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Fifth Third Bank

Fifth Third Bancorp is a diversified headquartered in , , serving as the parent entity for Fifth Third Bank, which provides commercial banking, consumer banking, leasing, and investment services across 11 states in the Midwestern and . As of June 2025, the institution manages total assets of approximately $210 billion, operates over 1,100 branches, and employs more than 20,000 associates. The bank's origins trace back to 1858 with the founding of the Bank of the Ohio Valley in , evolving through mergers including the 1909 consolidation of the Fifth National Bank and Third National Bank, which originated its distinctive name. Over the decades, Fifth Third has expanded via acquisitions and organic growth, establishing itself as a prominent regional player focused on community banking and , while maintaining a commitment to serving local markets where its employees reside. Notable for steady asset growth and profitability amid economic cycles, Fifth Third has encountered regulatory scrutiny, including a $20 million penalty in 2024 from the for unauthorized account openings by employees and improper auto loan servicing practices affecting nearly 1,000 customers. In 2025, the company disclosed a $170-200 million impairment related to in a subprime auto loan portfolio, described by management as an isolated incident. These events underscore ongoing challenges in sales practices and within the banking sector.

History

Origins and Pre-Merger Period (1858–1907)

The origins of Fifth Third Bank trace to the Bank of the Ohio Valley, established on June 17, 1858, in , , by William W. Scarborough and a group of local businessmen responding to the city's expanding commercial needs following the Panic of 1857. This institution operated as a state-chartered bank, focusing on deposits, loans, and trade financing in the Valley region, where served as a key hub for pork packing, manufacturing, and steamboat commerce. Five years later, on June 23, 1863, the was organized in under the National Currency Act, which authorized federally chartered to issue uniform currency backed by U.S. government bonds. As one of the early (charter number approximately 20), it emphasized conservative lending practices and served wholesale clients, including wholesalers, manufacturers, and railroads, amid post-Civil War economic recovery. On April 29, 1871, the acquired the Bank of the Ohio Valley, integrating its operations and customer base to strengthen its position in local deposit gathering and short-term credit extension. Concurrently, the Fifth operated as an independent in , chartered under similar federal legislation and catering to interests in the city's burgeoning , though specific founding details remain less documented in primary records. From 1871 to , the Third , now encompassing the Ohio Valley assets, expanded its capital and loan portfolio amid 's industrialization, while adhering to banking regulations that required reserves against deposits and restricted real estate loans to maintain stability. Both institutions navigated periodic financial strains, such as the and 1893, by prioritizing liquidity and correspondent banking relationships with larger institutions, reflecting the era's emphasis on sound monetary practices over speculative ventures. By , these banks had established themselves as pillars of 's financial infrastructure, setting the stage for their consolidation.

Formation via Merger (1908)

On June 1, 1908, the , chartered in , , in 1863, merged with the Fifth , which traced its origins to the Bank of the established in 1858 and renamed in 1888. The combined institution adopted the name Fifth-Third of , preserving the ordinal numbers from both predecessors to reflect their historical significance rather than prioritizing one over the other. This naming convention arose from the banks' established numerical identities in Cincinnati's competitive financial landscape, where such designations denoted order of chartering or prominence among . The merger resulted in a capitalized entity with $2.5 million in capital stock and approximately $12.1 million in deposits, enhancing its scale amid Cincinnati's industrial expansion in the Progressive Era. Both banks had operated from central locations in , with the Third National Bank occupying premises at Third and Walnut streets, facilitating a seamless integration of operations into the Third National Bank's building at 14-18 West Third Street. The consolidation positioned the new bank as a key regional lender, supporting commerce in a city pivotal to trade and manufacturing. Over time, the hyphenated name was dropped, simplifying to Fifth Third National Bank, a change that occurred without altering the core identity derived from the 1908 union. This foundational merger laid the groundwork for subsequent growth, enabling the bank to navigate early 20th-century economic challenges through unified resources and retained customer trust from both legacy institutions.

Early Expansion and Mergers (1909–1960)

Following its formation in 1908 as The Fifth Third National Bank of , with $2.5 million in capital and $12.1 million in deposits, the institution pursued growth within the Cincinnati market through targeted acquisitions and affiliations. In 1910, it acquired American National Bank and the private banking firm S. Kuhn & Sons, increasing its capital to $3 million and enhancing its deposit base amid regional economic activity. By the late , Fifth Third expanded its physical presence by establishing a network of full-service branches, becoming the first bank in to do so; this was facilitated through a merger or affiliation with Union Savings Bank and Trust Company around 1917–1919, which enabled state-chartered branch operations previously restricted for national banks. In 1919, it assumed control of several local institutions, converting Market National Bank, Security Savings Bank and Safe Deposit Company, Mohawk State Bank, and Walnut Hills Savings Bank into branches to broaden accessibility in underserved neighborhoods. The 1920s saw further consolidation when, in 1927, Fifth Third merged with The Union Trust Company, forming The Fifth Third Union Trust Company and diversifying into trust services while solidifying its position as a leading institution. During the (1930–1933), amid widespread bank failures, Fifth Third assumed control of three additional local banks, stabilizing the regional by integrating their operations without specified acquisition costs, reflecting a strategy of opportunistic expansion during economic distress. Post-Depression recovery emphasized innovation and infrastructure. In 1948, Fifth Third established one of the earliest corporate foundations in U.S. banking, the Fifth Third Foundation, to support community initiatives and build . By 1954, it pioneered accessibility as the first U.S. bank to open branches in shopping malls, adapting to trends and increasing deposit mobilization in high-traffic locations. These moves, confined largely to greater , positioned Fifth Third for broader interstate growth in subsequent decades, with total assets reaching approximately $200 million by 1960 through organic branching and these consolidations.

Modern Growth and Acquisitions (1961–Present)

In 1975, Fifth Third Bancorp was incorporated as a , enabling structured expansion beyond its Ohio roots. This facilitated initial focus on organic growth in the Midwest during the late and , including a 1969 renaming from Fifth Third Union Trust Company to Fifth Third Bank. The 1980s marked the onset of interstate acquisitions, beginning with the 1985 purchase of American National Bank in , which extended operations across state lines for the first time. The 1990s represented a period of accelerated acquisition-driven expansion, transforming Fifth Third into a multi-state regional powerhouse. Key deals included the 1994 acquisitions of Cumberland Federal Bancorporation (adding $1.1 billion in assets and 45 offices in ) and Falls Financial Inc. ($581 million in assets in ), which collectively boosted total assets by 22 percent. Subsequent purchases in 1995 encompassed Bank of Naples in , Mutual Federal Savings Bank in , Bank One's Lebanon branch, PNC Bank's Dayton division (12 offices), and seven Bank One offices in . In 1996, Fifth Third acquired the branches of 1st Nationwide Bank, the operations of First Chicago NBD Bank, and Enterprise Bancorp. The pace continued in 1997 with Gateway Leasing Corporation ($2.2 million), Suburban Bancorporation, Heartland Capital Management in , and Great Lakes National Bank's eight branches; and in 1998 with CitFed Bancorp ($661 million, 35 offices), State Savings Company in , The , and W. Lyman Case & Company. By 1999, acquisitions such as Enterprise Federal Bancorp (), Ashland Bankshares (), South Florida Bank Holding Corp. (four branches), Emerald Financial Corp. (), Vanguard Financial Corporation, CNB Bancshares ($2.4 billion, 145 offices), and Peoples Bank & Trust Co. (nine offices) propelled branch count to 495 across multiple states and assets to $38 billion. Into the 2000s, Fifth Third continued consolidation amid industry deregulation and competition, notably acquiring Old Kent Financial Corporation in a $5.7 billion stock deal completed in 2001, which added significant market share in and . In 2008, it purchased First Charter Bank for $1.1 billion, establishing a foothold in . These moves supported asset growth to $101 billion by 2006. The 2010s emphasized urban and diversification, highlighted by the 2018 acquisition of MB Financial for $4.7 billion (completed 2019), enhancing presence in with added commercial banking capabilities. Acquisitions peaked that year with five deals per industry tracking. Recent years have shifted toward and payments integration alongside expansion. In 2022, Fifth Third acquired Dividend Finance, a residential lender; in , Rize Money for payments and Big Data Healthcare for ; and in August 2025, DTS Connex for solutions. On October 6, 2025, it announced an all-stock $10.9 billion acquisition of , expected to close in Q1 2026 pending approvals, combining footprints in , , , , and to form the ninth-largest U.S. bank by assets. This strategy has driven assets to approximately $213 billion by 2024, with over 1,100 branches across 11 states.

Operations

Business Segments and Services

Fifth Third Bancorp structures its operations into four primary business segments: Commercial Banking, Business Banking, Consumer Banking, and Wealth & Asset Management. This segmentation, as reported in the company's filings, reflects a focus on serving diverse client bases from large corporations to individual consumers, with adjustments made in 2025 to separate Business Banking from Commercial Banking for clearer reporting of small and medium-sized business activities. The Commercial Banking segment targets middle-market companies with annual revenues exceeding $10 million and larger corporate clients, providing customized lending, , risk mitigation, and capital markets services. Offerings include tools for receivables, payables, and data analytics; equipment financing; and industry-specific solutions in sectors such as , , consumer and , and healthcare. In October 2024, Fifth Third reorganized its Corporate & Investment Banking division to enhance support for these verticals, incorporating merger and acquisition advisory, debt and equity capital raising, and . Business Banking caters to small businesses and startups, emphasizing operational efficiency with products like checking and savings accounts, lines of credit, term loans, and merchant payment processing. Services also encompass , corporate cards, and quick-access capital through programs like Fifth Third Fast Capital, designed to address daily cash flow and growth needs without the complexity of larger commercial arrangements. In the Consumer Banking segment, Fifth Third delivers retail-oriented products including deposit accounts, personal loans, mortgages, lines, financing, and credit cards, primarily through its branch network and digital platforms. This segment supports individual and small household financial needs, with an emphasis on deposit growth and lending to drive . The Wealth & Asset Management segment provides high-net-worth individuals, families, and institutions with , , retirement plan advisory, trust and custody services, and comprehensive wealth planning. Institutional solutions include liquidity management and alternative investments, while private client services focus on portfolio construction, tax-efficient strategies, and intergenerational transfer planning.

Geographic Presence and Branch Network

Fifth Third Bank operates a network of 1,087 full-service banking centers across 12 states in the Midwestern and , supplemented by more than 2,400 automated teller machines. The bank's footprint includes (headquarters in ), , , , , , , , , , , and , with concentrations in urban and suburban markets reflecting historical growth in the Midwest and recent pushes into the Southeast. Traditionally anchored in the Midwest, where it holds significant market share in states like and , Fifth Third has accelerated expansion in the Southeast to capture demographic shifts and economic opportunities, including entry into in August 2025 with plans for 15 financial centers in Huntsville and . This strategy aims to open more than 200 new branches by 2028, targeting 50 to 60 annually in Southeastern markets such as , , and the , driven by data analytics on , competitor density, and consumer mobility patterns. The branch network supports , commercial services, and , with locations selected to optimize accessibility in high-potential areas while integrating digital tools for hybrid customer experiences. As of early 2025, ongoing openings, such as those in (37 added in the prior three years, with 72 more planned by 2028), underscore the bank's commitment to physical expansion amid evolving banking preferences.

Digital Banking and Innovation

Fifth Third Bank has prioritized through investments in mobile applications, platforms, and cloud infrastructure to enhance customer access and . The bank's app, launched in its current form with enhancements in November 2022, allows users to check balances, transfer funds, deposit checks remotely, pay bills, and manage alerts without branch visits. Optimized for its Momentum Banking product, the app includes goal-based savings tools and statement management for up to 24 months of . In 2024, new features such as early paycheck access and real-time person-to-person payments were added, providing users greater control over . The mobile app received the highest satisfaction score among regional banks in the J.D. Power 2025 U.S. Banking Mobile App Satisfaction Study, attributed to its intuitive design and security features like SmartShield, which employs gamified alerts for fraud detection and card controls. App store ratings reflect strong user adoption, with 4.7 stars on Google Play from nearly 194,000 reviews and 4.8 stars on the Apple App Store from over 564,000 reviews as of mid-2025. Additional functionalities include direct deposit switching and PIN management directly within the app, reducing reliance on customer service calls. In embedded finance, Fifth Third introduced , an API-first platform in 2024 enabling enterprises to integrate payment, card, and deposit products without traditional banking intermediaries. earned recognition as the most innovative platform by a U.S. bank in December 2024, facilitating partnerships such as with for solutions in September 2024. This platform supports integrations, contributing to loan growth amid slower market conditions in 2025. Technological infrastructure upgrades include migration to (AWS) cloud for modernization, announced in late 2024, to accelerate and . Fifth Third Ventures, the bank's investment arm, funds non-controlling stakes in firms aligned with priorities like payments and data analytics, maintaining about a dozen active partnerships as of 2022 with ongoing expansions. These efforts integrate for customer-centric features, such as predictive tools in the mobile app, while data from digital channels informs physical branch strategies.

Financial Performance

As of September 30, 2025, Fifth Third Bancorp reported total assets of $212.9 billion, total deposits of $166.6 billion, and total loans of $120.9 billion. For the third quarter of 2025, the bank achieved net income available to common shareholders of $608 million and diluted earnings per share of $0.91, reflecting a return on average assets of approximately 1.2%. Net interest margin stood at around 3.0% in recent quarters, supported by higher interest rates, while the efficiency ratio hovered near 55%, indicating moderate control over operating expenses relative to revenue. Historically, total assets have expanded steadily from $111.0 billion in 2010 to $212.9 billion by mid-2025, driven by organic loan growth, deposit accumulation, and strategic acquisitions such as MB Financial in 2019, which added scale in key markets. This growth moderated during the 2020 downturn, with assets dipping to $204.7 billion before rebounding, and showed resilience post-2008 , where assets had contracted amid mortgage-related losses. Deposits followed a parallel trajectory, increasing from lower bases in the early to exceed $160 billion by 2025, bolstered by retail and commercial banking expansion in the Midwest and Southeast. Net income trends illustrate cyclical profitability tied to economic conditions and environments. From a post-crisis low of $500 million in 2010, annual climbed to $2.659 billion by 2021, before a pandemic-induced drop to $1.323 billion in 2020; it stabilized around $2.1-2.3 billion in subsequent years, reaching $2.155 billion in 2024. Revenue, primarily from and fees, surged from approximately $7-8 billion in the mid-2010s to $12.641 billion in , reflecting higher yields and diversified non-interest income streams like .
YearTotal Assets ($B)Net Income ($M)
2010111.0500
2015141.01,622
2020204.71,323
2023214.62,212
2024212.92,155
The table above highlights key inflection points, with assets compounding at an average annual rate of about 4-5% over the period, while net income volatility decreased post-2015 due to stronger capital buffers and risk management. Return on tangible common equity has trended toward 15-18% in recent years, outperforming peers during rate hikes but facing pressure from credit provisions in downturns. Overall, these metrics underscore a conservative growth profile, with emphasis on core banking amid regulatory scrutiny and competitive deposit pressures.

Recent Earnings and Strategic Initiatives

In the third quarter of 2025, Fifth Third Bancorp reported diluted earnings per share of $0.91, or $0.93 excluding certain items such as a $178 million fraud-related charge, with adjusted revenue increasing 6% year-over-year to $2.30 billion. Pre-provision net revenue rose 11% from the prior year, supported by diversified loan originations and recurring fee income, though net interest margin contracted slightly due to deposit mix shifts. In the second quarter of 2025, the bank achieved diluted earnings per share of $0.88, with accelerating revenue growth driven by loan expansion and a 6% year-over-year increase in adjusted revenues. Strategically, Fifth Third has pursued geographic expansion, announcing in December 2024 plans to open over 200 new retail branches across the Southeast over four years, targeting 50 to 60 annually through 2028, with an emphasis on data-driven site selection and digital integration. This includes entry into in August 2025 via branches, aiming for $15 billion to $20 billion in deposit inflows from high-quality sources. The bank has also advanced efforts, progressing 45% toward a $100 billion environmental and social target by end-2024, with reductions including 60% in location-based since 2014. These initiatives prioritize operating efficiency, diversified revenue streams, and community-focused lending amid competitive pressures in regional banking.

Leadership and Governance

Executive Team

Timothy N. Spence serves as chairman, , and of Fifth Third Bancorp and its banking subsidiary, Fifth Third , having been appointed CEO effective July 4, 2022, and elevated to chairman in December 2023. Prior to these roles, Spence held positions including of banking and held various roles since joining the in 2009. Bryan D. Preston is executive vice president and , overseeing financial strategy, planning, and reporting. Preston, aged 48 as of recent filings, joined Fifth Third in 2019 from KeyCorp, where he served in senior finance roles. James (Jamie) acts as executive vice president and , a position he assumed on January 1, 2024, managing day-to-day operations and enterprise-wide efficiency initiatives. , 55, previously served as head of payments and commerce solutions at the bank. Other senior executives include Jude A. Schramm, executive vice president and , responsible for technology strategy and ; Robert P. Shaffer, executive vice president and , handling ; and , executive vice president and chief legal officer, appointed effective July 7, 2025, succeeding the prior incumbent. Darren King was named executive vice president and head of regional banking in April 2025, reporting directly to Spence and joining the enterprise management team.
ExecutivePositionKey Responsibilities
Timothy N. SpenceChairman, President, CEOOverall leadership and strategic direction
Bryan D. PrestonEVP, CFOFinancial operations and investor relations
James LeonardEVP, COOOperational execution and process optimization
Jude A. SchrammEVP, CIOIT infrastructure and innovation
Robert P. ShafferEVP, Chief Risk OfficerRisk assessment and compliance
Christian GonzalezEVP, Chief Legal OfficerLegal affairs and regulatory matters (effective July 2025)

Board Structure and Key Decisions

The of Fifth Third Bancorp comprises 13 members, with a majority meeting independence criteria under Nasdaq and regulatory standards. Timothy N. Spence, who became President and CEO in April 2023, was appointed Chairman effective January 1, 2024, succeeding Nicholas K. Akins in that role while Akins transitioned to lead . This structure combines the CEO and Chairman positions, a choice aimed at aligning executive leadership with board oversight. The board maintains six standing committees—Audit, Executive, Finance, Human Capital and Compensation, Nominating and , and Risk and —each with charters defining responsibilities such as financial reporting oversight by the and risk management by the Risk and Compliance Committee. Committee memberships require independence where mandated, with the Nominating and Committee evaluating director qualifications and board composition annually. The full board conducts self-assessments and reviews committee effectiveness to ensure accountability in strategic and compliance matters. Key decisions by the board include the 2023 leadership transition, where it approved Spence's elevation to CEO amid prior retirements, prioritizing operational and strategic focus on commercial banking growth. In matters, the board adopted updated Guidelines on March 11, 2025, reinforcing director independence thresholds, annual performance evaluations, and protocols. The board also ratifies independent auditor appointments, as proposed in its February 2025 proxy statement for & Touche LLP, underscoring its role in financial integrity oversight. These actions reflect the board's emphasis on duties amid evolving regulatory and market pressures facing regional banks.

Major Lawsuits and Settlements

In July 2024, the (CFPB) imposed $20 million in civil money penalties on Fifth Third Bank for two sets of violations: $15 million for unauthorized opening of deposit accounts and accounts driven by employee incentives, which affected thousands of customers through fake enrollments in services , and $5 million for auto finance practices that force-placed unnecessary on borrowers who already had coverage, leading to wrongful repossessions for over 5,000 individuals and duplicative fees. The bank agreed to provide approximately $15 million in redress to 35,000 harmed consumers and to reform its practices, including overhauling performance management to eliminate pressure-linked incentives. In October 2015, Fifth Third Bancorp settled civil fraud claims with the U.S. Department of Justice for $84.9 million over its origination of 1,439 defective residential mortgage loans between 2006 and 2008 that were insured by the (FHA). The loans contained material misrepresentations or omissions regarding borrower creditworthiness and property values, resulting in defaults on 519 loans and corresponding insurance payouts by the Department of Housing and Urban Development totaling the amount; the admitted no liability but voluntarily disclosed the issues after an internal review. Fifth Third Bank settled a in 2014 for $9.5 million over practices that charged excessive nonsufficient funds (NSF) and fees by posting transactions in non-chronological order to maximize fees, affecting checking account holders from 2007 to 2010; class members could receive up to three times the fees paid, with the settlement establishing a common fund after court approval. In a 2021 class action settlement, Fifth Third agreed to pay $5.2 million to resolve claims that it improperly charged out-of-network fees to customers using its own ATMs or those of partner networks, providing refunds to eligible accountholders from 2013 to 2020 without admitting wrongdoing.

Regulatory Issues and Internal Frauds

In July 2024, the (CFPB) finalized enforcement actions against Fifth Third Bank, requiring a total of $20 million in penalties and consumer redress for violations spanning sales practices and auto lending. The bank agreed to pay $15 million to resolve allegations of employees opening thousands of unauthorized checking and accounts from at least 2008 onward, driven by internal sales quotas and incentives that encouraged misconduct without adequate oversight. Separately, a $5 million penalty addressed auto finance practices from July 2011 to December 2020, where the bank improperly required duplicative on existing policies, leading to $12.7 million in illegal fees for over 37,000 borrowers and approximately 1,000 wrongful repossessions. As remedies, Fifth Third must provide refunds and redress to about 35,000 affected consumers, cease sales goals that incentivize unauthorized products, and implement enhanced compliance monitoring. Fifth Third has faced multiple consumer protection enforcement actions, accumulating over $58 million in penalties across six instances tracked by regulatory databases, primarily related to deceptive practices and inadequate risk controls. These include earlier resolutions for mortgage origination failures during the 2008 financial crisis, where the bank paid $85 million for toxic securities abuses tied to underwriting deficiencies. No major recent fines from the Office of the Comptroller of the Currency (OCC) or Federal Deposit Insurance Corporation (FDIC) were recorded as of October 2025, though the bank remains subject to ongoing federal supervision for banking law compliance. Internal fraud incidents have primarily involved employee exploiting sales pressures or access to . In a systemic case tied to the CFPB's action, branch employees created unauthorized products to inflate performance metrics, harming customers through unwanted fees and credit impacts; the bank self-reported the issue in internal audits but delayed full remediation until regulatory pressure. A distinct 2020 investigation uncovered a small group of Cincinnati-based employees stealing customer personal information and sharing it with external fraud rings, affecting around 100 individuals; the bank terminated the perpetrators, reimbursed losses, and offered identity protection services while cooperating with . Isolated employee frauds include a January 2025 arrest of a former Gwinnett County, Georgia, branch employee charged with identity theft, computer forgery, and theft in a $2.3 million scheme involving fake accounts to deposit stolen checks over several months. In December 2024, a Kentucky-based employee faced charges of identity theft, unlawful taking, and forgery for allegedly stealing from customer accounts. Such cases highlight vulnerabilities in employee oversight, though Fifth Third's internal controls have led to detections and terminations in response.

Corporate Facilities and Engagements

Headquarters and Notable Properties

Fifth Third Bancorp's corporate headquarters is situated at the Fifth Third Center, located at 38 Fountain Square Plaza in downtown Cincinnati, Ohio. The complex serves as the primary operational hub for the bank holding company and its subsidiary, Fifth Third Bank. The Fifth Third Center comprises two towers linked by a central atrium, which underwent a significant three-year renovation project completed in June 2021. This renewal introduced a 12,000-square-foot entryway, an expanded financial center, a public stage, and enhanced connectivity between the structures, emphasizing modern workplace functionality and public accessibility. The facility also houses the , a free public exhibit detailing the institution's heritage, growth, and innovations since its founding. Beyond the headquarters, Fifth Third maintains notable regional properties, including office spaces in key markets such as , where renovations preserved historic elements at 50 Rockefeller Plaza. In Nashville, the bank relocated its local headquarters in 2025 from downtown to the Neuhoff District in Germantown, reflecting strategic shifts in urban office utilization. These properties support commercial banking operations but are secondary to the Cincinnati flagship.

Sponsorships and Community Initiatives

Fifth Third Bank supports community initiatives primarily through its Foundation Office, established in 1948 as the first charitable foundation created by a U.S. , which distributes over $30 million in annual grants to nonprofits focused on , , , and . The bank also makes direct charitable contributions to organizations and matches employee donations to educational institutions, including colleges, universities, and public or private high schools. In 2023, private family foundations hosted within the bank's Foundation Office awarded $6.9 million in grants. Key programs include the Empowering Community Leaders initiative, launched in 2022 and funded jointly by the foundation and the bank, which provides training and resources to nonprofit executives; its second cohort was announced in July 2024. The Fifth Third Neighborhood Program, a multiyear collaboration with Enterprise Community Partners, delivers capital, expertise, and support to revitalize nine neighborhoods across seven states. By April 2021, the bank exceeded its five-year community commitment, facilitating access to capital for over 1,000 underserved entrepreneurs. Additional efforts encompass the Homeowner Reemployment program for borrowers facing default, veterans-focused financial products and support, initiatives, and annual employee on Fifth Third Day to address food insecurity and local needs. In corporate sponsorships, Fifth Third emphasizes sports, arts, education, and entertainment with a focus on community impact and youth development. partnerships include sponsorship of the since 2009, the as official bank, the , and the ' Fifth Third Arena community ice rink for youth hockey. In motorsports, the bank serves as primary sponsor for Chris Buescher's No. 17 Fifth Third Ford in and extends sponsorship of Graham Rahal's No. 15 entry in through 2025, including primary branding at events like the GMR . College athletics support involves scholarships, programs for student-athletes, and a 2025 Name, Image, and Likeness (NIL) initiative partnering with athletes at institutions such as and the . Other engagements include teams like the and a multi-year title sponsorship for the Spartanburgers' facility, alongside the Columbus Zoo.

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