Live Life Fast
LIVE LIFE FAST (stylized in all caps) is the second studio album by American rapper Roddy Ricch, released on December 17, 2021, through Atlantic Records.[1] The project consists of 18 tracks and features guest appearances from Future, Jamie Foxx, Takeoff, Lil Baby, Kodak Black, and 21 Savage.[2][3] Following Ricch's critically acclaimed debut album Please Excuse Me for Being Antisocial (2019), which topped the Billboard 200 and earned a Grammy nomination for Best Rap Album,[4] LIVE LIFE FAST explores themes of success, relationships, and personal reflection amid rapid fame.[1] The album was preceded by the single "Late at Night," which peaked at number 6 on the Hot R&B/Hip-Hop Songs chart and number 2 on the R&B/Hip-Hop Airplay chart.[1] Commercially, LIVE LIFE FAST debuted at number 4 on the Billboard 200, earning 62,000 album-equivalent units in its first week, including 76.5 million on-demand streams and 3,500 traditional sales.[1] It simultaneously claimed the number 1 position on both the Top R&B/Hip-Hop Albums and Top Rap Albums charts, marking Ricch's second number 1 on the former.[1] Six tracks from the album debuted on the Hot R&B/Hip-Hop Songs chart, led by "25 Million" at number 18.[1] Critically, the album received mixed reviews, with Pitchfork describing it as "largely static" despite occasional showcases of Ricch's melodic strengths, while noting its failure to match the innovation of his debut.[5]Background and recording
Development
In August 2020, Roddy Ricch announced that he was working on his second studio album, describing it as a "full blown masterpiece" and emphasizing a deliberate pace in its creation to ensure quality. He positioned the project as a personal evolution from his debut album, Please Excuse Me for Being Antisocial, which had achieved platinum certification by the RIAA in November 2020 following its massive commercial success. This evolution reflected Ricch's growth as an artist, building on the introspective style of his first album while incorporating his maturing perspective.[6] The development of Live Life Fast was heavily influenced by Ricch's life experiences following the meteoric rise of his debut, including the pressures of sudden fame after winning a Grammy Award for Best Rap Performance in 2020 for his feature on Nipsey Hussle's "Racks in the Middle." These post-fame challenges, such as navigating public expectations and personal traumas, shaped the album's conceptual foundation during 2020 and 2021, allowing Ricch to explore themes of reflection and resilience in pre-production planning.[7] Anticipation built through Ricch's social media engagement, particularly a series of cryptic Instagram posts in September 2021 that teased the album's title, Live Life Fast, and included snippets like the "Live Fast Intro," fostering fan interaction and speculation. These efforts marked the transition from initial planning to imminent release, with the album ultimately launching on December 17, 2021.[8]Recording process
The recording of Live Life Fast took place primarily between 2020 and 2021 across studios in Los Angeles, such as Paramount Recording Studios, and Atlanta, with sessions extending amid Roddy Ricch's demanding touring schedule following the success of his debut album.[9][10] Executive producers were Roddy Ricch and Keith Parker, with the production phase involving a core team of collaborators. Wheezy handled multiple trap-influenced beats, including on "hibachi" (featuring Kodak Black and 21 Savage).[3][11] Other key producers included Boi-1da (on "paid my dues" with Takeoff), Southside, TM88, and Kenny Beats, who contributed to the album's diverse sonic palette through targeted beatmaking and arrangement sessions.[11][12] Collaborative efforts were central to the process, particularly for featured tracks.[10][11] These interactions highlighted Ricch's hands-on approach, often iterating on verses and hooks in the moment with guests to refine the album's cohesive sound.[13] The COVID-19 pandemic presented significant challenges, causing delays in in-person collaborations and prompting shifts to remote or home-based recording setups for parts of the project. Ricch and his team adapted by utilizing home studios, which limited traditional group sessions but allowed for continued progress despite travel restrictions and health protocols affecting studio access.[14]Music and lyrics
Composition
Live Life Fast predominantly features hip-hop and trap styles infused with melodic rap elements, characterized by heavy 808 bass lines, rapid hi-hats, and atmospheric synth melodies throughout its 18 tracks, which total 50 minutes and 47 seconds.[2] The album's sound draws on trap's energetic percussion and hip-hop's rhythmic foundations, creating a cohesive yet varied sonic palette that emphasizes Roddy Ricch's auto-tuned vocal delivery for smooth, emotive flows.[15] Production highlights include booming low-end frequencies and crisp, syncopated drum patterns, often layered with lush synths to enhance the melodic introspection.[6] The album showcases variations in tempo and structure to balance high-energy anthems with more subdued moments. For instance, "Hibachi" (2:50) employs an upbeat trap rhythm with aggressive percussion and unrelenting hi-hats, driving its fast-paced intensity, while "Rollercoastin" (3:05) adopts a slower, introspective approach built around piano chords and tranquil synth textures for a reflective mood.[16][6] These shifts in dynamics prevent monotony, with producers like Southside contributing to high-energy tracks through sample integrations and erratic, bouncy beats, as heard in "thailand."[5] Interludes such as "Slow It Down" (0:54) and "Bibi's Interlude" (0:50) serve as atmospheric breaks, utilizing minimal instrumentation like sparse drums and ambient sounds to provide breathing room amid the denser arrangements.[5] Overall production techniques feature prominent auto-tune on vocals to achieve layered harmonies and a polished, cinematic quality, blending R&B influences with trap's raw edge for a modern hip-hop aesthetic.[15][7]Themes
The album Live Life Fast delves into the complexities of rapid ascent in the music industry, weaving narratives around fame's pitfalls, personal growth, and reflections on street life. Tracks like "Paid My Dues" highlight the struggles of overcoming adversity and earning success through perseverance, capturing Ricch's journey from hardship to recognition.[6] These elements underscore a broader commentary on the temptations and consequences of a high-speed lifestyle, informed by Ricch's experiences post his debut breakthrough.[6] Relationships and emotional vulnerability emerge as key motifs, blending romance with introspection and regret. In "Late at Night," Ricch explores intimate late-night connections amid a chaotic existence, revealing a tender side shaped by personal bonds.[15] Similarly, "Don't I" boasts about wealth and maintaining privacy in the shadow of fame, with clever hooks asserting resilience.[7] These songs portray vulnerability as a counterbalance to bravado, drawing from Ricch's evolving personal life. Introspection on mortality and the weight of success permeates several cuts, reflecting Ricch's post-debut maturation. "25 Million" contemplates newfound wealth alongside life's fragility, marking a shift from material excess to philosophical reckoning.[6] "Man Made" extends this by emphasizing self-determination and growth beyond external validation, rooted in Ricch's real-world triumphs and trials.[6] Such narratives highlight the artist's navigation of stardom's highs and lows. Social commentary critiques superficiality in hip-hop culture, advocating for genuine expression over fleeting popularity. "More Than a Trend" emulates styles while positioning Ricch's work against inauthentic trends.[5] This theme reinforces the album's call for authenticity amid industry pressures.[7]Release and promotion
Singles
The lead single from Live Life Fast, "late at night", was released on June 4, 2021, through Atlantic Records and Bird Vision Entertainment.[17] Produced primarily by Mustard with co-production from GYLTTRYP, the track features melodic hooks over trap-influenced beats, blending Roddy Ricch's singing style with introspective lyrics about late-night romance and longing.[18] It debuted at number 20 on the Billboard Hot 100 and reached a peak of number 6 on the Hot R&B/Hip-Hop Songs chart, marking a solid but moderate performance compared to the chart-topping success of singles from Ricch's debut album Please Excuse Me for Being Antisocial.[19][20] The accompanying music video, directed by Director X, depicts Ricch in surreal, dreamlike scenarios including teleporting through gallery parties, riding an enchanted Ferris wheel, and transforming into a werewolf, evoking themes of nocturnal escapism and transformation.[21] The visual served as the album's primary teaser, generating buzz through its cinematic style and Ricch's performance at events like the 2021 BET Awards.[22] No additional official singles were released from Live Life Fast, though tracks such as "thailand" (3:20) were previewed via promotional snippets on social media to build anticipation ahead of the album's December 2021 drop.[11] The single's reception positioned it as a hype-builder for the project, praised for its atmospheric production but noted for not replicating the breakout impact of Ricch's earlier hits like "The Box".[23]Marketing
The marketing campaign for Live Life Fast emphasized social media engagement and strategic digital promotion to build anticipation for Roddy Ricch's sophomore album. On December 14, 2021, Ricch revealed the tracklist and featured artists via an Instagram post styled as a movie poster, highlighting collaborations with Future, Kodak Black, 21 Savage, Gunna, Lil Baby, Ty Dolla $ign, Takeoff, Fivio Foreign, Jamie Foxx, Bibi Bourelly, and Alex Isley, which sparked widespread fan excitement and discussions online.[24][13][25] Digital efforts included Instagram teasers, such as a short film intro uploaded to YouTube on December 9, 2021, depicting Ricch's personal narrative to heighten intrigue.[26] In partnership with Atlantic Records, the album was promoted through pre-save campaigns on streaming platforms, securing placements on editorial playlists like Spotify's RapCaviar and Apple Music's The Rap Life upon release, amplifying reach to millions of listeners.[27][28][2] Post-release, physical formats were tied to merchandise bundles via the official Roddy Ricch store, including limited-edition vinyl LPs and apparel like hoodies featuring album artwork, encouraging fan collectibility and extending the campaign beyond digital streams.[29][30] The rollout also integrated the lead single "Late at Night," released on June 4, 2021, as an anchor for broader hype-building tactics.)Reception
Critical reception
Live Life Fast received mixed reviews from music critics, with praise for its production and melodic elements tempered by criticisms of its lack of originality and inconsistent execution. On the review aggregation website Metacritic, the album holds an average score of 68 out of 100, based on seven critic reviews, indicating "generally favorable reviews."[31] Several outlets highlighted the album's strengths in its energetic beats and collaborative features. NME awarded it four out of five stars, commending Roddy Ricch's melodic flows and the effective contributions from guest artists, describing it as a creative upswing that showcases his composure amid success.[16] Similarly, AllMusic rated the album 3.5 out of five stars (equivalent to 70 out of 100), praising its energetic production and noting it as a strong sophomore effort that balances risks with familiar approaches from his debut.[32] However, other reviews pointed to shortcomings in innovation and depth. Pitchfork gave Live Life Fast a 5.7 out of 10, criticizing its static quality and lack of fresh ideas, likening it to a "rollercoaster operating on a straight track" filled with dull retreads.[5] HipHopDX scored it 2.9 out of five stars (58 out of 100), calling it formulaic compared to Ricch's debut and faulting its autopilot mode despite ambitious intentions. Common critiques across reviews focused on the album's uneven pacing and over-reliance on guest appearances, which sometimes overshadowed Ricch's own presence. Rolling Stone, rating it three out of five stars (70 out of 100), acknowledged these issues but highlighted standout tracks like "Moved to Miami" as moments where the project shines amid its surface-level tendencies.[15]Commercial performance
Live Life Fast debuted at number four on the US Billboard 200 chart, earning 62,000 album-equivalent units in its first week, including 3,500 pure album sales, with the remainder derived from streaming and track equivalent sales.[33] The album also topped the US Top R&B/Hip-Hop Albums and Top Rap Albums charts for one week.[1] Internationally, the album achieved a peak position of number five on the Canadian Albums chart, number 34 on the UK Albums Chart, number 27 on the Australian Albums Chart, and number 27 on the New Zealand Albums Chart.[34][35][36] The project demonstrated sustained streaming momentum, surpassing 600 million total streams on Spotify as of 2025, largely propelled by standout tracks including "Late at Night."[37]Track listing and credits
Track listing
| No. | Title | Featured artist(s) | Writer(s) | Producer(s) | Length |
|---|---|---|---|---|---|
| 1 | "LLF" | Roddy Ricch | Goldwash, Car!ton, Jake Fridkis, Brennan Johns, Emerson Poulin, Aaron Paris, Charlie Coffeen, Sir Dylan | 2:25 | |
| 2 | "Thailand" | Roddy Ricch | Southside | 3:20 | |
| 3 | "All Good" | Future | Roddy Ricch, Future | Beatsbyjuko, Keefa, Ronny J | 3:32 |
| 4 | "Rollercoastin" | Roddy Ricch | 3:05 | ||
| 5 | "Hibachi" | Kodak Black, 21 Savage | Roddy Ricch, Kodak Black, 21 Savage | Wheezy, Dez Wright, Mu Lean | 2:50 |
| 6 | "Paid My Dues" | Takeoff | Roddy Ricch, Takeoff | 2:42 | |
| 7 | "Crash the Party" | Roddy Ricch | 3:06 | ||
| 8 | "No Way" | Jamie Foxx | Roddy Ricch, Jamie Foxx | 3:11 | |
| 9 | "Slow It Down" | Ty Dolla Sign, Alex Isley | Roddy Ricch, Ty Dolla Sign, Alex Isley | 0:54 | |
| 10 | "Man Made" | Roddy Ricch | 3:29 | ||
| 11 | "Murda One" | Fivio Foreign | Roddy Ricch, Fivio Foreign | Kenny Beats, Nils | 2:39 |
| 12 | "Everything You Need" | Roddy Ricch | 3:27 | ||
| 13 | "Moved to Miami" | Lil Baby | Roddy Ricch, Lil Baby | TM88, Lexx Darkstar, Lucas Padulo | 3:42 |
| 14 | "Don't I" | Gunna | Roddy Ricch, Gunna | 3:33 | |
| 15 | "Bibi's Interlude" | Bibi Bourelly | Roddy Ricch, Bibi Bourelly | 0:50 | |
| 16 | "More Than a Trend" | Roddy Ricch | 1:36 | ||
| 17 | "Late at Night" | Roddy Ricch | 2:54 | ||
| 18 | "25 Million" | Roddy Ricch | 3:24 |
Personnel
Roddy Ricch served as the lead artist, primary songwriter, and lead vocalist across all tracks on Live Life Fast.[11] The album features contributions from several prominent vocalists, each delivering verses on specific tracks. Future provides featured vocals on "All Good" (track 3), Kodak Black and 21 Savage appear on "Hibachi" (track 5), Takeoff contributes to "Paid My Dues" (track 6), and Jamie Foxx features on "No Way" (track 8). Additional featured artists include Alex Isley and Ty Dolla $ign on "Slow It Down" (track 9), where Isley also supplies background vocals; Fivio Foreign on "Murda One" (track 11); Lil Baby on "Moved to Miami" (track 13); Gunna on "Don't I" (track 14); and Bibi Bourelly on "Bibi's Interlude" (track 15).[2][11] Production duties were handled by a team of established beatmakers, with Wheezy credited on track 5 ("Hibachi"). TM88, Lexx Darkstar, and Lucas Padulo produced track 13 ("Moved to Miami"), while Kenny Beats and Nils handled track 11 ("Murda One"). Other notable producers include Mustard, Southside, Ronny J, and Cardo Got Wings.[10][25] Technical staff included mixing engineers Chris Dennis, Curtis "Sircut" Bye, MixedByAli, and Ya Boy N.O.I.S., with mastering by Nicolas de Porcel. Executive production was overseen by Roddy Ricch and Keefa.[11]Charts
| Chart (2021–2022) | Peak position |
|---|---|
| US Billboard 200[1] | 4 |
| US Top R&B/Hip-Hop Albums (Billboard)[1] | 1 |
| US Top Rap Albums (Billboard)[1] | 1 |
| UK Albums (OCC)[34] | 34 |
| New Zealand Albums (RMNZ)[36] | 27 |
| French Albums (SNEP)[39] | 149 |