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Slang

Slang is a form of informal consisting of words, phrases, and expressions that are typically used within specific groups to convey meaning in a casual, often playful or metaphorical manner, while fostering a of and belonging among speakers. It is characterized by its nonstandard , , and , with terms frequently emerging from subcultures, spreading through or interactions, and eventually fading from use. Unlike standard vocabulary, slang is vivid, elliptical, and tied to colloquial contexts, serving functions such as reinforcing group solidarity, excluding outsiders, or adding humor and expressiveness to communication. The term "" originated in the early , initially denoting the specialized of criminals, tradespeople, or lower classes, before expanding to encompass broader informal usages across various communities. Linguistically, it represents a marginal or contrarian that challenges conventional norms, often reflecting cultural shifts, generational divides, or movements. Slang's dynamic quality makes it a key indicator of vitality, as it continually adapts to contemporary influences like , , and global interactions, though its transitory status means many expressions remain confined to niche groups.

Etymology and Definition

Etymology of the word "slang"

The etymology of the word "slang" remains uncertain, with several proposed origins rooted in English dialects and Scandinavian influences. Scholarly analysis further links the term to northern English dialectal uses, where "slang" denoted a narrow strip of land or path (as in field names), evoking ideas of wandering or vagrancy; this semantic path—from territorial "turf" to the patter of itinerant sellers or beggars—aligns with its linguistic connotations, ultimately tracing to Old Norse "slangi" (tramp) or related verbs for loose, slinging motion. The earliest known use of "slang" as a noun dates to 1756, referring to the specialized, often secretive vocabulary of low or criminal classes, distinguishing it from standard English as a form of "cant" or underworld jargon. This shift is evident in its first attestation in the modern sense in 1756, applied to the lexicon of thieves and tramps. The term gained prominence through lexicographical efforts, such as Francis Grose's 1785 A Classical Dictionary of the Vulgar Tongue, which cataloged hundreds of such terms and equated "slang" with vulgar or pickpocket eloquence, thereby solidifying its role in documenting non-standard speech. In the , "slang" underwent formalization as lexicographers and philologists began treating it as a distinct category of , separate from but related to or , often collected in dedicated glossaries that highlighted its role in urban and working-class expression. This period saw the term broaden slightly beyond criminal contexts to include playful or informal colloquialisms, influenced by rapid social changes like industrialization. Entering the 20th and 21st centuries, "slang" expanded further to embrace global, multicultural, and digital influences, encompassing vibrant, ephemeral expressions across subcultures, media, and online platforms while retaining its core identity as vivid, non-standard English.

Defining slang

Slang is defined in linguistics as a form of language that represents a colloquial departure from standard usage, characterized by its imaginative, vivid, and often ingenious construction. This definition, articulated by linguist David Crystal in his analysis of English language varieties, emphasizes slang's role as an informal, playful mode of expression typically confined to specific social contexts rather than broad, formal communication. Unlike standard language, slang tends to be ephemeral, with terms arising and fading in popularity, reflecting its innovative and adaptive nature within group dynamics. Key criteria for identifying slang include its reliance on non-standard vocabulary, brevity in form, incorporation of humor or exaggeration, and specificity to particular social groups. These features distinguish slang from formal language, which prioritizes precision and universality, by favoring expressiveness and creativity over conventional norms. Slang's brevity often manifests through abbreviations, metaphors, or neologisms that convey ideas succinctly within in-group settings, while its humorous or exaggerated elements serve to enhance emotional impact or irony. Group-specificity ensures that slang functions as a shared code, accessible primarily to insiders and opaque to outsiders. Slang must be delineated from related linguistic concepts to clarify its boundaries. Unlike , which consists of specialized, technical terms used within professional or occupational domains to facilitate precise communication among experts, slang avoids technicality and embraces informality across non-professional contexts. Argot, by contrast, refers to a secretive or coded variant of developed by marginalized or subcultural groups to exclude outsiders and conceal meanings, whereas slang is more openly playful and less intentionally obfuscatory. Similarly, idioms—fixed, conventional expressions whose meanings cannot be deduced from literal components—differ from slang in their stability and integration into , while slang prioritizes novelty and transience. From a sociolinguistic , slang serves as a marker of in-group , reinforcing social bonds and among speakers by signaling membership in a particular . This framework, rooted in sociolinguistic theories of variation, posits that slang's use promotes cohesiveness and distinction from out-groups, functioning as a for social alignment without relying on formal structures. further underscores this by noting that the primary function of slang is to demonstrate with one's social circle, thereby embedding it deeply in interpersonal and cultural dynamics.

Cross-linguistic examples of slang

Slang demonstrates its universality across languages by adapting to local contexts while often borrowing from global influences, as seen in terms from English and other tongues that express informality and excitement. In English, "ghosting" refers to abruptly ceasing communication with someone, typically in romantic or social interactions via digital means, a term that emerged in the amid the rise of . Similarly, "lit" denotes something exciting or excellent, originating in the early as slang for intoxicated from African American culture but revived in the through to signify high energy or fun. Beyond English, diverse languages showcase analogous slang evolutions. In , "kiffer" means to intensely like or enjoy something, derived from the "kif," denoting pleasure or relaxation, and integrated into urban French vernacular through North immigration since the late . "yabai" is a versatile term originally meaning "dangerous" or risky but now commonly used for "amazing," "terrible," or "intense," reflecting its shift in youth slang to cover extremes of experience. In , particularly Venezuelan varieties, "chévere" signifies "cool" or "great," tracing back to 18th-century usage from the Efik word "chebere," meaning a stylish or agreeable person, and spreading through and Latin American cultural exchanges. Common patterns in these examples include cross-linguistic borrowing, such as the English ""—rooted in 1940s African American slang for composure—being adopted worldwide in forms like "cool" or "cool," often retaining its sense of approval. Cultural adaptations also appear, notably how (AAVE) shapes global slang, with terms like "lit" influencing non-English rap scenes in and through music dissemination. By 2025, trends continue this hybridization, driven by the genre's international fandoms.

Historical Development

Early origins of slang

The earliest documented instances of slang trace back to and , where informal language served as a marker of , occupation, and humor in everyday interactions. In 5th-century BCE , the comedies of offer key evidence of colloquial speech resembling slang, particularly through his use of dialectal variations, puns, and low-register terms drawn from the speech of slaves, merchants, and urban underclasses. For instance, Aristophanes employs words like sophistēs in a pejorative, street-level sense to mock philosophers as swindlers, blending with regional idioms to evoke the gritty vernacular of and workshops. By the 1st century CE in Rome, graffiti preserved in Pompeii provides tangible records of slang in action, featuring vulgar insults, sexual innuendos, and casual abbreviations that deviated from classical Latin's formal norms. These wall inscriptions, often scrawled by laborers, soldiers, and prostitutes, include phrases like "futui" (a crude form of "I fucked") and playful taunts such as "Restituta, solve tunica tua et ostende nobis crines tuos pubicos" (Restituta, take off your tunic and show us your hairy privates), illustrating how slang facilitated anonymous and crude camaraderie among the non-elite. This "sermo cotidianus" or everyday talk contrasted sharply with elite literature, highlighting slang's in urban subcultures. In medieval , from the 13th century onward, thieves' cant emerged as a structured argot among itinerant criminals, beggars, and , designed to obscure meaning from authorities, with in continental languages like before appearing in English. Documented in texts and legal records by the 16th century, this cryptolect incorporated distorted French, Latin, and Germanic —for example, "prat" for head or "harman" for —to denote tools of and evasion. By the 14th century, integrated similar informal tavern slang into "," where characters like the use terms such as "queynte" (a vulgar for female genitals) and ribald idioms to mimic the boisterous speech of alehouse patrons, embedding slang within narrative to reflect class dynamics. The 16th to 18th centuries marked a surge in documented English slang, driven by printed exposés of rogue subcultures. Thomas Harman's "A Caveat for Common Cursitors" (1566) stands as a foundational text, compiling over 100 cant terms used by vagrants, such as "doxy" for a beggar's mistress or "jarkman" for a forger, based on the author's infiltration of London's underworld. In colonial America during the same era, pidgins blending English, African, and Indigenous languages fostered hybrid slang, evident in trade like "savvy" (from Spanish "sabe") or "buck" for dollar, which spread through port cities and frontier exchanges. These early forms of slang arose amid rapid and expanded networks, from Mediterranean ports to medieval towns and Atlantic colonies, where diverse groups—traders, migrants, and the marginalized—developed in-group lexicons to navigate and economic opportunism. Such contexts fostered slang's adaptability, allowing it to encode while evading oversight by dominant powers. For example, in ancient during the (206 BCE–220 CE), underworld slang known as "black words" (hei hua) was used by thieves and merchants to conceal transactions.

Evolution through centuries

The 19th century marked a significant expansion of slang, fueled by rapid industrialization and urbanization that drew rural populations into burgeoning cities, fostering diverse working-class communities and their distinctive vernaculars. In the United States, this era also saw the rise of regional slang in frontier settings, such as the American Wild West, where terms like "high-tail it"—meaning to depart hurriedly—emerged among cowboys in the 1800s as part of the rugged, mobile lifestyle of ranch hands and settlers. Across the Atlantic, British music halls, proliferating from the 1840s onward, popularized Cockney-inflected slang through comedic songs and sketches that captured East End urban life, blending humor with everyday expressions to entertain working-class audiences. Entering the 20th century, slang evolved alongside cultural movements, particularly in the jazz and beatnik scenes of the 1920s through 1950s, where "hep cat" denoted a knowledgeable enthusiast of jazz music, originating in African American jive talk around the 1930s to signify someone "in the know" about the latest rhythms and styles. The 1960s counterculture amplified this trend with hippie slang like "groovy," a term for something excellent or harmonious that gained widespread use to evoke the era's emphasis on peace and sensory pleasure. By the 1970s and 1980s, hip-hop culture emerging from the Bronx's South Bronx neighborhoods introduced innovative slang rooted in street life and rhythmic expression, reflecting the community's resilience amid economic hardship and influencing broader urban vernacular. In the late 20th and early 21st centuries, up to around 2010, slang's accelerated through television, film, and , transforming localized terms into widespread phenomena; for instance, the rap slang "phat"—short for "pretty hot and tempting," meaning excellent or attractive—spread globally via music videos and movies, bridging urban Black American origins with international . This period highlighted key shifts in slang's dissemination, from niche, community-bound usage in the to mass-media amplification by the mid-20th century, enabling rapid adoption across regions and classes while underscoring slang's inherent —terms like "" faded into obsolescence by the 1980s as new generations sought fresh expressions.

Formation and Characteristics

Mechanisms of slang creation

Slang terms are created through a variety of linguistic processes that mirror those of but often emphasize brevity, creativity, and in-group exclusivity. These mechanisms include morphological innovations like and semantic alterations, as well as adaptations from external sources. Linguists identify these as key drivers of slang innovation, allowing speakers to generate novel expressions rapidly within social contexts. One primary category involves word formation techniques, which condense or combine existing words to produce efficient, playful neologisms. Acronyms, for instance, form initialisms from phrases, such as "LOL" (laughing out loud), which originated in 1989 within early online communities like the FidoNet bulletin board system. Clipping shortens polysyllabic words by removing syllables, as in "info" derived from "information," a process common in informal speech to streamline communication. Blending merges parts of two words to create a new one, exemplified by "brunch" (from "breakfast" and "lunch"), coined in 1895 by British writer Guy Beringer to describe a late morning meal combining the two. These methods facilitate quick adaptation and memorability in slang, often prioritizing phonetic ease over precision. Semantic shifts represent another core mechanism, where established words acquire new meanings through figurative extension or reversal, reflecting cultural attitudes or irony. and extend literal senses to convey or resemblance, such as "salty" shifting from a 19th-century nautical term for coarse or aggressive (due to sailors' irritable dispositions from prolonged exposure) to modern usage denoting bitterness or by 1938. Irony or reversal inverts negative connotations to positive ones, as seen in "sick" evolving from its literal sense of ill to meaning or impressive in 1980s U.S. culture, where daring tricks were described as "sick" to highlight their thrilling extremity. These shifts, including figuration (, ) and core changes like amelioration (positive reevaluation) or pejoration (negative), are highly productive in slang, enabling words to adapt to evolving social nuances. Borrowing and adaptation draw from other languages or dialects, often with phonetic tweaks to fit the host language, incorporating sound symbolism for vivid effect. For example, "schlep" was borrowed from Yiddish shlepn (to drag), entering English in the early 20th century to mean carrying something cumbersome, adapted into American slang for tedious tasks. Sound symbolism, a form of onomatopoeia, mimics auditory qualities, as in "bling," coined in 1999 by rapper B.G. to evoke the clinking sound of jewelry, rapidly spreading through hip-hop to denote flashy wealth. Such borrowings enrich slang by infusing external cultural elements while allowing local modification. Slang creation follows a cyclical pattern of invention, dissemination, peak usage, and eventual obsolescence, influenced by social dynamics like group cohesion and size. New terms emerge in tight-knit communities for exclusivity, gain traction through repetition and media exposure, reach widespread adoption, then fade as they become mainstream or outdated, often within years. Smaller groups foster rapid innovation due to shared contexts, while larger networks accelerate spread but hasten decline once novelty wanes, perpetuating the constant renewal of slang lexicon.

Linguistic features of slang

Slang exhibits distinct phonological traits that set it apart from varieties, often emphasizing rhythm, rhyme, and playful sound alterations to enhance expressiveness and memorability. One prominent feature is , particularly in , where a phrase rhymes with the intended word, and the rhyming part is sometimes omitted for brevity; for example, "apples and pears" refers to "stairs," originating in 19th-century dialect. shifts and elongations also contribute to slang's phonological playfulness, creating exaggerated or novel pronunciations that convey energy or humor; the term "yeet," popularized in the , features a drawn-out sound (/jiːt/) to mimic forceful action, aligning with broader patterns of fronting in informal youth speech. Morphologically, slang frequently employs innovative processes such as blending and to form compact, evocative words that deviate from conventional derivations. Blending, or portmanteau formation, merges parts of two words to create a new one, as in "hangry," which combines "hungry" and "angry" to describe irritable , a common in contemporary English neologisms. similarly juxtaposes elements for vivid effect, exemplified by "" from the early 2000s, blending "booty" () with "-licious" (delicious), highlighting slang's tendency toward sensory or hyperbolic descriptors. These morphological strategies allow slang to adapt quickly to cultural contexts while maintaining brevity. Syntactically, slang often simplifies or repurposes structures for efficiency and informality, altering standard phraseology without losing core meaning. In (AAVE), contractions like "finna" shorten "fixing to," signaling imminent future action in a concise form, as in "I'm finna leave," which contrasts with standard English's more explicit constructions. Another syntactic hallmark is , or "verbing," where nouns are directly used as verbs, such as treating "Google" as a meaning "to search online," a practice that originated in slang but has permeated mainstream usage for its pragmatic utility. Slang's linguistic features are marked by high variability, influenced by regional accents and its inherent , which drives rapid phonetic . Pronunciation can shift based on local dialects, where regional accents alter slang terms' sounds— for instance, Southern U.S. varieties may nasalize vowels in slang words differently from Midwestern ones—reflecting sociophonetic adaptation. This manifests in quick phonetic changes, as slang terms often fade or mutate within years due to frequency dynamics and semantic shifts, with studies showing slang words exhibiting faster turnover rates than standard lexicon.

Social and Cultural Roles

Indexicality and social signaling

Slang serves as a powerful tool in , linking linguistic forms to social contexts and identities through processes of and entailment. Michael Silverstein's framework of provides the theoretical foundation for understanding how slang operates beyond mere denotation, signaling speaker attributes and social alignments in layered ways. indexicality refers to the direct, observable correlations between slang terms and demographic traits, such as age, region, or group membership, where the form straightforwardly points to a contextual feature without ideological mediation. In this vein, slang like "rad," short for "radical," emerged in the 1980s surf and skate subcultures, directly indexing youthfulness and a laid-back, adventurous lifestyle among teenagers during that era. Similarly, regional slang variants, such as British "cheeky" for playful impudence, index local cultural norms tied to specific geographic identities. These links are empirical and non-reflexive, grounded in patterns of usage observable in natural speech. Building on this, second-order indexicality introduces ideological interpretations, where slang evokes broader social stereotypes or personas through metapragmatic awareness. Agha's work on enregisterment elucidates how such forms become ideologically charged, associating slang with qualities like rebellion or informality; for instance, youth slang is often enregistered as a marker of nonconformity against norms. In Agha's framework, this order involves social actors' reflexive understandings of how slang signals relational stances, such as or opposition, transforming direct correlations into culturally recognized ideologies. Higher-order indexicality extends this further through enregisterment, where slang repertoires coalesce into stereotyped styles that circulate in and public , enabling their deployment for projection or parody. The "Valley Girl" speech style, featuring uptalk and lexical fillers like "like" and "totally," exemplifies this: initially indexing affluent teen femininity, it became enregistered via Frank Zappa's 1982 song and satires, stereotyping users as vapid or superficial in higher-order cultural narratives. Likewise, slang from (AAVE) in , such as "lit" for excitement or "flex" for showing off, signals and street credibility; through enregisterment in rap lyrics and performances, these forms index urban Black youth experiences, with higher-order layers reinforcing ideals of and cultural in global .

Subcultural associations

Slang often serves as a marker of belonging within specific subcultures, creating linguistic boundaries that reinforce group identity and exclusivity among youth movements, professional communities, and ethnic or minority groups. By adopting unique terms, members signal insider knowledge and shared experiences, distinguishing themselves from broader society. This phenomenon has been observed across various domains, where slang evolves rapidly to maintain its role as a social adhesive. In youth and countercultural contexts, slang has historically fostered rebellion and camaraderie. During the 1950s, the and emerging popularized terms like "," originally from post-World War II slang denoting emotional detachment and composure under pressure, which became a hallmark of their nonconformist in urban scenes like . By the 1970s, the in the UK and US used "" to deride those perceived as inauthentically adopting the movement's style, emphasizing DIY authenticity and rejecting commercial co-optation as a core ideological tenet. In the 1990s, rave culture—centered on events—embraced "raver" as a self-identifier for participants immersed in the nocturnal, drug-infused rituals of underground parties, where the term encapsulated a lifestyle of communal and . Professional and niche subcultures also develop specialized slang to navigate high-stakes environments efficiently. In military contexts, "FOB" abbreviates "," a secured for tactical operations, a term that gained prominence during conflicts in and to denote temporary hubs away from main installations. Similarly, in online communities of the , "noob"—a phonetic twist on ""—emerged to mock inexperienced players, particularly in multiplayer formats like early MMORPGs and shooters, where skill disparities directly impacted group success. Among ethnic and minority groups, slang reinforces cultural resilience and in-group solidarity amid marginalization. In lowrider culture, which flourished in the Southwestern from the mid-20th century as an expression of Mexican-American pride, "vato" denotes a respected male peer or "dude," often invoked in the social rituals of customizing and cruising hydraulically modified cars to assert visual and communal sovereignty. Within LGBTQ+ communities of , particularly among and participants in Harlem's drag balls, "" referred to subtle, witty insults delivered through backhanded compliments or performative disdain, evolving from competitive "reading" practices to embody strategic verbal sparring in battles. These subcultural slangs operate through dynamics of and exclusion, where mastery signals in-group while marks , thereby preserving exclusivity. Misuse or appropriation can provoke backlash, as seen in punk's vigilant policing of "posers." Over time, however, terms diffuse into mainstream usage, diluting their original potency; for instance, surfer slang like "gnarly"—coined in the 1960s-1970s to describe treacherous, twisted waves—entered broader by the 1980s via films and media, shifting from subcultural for extreme conditions to a general exclamation of intensity or approval.

Debates on slang's societal impact

Prescriptivists have long viewed slang as a corrupting force on standard language, arguing that it undermines clarity, propriety, and social order. In the 19th century, grammarian William Cobbett exemplified this stance in his 1819 A Grammar of the English Language, where he condemned slang and vulgarisms as "shocking abuse" that degrades the purity of English and reflects moral laxity among the lower classes. Cobbett linked such linguistic deviations to broader societal ills, asserting that proper grammar was essential for maintaining class distinctions and national integrity. Descriptivists counter that slang represents a vital, creative evolution of language, enriching expression rather than eroding it. Linguist , in a 2014 New York Times opinion piece, defended contemporary like the "like" as a sophisticated that adds politeness and nuance to speech, softening assertions to foster social harmony. emphasized that such innovations demonstrate language's adaptability, driven by speakers' innate creativity, and predicted their eventual integration into mainstream usage as markers of linguistic vitality. Debates over slang's societal impact extend to its role in perpetuating inequalities, particularly along class and racial lines. Studies in the 2020s highlight how non-standard varieties, including slang elements in (AAVE), face in educational settings, leading to biased evaluations and marginalization of minority students. For instance, teachers' prejudices against AAVE slang can result in lower academic assessments and higher disciplinary rates for Black students, reinforcing racial achievement gaps and systemic inequities. Similarly, class-based against working-class slang in schools exacerbates social divides, as educators often prioritize "standard" forms, disadvantaging students from lower socioeconomic backgrounds. Gender dynamics further complicate these discussions, with critiques focusing on misogynistic slang's role in normalizing . Terms like "bitch" and other gendered slurs subordinate women by associating them with inferiority or aggression, contributing to broader patterns of gender-based and . Scholarly analyses show that such language online reinforces feminine stereotypes, heightening vulnerability to and limiting women's social agency. In contemporary contexts up to 2025, debates have intensified around slang's exclusion from language models, raising concerns about technological bias against diverse linguistic forms. Large language models like often fail to process or generate slang accurately, particularly from non-dominant groups, due to skewed toward formal English, which marginalizes AAVE or slang and perpetuates cultural erasure. This exclusion amplifies inequalities, as tools in and communication disadvantage users of varied dialects, prompting calls for more inclusive datasets to reflect slang's societal vitality. Recent research as of November 2025, including an intersectional analysis of AAVE slang in large language models, confirms persistent biases in processing such forms.

Modern Contexts

Internet and social media slang

The advent of the in the 1990s and early 2000s marked a pivotal shift in slang formation, primarily through chatrooms and early online communities where brevity was essential due to slow connection speeds and character limits. Acronyms like "BRB" () and "AFK" (away from keyboard) emerged as efficient ways to communicate temporary absences in and multiplayer games, originating in groups and IRC channels around 1990–1995. These terms facilitated interaction in nascent digital spaces, reducing typing demands while signaling in text-based environments. Concurrently, memes began influencing slang, exemplified by "all your base are belong to us," a poorly translated phrase from the 1989 Zero Wing that exploded as an in 2001 through remixed videos and forums, satirizing awkward English and capturing early humor. The rise of social media platforms from the 2010s onward accelerated slang's evolution, with sites like (now X) and enabling rapid dissemination through short-form content and user challenges. On , abbreviations such as "" (short for suspicious) gained traction in 2020 via the multiplayer game , where players used it to accuse others of deceit, propelling the term into broader online discourse for denoting doubt or untrustworthiness. further amplified virality, as seen with "skibidi," a nonsensical word from the 2023 animation series on and , which spawned memes featuring toilet-headed characters in absurd battles and quickly became a catch-all expression for chaotic or bizarre trends among Gen Z users. Emoji integration enhanced this expressiveness, evolving from simple icons to slang modifiers—such as 😂 for ironic laughter or 🔥 for approval—allowing nuanced, visual layering in posts and comments across platforms like and since the mid-2010s. Digital platforms have fostered global hybridization of slang, blending cultural elements through crossovers like and , where terms spread transnationally via fan edits and dances. For instance, "rizz" (charisma, especially in romantic contexts) originated in but achieved global prominence in 2023 on , earning it 's Word of the Year for its cross-cultural appeal. In 2024, "brain rot"—referring to the perceived decline in mental sharpness from excessive consumption of low-quality content— was named 's Word of the Year, highlighting slang's reflection of social media's influence on . However, this hybridization also poses challenges, as slang has facilitated in the , with coded terms in communities—like "red-pilled" for awakening to alleged truths—spreading rapidly on platforms to evade moderation and build echo chambers around events such as the . A defining trait of and slang is its accelerated obsolescence, driven by algorithmic amplification that prioritizes trending content, causing terms to peak and fade within months. "Yeet," an exclamation or verb for forceful throwing that started as a 2014 Vine dance, reached its zenith around 2014–2018 through memes and music, but waned as newer platforms shifted attention, illustrating how algorithms on and boost initial virality before user fatigue sets in. This mechanism not only hybridizes slang globally but also compresses its lifecycle, perpetuating a constant influx of ephemeral expressions. Slang has long been a vital element in , capturing the rhythms of everyday speech and regional identities. In the , pioneered the integration of dialects into American prose, most notably in The Adventures of Huckleberry Finn (1884), where he employed multiple s—including the , backwoods Southwestern , and ordinary Pike County —to authentically represent diverse social voices and critique societal norms. This approach not only immersed readers in the cultural milieu of the region but also elevated slang as a tool for , influencing subsequent writers to prioritize linguistic realism over standardized English. By the 20th century, pulp fiction further embedded slang into narrative style, particularly in detective genres. Dashiell Hammett's 1920s novels, such as (1929) and The Maltese Falcon (1930), featured hard-boiled protagonists who wielded urban slang to convey toughness and authenticity, drawing from Hammett's experiences as a detective. His use of sharp, idiomatic expressions—like "gunsel" for a or terse phrases evoking streetwise cynicism—defined the genre's gritty , distinguishing it from more formal literary traditions and popularizing slang as a marker of modern urban life. In film and television, slang has served as both a and comedic device, often amplifying subcultural voices. The blaxploitation genre, exemplified by films like Shaft (1971) and Super Fly (1972), showcased (AAVE) through "jive" talk—rapid, rhythmic slang blending jazz-era idioms with street lingo—to empower Black protagonists and reflect urban Black experiences. This style was satirized in the 1980 comedy Airplane!, where characters and two Black passengers exchange exaggerated jive , highlighting the era's racial stereotypes while parodying the inaccessibility of such slang to mainstream audiences. More recently, the series Euphoria (2019–present) has popularized Gen Z slang by embedding terms like "ghosting," "situationship," and "cap" into its , mirroring the raw, internet-influenced of contemporary youth and influencing broader adoption among viewers. Music genres have propelled slang into global consciousness, with hip-hop acting as a primary incubator. In 2018, rapper Cardi B's ad-lib "okurrr"—a sassy, elongated variant of "OK" delivered with a trill—gained viral traction through her tracks and social media, embodying Bronx AAVE flair and inspiring widespread imitation in pop culture. Similarly, K-pop has exported Korean-infused slang worldwide, particularly via BTS from 2017 onward; terms like "borahae" (I purple you), coined by member V in 2016 but popularized globally during their 2017–2025 era of international tours and albums, symbolize fan-idol bonds and have entered non-Korean fan lexicons as affectionate shorthand. Slang's permeation into extends to in and sparks ethical debates. In the 2020s, brands have co-opted Gen Z terms like "vibe check"—an assessment of emotional or atmospheric compatibility originating in online communities—to appeal to younger demographics, as seen in campaigns by companies like and that use it to gauge consumer resonance and foster relatability. However, this integration has provoked backlash, particularly in 2024 controversies over cultural appropriation, where non-Black influencers and media outlets faced criticism for diluting AAVE slang like "periodt" or "slay" without crediting origins, leading to discussions on linguistic erasure in outlets like university publications.

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