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Jon Gordon

Jon Gordon is an , , and best known for his work promoting positive , , and through bestselling books and keynote presentations. A graduate of with a Master's in Teaching from , Gordon has authored 32 books, including 18 national bestsellers such as The Energy Bus, which has sold over 3 million copies worldwide. His writing and speaking emphasize practical principles for fostering and in professional and personal settings, drawing from his experiences consulting with companies, , NBA, and MLB teams like the and . Ranked among the top leadership speakers globally—placing in the top 3 by some metrics and #6 in the world by RealLeaders in 2022—Gordon delivers an average of 200 keynotes annually to diverse audiences, including appearances on The Today Show, , and . Through his training and consulting firm, he partners with high-profile clients such as and various championship sports organizations to develop positive cultures and high-performing teams. Notable titles like The Power of Positive Leadership, The Power of a Positive Team, and The 7 Commitments of a Great Team have influenced leaders across industries by outlining actionable strategies for overcoming adversity and enhancing collective success. Gordon's approach is rooted in real-world application, with his principles tested by elite performers and adopted by organizations seeking sustainable growth amid challenges. Beyond books, he contributes to media and offers tools like positivity challenges on his website, reinforcing his role as a in motivational development.

Early Life and Education

Family Background

Jon Gordon was born on January 20, 1971, in , , to a Jewish-Italian family. His mother, who was Jewish, worked in sales, providing early exposure to environments within the family dynamic. This heritage blended Jewish and cultural influences, characterized by strong family ties, abundant meals, and a sense of communal responsibility that shaped his formative years. Gordon's biological parents divorced when he was one year old, leaving a lasting impact on his sense of identity and relationships. He was subsequently raised by his mother and , who entered his life at age five and whom Gordon regards as his true father, rejecting the "stepfather" label due to their deep bond. The , an Italian Catholic and , instilled values of hard work and resilience through his unwavering dedication to and the challenges of his demanding profession. Growing up in a marked by these dynamics, Gordon faced significant negativity and challenges, including frequent conflicts with neighborhood peers that made him feel he was constantly battling for survival. These early experiences with adversity and emotional turmoil later profoundly informed his advocacy for positive energy as a counterforce to pessimism and hardship.

Academic and Early Professional Pursuits

Jon Gordon earned a in government and economics from , where he also played , fostering early lessons in teamwork and resilience. Following graduation, he pursued a in Teaching from in , Georgia, which equipped him with foundational skills in communication and education that later informed his motivational work. At age 24, Gordon ventured into by opening a bar and restaurant in Atlanta's neighborhood, an experience that introduced him to the challenges of business management and . This endeavor, though short-lived, highlighted the demands of in a competitive environment and began shaping his understanding of perseverance amid setbacks. Two years later, at age 26, Gordon ran for Atlanta City Council, campaigning door-to-door across more than 7,000 homes in a bid to effect community change. Despite initial momentum, he lost the election, an outcome that prompted reflection on public service and resilience. In response, Gordon founded a non-profit organization dedicated to community service and youth-focused initiatives, where he honed his abilities in public speaking, fundraising, and inspiring groups during membership events. These early pursuits, marked by entrepreneurial risks and political defeat, cultivated Gordon's interest in motivational themes, as he began to explore how overcoming failure could drive personal and collective growth.

Career Development

Initial Business Ventures

In the mid-1990s, Jon Gordon ventured into the restaurant industry by opening a bar and restaurant in Atlanta's neighborhood at the age of 24. Drawing on his entrepreneurial drive, he managed daily operations, including staffing, menu development, and , but the business faced significant financial hurdles due to challenging market conditions and suboptimal location choices. These struggles intensified as Gordon expanded to additional locations, ultimately leading to the closure of two restaurants when he was just a month away from . Following the restaurant closures, Gordon shifted focus to public service, running for in District 6 during the 1997 election. He campaigned vigorously, personally visiting over 7,000 homes to connect with constituents on issues like and economic growth, but ultimately lost to the incumbent. In the aftermath of this defeat, he founded The Phoenix Organization, a non-profit initiative in Atlanta dedicated to raising funds and mobilizing volunteers for youth-focused charities, emphasizing programs that supported at-risk children through and opportunities. After earning his Master's in Teaching from , Gordon worked briefly as a teacher before joining a dot-com startup in the early . This venture ended amid the dot-com bust, contributing to his job loss in 2002. These experiences, from restaurant shutdowns to electoral defeat and corporate failure, served as a catalyst for and smarter , as Gordon later reflected on the critical role of a positive in navigating setbacks, without which he might not have pursued broader opportunities.

Transition to Authorship and Speaking

Following a series of early failures and a job loss in 2002, Jon Gordon pivoted his career toward motivational writing and speaking, driven by a personal commitment to positivity after overcoming negativity and . This shift marked his entry into authorship with the publication of his debut , Energy Addict: 101 Physical, Mental, and Spiritual Ways to Energize Your Life, in 2003, which introduced practical strategies for cultivating positive energy in daily life. Gordon's speaking career began modestly in the mid-2000s through local workshops and self-funded book tours, where he presented to small audiences on themes of and , building his expertise as a communicator. By 2007, he launched the "Energy Bus" concept with the release of his book The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy, which also inspired initial training programs to apply its principles in professional settings. As his work gained momentum, Gordon expanded his online presence via his website and social media, alongside initial media appearances on outlets like The Today Show and , contributing to broader recognition by 2010 as a key voice in positive . Key milestones in this evolution included the 2015 release of the Energy Bus Animated Training Program, an interactive eLearning course based on his to facilitate team development. In 2016, he established Positive University, a free online platform offering ongoing access to lessons, videos, and resources on positivity and .

Literary Works

Bestselling Books and Themes

Jon Gordon's seminal work, The Energy Bus: 10 Rules to Fuel Your Life, Work, and Team with Positive Energy, published in 2007, presents a parable centered on George, a disillusioned employee whose car breaks down, forcing him onto a bus driven by the exuberant Joy. Through interactions with Joy and the passengers, George learns ten principles for harnessing positive energy to transform personal challenges, workplace dynamics, and team performance, emphasizing accountability, vision, and contagious enthusiasm. The book has sold over three million copies worldwide and achieved Wall Street Journal bestseller status, establishing Gordon as a leading voice in motivational literature. In 2017, Gordon released The Power of Positive Leadership: How and Why Positive Leaders Transform Teams and Organizations and Change the World, which shifts from narrative to a practical for leaders navigating adversity. Drawing on real-world examples from and , it outlines strategies such as building resilience through optimism, fostering trust via authentic relationships, and implementing exercises like daily positivity rituals and team vision-setting sessions to counteract negativity and drive organizational success. The title also became a Wall Street Journal bestseller, praised for its actionable insights into creating high-performing cultures. Gordon's other key works up to 2018 include Training Camp: What the Best Do Better Than Everyone Else (2009), a fable following rookie football player Martin Jones as he confronts self-doubt and injury during NFL training, learning that elite performance stems from mental toughness, relentless preparation, and a growth mindset rather than innate talent. Similarly, The Positive Dog: A Story About the Power of Positivity (2012) uses the metaphor of two dogs—one optimistic and proactive, the other pessimistic and reactive—to illustrate how choosing positive thoughts and actions leads to greater fulfillment and influence in personal and professional spheres. Co-authored with former Atlanta Falcons head coach Mike Smith, You Win in the Locker Room First: The 7 C's to Build a Winning Team in Business, Sports, and Life (2015) details the "7 C's"—culture, championship, connections, communication, confidence, commitment, and care—as foundational elements for team success, illustrated through Smith's experiences leading the Falcons to the playoffs. Across these titles, Gordon consistently explores themes of , where leaders actively choose positive inputs to sustain amid obstacles; the no-complaining rule, which redirects focus from grievances to solutions and ; and team-building parables that use sports analogies to convey , , and purpose-driven . These motifs underscore Gordon's belief that positivity is a cultivated through intentional practices, not a innate . Critically, Gordon's books up to 2018 garnered widespread acclaim as bestsellers, with The Energy Bus and The Power of Positive Leadership particularly noted for their transformative impact on leadership training programs. Endorsements from prominent figures, including legends, highlighted their relevance to high-stakes environments, reinforcing their role in fostering resilient teams.

Recent Publications and Adaptations

Following the success of The Power of a Positive Team in 2018, which emphasized collaborative positivity in professional settings, Jon Gordon published several additional works in the intervening years, including the parable The Coffee Bean (2019, co-authored with Damon West) and Row the Boat (2021, co-authored with P.J. Fleck), before expanding his oeuvre with practical guides tailored to contemporary challenges in workplaces and education in 2024. In 2024, Gordon released Difficult Conversations Don't Have to Be Difficult: A Simple, Smart Way to Make Your Relationships and Team Better, co-authored with Amy P. Kelly and published on May 7, 2024, offering strategies for navigating tough discussions to strengthen teams and resolve conflicts effectively. The book, a national bestseller, provides actionable tools for leaders to foster better communication and reduce workplace tension. That same year, The Energy Bus for Schools: 7 Ways to Improve Your School Culture, Remove Negativity, Energize Your Teachers, and Empower Your Students, co-authored with Jim Van Allan and released on March 6, 2024, adapts Gordon's positivity principles to educational environments, sharing proven practices to build collaborative school cultures post-pandemic. Additionally, the Success Journal: A Daily Practice for Positivity, Resilience, and Growth, published in 2024, serves as an interactive tool for individuals to cultivate daily habits of optimism and personal development through structured reflections. Building on these, Gordon's 2025 publication, The 7 Commitments of a Great Team, released on May 20, 2025, outlines essential pledges for teams to build , , and amid adversity, drawing on real-world examples to guide organizational . It debuted as a national bestseller. Adaptations of Gordon's flagship work, The Energy Bus, have seen expansions in recent years, including the Energy Bus for Kids children's edition from 2012 with ongoing updates to address and challenges through positive narratives. The Energy Bus Animated Training Program has been enhanced for , featuring a 45-minute DVD with stories and the original 10 rules to energize educators and students, with broadened applications in post-pandemic recovery efforts. Difficult Conversations Don't Have to Be Difficult achieved national bestseller status in 2024, particularly highlighting practical applications for conflict resolution in teams, while The Energy Bus for Schools and Success Journal support positivity in educational settings and personal growth to aid recovery from pandemic-related disruptions.

Speaking and Consulting Engagements

Keynote Presentations

Jon Gordon has established himself as a prominent keynote speaker since the publication of his debut book The Energy Bus in 2007, delivering presentations at conferences, corporate events, and universities throughout North America and beyond. His speaking engagements have reached diverse audiences, including Fortune 500 companies, professional sports teams, and educational institutions, where he shares insights on leadership and team dynamics. Gordon's signature talks draw from his bestselling works, including interactive sessions on that emphasize fueling teams with positive energy, discussions centered on to focus on personal and professional growth through a single guiding word, and positivity workshops that provide actionable strategies for overcoming negativity. These presentations often incorporate elements from his books as foundational material, adapting parables and principles to real-world applications. His events vary in scale, ranging from intimate executive retreats and small-group trainings to large-scale association conferences and industry gatherings accommodating thousands. Booking processes typically involve contacting his team through his official website or partnering speakers bureaus, with customized keynotes tailored to client objectives; while specific fees are negotiated based on event details, they reflect his status as a top-tier . In 2024 and 2025, Gordon highlighted his speaking calendar with several notable events, including the in-person Day of Development on October 9, 2025, in , a full-day workshop on mindset, leadership, and teamwork. Virtual editions of the Day of Development followed on November 18 and December 10, 2025, offering interactive sessions with breakout rooms and professional development credits. Additionally, he collaborated with leadership expert for "A Day With Jon Gordon and John C. Maxwell" on November 3, 2025, in , an intimate gathering limited to 100 leaders featuring live coaching and networking. Other engagements included webinars and workshops throughout the year, alongside keynotes such as his announced appearance at the Greater Des Moines Partnership Annual Dinner on January 22, 2026 (announced October 27, 2025). Gordon's speaking philosophy centers on an interactive, story-driven delivery style, leveraging personal anecdotes and high-energy enthusiasm to engage audiences and deliver practical, research-backed tools that inspire immediate application. This approach has earned him consistent acclaim, often resulting in standing ovations and praise for his sincere and mesmerizing presence.

Corporate and Sports Collaborations

Jon Gordon has collaborated with numerous corporations and professional sports organizations, delivering tailored consulting services to enhance leadership and team dynamics. His corporate clients include , Publix, Campbell Soup, , , Snapchat, Truist Bank, , , and , among others. In the sports sector, he has worked with teams such as the , , , , , LA Clippers, Pittsburgh Pirates, San Diego Padres, and , as well as over 20 franchises including the and . These partnerships often originate from his keynote presentations, which serve as an entry point for deeper consulting engagements. Gordon's customized programs focus on leadership training for executives and team-building initiatives for athletes, drawing from concepts in his books such as The Hard Hat, which emphasizes selfless teamwork, and Training Camp, which outlines habits for peak performance. For corporate leaders, these programs address fostering positivity and connection in high-pressure environments, while athletic sessions adapt the principles to build resilience and unity among players and coaches. Delivered through his consulting firm, the programs are designed to align with each organization's specific goals, incorporating interactive exercises and principle-based strategies to drive cultural shifts. Notable outcomes from these collaborations include enhanced team performance and engagement, as evidenced by case studies with college football programs like , where Gordon's work with head coach contributed to sustained success and multiple national championships through improved team culture. In a corporate example, following Gordon's coaching, he noted that experienced growth through positive leadership and improved team dynamics, helping to counter market skepticism and boost internal morale. These results underscore the practical impact of his methods in real-world settings. In 2024 and 2025, Gordon expanded his engagements with workshops for educational institutions, such as his September 2025 address to High Point University's athletic department on overcoming negativity, and sports leagues via events like LIVE in May 2025, which gathered coaches to tackle post-pandemic challenges including hybrid work models and remote team cohesion. His consulting model encompasses on-site sessions at client facilities or off-site retreats, virtual training options for broader accessibility, and certification programs that equip internal trainers with his frameworks for ongoing implementation.

Philosophy and Impact

Core Principles of Positivity

Jon Gordon's centers on the idea that positive energy functions as a contagious force capable of transforming individuals and groups by countering negativity and fostering . He emphasizes that this energy spreads through intentional actions, enabling people to overcome challenges by focusing on what they can influence rather than external obstacles. A key tenet is the "no complaining rule," which encourages redirecting energy from grievances to solutions, thereby reducing the toxic effects of negativity on and . Central to this approach is the deliberate choice of , where individuals commit to viewing setbacks as opportunities for growth rather than insurmountable barriers, thereby cultivating a that sustains long-term . Gordon employs metaphors like "The Seed" to illustrate a growth mindset, portraying personal potential as a that requires nurturing through consistent effort and in one's capacity for , much like planting and tending to yield fruitful outcomes. Complementing this, the "One Word" concept promotes annual personal focus by selecting a single guiding word—such as "" or "connect"—to streamline intentions and drive meaningful change across mental, emotional, and relational dimensions. These ideas underscore a shift from reactive negativity to proactive positivity, encouraging to align daily actions with deeper . Practical tools in Gordon's include energy audits, where individuals assess daily habits and interactions to identify and eliminate energy drains while amplifying boosters, leading to sustained . Gratitude practices form another cornerstone, involving regular expressions of appreciation to rewire the toward abundance and counteract , with simple routines like daily "thank you" reflections proven to enhance emotional well-being. For teams, frameworks emphasize shared pledges—such as full effort, continuous , and mutual support—to build trust and collective momentum, transforming into high-performing units. These principles evolved from Gordon's own recovery from a period of deep personal crisis in the early , marked by and , where he discovered positivity as a pathway to renewal and applied it universally to contexts. Initially a tool for individual , the expanded to address broader applications in settings, adapting to contemporary challenges like by stressing reconnection to one's "why" to reignite and prevent exhaustion from overwhelming . This evolution highlights positivity not as naive but as a strategic, for enduring impact.

Influence on Leadership and Teams

Gordon's principles of positive leadership have been widely adopted in corporate leadership training programs by numerous Fortune 500 companies, including Campbell's Soup, Dell Technologies, Truist Bank, and Publix, where they are used to foster resilient team cultures and enhance performance. In the sports sector, his frameworks have been integrated into NCAA athletic programs, such as those at Power Five conferences and High Point University, helping coaches and student-athletes build high-performing teams through positivity and accountability. These adoptions have led to measurable impacts, including reduced employee turnover and lower burnout rates, as outlined in the Energy Bus Impact Model, which demonstrates how positive energy cultures increase job satisfaction and retention in high-stress environments. His ideas have extended into broader media and cultural spheres through podcasts, such as The Jon Gordon Podcast, which delivers leadership strategies to a global audience, and TEDx-style talks like "The Secrets That Drive Us To Greater Success" at TEDxHilliard, emphasizing grit and purpose in team dynamics. Endorsements from prominent leaders, including collaborations with John C. Maxwell on joint events and podcasts exploring high-road leadership, have amplified Gordon's reach, positioning his positivity philosophy as a cornerstone for transformative team building. In recent years, from to 2025, Gordon's influence has grown in educational settings through The Energy Bus for Schools, a 2024 publication co-authored with Dr. Jim Van Allan, which integrates his core principles into school curricula to improve culture, remove negativity, and support socio-emotional learning, thereby addressing challenges within and teams. This program has been implemented in districts to empower educators and , fostering collaborative environments that prioritize well-being and resilience. Gordon's legacy is marked by over 18 bestselling books that have sold more than 7 million copies worldwide, alongside annual speaking engagements reaching millions through approximately 200 keynotes to corporate and sports audiences. In 2025, he was named Positive Leadership and Performance Expert in Residence at , recognizing his contributions to . Looking ahead, expansions in digital platforms like Positive University—a free online resource offering podcasts, courses, and tools—aim to provide global access to his teachings, enabling broader adoption in teams and organizations.

Personal Life

Spiritual Journey

Jon Gordon was raised in a Jewish-Italian family on , , where he underwent a bar mitzvah but had limited engagement with , viewing it as often hypocritical. In his twenties, following his undergraduate studies at , Gordon explored spirituality and studied , initially believing that diverse paths such as all led to a higher power, which he later incorporated into his early teachings as "The Energy Guy." Gordon's conversion to Christianity occurred in 2007 during a period of personal and professional turmoil, when he began listening to sermons about on CD and experienced a transformative moment while driving on I-95 South in , prompted by a roadside sign reading " is the Answer." He prayed to accept as his Lord and Savior and was baptized on that year. This shift marked a departure from his earlier eclectic spiritual seeking, leading him to embrace a personal relationship with Christ as central to his life. Gordon integrates his Christian into his philosophy of positivity by emphasizing , , and spiritual energy as foundational elements that foster resilience and hope. For instance, he credits —particularly forgiving his absent biological father—with releasing past wounds and enabling a focus on serving others. These principles, rooted in his belief in the , underscore his view that true positivity stems from rather than self-reliance. Key life events tested and strengthened Gordon's faith, including multiple business failures such as job loss, near-bankruptcy, and the rejection of his first book by 30 publishers, during which he turned to and positivity practices to persevere. Family challenges, notably a near-divorce from his wife amid his struggles with and negativity, were navigated through daily walks of , , and , which helped him rebuild his and shift toward a servant-hearted . These experiences reinforced his reliance on spiritual practices to transform adversity into growth. Currently, Gordon maintains daily practices of , , and gratitude walks to sustain his , which subtly infuses his writing with Christian undertones, as seen in works like The One Truth that explore hope and divine purpose.

Family and Current Residence

Jon Gordon has been married to Gordon since 1997, and together they have navigated the challenges of marriage and parenthood while applying the principles of positivity and central to his work. The couple co-authored the 2020 book Relationship : A True Story with Lessons to Stay Together, Grow Together, and Thrive Together, which draws directly from their experiences raising two children—a son and a daughter—and overcoming personal and relational obstacles to build a supportive unit. , a businesswoman, producer, and host, plays an integral role in supporting Gordon's career, often collaborating on projects that emphasize dynamics and long-term commitment, such as their shared emphasis on "" (God, Resolve, Invest, Together) as a framework for both personal and professional growth. The Gordon family resides in , where Jon maintains his professional base through The Jon Gordon Companies, Inc., while frequently traveling for speaking engagements and consulting across the . This coastal location allows for a balance between his demanding schedule and family-oriented lifestyle, with the family home serving as a hub for applying positivity principles in daily life, such as fostering during challenges. Gordon has shared how his family reinforces his career by embodying the and encouragement he promotes, for instance, through joint activities that build at home, mirroring the collaborative spirit he advises for corporate and sports teams. In his personal interests, Gordon prioritizes family time, often engaging in sports like and with his wife and children, which provide opportunities to practice the very and positivity he teaches professionally. These activities highlight his to work-life , where lessons from —such as turning setbacks into moments—influence his public messaging. Community involvement remains a key aspect of his life outside work, though specifics focus on broader relational support rather than formal affiliations. In late 2024, Gordon appeared on to discuss navigating difficult family conversations during the holidays, offering practical advice drawn from his home experiences to help others avoid conflicts and strengthen bonds.

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