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Good Humor-Breyers

Good Humor-Breyers Ice Cream Company is the primary United States-based division responsible for manufacturing and distributing Unilever's of and frozen novelties, including well-known brands such as , , , Magnum, Popsicle, , and . Formed in 1993 following Unilever's acquisition of from Kraft and its merger with the existing operations, the company operates as a key part of Unilever's global Heartbrand family, which generates billions in annual sales across more than 40 countries. Headquartered in , Good Humor-Breyers focuses on innovation in premium, low-fat, and indulgent frozen treats while emphasizing high-quality ingredients like Grade A and cream. The division's roots trace back to two pioneering brands: , established in 1866 by William A. Breyer in as a using fresh fruits, nuts, and pure cane sugar, and , founded in 1920 by in , which revolutionized the industry with the invention of the chocolate-coated on a stick and the iconic "Good Humor Man" delivery trucks. expanded rapidly, opening its first wholesale plant in 1896 and achieving over one million gallons of annual production by 1918, while went public in 1926 and patented its production process after initial experimentation. Under Unilever's ownership since the merger—which also incorporated brands like and Sealtest—Good Humor-Breyers has grown into the largest U.S. producer of and novelties, capturing a significant share of the $15 billion domestic market through direct-store delivery and retail partnerships. In recent years, the company has emphasized product innovation, launching better-for-you options such as Breyers' CarbSmart and No Sugar Added varieties, alongside limited-edition collaborations like the 2025 Breyers x Good Humor Strawberry Shortcake flavor, all while maintaining commitments to sustainable sourcing and reduced artificial ingredients. As of November 2025, Good Humor-Breyers remains fully integrated within Unilever, though the parent company plans to spin off its global ice cream business, including this division, into an independent entity called The Magnum Ice Cream Company by December 6, 2025, potentially creating the world's largest standalone ice cream firm.

Overview

Company profile

Good Humor-Breyers Ice Cream Company was formed in 1993 when Unilever acquired the ice cream division of Kraft General Foods, including the Breyers and Sealtest brands, and merged it with its existing Good Humor operations. This acquisition established Good Humor-Breyers as a key player in the frozen desserts sector, consolidating Unilever's portfolio of established American ice cream brands under a single entity. The company's primary business focuses on the production and distribution of and frozen novelties, serving the market through a range of branded products sold in grocery stores, outlets, and via direct vending. Its operations emphasize premium and novelty frozen treats, leveraging manufacturing facilities optimized for high-volume output to meet domestic demand. While centered on the U.S., Good Humor-Breyers extends its reach internationally through acquired brands such as , a Canadian vending operation purchased by in 1992 and integrated into the company's structure. As one of the largest companies in the United States, it manages a portfolio of heritage brands that have shaped consumer preferences for over a century.

Ownership and headquarters

Good Humor-Breyers was established as a subsidiary of in 1993, following 's acquisition of the ice cream division from , which included the brand, and its subsequent merger with 's existing ice cream operations under the Gold Bond-Good Humor Ice Cream Company, renamed Good Humor-Breyers Ice Cream Company. The company's headquarters have been located in , since 2007, when integrated its North American ice cream business, including Good Humor-Breyers, into its primary U.S. corporate offices there as part of a to consolidate operations. As of November 2025, Good Humor-Breyers continues to operate as a Unilever subsidiary but is set for a spin-off on December 6, 2025, into a standalone entity called The Magnum Ice Cream Company, aimed at focusing exclusively on Unilever's global ice cream portfolio to enhance strategic agility in the category. The spin-off will transfer ownership of key brands including Good Humor, Breyers, Klondike, and Popsicle—along with others like Magnum, Ben & Jerry's, and Talenti—to The Magnum Ice Cream Company, which will be listed with a primary listing on Euronext Amsterdam and secondary listings on the London Stock Exchange and New York Stock Exchange to support global investor access.

History

Origins of Good Humor

Good Humor was founded in 1920 in , by confectioner , who developed the first -coated on a stick. Burt, who had been operating a and since 1893, created a smooth coating that adhered to without cracking, inspired by his earlier work with confections. His suggested inserting wooden sticks as handles to make the treat less messy, leading to the product's distinctive format; the name "Good Humor" reflected the era's belief that certain foods could improve one's mood. Burt patented the production process and machinery on October 9, 1923, after demonstrating samples to officials in . In the same year as the invention, Burt revolutionized ice cream distribution by launching the of motorized vending trucks, initially 12 vehicles equipped with rudimentary freezers to sell the bars directly to consumers in the . These trucks, a departure from stationary parlors, allowed for mobile sales and marked the birth of industry in the . To attract customers, Burt incorporated bells—originally from his son's bobsled—creating the iconic that signaled the vendors' approach. Following Burt's death in , his widow Cora sold territorial franchises for $100 each, enabling rapid expansion across the country through independent operators who adopted standardized vending practices. By , the company had established production facilities, including a plant in opened in 1929, and grown via these franchises in major cities. During the and , emphasized its signature elements: vendors in crisp white uniforms underwent three-day training programs and adhered to strict rules, such as polite greetings and clean transactions, while the bell jingles became a cultural staple of summers. At its peak in the , the brand operated up to 2,000 trucks nationwide, transforming novelty into a mass-market phenomenon. In 1930, investor M.J. Meehan acquired a 75% controlling stake in the newly formed Corporation of America for $500,000, shifting operations to a centralized model under his family's ownership. Under the Meehans, the company continued to innovate with over 85 product varieties by 1960 and maintained its franchise network, focusing on and nationwide distribution until the family sold the business in 1961.

Origins of Breyers

Breyers was founded in 1866 by William A. Breyer in , , where he hand-cranked his first gallon of in his kitchen using simple, high-quality ingredients such as rich cream, pure cane sugar, fresh fruits, vanilla, and nuts. Initially, Breyer sold his product directly to neighbors, quickly gaining local popularity for its fresh taste and premium quality, which set it apart in the post-Civil War era. By the early 1880s, he expanded distribution using a horse-drawn wagon equipped with a dinner bell to alert potential customers as he traveled through the city. Following William Breyer's death in 1882, his wife Louisa and sons Frederick and Henry took over the business, opening the first retail store on Frankford Avenue that same year and eventually establishing five additional shops across Philadelphia. The family continued to grow the operation as a wholesale plant, incorporating as the Breyer Ice Cream Company in 1908 and emphasizing all-natural ingredients through Henry Breyer's "Pledge of Purity," which guaranteed no artificial additives and contributed to the product's signature dense, creamy texture. Under family ownership, Breyers became a regional leader in the Northeast United States, producing over one million gallons of ice cream annually by 1918 and distributing along the East Coast. The independent era ended in 1926 when the Breyer Ice Cream Company was acquired by the National Dairy Products Corporation, which later evolved into . This marked the transition from family control to larger corporate operations, though the retained its reputation for premium, naturally made .

Formation under

In 1961, the Good Humor Corporation was acquired by Thomas J. Lipton, Inc., the U.S. of the multinational conglomerate , for approximately $8.2 million in cash, marking Unilever's entry into the market. This purchase included Good Humor's assets, worldwide rights, and subsidiaries focused on novelties, integrating the into Unilever's alongside its and divisions. Under Unilever's ownership, Good Humor shifted toward broader distribution channels while maintaining its novelty focus. In 1992, expanded its North American operations by acquiring , a Winnipeg-based Canadian vending company known for its and carts. The acquisition integrated as a division within 's operations, preserving its street vending model at the time of sale when it employed around 1,000 vendors across . The pivotal formation of Good Humor-Breyers occurred in when purchased the businesses of Kraft , including the and Sealtest brands, for an undisclosed amount estimated in the range of $450 million to $500 million annually in sales value. This merger combined ' premium line with 's existing Gold Bond-Good Humor Ice Cream Company, officially creating the Good Humor-Breyers Ice Cream Company. The new entity's initial headquarters were established in , relocating ' operations there and renaming the combined structure from its prior Gold Bond-Good Humor designation. This integration positioned Good Humor-Breyers as a leading U.S. producer under 's oversight.

Recent developments

In the 2000s, Good Humor-Breyers continued to manage and integrate its expanded portfolio of ice cream brands, including Klondike and Popsicle, which had been acquired by Unilever in the late 1980s and early 1990s but operated under the Good Humor-Breyers umbrella for unified sales and distribution efforts across North America. In 2007, Unilever relocated the U.S. headquarters of its ice cream division, including Good Humor-Breyers, from Green Bay, Wisconsin, to its main corporate offices in Englewood Cliffs, New Jersey, as part of a broader consolidation of operations. During the early 2000s, Good Humor-Breyers discontinued the bicycle vending program in , shifting the brand to retail sales of bars and novelties by 2002, while retaining the Dickie Dee trademark within its portfolio. In the 2020s, introduced innovative cross-brand collaborations, such as the 2025 launch of x Strawberry Shortcake ice cream, which features vanilla and strawberry swirled with 's signature cake crumbles inspired by the classic bar. Concurrently, the company advanced initiatives in , including the adoption of recyclable paper-based tubs for products starting in 2020, which reduced plastic usage by approximately 4,500 tonnes annually across Unilever's lines, and commitments to incorporate 25% recycled plastic in by 2025.

Brands and Products

Good Humor brand

The Good Humor brand, originating in 1920 when confectioner developed a chocolate-coated in , specializes in playful frozen novelties that evoke childhood memories. Its core products include iconic bars such as the Toasted Almond, featuring coated in crunchy almond pieces; the , with strawberry layered between cake pieces and whipped icing; and the King Cone, a dual-flavor vanilla and cone topped with roasted and chocolate coating. These treats emphasize fun, shareable formats designed for quick enjoyment. Deeply tied to the tradition of ice cream truck vending, Good Humor novelties capture a nostalgic essence, reminiscent of the brand's early fleet of bells-ringing trucks that popularized on-the-go frozen desserts in American neighborhoods. This heritage fosters a sense of whimsy and community, with products like the Chocolate Éclair Bar and Creamsicle® Bar continuing to deliver simple, satisfying flavors in portable, mess-free packaging that appeals to spontaneous moments. In recent years, the brand has introduced modern updates to refresh its lineup, including the 2025 launch of the Cone Pack and Chillin' Cone Pack, which feature strawberry and cones topped with cake crunch and icing for a portable twist on classics. Innovations like the Candy Center Bar, with its chocolate hazelnut core, highlight ongoing efforts to blend tradition with new textures and flavors. Collaborations, such as the 2024 fragrance line with Goose Creek Candles inspired by scents, extend the brand's playful identity beyond frozen treats. Positioned as affordable, impulse-buy options, products target families and children with low-cost, accessible novelties that encourage everyday indulgence without premium pricing. This strategy maintains the brand's role in the competitive impulse sector, where quick purchases from freezers or trucks drive sales volume.

Breyers brand

The brand specializes in premium ice creams and frozen desserts characterized by a smooth, delicate texture designed for home enjoyment in tub formats. Founded in , it emphasizes high-quality, simple recipes that highlight natural flavors without unnecessary additives. Signature products under the Breyers brand include classics like , made with just fresh , sugar, , and Certified vanilla beans for a creamy consistency with visible bean specks, and , crafted from 100% Grade A , , and real to deliver rich, authentic taste. Seasonal flavors, such as , rotate to offer fresh variations while maintaining the brand's focus on dense, scoopable textures ideal for family desserts. Breyers upholds a strong commitment to natural ingredients, ensuring no artificial flavors, colors, or in its formulations since key reformulations in the that prioritized and purity. This includes using 100% Grade A and from American cows not treated with artificial growth hormones, along with sustainably sourced and fruits certified by the . Non-GMO sourcing further reinforces these quality standards across the lineup. To cater to diverse preferences, Breyers offers variety lines such as Non-Dairy options like Cookies & Creme, which provide a dairy-free with and for a creamy, indulgent experience. The CarbSmart range, including flavors like Mint Fudge Cookie, features low-carb recipes sweetened with and to support reduced-sugar lifestyles without sacrificing smoothness. Indulgences, introduced in 2014, present denser, Italian-style treats like Vanilla Caramel with rosettes of layered in sauce and gourmet toppings for an elevated yet accessible luxury. Positioned as a premium everyday indulgence, the Breyers brand targets health-conscious consumers by balancing indulgent flavors with transparent, ethical ingredient choices that promote well-being and environmental responsibility.

Other managed brands

Good Humor-Breyers manages several additional brands in its portfolio, contributing to its diversity in frozen treats and products across . These include , known for its bars and novelty items like the ; , specializing in water-based frozen pops and fruit ices; Sealtest, a regional dairy-based brand focused on the Northeast U.S.; , a Canadian novelty line now primarily available in packaged form; Magnum, a premium line of chocolate-coated bars; , offering and sorbetto in jars; and , featuring super-premium with unique flavors and a social mission. The brand, featuring premium bars coated in and novelties such as the waffle-cone-shaped filled with vanilla , nuts, and fudge, was acquired by in 1993 and integrated into Good Humor-Breyers operations thereafter. Although the was discontinued in 2022 to prioritize other products, remains a key player in the category with flavors like and vanilla. Popsicle offers a range of water-based frozen pops and fruit ices, with an emphasis on low-calorie and sugar-free options, such as the Sugar-Free Ice Pops in flavors like orange, cherry, and grape, each containing only 15 calories. Acquired by in 1989 through its purchase of Ice Cream, the brand has expanded to include low-sugar varieties to appeal to health-conscious consumers. Sealtest, historically a dairy-based ice cream brand with a strong presence in the Northeast U.S., was part of the portfolio acquired by in 1993 alongside , though its ice cream products were discontinued in 1999 as the company shifted focus to other lines. The brand name continues to be licensed for select dairy products, maintaining regional recognition in areas like the Northeast. Dickie Dee, a Canadian novelty brand originating in 1959, was sold to in 1992 and incorporated into Good Humor-Breyers, transitioning from its traditional vending model—which once employed hundreds of vendors—to primarily packaged products sold in retail outlets. This shift allowed the brand to sustain its presence in the Canadian market with items like bars and cones. The Magnum brand, launched in 1989, offers premium bars enveloped in thick layers of cracking , available in a variety of flavors such as Vanilla, Almond, and Double Caramel. Acquired by in the early 1990s, it targets adult consumers seeking indulgent, sophisticated frozen treats with a focus on high-quality ingredients and elegant packaging. As of 2025, Magnum continues to innovate with new limited-edition flavors and non-dairy options. Talenti, founded in 2003 and acquired by in 2014, specializes in authentic Italian-style and sorbetto sold in clear, resealable jars that showcase layered flavors and textures. Key products include Sea Salt Caramel and Roman Raspberry Sorbetto, emphasizing globally sourced, high-quality ingredients without artificial additives. The brand appeals to consumers interested in , portion-controlled indulgences and has expanded into layered sorbetto jars and mini cups by 2025. Ben & Jerry's, established in 1978 in and acquired by in 2000, is renowned for its super-premium featuring chunky mix-ins and socially conscious ethos, including fair trade sourcing and activism. Iconic flavors include Cherry Garcia, with cherry and fudge-covered cherries, and , blending chocolate and vanilla s with cookie dough and brownie pieces. As of 2025, the brand offers a wide range of dairy, non-dairy, and pint-sized novelties, maintaining its commitment to environmental and social issues through the Ben & Jerry's Foundation.

Operations

Manufacturing and facilities

Good Humor-Breyers, operating as part of 's North American ice cream division, maintains several key manufacturing facilities across the to support its production of branded products. The headquarters in , provides oversight for operations, including strategic planning and quality control. A legacy site in , traces back to the company's early integration under Unilever in the 1990s, serving as a historical hub for Good Humor and production before consolidation. Additionally, a former Unilever plant in , operated until 2012, focusing on ice cream novelties before its sale and repurposing. Current major production sites include the high-capacity facility in , Unilever's largest U.S. plant by volume, which underwent digital upgrades in 2025 to enhance efficiency. Other critical locations are in , where expansions as of 2025 have boosted novelty output; and , supporting premium brands. These plants collectively form the backbone of Good Humor-Breyers' U.S. operations, with a focus on four core factories targeted for decarbonization efforts as of 2024: those in ; ; ; and St. Albans, Vermont. Production emphasizes high-volume of novelties and tubs, utilizing automated lines for items such as bars, sandwiches, popsicles, and bulk . Facilities like Sikeston operate 24 hours a day, seven days a week, with multiple automated production lines equipped for continuous processing, including automatic boxing and hand-packing stations for . This setup enables efficient scaling for seasonal demand while maintaining product consistency across brands. The supply chain relies on dairy sourcing from U.S. farms, prioritizing sustainable practices initiated through Unilever's 2010 Sustainable Living Plan, which aimed for 100% sustainable agricultural raw materials by 2020. Key initiatives include the Ben & Jerry's Caring Dairy program, extended to and , promoting reduced environmental impact and in since the . These efforts align with broader commitments under the Dairy Sustainability Alliance, involving collaborative improvements for ethical sourcing. Overall capacity across these facilities supports multiple brands, with annual output exceeding hundreds of millions of units, including over 1.2 million dozen novelties from select sites in peak years, underscoring the scale of operations for national distribution.

Distribution and marketing

Good Humor-Breyers products are primarily distributed through a network of independent distributors and retailers, focusing on grocery stores and convenience outlets across the United States. This shift from earlier direct-store delivery models allows for broader availability in supermarkets like Walmart and local chains, where frozen novelties and ice cream tubs are stocked in freezer sections. For the Good Humor brand specifically, a limited number of independent ice cream trucks continue to operate in select regions, such as parts of the Midwest and Northeast, supported by the company's Neighborhood Joy Grant Program, which provides funding and resources to mobile vendors. Marketing strategies for Good Humor-Breyers emphasize brand heritage and product appeal to drive consumer engagement. The Good Humor brand leverages nostalgic campaigns that revive the iconic ice cream truck imagery, evoking summer memories through digital content, social media promotions, and limited-time truck-inspired events. In contrast, Breyers focuses on digital advertising highlighting its simple, natural ingredients, with campaigns like "Fireflies" showcasing family moments tied to straightforward recipes. Seasonal promotions, such as summer novelty tie-ins and holiday flavor launches, are common across both brands to capitalize on peak demand periods. Key partnerships enhance distribution and product innovation. In 2025, collaborated with Hershey's on the Collection, featuring co-branded s'mores-flavored ice creams, bars, and sandwiches available in major retailers. also partnered with for exclusive releases, such as the revived Candy Center Bar, timed for Halloween to boost in-store sales. These alliances leverage partnerships to introduce limited-edition items and expand shelf space. The company faces challenges in adapting to evolving consumer channels amid a decline in traditional vending. With fewer ice cream trucks reported in neighborhoods—nearly 70% of consumers noting reduced presence—Good Humor-Breyers is pivoting toward and models to maintain accessibility. The overall sees growing at a 9.2% CAGR, prompting investments in online platforms and partnerships with services, though for perishable goods remain a hurdle.

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