E3 AF
E3 AF is the seventh studio album by English rapper and grime pioneer Dizzee Rascal, released on 30 October 2020 through his independent label Dirtee Stank in partnership with Island Records.[1] The album's title draws from the E3 postcode of Bow in East London, where Rascal grew up, and "AF" as an abbreviation for African, honoring his Ghanaian and Nigerian heritage.[2] Featuring 10 tracks, it blends grime, UK garage, drum'n'bass, drill, and rap, with guest appearances from prominent UK artists including Kano, Ghetts, P Money, Frisco, D Double E, and Chip.[3] Recorded over three years in London, E3 AF was primarily produced by Rascal alongside collaborators such as Deekline, Platinum 45, and Splurgeboys, emphasizing a raw, layered sound that revisits his early underground influences while incorporating polished mainstream production.[3] Thematically, the record explores Rascal's deep ties to East London's Black British music legacy, personal redemption, and cultural identity, serving as a purposeful statement on his artistic evolution amid past commercial detours into pop.[4] Standout tracks like "L.L.L.L. (Love Life Live Large)" with Chip and "Eastside" (featuring Kano and Ghetts) highlight energetic flows and introspective lyricism, capturing the album's balance of aggression and reflection.[3] Critically, E3 AF was praised for reconciling Rascal's underground grime roots with his broader pop ambitions, marking his most cohesive project since 2007's Maths + English.[3] Pitchfork lauded it as Dizzee "making the album he wants to make," while The Guardian noted its successful genre fusion but critiqued occasional lapses into "witless dance-pop."[3][2] The release reaffirmed Rascal's influence in UK urban music, debuting at number 13 on the UK Albums Chart and underscoring his enduring relevance in grime's ongoing evolution.[5][1]Background and development
Album concept and title origin
The title "E3 AF" draws from Dizzee Rascal's deep ties to his upbringing in Bow, East London, where "E3" denotes the local postcode that shaped his early life and career. The "AF" component carries a dual significance: slang for "as fuck," underscoring an unapologetic embrace of his origins, and an abbreviation for "African," celebrating his Nigerian paternal and Ghanaian maternal heritage as part of a broader Black identity.[6][2] Dizzee Rascal announced E3 AF on August 18, 2020, via Instagram, revealing it as his seventh studio album and sharing the cover artwork alongside details of its impending release. Pre-orders for the project opened two days later on August 20, 2020, building anticipation among fans for what would become a pivotal return to form.[7][8] Conceptually, E3 AF represents Dizzee Rascal's deliberate pivot back to the raw, energetic essence of grime following a period of mainstream pop explorations, directly building on the foundational energy of his 2017 album Raskit, which reignited his passion for production. The project emphasizes pride in East London's cultural landscape, channeling unfiltered lyricism and community-rooted vibes through collaborations with fellow UK artists like Kano and Ghetts. Conceived and refined amid the COVID-19 lockdown starting in March 2020, the album fostered introspection on personal identity and communal bonds, as Dizzee adapted to self-recording in his home studio—a process that deepened his reflection on legacy and origins.[9][10]Recording process
The recording of E3 AF began in November 2019 when Dizzee Rascal constructed a home studio in Bermondsey, London, with principal sessions taking place throughout 2020 amid the early stages of the COVID-19 pandemic and associated UK lockdowns.[11][9] This marked the rapper's first fully UK-based album production since his 2007 release Maths + English, emphasizing a return to his East London roots.[9][12] Dizzee Rascal handled the majority of production himself, drawing on rediscovered skills from earlier in his career to craft beats that fused grime with electronic elements using vintage synthesizers such as the Korg Triton and Roland Alpha Juno.[11][10] Additional contributions came from producers including Steel Banglez on "Energies + Powers," Deekline and Hybrid Theory on "You Don't Know," and Splurgeboys on "Body Loose," which incorporated a sample from Architeq's classic 2000 grime track "Body Groove" as a nod to the genre's origins.[1][12] Rascal often recorded 30 to 40 vocal takes per track, editing them solo to maintain authenticity in his delivery.[11] Collaborations featured prominent UK grime and drill artists such as Ghetts and Kano on "Eastside," D Double E and Frisco on "That's Too Much," Smoke Boys on "Act Like You Know," Chip on "L.L.L.L (Love Life Live Large)," P Money on "God Knows," Alicai Harley on "Energies + Powers," Ocean Wisdom on "Don't Be Dumb," and Ella Eyre on "Body Loose," with most verses captured in-studio to preserve energy, though two were completed remotely.[10][9][1] Pandemic restrictions limited in-person interactions, compelling Rascal to self-engineer sessions without assistance, learning tools like Ableton and Serum for the first time to adapt to isolation.[10] This solitude, however, enhanced focus on solo verses and core grime authenticity, resulting in the album's streamlined 10-track structure.[11][9]Music and lyrics
Musical style
E3 AF marks a return to grime revival aesthetics, incorporating influences from UK drill and trap, which represents a notable shift away from the more pop-leaning direction of Dizzee Rascal's previous album, The Fifth (2013). This sonic pivot grounds the project in London's Black musical traditions, blending underground grit with contemporary urban sounds to reaffirm Rascal's roots in east London.[13][3] The album's production emphasizes aggressive beats operating at around 140 BPM—a hallmark tempo of classic grime—paired with heavy, menacing basslines, sparse and haunting synths, and throwback chopped samples that evoke the genre's raw energy. Tracks like "L.L.L.L. (Love Life Live Large)" showcase high-energy percussion, including whip-snap snares and skittish drill hats, contributing to the project's frenetic and punchy feel. These elements create a layered soundscape that stirs in dubstep thwomps and icy minimalism, avoiding overproduction for a direct, ceiling-threatening intensity.[14][2][3][12] In evolution from Dizzee Rascal's seminal 2003 debut Boy in da Corner, E3 AF updates the original's eccentric, genre-mashing abrasiveness into a more assured and versatile form, drawing on post-2017 efforts like Raskit to reconcile grime's extremes without diluting its edge. The album clocks in at precisely 33:33 minutes across 10 tracks to maintain relentless momentum and eliminate filler. Instrumentation further distinguishes the work by weaving echoes of 2-step garage swing with contemporary Afrobeats rhythms, a nod to the "AF" in the title, which references Rascal's African heritage alongside his E3 postcode.[3][13][12][15][2]Themes and influences
The album E3 AF centers on themes of East London identity, portraying the E3 postcode in Bow as a symbol of rooted pride and cultural endurance amid urban changes like new developments and gentrification.[9][3] Resilience emerges as a key narrative, reflecting Dizzee Rascal's personal recovery from his journey through mainstream success and scene backlash.[2][3] Black pride and community unity are woven throughout, amplified by the 2020 Black Lives Matter movement's social unrest, with lyrics emphasizing collective strength and heritage in tracks like "Eastside."[14][12] Influences draw heavily from Wiley and the early grime scene, evoking pirate radio eras and foundational UK sounds, as Dizzee revisits his origins through self-produced beats reminiscent of his debut Boy in da Corner.[9][3] Personal anecdotes ground the lyrics, such as in "Act Like You Know," where reflections on street life, survival, and personal growth highlight themes of maturation beyond early hardships.[12][14] Dizzee's lyrical style employs a rapid-fire flow blending wordplay, humor, and aggression, as seen in assertive bars like those on "You Don’t Know," while features from artists like Ghetts on "Eastside" and Smoke Boys on "Act Like You Know" amplify collective voices from the grime community.[10][3][12] Unique elements include references to COVID-19 isolation in "Body Loose," a track that channels escapist energy through its garage-infused production despite lockdown constraints.[14][10] The album's overarching narrative traces a return "home" to grime after commercial detours, reclaiming authenticity in a shifting scene.[9][3] Culturally, "AF" nods to the African diaspora, transforming a youthful slur ("E3 African") into a motif of heritage and resistance, tying into anti-gentrification sentiments in the Bow area.[12][2][3]Release and promotion
Singles
The lead single from E3 AF, "L.L.L.L. (Love Life Live Large)" featuring Chip, was released on August 20, 2020, as an upbeat grime track signaling Dizzee Rascal's return to his East London roots.[16] The song debuted on BBC Radio 1 and peaked at number 99 on the UK Singles Chart, receiving praise for its energetic flows and collaborative energy that built anticipation for the album's grime-focused sound.[17][18] Its music video, directed by Jay Parpworth, was shot in East London locations to emphasize Dizzee's origins in the E3 postcode.[19] The second single, "Act Like You Know" featuring Smoke Boys, followed on September 11, 2020, blending grime vocals with UK drill production for a high-energy street anthem.[20] Produced by MKThePlug, the track highlighted Dizzee's sharp lyricism alongside the South London group's contributions, earning positive initial feedback for its raw, collaborative vibe that further hyped the album's grime revival.[21] The accompanying video, also filmed in East London, reinforced themes of local pride and authenticity.[22] "Body Loose" served as the third single, released on October 2, 2020, as a solo track by Dizzee Rascal with drill-influenced beats that sampled Architechs' "Body Groove" for a club-ready twist on grime.[23][13] Critics noted its uncompromising energy and dancefloor appeal, positioning it as a key hype-builder ahead of the album launch, while the video—directed in East London settings—continued to tie into the project's postcode motif.[24] A remix featuring Ella Eyre was released on November 13, 2020, with a music video filmed in East London settings.[25] These singles were strategically selected to generate buzz for Dizzee Rascal's grime resurgence, with each release accompanied by standalone artwork incorporating the E3 postcode theme to visually link back to the album's East London identity.[26]Marketing and rollout
The rollout for E3 AF commenced on August 18, 2020, when Dizzee Rascal announced the album via social media, revealing its title as a nod to his East London roots and setting an initial release date of October 9, 2020. Pre-order bundles, including digital and physical options, became available starting August 20, 2020, to generate early fan engagement. However, due to production and distribution challenges amid the COVID-19 pandemic, the release was postponed to October 30, 2020. The album was distributed by Dirtee Stank and Island Records in multiple formats, encompassing CD, vinyl (including limited-edition picture disc variants), digital download, and streaming services.[7][27][16] Promotional efforts emphasized digital and outdoor media to navigate pandemic restrictions, with social media teasers—such as cryptic posts and snippets—shared from August 2020 onward to build anticipation among grime enthusiasts. Island Records spearheaded the international campaign, leveraging platforms like Spotify for algorithmic playlist placements targeting UK urban music audiences. A notable tie-in involved integration with the Waze navigation app, where Dizzee's voice guided users navigating the E3 postcode area, tying into the album's thematic homage to his Bow upbringing. Additionally, BuildHollywood executed an out-of-home advertising strategy featuring bright yellow, number plate-style billboards emblazoned with "E3 AF" across key London boroughs including Hackney, Southwark, and Hammersmith, evoking urban signage to amplify local cultural resonance. The full tracklist, comprising 10 songs with features from artists like P Money, Frisco, and Ghetts, was unveiled on August 21, 2020.[28][29][30] Live promotion was curtailed by COVID-19, with planned UK album release shows—originally slated for early 2021 in venues like Pryzm in Kingston—postponed indefinitely as restrictions persisted, shifting focus to virtual and recorded content such as studio session videos shared online. This adaptive approach ensured sustained visibility without in-person events, aligning with broader industry shifts during the pandemic.[31][32][33]Reception
Critical reviews
E3 AF received generally favorable reviews from critics, earning a Metacritic score of 79 out of 100 based on 10 reviews.[34] On Album of the Year, it holds a critic score of 74 out of 100 from 13 reviews, alongside a user score of 66 out of 100.[35] Critics widely praised the album's return to grime authenticity and Dizzee Rascal's energetic delivery, marking a strong comeback after his pop-leaning phase and hiatus from the underground scene. NME awarded it 4 out of 5 stars, highlighting its "raw energy" across 10 succinct tracks and Dizzee's "razor-sharp and quick-witted rhymes."[12] Pitchfork gave it a 7.8 out of 10, commending how it balances Dizzee's underground roots with mainstream appeal, the first such success since 2007's Maths + English.[3] The Guardian rated it 4 out of 5 stars, noting the album's "ageless, perpetual screwface flow" that evokes classics like "Bluku! Bluku!" while incorporating witty, introspective elements from grime, drill, and trap.[2] Clash Magazine scored it 8 out of 10, describing it as a "triumphant" effort where Dizzee navigates 2020's challenges with assurance, staying true to his East London origins.[14] Some reviewers pointed to criticisms, including occasional sentimentality and a perceived lack of innovation compared to Dizzee's early work. The Telegraph gave it 4 out of 5 stars but noted moments of sentimentality that dilute its edge.[36] Loud and Quiet observed that while Dizzee remains a top MC, he "may not be the innovator he once was," though the album's brevity serves as both a focused strength and a limiting factor in depth.[37] DIY Magazine rated it 3.5 out of 5, praising its "youthful verve" and focus on personal identity but implying the short runtime curbs fuller exploration.[38] Reviews often contextualized E3 AF within 2020's turbulent landscape, including the Black Lives Matter movement, with its themes of roots and resilience resonating as a career highlight for Dizzee's post-hiatus return.[14] As DIY put it, the album captures a "fiercely proud" sense of beginnings and belonging.[38]Accolades
E3 AF did not secure any major award wins or nominations following its release. Despite positive critical reception, it received no formal accolades from events such as the Mercury Prize or MOBO Awards.Commercial performance
Chart positions
E3 AF debuted and peaked at number 13 on the UK Albums Chart during the week of November 6, 2020.[39] It also reached number 26 on the Scottish Albums Chart that week.[40] The album topped the UK R&B Albums Chart.[41] The album's performance was bolstered by the vinyl edition, which peaked at number 9 on the UK Vinyl Albums Chart.[42]| Chart (2020) | Peak position |
|---|---|
| Scottish Albums (OCC) | 26 |
| UK Albums (OCC) | 13 |
| UK R&B Albums (OCC) | 1 |
Sales figures
The album has not received any certifications from the British Phonographic Industry (BPI). As of November 2025, E3 AF has accumulated approximately 21 million streams on Spotify.[43] Standout track "L.L.L.L. (Love Life Live Large)" featuring Chip has approximately 3 million Spotify streams as of November 2025.[44]Track listing
| No. | Title | Featuring | Length |
|---|---|---|---|
| 1. | "God Knows" | P Money | 4:06 |
| 2. | "That's Too Much" | Frisco and D Double E | 4:18 |
| 3. | "L.L.L.L. (Love Life Live Large)" | Chip | 3:14 |
| 4. | "Body Loose" | 2:32 | |
| 5. | "You Don't Know" | 2:30 | |
| 6. | "Energies + Powers" | Steel Banglez and Alicaì Harley | 2:54 |
| 7. | "Eastside" | Kano and Ghetts | 3:06 |
| 8. | "Act Like You Know" | Smoke Boys | 3:39 |
| 9. | "Don't Be Dumb" | Ocean Wisdom | 3:32 |
| 10. | "Be Incredible" | Rob Jones TV | 3:41 |
Personnel
Vocals
- Dizzee Rascal – lead vocals (all tracks)
- Chip – featured vocals (track 3)
- D Double E – featured vocals (track 2)
- Frisco – featured vocals (track 2)
- Ghetts – featured vocals (track 7)
- Kano – featured vocals (track 7)
- Ocean Wisdom – featured vocals (track 9)
- P Money – featured vocals (track 1)
- Rob Jones TV – featured vocals (track 10)
- Smoke Boys – featured vocals (track 8)[46]
Production
- Dizzee Rascal – producer (tracks 1–3, 10), additional production (track 7)
- Chubby Dread – producer (track 7)
- Deekline – producer (track 5)
- Hybrid Theory – producer (track 5)
- MK The Plug – producer (track 8)
- Platinum 45 – producer (track 7)
- Splurge Boys – producers (tracks 4, 9)
- Steel Banglez – producer (track 6)
- Vader Beats – producer (track 8)[47][3]
Technical
- Dylan Mills (Dizzee Rascal) – mixing, engineering
- Stuart Hawkes – mastering[48]
Artwork
- Ben Drury – art direction
- Charlie Calvey – design[47]