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High Point Market

The High Point Market is the world's largest for home furnishings and , held biannually in and fall in , where over 2,000 exhibitors from more than 100 countries showcase the latest furniture, lighting, accessories, fabrics, rugs, and related products to a global audience of buyers and designers across 11.5 million square feet of showroom space in 180 buildings. Established in 1909 as the Southern Furniture Market, the event originated from local manufacturers' efforts to create a centralized Southern exposition to compete with Northern markets. The 1921 opening of the Southern Furniture Exposition Building drew around 700 buyers who generated over $2 million in sales. Over the decades, it evolved amid High Point's rise as the U.S. furniture manufacturing hub, fueled by abundant local lumber resources and post-World War II economic growth; the market was briefly suspended during the war but rebounded strongly in 1947 with more than 5,000 buyers. Key milestones include the 1921 opening of the Southern Furniture Exposition Building (249,000 square feet) and expansions in the late 20th century, such as the 1989 renaming to the International Home Furnishings Market and the rebranding to High Point Market to emphasize its global appeal and improved visitor services. Today, the market attracts more than 75,000 attendees per event, including over 40,000 retailers and designers representing all 50 U.S. states and about 10% international participants, making it a pivotal platform for trend forecasting, networking, and wholesale transactions. Organized by the nonprofit High Point Market Authority, it operates over five days with free shuttle services, guided tours, and resources like the Style Spotters program featuring expert-led trend insights, while generating a $6.73 billion annual economic impact for (as of a study) through job creation, tourism, and tax revenue. Its strategic location—within a 17-hour drive of 80% of the U.S. —further enhances its accessibility and dominance in the industry.

Overview

Purpose and Scope

The High Point Market is the world's largest home furnishings , held biannually in , and serving as a premier platform for the furniture, accessories, lighting, textiles, and decor industries. As a trade-only event, it exclusively caters to industry professionals, providing a centralized venue for showcasing and sourcing products in a competitive global market. The primary purpose of the High Point Market is to connect manufacturers, retailers, designers, and buyers, enabling efficient product sourcing, previewing of emerging trends, and extensive opportunities. This facilitates direct interactions that drive commerce, with tens of thousands of new product introductions presented each event to inspire innovation and inform purchasing decisions. By fostering these connections, the market supports the growth and evolution of the home furnishings sector through collaborative exchanges and educational resources. In scope, the event spans over 11.5 million square feet of showroom space across more than 2,000 exhibitors in 180 buildings, drawing approximately 75,000 attendees from over 100 countries. This vast scale underscores its unique role in introducing seasonal design trends and advancements in manufacturing and retailing, positioning it as a global for the industry's direction.

Location and Infrastructure

High Point Market is held in , a central city in the region, selected for its longstanding association with furniture manufacturing and strategic accessibility. The location benefits from proximity to major interstate highways, including I-40 and I-85, which facilitate efficient transportation for exhibitors and buyers from across the and internationally. Additionally, the (GSO), located just 17 miles from downtown High Point, serves as the primary entry point, with direct shuttle services connecting it to the market area. The market's infrastructure encompasses over 180 permanent showroom buildings spanning downtown High Point and adjacent neighborhoods, covering more than 11.5 million square feet of exhibition space. Key venues include the International Home Furnishings Center (IHFC), a flagship facility originally established as the Southern Furniture Exposition Building in 1921, and Market Square, a historic complex renovated and opened in 1982 to accommodate high-end furniture and décor exhibitors. These buildings, often repurposed from former factories and warehouses, form a walkable network across 13 city blocks, divided into color-coded neighborhoods for easier navigation. Facilities have evolved significantly from the initial 249,000-square-foot exposition hall in 1921 to the current expansive setup, with ongoing modernizations to support larger crowds and diverse product displays. This growth reflects High Point's transformation into a global furniture hub, with infrastructure adaptations like expanded showrooms and integrated event spaces enhancing operational efficiency. Logistical support is robust, featuring free continuous services from airports, hotels, and park-and-ride lots to all market venues, eliminating the need for personal vehicles in the core area. The event accommodates up to 75,000 attendees biannually through temporary housing options in local hotels and rentals, alongside urban measures such as restricted parking and dedicated transportation terminals to handle the influx smoothly.

Schedule and Attendance

The High Point Market operates on a biannual schedule, with the edition held in late and the Fall edition in late October, each spanning 4 to 5 days to accommodate extensive buyer visits across multiple venues. For instance, the Spring 2025 event ran from April 26 to 30, while the Fall 2025 event occurred from October 25 to 29. The Market emphasizes the debut of new product lines and emerging trends in home furnishings, enabling exhibitors to present innovations early in the seasonal cycle. In comparison, the Fall Market shifts focus toward replenishment orders for established collections, supporting mid-year adjustments and restocking for retailers. Attendance at each High Point Market consistently draws over 75,000 professionals, including exhibitors, buyers, designers, and media, underscoring its status as a premier global trade event. Among these, approximately 40,000 are retailers and designers actively sourcing products. Buyers hail from over 100 countries, with international participants comprising about 10% of the total, though recent markets have seen fluctuations, such as a 14% drop in international attendance during Spring 2025 due to economic factors. For Fall 2025, attendance remained steady, with large retailer participation up 6.9%, though international attendance dropped 10% from Spring amid economic uncertainties and tariffs. The buyer demographic primarily consists of retailers, interior designers, architects, and representatives from platforms, reflecting the diverse needs of the furnishings sector. Post-2020, attendance has shown growth in segments focused on digital integration and sustainable sourcing, driven by industry-wide shifts toward expansion and eco-conscious practices, with events now highlighting sustainability-themed exhibits. Registration for the High Point Market is free for qualified trade professionals and is managed through the High Point Market Authority's online portal, where attendees create profiles to receive badges and access resources. Since the , the event has trended toward hybrid formats, incorporating virtual elements like online showroom tours and digital programming to broaden participation beyond in-person attendance. Onsite registration remains available for last-minute arrivals at key locations.

History

Early Development

The furniture industry in , traces its roots to the late , when the city's strategic location along rail lines and access to abundant local timber resources in the region facilitated early manufacturing growth. In 1889, the High Point Furniture Manufacturing Company established the area's first furniture factory, producing its initial piece—a —and marking the beginning of what would become a major industrial hub. This development was driven by the availability of inexpensive and the Southern Railway's connectivity, which enabled efficient transport of raw materials and finished goods to regional markets. By 1900, High Point had emerged as the leading furniture producer in the South, with 44 factories operating in the city alone. The formal establishment of the High Point Market occurred in 1909, when furniture salesman D. Ralph Parker and other local manufacturers merged competing exposition efforts to create the Southern Furniture Market, aiming to centralize southern furniture sales and counter northern dominance. The inaugural event ran from March 1 to 15 in a converted warehouse on South Main Street, drawing buyers primarily from the South and Midwest for a two-week showcase of regional products. This biannual format— with a second market in late June to mid-July—positioned High Point as a dedicated venue, though early attendance remained modest and focused on regional retailers. In 1921, the opening of the Southern Furniture Exposition Building provided the first permanent hall, a 10-story structure with nearly 250,000 square feet of space costing over $1 million, enhancing the market's professionalism and capacity. The market faced significant early challenges, including stiff competition from established northern furniture centers in , and Chicago, Illinois, which attracted national buyers with larger scales and longer histories. Reliance on regional southern buyers limited broader appeal, as travel logistics and perceptions of lower-quality southern goods hindered expansion. Additionally, the in the 1930s reduced attendance and forced consolidations among exhibitors. further disrupted operations, with markets suspended from 1942 to 1945 due to material rationing and wartime priorities, during which the exposition building was repurposed for government use. The postwar period brought a boom, as the January 1947 market drew over 5,000 buyers from 2,563 stores, fueled by housing demand and pent-up consumer spending. In the 1950s, informal "in-between" events evolved into official spring markets in April and October, expanding the biannual structure to better accommodate growing attendance and solidifying High Point's transition from a manufacturing hub to a premier marketing center.

Expansion and Modernization

During the and , the High Point Market experienced significant growth as the furniture industry expanded, with the addition of the Green Drive wing to the Southern Exposition Building in 1967 providing 375,000 square feet of new exhibit space. This period marked an initial shift toward attracting buyers, culminating in the 1989 renaming of the event to the International Home Furnishings Market to reflect its growing global appeal. A pivotal development occurred in 1982 with the opening of Market Square, a 650,000-square-foot complex renovated from the former Tomlinson Chair factory, which initiated a surge in showroom space that more than doubled the total available area to several million square feet by the end of the decade. In the and , the market began integrating digital tools, such as the launch of an online Market Planning Tool to facilitate buyer navigation and scheduling. This era also saw adaptations to and the of U.S. furniture manufacturing, particularly to , which led to a loss of over half of North Carolina's furniture jobs between 1999 and 2009; the market responded by emphasizing and diverse imported product lines to sustain its role as a trade hub. Following the 9/11 attacks and the 2008 financial recession, attendance declined, prompting enhancements in and event programming to bolster buyer participation and maintain momentum. From the 2010s onward, the market increasingly focused on sustainability, highlighted by dedicated programming in the 2021 Fall event to promote eco-friendly practices and materials among exhibitors. The COVID-19 pandemic prompted hybrid models from 2020 to 2022, including virtual showroom tours, extended in-person schedules to nine days in Fall 2020 for reduced density, mandatory masks, fever checks, and social distancing, while the Spring 2020 event was canceled—the first since World War II. Post-2022 recovery emphasized e-commerce integration and product diversification, with broader offerings in lifestyle and imported goods to align with shifting consumer demands. Looking to 2025, projections indicate AI-driven design trends, including AI-generated lifestyle imagery and automated product search tools, to streamline visualization and ordering for buyers; these were evident in Spring 2025 programming. The Fall 2025 Market continued this trajectory, with exhibitors showcasing AI-enhanced tools for product visualization and supply chain efficiency amid optimistic attendance and economic recovery signals. Key drivers of this expansion include substantial investments in , such as the opening of a 12th that brought the total size of the International Home Furnishings Center to 3.5 million square feet, and aggressive marketing campaigns to counter competitors like the Las Vegas Market, ensuring High Point's continued dominance through enhanced and logistical improvements.

Organization and Governance

High Point Market Authority

The High Point Market Authority (HPMA) is a 501(c)(6) established in 2001 by the State of , Guilford County, and the City of High Point to centralize the management, promotion, and operation of the High Point Market. This formation consolidated previously fragmented efforts to organize the biannual , enabling more coordinated marketing and logistical support for the global home furnishings industry. The HPMA is governed by a drawn from key industry stakeholders, including home furnishings manufacturers, retailers, interior designers, suppliers, service providers, and representatives. The board features a seven-member executive committee consisting of a , vice chairperson, and , along with ex officio members such as the immediate past chairperson and the president/CEO serving as corporate . Leadership is provided by and CEO Tammy Covington, who assumed the role in late 2022 following the retirement of Tom Conley after 11 years in the position. The organization maintains a of approximately 40 employees focused on areas such as marketing, operations, registration, and event coordination. Funding for the HPMA comes primarily from exhibitor participation fees, annual state appropriations of about $4.5 million from , and contributions from Guilford County and the City of High Point, supplemented by sponsorships. These resources support an operational budget dedicated to campaigns, buyer , and logistical services, without the authority owning or managing the physical showrooms and venues. Among its core responsibilities, the HPMA manages buyer and exhibitor registration processes, develops trend forecasting reports to guide industry participants, and leads international outreach efforts to draw global attendees. In May 2025, the HPMA formed a with the National Kitchen & Bath Association to expand educational opportunities and industry collaboration. It also collaborates closely with showroom owners and building operators to streamline the event experience, handles , and provides guest services for the market's 75,000 attendees per event, including coordination and concierge support. Additionally, the authority sponsors educational seminars and networking events to foster industry connections.

Private Equity Involvement

During the , investor interest in High Point's furniture showroom properties grew amid the city's expanding role as a global trade hub, leading to increased of buildings by entities seeking to capitalize on the market's . This trend culminated in 2011 with the formation of International Market Centers (IMC), backed by and in a roughly $1 billion investment that unified major assets in High Point and . The deal consolidated over 60% of High Point's showroom space, including key venues like the International Home Furnishings Center, under IMC's control, marking a shift toward centralized ownership. A pivotal transaction occurred in 2017 when acquired IMC for an estimated $1.45 billion in partnership with Fireside Investments, assuming ownership of approximately 12 million square feet of exhibition space across High Point and other markets. Under 's ongoing stewardship—now operating as ANDMORE since a 2023 rebrand—the firm has continued to invest in the properties, including a $33.5 million capital infusion in 2019 for upgrades to entrances, lobbies, and common areas in High Point venues. These enhancements have modernized facilities to attract more exhibitors and buyers, solidifying IMC's dominance in the sector. The involvement of has driven facility improvements but also raised exhibitor costs, with IMC's strategies resulting in higher rental rates for showroom space in High Point. Additionally, the consolidation has sparked tensions with local stakeholders, as high rents and prioritization have contributed to , transforming downtown into an economic enclave that marginalizes residential and community uses amid surrounding areas of vacancy and poverty. In contrast to the High Point Market Authority (HPMA), a nonprofit that coordinates event logistics and promotion without owning assets, private firms like Blackstone-owned IMC focus on for-profit ownership, leasing spaces to exhibitors while pursuing value-enhancing investments.

Events and Features

Exhibitors and Showrooms

The High Point Market features over 2,000 exhibitors, comprising a mix of U.S.-based and international manufacturers specializing in home furnishings. These include producers of case goods, , , and accessories, with representative examples such as 16 West and 200 Steele for upholstery and case goods, 1889 Wax Lighting for lighting fixtures, and 214 Modern Vintage for decorative accessories. International participation is significant, with manufacturers from countries like and prominently represented; for instance, the Vietnam Pavilion showcases 17 companies producing furniture and handmade accessories, while firms like Home and Paragon Global operate factories in both China and Vietnam to supply global markets. Showroom operations at the Market involve both permanent and temporary setups, with the majority being permanent spaces leased year-round from building owners such as ANDMORE (formerly International Market Centers), which manages key properties like the International Home Furnishings Center (IHFC). Temporary exhibits, comprising less than 10% of the total space, allow newer or smaller exhibitors to participate without long-term commitments. Recent trends emphasize experiential displays to engage buyers through immersive setups and interactive elements, alongside digital catalogs featuring interfaces and virtual product browsing to streamline presentations. The Market's layout is organized into seven color-coded neighborhoods across 13 city blocks, facilitating targeted for specific product types. Commerce Concourse, centered around Commerce Avenue, hosts high-end showrooms in multi-story buildings like IHFC and Showplace, focusing on furnishings. Hamilton Wrenn North, along Hamilton Street, features design-oriented and major brand showrooms with upscale offerings. Other areas include North Elm for artisan products, Market Square & Elm for antiques and rugs, Russell & Green for value-priced to items, Downtown Main for full-line furniture, and Wrenn South for high-end multi-tenant spaces. The High Point Market (HPMA) provides aids, including downloadable maps, routes, and apps, to assist exhibitors and visitors in traversing the zoned layout. Exhibitors are selected through a qualification process that requires submission of product details via an online profile, ensuring to the home furnishings industry, with priority given to innovative or market-appropriate offerings for inclusion in promotional guides and new product spotlights. Participation has grown in diversity since the , driven by and increased , leading to expanded international supplier representation, such as dedicated pavilions for manufacturers and heightened imports from amid shifting global supply chains.

Buyer Activities and Trends

Buyers attending the High Point Market primarily focus on product sourcing, navigating over 11.5 million square feet of showroom space to discover new furnishings from hundreds of exhibitors. During these visits, they place orders directly with suppliers, often prioritizing high-quality, intent-driven purchases amid selective attendance patterns observed in recent markets. Networking is a core activity, facilitated through seminars, happy hours, and social events such as cocktails at showrooms like Gabby or concerts at Center Stage, which provide opportunities to connect with industry peers and designers. Educational sessions, including CEU-accredited programs on topics like neurodesign and , further support buyers by offering insights into emerging trends such as sustainable materials and smart furniture integrations. A notable trend post-2020 has been the increased integration of tools, driven by the disruptions that postponed the Spring 2020 event and accelerated digital adoption among retailers. Buyers now leverage AI-powered platforms for , automated ordering, and lifestyle imagery generation to bridge physical showrooms with online sales channels. The home furnishings sector emphasizes wellness-oriented designs, including antimicrobial surfaces and circadian lighting to promote health and relaxation, alongside a approach through reusable and eco-friendly materials. Diverse aesthetics are prominent, with 2025 highlighting biophilic elements like natural woods, woven textures, and nature-inspired patterns to foster calming, connected environments. The High Point Market Authority (HPMA) enhances buyer experiences with hosted showroom tours for newcomers and specialized groups, trend reports from programs like Future Spotters that spotlight global forecasts, and digital tools such as the MyMarket app for planning visits, saving favorites, and virtual previews. Ancillary events, including designer parties, product launches like Norwalk Furniture's collections, and book signings, add engagement and inspiration throughout the event. Buyers face challenges including supply chain disruptions from tariff uncertainties on imports from China and Vietnam, which have led to unreliable lead times and sourcing shifts to alternatives like India. Rising costs due to these tariffs and economic volatility, combined with intensifying competition from online platforms, compel buyers to focus on efficient operations and competitive imagery to maintain market edge.

Economic and Industry Impact

Contribution to Local Economy

The High Point Market significantly bolsters the economy of High Point and through direct and indirect effects, with a 2018 study by University's Global Value Chains Center estimating an annual total economic impact of $6.73 billion on the state as of 2025. This includes direct spending by over 75,000 attendees and 2,000 exhibitors, which generates substantial revenue in local sectors. The event supports 42,427 jobs statewide, of which 25,014 are direct, encompassing roles in event preparation, exhibition setup, and on-site operations. Visitor expenditures alone contribute $506 million annually, with breakdowns including $130 million on hotels, $96 million on dining, and $31 million on retail purchases, driving immediate fiscal activity in and . Indirect effects amplify these contributions through multipliers, where exhibitor and spending—totaling over $163 million—ripples into supporting industries, adding $1.50 billion in output and 8,929 jobs via of , , and related services. The Market sustains more than 2,000 furniture and home furnishings businesses in High Point, many of which rely on the event for seasonal revenue and networking, fostering a of over 100 local manufacturers and showrooms. revenues from these activities reach $202 million annually in state and local collections, including sales, hotel, and occupancy taxes, providing essential funding for and services in Guilford County. Post-COVID recovery has restored the Market's economic footprint, with recent reports as of maintaining the $6.73 billion impact amid adjusted and renewed , surpassing figures from a 2013 Duke study of $5.39 billion. This resurgence underscores the event's resilience, as each of the biannual gatherings in filled over 50,000 rooms and attracted buyers from all 50 states, mitigating pandemic-era losses through pent-up demand in the and transportation sectors. Private investments in , such as showroom expansions, have further enhanced these local benefits without altering the core fiscal model.

Role in the Furniture Industry

The High Point Market solidifies the city's status as the "Furniture Capital of the World," serving as the premier venue where the majority of new U.S. home furnishings products are introduced biannually to retailers and designers. With over 2,000 exhibitors showcasing innovations across 11.5 million square feet of showroom space, the event facilitates billions in furniture orders each year, including an estimated $3.5 billion in direct sales during a session according to a 2018 economic analysis. This centrality enables manufacturers to launch seasonal collections, driving the pace of trends and product development. The market fosters a robust cluster effect within the Greensboro-High Point region, nurturing an ecosystem of more than 200 furniture manufacturing firms alongside designers, wholesalers, and logistics providers that support the supply chain. This interconnected network promotes collaboration and efficiency, spurring innovation in areas such as modular furniture systems for flexible living spaces and eco-friendly materials like sustainably sourced bamboo. Exhibitors frequently highlight these advancements, with recent markets featuring multipurpose modular sofas and certified sustainable lines that address consumer demands for adaptability and environmental responsibility. High Point maintains a competitive edge over rival trade shows in and through its unparalleled scale, historical tradition dating back over a century, and focus on high-end design introductions. While emphasizes mid-range merchandise and offers regional gift and home accents, High Point's comprehensive scope attracts a broader array of premium brands and buyers, reinforcing its dominance in the sector. In adapting to pressures, where approximately 70% of U.S. household furniture sales derive from imports primarily from , , and , the market shifts emphasis toward domestic design expertise and retailing strategies. Exhibitors respond by promoting certifications and leveraging protections to bolster a resurgence in U.S. , as evidenced by increased domestic production lines showcased amid ongoing policies that have sparked industry debate over potential price increases for consumers.

Global Influence

The High Point Market draws buyers from over 100 countries, accounting for approximately 10% of its of 75,000 participants per event. These global visitors primarily hail from key markets in , , and , where they engage with U.S. exhibitors to source home furnishings and explore emerging designs, though 2025 saw a 10% dip in due to U.S. concerns. The market supports this participation through resources like the official Export Directory, which lists manufacturers exporting to these regions, including specialized pavilions for and sourcing. Strategic partnerships with international trade organizations further amplify the market's global footprint. For instance, a 2025 alliance with the National Kitchen & Bath Association (NKBA), which serves members worldwide, integrates specialized educational programming and enhances cross-border networking for designers and retailers. This collaboration underscores the market's role in bridging U.S. innovation with global industry needs, fostering exchanges that extend beyond . As a premier trendsetting venue, the High Point Market influences worldwide furniture and directions by debuting styles that ripple across continents. Exhibitors introduce concepts like nostalgia-infused revivals and 2020s with clean lines and textured neutrals, which are adopted in showrooms from to . These U.S.-originated are exported to emerging markets such as and , where local firms like Living and the Brazil Furniture Group adapt them for regional tastes, blending global with cultural motifs. The event facilitates substantial , contributing to North Carolina's furniture , a key sector valued at $296 million annually. International buyers place orders that bolster the state's position as a global furnishings hub, with the market's overall economic output reaching $6.73 billion yearly, including ripple effects from overseas . This supports NC's broader profile, where furniture ranks among leading manufactured alongside machinery and chemicals. Looking ahead, the High Point Market is emphasizing cross-border sustainability standards, with 2025 programming highlighting eco-friendly materials and circular design practices in showroom tours and events. Digital marketplaces are gaining traction through enhanced online registration and virtual previews, while initiatives like AI-focused seminars—such as "AI Essentials: 4 Tools Every Designer Should Know"—signal integration of to streamline and trend forecasting.

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