Issa Rae
Jo-Issa Rae Diop (born January 12, 1985), known professionally as Issa Rae, is an American actress, writer, producer, and comedian.[1][2]
Rae first gained widespread recognition for creating, writing, and starring in the YouTube web series Awkward Black Girl (2011–2013), which she self-produced and which earned a Shorty Award for Best Web Show.[3]
This success led to her development of the HBO comedy series Insecure (2016–2021), where she served as creator, executive producer, co-writer, and lead actress portraying Issa Dee, earning her three Golden Globe nominations, three Emmy nominations, and multiple NAACP Image Awards for outstanding actress and writing in a comedy series.[4][5]
Through her production company Hoorae Media, Rae has executive produced films such as The Photograph (2020) and The Hate U Give (2018), and voiced a character in the Academy Award-winning animated short Hair Love (2019).[1][6]
Rae received the Peabody Trailblazer Award in 2023 for her contributions to entertainment, particularly in amplifying diverse voices through independent digital content creation.[6]
While her work has been praised for its authentic depiction of young Black professional life, it has occasionally faced criticism from audiences over narrative choices, such as the series finale of Insecure, though no major legal or ethical controversies have significantly defined her career.[7]
Early life and education
Family background and upbringing
Jo-Issa Rae Diop was born on January 12, 1985, in Los Angeles, California, to Abdoulaye Diop, a pediatrician and neonatologist originally from Senegal, and Delyna Hayward Diop, an African-American educator from Louisiana.[8][9] Her parents met while studying in France.[10] Rae is one of five children, including four siblings such as brothers Amadou and Lamine.[11][12] The family lived briefly in Dakar, Senegal, during Rae's early childhood before relocating to the greater Los Angeles area, where her father established a medical practice in Inglewood.[10] This peripatetic upbringing, combining Senegalese heritage with American environments, contributed to Rae's sense of cultural dislocation; she has recounted feeling like an outsider among Black American peers due to her biracial and bicultural identity.[13] Her father's successful medical career afforded the family relative affluence, including residence in upscale communities like Potomac, Maryland, at times, which further distanced her from typical urban Black cultural experiences she later explored in her work.Formal education and early influences
Rae attended King Drew Magnet High School of Medicine and Science in South Los Angeles, a school focused on medical training with a predominantly Black and Latino student body.[14] Initially aspiring to a medical career like her physician father, she participated in acting activities there, marking her early entry into performance.[15] An emergency room visit during this period, however, convinced her that medicine was not her calling, redirecting her interests toward creative pursuits.[15] She enrolled at Stanford University, where she majored in African and African American Studies with a minor in political science, graduating with a Bachelor of Arts degree in 2007.[16] The transition to Stanford represented a significant culture shock for Rae, shifting from her high school's demographic to a more diverse campus environment that nonetheless challenged her sense of belonging.[17] Alongside her coursework, she took theater classes and founded the Blackstage Theater group, producing short films that honed her skills in writing and directing.[11] Key influences during her formal education included professors in African American studies and drama, who recognized her talents and affirmed that she could build a career in acting and writing rather than defaulting to more conventional paths.[15] Her major's emphasis on African American culture fostered early self-awareness that informed her artistic voice, emphasizing authentic representations drawn from personal and communal experiences.[18] These academic and extracurricular engagements at Stanford laid the groundwork for her later independent content creation, bridging her educational background with emerging creative ambitions.[19]Career trajectory
Web series origins and Awkward Black Girl
Issa Rae initiated her independent content creation in the early 2010s, leveraging YouTube to produce original material after facing challenges securing roles that aligned with her vision of nuanced black female characters. Recognizing the scarcity of authentic representations in mainstream media, she self-financed and directed her initial projects, emphasizing everyday awkwardness and interpersonal dynamics over stereotypical narratives. This approach stemmed from her determination to control her creative output, bypassing gatekeepers in Hollywood who often prioritized formulaic portrayals.[20][21] The Mis-Adventures of Awkward Black Girl (ABG), Rae's breakthrough web series, premiered on February 3, 2011, via a dedicated YouTube channel, with the debut episode "The Stop Sign" introducing protagonist J, an introverted young black woman navigating mundane social discomforts like traffic encounters.[22] Rae wrote, produced, directed, and starred as J, handling much of the production on a shoestring budget with a small crew, resulting in episodes typically 5 to 10 minutes long that captured unpolished, relatable scenarios in office, dating, and friendship contexts. The series comprised two seasons, totaling around 16 episodes, focusing on J's internal monologues and failed attempts at assertiveness, which resonated through sharp, self-deprecating humor drawn from Rae's observations of cultural mismatches.[23][24] To expand production beyond initial self-funding, Rae launched a Kickstarter campaign in 2011 seeking $30,000, which exceeded goals rapidly—raising over $3,300 in the first day alone—enabling higher-quality episodes and broader distribution.[25] The series quickly amassed viewership through organic social media sharing, with the premiere episode surpassing 240,000 views by September 2011, signaling early viral potential among audiences underserved by network television.[26] Reception highlighted ABG's role in pioneering digital content for black creators, earning praise for its authentic depiction of non-archetypal black experiences and influencing subsequent independent web productions. Critics noted the writing's specificity in parsing daily awkwardness, despite modest production values, which prioritized narrative candor over polish.[27][28] The series' success propelled Rae into wider recognition, including features in outlets like Forbes and talks at venues such as Google, establishing it as a template for creator-driven storytelling that later informed her HBO series Insecure.[20][29]Breakthrough with Insecure
Insecure, Rae's semi-autobiographical HBO comedy series loosely inspired by her web series The Misadventures of Awkward Black Girl, represented her entry into premium cable television following the online success of her earlier work.[30][31] The series, which Rae co-created, co-wrote, executive produced, and starred in as Issa Dee—a 29-year-old Black woman navigating career stagnation, relationships, and friendships in Los Angeles—premiered online via HBO Now and HBO Go on September 23, 2016, with its television debut on October 9, 2016.[32][33] The pilot episode attracted approximately 1.1 million viewers, contributing to season one averages exceeding 500,000 viewers per episode despite later seasons seeing declines to around 250,000–400,000.[33][34] The show ran for five seasons through December 2021, earning widespread critical praise for its authentic depiction of Black millennial life, with a 97% approval rating on Rotten Tomatoes across seasons.[35] Rae received multiple Primetime Emmy nominations for Outstanding Lead Actress in a Comedy Series (2017, 2018, 2020, 2022), among 14 total nominations for the series, including wins for technical categories like single-camera picture editing.[36][37] Critics highlighted Rae's milestone as the first Black woman to create, executive produce, write, and star in a premium cable series, crediting Insecure with elevating her from independent web creator to established television figure.[32] Insecure's success facilitated Rae's subsequent opportunities in film and producing, solidifying her influence in Hollywood by demonstrating viability for creator-led narratives centered on everyday Black experiences without reliance on stereotypes.[32][38] The series' focus on relational complexities and professional insecurities resonated with audiences, amassing an 8.1/10 IMDb user rating from over 24,000 reviews, though viewership metrics underscored HBO's niche premium model rather than mass broadcast appeal.[39]Expansion into film and television acting
Issa Rae transitioned from her lead role in the HBO series Insecure (2016–2021) to feature films with a supporting part as Frasier in the drama The Hate U Give, released on October 5, 2018, which addressed themes of racial injustice based on Angie Thomas's novel.[40] In 2019, she played April Williams, a pragmatic executive assistant, in the body-swap comedy Little, directed by Tina Gordon and released on April 12, marking one of her early prominent film supporting roles alongside leads Marsai Martin and Regina Hall.[41] Rae took on co-lead roles in romantic comedies during 2020, starring as Leilani in The Lovebirds opposite Kumail Nanjiani, a Netflix film released on May 12 about a couple entangled in a crime, and as Mae, a museum curator, in The Photograph, directed by Stella Meghie and released on February 14, exploring intergenerational romance.[41] [40] These projects demonstrated her versatility in lighter genres while Insecure was still airing. In television, she contributed sketches and appeared as a performer in A Black Lady Sketch Show on HBO from 2019 to 2023, expanding her sketch comedy presence beyond web series origins.[42] Subsequent films included a role as Eloise in the thriller-comedy Vengeance, released July 29, 2022, directed by B.J. Novak, and voice work as a spider character in the animated Spider-Man: Across the Spider-Verse, released June 2, 2023.[41] [40] In 2023, Rae portrayed Emerald in American Fiction, a satirical drama released December 15 about a frustrated author's publishing experiences, and had a supporting role as President Barbie in Greta Gerwig's Barbie, released July 21, which grossed over $1.4 billion worldwide.[43] [11] On television, she guest-starred in the Black Mirror Season 7 episode "Hotel Reverie," released April 2025.[44] Rae's film roles have often featured her in ensemble casts or as co-leads, with upcoming projects including the lead in the comedy-thriller Good People, Bad Things, announced in 2025, where she plays an overwhelmed woman navigating chaos.[45] This phase reflects a broadening from scripted television leads to diverse cinematic formats, including animation and high-profile blockbusters, while maintaining selective television appearances.[46]Producing and media production ventures
Issa Rae established Issa Rae Productions in 2016 to oversee her growing slate of content, building on the independent production model from her web series The Misadventures of Awkward Black Girl.[47] The company executive produced the HBO comedy series Insecure (2016–2021), a project Rae co-created, co-wrote, and starred in, which ran for five seasons and earned multiple Emmy nominations for its portrayal of millennial Black experiences in Los Angeles.[48] In September 2020, Rae rebranded and expanded her operations under Hoorae Media, an umbrella entity consolidating film, television, digital, and ancillary ventures including the music label Raedio (launched in 2019) and talent management agency ColorCreative, aimed at amplifying underrepresented creators.[48][49] Hoorae Film & TV executive produced HBO Max's Rap Sh!t (2022–2024), a series Rae created about female rappers in Miami, which concluded after two seasons.[49] The company also backed A Black Lady Sketch Show (2019–2023) as executive producer, contributing to its four seasons of sketch comedy focused on Black women.[49] Hoorae's film efforts include executive producing the romantic comedy The Lovebirds (2020), starring Rae alongside Kumail Nanjiani.[50] In February 2024, Hoorae formed a production partnership with Velvet Hammer Media to develop unscripted programming, targeting formats like reality series to diversify its portfolio.[51] These ventures reflect Rae's strategy to control creative output across media, prioritizing narratives from Black and diverse perspectives through owned infrastructure rather than relying solely on studio pipelines.Business and entrepreneurial expansions
In 2023, Rae launched Viarae, a prosecco brand developed in partnership with E. & J. Gallo Winery, marking her entry into the beverage industry with a focus on accessible sparkling wine.[52] The brand emphasizes quality ingredients and broad appeal, positioning itself as a lifestyle product rather than a celebrity endorsement vehicle.[52] Rae co-founded Sienna Naturals, a clean hair care brand targeting textured hair needs, with entrepreneur Hannah Diop; the company achieved nationwide expansion into Sephora stores in February 2025, following product development centered on efficacy and accessibility for Black hair types.[53] [54] This venture reflects Rae's strategy of addressing underserved markets through direct consumer products, with the Sephora rollout described by Rae as a milestone for scaling impact.[53] In May 2024, Rae self-funded and launched Ensemble, a platform connecting brands with Black and brown creators for advertising and marketing campaigns, aiming to bridge gaps in diverse representation within the creator economy.[55] [56] Ensemble operates independently of her media entities, focusing on matchmaking services to facilitate paid opportunities and long-term partnerships.[57] Rae has pursued targeted investments in local small businesses, particularly in Los Angeles, through personal and venture-aligned efforts, prioritizing community-driven enterprises over high-profile tech startups to foster economic resilience in underrepresented areas.[58] These investments, often in food, retail, and service sectors, stem from a deliberate approach to "going local" for sustainable returns and social outcomes, as articulated by Rae in interviews.[58] Under Hoorae Media, Rae's umbrella company established in 2020, entrepreneurial arms have included expansions like the June 2025 strategic partnership for ColorCreative, enabling global scaling of talent management for diverse creators via investment from HarbourView Equity Partners.[59] [60] This deal doubled ColorCreative's revenue and supported international outreach, building on its 2014 founding as a pipeline for underrepresented talent.[60]Literary and other creative works
Memoir and essay collections
Issa Rae published her debut book, The Misadventures of Awkward Black Girl, on February 10, 2015, through 37 Ink, an imprint of Simon & Schuster.[62] The work consists of a series of autobiographical essays that humorously recount Rae's personal experiences with social awkwardness, interracial dynamics, workplace challenges, body image issues, and cultural expectations as a Black woman in America.[63] Essays such as "Halfrican" explore her biracial identity and family influences, while others address introversion in extroverted social norms and encounters with stereotypes.[63] The book draws from themes in her web series of the same name, emphasizing self-deprecating anecdotes over linear narrative, positioning it as a blend of memoir and comedic reflection rather than a strict autobiography.[64] In 2025, Rae released I Should Be Smarter By Now, a follow-up collection of six essays published by Amazon Publishing.[65] This volume focuses on her professional maturation in Hollywood, detailing impulsive career decisions, high-stakes risks like producing ventures, negotiation setbacks, and triumphs amid industry biases.[66] Rae reflects on evolving from early uncertainties to strategic assertiveness, including candid accounts of rejection and adaptation in entertainment.[67] The essays maintain her signature authenticity, critiquing systemic hurdles without overt politicization, and serve as a professional memoir extension rather than personal introspection.[68] Both collections underscore Rae's essayistic style, prioritizing relatable vulnerability and observational humor over polemics.[64]Additional media contributions
Issa Rae has expanded her media presence through voice acting in animated projects, providing roles that leverage her comedic timing and character depth. In the 2019 Academy Award-winning short film Hair Love, directed by Matthew A. Cherry, Rae voiced Angela Young, a mother navigating family dynamics and natural hair discussions with her daughter.[69] She reprised this role as a series regular in the 2023 HBO Max animated series Young Love, a spinoff adaptation produced by Sony Pictures Animation and exec-produced by Rae alongside Cherry and Peter Chung, where Angela is depicted as a driven professional balancing career and relationships.[70][69] Rae also lent her voice to superhero animation, portraying Jessica Drew / Spider-Woman in the 2023 film Spider-Man: Across the Spider-Verse, directed by Joaquim Dos Santos, Kemp Powers, and Justin K. Thompson. In this role, she embodied a multiverse variant of the character as a confident, motorcycle-riding mother figure mentoring Miles Morales, contributing to the film's ensemble cast that grossed over $690 million worldwide.[71][69] Rae is set to reprise the voice in the forthcoming sequel Spider-Man: Beyond the Spider-Verse, scheduled for 2027 release, as confirmed by production announcements in mid-2025.[1] Additional voice work includes a guest appearance as Dr. Indira, a therapist, in the Netflix series BoJack Horseman during its later seasons, where she delivered nuanced performances amid the show's exploration of mental health and Hollywood satire.[69] These contributions highlight Rae's versatility in animation, distinct from her live-action work, allowing her to engage broader audiences through family-oriented and blockbuster formats.Personal life
Marriage and family
Issa Rae married Louis Diame, a Senegalese-American businessman, on July 25, 2021, during an intimate ceremony in Saint-Jean-Cap-Ferrat, France.[72] [73] The event featured Rae in a custom Vera Wang Haute gown and was attended by a small group of family and friends, reflecting the couple's emphasis on privacy.[74] Rae announced the marriage via Instagram on July 26, 2021, sharing select photos but limiting further details.[72] Diame, whom Rae began dating several years prior to their wedding, maintains a low public profile with business interests that include real estate and other ventures, though specifics are not widely disclosed.[75] [76] The couple has prioritized discretion in their relationship, with Rae stating in a 2025 interview that she appreciates having "a piece of me that no one knows about or no one can talk about."[77] Rae was born Jo-Issa Rae Diop on January 12, 1985, to Abdoulaye Diop, a Senegalese pediatrician, and Delyna Hayward Diop, a former educator originally from Louisiana.[75] She grew up with five siblings in Los Angeles after her family relocated from Senegal during her childhood, and she continues to share family moments, such as a 2024 vacation with her mother and siblings.[78] As of October 2025, Rae and Diame have no publicly confirmed children. Rae has voiced concerns about pregnancy potentially disrupting her professional momentum, describing it as a source of fear in a 2023 interview, and indicated in early 2025 that she is "not pressed" to start a family.[79] [80] She previously refuted unfounded pregnancy rumors in 2022, emphasizing her reluctance to address personal speculations.[81]Health, fitness, and lifestyle choices
Issa Rae maintains a daily exercise routine consisting of approximately one hour of outdoor activity, primarily walking and jogging in her hilly Los Angeles neighborhood, which she begins around 4:55 a.m.[82][83] She has expressed reluctance toward jogging, describing it as monotonous, yet acknowledges its cardiovascular benefits and has progressively incorporated running, reporting derived joy from the activity as part of her wellness evolution.[84] This regimen contributed to her weight loss following a period of gain attributed to professional success and altered eating habits, with Rae noting motivation from viewing her on-screen appearance.[85][86] Rae follows a paleo-leaning diet, emphasizing whole foods while allowing flexibility after 15 years as a vegetarian, which she credits alongside exercise for sustainable weight management and improved physical form.[82][87] She prioritizes mindfulness in her lifestyle, partnering with activewear brands to promote reflective wellness practices amid a demanding career, and advocates slowing down to foster self-permission for rest.[88] Rae has critiqued certain viral fitness trends observed on platforms like TikTok, favoring practical, consistent habits over fleeting fads.[89] No public records indicate tobacco use, excessive alcohol consumption, or chronic health conditions; her choices reflect intentional shifts toward discipline in response to career demands rather than prescriptive ideals.[90]Public positions and activism
Advocacy for representation in entertainment
Issa Rae initiated her advocacy for greater representation of Black women in entertainment through her self-produced web series The Misadventures of Awkward Black Girl, launched in 2011 on YouTube, which depicted the everyday experiences of a socially awkward Black female protagonist in ways rarely shown in mainstream media.[91][92] This series, which garnered over 20 million views by 2013, highlighted nuances of Black womanhood and led to her HBO deal for Insecure in 2016, where Rae emphasized authentic portrayals over racial struggle narratives.[93][94] Through her production company Hoorae, founded in 2016, Rae has prioritized developing content centered on underrepresented voices, particularly Black creators and stories, extending beyond casting to influence industry practices.[95][96] Hoorae has produced projects like the HBO series Rap Sh!t (2022–2023) and participated in industry panels advocating for diverse narratives, with Rae stating in 2022 that personal fear of exclusion drove her to amplify such voices.[97][98] Rae has publicly critiqued Hollywood's retreat from diversity commitments following the 2023 writers' and actors' strikes, noting in February 2024 the cancellation of multiple Black-led shows like Rap Sh!t after two seasons and the dismissal of diversity executives, which she described as a failure to prioritize Black audiences.[99][98] In March 2025 at SXSW, she argued that "diversity needs a better publicist" amid anti-DEI rollbacks, positioning it as essential for leveling the playing field rather than a mere trend.[100][101] Rae also executive produced the 2025 documentary Seen & Heard: A Documentary on Black TV, which chronicles the history of Black television and holds studios accountable for recent reductions in such programming.[102]