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Firemonkeys Studios

Firemonkeys Studios is an video game development studio specializing in mobile games, based in , , and owned by (EA) as an internal studio. It was established in July 2012 through the merger of two Melbourne-based mobile developers, Firemint and IronMonkey Studios, which EA had acquired in 2011 and 2010, respectively, creating what was then Australia's largest game studio with around 100 employees focused on high-quality mobile titles. The studio traces its roots to Firemint, founded in 1999 by Rob Murray as a in mobile gaming, and IronMonkey, co-founded by Tony Lay and Toby Charlton around 2007, both emphasizing innovative and experiences. Under EA, Firemonkeys grew rapidly, expanding to over 170 staff by 2017 and relocating to a new headquarters in to support ongoing mobile innovation. Firemonkeys is best known for developing award-winning mobile franchises, including (2013), a graphically advanced racing simulator; (2011, with ongoing updates), a life-simulation game that has maintained a large player base for over a decade; Need for Speed: No Limits (2015), a racing title; and (2018), which is scheduled to shut down in January 2026 as EA shifts focus to new projects like Project Rene. Pre-merger contributions from its predecessor studios include hits like Flight Control and early Real Racing titles, which helped establish mobile gaming's potential for premium experiences. In recent years, the studio has faced challenges amid industry-wide shifts, including significant layoffs in June 2023 that affected up to two-thirds of its workforce, with EA refocusing resources primarily on The Sims FreePlay and canceling other unannounced projects. Despite these reductions, Firemonkeys continues to operate as part of EA's mobile division, contributing to the company's strategy in live-service and mobile titles as of 2025.

History

Predecessor studios

Firemint was founded in 1999 by Rob Murray in , , initially operating as a work-for-hire studio providing programming services for the games industry, including 3D and physics development. The company, originally named nDimensional Software and later rebranded as ndWare in 2002 before becoming Firemint, shifted focus to mobile game development as smartphone platforms like emerged. By the late , Firemint had grown to approximately 35-40 employees, capitalizing on the iPhone App Store's launch to produce original titles. Firemint's breakthrough came in 2009 with the release of Flight Control, a touch-based game that required players to draw paths on the screen to guide , pioneering intuitive mechanics for mobile devices. The game achieved massive success, selling over 2 million copies within its first 10 months and topping charts globally. That same year, Firemint launched Real Racing, a realistic simulator that introduced advanced graphics and tilt-based steering via the iPhone's , setting new standards for mobile and earning the Independent Games Festival Mobile award for technical excellence. These titles demonstrated Firemint's expertise in leveraging touch and motion controls, driving significant growth and establishing the studio as a leader in gaming before its acquisition by in 2011. IronMonkey Studios was established in 2003 in , , specializing in development for platforms such as J2ME and later , with a focus on ports of console titles and original mobile experiences. The studio built a reputation for high-quality adaptations, working closely with publishers to bring complex graphics and gameplay to handheld devices. Notable projects included the 2011 mobile port of , a game that replicated the original's third-person shooting and zero-gravity mechanics on , earning Apple's Game of the Year award for its technical fidelity. Also in 2011, IronMonkey developed , an original tie-in to the console release, featuring cover-based combat and narrative integration that showcased the studio's skill in scaling experiences to mobile hardware. These efforts highlighted IronMonkey's expertise in mobile porting and optimization, contributing to its acquisition by in 2010. Both studios experienced substantial pre-acquisition success through innovative mobile titles, laying the groundwork for their 2012 merger into Firemonkeys Studios under EA.

Formation and acquisition

Electronic Arts acquired Firemint, a Melbourne-based mobile game developer known for innovative titles like Real Racing, on May 3, 2011, for an undisclosed amount. This followed EA's purchase of IronMonkey Studios, another Melbourne-based mobile specialist with expertise in ports and original content, in early 2010. Both acquisitions positioned EA to strengthen its mobile gaming presence by integrating studios with proven track records in iOS and emerging platforms. On July 24, 2012, EA announced the merger of Firemint and IronMonkey to form Firemonkeys Studios, combining their teams into Australia's largest game development studio at the time, with over 100 employees focused on mobile innovation. The new entity consolidated operations in a single headquarters within EA's facilities, aiming to streamline development and foster collaboration rather than operating as separate units or a mere operation. Under EA's oversight, Firemonkeys' early objectives emphasized creating high-quality original mobile titles, leveraging Firemint's advanced graphics technology for immersive experiences on touch-based devices. The studio rebranded to prioritize proprietary development, moving beyond adaptations of console games. Leadership included Tony Lay, former managing director of IronMonkey, as general manager, and Rob Murray, ex-CEO of Firemint, as , retaining key talent from both predecessors to drive unified creative efforts.

Restructuring and layoffs

In 2016, Firemonkeys Studios relocated to a new headquarters in Melbourne's Docklands precinct, marking it as Australia's largest games development facility at the time and signaling investment in the studio's growth as a key mobile gaming hub. However, by February 2019, the studio faced its first major restructuring when Electronic Arts (EA) laid off approximately 40 to 50 employees, reducing the workforce from around 200. This move was part of EA's strategy to refocus the team on live services and ongoing support for established titles such as Real Racing 3 and The Sims Mobile, while cancelling unannounced projects including Real Racing 4, which was reportedly months from completion. EA emphasized continued operations at the studio, providing support to affected staff through internal opportunities and severance assistance, though employees described a tense atmosphere amid fears of further instability. The challenges intensified in June 2023 amid EA's broader cost-cutting initiatives, which included a global reduction of 6% of its workforce announced earlier that year. Firemonkeys underwent another round of layoffs affecting up to two-thirds of its remaining 120 staff—around 80 employees—with the studio pivoting to a "monotitle" model centered exclusively on supporting . This shift involved cancelling multiple unannounced racing projects and transferring live operations for Real Racing 3 and to EA's studio in , , to prioritize sustainable live operations over new developments. The general manager, Joe Donoghue, was among those let go in , and anonymous staff reported a "grim" mood, with notifications delivered through individual meetings as part of the restructuring process. These restructurings significantly diminished the studio's scale, shrinking it from over 200 employees in 2019 to approximately 40 by late 2023, while transitioning its role to backend support within EA's mobile portfolio. The moves reflected wider industry pressures in mobile gaming, where publishers like EA increasingly favored cost-efficient live service models amid economic uncertainties and shifting market demands, leading to widespread layoffs across the sector. As of 2025, Firemonkeys continues to operate, maintaining support for The Sims FreePlay with foundational redesigns discussed at the 2025 Game Connects Asia Pacific conference, and contributing to titles like Real Racing 3 in collaboration with other EA studios. In October 2025, the studio announced the shutdown of The Sims Mobile effective January 2026, aligning with EA's focus on emerging projects.

Games

Racing titles

Firemonkeys Studios established itself in the mobile racing genre through its development of high-fidelity titles that emphasized realistic simulations and engaging multiplayer experiences. Drawing on the mobile expertise inherited from its predecessor studios, the team focused on optimizing for touch-based controls while delivering console-quality visuals and physics on smartphones and tablets. Real Racing 3, released in 2013 for and , marked a cornerstone of Firemonkeys' racing portfolio as a title powered by the studio's proprietary Mint 3 Engine. This engine enabled advanced realistic physics, including detailed car damage, dynamic reflections, and precise handling that simulated real-world racing dynamics on mobile hardware. The game launched with 46 licensed vehicles from manufacturers like , , and , allowing players to compete on 22-car grids across real-world tracks such as and Spa-Francorchamps. Subsequent updates expanded the content to over 100 licensed vehicles, 59 circuits at 28 real-world locations. By late 2013, Real Racing 3 had surpassed 70 million downloads and reached over 100 million by mid-2014, demonstrating sustained revenue growth through its in-app purchase model, which supported vehicle upgrades and time-savers while maintaining accessibility for non-paying users. Following the 2012 merger that formed Firemonkeys, the studio adapted the console hit : Most Wanted for mobile platforms in the same year, releasing it for and . This post-merger project retained core elements of the original's open-world structure, enabling players to explore a seamless city environment filled with police pursuits and dynamic events. It introduced multiplayer features, including online races and leaderboards, tailored for mobile with touch-optimized controls and shorter sessions to suit on-the-go play. The adaptation showcased Firemonkeys' ability to port high-speed arcade racing to mobile without compromising the thrill of evasion and competition. Need for Speed: No Limits, launched in 2015 for and , shifted focus toward arcade-style with a strong emphasis on drag races and customizable vehicles. Developed entirely by Firemonkeys, the game incorporated live events that rotated seasonally, challenging players with time-limited races and exclusive car unlocks to foster ongoing engagement. Its structure relied on microtransactions for rapid progression, such as vaulting premium cars and performance parts, while regular updates expanded the garage with licensed models from brands like and . This title highlighted the studio's expertise in live-service racing, blending quick drag strips with broader campaign modes. Unique to Firemonkeys' racing titles were development techniques like advanced car modeling, which involved high-polygon scans of over 100 licensed vehicles in for authentic deformation and lighting effects, and seamless that connected and users in real-time 8-player races. These innovations, combined with the model's success in —generating significant revenue for through balanced monetization—underscored the studio's commercial impact in elevating mobile racing standards.

Simulation titles

Firemonkeys Studios has made significant contributions to the mobile genre through its development of life games, emphasizing immersive, long-term player experiences in virtual worlds. The studio's flagship title in this category, , launched on December 15, 2011, for and February 15, 2012, for , as a adaptation of the iconic series. This game introduced real-time social features, allowing players to visit neighbors' towns and interact asynchronously without requiring constant online connectivity, tailored for touch-based mobile interfaces. With over 300 million downloads worldwide, it has sustained a dedicated community through ongoing live service model. The Sims FreePlay centers on building and managing Sim lives in customizable homes and expanding neighborhoods, featuring quests that guide players through daily activities, relationships, and town development. Technical adaptations for mobile include intuitive touch controls for designing interiors, furnishing homes with thousands of options—from over 15,000 clothing items to diverse architectural styles—and progressing through life stages via time-based simulations that advance even when offline. Asynchronous multiplayer elements enable social interactions like sharing designs or competing in events, fostering retention without demands. The game's evolution reflects Firemonkeys' commitment to live operations, with more than 78 major updates introducing new content, such as themed neighborhoods and cultural representations. The 10-year anniversary in 2021 featured "Party of the Decade" events, including an exclusive Anniversary Quest with a SimTown nightclub dance floor for daily rewards and limited-time items, celebrating community milestones. By 2025, updates continued to enhance engagement, such as the September "Back to Reality" pack focusing on work and school themes, and the October "Gap Year: Roads Less Traveled" introducing travel-inspired quests and optimizations for smoother gameplay. These live events and seasonal content have maintained player retention over years by blending narrative-driven progression with accessible, episodic challenges. In 2018, Firemonkeys contributed to for and , taking over full development from in 2019 to align it with the studio's expertise in sustained mobile simulations. This title emphasizes character creation, building relationships through social events, and participating in community-driven activities, integrating seamlessly with EA's broader Sims ecosystem for cross-promotions and shared themes. Like its predecessor, it incorporates live events for ongoing engagement, such as seasonal quests that encourage player progression in careers, hobbies, and virtual social circles, all optimized for touch interfaces. However, EA announced in October 2025 that will shut down on January 20, 2026, with servers closing at 1:59 PM UTC, shifting focus to new projects like Project Rene. Firemonkeys' approach to simulation development prioritizes asynchronous multiplayer and regular live to support long-term retention, evolving titles into dynamic live services post-2019 restructurings. This strategy allows players to engage at their own pace, with features like customizable avatars and home-building quests providing depth without high-pressure online requirements.

Awards and recognition

Australian Game Developer Awards

The Australian Game Developer Awards (AGDAs), presented annually by the Interactive Games & Entertainment Association (IGEA), represent Australia's premier national recognition for excellence in game development, highlighting innovation, creativity, and industry impact across various categories. Firemonkeys Studios has maintained a consistent presence at the AGDAs through nominations and wins, reflecting its pivotal contributions to the Australian mobile gaming landscape as a leader in high-fidelity titles and live-service models. In 2013, Firemonkeys achieved significant acclaim with , which won Game of the Year alongside awards for Technical Excellence and Excellence in Art; the title was lauded for its pioneering advancements in mobile graphics, delivering console-quality visuals and realistic physics that elevated gameplay standards on handheld devices. Firemonkeys continued its recognition in 2021 when earned a nomination in the Excellence in Ongoing Games category, acknowledging the game's sustained development and efforts to foster long-term player accessibility through mobile platforms. The studio's live-service expertise shone in 2024, as claimed the Excellence in Live Service award, with jury feedback highlighting its decade-long evolution, robust community features, and consistent updates that have maintained high levels of player engagement for millions worldwide.

Other industry accolades

Firemint, a predecessor studio to Firemonkeys, received the Arts and Entertainment Award at the 2009 Australian Export Awards for the global sales success of its mobile game Flight Control, which sold over 700,000 copies in its first three months. Prior to the merger, IronMonkeys Studios earned a nomination for Best Developer at the 2011 Pocket Gamer Awards, recognizing its contributions to EA Mobile's portfolio, including titles like Dead Space Mobile. Following the formation of Firemonkeys, was nominated for Racing Game of the Year at the 17th Annual Interactive Achievement Awards () in 2014, highlighting the studio's technical advancements in mobile racing simulations. These international and pre-merger honors, alongside successes at the Australian Game Developer Awards, underscore Firemonkeys' role in elevating Australia's exports and industry contributions.

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