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Red carpet

A red carpet is a long pathway of red fabric, typically laid out on the ground or stairs at high-profile events such as film premieres, award ceremonies, and galas, serving as a ceremonial route for celebrities, dignitaries, and honored guests to walk upon while being photographed and interviewed.^[1] This tradition symbolizes prestige, luxury, and special treatment, transforming the arrival into a spectacle of glamour and media attention.^[2] In contemporary usage, red carpets are most prominently associated with Hollywood awards shows like the Academy Awards (Oscars), where they extend for hundreds of feet and become a showcase for fashion and celebrity culture.^[3] The origins of the red carpet trace back to ancient times, with the earliest literary reference appearing in the Greek playwright Aeschylus's tragedy Agamemnon around 458 BCE, where a purple path is laid for the returning king as a mark of divine honor and royal status.^[4] Though not a widespread Greek custom, the motif likely drew from Near Eastern traditions of using dyed fabrics for elite processions.^[3] By the Renaissance, red carpets—dyed with expensive cochineal—were reserved for royalty and religious figures in Europe, underscoring their role as emblems of power and rarity.^[1] In the United States, early uses included a red carpet rolled out for President James Monroe's visit to Georgetown, South Carolina, in 1821, establishing it as a gesture of national welcome.^[2] The phrase "red carpet treatment" emerged in the early 20th century, popularized by the New York Central Railroad's 20th Century Limited train service starting in 1902, which used red carpets to escort first-class passengers from the platform at Grand Central Terminal, treating them like VIPs.^[5] This practice influenced Hollywood's adoption of the tradition, with the first known film premiere red carpet appearing in 1922 at the Los Angeles Egyptian Theatre for the screening of Robin Hood, starring Douglas Fairbanks, marking the beginning of its association with cinematic stardom.^[3] The Academy Awards formalized the red carpet in 1961 at the Santa Monica Civic Auditorium, where it became a televised pre-show event, and by 1964, color broadcasting amplified its visual impact, turning it into an essential element of the Oscars' allure.^[2] In modern times, the red carpet has evolved into a global cultural phenomenon, particularly at events like the Oscars, where the carpet at the Dolby Theatre measures about 900 feet long and 33 feet wide, installed over two days and generating extensive media coverage.^[1] It serves not only as an entryway but as a fashion runway, influencing trends through celebrity outfits and designer collaborations, while economically supporting industries like styling and photography.^[6] Although traditionally red—a specific "Academy Red" shade used since 1961—some events have experimented with colors, such as the champagne-toned carpet at the 2023 Oscars to evoke a more relaxed vibe; however, red was used again in 2024 and 2025, reflecting adaptations in event aesthetics.^[6]^[7]

History

Ancient and Literary Origins

The earliest known literary reference to a purple-red carpet as a symbol of honor appears in Aeschylus' Greek tragedy Agamemnon, composed in 458 BC. In the play, Clytemnestra orders servants to unroll a lavish path of tapestries dyed in deep purple-red hues from the palace doors to the shore, welcoming the victorious king Agamemnon upon his return from the Trojan War. This gesture is intended to signify divine favor and royal prestige, evoking the sacred paths trodden by gods; however, Agamemnon hesitates, viewing it as hubristic excess, before reluctantly stepping upon it, an act that foreshadows his doom at his wife's hands.^[8]^[9] In ancient China during the Zhou Dynasty (c. 1046–256 BC), red fabrics held profound symbolic weight in imperial ceremonies, representing the fire element associated with the south and the emperor's supreme authority under the five-color system of yin-yang cosmology. These vibrant textiles, often silk woven or embroidered with auspicious motifs, were used in courtly and ritual contexts such as robes and palace decorations to affirm cosmic harmony and political legitimacy. Red's prominence in these practices underscored hierarchical order, with its use restricted to the ruler and high nobility.^[10]^[11] Roman literature and ceremonial practices similarly elevated red and purple-red fabrics in contexts of triumph and elite veneration. Victorious generals in triumphal processions, such as those described by Livy and Polybius, donned the toga picta—a gold-embroidered garment in imperial purple derived from costly dyes—and were accompanied by displays of dyed textiles that signified military glory and divine approval. These traditions drew on the use of colored cloths, particularly purple-red shades, to mark status for consuls and emperors.^[12] The prestige of such red carpets stemmed from the scarcity and labor-intensive production of red dyes across Mediterranean and Asian cultures, reserved almost exclusively for elites. In the ancient Mediterranean, purple-red shades were extracted from murex sea snails through a meticulous process involving thousands of mollusks per garment, yielding the renowned Tyrian purple that symbolized royalty and was regulated by sumptuary laws. In Asia, including during the Zhou era, red tones came from madder roots (Rubia tinctorum) or kermes insects, requiring complex mordanting with minerals like alum to fix the color on wool or silk, thereby reinforcing their role as markers of power and ritual purity.^[12]^[13]^[14]

19th- and 20th-Century Adoption

By the Renaissance (14th–17th centuries), red carpets—often dyed with expensive cochineal—were reserved for royalty and religious figures in Europe, underscoring their role as emblems of power and rarity.^[1] In the 19th century, red carpets emerged as symbols of prestige in European royal and diplomatic contexts, where they were laid out to welcome dignitaries and heads of state during formal receptions and state visits. One early example in the United States occurred in 1821, when a red carpet was rolled out for President James Monroe's visit to Georgetown, South Carolina, establishing it as a gesture of national welcome.^[15] The advent of synthetic dyes in the mid-19th century and automated weaving by the mid-1800s made crimson fabrics more affordable yet retained their elite connotations, often reserved for high-status events to signify honor and exclusivity.^[15] This practice drew loose inspiration from ancient literary depictions of red paths for gods and kings, evolving into a tangible tradition for modern ceremonies.^[15] By the early 20th century, the red carpet transitioned into commercial luxury settings, particularly in American transportation. In 1902, the New York Central Railroad introduced red carpets at Grand Central Terminal in New York to guide VIP passengers boarding the flagship 20th Century Limited train to Chicago, establishing the "red carpet treatment" as a metaphor for premium service.^[16] This innovation highlighted the era's industrial emphasis on glamour for affluent travelers, with the plush crimson paths symbolizing seamless and dignified embarkation.^[17] The red carpet's association with entertainment solidified in 1922 during the first major Hollywood film premiere. On October 18, Sid Grauman unrolled a red carpet outside his newly opened Egyptian Theatre for the debut of Robin Hood, starring Douglas Fairbanks, transforming the ritual into a publicity spectacle that drew crowds and elevated celebrity arrivals.^[18] This event marked a shift from private elite usage to public fanfare, cementing the red carpet as an essential element of film promotion in the burgeoning studio system.^[19] Standardization in awards ceremonies followed in the mid-20th century, with the Academy Awards adopting the tradition in 1961. At the 33rd Oscars held on April 17 at the Santa Monica Civic Auditorium, a red carpet was first laid out to direct nominees and guests, practical for crowd control while amplifying the event's glamour amid the broadcast era.^[20] From this point, red carpets became a fixture at the Oscars and similar galas, evolving into platforms for fashion displays and media coverage that defined Hollywood prestige.^[21]

Ceremonial and Event Uses

Political and Diplomatic Contexts

In political and diplomatic contexts, red carpets serve as a key element of protocol, delineating ceremonial paths for heads of state and government during official arrivals and summits to convey respect, hierarchy, and national prestige. At the White House, a red carpet is rolled out on the South Lawn for state arrival ceremonies, where the U.S. president and first lady greet visiting dignitaries accompanied by a military honor guard and often a 21-gun salute.^[22] This practice underscores the formality of state visits, the highest level of diplomatic protocol extended to foreign leaders.^[23] Similarly, at Buckingham Palace, red carpets mark the entrance for state visits, as seen during President Donald Trump's 2019 arrival, where the ceremony included inspections of guards and formal receptions to symbolize alliance and mutual honor.^[24] Throughout the 20th and 21st centuries, red carpets have appeared prominently in major diplomatic events, symbolizing neutrality and elevated status amid international gatherings. During the 2023 G20 Summit in New Delhi, India, leaders walked a red carpet flanked by national flags as part of the arrival protocol, emphasizing collective prestige without favoring any participant.^[25] At the United Nations General Assembly in New York, red carpets are deployed in the protocol for high-level arrivals, guiding delegates past the iconic alley of member states' flags to the assembly hall, reinforcing the organization's role as a neutral forum for global dialogue.^[26] In European Union contexts, such as European Council summits in Brussels, leaders proceed along a red carpet, lined with EU member states' flags, before entering the Europa Building for deliberations; this setup allows brief media interactions while maintaining procedural dignity, as seen at the October 23, 2025, summit.^[27] Official guidelines from bodies like the U.S. State Department emphasize the red carpet's role in facilitating smooth diplomatic interactions, with the chief of protocol overseeing its placement to ensure the president can greet arrivals directly upon descent from their vehicle.^[28] These protocols, rooted in 19th-century traditions like railroad station treatments for dignitaries, prioritize uniformity and upkeep to uphold formal decorum during ceremonies.^[28] In all cases, the red carpet delineates a sacred space of transition, marking the shift from travel to substantive engagement and affirming the visiting leader's stature.

Entertainment Industry Applications

The red carpet has become a cornerstone of the entertainment industry, transforming from a simple pathway into a high-profile platform for glamour, celebrity appearances, and media spectacle. Its integration began in Hollywood with the 1922 premiere of Robin Hood at the Egyptian Theatre in Los Angeles, marking the first use of a red carpet for a film event.^[29] Over decades, it evolved into a fashion showcase, particularly at major awards and galas where attendees display designer gowns and custom looks under intense scrutiny from photographers and audiences. In film and television, the Academy Awards (Oscars) exemplify this tradition, with a dedicated red carpet installed since 1961 to highlight celebrity attire during live broadcasts.^[30] Similarly, the Golden Globes feature an annual red carpet that blends film and TV honors with fashion statements, while the Cannes Film Festival's walkway has long served as a global stage for cinematic premieres and haute couture reveals. The Metropolitan Museum of Art's Costume Institute Gala (Met Gala), held annually since 1948, elevates the red carpet to an art form, themed around fashion history and attracting top designers and influencers.^[31] Logistics for these events are meticulously planned to maximize visibility and media exposure. At the Oscars, the red carpet consists of an extensive walkway lined with stepped-and-repeated sponsor backdrops, creating structured zones for interviews and photo opportunities that generate substantial global coverage.^[32] These setups facilitate the "red carpet treatment," where celebrities pause for styled poses, amplifying the event's reach through live streams and social media. The red carpet profoundly influences the fashion and entertainment sectors by fostering designer collaborations and driving economic activity. A seminal example is Elizabeth Hurley's 1994 appearance at the London premiere of Four Weddings and a Funeral, where she wore a black Versace gown secured by oversized gold safety pins, catapulting both Hurley and the design house to iconic status.^[33] Such moments boost brand visibility and sales. Events like the 2025 Venice Film Festival further demonstrate this impact, drawing international crowds that spur tourism and retail surges in luxury goods and hospitality, with local businesses reporting notable revenue increases during the nine-day affair.^[34] As of 2025, red carpet trends emphasize bold yet refined aesthetics, including sheer fabrics that offer illusionary transparency in gowns—seen on stars like Margot Robbie and Jenna Ortega—and minimalist jewelry favoring subtle pieces over ostentatious displays to complement streamlined silhouettes.^[35]^[36] Recent developments reflect growing environmental awareness and technological adaptation. Eco-conscious galas now incorporate sustainable materials, such as the 2025 Berlinale's 100% recyclable polyester and polyamide carpet made from ECONYL regenerated yarn, reducing energy use by 95% compared to traditional production.^[37] The Met Gala's 2025 blue carpet, crafted from biodegradable sisal fibers sourced from Madagascar by Kerala-based artisans, underscores this shift toward low-impact luxury.^[38] Post-COVID innovations include virtual red carpet experiences, enabling remote participation through digital platforms and augmented reality for global audiences during hybrid events.^[39]

Variations and Symbolism

Alternative Colors and Materials

While red serves as the predominant color for ceremonial carpets in most global events, symbolizing prestige and welcome, variations in hue and composition have emerged to reflect unique cultural, symbolic, or environmental priorities. In European royal traditions, particularly British coronations, blue carpets have been a longstanding feature, evoking authority and stability associated with the monarchy. At King Charles III's coronation in 2023, royal blue carpets adorned Westminster Abbey, continuing a practice initiated by King Edward III in the 14th century through the Order of the Garter, where blue signifies prestige and royal favor.^[40]^[41] In Middle Eastern contexts, Saudi Arabia shifted from red to lavender (a soft purple) ceremonial carpets in 2021 for official state receptions and events, including those tied to royal occasions, to symbolize national identity and the kingdom's lavender fields while evoking royal wealth and heritage.^[42] This purple hue aligns with broader cultural associations of the color with nobility and prosperity in the region.^[43] Modern sustainability efforts have introduced alternative materials to traditional wool or synthetic dyes, prioritizing eco-friendly options in high-profile events. For instance, the Council of Fashion Designers of America (CFDA) Fashion Awards utilized a sustainable carpet made from ECONYL regenerated nylon—derived from recycled fishing nets, carpets, and industrial waste—in 2018, setting a precedent for green initiatives that reduce environmental impact.^[44] Similar practices continue in events like the Green Carpet Fashion Awards, which honor sustainable fashion through the use of recycled and low-impact materials to promote industry transformation.^[45] Rare color choices highlight specialized significances, such as purple reserved for imperial exclusivity in ancient Roman triumphs, where the emperor donned an all-purple toga picta embroidered in gold to denote ultimate power and victory, though not extended to ground coverings.^[46] In mourning contexts, black rugs or carpets appear in certain diplomatic and cultural funerals; for example, Sardinian tapinu 'e mortu funeral rugs, woven by affluent families, were traditionally placed under the deceased during ceremonies to honor the departed.^[47] Iranian traditions also incorporate dark carpets in mourning rituals to accompany spiritual observances and express grief.^[48]

Cultural and Global Interpretations

In Eastern cultures, the color red holds profound symbolic value, often representing luck, prosperity, and vitality, which extends to ceremonial pathways during significant events. In China, red is integral to celebrations like Chinese New Year parades, where decorations and processional elements in red invoke good fortune and ward off misfortune, drawing from ancient associations with fire and life force.^[49] Similarly, in Indian wedding processions, red pathways or motifs welcome the bride, symbolizing auspiciousness, fertility, and marital harmony, as red attire and accents are believed to attract prosperity and protect against evil.^[50] Across African and Indigenous traditions in sub-Saharan regions, red earth paths used in tribal ceremonies evoke themes of blood, sacrifice, and communal bonds, grounding rituals in the life-giving soil. For instance, among the Himba people of Namibia, red ochre from the earth is applied in rites to symbolize vitality, ancestral connections, and the shared life force of the community, reinforcing social unity during initiations and gatherings.^[51] Psychologically, red's associations with passion, danger, and elevated status stem from its role in color theory, where it triggers heightened arousal and captures attention more effectively than other hues, influencing event design to convey intensity and prestige. Studies in cognitive neuroscience demonstrate that red stimuli elicit stronger event-related potentials in the brain, enhancing focus and emotional response, which explains its use in ceremonial contexts to amplify perceived importance.^[52] In event planning, red pathways leverage this to evoke excitement and authority, balancing its connotations of warmth with cautionary alertness.^[53]^[54] The red carpet's symbolism has spread globally through colonial exchanges and modern media, adapting ancient Greek literary motifs—where red paths signified divine honor, as in Aeschylus's Agamemnon—to contemporary non-Western contexts. By 2025, this tradition manifests in Bollywood awards like the 70th Hyundai Filmfare Awards, where red carpets highlight celebrity glamour and cultural prestige, and in K-pop events such as KCON Japan, blending Eastern aesthetics with international spectacle to symbolize stardom and fan devotion.^[55]^[56]^[57]

Idiomatic and Commercial Extensions

Phrases and Metaphorical Meanings

The phrase "red carpet treatment" originated in the early 1900s with the New York Central Railroad's 20th Century Limited train, where a literal red carpet was laid from Grand Central Terminal in New York to the platform for VIP passengers boarding the luxury service to Chicago, symbolizing elite accommodation.^[5] This practice, starting in 1902, marked the practical root of the idiom, distinguishing high-status travelers from ordinary ones.^[58] By the 1930s, the expression had evolved to denote exceptional hospitality beyond railroads, commonly applied in business contexts to describe lavish receptions for important clients and in diplomatic settings for honoring foreign dignitaries.^[2] The related idiom "roll out the red carpet" first appeared in print media during the 1920s, directly referencing the unrolling of carpets for prestigious arrivals, and by mid-century it had become a standard metaphor for elaborate welcomes.^[15] Today, it is frequently invoked in corporate environments for executive onboarding or mergers and in political summits to signify formal deference to leaders.^[59] In non-English languages, equivalents like the French "tapis rouge" similarly convey elite access and VIP privileges, often used in diplomatic or cultural events to imply ceremonial honor.^[60] The phrase gained prominence in literature and film from the 1950s onward, appearing in Hollywood narratives as a symbol of glamour and exclusivity, such as in depictions of award ceremonies that reinforced social hierarchies.^[61] As of 2025, metaphorical uses of "red carpet treatment" extend to marketing strategies, where brands deploy the idiom for high-profile product launches to evoke luxury and anticipation, as seen in campaigns framing consumer experiences as elite events.^[62] It also features in critiques of social inequality, highlighting how such privileges underscore disparities in access, such as expedited legal pathways for the wealthy in immigration systems that disadvantage others.^[63]

Airline Lounges and Hospitality Services

In the aviation sector, the red carpet has evolved into a symbol of premium passenger treatment, particularly through airline lounge programs that offer exclusive access and amenities. United Airlines pioneered this association with its Red Carpet Club, launched in the 1950s as an upscale lounge network for frequent flyers and paying members, initially available to participants in the airline's 100,000 Mile Club or for a modest annual fee.^[64] This program provided a respite from crowded terminals with features like complimentary beverages and seating, setting a precedent for elite travel experiences that echoed early 20th-century railroad practices, such as the New York Central's 20th Century Limited, where VIP passengers boarded via a signature red carpet.^[65] By the 1980s, the Red Carpet Club had expanded to dozens of locations, emphasizing comfort and status for business travelers. Following the 2010 merger with Continental Airlines, the lounges were rebranded as United Club in 2011, retaining the legacy while standardizing operations across a network of over 45 locations worldwide as of 2025.^[66]^[67] Membership in these lounges has historically underscored exclusivity, with early access reflecting modest costs that have risen significantly amid growing demand for premium services. In its formative years, the program attracted members through affordable entry, evolving to include perks like showers, buffets, and high-speed Wi-Fi. Today, an individual United Club membership costs $750 annually, granting unlimited access to these facilities for the holder, though additional tiers such as All Access—priced at $1,400—extend benefits to guests and Star Alliance lounges.^[68] These amenities cater to elite passengers, often those flying in premium cabins, fostering a sense of luxury and efficiency before flights. Other airlines have adopted similar red carpet branding to enhance their hospitality offerings, particularly in premium segments. Delta Air Lines opened its Delta One Lounge at Los Angeles International Airport (LAX) in October 2024, featuring dedicated red carpet entry paths that guide international business-class passengers to a 35,000-square-foot space with à la carte dining, wellness areas, and a curated wine list.^[69] In Asia, AirAsia's Red Carpet service, introduced in 2017, provides priority check-in, boarding, express baggage handling, and lounge access at select airports, targeting premium economy and business travelers seeking a seamless journey across the region.^[70] Beyond airlines, the red carpet extends to broader hospitality services, where hotels deploy it for VIP arrivals to evoke glamour and personalization. For instance, The London West Hollywood at Beverly Hills uses dedicated entrances and concierge services to create an immersive luxury welcome for high-profile guests during events like press junkets and galas.^[71] This application reinforces the red carpet's role in signaling elevated status within the travel and leisure industry.

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Red Carpet | AirAsia MOVE
Get your VIP treatment with our Red Carpet service and enjoy a speedier travelling process all the way from check-in to landing.
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Valet service and a dedicated elevator and private entrance for VIPs add to the exclusive ambiance, while a streamlined floor plan makes accompanying press ...<|control11|><|separator|>