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IHOP

IHOP, officially the International House of Pancakes, is an American multinational restaurant chain specializing in foods, with pancakes as its signature item. Founded in 1958 by brothers Al and Jerry Lapin, the first location opened in Toluca Lake, a suburb of , . The chain emphasizes family-friendly casual dining and serves items around the clock, alongside lunch and dinner options such as burgers, sandwiches, and salads. Since its inception, IHOP has expanded significantly through franchising, with 100% of its restaurants operated by independent franchisees. As of 2025, there are over 1,800 IHOP locations worldwide, including more than 1,600 in the United States, spanning all 50 states as well as international markets like Mexico, Canada, and the Middle East. The company is a subsidiary of Dine Brands Global, Inc., a Pasadena, California-based firm that also franchises Applebee's and has pursued dual-branded concepts combining the two brands to drive growth. IHOP's menu highlights customizable pancakes in varieties like , , and fruit-topped, often served with syrups and toppings inspired by its "" theme, though rooted in American . Key milestones include rapid early growth in the 1960s, acquisition by Wienerwald Holding in 1979, and the 2007 purchase of followed by the rebranding of its parent company to DineEquity in 2008 (now Dine Brands Global), which shifted focus to and expansion. The chain is recognized for its role in popularizing all-day dining and community involvement, such as fundraisers for children's causes.

History

Founding and early development

The International House of Pancakes (IHOP) was founded on July 7, 1958, by brothers Al Lapin Jr. and Jerry Lapin, along with early investors Al and Trudy Kallis, in Toluca Lake, a suburb of , . The brothers, inspired by the tropical flavors of coconut syrup and a vision for a dining spot, sought to create a casual centered on s served all day, appealing to children and parents alike with an emphasis on breakfast meals beyond traditional morning hours. The name "International House of Pancakes" was chosen to suggest a worldly menu theme, featuring exotic varieties like Tahitian Orange Pineapple and Coconut, prepared by a Cordon Bleu-trained chef, even though the core offerings remained rooted in American-style breakfast fare such as buttermilk s and affordable combos priced around 50-60 cents. Early innovations included a with floats and value-driven breakfast deals to attract families, setting the tone for IHOP's welcoming, blue-roofed design that became iconic. From its single Toluca Lake location, IHOP quickly pursued expansion through franchising, beginning in 1960 under the leadership of the Lapin brothers. This model fueled rapid early growth, reaching approximately 12 restaurants by the end of 1960, primarily in , as franchisees embraced the simple, profitable concept of all-day breakfast dining. The chain's focus on fresh, griddle-cooked pancakes and a kid-friendly atmosphere helped it gain traction amid the post-war suburban boom, establishing a foundational identity as an accessible rather than a eatery. By , IHOP went public, further accelerating its development while maintaining the original vision of family-oriented meals with international flair.

Expansion and ownership changes

IHOP experienced rapid domestic expansion in the 1960s, growing from a handful of locations to over 100 restaurants by through aggressive that began in 1960. This milestone reflected the chain's appeal as a family-oriented destination, enabling it to spread across the . By the early 1970s, IHOP had established its first international outpost in in 1969, marking the beginning of its global footprint. Subsequent international growth accelerated in the late 20th and early 21st centuries, with entries into in 2007, followed by expansions into the (including the and ) in the 2000s and , including in 2017, in the . These developments transformed IHOP from a U.S.-centric chain into a multinational with over 1,800 locations worldwide by the , the majority operated by . IHOP's corporate ownership underwent several transformations starting in the mid-20th century. Incorporated in 1961 and initially publicly traded as the International House of Pancakes, the company restructured in 1963 as International Industries, Inc., to oversee a portfolio of franchised brands. In 1979, a majority stake was acquired by Wienerwald Holding AG, a firm that owned other chains, though this ownership ended amid Wienerwald's in the early 1980s. A management-led buyout in 1987, spearheaded by Richard Herzer, repurchased the company for approximately $50 million from prior investors. The company returned to public markets with an (IPO) in 1991, trading on under the ticker IHP, which funded further expansion including the opening of its 500th restaurant in 1992. In 2007, IHOP Corporation acquired Applebee's International, Inc., for $1.9 billion in a , creating a dual-brand parent entity initially named DineEquity, Inc., to leverage synergies between the breakfast-focused IHOP and the casual-dining . This merger positioned DineEquity as a leading multi-brand restaurant operator, with nearly all locations franchised. In 2018, the parent company rebranded to , to emphasize its international scope and brand-level autonomy amid ongoing growth strategies. Recent developments in 2025 include announcements for the debut of dual-branded /IHOP restaurants in , starting with a location in , and the introduction of non-traditional IHOP formats in , such as at highway rest stops, as part of plans to open 13 new dual-branded sites that year. These initiatives aim to enhance in while optimizing real estate efficiency.

Business operations

Menu and offerings

IHOP's menu centers on items available all day, featuring a wide array of , , waffles, and egg-based dishes designed for quick service and family dining. Signature offerings include the Rooty Tooty Fresh 'N Fruity , a combo of two fruit-topped (such as or varieties) served with eggs and bacon or sausage, originally introduced in the 1980s and periodically revived as a limited-time item. Another staple is the Big Steak , filled with steak, , green peppers, tomatoes, onions, Cheddar and Jack cheeses, and topped with , paired with three . Customers can customize orders with various toppings like fruits, chocolates, and nuts, alongside a selection of syrup flavors including original , , , , and . While maintaining its breakfast emphasis, IHOP expanded its menu in the early 1980s to incorporate lunch and dinner options, adding items such as burgers, sandwiches, salads, and full entrees like and to appeal to a broader customer base beyond morning hours. In response to growing demand for plant-based choices, the chain introduced vegetarian and vegan options during the , including Impossible sausage patties, plant-based breakfast sandwiches, and customizable items like or vegetable omelettes without meat. These additions allow for lacto-ovo vegetarian selections (with and eggs) and stricter vegan builds by substituting ingredients like or fruit sides. Pricing emphasizes value through combo meals and promotions, such as anniversary short stacks of three pancakes offered for around 59 cents in 2017 to mark the chain's 59th year, drawing in budget-conscious families. Current everyday value menus feature combos like the Faves (two pancakes, two eggs, and two strips or sausage links) starting at $6, alongside senior and kids' options for affordability. Nutritional and details are accessible via IHOP's interactive online , which breaks down calories, , and ingredients for menu items to support dietary planning. Portions are generally family-sized, with entrees like omelettes and stacks providing substantial servings, while kid-friendly meals such as the Combo—a large or chocolate chip topped with , chocolate chips, and a —offer playful, smaller-scale options around 450-540 calories.

Locations and franchising

As of October 2025, IHOP operates approximately 1,800 locations worldwide, with over 1,600 located in the United States across all 50 states and territories including and . The remaining international footprint includes more than 100 restaurants in over a dozen countries, such as , , , the , , , , , , and the , reflecting a strategic emphasis on and the . Nearly 100% of all IHOP restaurants are franchised, enabling scalable growth while minimizing direct operational costs for parent company Global. IHOP's franchise model features relatively accessible entry barriers to attract diverse operators, with an initial of $50,000 (including a $15,000 development fee and $35,000 ) and total investment ranging from $1.75 million to $5.2 million depending on site size, , and equipment needs. Franchisees receive comprehensive support from Global, including assistance in , comprehensive training programs, ongoing operational guidance, and a centralized to ensure consistency in ingredients and standards. This model has facilitated steady expansion, particularly through multi-unit developers who commit to opening multiple locations over time, including plans to open 23 dual-branded restaurants ly and 12 to 14 domestically in 2025. IHOP restaurants encompass various site types to adapt to different markets and opportunities, including traditional standalone diners that emphasize family-friendly service and recent non-traditional formats such as dual-branded sites co-located with sister brand , which share kitchens and entrances while maintaining distinct dining areas. Co-branding extends to select travel hubs like , enhancing accessibility for on-the-go customers, though formats remain experimental and limited. Internationally, IHOP adapts its operations to local cultures and regulations, such as offering halal-certified menu options in Middle Eastern markets like the UAE, , and to align with dietary preferences while preserving core pancake and breakfast offerings. These adaptations, including localized promotions and ingredient sourcing, support cultural expansions that began gaining momentum in during the late , with the first locations opening in the as part of broader Pacific growth.

Marketing and branding

Advertising campaigns

IHOP's advertising efforts have historically emphasized its role as a welcoming destination for families, highlighting affordable breakfast options and the joy of shared meals. In the 1970s through the 1990s, the chain aired numerous television commercials featuring diverse families gathering around stacks of pancakes and classic breakfast dishes, portraying IHOP as a casual, everyday spot for quality time together. These ads often showcased the variety of pancake flavors and combinations, reinforcing the brand's core identity as a pancake house while appealing to parents and children alike. Over the decades, IHOP has employed memorable slogans to capture its approachable, indulgent vibe. The long-running "Come hungry. Leave happy." , introduced in 2003, became a cornerstone of the brand's messaging, underscoring the satisfaction of hearty portions and fresh preparations. This evolved into campaigns like "Eat up every moment" in 2016, which focused on the emotional connections formed over breakfast, and "Let's Put a Smile on Your Plate" in 2022, emphasizing joy and creativity in meals. A pivotal philanthropic initiative integrated into IHOP's is National Pancake Day, launched in 2006 to coincide with the chain's commitment to community support. On this annual event, typically held in or , guests receive a free short stack of pancakes in exchange for donations to children's charities, such as Children's Miracle Network Hospitals. Since its inception, the campaign has raised over $30 million through these in-restaurant fundraisers and related promotions, blending goodwill with brand visibility to foster loyalty. Entering the 2010s, IHOP shifted toward digital marketing to engage younger audiences and drive foot traffic. Social media contests became a key tactic, such as the 2016 "My IHOP Photo Contest," where participants shared memorable moments from IHOP visits on platforms like Twitter and Facebook for chances to win free breakfast for a year, generating user-generated content and buzz. Earlier efforts included video contests on Facebook in 2012, encouraging fans to create content about their IHOP experiences. Complementing these, IHOP introduced app-based loyalty programs like the International Bank of Pancakes in 2022, where members earn PanCoins for every $5 spent, redeemable for free items and emphasizing the chain's 24/7 availability for anytime cravings. Email campaigns further promote limited-time deals, reinforcing accessibility and value. In 2024, IHOP promoted an "All-You-Can-Eat Pancakes" deal to boost traffic. By 2025, the chain in-housed its creative agency to pursue a more ambitious marketing agenda aimed at cultural relevance, alongside new TV commercials and the Pancake of the Month promotion to encourage repeat visits.

Logo evolution

IHOP's logo has evolved several times since its founding. Key updates occurred in 1982 and 1994, refining the wordmark and color scheme. In June 2015, the chain introduced its first major redesign in over 20 years, created by Studio Tilt. The update added a red curved element beneath the "O" and "P" letters, transforming the previous design—perceived by some as resembling a frown—into a smiling face to evoke happiness and positive associations with dining experiences. This change was implemented across menus, signage, websites, and advertising to enhance the brand's approachable image.

Name change initiatives

In 2018, IHOP launched a high-profile temporary rebranding known as IHOb, announced on , to promote its into burger offerings and diversify beyond its traditional focus. The involved flipping the "P" in IHOP to "B," reimagining the as "International House of Burgers," and highlighting seven new Ultimate Steakburger varieties made with 100% USDA Choice Black Angus beef. To build anticipation, IHOP teased the change with cryptic posts starting early , temporarily updating its handle and other profiles to @IHOb, and altering billboards outside locations to obscure the final letter of the name. This aimed to generate buzz around the burgers, which were positioned for all-day appeal, including lunch and dinner meals. The strategic intent behind the IHOb initiative was to address IHOP's challenges with declining same-store sales—marking ten consecutive quarters of drops—and intensifying competition from fast-casual chains in the and segments, where traffic had been softening. By emphasizing burgers, IHOP sought to reposition itself as a more versatile casual dining option, countering perceptions that it was solely a breakfast destination and encouraging visits outside peak morning hours. The campaign's provocative nature, including a social media blackout on direct explanations until the reveal, was designed to spark conversation and drive to non- items, aligning with broader efforts to grow the dinner daypart. The IHOb effort generated significant media attention, achieving over 36 billion impressions and trending nationally on , though sales results were mixed overall for the chain. Burger sales quadrupled during the campaign's peak, and dinner sales mix increased by 200 basis points in the initial weeks, with permanent additions to the burger menu helping sustain some gains in non-breakfast categories. However, IHOP's broader same-store sales continued to face pressures from industry trends. The rebrand lasted about a month, with the name reverting to IHOP on July 9, 2018, after which the company clarified it as a promotional tactic rather than a permanent shift. In 2019, IHOP revisited burger promotion with a follow-up campaign that teased another "" but avoided altering the , instead humorously new Black Angus beef burgers as "pancakes" to reinforce all-day dining without further rebrands. This approach built on the 2018 buzz to highlight menu diversification, including ongoing burger options, while emphasizing the chain's commitment to serving breakfast-inspired items anytime. No additional initiatives have occurred since, with IHOP focusing on integrated for its expanded all-day offerings.

Controversies

Labor disputes

In recent years, IHOP franchises have faced several labor disputes involving wage issues, harassment, and discrimination, primarily handled through settlements with regulatory agencies like the (EEOC) and state labor departments. These cases highlight challenges in the model, where local operators are responsible for compliance with employment laws. A significant wage-related dispute arose in 2025 when Mesk Investments, an IHOP franchisee operating multiple locations in Washington state, agreed to a settlement fund of up to $6.3 million (with net payments to class members estimated at $4.09 million after fees and costs) to resolve allegations of violating state pay transparency laws. The lawsuit claimed that the company failed to disclose salary ranges in job postings from January 1 to November 30, 2023, affecting numerous job applicants who were denied information about potential compensation. The settlement provides payments to eligible class members, estimated at up to $5,000 per person, and requires Mesk to implement compliant hiring practices moving forward. Earlier that year, employees at IHOP locations in the Kansas City area, including and Northland, filed complaints with the Department of Labor after going more than a month without paychecks due to franchise mismanagement. Workers reported financial hardship, including risks of , stemming from operational failures by the local operator, though the company eventually issued back pay following the complaints. This incident underscored vulnerabilities in franchise oversight for timely wage payments. Sexual harassment allegations have also led to notable EEOC actions against IHOP franchises. In 2022, Koerner Management Group, Inc., which operates IHOP restaurants in and , settled a for $125,000 after the EEOC charged that a male manager subjected at least two teenage female employees to pervasive , including unwanted sexual advances, comments, and touching, prompting their resignations. The included monetary for the victims and mandated anti- and updates at the franchises. Similar patterns of vulgar treatment toward female servers have appeared in prior cases, such as a 2018 EEOC suit against IHOP locations involving offensive language and conduct by staff, resulting in a $975,000 for 16 affected employees. On the discrimination front, in 2024, Suncakes NC, LLC, owner of a IHOP, reached a $40,000 EEOC settlement for and retaliation against a Christian cook who requested Sundays off for . The employee, hired with the accommodation in place, faced denial and termination after new management took over in 2021; the requires annual training on religious accommodations and other preventive measures.

Other legal challenges

In June 2024, the U.S. Department of Labor's Wage and Hour Division filed a civil lawsuit in the U.S. District Court for the Southern District of Illinois against R & R Restaurant Group Inc. and 2103 Restaurant Group LLC, owned by Khalid Ramadan, for operating IHOP franchises in O'Fallon and Alton, Illinois. The suit alleges violations of the Fair Labor Standards Act from March 2020 to February 2022, including retaining servers' tips for the restaurant or sharing them with non-tipped staff, deleting employee shifts to evade overtime payments, paying tipped workers a subminimum $2.13 hourly wage instead of Illinois' required minimum, and compensating overtime hours at straight-time rates rather than time-and-a-half. These actions affected 179 workers and owed $183,945 in back wages and an equal amount in liquidated damages, totaling $367,890, plus a proposed $199,577 civil money penalty. Separately, in August 2024, the Office of Labor Standards announced a with Restaurants, Inc., doing business as IHOP, resolving allegations of violations under the city's Secure Scheduling Ordinance, Paid Sick and Safe Time Ordinance, and Wage Theft Ordinance. The agreement required payment of $323,089.34 in financial remedies to 297 affected workers and $4,298.71 in civil penalties to the city, addressing issues such as improper scheduling practices and wage theft. Additionally, IHOP agreed to pay $5,681.05 to one employee for retaliation under the Paid Sick and Safe Time Ordinance after the worker requested leave, with the company committing to future compliance with all applicable local laws. In November 2025, a former employee filed a lawsuit in Colorado state court against the owner of several IHOP franchises, alleging wage theft including failure to pay minimum wages and overtime. Dine Brands Global, IHOP's parent company, has faced broader regulatory scrutiny over franchise operations, including the Federal Trade Commission's 2023 request for information on franchisor practices such as control over franchisees and undisclosed fees, which prompted industry-wide responses highlighting potential compliance risks in dual-brand models. This inquiry, extended into 2024, emphasized transparency in franchise agreements but did not result in specific enforcement actions against Dine Brands at that time.

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