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House of Style

House of Style is an fashion television series that premiered on on May 27, 1989, initially hosted by , and focused on providing behind-the-scenes access to the world of high , supermodels, and their intersections with pop culture. The show aired for 12 seasons during its original run, which lasted from 1989 to 2000, blending showcases with irreverent segments, celebrity interviews, and features on designers like . Crawford hosted the first six years (1989–1995), after which a revolving roster of hosts took over, including , , (1997–2000), , and . Notable episodes included the debut featuring rappers and Spinderella trying on summer dresses, actress discussing her style, and appearances by icons like and , which helped propel the phenomenon and influenced modern fashion media formats. The series was briefly revived in 2009 and again in 2012 as a , with a further in 2014, but its original iteration remains celebrated for democratizing fashion content on television during MTV's cultural peak.

Overview

Premise and Format

House of Style premiered on on May 27, 1989 and aired as a regular series until , after which it continued sporadically through . The program centered on America's burgeoning "" phenomenon during the late and , exploring the modeling industry, emerging trends, collections, and styling choices. It adopted a magazine-style format that delivered fast-paced glimpses into the fashion world, incorporating segments on live runway presentations, in-depth interviews with designers, behind-the-scenes coverage of photo shoots, and observations of . Episodes blended high-energy narration with seamless integrations of music videos to maintain MTV's rhythmic vibe, while often transporting viewers to major fashion events such as . This dynamic approach not only highlighted glamorous aspects of the industry but also emphasized empowerment for women in , addressing critical issues like pressures and eating disorders prevalent among models. Originally hosted by Cindy Crawford, the series set a tone of accessible yet aspirational content that demystified high for a broad audience.

Production Background

House of Style was created by Alisa Bellettini, an MTV News producer with no formal background in fashion, who proposed the series in 1989 and served as its executive producer throughout the original run. The initial concept arose from MTV's push to explore youth culture amid the late 1980s supermodel boom, aiming to make fashion accessible and fun for everyday viewers rather than an elite pursuit. The series was produced in , , by Networks, with segment direction by Joshua Homnick and episode direction by Steve Paley for key installments. Filming and budget logistics included collaborations with major houses and designers such as and , granting behind-the-scenes access to exclusive runway events and industry insights that shaped the show's content. Aired exclusively on the network in English, it targeted a primary U.S. audience interested in blending with pop culture. Classified as a magazine program with journalistic elements, House of Style ran for 12 seasons from 1989 to 2000, with the number of episodes reduced after the first six seasons (following Cindy Crawford's departure in 1995), eventually transitioning to annual specials toward the end of its original run, reflecting MTV's evolving programming priorities.

Original Series

Development and Premiere

The development of House of Style began in late 1988 as part of MTV's broader expansion into programming, building on the network's success with that often highlighted and youth culture. Producer Alisa Bellettini, then an MTV News staffer with no formal background, pitched the concept to executives after they questioned the relevance of news anchor covering style trends; she drafted a single-paragraph proposal overnight to create a show blending music, models, and accessible insights for a young audience. The idea aimed to capitalize on the emerging "supermodel era," spotlighting figures like and amid America's growing obsession with high- personalities. Initial production faced challenges, including a modest $25,000 that limited resources and required creative solutions to gain entry into the insular world. These hurdles were overcome by leveraging MTV's strong ties to celebrities and musicians, which opened doors to designers and photo shoots otherwise difficult for a music network to access. was selected as the inaugural host for her charm and prominence in modeling, agreeing to participate without pay in the first year despite agent pushback. The series premiered on May 27, 1989, with its debut episode introducing the half-hour format through segments on summer trends, including modeling dresses and a behind-the-scenes look at a influenced by Jean Paul Gaultier's aesthetic. Interviews with designers like Gaultier underscored the show's intent to demystify , establishing a tone of glamour mixed with relatability that carried through its original run across 12 seasons.

Hosts and Evolution

Cindy Crawford served as the host of House of Style from 1989 to 1995, leveraging her status as a prominent to lend credibility to the show's exploration of trends and the emerging supermodel phenomenon. During her tenure, which spanned the majority of the show's early seasons and included appearances in over 50 episodes, Crawford featured in various segments that blended high fashion with pop culture, occasionally incorporating comedic elements such as cameos by musician . Following Crawford's departure, House of Style adopted a rotating host format in the mid-1990s, featuring models including , , (1997–2000), , and , which broadened the representation of diverse talents and perspectives on the . This shift allowed the program to refresh its appeal amid changing viewer interests, emphasizing a collective voice from the modeling world rather than a single anchor. By the late , the show's format transitioned from weekly episodes to annual specials, influenced by MTV's broader programming evolution toward reality and lifestyle content as music video viewership declined overall. This change reflected adaptations to network priorities and audience habits, reducing regular production while maintaining occasional broadcasts. Throughout its original run, House of Style evolved to place greater emphasis on global fashion influences and crossovers with music culture, with hosts conducting on-location interviews at international events and behind-the-scenes accesses that highlighted the intersection of style and . The final original episode aired in 2000, marking the conclusion of consistent production and a move toward sporadic airings thereafter.

Key Segments and Episodes

The original House of Style featured several recurring segments that showcased the aspects of the world. One prominent feature explored the daily lives of models, offering viewers glimpses into their routines, challenges, and preparations for shoots and runways. Another regular segment profiled influential designers, such as through runway coverage with and in interviews with host . "" segments captured urban trends, including looks from snowboarders and everyday influencers on city streets. Notable episodes highlighted timely cultural moments and issues. The 1992 MTV Video Music Awards special followed Crawford and the crew as they examined celebrity outfits on the , from gowns to emerging influences. Episodes addressed eating disorders in the modeling , incorporating interviews to discuss the pressures faced by models and promoting awareness of health concerns. Following Crawford's departure in 1995 after six years as host, the show continued with its rotating hosts. Guest appearances added star power and crossovers with music. Supermodels and joined for discussions on trends and photo shoots, while musicians like the shared insights on their personal style and modeled hip-hop-inspired looks. Episodes frequently aligned with major events like , including group interviews with the "Big Six" supermodels and walkthroughs of photo shoots that blended MTV's energy with fashion production. A 1994 installment examined hip-hop's influence on , showcasing baggy , bold prints, and urban accessories tied to artists like .

Revivals

2009 Special

The 2009 revival of House of Style aired as a one-off special on on March 21, 2009, marking the first attempt to bring back the iconic fashion series after its original run ended in 2000. Hosted by Israeli , who had recently appeared on the cover of , the episode featured as a special correspondent, highlighting the evolving role of diverse models in the industry. This special served as a nostalgic bridge to the original series' emphasis on culture while updating it for contemporary audiences. The 30-minute episode explored current fashion trends and behind-the-scenes elements of the industry, blending DIY tutorials, celebrity insights, and event coverage to capture the spirit of modern style. Key segments included a "Top Ten Most Wanted Trends" feature spotlighting items like jelly shoes, a hands-on lesson in making friendship bracelets led by a Teen Vogue editor and designer Charlotte Ronson, and tips on "shopping your closet" with model Jessica Stam. Additional content featured a discussion on Taylor Swift's personal style, Chanel Iman attending a dinner party hosted by designer Erin Fetherston, and an exclusive backstage look at Justin Timberlake's William Rast fashion show debut during New York Fashion Week. An interview with designer Phillip Lim provided deeper insights into emerging talent and creative processes. Produced amid the fashion world's shift toward and broader accessibility, the special aimed to gauge interest in resurrecting the format, ultimately paving the way for future iterations by demonstrating MTV's commitment to blending music, models, and style. While reception was mixed, with some critics noting the hosts' delivery lacked the original's charisma, the successfully evoked the show's legacy of making high approachable.

2012 Web Series

The 2012 revival of House of Style premiered as a web-exclusive series on .com on October 16, 2012, transitioning from the original television format to concise digital segments designed for online viewing, with new installments released through early 2013. This digital pivot allowed for bite-sized episodes that captured the fast-paced nature of modern fashion consumption, airing biweekly and extending the franchise across 's online platforms. Co-hosted by rising supermodels and , the series targeted millennial viewers by weaving in integration, such as real-time tweets from the hosts during filming and behind-the-scenes glimpses shared online. and brought a fresh perspective, drawing on their active careers to offer authentic insights into the modeling world while appealing to a younger demographic attuned to . Content emphasized street style, emerging social media influences, and fast fashion accessibility, with segments exploring behind-the-scenes at events like , shopping tours at elite boutiques such as , and designer spotlights featuring and . Seven episodes were produced, each running 4-7 minutes, including highlights from the and creative explorations like cinemagraphs, all aimed at modernizing the show's legacy for interactive online audiences.

2014 Season

The 2014 revival of House of Style premiered on August 7, 2014, on .com as an eight-episode , marking a fresh iteration of the long-running program hosted by rapper and model . This season emphasized the intersection of music, , and , with Azalea guiding viewers through hotspots and behind-the-scenes glimpses of the industry. Running through late August, the series concluded just before the on August 24, aligning with Azalea's multiple nominations that year, including for Best New Artist and Best Hip-Hop Video. Each episode ran approximately 10 to 15 minutes, featuring exploring contemporary trends through collaborative segments that highlighted hip-hop's influence on style. In the premiere, she went vintage shopping in with designer , raiding stores like on for retro pieces that inspired modern looks. Subsequent installments delved into production, such as Episode 2, where and guest revealed the training and wardrobe details behind their collaboration on the "" video. Other episodes tackled bold aesthetics, including a discussion with on designs and the rising popularity of booties in fashion. The season incorporated diverse guests to broaden its appeal, blending celebrity insights with practical styling advice. Rita Ora appeared multiple times, sharing red carpet hair tips alongside Tresemmé stylist John D, while NBA player Nick Young joined Ora and basketball icon Dennis Rodman to break down game-day outfits and the role of streetwear in sports culture. Additional episodes spotlighted emerging trends, such as Zendaya's personal closet and shopping with Sarah Hyland at Planet Blue, underscoring accessible ways to adopt high-fashion elements. Episodes garnered significant online engagement, with individual installments like the JLo feature amassing over 679,000 views on YouTube, reflecting the series' digital resonance.

Legacy

Cultural Impact

House of Style pioneered fashion television on by blending high fashion with pop culture accessibility, introducing viewers to behind-the-scenes glimpses of the modeling world and elevating the phenomenon in the late 1980s and 1990s. Hosted initially by , the series showcased icons like and , transforming models into household names and cultural figures synonymous with and trendsetting. This format not only popularized supermodels but also inspired later interactive style content, such as quick, engaging celebrity interviews that democratized fashion for younger audiences. The show significantly influenced the 1990s fashion landscape, capturing the shift from to glamorous high fashion while bridging music and style through crossovers with artists like . Episodes highlighted how and rock scenes intersected with trends, presenting elements like plaid and oversized silhouettes as viable high-fashion statements, thereby shaping and everyday wardrobes. By featuring music icons discussing their style influences, House of Style underscored fashion's role in pop culture expression, contributing to a broader on personal during a transformative decade. House of Style also raised early awareness of modeling industry challenges, including eating disorders and the pressures of maintaining an idealized , fostering pre-social media conversations around and health. Through candid segments on lifestyles, it humanized the profession, spotlighting issues like and that continue to resonate in fashion discourse. The revivals in the 2009 special, 2012 web series, and 2014 season extended the show's impact into the digital age, paving the way for short-form fashion content on platforms like and the rise of influencer culture. By emphasizing raw, behind-the-scenes access, these iterations influenced creators who blend personal style narratives with viral trends, mirroring the original's informal vibe. Ultimately, the series' legacy lies in empowering female hosts and models, with tenure solidifying her status as a enduring style icon who bridged modeling and media.

Reception and Criticism

The original run of House of Style was widely praised for its accessible and irreverent take on fashion, blending behind-the-scenes glimpses of the modeling world with pop culture to engage a young audience. Hosted by from 1989 to 1995, the series was lauded for its authentic portrayal of the fashion industry, including candid interviews and segments that democratized high fashion for everyday viewers. Crawford's hosting era, in particular, received acclaim for humanizing supermodels and making the genre feel approachable rather than elitist. Subsequent hosts, including and , continued the format into the late 1990s, but the show ended its initial run in 2000 amid shifting priorities. The 2009 one-episode special, hosted by in partnership with , garnered mixed reviews; critics noted its brevity in a 30-minute format led to rushed segments and a lack of depth, though a backstage look at provided some engaging moments. The 2012 web series revival, featuring hosts like and , was appreciated for its modern, digital-first approach to and music crossovers but faulted for its short episodic structure that limited comprehensive exploration. The 2014 season hosted by drew particular criticism for feeling overly commercial and lacking the original's charm, with reviewers calling it a "disappointing start." Despite not receiving any major awards during its run, House of Style has been celebrated in retrospectives for its enduring legacy, including a 2024 article highlighting its influence on short-form platforms like by pioneering accessible content. The series also shaped MTV's evolution toward lifestyle programming, serving as a blueprint for blending music, , and pop in innovative formats.

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