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Guru Studio

Guru Studio is a Canadian based in , , founded in 2000 by Frank Falcone as a creative-driven company specializing in character-driven and 2D animation for episodic television series and feature films targeted at young audiences. The studio has built a global reputation through its production of iconic children's brands, beginning with early successes in commercials and evolving into original series starting with Justin Time in 2011, which established its focus on imaginative storytelling. Its breakthrough came with the 2013 launch of , a CGI-animated series about rescue pups that became a multi-billion-dollar franchise, spawning numerous seasons, specials, and merchandise worldwide. Other notable productions include the Netflix series (2017–2020), featuring a princess and her magical monkey companion in a world of ; (2022–present), a STEM-focused collaboration with reimagining classic characters as transforming robots; and the animated feature (2017), directed by , which earned an Award nomination for Best Animated Feature. In recent years, Guru Studio has continued to expand its portfolio with projects like the 2025 miniseries adaptation of for Sesame Workshop and HBO Max, and the Disney+ series , while celebrating its 25th anniversary in 2025 as a leading powerhouse known for blending emotional depth with innovative visuals.

History

Founding and early development

Guru Studio was founded in 2000 in , , by Frank Falcone as a character-driven . The company started as a three-person operation, quickly securing initial contracts for national commercials, including six spots for Hershey’s from Ogilvy before its doors officially opened and a five-year “Cheese-a-saurus Rex” campaign for by 2003. In its formative years, Guru Studio positioned itself as an overseas production house, providing services for established children's series. A key early project was its 2006 collaboration with to produce five episodes of the preschool series , marking the studio's entry into episodic television. This work highlighted Guru's growing capabilities in delivering high-quality on international projects. The studio specialized in both and techniques, with a primary focus on engaging children's content that emphasized strong character design and . By the mid-2000s, began transitioning from service-based production toward in-house original developments, laying the groundwork for its expansion into creating proprietary intellectual properties. This shift was evident in its evolving portfolio, which built on early commercial and co-production successes to foster greater creative control.

Growth and key milestones

Guru's first original series, Justin Time, premiered in 2011 on , marking the studio's entry into developing its own IPs. Following the launch of its flagship series in 2013, developed in partnership with Entertainment and , Guru Studio experienced significant international expansion, with the preschool show reaching audiences in over 170 countries and generating more than $15 billion in global retail sales since its launch, as of 2025. In February 2016, Guru Studio entered a key technology partnership with Animation to enhance the software, leveraging the studio's custom modules developed for series like to improve 2D animation workflows and production efficiency. The studio's workforce grew to approximately 400 employees by 2019, reflecting its scaling operations in CGI and 2D animation; by 2025, this had expanded to around 430 staff across multiple continents, supporting an increased slate of global productions. In November 2024, Guru Studio announced hiring for its second collaboration on an animated feature film, Julián, partnering with and Aircraft Pictures to crew up production roles in and related disciplines. Marking its 25th in 2025—founded in 2000—Guru Studio hosted a featured panel at the Animation Arts Festival International (TAAFI) in , followed by a event in , with additional celebrations including a limited-edition pin collection and announcements of new creator-led originals and .

Productions

Television series

Guru Studio has produced a range of animated television series primarily targeted at and early school-age audiences, often employing and 2D techniques to create engaging, educational content. Many of these series are co-productions with major partners like Entertainment and international broadcasters, facilitating global distribution through networks such as , , , and . The studio's contributions emphasize vibrant storytelling, character-driven adventures, and themes of teamwork and problem-solving, with several shows achieving widespread international appeal. One of Guru Studio's flagship series is (2013–present), a CGI-animated action-adventure show co-produced with Entertainment and broadcast on worldwide. The series follows a boy named and his team of rescue pups who use specialized vehicles and skills to solve problems in Adventure Bay, blending high-energy missions with lessons on responsibility and collaboration. Its global success includes distribution in over 160 countries and dubbing in more than 30 languages, making it a cornerstone of the studio's portfolio. True and the Rainbow Kingdom (2017–2019) is a original series produced by Guru Studio, featuring 3D animation that draws inspiration from the artwork of , , and artists. Centered on young guardian True and her cat companion Bartleby, the show involves magical wish-granting adventures in Rainbow City to help whimsical characters, promoting and . It has expanded internationally through Netflix's streaming platform, with seasons continuing to release for global preschool audiences. In collaboration with Entertainment, Guru Studio created (2018–2022), a series that aired on in the U.S. from 2019 to 2022 and continues on Nick Jr. internationally. The program follows seven-year-old Abby and her Fuzzly friends at the hotel where she lives, focusing on and fixing "fuzzlings" (mishaps) through imaginative play. Its broadcast on public educational channels underscores Guru's emphasis on prosocial learning content. Guru Studio's earlier 2D-animated series Justin Time (2011–2013) originally aired on in , with a Netflix spin-off titled Justin Time Go! launching in 2016. Produced using , it features a boy who time-travels with his stuffed friends to historical and cultural settings, teaching and through interactive stories. The show's international distribution included deals with for worldwide streaming, earning nominations for Daytime Emmys and . Pikwik Pack (2020–2021), a 2D-animated series co-produced with , debuted on and , with streaming on . It centers on a team of animal delivery workers—Suki the hedgehog, Conrad the bull, and others—who transport magical packages in their community, highlighting cooperation and surprise. International deals have brought it to broadcasters in the U.K., , , and China via platforms like and . More recent additions include (2021–present), a CGI comedy-adventure co-produced for , where a submarine crew explores an ocean planet while addressing environmental themes like . The series uses 3D animation to depict underwater worlds and has expanded to platforms like for international viewers. (2022–2023), a CGI spin-off from co-produced with , airs on and features robotic versions of , , and training as heroes to solve problems with gadgets and teamwork. Its educational focus aligns with public broadcasting standards, with global distribution through PBS affiliates. Guru Studio's (2013–2017), its first major 2D production using software, was distributed via and in partnership with . The series explores fairy-tale descendants at a high school divided by destiny versus choice, incorporating stylized designs inspired by storybook aesthetics. It achieved international reach through streaming, influencing doll merchandise tie-ins. These series demonstrate Guru Studio's versatility in animation pipelines, from for dynamic action in to 2D for depth in Justin Time and , often secured through co-production agreements that enable broad international .

Films and miniseries

Guru Studio contributed to the production of the 2017 animated The Breadwinner, marking the studio's debut in theatrical . Directed by and based on Deborah Ellis's novel, the film follows an 11-year-old girl in Taliban-controlled who disguises herself as a boy to support her family. Guru Studio handled visual development and production support in collaboration with , Aircraft Pictures, and , with the project announced in June 2016. The film earned an Academy Award nomination for Best Animated Feature, highlighting Guru's role in delivering a poignant through . The studio's animation for The Breadwinner adapted hand-drawn techniques to suit its theatrical scope, contrasting with more streamlined styles used in television projects. The real-world sequences were fully hand-drawn at 12 frames per second on digital tablets, emphasizing fluid character movements and detailed environments to convey emotional depth and cultural authenticity. In contrast, the film's imaginative "story world" sequences employed digital animation to mimic stop-motion paper cutouts, blending traditional and modern methods for a distinctive visual texture that enhanced the narrative's themes of resilience and fantasy. This approach allowed Guru to elevate the film's artistic impact beyond typical TV constraints, focusing on layered, expressive animation for broader audiences. In 2022, Guru Studio partnered with to produce a three-part animated adaptation of E.B. White's for Max, aiming for a faithful retelling of the classic tale of friendship between a pig and a spider. The project, announced on June 30, 2022, combined Guru's animation expertise with Sesame's educational focus to create family-oriented content emphasizing themes of empathy and loss. The premiered on October 2, 2025, featuring voice talents like as Charlotte and as adult Wilbur, and was brought to life through Guru's creative teams in . This collaboration extended Guru's work into limited-series formats, prioritizing narrative closure and emotional resonance over ongoing serialization. As of 2025, Guru Studio is in production on an upcoming animated feature film titled Julián, co-produced with Cartoon Saloon and Aircraft Pictures, slated for release in 2026. The project, building on prior collaborations like The Breadwinner, prompted a hiring push announced on November 18, 2024, for roles in animation, production, and technical support to crew up the Toronto-based team. This initiative underscores Guru's continued expansion into feature-length storytelling, focusing on innovative animation to adapt diverse narratives for theatrical release.

Digital content and shorts

Guru Studio has expanded its portfolio into by producing short-form content and interactive experiences tailored for online platforms, emphasizing bite-sized storytelling and user engagement for audiences. A key example is the studio's involvement in , a digital original series that originated as a property in 2019 and continues to release episodes, with Guru Studio handling CG animation production starting in 2022 for distribution on and Disney+. The CG-animated series Morphle and the Magic Pets premiered on Disney+ on March 20, 2024. In October 2025, Guru Studio launched expansions for its flagship preschool IP True and the Rainbow Kingdom into digital shorts and Roblox integrations, under the banner of the TRUE Universe. The True & You collection features one-minute animated shorts depicting quick Wish rescues and daily adventures, designed for cross-platform distribution including YouTube, with initial rollout announced for early 2025 but tied to the October promotional launch. Concurrently, the studio introduced limited-edition Roblox fashion items, including wearable outfits and accessories inspired by the series' colorful aesthetic, developed in collaboration with Roblox designer cSapphire to foster immersive play in the Roblox universe. Complementing these initiatives, Guru Studio secured a distribution deal for its original series Big Blue, bringing the 2D comedy-adventure show to The Roku Channel Kids & Family in the United States starting October 1, 2024, as a free ad-supported streaming option to broaden accessibility for young viewers. This move highlights the studio's strategy to leverage streaming platforms for digital-first content delivery, extending narrative universes beyond traditional television.

Operations and leadership

Key executives and personnel

Guru Studio was founded in 2000 by Frank Falcone, Anne Deslauriers, and producer Chuck Gammage, who served as an initial financial and creative partner in the studio's early development. Over the subsequent 25 years, the leadership structure has evolved to support the company's expansion into global children's entertainment, with Falcone remaining at the helm as the primary visionary while new executives have been appointed to oversee , , and brand growth. By 2025, this includes a focus on agile development strategies tailored to the kids' market, emphasizing original creation through low-risk pilots and community-driven feedback to adapt to fragmented distribution landscapes. Frank Falcone continues to lead as President and Executive , guiding the studio's creative direction and strategic initiatives, including the push toward theatrical films and creator-led originals amid industry challenges. In recent interviews, Falcone has highlighted the importance of instinct-based innovation for and older kids' content, such as extending franchises like while developing new series like Spot & Friends and Bark Heads. Key recent additions to the executive team include Laura Dundas, appointed of Production in September 2024, who oversees the studio's content pipeline—including major franchises like —and fosters partnerships with clients and production collaborators, drawing on her prior experience at ReDefine and . In April 2025, Steven Sherman joined as of Finance, bringing nearly 25 years of industry expertise from roles at , (formerly DHX Media), and Peace Point Entertainment to manage production and corporate finances. Other notable personnel include Daniel Rattner, promoted to of Brand Strategy and Growth in May 2024, who drives licensing and expansion efforts for Guru's intellectual properties. Creative directors such as Yurie Rocha (Technology) and producers tied to specific projects contribute to the studio's operational agility, supporting Falcone's vision for diverse formats like and feature films.

Facilities and technology

Guru Studio is headquartered in , , at 110 Spadina Avenue, where its primary studio facilities support a of over 400 employees as of 2025, with a planned move to new offices in 2026 affecting approximately 70 employees. These facilities encompass dedicated spaces for animation production, including workstations, rendering farms, and collaborative areas designed to handle multiple high-volume projects simultaneously. The studio's infrastructure has expanded over time to accommodate growth, incorporating additional floors to manage increased operational demands. For 2D animation, Guru Studio relies on Toon Boom Harmony software, with capabilities enhanced through a 2016 technology partnership that enabled collaborative development of custom features tailored to the studio's workflows. This integration supports efficient , , and for traditional and hybrid 2D productions. In parallel, the studio operates a robust CGI pipeline for 3D projects, exemplified by , which includes modeling, animation, rendering, and stages to deliver polished CG content from concept to broadcast-ready output. By 2025, Guru Studio has adopted creator-led tools to facilitate the of short-form digital content, such as , enabling faster iteration and distribution of original and promotional materials. This shift emphasizes agile, user-friendly platforms that empower internal creators to produce engaging, platform-specific content while maintaining the studio's high standards.

Awards and recognition

Major awards for productions

Guru Studio's flagship production PAW Patrol has garnered significant recognition in children's animation, particularly through multiple nominations at the Daytime Emmy Awards, including for Outstanding Special Class Animated Program for the special Mighty Pups in 2019 and for sound mixing and original song categories spanning 2014 to 2023, underscoring the series' consistent excellence in preschool programming and contributing to the studio's global reputation for high-quality, engaging content. The series has also secured numerous wins at the Kidscreen Awards, such as Best Learning App - Branded for PAW Patrol Academy in 2025, highlighting Guru Studio's innovative approach to blending animation with interactive media. These accolades, alongside over 20 Canadian Screen Award wins for categories like Best Preschool Program or Series from 2014 onward, have solidified PAW Patrol's status as a benchmark for preschool entertainment, boosting Guru Studio's profile in international co-productions with partners like Spin Master and Nickelodeon. The studio's involvement in the 2017 animated feature The Breadwinner, where it provided key visual development support, earned a nomination for the Academy Award for Best Animated Feature in 2018, marking a prestigious milestone that elevated Guru Studio's standing in dramatic, hand-drawn animation projects. Complementing this, The Breadwinner received 10 nominations at the 45th in 2018, including for Best Independent Animated Feature, which it won; these recognitions emphasized the studio's versatility beyond preschool fare and its ability to contribute to socially resonant storytelling, enhancing its appeal to auteur-driven collaborations like those with . Other Guru Studio series have also received notable awards, further demonstrating the studio's breadth in preschool content. True and the Rainbow Kingdom won the Award of Excellence for Best Preschool Series from the Youth Media Alliance in 2019 and earned a Daytime Emmy nomination for Outstanding Directing in a Preschool Animated Program in 2020, reinforcing Guru Studio's expertise in whimsical, inclusive narratives for platforms like . Similarly, Abby Hatcher claimed the Canadian Screen Award for Best Direction in Animation in 2020 for the episode "When Abby Met Bozzly," affirming the studio's strengths in character-driven storytelling and emotional depth for young audiences. Guru Studio's recent three-part miniseries adaptation of , released on HBO Max in October 2025 in partnership with , has received early positive festival nods, though major awards are pending as of late 2025; this project continues to build on the studio's legacy of adapting literary classics with modern techniques. Collectively, these production-specific honors have enhanced Guru Studio's reputation as a leader in family-oriented , attracting high-profile talent and expanding its portfolio across broadcast, streaming, and theatrical formats.

Industry honors

Guru Studio has been recognized as an industry leader in animated by the Canadian Media Producers Association (CMPA), as a member renowned for its global success in children's brands. This stature is further affirmed through coverage in trade publications, positioning the studio as a key player in the Canadian sector. In 2025, marking its 25th anniversary, Guru Studio received special honors at the (TAAFI), including a featured panel titled "Brain + Heart Juice: What 25 Years in Taught Us," hosted by the studio's leadership, and a subsequent gala celebration in that showcased its creative legacy. These events underscored the studio's innovative contributions to over the decades. The studio has earned business accolades, notably being named Playback's Kids Prodco of the Year in 2022 for its strategic focus on long-term intellectual property development, technological advancements, and international partnerships. Expansions in leadership were highlighted in trade media, such as Animation Magazine's coverage of Steven Sherman's appointment as VP of Finance in 2025, bringing extensive media finance expertise to support growth, and Playback's reporting on Jasmine Gard's similar role in 2024, along with promotions like Daniel Rattner's to VP of Brand Strategy & Growth. Guru Studio's overall impact on the Canadian animation industry includes significant export success, with productions like achieving global reach and contributing to the sector's economic resilience amid international demand. The studio supports job creation by employing over 300 artists and expanding its workforce to handle multiple concurrent projects, fostering talent development in Toronto's animation hub.

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