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Holy Man

Holy Man is a 1998 American satirical comedy-drama film directed by and written by , starring as a enigmatic spiritual figure known only as "G," alongside and . The story centers on the transformation of a struggling television network when G's serene wisdom unexpectedly turns product pitches into philosophical broadcasts, boosting ratings while highlighting tensions between and commercialism. Released on October 9, 1998, by , the film runs 114 minutes and received mixed to negative reviews for its uneven and sentimental tone. The plot follows Ricky Hayman (Goldblum), a beleaguered at the fictional "Good Buy Shopping Network," whose job is threatened by declining sales and pressure from his boss, John McBainbridge (). While driving with colleague Kate Newell (), Ricky accidentally strikes G, a wandering holy man who responds with rather than anger, leading them to offer him temporary . G's natural charisma shines during an impromptu on-air appearance, where his meandering, inspirational monologues captivate viewers and skyrocket sales, turning him into a media sensation. As the network exploits G's appeal, Ricky and Kate confront ethical dilemmas about commodifying enlightenment, ultimately finding personal redemption amid the chaos. Originally developed in the early 1990s with slated to play G, the project stalled after Candy's death in 1994 before being revived with in the lead role. Supporting cast includes as the network CEO, alongside , and in key roles. Filmed primarily in , the production had a budget of approximately $60 million but grossed only about $12.1 million domestically, marking a commercial disappointment. Critically, the film holds a 12% approval rating on based on 49 reviews, with consensus noting its "cloying and unfunny" execution despite the talents involved. awarded it two out of four stars, praising Murphy's performance but criticizing the lack of chemistry and depth in the romantic subplot.

Synopsis and Cast

Plot

Ricky Hayman, an at the Good Buy Shopping Network, faces intense pressure from his boss to reverse the company's declining sales, or risk being replaced by his ambitious rival, Kate Newell. While driving together on a business errand, Ricky and Kate suffer a flat tire on a expressway and receive unexpected assistance from (), a serene wandering holy man dressed in simple white robes who materializes to help them. Intrigued by G's calming presence and enigmatic wisdom, Ricky impulsively invites him back to the network's studios, where G is placed in front of a camera for an impromptu product pitch that unexpectedly blends spiritual insights with , captivating viewers and igniting a surge in sales. As G's on-air appearances evolve into a full-fledged show called "The ," his unscripted monologues and parables—such as a tale about saving on a —transform mundane segments into profound life lessons, propelling the network to unprecedented ratings and revenue. This success fosters an unlikely romance between () and Kate (), shifting their professional antagonism into mutual affection amid late-night collaborations, though it also sparks ethical tensions as the network exploits G's authenticity for profit, including Ricky's deception with a forged doctor's note to prolong G's involvement. G's growing influence exposes the of , prompting Ricky to grapple with his complicity in turning into a sales gimmick. The narrative builds to a climax when G, disillusioned by the relentless commercialism and its toll on his peaceful existence, announces his departure from the network, forcing Ricky to confront his prioritization of career ambition over genuine human connection. In a pivotal scene, G delivers a heartfelt monologue reflecting on life's brevity—"75 years. That's how much time you get if you're lucky. 75 years, 75 winters, 75 springs... Use them to love"—emphasizing living in the present rather than chasing material success in the "rat race." Ultimately, Ricky chooses personal growth, publicly atones for his manipulations during a live broadcast, and reunites with Kate in an embrace that symbolizes redemption, while G resumes his wandering path, leaving behind a legacy of self-discovery. Throughout, the film satirizes the television shopping industry and rampant by juxtaposing G's anti-materialistic with absurd product endorsements, like a broiler or a clam-scented fragrance, underscoring themes of awakening amid corporate greed.

Cast

The film stars as G, a charismatic and enigmatic holy man whose unconventional transforms the dynamics of a struggling network. portrays Ricky Hayman, the ambitious and stressed-out TV executive desperate to revive his career amid declining ratings. plays Kate Newell, the principled marketing director who navigates corporate pressures while forming a key alliance with G. In supporting roles, appears as John McBainbridge, the network's owner and Ricky's authoritative boss who oversees the company's fate. is cast as Barry, the scheming rival executive competing for control within the organization. plays Scott Hawkes, the handling the behind-the-scenes operations of the broadcasts. The ensemble is enhanced by notable celebrity cameos, with stars appearing as themselves in satirical segments promoting products on the shopping network, such as demonstrating beauty gadgets and endorsing a soul-themed . Additional appearances include , , and , contributing to the film's of television .

Production

Development

The screenplay for Holy Man was penned by , the Oscar-winning writer of , with the project announced in April 1993 by Disney's as his potential directing debut. Initially developed in the early , the script centered on a satirical take on and media, but it languished after being tailored as a starring vehicle for comedian in the role of the enigmatic spiritual figure G. Candy's sudden death in March 1994 derailed progress, plunging the film into for several years. The project regained momentum in 1997 when , riding high from the blockbuster success of The Nutty Professor (1996), attached himself to the lead role. Murphy's involvement, announced as his follow-up to (1998), prompted revisions to the script by . This shift revitalized the production, leading to the casting of and in key supporting roles shortly thereafter. Stephen Herek was brought on as director in 1997, leveraging his recent hit 101 Dalmatians (1996) and an existing multipicture deal with to helm the film. Produced by in association with and Productions—under full financing—the project secured a $60 million budget, bolstered by Murphy's drawing power. commenced that summer, emphasizing the film's tonal balance of humor and , with beginning in September 1997.

Filming

Principal photography for Holy Man took place from September 18, 1997, to December 20, 1997, spanning approximately 94 days. The production was centered in , primarily in , where local studios were utilized to build and film the home shopping set. Beach exteriors in the Miami area represented the wandering lifestyle of the character G, while interior TV studio scenes were shot on constructed sets to evoke a broadcast environment. The shoot presented challenges in coordinating the film's extensive celebrity cameos, with over a dozen stars—including , , , and —appearing as shopping network guests to heighten the . Logistical efforts focused on recreating through practical sets, colorful props, and rapid-paced setups to mimic the glossy, high-energy world of television sales. Cinematographer captured the film on 35mm, employing a vibrant color palette and dynamic framing to underscore the commercial . Scenes of G's on-air appearances utilized multiple camera configurations to replicate the immediacy and audience interaction of a live broadcast.

Music

Score

The original score for Holy Man was composed and conducted by in 1998. Silvestri, acclaimed for his energetic and adventurous music in films such as , brought his signature orchestral approach to this satirical comedy-drama. The score features an orchestral style that blends whimsical and spiritual motifs with upbeat commercial jingles, reflecting the film's contrast between and . Key cues include "G On TV," which infuses scenes with high-energy drive; "Rain / Talk Kiss," building romantic tension through subtle ; and the violin-led for the "75 years" scene, underscoring moments of and character depth. Recording sessions took place in with a full . The score enhances the film's by juxtaposing serene spiritual themes against the chaotic frenzy of the shopping network environment. Although no was released, bootleg recordings from the sessions have circulated among enthusiasts.

Featured Songs

The featured songs in Holy Man () comprise a selection of licensed popular and original tracks that underscore the film's on , infomercials, and home shopping networks. These vocal pieces are woven diegetically into scenes portraying TV broadcasts, enhancing the comedic critique of and excess without overlapping with the orchestral score. Among the key tracks is "Oye," performed by Gloria Estefan and written by Gloria Estefan, Emilio Estefan Jr., Randall M. Barlow, and Angie Chirino. Courtesy of Epic Records by arrangement with Sony Music Entertainment, this upbeat salsa song energizes shopping segments, capturing the frenetic pace of on-air sales pitches. "Don't You Worry 'bout a Thing," a cover of Stevie Wonder's 1973 original performed by New York Voices, appears in infomercial sequences. Written by Stevie Wonder and courtesy of GRP Records, Inc. by arrangement with Verve Music Group, the jazzy rendition complements the film's humorous take on persuasive advertising. The electronic track "Pearl's Girl" by , written by Richard Smith, , and , provides a pulsating backdrop for transitional montages. Courtesy of Junior Boy's Own by arrangement with Verve Music Group, it adds a modern, rhythmic edge to the narrative flow. Other notable songs include the original "Money," written and performed by Andrew Dorfman and Wendy Bremer, which underscores motifs of and throughout consumer-focused scenes. Additionally, "Sparkling Brass," written and performed by Malcolm Lockyer and courtesy of Zomba Music Services, punctuates comedic beats with its lively, brassy instrumentation. All featured songs were licensed by , the film's production company under , for its 1998 theatrical release. Despite their integral role, no official commercial compiling these tracks was produced, though elements appeared in promotional tie-ins.

Release

Theatrical Release

Holy Man had its wide theatrical release on October 9, 1998, distributed by Buena Vista Pictures. The film, produced under the banner, opened in theaters following completion earlier that year. Internationally, the rollout began with on November 5, 1998, followed by releases in on December 3, on December 11, and on December 12. Marketing efforts focused on highlighting Eddie Murphy's return to comedy after a string of dramatic roles, positioning the film as a satirical take on television home shopping and consumerism. Trailers featured Murphy's charismatic portrayal of the enigmatic G, alongside Jeff Goldblum and Kelly Preston, emphasizing humorous scenes of spiritual sales pitches. Promotional posters prominently displayed the tagline "God's Gift to Home Shopping," underscoring the film's blend of spirituality and commerce. Additional promotion included television appearances, such as Jeff Goldblum's interview on Late Night with Conan O'Brien the day before the U.S. release, though broader tie-ins were constrained by the recent resolution of labor tensions in Hollywood. The film received a rating from the of America for mild language, with a of 114 minutes. This aligned with its comedic tone while allowing for light satirical elements.

Home Media

Following its October 1998 theatrical premiere, Holy Man became available for home viewing through physical media formats distributed by Home Video. The initial release occurred on May 18, 1999, in format, often including promotional previews for other titles such as . The corresponding DVD edition launched on the same date, May 18, 1999, presenting the film in widescreen aspect ratio (2.35:1) with audio; it carried UPC 717951001627 and was issued as a standard single-disc release without bonus features or commentary tracks. In subsequent years, a Blu-ray edition was officially released on November 19, 2019, by Studio Classics in Region A, featuring an transfer, English SDH subtitles, and the original theatrical trailer as the sole extra. By 2025, the film remains accessible via digital platforms for rental and purchase, including , Amazon Video, , and , where HD rentals typically start at $3.79 for a 48-hour viewing period following initiation. Internationally, comparable VHS and versions were distributed in regions like (e.g., a PAL DVD release on June 21, 2007) and , primarily through Buena Vista Home Entertainment, though no notable remastered or collector's editions have followed.

Reception

Box Office

Holy Man was produced on a budget of $60 million. The film opened theatrically in the United States and on , , grossing $5.1 million during its opening weekend across 2,013 theaters and ranking fifth at the North American . Audiences gave the film a C+ . Over its domestic run spanning late into 1999, it earned a total of $12.07 million. Worldwide, the film grossed $12.1 million, which was insufficient to recoup its production costs and resulted in a financial loss for distributor . The movie experienced a sharp decline in subsequent weeks, dropping 53% to $2.4 million in its second weekend amid competition from new releases such as . Its per-theater average during the opening weekend was $2,537, indicating modest initial interest in a crowded fall season dominated by holdovers like and other high-profile films. Overall, Holy Man was regarded as a commercial disappointment given Eddie Murphy's star power and the studio's marketing efforts.

Critical Response

Upon its release in 1998, Holy Man received overwhelmingly negative reviews from critics, who praised its satirical intent toward but lambasted its execution, tone, and character development. On , the film holds a 12% approval rating based on 49 reviews, with the consensus describing it as "cloying and unfunny," wasting the repartee between and on "toothless satire and unearned sentimentality." Similarly, assigns it a score of 41 out of 100 based on 19 critics, indicating mixed or average reviews overall. Critics frequently highlighted the film's weak script and uneven tone as major flaws, arguing that it failed to balance with heartfelt drama. noted that the premise offered a promising examination of contemporary values and the manner in which TV twists them, but the story ultimately pulled its punches in its portrayal of redemption and sales success. The echoed this, criticizing the film's attempt at sentimentality as misguided, with director "going through the motions" and the narrative "slogging through" underdeveloped ideas like nonmaterialism without genuine emotional payoff. of the awarded it 2 out of 4 stars, pointing to underdeveloped characters and a lack of chemistry between the leads, particularly in their romance, which felt forced and unconvincing. A few reviewers acknowledged positive elements amid the criticism, such as the film's occasional satirical jabs at home-shopping networks and . Ebert described Murphy's portrayal of the enigmatic "" as a highlight, lending an intriguing, otherworldly quality to the otherwise predictable stranger-who-changes-lives trope. observed that the movie aimed for satire on television sales pitches, a "barn-size target," though it fell short of sharp commentary. Some also noted the effective dynamic between Goldblum's cynical executive and Preston's producer, providing sparks of wit in the shopping-channel scenes despite the overall blandness.

Accolades

Holy Man received limited formal recognition from awards bodies following its release. Despite its October 1998 theatrical debut, Holy Man was eligible for consideration at the for 1998 releases but received no nominations across any category. Similarly, the film garnered no nods at the , which honored 1998 productions. The 25th Saturn Awards, focusing on genre films, also overlooked Holy Man entirely. No individual cast members, including , , or , received personal awards or nominations for their performances in the film from major ceremonies during the 1998-1999 awards season.

Legacy

Cultural Impact

Holy Man satirically depicts the blending of spiritual enlightenment with commercial excess, highlighting the absurdity of merging faith and salesmanship in a network, as noted in contemporary reviews that compared it to earlier critiques of media like . This approach positioned the movie within late-20th-century discussions of and consumer-driven . In recent years, a specific scene featuring G's on life's brevity—"75 years, 75 winters, 75 springtimes, 75 summers, and 75 autumns"—has experienced a significant resurgence, particularly from 2023 onward, as users on platforms like and repurpose it for motivational content emphasizing living in the over the "." The availability of on streaming services has facilitated this renewed accessibility, allowing younger audiences to discover and share the excerpt widely. The film's extensive use of celebrity cameos, including appearances by , , and as pitchmen on the fictional shopping network, amplified parodies of celebrity-endorsed . Overall, Holy Man has contributed to discussions of within 1990s Hollywood comedies, serving as an example of how the era's films interrogated the intersection of materialism and pseudo-spirituality, though its impact remains somewhat niche.

Retrospective Views

In a 2025 interview with , reflected on Holy Man as one of his career regrets, describing the film as "horrendous" and admitting it represented a significant missed opportunity. He revealed that he turned down the lead role in (1998), which went to and became a major hit, because Holy Man offered an easier shoot in where he could film comfortably in a robe for much of the production. Murphy labeled this decision a major "what if" moment, noting the film's commercial failure—grossing just $12 million against a $60 million budget—exacerbated its impact on his trajectory. The film's underperformance marked a pivot in Murphy's career, shifting him from 1990s blockbusters toward more selective, family-oriented projects in the 2000s, including voice roles in (2001) and (2001), as he navigated a string of critical and financial disappointments. Industry analysts have viewed Holy Man as emblematic of this transitional phase, contributing to Murphy's deliberate choice of lower-risk comedies amid a perceived decline in his leading-man status. Later audience reevaluations have highlighted Holy Man's critique of media consumerism and culture, with some outlets labeling it underrated for its satirical edge on commercial spirituality. Post-2020 streaming availability on platforms like Disney+ has fostered a modest appeal, drawing viewers who appreciate its quirky examination of in a sales-driven world over its initial box-office flop reputation.

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