Jashn-e-Rekhta
Jashn-e-Rekhta is an annual literary festival dedicated to the Urdu language and its associated cultural heritage, recognized as the world's largest event of its kind.[1] Organized by the Rekhta Foundation, it was established in 2015 to promote Urdu poetry, literature, and performing arts through live recitations, musical performances, and interactive sessions.[1][2] The festival typically spans three days in New Delhi, featuring multiple stages for mushaira (poetry gatherings), ghazal and qawwali renditions, Sufi music, and orchestral innovations such as India's first Orchestral Qawwali project.[1] Additional elements include book launches, a literary bazaar, food festivals, and panel discussions on Urdu's preservation and evolution.[1] Founded by industrialist Sanjiv Saraf as part of the Rekhta Foundation's broader mission to digitize and democratize access to Urdu literature via platforms like Rekhta.org, the event has grown to draw millions of attendees and online viewers, expanding internationally to cities like Dubai.[2] Its significance lies in revitalizing interest in Urdu amid declining native speakers, fostering a global audience for classical and contemporary works from the Indian subcontinent's literary tradition.[2][1]