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Entertainment Weekly

Entertainment Weekly (EW) is an American entertainment media brand that provides news, reviews, and analysis of pop culture, including film, television, music, books, and celebrities. Launched on February 16, 1990, by Time Inc. as a sister publication to People, it quickly established itself as a key source for smart, humorous, and insightful coverage of the entertainment industry. Originally published as a weekly print magazine, Entertainment Weekly pioneered features like its signature grading system for reviews, which debuted in its early issues to offer concise evaluations of movies, TV shows, and more. In 1995, it became the first mainstream to dedicate an entire issue to representation in entertainment, highlighting performers, characters, and themes. Over its history, the brand has covered iconic moments in pop culture, from blockbuster films to groundbreaking TV series, earning recognition as the "pop-culture bible" on shows like Jeopardy! in 2025. Ownership of Entertainment Weekly shifted with industry changes: Time Inc. merged with Warner Communications to form Time Warner in 1990, and in 2018, Meredith Corporation acquired it from Time Inc. amid broader media consolidations. In 2021, IAC acquired Meredith to form Dotdash Meredith, which rebranded to People Inc. in July 2025, with EW as a flagship title under this digital-first portfolio. Facing declining print readership, Entertainment Weekly ceased its monthly print edition in February 2022, transitioning fully to digital formats including its website, newsletters, podcasts, and social media. Today, EW emphasizes diverse voices and inclusive storytelling, hosting events like the annual Bash and innovating with digital motion covers to engage modern audiences. Its mission remains to guide readers through the vast landscape of with reliable, entertaining .

History

Founding and early development

Entertainment Weekly was launched on February 16, 1990, by Time Inc. as a weekly magazine aimed at blending news, reviews, and features covering film, television, music, and books, targeting pop culture enthusiasts seeking accessible yet insightful entertainment journalism. The publication emerged as a sister title to People magazine, with an initial print run designed to establish a broad readership among consumers navigating the burgeoning multimedia landscape of the late 1980s and early 1990s. Time Inc. invested heavily in the venture, spending an estimated $30 million in the first year to support marketing and distribution efforts that positioned it as a go-to guide for entertainment decisions. Jeff Jarvis served as the founding editor, drawing on his experience as a television critic for and to shape the magazine's irreverent yet comprehensive tone, which combined sharp commentary with practical consumer advice on what to watch, listen to, and read. Under Jarvis's leadership, the magazine introduced innovative features like the letter-grade review scale from A+ to F that became a hallmark of its critical approach, alongside the "Bullseye," a photo using concentric circles to highlight key pop culture moments. This format emphasized an engaging, opinionated style that differentiated it from more traditional outlets, fostering a sense of immediacy and fun in coverage. The first issue featured singer on the cover, signaling the magazine's intent to spotlight emerging and diverse talents. In its formative years, Entertainment Weekly experienced rapid growth, surpassing its initial circulation goal of 600,000 copies within the first two years and reaching over 1 million paid subscribers by the mid-1990s, reflecting strong demand for its mix of celebrity profiles, trend analyses, and behind-the-scenes insights. Key early milestones included high-profile covers such as the December 1990 issue featuring amid the controversy over her "" video, which helped solidify the magazine's role in capturing pop culture moments and driving newsstand sales. By 1992, the publication had exceeded 600,000 in circulation, establishing itself as a staple with a loyal of fans. This early success was bolstered by Time Inc.'s promotional strategies, including discounted subscriptions and tie-ins with major releases, which propelled subscriber numbers faster than many comparable launches in the company's history.

Ownership changes and editorial shifts

In 2017, Meredith Corporation acquired Time Inc. for $2.8 billion, bringing Entertainment Weekly under Meredith's ownership as part of a broader portfolio that included People and InStyle. This transaction, finalized in January 2018, prompted significant operational integrations, including the relocation of Entertainment Weekly's editorial headquarters from New York City to Los Angeles in March 2018 to align more closely with the entertainment industry hub. Meredith targeted $400 million to $500 million in cost synergies over the first two years post-acquisition, which involved company-wide budget adjustments and staff reductions across former Time Inc. titles, affecting Entertainment Weekly through streamlined operations and resource sharing with sibling publications like People. By 2019, these efficiencies influenced a major editorial pivot, with Entertainment Weekly reducing its print frequency from weekly to monthly starting in August, under the leadership of editor Henry Goldblatt, who had overseen the brand since 2015. This shift, part of a "reimagining" of the publication, aimed to focus resources on high-impact content and digital expansion, resulting in approximately 13 staff positions being eliminated to support content streamlining and cost management. Goldblatt stepped down shortly after the announcement, and J.D. Heyman, previously deputy editor of , was appointed to guide the transition toward integrated multimedia storytelling. Editorial leadership faced further upheaval in late 2020 when Heyman departed abruptly in November amid internal complaints about workplace conduct, leading to interim oversight from Meredith's People magazine team during the search for a permanent replacement. This period of transition emphasized cross-brand collaboration within Meredith, with Entertainment Weekly's direction increasingly aligned with People's celebrity-focused editorial style to bolster audience engagement across platforms. In October 2021, IAC's Dotdash division acquired Meredith's magazine portfolio, including Entertainment Weekly, for $2.7 billion, forming Dotdash Meredith and initiating further operational consolidations with brands like People and InStyle. The deal, completed in December 2021, prioritized digital revenue growth and shared infrastructure, influencing Entertainment Weekly's content strategy by integrating it into a larger network of lifestyle and entertainment properties to enhance cross-promotion and audience retention.

Transition to digital-only publication

On February 9, 2022, announced the end of print editions for Entertainment Weekly and five other magazines—InStyle, EatingWell, Health, Parents, and People en Español—transitioning them to digital-only formats in response to evolving industry trends favoring digital consumption over print. This move, which followed , reflected broader corporate strategies to prioritize online engagement amid declining print viability. The final print issue of Entertainment Weekly was released in April 2022, marking the conclusion of 32 years of physical publication. At its peak in the late , the magazine's print circulation had reached 1.5 million copies, but the shift enabled a reallocation of resources from production costs to digital infrastructure. The transition included staff reductions, affecting around 200 positions across the affected titles, though some roles were redirected toward digital operations. Following the 2022 change, Entertainment Weekly experienced sustained expansion, with parent company (rebranded as People Inc. in 2025) reporting 16% year-over-year to $246 million in the third quarter of 2024 alone, driven by increased and audience engagement. By 2025, the publication maintained a total monthly reach of 34 million across platforms, including 31 million video views and coverage of major events such as the Rock & Roll Hall of Fame induction ceremony honoring inductees like , , and . It also released dedicated previews for 2025's key movies, TV series, and cultural moments, underscoring its adaptation to an all-online model.

Content and Format

Historical print layout and sections

Entertainment Weekly was published as a glossy print magazine on a weekly basis from its debut in 1990 until 2019, producing 52 issues per year, before shifting to a monthly schedule of 12 issues annually through to better align with evolving reader habits and priorities. Typical issues ranged in length to accommodate comprehensive coverage, often spanning dozens of pages with high-quality and advertisements integrated throughout. The magazine's core structure revolved around several recurring sections that provided a mix of timely updates and deeper analysis. The "News & Notes" section, appearing early in each issue, offered quick, bite-sized reports on entertainment developments, including short articles on television, , , and celebrity happenings, often spanning eight to ten pages with subcolumns like "Sound Bites" for quotes and a rotating celebrity-focused piece. This was followed by "Feature Articles," which delivered in-depth profiles, interviews, and investigative pieces on stars, productions, and industry trends, typically four to six major stories per issue emphasizing behind-the-scenes insights. The "Reviews" section formed a substantial portion of the magazine, evaluating new releases in movies, TV, , books, and DVDs with a distinctive grading system represented by a Bullseye graphic: A+ for rare treats, A for superb works, down to F for outright failures, allowing readers to quickly gauge quality. Closing the issue was "The Bullseye," a single-page roundup on the back cover that highlighted the week's cultural hits and misses across pop culture, blending witty commentary with infographics. Visually, the magazine emphasized striking covers featuring elaborate photo shoots, particularly in the with celebrity ensembles and thematic setups that captured era-defining moments in entertainment. Infographics, charts on earnings, ratings, and sales, along with occasional reader polls, added interactive and data-driven elements to enhance engagement. Over time, the layout evolved through periodic redesigns; the 1,000th issue in July 2008 marked a milestone with expanded top-100 lists across categories, while a 2017 overhaul updated the logo and streamlined sections by retiring "News & Notes" in favor of more list-based features, and the 2019 monthly transition introduced bolder graphics and deeper storytelling to reflect print's reduced frequency.

Digital content structure and features

Following its to a digital-only format in , Entertainment Weekly delivers its core content through monthly digital editions available as PDFs and interactive e-magazines via EW.com, accessible to subscribers. These editions retain a structure reminiscent of the legacy print magazine, featuring dedicated sections for news recaps of recent pop culture developments, in-depth features on celebrities and trends, critical reviews graded via the signature Bullseye system—which assigns A-to-F ratings to movies, TV shows, music, and books—and curated themed roundups such as seasonal award predictions or genre spotlights. To enhance user engagement, the digital platform incorporates interactive elements like embedded video clips from interviews and trailers, reader polls on upcoming releases, and complementary newsletters such as the daily EW Morning Roundup, which summarizes top entertainment headlines. Each monthly digital issue typically comprises 20-30 articles, emphasizing timely pop culture coverage like comprehensive 2025 movie release calendars for November and December blockbusters or in-depth fall TV season previews highlighting anticipated series returns and debuts. This focused volume prioritizes quality over quantity, blending evergreen analysis with breaking news to maintain relevance in a fast-paced media landscape. The platform operates on an ad-supported model, with display ads integrated into to sustain broad accessibility, while premium subscriptions—priced at around $20 annually—offer ad-free reading, exclusive digital extras like extended videos, and priority access to limited-edition issues. This tiered approach balances revenue generation with , ensuring sustained support for EW's editorial team.

Specialty issues and themed editions

Entertainment Weekly has long produced specialty issues and themed editions that diverge from its standard format, focusing on major entertainment events, annual retrospectives, and genre-specific deep dives to engage readers with timely, immersive content. These publications, both in print during the magazine's earlier years and digitally since its transition to online-only, often feature expanded layouts, exclusive interviews, and elements to highlight cultural moments. Annual specials, such as the "Best of the Year" series, provide year-end or mid-year roundups of standout films, television, and music, serving as go-to guides for audiences reflecting on the entertainment landscape. For instance, the 2025 edition of the best movies so far spotlighted titles like 28 Years Later, , and Black Bag, analyzing their box-office performance and critical reception amid a rebounding post-pandemic season. Similarly, the best albums of 2025 so far included Bad Bunny's Debí Tirar Más Fotos, praising its cultural impact and Puerto Rican influences as a sprawling love letter to the artist's heritage. These specials typically compile expert rankings and reader polls, emphasizing conceptual trends like genre revivals over exhaustive lists. Themed editions center on high-profile events and franchises, offering previews, histories, and behind-the-scenes insights to build anticipation. Comic-Con coverage has been a staple, with the 2025 edition featuring panels on warrior-themed narratives and school-based stories from upcoming series like Percy Jackson season 2 and The Mighty Nein, alongside exclusive photos from the event's bash. Grammy-themed content in 2025 delved into nomination histories, highlighting Bad Bunny's groundbreaking nods for Best Album, Record, and Song—the first for a Spanish-language artist in a single year—while recapping the ceremony's best and worst moments, including Beyoncé's win for Cowboy Carter. Franchise deep-dives, such as the August 2025 retrospective on iconic covers from 1990 to 2025, explored untold production stories, like alternate concepts for shoots with celebrities such as and . Holiday editions, including gift guides, round out the year by curating entertainment recommendations tied to seasonal trends. In its print era, Entertainment Weekly issued double-sized themed publications like the 1990s "Summer Movie Guide," which previewed blockbusters such as and with insider forecasts on potential hits and flops, often spanning two weeks to maximize coverage. These evolved into digital formats post-2022, incorporating interactive e-editions with embedded videos, photo galleries, and bonus multimedia, such as virtual panel recaps for Comic-Con. Production for these editions frequently involves guest editors from entertainment circles, including comedian and for a 2014 issue, or for a 2015 special, lending unique perspectives and boosting creative input. They command higher advertising rates due to targeted appeal and achieve circulation boosts, with 1999 event-tied issues guaranteeing a rate base of 1.55 million copies to advertisers.

Digital Presence

Website evolution and key features

The Entertainment Weekly website, EW.com, launched in 1995 as a basic companion site to the print , offering supplementary entertainment news, reviews, and features to extend the publication's reach in the early days of the . Initially focused on simple text-based content and links to magazine articles, it served as an online extension for readers seeking additional pop culture insights beyond the weekly print edition. A major refresh occurred in 2021 under ownership, which introduced mobile optimization for better responsiveness across devices and personalized feeds tailored to user interests in TV, movies, music, and books. This update aimed to modernize the platform, improving navigation and engagement by reorganizing sections like news, recaps, and previews into more intuitive categories. Core features of EW.com include a comprehensive article archive exceeding 100,000 pieces, spanning decades of coverage on films, television, and celebrities; a dedicated video hub hosting exclusive trailers, such as the 2025 preview for The History of Sound starring and ; and seamless shop integration for purchasing pop culture merchandise like apparel and collectibles. These elements provide users with a centralized hub for , consumption, and e-commerce tied to entertainment trends. By 2025, the site offered expanded daily newsletters delivering curated updates on and recommendations, and embedded players for on-site listening to series such as EW's award show recaps. In late 2024, EW released its 2025 Preview digital issue, featuring interactive covers and previews of upcoming , , and more, underscoring ongoing digital innovation. EW.com's traffic has seen significant growth, fueled by robust strategies optimizing for high-volume pop culture searches and timely content around events like film festivals and premieres. This growth underscores the site's evolution into a leading digital destination for information.

Social media and multimedia expansions

Entertainment Weekly has significantly expanded its footprint since the mid-2000s, leveraging platforms to deliver real-time pop culture updates and foster audience interaction. On X (formerly ), the publication uses the platform for and live commentary on entertainment events, maintaining an active presence that aligns with its focus on timely coverage. Similarly, has become a key channel for visual storytelling, where EW shares iconic magazine covers, behind-the-scenes photos, and short reels featuring celebrity interviews, such as discussions with actors from major film releases. On , EW targets younger audiences with concise video content, including quick movie and TV reviews, trend tie-ins, and pop culture challenges designed to appeal to Gen Z users. In parallel, EW's multimedia efforts have grown through dedicated video and audio channels. The YouTube channel, with over 755,000 subscribers, hosts in-depth interviews, panel recaps, and event coverage, including 2025 videos from the Emmy Awards red carpet and San Diego Comic-Con, such as exclusive chats with stars from shows like Peacemaker. Podcasts represent another pillar, with EW's The Awardist providing expert analysis on awards season, including episodes previewing and recapping the 2025 Grammy nominations and winners, featuring insights from industry insiders on categories like Album of the Year. EW's engagement strategies emphasize interactive and collaborative content to build community. The brand frequently hosts live streams of major events, such as multi-day coverage from the 2025 , where on-site reporters conducted real-time interviews with casts from series like and , drawing thousands of concurrent viewers and generating post-event clips shared across platforms. Cross-promotions with partners like enhance reach, as seen in EW's teasers and exclusive photo previews for the 2025 miniseries , a crime thriller starring , which amplified HBO's marketing through shared posts highlighting plot teases and cast discussions. These expansions have driven measurable impact, with EW's account surpassing 3 million followers by late 2025, reflecting strong visual engagement. TikTok has grown to approximately 669,000 followers, fueled by short-form content that capitalizes on viral trends. Notable viral moments include the 2025 Comic-Con live streams, which amassed millions of views across and social clips, and promotional posts for Task that trended during its September premiere, underscoring EW's role in amplifying entertainment buzz.

Awards and Recognition

Poppy Awards

The Poppy Awards, launched by Entertainment Weekly in 2016, served as a fan-voted recognition for television series and performers overlooked by the nominations. Originally established as the EWwy Awards in , the program was rebranded to Poppy to continue honoring "Emmy-snubbed favorites" in categories focused exclusively on scripted TV content. The awards emphasized audience passion, with editors selecting nominees based on notable omissions from Emmy ballots, followed by public voting on EW.com to determine winners. Categories typically spanned 10 to 12 per year, including Best Comedy Series, Best Drama Series, Best Limited Series or TV Movie, and corresponding honors for lead actor, lead actress, supporting actor, and supporting actress in each genre. For instance, the 2016 edition featured nominees like for Best Drama Series and for Best Comedy Series, reflecting fan favorites such as Caitriona Balfe and in acting roles. Voting occurred over a two-week period in late summer, aligning with the Emmy timeline, with results announced online shortly before the Emmys ceremony. In their inaugural year under the Poppy name, the awards garnered nearly one million votes, underscoring strong fan engagement with underrepresented TV talent. Notable 2016 winners included Outlander for Best Drama Series, with Caitriona Balfe earning Best Actress in a Drama, and American Horror Story: Hotel taking Best Limited Series; earlier EWwy iterations, such as 2014, saw Parks and Recreation claim Best Comedy and Tatiana Maslany win Best Actress in a Drama for Orphan Black. The program cultivated a niche for amplifying viewer-driven acclaim as an annual online event without a live ceremony from 2008 to 2016, after which it was discontinued.

Industry impact and notable honors

Entertainment Weekly has profoundly influenced entertainment journalism by pioneering inclusive coverage and shaping public discourse on pop culture trends. In 1995, it became the first mainstream magazine to publish an issue devoted entirely to LGBT material, performers, and characters, setting a precedent for broader representation in media discussions. Its Bullseye review format, introduced to deliver concise, visually engaging critiques, has helped elevate niche and independent projects within mainstream conversations, contributing to their cultural visibility. Iconic cover stories, such as those chronicling the evolution of pop icons, have become cultural touchstones, as highlighted in retrospectives on the magazine's 35-year history of memorable imagery. The publication has earned significant honors for its journalistic excellence, including the National Magazine Award for General Excellence in 1995, recognizing its impact among high-circulation titles. In recent years, EW's digital innovations, such as comprehensive livestreamed coverage of events like the 2025 with exclusive panels and interviews, have been praised for enhancing fan engagement in the evolving landscape. Its legacy extends to academic studies on , where it is frequently cited for analyses of criticism in the social era and representations of in reality programming. Strategic partnerships, including exclusive access at the through photo studios and VIP events, and red carpet collaborations for the Grammys, underscore its role in providing unparalleled industry insights. While celebrated for its influence, Entertainment Weekly has faced criticisms regarding potential biases in its reviews, with analyses noting a left-center slant in political coverage of figures. Studies on media concentration have examined reviewer at outlets like EW, finding no overt favoritism toward affiliated studios but highlighting ongoing debates about objectivity in critiques. These concerns prompted evolutions, including a 2021 brand refresh that introduced new sections like an expanded for enterprise journalism, aiming to foster more diverse perspectives and address inclusivity in .

Staff and Contributors

Key editors and leadership

Under the ownership of People Inc. (formerly Dotdash Meredith), Entertainment Weekly's current leadership is headed by Patrick Gomez, who has served as Editor-in-Chief and General Manager since April 2022. Gomez, previously an executive editor at EW and with prior experience at People magazine and The A.V. Club, has guided the publication's digital-first strategy, emphasizing comprehensive coverage of TV, film, music, and pop culture trends. Supporting him are key deputy and executive editors, including Gerrad Hall as Executive Editor for Movies, Music, and Awards, and Rebecca Detken as Editorial Director of News and Operations, who oversee specialized content like the 2025 entertainment previews. Recent leadership builds on notable tenures that shaped EW's evolution. Jess Cagle, a founding contributor who joined in 1990, served as from 2009 to 2014 and later as Editorial Director until 2019, during which he integrated print and digital operations and expanded coverage of television and emerging streaming platforms. J.D. Heyman held the role from 2019 to 2020, overseeing the transition from weekly to monthly print editions amid industry shifts toward digital media. Following Heyman's departure, interim leadership included roles filled by internal executives before Mary Margaret's appointment in 2021 and subsequent exit in 2022. These leaders have driven editorial visions focused on timely, inclusive pop culture analysis, with Cagle's era emphasizing the "streaming wars" through in-depth reviews and features on platforms like Netflix and Hulu. Under Gomez and his team in 2025, EW prioritizes diverse voices and innovative storytelling in an AI-influenced content landscape, as seen in previews highlighting underrepresented creators and tech-driven entertainment narratives. The publication maintains an organizational structure integrated with People magazine through the People/Entertainment Weekly Network (PEN), established in 2016, which facilitates shared editorial resources and cross-platform content distribution. This setup supports a staff of over 50 editorial professionals as of 2025, enabling collaborative coverage across print remnants, digital, and multimedia formats.

Notable former contributors

Lisa Schwarzbaum served as a film critic for Entertainment Weekly from 1991 to 2013, joining as a senior writer and becoming one of the magazine's primary reviewers in 1994, where she was renowned for her witty, insightful analyses of cinema that blended cultural critique with accessible prose. Her contributions included annual Oscar predictions, such as her 2003 picks favoring for in and for in The Hours, which highlighted her influence on awards discourse during EW's formative years. Schwarzbaum's tenure helped establish EW's film coverage as a staple for pop culture enthusiasts, emphasizing diverse voices in from indie darlings to blockbusters. Owen Gleiberman, a founding critic at Entertainment Weekly from 1990 to 2014, played a pivotal role in shaping the magazine's review style, including the innovative use of the Bullseye grading system that rated from A+ to F, providing quick, visual assessments for readers. His incisive takes on 1990s cinema, such as panning Pretty Woman as elitist snobbery in a 2015 retrospective, captured the era's blockbuster trends and sparked debates within the industry. Gleiberman's departure amid 2014 layoffs marked the end of an era for EW's original critical team, after which he continued freelancing and authored Movie Freak: My Life Watching Movies in 2016. In television criticism, Ken Tucker contributed from 1990 to 2013 as EW's longtime TV reviewer, offering sharp commentary on shows like Seinfeld and The Sopranos that propelled the magazine's TV section to prominence in the cable boom. His exit via buyout in 2013, shortly after Schwarzbaum's, reflected early staff transitions; Tucker later joined NPR as a pop culture correspondent, extending his influence beyond print. Similarly, Gillian Flynn worked as a TV critic from 1998 to 2008, reviewing series with a focus on narrative depth that foreshadowed her success as a novelist, including bestsellers like Gone Girl. Tina Jordan, who served as books editor at Entertainment Weekly from the magazine's 1990 launch through the early 2010s—spanning over 20 years—curated the books section with an eye for crossover hits blending literature and pop culture, such as her endorsements of emerging authors in annual roundups. Jordan's leadership fostered EW's reputation for accessible , and she departed around to become deputy editor of The New York Times Book Review, where she continued shaping genre discussions. Other notable alumni include Ty Burr, a senior writer from 1990 to 2002 who covered films, music, and emerging , bridging EW's print roots with online evolution before moving to . In music, David Hajdu edited and contributed from 1990 to 1999, authoring pieces on icons like that informed EW's music features during the grunge and eras. Jeff Jensen, a senior writer from 1998 to around 2017, specialized in deep-dive features on sci-fi and TV, notably his "Doc Jensen" columns dissecting Lost, which became a fan favorite for speculative analysis. EW's contributor roster exceeded 20 prominent figures across film, TV, books, and music, with many departing during key transitions: the 2013-2014 layoffs that claimed Gleiberman, , and music critic Nick Catucci after two decades each; the 2019 staff cuts of 13 employees, including senior writer Anthony Breznican, known for Marvel and Star Wars cover stories; and the 2022 shift to digital-only, which led to broader layoffs and prompted freelancers like Jensen to outlets such as . These exits often resulted in thriving independently or at competitors, underscoring EW's role as a launchpad for talent.

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