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Elementor

Elementor is a leading no-code, drag-and-drop for , enabling users to design and customize professional, pixel-perfect websites visually without requiring coding expertise. Developed by Elementor Ltd., it powers over 18 million active installations worldwide as of 2025, making it one of the most widely used tools in the ecosystem for creating responsive layouts, themes, popups, and forms. Founded in 2016 in , , by Ariel Klikstein, Yoni Luksenberg, and Yakir Sitbon, Elementor was launched as an open-source to simplify for professionals and beginners alike. The company quickly gained traction, raising $15 million in funding by 2020 to expand its offerings, including a premium version called Elementor Pro that unlocks advanced features like theme building and integration. By 2025, Elementor has evolved into a full website creation platform, incorporating AI-powered tools for content generation and design assistance, while supporting over 100 widgets, a vast template library, and multilingual compatibility in more than 63 languages. Key features of Elementor include its intuitive visual editor, which allows real-time previews and mobile-responsive editing, ensuring sites are optimized across devices. Users can access free core functionalities such as basic widgets for headings, images, and videos, alongside Pro-exclusive tools for dynamic content, global styles, and enhancements. The plugin emphasizes and , holding certifications like ISO/IEC 27001 and SOC 2 Type II, and integrates seamlessly with WordPress requirements such as version 6.5 or higher and 7.4 or above. Elementor's impact on is significant, democratizing access to advanced design capabilities and reducing reliance on developers for custom sites. With a global community of users, it has facilitated the creation of millions of sites, from personal blogs to enterprise-level applications, and continues to innovate through regular updates, such as integrations introduced in recent years.

Overview

Description

Elementor is a drag-and-drop visual page builder plugin for , designed to enable users without coding expertise to create responsive websites. It provides an intuitive interface for building layouts, pages, and full themes directly within the WordPress environment, streamlining for beginners and professionals alike. The core purpose of Elementor revolves around front-end live editing, where changes made in the visual editor are displayed in , allowing users to construct and preview their designs without switching to backend code or relying on traditional /CSS modifications. This visual editing interface serves as a key differentiator from other page builders, as it closely mirrors the final output on the live site, reducing the gap between design intent and implementation. Elementor's freemium model includes a free version that offers basic widgets, such as headings, images, and buttons, along with a library of starter templates to facilitate quick site setup. The Pro version, available via subscription, unlocks premium features including advanced widgets, theme building capabilities, and integrations like support. Originally launched in June 2016, Elementor has grown to become the most popular plugin, with over 18 million active installations worldwide as of November 2025. It integrates seamlessly with , enhancing the platform's content management without requiring separate installations for functionality.

Compatibility and system requirements

Elementor requires version 6.5 or greater to function optimally, with the latest version recommended for security and performance enhancements. The plugin also necessitates version 7.4 or greater, though PHP 8.x is highly recommended for improved speed and compatibility. Additionally, it supports 5.6 or greater, or 10.5 or greater, as the database backend. A memory limit of at least 256 MB is required for basic operation with Elementor and Elementor Pro, while 512 MB is recommended and 768 MB provides the best performance for complex sites. For browser compatibility, Elementor supports modern web browsers to ensure a smooth editing experience. The following table outlines the minimum supported versions:
BrowserMinimum Version
Google Chrome111.x and above
Microsoft Edge100.x and above
Brave100.x and above
Firefox111.x and above
Safari16.4 and above (macOS)
Editing is supported exclusively on desktop computers, with mobile devices limited to viewing and basic management. Hosting requirements emphasize sufficient server resources to support live editing without lag. Providers should offer at least 256 MB memory allocation, 7.4+, and adequate CPU/RAM to handle dynamic content generation; shared hosting may suffice for small sites, but VPS or managed hosting is advised for larger projects to avoid performance bottlenecks. Elementor integrates natively with popular themes that adhere to coding standards, such as and GeneratePress, enabling seamless design overrides without conflicts. It also maintains strong compatibility with key plugins, including for e-commerce functionality, allowing users to build fully integrated online stores. As of 2025, Elementor supports translations in over 63 languages, including right-to-left (RTL) language handling for improved accessibility in regions like the and .

Development

Founding and early history

Elementor was founded in 2016 in , , by web developers Yoni Luksenberg, Ariel Klikstein, and Yakir Sitbon, with Luksenberg serving as the company's CEO. The trio drew from their extensive backgrounds in , where they encountered persistent frustrations with contemporary page builders that relied on cumbersome back-end editing processes lacking real-time visual feedback. Motivated to address these limitations, they aimed to create an intuitive drag-and-drop tool that would enable faster, more accessible website design without requiring deep coding expertise. Development of Elementor commenced in late 2015, involving initial testing with a select group of users to refine its core functionality and . This iterative process continued through early 2016, culminating in the plugin's public debut as a free offering on .org on June 3, 2016. The launch emphasized its open-source nature, inviting immediate community input to shape subsequent improvements. Elementor's early trajectory was marked by swift uptake within the ecosystem, attaining 1 million active installations by mid-2018—roughly 2.5 years after release—largely propelled by enthusiastic contributions and feedback from its burgeoning open-source user base. This organic momentum underscored the plugin's appeal to both novice designers and seasoned developers seeking efficient front-end editing solutions.

Major releases and updates

Elementor was first released in version 1.0 in , introducing a pioneering drag-and-drop visual editor that revolutionized site building by allowing users to design pages live without coding. This initial version included 24 core widgets, such as headings, images, text editors, and buttons, enabling the creation of responsive layouts through an intuitive . In 2018, marked a significant expansion with the addition of the Theme Builder, empowering users to visually construct site-wide elements like headers, footers, single posts, and archives using dynamic content integration. This release also incorporated pop-up functionality within Elementor Pro, facilitating advanced and user engagement tools with customizable triggers and designs. Version 3.0, launched in September 2020, represented a foundational overhaul with a new featuring global styles through Site Settings, including global colors and fonts, allowing consistent design updates across entire websites without repetitive edits. It also revamped the Theme Builder and improved performance by reducing DOM elements and optimizing rendering. In April 2022, version 3.6 introduced Flexbox Containers, enhancing responsiveness and flexibility in element alignment across devices by providing a leaner based on CSS Flexbox. From 2024 to 2025, Elementor introduced -powered tools to streamline content generation and provide suggestions, such as automated layout proposals and text creation based on user prompts. Enhancements to the revision history feature were also rolled out, offering more robust tracking and restoration of changes to support collaborative workflows and error recovery. These updates built on Elementor's integration, initially launched in 2023. In Fall 2025, further advancements included smarter workflows and tools like Send for optimization, alongside hosting improvements. Elementor maintains a consistent update cadence, with quarterly major releases introducing substantial features and architectural improvements, complemented by frequent minor patches addressing security, compatibility, and bug fixes. This approach ensures ongoing alignment with core advancements and user feedback.

Company

Corporate structure

Elementor Ltd. is headquartered in , , at 40 Tuval Street, serving as the central hub for its operations. The company maintains a distributed with remote teams spanning multiple continents, enabling global collaboration among its employees. The leadership team is headed by co-founder and CEO Yoni Luksenberg, who has guided the company since its inception in 2016. Key executives include co-founder and CTO Ariel Klikstein, responsible for technology strategy; Chief Revenue Officer Eran Alon, overseeing sales and partnerships; VP of R&D Itay Nishri, leading engineering efforts; CFO Ohad Chereshniya, managing financial operations; and co-founder and Chief Product Officer Yakir Sitbon, focusing on product development. This structure emphasizes expertise in product innovation, marketing, and engineering to support the company's growth in the web design sector. As of September 2025, Elementor employs approximately 490 people, with a significant portion dedicated to developer and designer roles to advance its WordPress ecosystem tools. Elementor's business model is primarily subscription-based, generating revenue through its Elementor Pro plans, which offer tiered pricing starting at $4.99 per month for essential features and scaling to advanced options for and professional sites. Additional income streams include premium add-ons, hosting services, and partnerships within the ecosystem, such as integrations with third-party developers. The company has an international presence with offices in , , for North American operations and in Belgrade, , for European support, alongside localized partnerships to facilitate global customer service.

Funding and acquisitions

Elementor secured its first major institutional funding in February 2020, raising $15 million led by Lightspeed Venture Partners. This investment supported expansion in product development and team growth. In June 2022, Elementor raised $50 million in a Series C funding round, also led by Lightspeed Venture Partners, with participation from O.G. Venture Partners and others. The capital infusion enabled global scaling efforts, including enhancements to its platform and international market penetration. By 2025, Elementor had raised a total of over $65 million across multiple rounds, including an early seed investment, with funds allocated toward AI-driven features, initiatives, and expansion. Regarding acquisitions, Elementor's first significant purchase occurred in 2019 with Layers , a theme builder, which was made free and integrated to improve with Elementor's tools. In June 2022, the company acquired Strattic, a static hosting platform for sites, to bolster performance, security, and scalability—particularly benefiting e-commerce integrations like by enabling faster, serverless deployments. This move marked Elementor's strategic entry into hosting solutions, complementing its core website-building capabilities.

Features

Core editing tools

Elementor's core editing tools provide the foundational features for users to build websites using its free version, emphasizing a visual, no-code approach integrated with . The drag-and-drop interface serves as the primary mechanism for layout creation, allowing users to add and arrange sections, columns, and inner sections directly on the front-end editor with previews. Sections act as the top-level containers that divide the page into horizontal blocks, while columns within them enable flexible grid-based arrangements, supporting up to six columns per section for varied layouts. Inner sections further enhance this by permitting nested structures inside columns, facilitating complex designs like multi-column embeds or modular content blocks without requiring custom code. This system delivers pixel-perfect control, enabling immediate visual adjustments as elements are dragged and positioned. The free version includes over 40 basic widgets, which are pre-built components that users can drag into sections or columns to add functionality and content. Key examples encompass essential elements such as the Text Editor for rich text formatting, Heading for titles and subtitles, Image for media insertion, Button for call-to-action links, and Form for basic contact submissions. Additional widgets cover multimedia like Video embeds and Google Maps for location integration, as well as interactive options including Social Icons for sharing links, Accordions for collapsible content, and Testimonials for user reviews. These widgets are accessible via a sidebar panel, where users select and customize them on the canvas, ensuring straightforward implementation for common page-building needs. Complementing these tools is the template library, offering hundreds of free pre-designed templates and blocks to accelerate site creation. Users can import full-page templates or smaller blocks—pre-configured combinations of sections and widgets—directly into the editor, providing starting points for layouts like landing pages, about sections, or contact forms. This library promotes efficiency by allowing customization of imported elements while maintaining responsive structures out of the box. Responsive controls ensure designs adapt across devices, with dedicated editing modes for desktop, tablet, and views accessible via a bottom . In each mode, users can adjust properties, such as resizing images, reordering columns, or modifying font sizes, to optimize visibility and usability— for instance, hiding elements on or altering spacing for smaller screens. This device-specific prevents the need for separate builds, as changes apply globally unless overridden. Customization options are handled through intuitive visual panels that appear when selecting elements, enabling adjustments to color schemes via global palettes or per-element overrides, settings including font families, sizes, and weights from integrated , and spacing controls like margins, padding, and borders. These panels provide sliders, color pickers, and unit selectors (e.g., pixels, percentages) for precise tweaks, applied in to maintain consistency without . For advanced needs beyond these basics, Elementor Pro extends with premium widgets and features.

Advanced capabilities

Elementor Pro extends the core editing functionality with professional-grade tools designed for complex website development, enabling users to create fully customized themes and dynamic experiences without coding. These features cater to advanced use cases such as sites, membership portals, and marketing campaigns, where precision and scalability are essential. The Theme Builder in Elementor Pro allows users to visually design and customize key structural elements of a site, including headers, footers, archive pages, and single post, page, product, or custom post type templates. This tool overrides traditional theme limitations, providing drag-and-drop control over site-wide layouts to ensure brand consistency across all pages. For instance, developers can create responsive headers with menus or tailored single-post templates that dynamically pull content from WordPress posts. Elementor Pro includes over 60 premium widgets that unlock sophisticated design and functionality, such as sliders for image carousels, portfolio galleries for showcasing work, and advanced forms with seamless integrations to services like for . These widgets support dynamic content population, where elements like posts or products are automatically updated from the site's database, ideal for blogs or online stores. Unlike basic widgets, premium ones offer enhanced styling options and conditional rendering, allowing for personalized user experiences. Global widgets and styles in Elementor Pro facilitate site-wide consistency by enabling the creation of reusable components and centralized . Users can designate any as , meaning edits to its or propagate across all instances on the site, streamlining maintenance for elements like call-to-action buttons or testimonials. Complementing this, site settings manage theme-wide parameters, including fonts, colors, layout structures, lightbox behaviors, and identity elements like logos, ensuring uniform application without repetitive adjustments. The popup builder and form tools in Elementor Pro provide advanced interactivity for user engagement, featuring conditional logic to display or hide fields based on user inputs or behaviors. Forms support multi-step designs, file uploads, and integrations with third-party services for submissions, while popups can be triggered by events like page exits or scrolls. Although native A/B testing is limited, these tools integrate with analytics platforms to facilitate experimentation on popup variants and form layouts for optimization. Elementor introduced AI integrations in 2023, evolving into a more comprehensive suite by 2025 with tools like the AI Site Planner, which generates wireframes and with placeholder content; advanced features are available in Elementor Pro. The Copilot provides predictive design assistance, recommending structures based on site goals, while content generation tools create tailored text and custom code snippets directly in the editor. Additionally, AI-powered image tools handle generation of custom visuals and optimization for performance, compressing files to reduce load times without quality loss. In Fall 2025, updates included agentic AI features like Angie for more autonomous design assistance. These features, built into the builder, allow professionals to iterate rapidly while maintaining creative control.

Adoption and impact

Usage statistics

Elementor has achieved widespread adoption as a plugin, with over 18 million active installations worldwide as of October 2025. This positions it as the leading page builder, powering approximately 30.3% of all sites as of November 2025 and surpassing competitors such as Beaver Builder in terms of installation numbers. The plugin's growth has been rapid, expanding from over 1 million active installations in 2018 to its current scale by 2025, driven in part by support for more than 63 languages that facilitate global accessibility. This trajectory reflects Elementor's appeal to a diverse user base, primarily consisting of small businesses (20%), freelancers (45%), and agencies (35%) as of 2024, many of whom leverage its tools for efficient site development. Among users, a substantial portion—approximately 35% based on detected Pro implementations as of 2024—subscribe to Elementor Pro for advanced features, contributing to its market dominance. Regarding performance, independent benchmarks indicate that Elementor-built pages typically achieve load times of around 1.57 seconds with about 30 server requests when optimized, maintaining compatibility with major plugins like Yoast and Rank Math to support rankings without significant penalties.

Community and ecosystem

Elementor's community thrives through a range of official resources designed to support users at various skill levels. The Elementor Academy offers comprehensive courses, video tutorials, webinars, and guides covering topics from beginner setup to advanced techniques, enabling users to build and optimize sites interactively. Complementing this, the Elementor Help Center provides detailed articles, troubleshooting solutions, and how-to resources for common issues. For professional users, Elementor Pro includes priority support tiers, featuring dedicated chat assistance and faster response times to resolve complex queries. Additionally, the plugin's official support forum on .org facilitates discussions and developer input on troubleshooting and best practices. The third-party ecosystem significantly expands Elementor's capabilities, with hundreds of add-ons available through the plugin repository and independent developers. These extensions introduce specialized widgets and features, such as Essential Addons for Elementor, which provides over 100 widgets and extensions for enhanced customization. Notable providers include Happy Addons, offering 97+ widgets and 20+ ready-to-use features for advanced layouts, and Crocoblock's JetPlugins suite, which includes 131 widgets in its Pro version for dynamic content and integrations. This marketplace-driven approach allows users to tailor Elementor to specific needs, from enhancements to custom animations, without altering the core plugin. Community engagement is fostered through organized events and online gatherings. Elementor hosts regular meetups, both virtual and in-person, where users connect with designers, developers, and marketers to share knowledge, collaborate on projects, and gain inspiration from real-world applications. These events, accessible via the official hub, cover topics like best practices and emerging trends, contributing to a global network of over 18 million active installations. While not hosting standalone annual conferences, Elementor participates in broader events, such as sponsoring WordCamp US to promote community contributions and offer free consulting sessions. User feedback highlights both strengths and areas for improvement within the community. A common criticism is site bloat from excessive use of widgets and add-ons, which can increase load times if not optimized properly, as noted in user discussions on the support forums. Developers often debate cleanliness, pointing out that page builders like Elementor generate structured but sometimes verbose , prompting recommendations for minification and tools to maintain efficiency. Elementor addresses these concerns through ongoing updates focused on cleaner output and lightweight rendering. Elementor's influence on the WordPress ecosystem lies in its role in democratizing , empowering non-developers to create professional sites via intuitive drag-and-drop tools without coding expertise. This accessibility has raised standards for usability, inspiring competitors to prioritize visual and mobile , while fostering a collaborative environment that bridges designers and developers.

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