Fact-checked by Grok 2 weeks ago

Douwe Egberts

Douwe Egberts is a Dutch brand of coffee and tea products originating from Joure in the Netherlands, established in 1753 by Egbert Douwes as a grocery outlet specializing in commodities that enhance daily life, including coffee, tea, and tobacco. The company expanded from its initial local operations, renaming after Douwe and Egbert, sons of the founder, and developing into a national leader in coffee roasting and blending by the early 20th century, with key facilities established in Utrecht in 1919. Today, Douwe Egberts forms a cornerstone of JDE Peet's, the world's largest pure-play coffee and tea company by revenue, operating in over 100 markets and emphasizing sustainable sourcing, as evidenced by its status as the largest purchaser of UTZ-certified coffee and tea. Renowned for its qualitative blends that promote social connections, the brand has innovated through associations with pod systems like and maintains a heritage of consistent quality across ground , instant varieties, and , without notable controversies disrupting its commercial trajectory.

History

Founding and Domestic Expansion (1753–1919)

In 1753, Egbert Douwes and his wife Akke Thijsses established a small grocery store named De Witte Os (The White Ox) on Midstraat in Joure, , , specializing in colonial goods such as , , and tobacco. The business deed was signed on of that year, marking the origins of what would become Douwe Egberts. Initially a local operation, the store catered to the growing demand for imported luxuries amid the rise of coffee houses in . By 1780, Egbert's son Douwe Egberts joined the enterprise, transforming it into a wholesale operation that extended sales beyond Joure. Between May 1783 and August 1784, the firm recorded substantial transactions, including over 17,500 pounds of , more than 1,500 pounds of , and over 250 pounds of , indicating early regional distribution networks. Following Douwe's death in 1806, his widow Lysbeth Mintjes assumed control under the name Weduwe Douwe Egberts, advertising continuity in local newspapers like the Leeuwarder Courant to maintain customer trust. In 1834, Douwe's four sons formalized the partnership as the Widow Douwe Egberts company, refining its focus on , , and . The mid-19th century saw further consolidation under family descendants, with Hessel de Jong acquiring the De Witte Os premises in 1871. A devastating in Joure in 1881 destroyed the family home and production facilities, but rapid rebuilding ensued, demonstrating resilience. Cornelis de Jong assumed in 1889 at age 20, overseeing the of a new and processing plant in Joure in 1898 to handle roasting and processing. The De Witte Os was registered for in 1881 and extended to and on March 4, 1910, solidifying brand identity amid growing domestic competition. Domestic expansion accelerated in the early with operational upgrades, including relocation of the roastery to Slachtedijk (Snikzwaag) in for efficiency. By 1919, to better serve central and , the company established its first major outpost—a roasting, packaging, and distillery facility—on Catharijnekade in , marking a shift from northern Friesland-centric operations to nationwide infrastructure. This development, reliant initially on horse-and-carriage logistics, enhanced distribution and positioned Douwe Egberts as a key player in the market for blended and .

Interwar Growth and Product Diversification (1919–1978)

In 1919, following the end of , Douwe Egberts shifted focus toward national expansion within the , acquiring a property at 10 Catharijnekade in under Cornelis Johannes de Jong for coffee roasting, packaging, and shipping operations aimed at penetrating central and southern markets beyond its Friesland base. This move marked a departure from regional limitations, leveraging , , and as core products to establish broader distribution. By the mid-1920s, sustained demand drove further infrastructure development, with product lines narrowing post-1920 to emphasize these three categories exclusively, abandoning miscellaneous groceries to streamline operations. The saw accelerated physical growth amid economic recovery. In 1929, space constraints at the site prompted acquisition of a larger along the Merwedekanaal (later renamed Keulsekade), relocating and activities there. Two years later, in 1931, the company expanded its Joure headquarters by purchasing the de Boer oil mill on Slachtedijk, enhancing production capacity for blending and processing. These investments solidified Douwe Egberts' position as a leading Dutch brand in coffee, tea, and tobacco by the late 1930s, with tobacco diversification including early shag varieties that laid groundwork for later brands. World War II disrupted supply chains but preserved core operations, allowing postwar rebound. From 1945, rapid geographic diversification ensued, with new outlets established in , , , and alongside domestic acquisitions of complementary firms to bolster import-export capabilities. within staples included the 1952 launch of , a fine-cut handrolling brand that expanded the tobacco segment's . By the late , international ambitions intensified, prompting joint ventures like the 1968 formation of Douwe Egberts International N.V. to coordinate global research and expansion. This era culminated in infrastructural consolidation, such as the 1976 sale of the original Catharijnekade property, amid preparations for broader multinational scaling. In January 1978, American Consolidated Foods Corporation (subsequently rebranded Sara Lee) acquired the family-owned firm, transitioning it from independent operation to corporate integration while preserving its Dutch roots in and dominance. Throughout, growth relied on empirical demand for quality blends rather than speculative ventures, with providing revenue stability amid coffee import volatilities.

Corporate Acquisitions and Restructuring (1978–2012)

In January 1978, Douwe Egberts was acquired by the American Consolidated Foods Corporation (CFC), which provided capital for international expansion and later rebranded as Sara Lee Corporation in 1985. This takeover integrated Douwe Egberts into a diversified multinational portfolio, shifting focus from primarily European operations to global markets while retaining its core coffee and tea production in the Netherlands. Under Sara Lee's ownership, Douwe Egberts pursued strategic divestitures to streamline operations, notably selling its cut-tobacco business—including brands like Van Nelle—to Imperial Tobacco Group PLC in 1998 for an undisclosed sum, as tobacco no longer aligned with the company's emphasis on beverages. This move allowed resources to concentrate on coffee and tea innovations, such as the development of pod coffee systems in partnership with and artificial sweeteners like Natrena, enhancing market penetration in and beyond. Sara Lee also expanded geographically, establishing stronger footholds in , , and through brand licensing and distribution networks. By the late , Sara Lee's broader corporate —initiated amid stagnant growth and failed takeover bids—culminated in the decision to separate its international and division, encompassing Douwe Egberts, from its North American meats business. Announced in January 2011, the plan divided Sara Lee into two entities: for meats and D.E Master Blenders 1753 for beverages. The was completed on June 28, 2012, with Sara Lee shareholders receiving one share of D.E Master Blenders 1753 per Sara Lee share via a special , followed by the beverage entity's listing on under the ticker "DE" starting July 9, 2012. This separation valued the and business at approximately €6.5 billion, enabling focused management and reinvestment in brands like Douwe Egberts amid competitive pressures in the global beverage sector.

Mergers and Modern Rebranding (2012–present)

In 2013, acquired D.E Master Blenders 1753, the entity encompassing the Douwe Egberts brand following its 2012 from Sara Lee, in a transaction valued at €7.5 billion (approximately $9.8 billion). This purchase positioned JAB to consolidate control over a major player in the European coffee and tea market. Subsequently, in May 2014, JAB announced a merger between D.E Master Blenders 1753 and the coffee business of , which included the brand and generated about $3.9 billion in annual revenue; Mondelez received $5 billion in cash and a 49% stake in the resulting entity. The merger faced regulatory scrutiny, receiving conditional approval from the on May 5, 2015, and completing on July 6, 2015, to form Jacobs Douwe Egberts (JDE), headquartered in and focused on at-home and consumption. This restructuring integrated ' global roasting expertise with Douwe Egberts' heritage brands, expanding the portfolio to include L'OR, Pilão, and , while emphasizing sustainable sourcing—such as 65,000 tons of in 2012 prior to the deals. JDE's formation marked a shift toward a unified , retaining Douwe Egberts as a flagship consumer brand amid operational synergies. In December 2019, JDE merged with —acquired by JAB in 2012 for $977.6 million—to create , combining European at-home strengths with U.S. specialty coffee retail and wholesale channels, with plans for an . The rebranding to reflected a broader portfolio encompassing over 100 brands across 100+ countries, prioritizing innovation in single-serve systems like and . listed on in 2020, marking the third public listing for the Douwe Egberts lineage. On August 25, 2025, Keurig Dr Pepper announced its acquisition of JDE Peet's for €15.7 billion, intending to separate it into two independent entities: a global coffee champion retaining JDE Peet's core operations and a refreshment beverage player integrating other assets. This deal, pending regulatory approval as of October 2025, underscores ongoing consolidation in the beverage sector. Concurrently, JDE Peet's unveiled its "Reignite the Amazing" strategy in July 2025 to enhance brand building and operational efficiency, alongside facility upgrades like the revamped innovation lab in Utrecht opened in October 2025 for accelerated product development.

Products and Brands

Core Coffee and Tea Products

Douwe Egberts specializes in coffee products across multiple formats, including ground blends, whole beans, instant varieties, pads for Senseo machines, and capsules for other systems. The brand's flagship offering is Aroma Rood, a medium-roast ground coffee blend featuring a balanced, full-bodied flavor from select Arabica beans supplemented by Robusta for added intensity. Other ground coffee options include Aroma Zwart, a darker roast for stronger taste profiles, and the Excellent Aroma series, which combines high-quality Arabica with a small percentage of Robusta for premium brewing. Whole bean variants, such as Red Label, cater to users preferring freshly ground coffee. Instant coffee lines under Douwe Egberts include Pure Gold, a freeze-dried option emphasizing smooth indulgence, alongside styles like , , and flavored variants such as and . These products are designed for quick preparation while maintaining roast-specific characteristics. Pads and capsules, often compatible with proprietary machines like , expand accessibility for single-serve brewing. Tea products are primarily marketed through the associated Pickwick brand, offering black teas like English Breakfast and Earl Grey, pure and flavored green teas, and herbal infusions. Fruit variation assortments feature blends such as cherry, strawberry-raspberry, tropical mango-melon, and forest fruits for diverse flavor profiles. Additional herbal options include mint, chamomile, and spiced varieties like cinnamon or licorice, available in envelope-style bags or loose leaf formats for varied steeping preferences. Pickwick's range supports both traditional hot brewing and slower infusion methods for enhanced extraction.

Associated Brands and Portfolio Expansion

The Jacobs Douwe Egberts (JDE) entity, incorporating the Douwe Egberts brand, expanded its portfolio significantly through the 2013 merger between D.E Master Blenders 1753 (which held Douwe Egberts and other heritage brands) and the coffee division of , including , , , and , creating a unified global coffee powerhouse operating in over 100 countries. This consolidation integrated complementary instant, ground, and pod-based offerings, enhancing market penetration in , , and emerging regions. Further growth occurred in January 2020 when JDE merged with Peet's Coffee, owned by JAB Holding Company, to form JDE Peet's, adding premium single-origin and specialty coffees primarily in North America and strengthening the roster with brands like Peet's and L'OR espresso capsules. The combined portfolio now exceeds 50 brands, encompassing Kenco, Maxwell House, Pickwick tea, Old Town, Super, and regional labels such as Pilao and Nova Brasilia, with annual sales volumes supporting distribution in more than 100 markets. These expansions prioritized scalable formats like Tassimo pods and Senseo-compatible systems to capture at-home brewing trends. In August 2025, Keurig Dr Pepper announced an $18 billion acquisition of , intending to separate its coffee operations into an independent entity focused on global brands including Douwe Egberts, thereby potentially amplifying portfolio synergies with Keurig's brewing systems while divesting non-coffee assets. Targeted acquisitions, such as the French herbal tea brand Les 2 Marmottes, have supplemented core lines with diversified tea variants. This trajectory reflects a strategy of inorganic growth via high-profile integrations rather than organic development alone, yielding a diversified asset base resilient to commodity volatility.

Business Operations

Ownership Structure and Global Reach

JDE Peet's N.V., the parent company of the Douwe Egberts brand, is a publicly traded entity listed on since May 29, 2020, under the ticker JDEP. Headquartered in , , it maintains a one-tier board structure comprising one executive director—CEO Rafa Oliveira, appointed in November 2024—and ten non-executive directors responsible for oversight and governance in line with Dutch corporate law. On August 25, 2025, Inc. entered a definitive agreement to acquire all outstanding shares of for €15.7 billion in cash, valuing the transaction at approximately $18 billion. Post-acquisition, plans to separate into two independent publicly traded companies: one retaining its core refreshment beverage operations (including sodas and single-serve systems) and the other forming a standalone global entity encompassing portfolio, including Douwe Egberts. As of 2025, the deal awaits regulatory approvals and shareholder consent, with an investor update scheduled for October 27, 2025, to detail financial synergies and structure. Prior to this pending transaction, retained a significant majority stake in , estimated at around 68% following its 2020 . JDE Peet's extends its global footprint through operations in more than 100 countries, achieving leading market positions (number one or two by sales volume) in approximately 40 of them, supported by a portfolio exceeding 50 brands such as , L'OR, , and alongside Douwe Egberts. The company's international presence includes production facilities, distribution networks, and retail channels tailored to regional preferences, with Douwe Egberts particularly prominent in , especially the and . In 2024, JDE Peet's recorded consolidated net sales of €8.8 billion, reflecting its scale as the world's largest pure-play and group by . This reach is bolstered by strategic investments in and localized branding, enabling adaptation to diverse consumer markets from to and the .

Market Position and Economic Impact

JDE Peet's, the parent company of the Douwe Egberts brand, maintains a leading position as the world's largest pure-play and company by revenue, operating in over 100 markets and serving approximately 4,100 cups of or per second. The Douwe Egberts brand holds particular strength in , especially the , where Jacobs Douwe Egberts commands an 8.7% share of the on-trade market in bars and cafés as of 2024. In , Jacobs Douwe Egberts dominates the and processing industry with the largest . In 2024, generated total sales of €8.8 billion, reflecting a 5.3% organic sales growth driven by pricing and modest volume increases, underscoring its resilience amid volatile prices. The company's global workforce exceeds 21,000 employees, with approximately 2,100 based in the , contributing to local employment in production, distribution, and administrative roles. The August 2025 acquisition of by for €15.7 billion positions the combined entity as a dominant force in the global sector, with enhanced scale in at-home and out-of-home segments across , , and . This transaction, valuing at a , amplifies its economic footprint by integrating supply chains and expanding , though it shifts ownership dynamics for the Netherlands-headquartered operations. Economically, supports extensive supply chains linking producers in origin countries to consumers in developed markets, fostering trade volumes in and while generating indirect impacts through partnerships and exports from facilities.

Controversies and Challenges

Pricing Disputes with Retailers

In December 2024, Belgian supermarket chain Colruyt partially halted orders from —the parent company of the Douwe Egberts brand—amid disagreements over proposed wholesale price increases for products, including Douwe Egberts, which the retailer attributed to unsustainable margins amid rising input costs. justified the hikes by pointing to global commodity prices, which had surged due to weather-related supply disruptions in major producing regions like and , with arabica futures reaching over $2.50 per pound earlier that year. Retailers, facing competitive pressures to keep consumer prices stable, resisted full pass-throughs, leading to temporary product delistings and empty shelves for popular Douwe Egberts variants in affected stores. The conflict expanded into early 2025 across multiple European markets, particularly in the , where chains like , , and engaged in protracted negotiations with , resulting in widespread shortages of Douwe Egberts coffee from January onward. Similar issues arose with Belgian retailer Delhaize, exacerbating supply gaps and prompting consumers to switch to private-label alternatives or competitors like . maintained that the price adjustments, averaging 10-15% for branded coffee, were necessary to cover escalated roasting, packaging, and logistics expenses, while retailers argued that such demands eroded their bargaining power in a low-margin grocery sector. These standoffs highlighted broader tensions in the European FMCG , where manufacturers leveraged strong to push for revenue recovery post-inflationary pressures. By March 2025, most disputes were resolved through compromises, with supermarkets agreeing to elevated wholesale rates—estimated at 8-12% above prior levels—restoring Douwe Egberts to shelves at and , though at higher prices averaging €0.50-€1 per pack increase. However, frictions persisted, as evidenced by renewed warnings in 2025 across retailers, signaling potential recurrence tied to ongoing volatility in green coffee auctions and freight costs. Industry analysts noted that while secured short-term gains, prolonged disputes risked eroding to discounters and own-brands, which captured up to 20% volume shifts during peak shortages.

Labor Relations and Union Conflicts

In 2018, workers at Utrecht facility in the , represented by the , engaged in two 24-hour strikes on November 22 and a subsequent date over disputes in negotiations, focusing on unacceptable final offers from the company regarding pay and conditions. issued an on November 12, 2018, criticizing JDE's proposals as inadequate, which led to the after talks broke down. The strikes resulted in a new that addressed demands. Concurrently in Germany that year, NGG union members at JDE's Bremen administrative facilities struck over the company's unilateral termination of its works council agreement, which unions described as an attack on basic trade union rights. The most extended conflict occurred at JDE's Banbury factory in the UK, where from late 2020, management pursued a "fire and rehire" strategy to dismiss nearly 300 workers and re-employ them on contracts with reduced pay—up to £7,000 annually—and worse terms, prompting Unite union members to vote overwhelmingly for industrial action. Strikes commenced on March 16, 2021, escalating with multiple 24-hour actions in May, including over 300 participants on May 27, amid failed negotiations and union accusations of intimidation. On August 4, 2021, workers voted 96% in favor of a negotiated package that eliminated the fire-and-rehire threat, improved pay, and preserved conditions.

Regulatory and Compliance Issues

In December 2024, the Greek Development Ministry imposed a €1,000,000 fine on Jacobs Douwe Egberts GR Ltd as part of a €5.5 million penalty total against eight multinational companies following an audit of 26 firms, primarily targeting violations related to and fair practices in and . Jacobs Douwe Egberts has faced compliance pressures from the European Union's 2023 deforestation regulation (EUDR), which prohibits imports of commodities like linked to deforestation after December 31, 2020, requiring geolocation data and for supply chains; company executives noted in April 2024 that the global coffee sector's timelines for implementing necessary systems remain tight, potentially complicating adherence by the regulation's enforcement deadlines starting December 2024 for large operators. In oversight, Jacobs Douwe Egberts was named in a 2017 OECD National Contact Point complaint filed by Conectas and ADERE MG, alleging failures to prevent and remedy violations, including slavery-like conditions on Brazilian coffee farms, in violation of ; the company responded by notifying suppliers against sourcing from known violators and committing to enhanced monitoring, though no formal regulatory fine resulted directly from this process.

Sustainability and Ethical Practices

Environmental and Sourcing Initiatives

JDE Peet's, the parent company of the Douwe Egberts brand, operates under the Common Grounds sustainability program, which emphasizes responsible sourcing of and to address environmental and socio-economic challenges in supply chains. The program commits to 100% responsibly sourced green and by 2025, defined as coffee and tea verified through independent sustainability schemes or company-led farmer programs that incorporate standards for , , reductions, , and good agricultural practices. In 2024, 92.4% of green was responsibly sourced, surpassing earlier progress markers like 83.2% reported in prior assessments, while reached 80%. Sourcing initiatives include partnerships with organizations like Enveritas to develop technology for identifying coffee fields on deforested land, aiming to prevent sourcing from areas of high value. has also pioneered tools like SourceUp for traceable, sustainable procurement, becoming the first company to source from using this method in 2021 to support smallholder farmers. The company supports through farmer training programs, reaching 835,000 smallholder farmers by 2024 against a target of 500,000, focusing on climate-smart practices to enhance and reduce emissions. As the largest global purchaser of UTZ-certified and tea (now integrated into standards), these efforts prioritize verifiable improvements in and . Environmental efforts extend to operational footprints tied to sourcing, such as reducing Scope 3 from s, with a 30.3% reduction target by 2030 from 2020 levels (showing +1% progress as of latest data). Packaging initiatives aim for 100% reusable, recyclable, or compostable materials by 2030, achieving 79% through lighter designs and recycled content, which supports reduced waste in sourcing-related . Water withdrawal has been cut by 15% toward an 18% goal by 2030, with programs promoting efficient among suppliers. These metrics are self-reported in annual disclosures, verified through third-party audits for certifications but subject to ongoing scrutiny for full .

Criticisms and Performance Evaluations

Jacobs Douwe Egberts (JDE), the parent company of Douwe Egberts, has faced criticism for sourcing coffee from Brazilian plantations linked to slave-like labor conditions, as documented in a 2016 Danwatch investigation that identified indirect supply from farms such as Fazenda Lagoa and Fazenda da Pedra, where workers lacked contracts, protective equipment, clean water, and adequate housing, leading to their liberation by Brazilian authorities. JDE acknowledged the inability to guarantee the absence of such coffee due to complex supply chains involving intermediaries like cooperatives, though it instructed suppliers to avoid "dirty list" plantations flagged for exploitation. A 2018 OECD National Contact Point complaint filed by Conectas and ADERE MG accused JDE of inadequate on forced labor risks in , , where over 820 workers were rescued from similar conditions between 2016 and subsequent years; mediation efforts collapsed in September 2024 when JDE withdrew, prompting a July 2025 recommendation from 's NCP for enhanced oversight with follow-up monitoring. challenges persist, with JDE admitting in 2023 that guarantees on bean origins are "unrealistic" due to reliance on middlemen, undermining its 2025 goal of 100% responsibly sourced , as intermediaries obscure farmer-level verification. Performance evaluations present a mixed picture, with Morningstar Sustainalytics upgrading JDE to the top 4th percentile among packaged foods companies around 2022, citing strong reporting, board oversight, a robust whistleblower program, and improvements in occupational health, carbon emissions from operations, and supply chain human rights. However, the World Benchmarking Alliance's food and agriculture assessment scored JDE at 28.4 out of 100 in recent rankings (#98 of 350 companies), highlighting strengths in (5.8/10) and environmental measures like reduction (11.3/30 overall score) but weaknesses in social (7.6/30) and (3.8/30), reflecting gaps in addressing farmer livelihoods and broader impacts despite policy commitments. These ratings, often based on disclosed policies, contrast with empirical supply chain violations, suggesting strengths in over verifiable outcomes.

References

  1. [1]
    Company overview - JDE Peet's
    In 1753 in Joure, the Netherlands, Egbert Douwes founded his first coffee outlet. Over a century later in 1895, in Bremen, Germany, Johann Jacobs opened his ...
  2. [2]
    Our Heritage - Jacobs Douwe Egberts
    Originated in Joure, The Netherlands in 1753. Douwe Egberts is a trusted, qualitative coffee brand which supports a warm connection with family and friends.Missing: history | Show results with:history
  3. [3]
    The rich history of Douwe Egberts
    In 1919 Douwe Egberts opened the DE headquarters, and also the very first distillery on Catharijnekade in the city of Utrecht. Raw coffee bags were carried to ...
  4. [4]
    Sustainability | Douwe Egberts Professional
    More and more of the coffee beans we buy are sustainably farmed. In fact we are the world's biggest purchaser of UTZ certified coffee and tea.
  5. [5]
    History - Douwe Egberts Heritagecenter
    From 1919, Douwe Egberts began to expand its focus to the entire Dutch market with its coffee, tea, and tobacco products, eventually becoming a leading brand by ...Missing: achievements | Show results with:achievements
  6. [6]
    Douwe Egberts was born here, in the middle of Joure!
    They founded the Widow Douwe Egberts company in 1834, which focused mainly on the trade in coffee, tea and tobacco. After the death of two brothers, the company ...
  7. [7]
    [PDF] Drum Brand History - tobaccopapers.com
    " History being launched in 1952 and backed by the heritage of the. Douwe Egberts company name. r. " First in. Drum was one of the first brands to be ...
  8. [8]
    The Cases of Royal Dutch Shell and Sara Lee - jstor
    Douwe Egberts. We focus on changes in the international organization of both companies, the relation between the companies and their em ployees, and their ...
  9. [9]
    History of Sara Lee Corporation – FundingUniverse
    1978: CFC acquires Douwe Egberts, a Dutch coffee, tea, and tobacco producer. 1979: The hostile takeover of undergarment maker Hanes Corporation is completed.
  10. [10]
    F-1/A - SEC.gov
    Sara Lee acquired the Douwe Egberts business through a series of investments beginning in 1978. As part of Sara Lee, the company expanded its geographic reach ...
  11. [11]
    https://www.wsj.com/articles/SB891996162808837000
  12. [12]
    Sara Lee to list Dutch coffee brand Douwe Egberts - Reuters
    Jul 14, 2011 · Douwe Egberts started in 1753 in the north western part of the Netherlands as a small shop selling coffee, tobacco and tea, and opened its first ...Missing: early | Show results with:early<|separator|>
  13. [13]
    Sara Lee Unveils New Name for Coffee, Tea Business
    The company announced it will name international coffee and tea company DE Master Blenders 1753 once the division is complete.Missing: expansions acquisitions 1978-2012
  14. [14]
    Sara Lee Plans to Split Up Company, Names Smits CEO - Bloomberg
    Jan 28, 2011 · Sara Lee Corp., the maker of Ball Park hot dogs and Douwe Egberts coffee, decided to split itself in two after failing to agree to takeover ...Missing: expansions 1978-2012
  15. [15]
    Sara Lee to divide company into two public entities - Packaging Digest
    Sara Lee Corp. announced today that its board of directors has agreed in principle to divide the company into two separate, publicly traded companies.
  16. [16]
    EX-99.1 - SEC.gov
    “The completion of the D.E MASTER BLENDERS 1753 spin-off is a significant ... 2012, following the successful spinoff of its international coffee and tea business.
  17. [17]
    The Buy-Out - DE Master Blenders 1753 Shares Compensation
    On July 9, 2012, D.E. Master Blenders 1753, spin-off of former Sara Lee Corporation, commenced regular-way trading on the NYSE Euronext Amsterdam under the ...
  18. [18]
    Sara Lee coffee spinoff D.E Master Blenders starts trading
    Jun 12, 2012 · D.E Master, whose brands also include Senseo and Pickwick, was spun off by U.S. group Sara Lee, now renamed Hillshire Brands Co to reflect its ...
  19. [19]
    Germany's JAB to buy Douwe Egberts firm in $9.8 billion deal
    Apr 12, 2013 · German investor Joh A Benckiser (JAB) is to buy the owner of Douwe Egberts coffee in a 7.5 billion euro ($9.8 billion) deal to create a global hot drinks ...Missing: 2012 | Show results with:2012<|separator|>
  20. [20]
    Coffee Merger to Use $10B in Debt Financing | Fox Business
    Jan 8, 2016 · Under the planned merger, Mondelez will hand over its coffee brands in exchange for $5 billion in cash and a 49% stake in the new company, to be ...
  21. [21]
    A defining moment - Jacobs Douwe Egberts
    In 2013, Mondelēz International's wholly owned coffee business generated approximately $3.9 billion (€2.9 billion) in revenue, and D.E Master Blenders 1753 ...Missing: history mergers onwards
  22. [22]
    Caribou Coffee's new owners: killing the brand?
    Apr 10, 2013 · As of April 12, 2013, Douwe Egberts has agreed to be acquired by JAB. ... In 2012, Douwe Egberts sourced 65,000 tons of UTZ Certified coffee.
  23. [23]
    Investor JAB merges Peet's Coffee, Douwe Egberts ahead of listing
    Dec 17, 2019 · JAB bought Peet's in 2012 for $977.6 million, and then bought Douwe Egberts for $9.8 billion in 2013. In 2014 it merged Douwe Egberts with the ...Missing: acquisitions | Show results with:acquisitions
  24. [24]
    Jacobs Douwe Egberts to merge with Peet's Coffee
    Jan 6, 2020 · JAB Holdings has announced that its brands Jacobs Douwe Egberts (JDE) and Peet's Coffee will combine and explore an initial public offering (IPO).Missing: acquisitions 2012
  25. [25]
    Douwe Egberts goes public for the third time - Beursgeschiedenis.nl
    May 29, 2020 · Sara Lee's decision to split off Douwe Egberts and relist it under a new name – DE Master Blenders 1753 – in 2012 was therefore met with ...
  26. [26]
    American drinks company acquires Douwe Egbert's ... - NL Times
    Aug 25, 2025 · American drinks company acquires Douwe Egbert's parent company JDE Peet's for €15.7 bil. Douwe Egberts will soon be in American hands.Missing: mergers rebranding
  27. [27]
    Keurig Dr Pepper to Acquire JDE Peet's and Subsequently Separate ...
    Aug 25, 2025 · Keurig Dr Pepper to Acquire JDE Peet's and Subsequently Separate into Two Independent Companies – a Leading Refreshment Beverage Player and a ...
  28. [28]
    JDE Peet's unveils brand-led strategy to accelerate profitable growth ...
    Jul 1, 2025 · The world's leading pure-play coffee company will unveil its 'Reignite the Amazing' strategy for sustainable value creation.
  29. [29]
    JDE Peet's Opens Revamped Innovation Lab at Utrecht Factory
    Oct 14, 2025 · JDE Peet's this week unveiled its revamped innovational laboratory in Utrecht, the Netherlands, designed to accelerate development and ...
  30. [30]
    Douwe Egberts Producten
    ### Main Categories and Core Products by Douwe Egberts
  31. [31]
    https://enjoybettercoffee.com/blogs/enjoy-better/unveiling-the-essence-of-douwe-egberts-coffee
  32. [32]
    Douwe Egberts Excellent Aroma Whole Bean Coffee 17.6 Oz (Pack ...
    Quality Coffee Beans For Your Cup: Douwe Egberts Excellent Aroma is a blend of high quality Arabica and a small percent of Robusta coffee beans. The Original ...
  33. [33]
    The Dutch Store
    Douwe Egberts Senseo Coffee Pods Decaf 36 ct, In Stock, 14.99/EA. 03261, Douwe Egberts Red Label Whole Coffee Beans 17.6oz, In Stock, 22.99/EA. 03300 ...Missing: core | Show results with:core
  34. [34]
    Products - Freeze Dried Instant Coffee | Douwe Egberts ZA
    Discover the freeze dried instant coffee of Douwe Egberts. Pure Gold, Pure Indulgence, Espresso Style, Ristretto Style, Brazil and Mocha Kenya Style.
  35. [35]
    https://enjoybettercoffee.com/collections/pickwick
  36. [36]
    Tea | Douwe Egberts Professional
    Experience our world of tea for any tea moment ; Pickwick Envelopes. Countless flavours! ; Slow tea by Pickwick. Just that little bit more! ; leafs by Pickwick.
  37. [37]
    https://www.dutchexpatshop.com/en/brands/pickwick/
  38. [38]
    Mondelez International and D.E Master Blenders 1753 Complete ...
    JDE will own some of the world's leading coffee brands, such as Jacobs, Tassimo, Moccona, Senseo, L ... © 2025 JACOBS DOUWE EGBERTS. All Rights Reserved.
  39. [39]
    Company Overview - Jacobs Douwe Egberts
    Jacobs Douwe Egberts (JDE) merged with Peet's in 2019 to form JDE Peet's, now the world's leading coffee & tea company. Headquartered in Amsterdam ...
  40. [40]
    About us - JDE Peet's
    ... portfolio of over 50 brands including L'OR, Peet's, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. In 2024, JDE Peet's ...
  41. [41]
    Our Portfolio - Jacobs Douwe Egberts
    Elevate your business with our professional solutions at Jacobs Douwe Egberts. Browse through our diverse portfolio of coffee and tea brands to find the ...
  42. [42]
    Keurig Dr Pepper to Acquire JDE Peet's and Subsequently Separate ...
    Aug 25, 2025 · Keurig Dr Pepper to Acquire JDE Peet's and Subsequently Separate into Two Independent Companies – a Leading Refreshment Beverage Player and a ...
  43. [43]
    Les 2 Marmottes has been acquired by Jacobs Douwe Egberts | Deals
    The Dutch coffee industrial Jacobs Douwe Egberts (JDE) has acquired the well-known French herbal tea brand Les 2 Marmottes.
  44. [44]
    Brands - JDE Peet's
    OUR BRAND PORTFOLIO · douwe egberts 500 · kenco 500 · Friele logo red Updated · maxwell house 500 · nova brasilia 500 · MARATA LOGO COMPLETO Updated.
  45. [45]
    Share info | JDE Peet's
    JDE Peet's was listed and began trading on the Euronext Amsterdam stock exchange on 29 May 2020 under the ticker “JDEP” and ISIN code NL0014332678.
  46. [46]
    Board of directors - JDE Peet's
    RAFAEL (RAFA) OLIVEIRA. Rafa Oliveira is the Executive Director and CEO of JDE Peet's. Rafa was appointed to the roles in November 2024.
  47. [47]
    Keurig Dr Pepper to Acquire JDE Peet's and Subsequently Separate ...
    Aug 25, 2025 · Sep 3, 2025. Keurig Dr Pepper to Host Investor Update Related to JDE Peet's Acquisition and Planned Separation. Keurig Dr Pepper Inc. (NASDAQ ...
  48. [48]
    Keurig Dr Pepper to Host Investor Update Related to JDE Peet's ...
    Sep 3, 2025 · Keurig Dr Pepper Inc. (NASDAQ: KDP) announced today that it will host an investor update in New York City on Monday, October 27, 2025.
  49. [49]
    [PDF] JDE Peet's N.V. - JAB Holding
    May 3, 2021 · In this context, JDE Peet's will have a one-tier board structure comprising an executive director and 13 nonexecutive directors, with a ...
  50. [50]
    [PDF] JDE Peet's Company Overview
    operations by 18% (vs 2020). 2030. 15% n/a n/a. Maintain operational waste-to-landfill under 1%. 2030. 1.8%. 1.3%. 1.5%. Connecting People. 40% women in ...
  51. [51]
    JDE PEET'S | NL0014332678 | Company information
    JDE Peet's N.V. is the world's leading pure-play coffee and tea company, serving approximately 4,100 cups of coffee or tea per second.
  52. [52]
    What are the most popular coffee brands in the Dutch on-trade market
    Aug 16, 2024 · If we look at the coffee brands most commonly served in the Bar/Café segment, Jacob Douwe Egberts arrives first with 8.7% of the total market ...
  53. [53]
    Tea & Coffee Processing in Germany Industry Analysis, 2025
    The company holding the most market share in the Tea & Coffee Processing industry in Germany is Jacobs Douwe Egberts B. V.. How competitive is the Tea ...
  54. [54]
    [PDF] JDE Peet's reports full-year results 2024
    Feb 26, 2025 · Key items1. •. Organic sales up +5.3%, driven by 4.5% price and 0.7% volume/mix; Reported sales up 7.9%. •. Organic adjusted gross profit up ...
  55. [55]
    JDE Peet's reports half-year results 2025 [3123742]
    Jul 30, 2025 · By July 25, 2025, JDE Peet's had completed 38% of the program and is on track to complete the EUR 250 million programme by year-end.
  56. [56]
    Dutch coffee brand Douwe Egberts bought out by Dr Pepper
    Aug 25, 2025 · After a series of mergers and acquisitions, the Douwe Egberts's brand became part of JDE Peet's, which also includes Senseo, Tassimo, and ...
  57. [57]
    [PDF] JDE Peet's NV Annual Report 2023
    Jan 19, 2025 · We provide customers and consumers with coffee & tea in. 100+ markets ... Douwe Egberts, OldTown, Super, Pickwick and. Moccona. OUR PURPOSE.
  58. [58]
    Supermarket chain Colruyt partly halts orders from JDE Peet's over ...
    Dec 18, 2024 · Supermarket chain Colruyt partly halts orders from JDE Peet's over price dispute ... "When we look at the price increase Jacobs Douwe Egberts is ...
  59. [59]
    Bitter dispute: European supermarkets clash with Dutch coffee giant ...
    Mar 12, 2025 · The coffee giant is increasing the price of its brands – including Douwe Egberts, Jacobs, L'OR – while recording growing profits, raising ...
  60. [60]
    Colruyt suspends Douwe Egberts coffee orders amid rising prices
    Dec 24, 2024 · Colruyt had multiple pricing disputes with big distributors such as Mondelez, Douwe Egberts, AB InBev, Unilever, Nestlé, and Mars. The supplier ...Missing: retailers | Show results with:retailers
  61. [61]
    Dutch supermarkets to pay more for Douwe Egberts coffee as price ...
    Mar 10, 2025 · JDE Peet's has been locked in disputes with supermarkets, including Albert Heijn and Jumbo, over coffee prices for months. Last year, JDE ...
  62. [62]
    Douwe Egberts-boycot breidt uit in België: conflict met Delhaize
    Feb 3, 2025 · Een prijsconflict tussen Douwe Egberts en Delhaize leidt nu ook bij de Belgische retailer tot lege schappen.
  63. [63]
    [Analysis] Coffee dispute between Douwe Egberts ... - RetailDetail EU
    Mar 12, 2025 · Although the retailers reached an agreement after difficult negotiations, they make no secret of the fact that it was anything but wholehearted.
  64. [64]
    JDE Peet's settles price disputes with major European supermarkets
    Mar 17, 2025 · Popular brands, including Jacobs, L'Or, Tassimo and Douwe Egberts return to supermarket shelves across Europe after new pricing agreements ...
  65. [65]
    Douwe Egberts returns at Jumbo and Picnic, but at a cost
    Mar 10, 2025 · Although the conflict dragged on for almost two months, the negotiations do not seem to have yielded the intended result for the retailers.<|separator|>
  66. [66]
    Supermarkets face more shortages of Douwe Egberts over pricing ...
    Jul 3, 2025 · Supermarkets face more shortages of Douwe Egberts over pricing dispute. Supermarkets may once again be unable to stock Douwe Egberts coffee.
  67. [67]
    New agreement follows strikes at JDE Netherlands - IUF - IUF.org
    Jacobs Douwe Egberts (JDE) workers in the Netherlands and their union FNV have a new collective bargaining agreement following two effective 24-hour strikes ...
  68. [68]
    Nieuws Douwe Egberts Coffee & Tea - FNV
    Jacobs Douwe Egberts verdedigt een eindbod dat niet te verdedigen is · 12-11-2018. FNV en CNV sturen ultimatum aan Douwe Egberts om slap aftreksel cao-eis · 12- ...
  69. [69]
    FNV and NGG members strike Jacobs Douwe Egberts in ... - IUF.org
    Nov 23, 2018 · FNV and NGG members strike Jacobs Douwe Egberts in the Netherlands and in Germany ... In Germany, JDE workers and their union the NGG are in a ...
  70. [70]
    Talks between Douwe Egberts and coffee workers break down - BBC
    Mar 4, 2021 · The Unite union said 300 staff at the Jacobs Douwe Egberts (JDE) ... Nuclear construction workers plan third strike. The Unite members at ...
  71. [71]
    Banbury coffee workers vote overwhelmingly in favour of deal that ...
    Aug 4, 2021 · Workers at JDE (Jacobs Douwe Egberts) in Banbury, Oxfordshire have voted overwhelmingly in favour of a new pay and employment conditions' package that removes ...Missing: labor conflicts
  72. [72]
    Labor Strike at Jacobs Douwe Egberts Escalated to the Next Level
    May 27, 2021 · In 1989, Douwe Egberts purchased Van Nelle, its main Dutch competitor in coffee, tea and tobacco. It sold its tobacco interests, including ...Missing: acquisition | Show results with:acquisition
  73. [73]
    Jacobs Douwe Egberts Banbury workers vote for deal - BBC
    Aug 4, 2021 · Members of the Unite union who work at Jacob Douwe Egberts (JDE) in Banbury, Oxfordshire, voted overwhelmingly to accept a deal negotiated ...<|separator|>
  74. [74]
    Greek Development Ministry Fines Eight Multinational Companies ...
    Dec 19, 2024 · The Greek Development Ministry has imposed fines totaling €5.5 million on eight multinational companies following an extensive audit of 26 ...
  75. [75]
    Exclusive: JDE Peet's sees coffee industry struggling to meet EU ...
    Apr 17, 2024 · The global coffee industry is finding the timing very tight to comply with a new EU law banning the import of commodities and related goods linked to ...
  76. [76]
    EU: Coffee sector must "cease...attacks" of deforestation legislation ...
    Mar 17, 2025 · The report calls on the coffee sector to “cease its attacks” on the regulation and “focus on compliance”.
  77. [77]
    Conectas Human Rights & ADERE MG vs. Dunkin Donuts
    The complaint asserts that Nestlé, Jacobs Douwe Egberts, Starbucks, McDonald's, Dunkin Donuts, and Illy have violated several provisions of the OECD Guidelines, ...
  78. [78]
    Nestlé admits slave labour risk on Brazil coffee plantations
    Mar 2, 2016 · Jacobs Douwe Egberts said it had notified suppliers not to procure coffee from known violators. “We are committed to working with governments, ...
  79. [79]
    Sustainability - JDE Peet's
    The JDE Peet's Common Grounds programme embodies our ambition to positively impact people, our planet, and the future of coffee and tea.Responsible Sourcing · Partnerships · Human Rights · Connecting People
  80. [80]
    [PDF] RESPONSIBLE COFFEE SOURCING PRINCIPLES - JDE Peet's
    Responsibly sourced green coffee is covered by an independent sustainability verification or certification scheme. Our responsible sourcing program is based on ...Missing: initiatives | Show results with:initiatives
  81. [81]
    How Sustainable is Peet's Coffee? - Little Green Myths
    Aug 9, 2025 · In 2024, 92.4% of JDE Peet's green coffee was responsibly sourced. ... A notable initiative is the “Common Grounds” program, which seeks to ...
  82. [82]
    JDE Peet's: Securing the sustainable future of coffee and tea - Reuters
    Aug 22, 2024 · With our technology and sustainability partner Enveritas, we invested to develop a system to identify coffee fields planted on deforested land ...
  83. [83]
    JDE Peet's becomes first company to source coffee from Vietnam ...
    May 5, 2021 · JDE Peet's (JDE) has become the first company to use the new supply chain sustainability solution SourceUp as part of their commitment towards 100% responsibly ...
  84. [84]
    Slavery-like working conditions at suppliers to world's largest coffee ...
    Coffee giant Nestlé confirms it bought coffee from two plantations where Brazilian authorities liberated workers from slavery-like conditions in 2015.Missing: controversies | Show results with:controversies
  85. [85]
    Conectas Human Rights & ADERE MG v. Jacobs Douwe Egberts
    The complainants argue that Nestlé, Jacobs Douwe Egberts, Starbucks, McDonald's, Dunkin Donuts, and Illy have not taken proper steps to address risks of forced ...Missing: controversies | Show results with:controversies
  86. [86]
    Are JDE Peet's coffee beans really grown sustainably? The ...
    The company is not really sure. JDE Peet's, parent company of the Dutch Douwe Egberts firm, wants 100 percent of its coffee to be sustainably grown by 2025. ...Missing: criticisms | Show results with:criticisms
  87. [87]
    Morningstar Sustainalytics upgrades JDE Peet's ESG rating
    Oct 11, 2022 · “The company has very strong ESG reporting and has board level oversight for ESG issues. Moreover, a strong whistleblower programme is in place ...Missing: criticisms | Show results with:criticisms
  88. [88]
    Jacobs Douwe Egberts - World Benchmarking Alliance
    Its coffee and tea portfolio is available in over 100 countries, and includes brands like Jacobs, Pilao and Moccona.