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Joe Brumm

Joe Brumm is an , , and renowned for creating the animated Bluey, which premiered in 2018 and has become a global phenomenon for its relatable depictions of family life and imaginative play. Born c. 1983 and raised in Queensland, Australia, Brumm grew up in Brisbane as the middle child of three brothers and owned a blue heeler dog named Bluey, which later inspired the show's protagonist. He attended Griffith University in Queensland before spending a decade working as an animator in London on acclaimed British children's series, including the BAFTA-winning Charlie and Lola and Peppa Pig. Upon returning to Australia around 2013, he collaborated with Ludo Studio in Brisbane and drew from his experiences as a stay-at-home father to two young daughters to develop Bluey as his first television script. Produced by Ludo Studio and co-commissioned by the and , Bluey targets children aged 4–6 while appealing to parents through its focus on everyday parenting challenges and child psychology. The series has aired over 150 episodes across three seasons, expanded into merchandise, a video game, and immersive exhibits, and was acquired by for international distribution, making it one of the most-streamed children's programs worldwide. Bluey has garnered numerous accolades, including a , an , multiple for Best Children's Program, and a for Most Outstanding Children's Program. In 2024, Brumm was named a Great for his contributions to the state's cultural landscape, and as of 2025, he is writing and directing a feature film adaptation of Bluey set for release in 2026.

Early life and education

Childhood

Joe Brumm was born in Winton, a remote town in central-western , , as the second of three boys in his family. His father, Bob Brumm, worked as a cattle stock inspector for the Department of Primary Industries, while his mother, Chris Brumm, served as a . The family relocated several times during his early years, first moving to the tropical city of before settling in when Brumm began high school. Growing up in these diverse environments, Brumm developed an early fascination with through exposure to classic television shows. He was particularly influenced by adult-oriented animated series such as and , which he watched during his childhood and teenage years, shaping his appreciation for storytelling through . These programs, blending humor and narrative depth, ignited his creative interests and later informed his approach to character-driven stories. The Brumm household also included pets that left a lasting impression, notably a male blue heeler dog named , owned during his childhood. This family pet, described as energetic but challenging, provided early inspiration for animal characters and directly influenced the naming of the titular character in Brumm's later work. The dog was eventually rehomed to a farm when the family moved to , but its memory endured as a formative element of Brumm's rural Australian upbringing.

Education

Brumm pursued formal education in animation at in , graduating in with a Bachelor of Animation (Honours) from the Queensland College of Art. During his studies, he developed foundational skills in hand-drawn and cut-out animation techniques, as well as visual storytelling, through coursework and projects such as his student film ShutterBug. In 2021, Griffith University recognized Brumm as the Outstanding Young Alumnus in the Arts, Education and Law category for his significant contributions to the animation industry.

Career

Early career

Following his animation education at Griffith University, Joe Brumm relocated to London in the early 2000s, where he spent the next decade working as an animator on various British children's television series. During this period, Brumm contributed to acclaimed projects including the BAFTA-winning (2005–2008), for which the series earned multiple Children's BAFTA Awards for Pre-School Animation, as well as (2004–present), (2009–2013), and (2010–2012). His work primarily involved cut-out and puppet animation techniques, which were prevalent in these 2D productions aimed at preschool audiences. In 2009, Brumm returned to Brisbane, Australia, and in 2011 founded Studio Joho, a small animation studio focused on developing original content and freelance projects.

Bluey

Bluey is an Australian animated preschool television series created by Joe Brumm in 2017, drawing inspiration from his experiences as a father to two young daughters and incorporating real-life family moments into its storytelling. After honing his skills in the London animation industry during the 2000s, where he contributed to shows like Charlie and Lola, Brumm developed the concept as a one-minute pilot that evolved into a full series. Produced by Queensland-based Ludo Studio, the show premiered on ABC Kids on October 1, 2018, with initial production supported by a partnership between ABC and BBC Studios. Brumm serves as the for the majority of episodes, crafting narratives that emphasize imaginative play, parenting challenges, and dynamics to resonate with both children and adults. The series employs a vibrant 2D animation style, utilizing software like CelAction2D for cut-out puppet animation, which allows for expressive character movements and watercolor-like backgrounds that capture the whimsy of everyday adventures. While targeted at audiences, Bluey's layered humor and emotional depth have garnered widespread appeal among , often drawing comparisons to shows like for its observational insights. The series has achieved global success, distributed internationally by and streamed on Disney+ in over 60 countries, reaching millions of viewers and earning a Peabody Award in 2024 for its innovative approach to children's programming. By 2025, has aired over 150 episodes across three seasons, with additional minisodes and specials expanding its format while maintaining its core focus on joyful, relatable family interactions. Looking ahead, Brumm is set to write and direct Bluey: The Movie, a Studio production in collaboration with and , slated for theatrical release in 2027, marking the franchise's expansion to feature-length storytelling.

Other works

Prior to the development of his major television projects, Joe Brumm created several independent animated short films that showcased his distinctive storytelling style. In 2011, he directed and produced Causes, a rapid-paced exploring through a chain of escalating events triggered by a butterfly's wing flap, ultimately leading to global conflict. This kinetic piece, featured in the Undergrowth#4 DVD magazine, highlighted Brumm's ability to blend abstract concepts with dynamic visual sequences. Brumm's 2015 short The Meek, directed by Brumm and produced by Laura DiMaio at Studio Joho, followed a diminutive figure navigating isolation and unexpected encounters amid a cosmic event. The film employed digital cut-out animation and emphasized story-driven narratives with emotional depth, accompanied by a kinetic score composed by Ollie McGill of The Cat Empire. These shorts, produced after Brumm's return to Australia in 2009, served as a foundation for his independent creative output through Studio Joho, a Brisbane-based animation studio he co-founded. Beyond short films, Brumm created the web series Dan the Man, a comedic animated adaptation of the video game of the same name, produced by Studio Joho starting in 2016. The series followed the adventures of a pixelated hero battling in a retro-style world, blending action, humor, and family-friendly escapades across multiple episodes and stages. With music and sound effects by his brother Dan Brumm, it expanded on game lore through episodic storytelling, gaining popularity on platforms like . Following his time in , Brumm contributed voice work and writing to select episodes of other children's programming, though his primary focus remained on self-initiated works.

Personal life

Family

Joe Brumm is married to Suzy Brumm, a British who has worked on the production of and other animated television projects. The couple, who relocated from the to in 2009, have two daughters born in the 2010s. The couple resides in , , where Brumm draws much of his creative inspiration from daily family life. His daughters have directly influenced the development of the Heeler family in Bluey, with the characters of and modeled after their personalities, imaginative play styles, and sibling dynamics. One of Brumm's daughters faced an early health challenge, experiencing an asthma-like illness at age three that led to a week-long stay in intensive care after a severely affected her lungs. This personal experience shaped emotional narratives in Brumm's work, providing authentic depth to storylines involving family vulnerability and resilience. The name "Bluey" for the series' protagonist also nods briefly to Brumm's childhood family dog, a Blue Heeler of the same name.

Recent developments

On December 17, 2024, Joe Brumm, the creator of Bluey, released an open letter via the official Bluey website, announcing his decision to temporarily step back from writing new episodes of the series to prioritize family time and concentrate on the upcoming 2027 feature film. In the letter, Brumm highlighted the "trifficult" challenges of balancing the intense demands of his career with parenting responsibilities, noting that the success of Bluey has profoundly impacted his family's life in Brisbane, serving as a key motivation for this shift. Despite this pause in daily scripting for the television series, Brumm affirmed his ongoing role as for Bluey projects, ensuring continuity in the show's production without indicating any permanent end to the series. This adjustment allows him to explore other creative endeavors following the movie's completion, reflecting a deliberate emphasis on work-life balance amid the franchise's global popularity. As of late 2025, Brumm has remained actively involved in select Bluey-related initiatives, such as contributing to the writing of an original story for the upcoming Bluey's Quest for the Golden Pen, set for release in December 2025.

Awards and honors

For Bluey

Bluey, created by Joe Brumm, has garnered widespread acclaim for its heartfelt storytelling and family dynamics, earning numerous prestigious awards that underscore its impact on children's television. The series' global success, particularly as the top-watched program on Disney+ in the with 55.62 billion minutes viewed in 2024, has amplified its recognition among international audiences. In 2024, received the Peabody Award for its excellence in children's programming, praised for blending childhood joy with profound life lessons accessible to viewers of all ages. The series has won the Australian Academy of Cinema and Television Arts (AACTA) Award for Best Children's Program multiple times, including in 2019 for its debut season, in 2020 for continued innovation in animation, in 2021 for its engaging narrative depth, and in 2025 for its ongoing cultural impact. Bluey also claimed the International Emmy Kids Award in 2019 for the Preschool category, highlighting its outstanding contribution to global children's content as the sole winner that year. At the , the program won the Most Outstanding Children's Program in 2019, recognizing its cultural resonance and popularity in broadcasting, and again in 2025. In the international arena, secured a win at the 2022 BAFTA Children's Awards in the International category, affirming its excellence in and appeal beyond .

Other recognitions

In 2015, Brumm received a nomination for the Australian Academy of Cinema and Television Arts (AACTA) Award for Best Short for his work as and on The Meek, alongside Laura DiMaio. That same year, The Meek won the Animated Short category at the . Brumm's earlier short films, including and , earned international recognition through selections and awards at various film festivals. In October 2021, Brumm was named Griffith University's Outstanding Alumnus of the year, honoring his achievements as a Bachelor of graduate from the institution. In June 2023, he was recognized as a Queensland Great by the for his contributions to arts and culture.

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