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Howards' Way

Howards' Way is a television drama series produced by the that aired on from 1985 to 1990, depicting the professional rivalries, family dynamics, and personal dramas within an affluent and boat-building community on England's south coast. Created by and Allan Prior, the show ran for six series comprising 78 episodes, each approximately 50 minutes long, and was positioned as the BBC's glamorous counterpart to prime-time soaps like Dynasty. The central narrative follows Tom Howard (Maurice Colbourne), a redundant aircraft designer who invests his severance package into revitalizing a struggling boat yard called Howard Marine, pursuing his passion for design amid cutthroat business dealings and high-seas competitions. Key supporting characters include Tom's resilient wife (Jan Harvey), his ambitious daughter Lynne (), shrewd businessman (Stephen Yardley), and the elegant Kate Harvey (), whose interconnected lives unfold through themes of ambition, betrayal, romance, and maritime adventure in the fictional town of Tarrant, inspired by real locations around and the River Hamble in . Launched with a substantial £1 million budget for its first series, Howards' Way captured aspirations with its portrayal of luxury lifestyles, power boats, and regattas, while incorporating real sailing events and on-location filming to enhance authenticity. The series faced challenges, including the sudden death of star in 1989 during the production of series five, which influenced the plot of , yet it maintained strong viewership and became a cultural for of the era. Its blend of soapy intrigue and nautical spectacle earned it a dedicated following, with episodes emphasizing moral dilemmas in corporate espionage and personal relationships against a backdrop of coastal elegance.

Overview

Premise

Howards' Way is a British television soap opera that centres on the affluent world of yachting and boat-building along the fictional South Coast town of Tarrant. The series follows protagonist Tom Howard, a skilled aircraft designer who becomes redundant from his job and channels his expertise, time, and severance pay into revitalizing a dilapidated local boatyard, establishing Howard Marine as a venture in custom yacht design and construction. This shift propels Tom into the competitive yachting industry, where corporate rivalries over innovative boat designs and high-stakes sailing competitions drive much of the narrative tension. At the heart of the story are the family's interpersonal dynamics, particularly the strained yet enduring between and his wife , a former fashion designer who launches her own coastal leisurewear to support the family's new . Their adult children, daughter Lynne and son , become entangled in Tarrant's social scene, navigating romances, friendships, and personal ambitions within the boating community. The Howards' partnership with veteran boat-builder Jack Rolfe adds layers of generational conflict and mentorship to the boatyard operations. Positioned as the BBC's answer to American prime-time soaps like Dallas and Dynasty, Howards' Way blends opulent depictions of leisure boating and maritime entrepreneurship with , emphasizing themes of ambition, betrayal, and family loyalty amid the glamour of yacht clubs and regattas. Unlike its counterparts focused on tycoons, the series uniquely spotlights the British sector as a microcosm of economic aspirations and social climbing.

Broadcast details

Howards' Way premiered on on 1 September 1985 and ran for six series until its finale on 25 November 1990, consisting of 78 episodes in total. The series was produced by BBC Birmingham, primarily at for interior scenes, and aired weekly on evenings. Each episode lasted approximately 50 minutes and was typically scheduled at 7:45 PM, with each 13-episode series broadcast from September to November or December. There were breaks of about nine to ten months between series, allowing time for production and post-production. The programme achieved significant viewership in the , with early series averaging around 14 million viewers per episode and peaks reaching similar figures. Internationally, Howards' Way was broadcast in several countries, including and on .

Production

Development and history

Howards' Way was devised in the early by and Allan Prior, who sought to create a prime-time blending elements of high-stakes intrigue with the glamorous world of , drawing inspiration from the success of American imports like and as well as the rising popularity of soap operas in the UK and the 1980s boom fueled by economic prosperity. The concept emerged amid a surge in leisure boating, reflecting the era's affluent coastal lifestyles and entrepreneurial spirit in southern England's marinas. The BBC commissioned the series in 1984 for an initial three-series run, with a substantial £1 million for the first to support its ambitious values and it as a competitor to ITV's evening dramas. Produced at BBC Pebble Mill in under Glaister's oversight, the show premiered on on 1 September 1985 and quickly gained traction, leading to its extension to six series totaling 78 episodes by 1990. As viewership grew, budgets expanded to facilitate increased around , incorporating real yachts and marine environments to enhance authenticity. A pivotal production challenge arose in August 1989 when lead actor suffered a fatal heart attack at age 49 during a filming hiatus for the fifth series, necessitating significant script revisions. Writers adjusted the narrative to write out his character, Tom Howard, by having him perish in a accident at the start of the sixth and final series, allowing the storyline to continue while honoring the actor's legacy. The series encapsulated the Thatcher-era zeitgeist, portraying themes of self-made success, corporate rivalry, and the leisure industry's expansion in a period of deregulation and consumer boom, particularly in the economies of coastal towns like those in and Dorset. This context underscored the show's appeal, mirroring societal shifts toward aspiration and maritime entrepreneurship in 1980s .

Filming and locations

The principal exterior filming for Howards' Way took place along the River Hamble in , , capturing the yachting lifestyle central to the series' setting in the fictional town of Tarrant. Key locations included the village of Bursledon, which doubled as Tarrant and featured sites such as the Boatyard (standing in for the Mermaid Boatyard), a local petrol station, the Howards' family home, the Jolly Sailor pub, and ' chandlery. Additional spots encompassed for restaurant scenes, (portrayed as in one storyline), and Southampton's Civic Centre, used to represent a , a , and a fashion show venue. On-water sequences were shot in the River Hamble, , and along the coastline, utilizing authentic marinas, boatyards, and to enhance realism. To ensure accuracy in sailing depictions, the production employed professional advisor Bob Fisher, a renowned yachtsman, who guided on-water shoots involving the cast and crew during summer months when weather permitted. These sequences often required collaboration with experienced sailors to navigate the vessels safely, contributing to the show's emphasis on nautical authenticity. Interior scenes, including multi-room domestic and office sets, were recorded at the BBC's in , where extensive two-storey constructions allowed for complex dramatic interactions. The production team from Birmingham handled studio work, while a London-based drama unit oversaw overall coordination. Filming faced logistical hurdles, notably a 1988 incident when the yacht —used in key scenes—sank off on the Isle of Wight, disrupting the tight schedule and requiring rapid adjustments. Sea shoots were inherently weather-dependent, limiting opportunities to favorable conditions and adding to production pressures. editing occurred at facilities, with a focus on polished to mirror the aspirational sheen of American soaps like and , for which Howards' Way was often dubbed the "British equivalent." This glossy aesthetic was achieved through careful lighting and pacing to elevate the series' visual appeal. The boats featured in Howards' Way were integral to the series' theme, serving as symbols of ambition, rivalry, and the affluent lifestyle of coastal . Real vessels, often provided through collaborations with manufacturers for authenticity and , underscored plotlines involving boat design, racing, and corporate intrigue at the fictional Mermaid Boatyard. These inclusions not only drove dramatic events like regattas and attempts but also reflected the era's booming , where innovative designs like ultra-light yachts gained popularity among aspirational sailors. Prominent among them was the Flying Fish, a Laser 28 owned by the Howard family, which appeared in the opening credits and represented Tom's initial foray into boat restoration. Built by Performance Sailcraft (as Laser) starting in 1983 with a of 28.4 feet (8.66 meters), of 9 feet 6 inches (2.89 meters), and of 1,792 kg, it symbolized family unity and modest beginnings before escalating business ventures. The yacht's role highlighted everyday sailing challenges, including races in , and it remained a real-world icon, sinking in a 2009 collision but underscoring the series' enduring boating legacy. Tom Howard's ambitious design, the Barracuda of Tarrant, was a prototype Sadler Barracuda 45, embodying cutting-edge innovation with its double-skinned, unsinkable foam-core for safety and speed. Launched in 1988 by Sadler Yachts at Elephant Boatyard (doubling as in the show), it measured 45 feet (13.7 meters) in , with a of 12 feet 6 inches (3.8 meters), draught of 3 feet 6 inches to 8 feet (1.1 to 2.4 meters) via hydraulic lifting , and displacement of 7,272 kg. Featured in key episodes as a high-performance racer capable of 20 knots downwind, it drove plots of technological rivalry and corporate takeovers, while Sadler capitalized on the exposure through targeted advertising to boost sales. Another standout was the Spring of Tarrant, the prototype MG Spring 25 racing yacht designed by Tony Castro, which epitomized the fast, agile trailer-sailers popular in late-1980s Solent racing scenes. Produced by Yachts in 1987 with a length of 25.5 feet (7.77 meters), beam of 9 feet (2.74 meters), and shallow draught for easy beaching, it appeared in competitive sequences that advanced subplots of youthful ambition and yard rivalries. Its fractional rig and lightweight construction ( 2,041 ) allowed nimble performance, aligning with the show's emphasis on accessible yet thrilling ; the exposure helped propel the model into production across the , Brazil, and . Charles Frere's opulent Hatteras motor , named Huntsman, contrasted the sailboats by signifying ruthless wealth and power plays, often anchoring scenes of lavish entertaining and clandestine deals. This American-built luxury vessel, typically a 50- to 60-foot model from Hatteras Yachts with twin engines for coastal at 20-25 knots, reflected trends in motor as status symbols for the elite, far removed from the hands-on of the protagonists. Motorboats like the Sea Gypsy, a Sealine 285, added glamour through its appearance in from series 3 onward, showcasing the brand's sleek flybridge design. Built in 1986 with twin petrol V8 engines (originally AQ225, later upgraded), a length of 28 feet 5 inches (8.7 meters), beam of 10 feet 6 inches (3.2 meters), and top speed around 30 knots, it was used for filming and epitomized accessible powerboating for weekend escapes. Sealine's involvement via led to hundreds of similar models sold, capitalizing on the series' popularity to promote manufacturing excellence.
Boat NameModelBuilderKey SpecificationsRole in Series
Flying FishLaser 28Performance Sailcraft (Laser)LOA: 28.4 ft (8.66 m); Beam: 9 ft 6 in (2.89 m); Displacement: 1,792 kgHoward family yacht; opening credits; family sailing and restoration plots
Barracuda of TarrantSadler Barracuda 45Sadler YachtsLOA: 45 ft (13.7 m); Beam: 12 ft 6 in (3.8 m); Draught: 1.1-2.4 m; Displacement: 7,272 kgTom's prototype design; racing and business rivalry
Spring of TarrantMG Spring 25MG YachtsLOA: 25.5 ft (7.77 m); Beam: 9 ft (2.74 m); Displacement: 2,041 kgRacing sequences; youthful ambition and Solent competitions
HuntsmanHatteras (50-60 ft class)Hatteras YachtsLOA: ~50-60 ft; Twin diesels; Speed: 20-25 knotsCharles Frere's luxury motor yacht; status and intrigue
Sea GypsySealine Ambassador 285SealineLOA: 28 ft 5 in (8.7 m); Beam: 10 ft 6 in (3.2 m); Speed: ~30 knotsClosing credits; motorboating glamour and product showcase

Cast and characters

Main cast

The principal cast of Howards' Way featured a core group of actors portraying the central Howard family and key business rivals in the yachting world, with roles spanning the series' six seasons from 1985 to 1990. These performers brought depth to the show's themes of ambition and family dynamics through sustained character arcs.
ActorCharacterSeries Duration
Maurice ColbourneTom Howard1–5
Jan HarveyJan Howard1–6
Tony AnholtCharles Frere1–6
Tracey ChildsLynne Howard1–3, 5–6
Glyn OwenJack Rolfe1–6
Stephen YardleyKen Masters1–6
Maurice Colbourne, a stage and born in 1939, led the series as Tom Howard, the determined boat designer whose professional transition drives much of the ; his in 61 episodes established the character's resilient persona before his from a heart attack in August 1989 at age 49, during a filming break for series 5, which necessitated script rewrites to address the character's absence in the final season. Jan Harvey portrayed Jan Howard across all 78 episodes, embodying the supportive yet independent wife and boutique owner; Harvey, born in 1947 in , drew on her prior television experience to create a grounded presence central to family tensions. Tony Anholt played the suave antagonist Charles Frere in 72 episodes throughout the run, leveraging his international background—born in to an Anglo-Dutch family and raised in , , and Britain—to suit the role's worldly, jet-setting tycoon. Anholt, who began as a continuity announcer, brought a charismatic edge honed from earlier roles in series like . Tracey Childs appeared as the impulsive Lynne Howard in 36 episodes, absent from series 4 due to her character's storyline but returning for the finale; at age 21 when cast, Childs' youthful energy captured the daughter's rebellious spirit, marking her after minor television appearances. Casting emphasized ensemble chemistry to mirror the interconnected yachting community, with producers selecting actors like Anholt and for their ability to convey subtle rivalries and alliances; notable disruptions included departures such as Patricia Shakesby's exit as Polly Urquhart during series 5, driven by the actress's decision to leave the production, though the core leads remained stable until Colbourne's untimely passing.

Recurring characters and cast

The Urquhart family served as key recurring figures in Howards' Way, representing the tensions within Tarrant's affluent elite. portrayed Gerald Urquhart, Charles Frere's loyal right-hand man at the Leisurecruise company, whose professional dedication often clashed with his strained . Gerald's to was depicted as loveless, highlighting family dysfunction amid business pressures in the . Patricia Shakesby played Polly Urquhart, Gerald's socially ambitious wife and mother to , who transitioned from a bored corporate to an aspiring fashion designer, forging close ties with through shared social circles. Her character's departure during the fifth series in 1989, driven by Shakesby's decision to leave the production, shifted focus away from the Urquharts' domestic intrigues, allowing other ensemble threads to dominate. Cindy Shelley embodied Abby Urquhart, the socially awkward daughter of Gerald and Polly, who returned from a finishing to navigate family expectations and romantic entanglements in Tarrant, often seeking from her parents' world influences. Abby's arc underscored intergenerational conflicts, with her rebellious streak adding layers to the family's business and personal ties. Dulcie Gray appeared as Kate Harvey across multiple series as a semi-regular, portraying Jan Howard's kind-hearted yet compulsive-gambling mother, whose supportive presence bridged family and community dynamics in the sailing community. Gray's recurring role spanned 68 episodes, providing continuity and warmth to the ensemble despite her character's occasional financial mishaps. The show's casting evolved to incorporate a broader ensemble of supporting players, including business rivals like those in the Relton Marine circle and romantic interests intertwined with family lineages, fostering rivalries and alliances within the yachting sector. This growth in recurring roles enhanced the narrative's exploration of interpersonal and professional webs, though actor departures, such as Shakesby's, occasionally necessitated adjustments to ongoing storylines.

Narrative

Plot summary

Howards' Way follows the as they navigate the cutthroat world of and business in the fictional coastal town of Tarrant. The series begins with Tom Howard, a skilled aircraft designer, who is made redundant and channels his expertise and severance pay into revitalizing the struggling boatyard owned by his friend Jack Rolfe. This venture immediately strains his marriage to , who launches her own boutique fashion business, while their children—son and daughter Lynne—grapple with teenage rebellions and personal turmoil. Central to the narrative is the escalating rivalry between the upstart Howards and the established empire of ruthless tycoon Charles Frere, whose Relton Marine dominates the local industry. Tom's efforts to modernize the yard lead to business expansions, innovative boat designs, and tense negotiations, but are repeatedly undermined by Frere's corporate maneuvers, including and attempts. Interwoven are family crises, such as Jan's with her business partner , leading to divorce and emotional fallout, alongside Lynne's risky romances and Leo's ambitions in and beyond. Subplots explore multi-generational tensions, including the Frere family's internal power struggles and alliances formed through marriages and betrayals. As the series progresses across six seasons, key developments include high-stakes races marred by disasters, such as boat explosions and near-fatal accidents that test loyalties and expose vulnerabilities. Betrayals abound, from corporate to personal infidelities, while themes of ambition drive characters into , financial ruin, and unexpected partnerships. The narrative builds to a tragic climax in the sixth series, where dies in a accident, prompting a to the Howard-Frere rivalry as the Mermaid yard's future is secured through Leo's leadership and Jan's reconciliation efforts.

Themes and style

Howards' Way explored the rise of and in , portraying the industry as a microcosm of Thatcher-era economic ambition and risk-taking, where characters like Tom Howard transition from naval officer to self-made boat designer amid corporate rivalries and market fluctuations. The series depicted family disintegration as a consequence of unchecked ambition, with the Howard marriage straining under professional pressures, yet enduring through underlying devotion, highlighting tensions between personal relationships and business pursuits. Gender roles in business were examined through characters like , who establishes her own firm, embodying female empowerment in a male-dominated corporate world while navigating romantic entanglements that underscore evolving societal norms. Stylistically, the series featured glossy production values, characterized by sweeping coastal shots of the Solent and Hamble River to evoke luxury and escapism, contrasting with the more confined urban settings of contemporary soaps. Melodramatic dialogue drove the narrative, with heightened emotional confrontations typical of soap opera conventions, while the integration of real yachting events and authentic sailing sequences added credibility to the maritime business plots. The music contributed to an aspirational tone, with Simon May's orchestral theme tune "Always There," featuring lyrics by Don Black and vocals by from the second series onward, symbolizing enduring success and romance amid turmoil. Supporting orchestral scores amplified dramatic moments, underscoring conflicts in boardrooms and on the water with sweeping, emotive arrangements that reinforced the show's glamorous yet tense atmosphere. In comparisons to contemporaries, Howards' Way offered a less gritty portrayal of British life than , which launched in the same year and focused on working-class struggles in London's East End, positioning the series instead as an aspirational counterpoint celebrating wealth and leisure. It diverged from the community-oriented domesticity of by emphasizing high-stakes entrepreneurship over everyday northern realism, though critics often lambasted it for shallow characterizations that prioritized spectacle over depth, dubbing it "Yachts of the Raj" for its superficial opulence.

Reception and legacy

Critical reception

Upon its premiere in , Howards' Way received a mixed critical reception, with reviewers praising its escapist , high values, and engaging storylines centered on the affluent world, while criticizing its melodramatic and often implausible plots alongside stereotypical character portrayals. The series' lavish depiction of luxury lifestyles and nautical settings was highlighted as a strength, offering viewers a glossy alternative to more gritty dramas of the . The show's viewership reflected its popularity, consistently attracting audiences of over ten million viewers across all six series, making it a standout success for BBC1 in the late 1980s. This sustained appeal peaked in the early seasons, underscoring its role as prime-time entertainment amid competition from American imports like . Howards' Way received no major or awards during its run. In retrospective analyses from the 2000s onward, the series has gained nostalgic status as a quintessential 1980s artifact, celebrated for its over-the-top and period-specific , with academic examinations noting how its portrayal of women succeeding in and challenged male dominance while reflecting Thatcherite societal norms of and .

Cultural impact

Howards' Way significantly contributed to popularizing leisure boating in by glamorizing the , portraying it as an aspirational symbol of and . The series, set in the fictional coastal town of Tarrant (filmed around the River Hamble), showcased the world of yacht design, , and as intertwined with personal ambition and , drawing millions of viewers to envision themselves in that milieu. This depiction brought the desirability of into British homes, sparking increased interest in the activity among a broader audience beyond traditional enthusiasts. Local marinas and boatyards in , such as those in Bursledon and Hamble, experienced a surge in and visitor inquiries following the broadcast, as fans sought to experience the on-screen locations firsthand. As a prime-time BBC drama, Howards' Way left a lasting mark on television by establishing a template for glossy, upscale soaps that contrasted with grittier contemporaries like EastEnders. Often described as the "British Dallas" for its focus on affluent business intrigues and family rivalries amid luxury settings, the series influenced the production of subsequent high-concept dramas emphasizing wealth and interpersonal drama. Its narrative style, blending romance, betrayal, and corporate scheming in a context, resonated as a cultural touchstone of 1980s escapism, embedding themes of conspicuous consumption into the public imagination. The show's enduring fanbase in the reflects its cult status, with active online communities and retrospective media sustaining interest. Dedicated , such as The Howards' Way Podcast, methodically revisit episodes, analyzing storylines and details for modern audiences. BBC documentaries like The Cult of Howards' Way (2008) explore its history, while local events, including themed gatherings at the Royal Southern in Hamble, incorporate Howards' Way motifs—such as 1980s dress codes—to commemorate its legacy. In , the series marked its 40th anniversary with reflections on its cultural significance. These revivals highlight the series' role in fostering niche communities and nostalgia-driven appreciation. Broader societal reflections position Howards' Way as an emblem of Thatcher-era yuppie excess, critiquing and celebrating the decade's emphasis on , , and material wealth. Characters like the self-made boat designer Tom Howard embodied the "yuppie" archetype, navigating cutthroat business deals and lavish lifestyles that mirrored the monetization of leisure spaces under . The series' portrayal of luxury yachts and designer attire as markers of success underscored the era's materialism, influencing discussions of Thatcherism's cultural footprint by illustrating a sanitized vision of prosperity amid social divides. Academic analyses further note how it arranged public and private spaces through an economic lens, reinforcing the ' fusion of personal ambition with commodified landscapes.

Episodes and releases

Series overview

Howards' Way aired for six series on , with each series consisting of 13 episodes running approximately 50 minutes in duration. The programme maintained a consistent format throughout its run, without notable changes such as two-part specials. Transmission occurred annually in the autumn on Sundays, with approximately 9-10 month gaps between series due to scheduling constraints; for instance, a 9-month break separated the end of series 5 on 26 November 1989 from the start of series 6 on 2 September 1990. The following table summarizes the series structure, including episode counts, transmission periods, and key production credits. Directors and writers varied across episodes within each series, drawn from a rotating team.
SeriesEpisodesTransmission PeriodDirectorsWriters
1131 September – 24 November 1985 (Sundays)Pennant Roberts, Sarah Hellings, Tristan de Vere Cole, Allan Prior (devisers), Jeremy Burnham, Douglas Watkinson
21331 August – 23 November 1986 (Sundays)Sarah Hellings, Tristan de Vere Cole, Peter Rose, Allan Prior, Jeremy Burnham, Douglas Watkinson
3136 September – 29 November 1987 (Sundays)Michael E. Briant, Matthew Robinson, Frank W. SmithDouglas Watkinson, Jeremy Burnham, Allan Prior
4134 September – 27 November 1988 (Sundays), Jeremy Summers, Douglas Watkinson, Jeremy Burnham, various team members
5133 September – 26 November 1989 (Sundays)Matthew Robinson, , othersDouglas Watkinson, Allan Prior, team scripts
6132 September – 25 November 1990 (Sundays), Jeremy Summers, othersDouglas Watkinson, Jeremy Burnham, concluding team
Production notes highlight the collaborative nature of the creative team, with scripts often credited to multiple contributors per episode and direction handled by regulars to ensure stylistic consistency.

Home media and tie-ins

The home media releases of Howards' Way began with tapes issued by Video in the late 1980s, offering individual episodes and select compilations for the market during the series' original run and immediate aftermath. These editions captured the high-gloss drama in standard definition, targeting fans eager to rewatch the 78-episode saga at home. DVD releases followed in the 2000s, with issuing the complete first series on 20 March 2006, featuring remastered episodes for improved picture quality. Subsequent series were released individually, culminating in a 24-disc complete collection released on 26 October 2009, also remastered, which compiled all six series spanning 1985 to 1990. A repackaged version of this PAL Region 2 set was released on 27 February 2023 and remains the primary physical format available in the and as of 2025, with no official Blu-ray edition produced. Digital streaming options have been intermittent; the full series was available on (incorporating content) until November 2024, providing on-demand access to the entire run; as of November 2025, coverage has lapsed in major platforms like . Tie-in novelizations expanded the series' narrative beyond television, with scriptwriter John Brason authoring a series of six books published by Grafton Books between 1986 and 1990, adapting key storylines from the early seasons into format. These included titles like Howards' Way No. 1 and No. 2, culminating in an that consolidated the adaptations for collectors. The theme music, composed by , received standalone releases, including a 1985 vinyl single by The Simon May Orchestra and the vocal version "Always There" performed by on her 1988 Marti Webb Sings The Great Themes from Television. Later compilations, such as May's 2024 Doof, Doof - The Autobiography Collection, reissued the instrumental theme alongside other TV scores. Merchandise from the capitalized on the show's theme, including scale models of featured yachts like the Sadler Barracuda 45, which was prominently advertised as the vessel used in the series to appeal to enthusiasts. Promotional items such as calendars and tie-in features in fan magazines like further engaged viewers, often highlighting the glamorous coastal lifestyle depicted in Tarrant. Internationally, the series saw DVD editions tailored for overseas markets, with releasing a Region 4 complete collection box set in , making all 78 episodes accessible in format for local audiences. In , the UK-originated Region 2 DVDs have been widely distributed and aired on channels like , supporting reruns across the continent.