops for safe community involvement, alongside full-page newspaper testimonials affirming community backing. This values-based approach, prioritizing respectful inclusion over partisan attacks, sustained Haines's successes in 2016, , 2022, and the 2025 election on May 3, where she secured 44,723 first-preference votes as the independent incumbent.

Representation

List of Members

The Division of Indi has been represented by numerous members since its establishment in 1901, with representation alternating between major parties and independents in recent decades. Notable historical members include of the , who served from 1901 to 1906 before becoming a justice, and of the Country Party, who held the seat from 1937 to 1949 and later became . Paul Jones briefly represented the division for the Labor Party from 1928 to 1929.
MemberParty/ AffiliationTerm Served
Protectionist1901–1906
Country1937–1949
Paul JonesLabor1928–1929
Liberal2001–2013
Cathy McGowanIndependent2013–2019
Independent2019–present
Helen Haines retained the seat as an in the 2025 federal election, securing 58.6% of the against the candidate. This marks her third consecutive term, continuing the division's trend toward independent representation since 2013.

Profiles of Recent Incumbents

served as the member for Indi from 2001 to 2013 as a representative of the . During her tenure, she advanced to frontbench roles, including shadow minister for innovation, industry and science prior to the 2013 election. Mirabella lost the seat to independent candidate Cathy McGowan in the 2013 federal election by a margin of 439 votes after a campaign by Voices for Indi. She attempted to regain the seat in 2016 but was defeated by McGowan with a 5.4% two-party-preferred swing to the independent. Cathy McGowan represented Indi as an independent from 2013 to 2019, securing election through the community-driven Voices for Indi organization that mobilized over 5,000 volunteers and broke a 74-year hold on the seat. McGowan, a former rural businesswoman and advocate for , focused her parliamentary work on regional issues, including support for small businesses and farming communities. She was re-elected in 2016 before announcing her retirement in January 2019 to pass the independent baton to Helen Haines, whom she endorsed as successor. McGowan's tenure is credited with inspiring a broader movement of community independents in Australian politics. Helen Haines has served as the independent member for since 2019, becoming the first woman to succeed another female independent in the Australian . A former nurse and midwife from , Haines was preselected by Voices for Indi and won the 2019 election with 44.2% of the primary vote, defeating candidate Steve Hutchinson. She prioritized parliamentary integrity, regional development, and health access, voting on bills from both major parties while advocating for electorate-specific needs like improved and support. Re-elected in 2022 and again in the 2025 federal election—securing a third term with 43.14% primary vote against the Liberal's 30.89%—Haines maintains a focus on independent representation for north-east Victoria's rural communities.

Election Results

Historical Overview

The Division of Indi, one of Australia's original 75 electoral divisions established for the inaugural federal election, has exhibited a predominantly non-Labor pattern since 1901, with Labor securing the seat only during four consecutive elections from to 1931 under Parker Moloney. Early contests reflected the fluid party alignments of the federation era, alternating between Protectionist, , and emerging Labor forces, before stabilizing into conservative dominance by the 1930s with the Country Party briefly holding the seat from 1934 to 1937 under . Post-World War II, the division transitioned to consistent Liberal Party control starting in 1949, often with comfortable margins exceeding 10% two-party preferred, reflecting its rural conservative base in northeastern Victoria encompassing areas like , , and . This period saw incumbents such as Holten serve from 1969 to 1983, maintaining the seat as a safe Liberal hold amid national swings, though primary vote shares for the Liberals hovered around 45-50% in most elections. The pattern persisted into the 1990s and 2000s, with narrow escapes in 1998 (Liberal margin 1.7%) amid the GST debate, but no defeats until the 2013 election disrupted the streak. In 2013, candidate Cathy McGowan ousted incumbent , winning 50.2% of the two-candidate preferred vote after trailing on first preferences (31.0% vs. 41.9%), driven by a campaign emphasizing local issues over party loyalty. McGowan retained the seat in 2016 with 54.4% TCP against challenger , before retiring; her successor, , secured victory in 2019 with 57.0% TCP over , consolidating independent support at 40.5% primary vote. defended the seat in 2022, achieving 64.1% TCP versus amid a national Coalition swing, with her primary vote rising to 44.0%. The 2025 election saw Haines re-elected as with strong first-preference support of approximately 44,723 votes, maintaining the division's shift toward non-aligned representation since , where preferences from minor parties and disaffected voters have proven decisive in a electorate averaging enrolled voters. Overall, Indi has recorded turnout rates consistently above 90% in recent decades, underscoring high in this regional seat.

2013 and Subsequent Elections

The , held on 7 September 2013, resulted in an upset victory for independent candidate Cathy McGowan over the incumbent member . McGowan's campaign emphasized community engagement and local representation, leading to a narrow win confirmed by the Australian Electoral Commission with a final two-candidate preferred margin of 439 votes in her favor. In the 2016 federal on 2 July 2016, successfully defended her seat against challenger Hutchinson, securing re-election with a strengthened position as reported by official tallies. The independent's victory highlighted sustained voter support for non-partisan representation in the electorate. The 2019 election on 18 May 2019 saw McGowan retire, with her endorsed independent successor Helen Haines winning the seat in a contest against Liberal candidate Mark Liebl. Haines achieved victory, marking the first instance of one independent directly succeeding another in an Australian federal electorate. During the 2022 federal election on 21 May 2022, Haines retained the division with a two-candidate preferred margin of 1.4% over the Liberal Party, demonstrating continued preference for independent incumbency amid national shifts toward crossbench representation.
Election YearWinnerParty AffiliationKey OpponentTwo-Candidate Preferred Margin vs. Liberal
2013Cathy McGowanSophie Mirabella0.23%
2016Cathy McGowanSteve Hutchinson4.6%
2019Helen HainesMark Liebl2.5%
2022Helen HainesDavid Stoyle1.4%

2025 Election Outcomes

![Cropped portrait of Helen Haines — June 2022.jpg][float-right] The 2025 Australian federal election in the Division of Indi occurred on 3 May 2025, with incumbent independent Helen Haines securing re-election for a third consecutive term. Haines received 44,723 first-preference votes, representing 42.29% of the primary vote, an increase of 1.61% from the 2022 result. The Australian Electoral Commission (AEC) formally declared the result on 28 May 2025, confirming Haines' victory amid a slight swing of 0.30% toward her main challenger. In the two-candidate preferred (TCP) count against Liberal candidate James Trenery, Haines prevailed with 62,014 votes (58.64%), establishing a margin of 18,267 votes or approximately 8.64% after accounting for the TCP distribution. Trenery garnered 32,475 primary votes (30.71%), a marginal gain of 0.19% from the previous Liberal performance. Other candidates included Labor's Mitch Bridges with 8,824 votes (8.34%), One Nation's Athol Thomas with 7,611 votes (7.20%), and minor party contenders such as the Greens' Alysia Regan and others, none exceeding 4% of the primary vote.
CandidateParty/GroupFirst Preference VotesPercentageSwing (%)
Independent44,72342.29+1.61
James Trenery32,47530.71+0.19
Mitch BridgesAustralian Labor8,8248.34-0.25
Athol Thomas7,6117.20+1.92
Alysia ReganThe Greens3,8393.63+0.06
Haines' retention of the seat continued the independent hold on since 2013, reflecting sustained voter preference for local representation over major party affiliation, despite a minor erosion in her TCP margin from 8.94% in 2022. The AEC's tally, updated as of 4 June , encompassed 105,761 total formal votes, with preferences from minor parties and Labor flowing predominantly to Haines in the TCP matchup against the opponent. This outcome underscored the electorate's pattern of prioritizing candidates emphasizing regional issues over national party platforms.

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