Fact-checked by Grok 2 weeks ago

Luvs

Luvs is a of disposable baby produced by , offering affordable options with features like leak protection and materials for infants and toddlers. Introduced in 1976 as Procter & Gamble's second alongside , Luvs initially featured innovative designs such as an hourglass shape to improve fit and absorbency, positioning it as a premium alternative in the competitive . Over the decades, Luvs evolved from a deluxe product in the late to a budget-friendly line by the mid-1990s, emphasizing value without compromising on core performance, which helped regain market share during intense competition with brands like . Key features of modern Luvs diapers, particularly the line, include up to 12 hours of triple leakguard protection, a wetness indicator that changes color upon contact with moisture, and availability in sizes from newborn to size 8 for children up to 60+ pounds. The diapers are 100% , dermatologist-tested, and free of parabens, , and bleaching, with super-absorbent for effective liquid management; they are manufactured entirely . Luvs also offers a for unsatisfied customers, refunding up to $45 per household upon submission of proof of purchase within 45 days, underscoring the brand's commitment to reliability and .

Overview

Brand Introduction

Luvs is a brand of disposable diapers designed for infants and toddlers, focusing on affordability and reliability for everyday use by parents seeking cost-effective baby care solutions. The brand emphasizes value without compromising essential features like leak protection, positioning itself as an accessible option for families. Launched in 1976 in the United States by Procter & Gamble, Luvs was introduced as a complementary line to the company's premium offerings. The brand has used taglines such as "All You Need is Luvs" in its marketing efforts to highlight its simplicity and sufficiency for busy parents. As a value-oriented alternative to higher-end brands like Pampers, Luvs targets budget-conscious consumers in the competitive diaper market. The current product range includes , training pants, and wipes, providing a basic lineup for diapering needs from birth through potty training. Luvs operates as a key player in the budget segment of the U.S. disposable market, contributing to 's broader baby care portfolio alongside like .

Ownership and Market Positioning

Luvs has been wholly owned by (P&G) since its inception in , when it was launched as a disposable . Initially positioned as a premium product, Luvs underwent a significant internal repositioning in 1993–1994, when P&G slashed prices by approximately 16% to transform it into a "" targeted at private-label competitors, establishing its enduring role as a value-oriented offering within the company's portfolio. In the U.S. baby diaper market, projected to reach approximately $10.6 billion in revenue by 2025, Luvs occupies a niche as a budget-friendly alternative, complementing P&G's dominant premium brand, Pampers, which held about 32% market share in 2024. P&G's combined diaper brands, including Luvs, contribute to the company's roughly 40% category share, underscoring its leadership in a sector where the top two players—P&G and Kimberly-Clark (maker of Huggies)—control around 75% of the market. Luvs differentiates itself through cost-effectiveness, appealing primarily to second-time parents and budget-conscious families who prioritize affordability over luxury features, in contrast to Huggies' mid-tier positioning and the rising popularity of lower-cost store brands. Recent market trends reflect growing demand for eco-friendly diapers and expanded sales channels, with the latter expected to grow at a compound annual rate of 8.4% through 2030. Luvs has adapted to these shifts with upgrades to its Platinum Protection line, enhancing absorbency and softness while maintaining value pricing to retain its core audience amid competitive pressures.

History

Launch and Early Development

Luvs was launched in 1976 by as a second disposable brand, featuring an innovative hourglass-shaped absorbent pad and elastic leg gathers to improve fit and reduce leakage compared to earlier designs. The development drew on expertise from mechanical engineer Kenneth Buell, who had worked on the space program and applied principles of absorbency testing—originally derived from challenges—to enhance the product's performance in containing liquids. A foundational U.S. for the Luvs design, covering its core structure for better containment, was issued to in 1975, setting the stage for legal disputes in the emerging "diaper wars" as competitors challenged its innovations. Marketed as a mid-tier disposable diaper, Luvs positioned itself to compete with 's own premium brand and other emerging entrants, emphasizing affordability and reliability for everyday use amid growing consumer demand for disposables. The launch occurred during a pivotal shift in the U.S. from traditional cloth s to disposables, driven by convenience for working parents and ; by the late , disposable diaper usage had surged, with annual consumption rising from about 350,000 tons in 1970 (representing just 0.3% of municipal ) to nearly 2 million tons by 1980, reflecting rapid market adoption. , already holding around 65% through at the time of Luvs' introduction, saw the brand contribute to overall category growth. In 1984, updated Luvs with refastenable tapes, allowing parents to adjust the fit without discarding the diaper, which addressed common complaints about convenience and supported the brand's mid-tier appeal. This enhancement helped maintain competitiveness as rivals like Kimberly-Clark's gained traction with similar features. By 1987, the company introduced Luvs Deluxe as a premium variant, marketed for its advanced leak resistance through a "night guard system" that distributed wetness evenly across thicker padding to prevent overnight leaks.

Repositioning and Key Milestones

In the mid-1990s, repositioned Luvs from a "Deluxe" to a more affordable budget option, slashing prices by 16% in 1993 to counter competitive pressures from private-label brands and rivals like . This strategic shift aimed to capture value-conscious consumers while maintaining core performance features, including a brief introduction of the Dri-Weave absorbent liner in 1994, which was adapted from P&G's Always feminine care products but discontinued shortly after due to limited consumer differentiation. The price reduction helped stabilize Luvs' market position, though overall category share for P&G brands continued to face erosion from generics, dropping Luvs' volume share amid intensified promotions. By 1998, Luvs incorporated licensed character prints to enhance appeal, partnering with the popular children's show to feature dinosaur motifs on diaper tapes, coinciding with the release of the film . This move targeted family engagement but was short-lived as character licensing evolved with market trends. In 2001, amid a 3.1% year-over-year decline in P&G's overall business share due to rising private-label , Luvs introduced Overnight Leakguards for extended absorbency and a softer cloth-like outer cover to improve comfort and leakage prevention, supported by a multimillion-dollar push including TV ads and coupons. These enhancements aimed to revive the brand's positioning as a reliable, economical choice without premium pricing. The brand underwent further visual and functional updates in 2010 with the debut of its iconic mascot and diamond patterns printed on the front, alongside clearer size labeling to aid consumer selection; this redesign refreshed while emphasizing affordability and leak protection. In 2018, Luvs phased out the monkey character in favor of playful and panda prints, while adding a color-changing wetness indicator to signal changes, alongside refinements to Triple Leakguards for better fit and reduced bulk. These changes supported ongoing efforts to differentiate in a mature market where P&G's combined share hovered around 40-50%. By 2020, Luvs adopted a starry pattern design across its lineup, introduced Size 7 diapers for larger toddlers (41+ lbs), and began incorporating playful words like "Big Kid" on to reinforce developmental messaging. The 2004 discontinuation of Luvs SleepDrys pants, a bed-wetting product launched in 2002, streamlined the portfolio toward core infant diapers as P&G focused on high-volume segments. In 2022, Luvs launched PAW Patrol-themed prints on both standard and nighttime variants, featuring characters like and to boost fun factor and family relevance. Most recently, in 2024, Luvs debuted the Platinum Protection line in collaboration with the Bluey, incorporating exclusive prints alongside upgrades like enhanced absorbency for up to 12 hours of protection, improved softness via advanced nonwoven materials, and a Size 7 nighttime option with reinforced cuffs. This launch, backed by P&G's investment in innovation, addressed ongoing category challenges where branded diapers like Luvs maintained about 10-15% U.S. amid private-label growth. The partnership and features aimed to elevate perceived value, with early retail feedback highlighting increased consumer interest in themed, high-performance budget options. As of 2025, no further major updates have been announced.

Products

Current Diaper Lines

Luvs' primary diaper line, Luvs Platinum Protection, launched in 2024 and emphasizes enhanced leak protection and softness for ' delicate , available in sizes from Newborn to 8 for children up to 60+ pounds. This line features up to 12 hours of Triple Leakguard Protection, stretchy sides, elastic waistbands, and a wetness indicator that changes color upon contact with moisture. The standard Platinum Protection diapers cater to everyday use in sizes Newborn through 8, incorporating fun, gender-neutral prints such as characters introduced in , building briefly on earlier designs like monkeys and stars for engaging visuals. These diapers include secure stretchy sides and waistbands for a comfortable fit, with materials free of parabens and . For nighttime needs, Luvs offers Platinum Protection Sleepy Nights diapers in select sizes such as 5 and 7, introduced in , providing extended absorbency with an ExtraDry Nighttime Core for up to 12 hours of protection. Luvs diapers are packaged in bulk options, such as 72-count packs for Size 5 or 44-count for Size 7 overnight, with gender-neutral designs available across lines. They are widely distributed at major retailers including Walmart, Amazon, and Sam's Club. Positioned as an affordable alternative to brands, Luvs s typically cost $0.15 to $0.25 per , with bulk packs offering cost savings—for example, a 72-count Size 5 pack at approximately $0.24 each—while maintaining quality leak protection.

Training Pants and Accessories

Luvs SleepDrys training pants were introduced in 2002 as a pull-up style product targeted at older children experiencing bed-wetting, featuring leak guards to support potty training and overnight protection. These disposable underpants were part of Procter & Gamble's effort to expand the Luvs brand into youth care options. However, SleepDrys were discontinued in 2004, marking the end of Luvs' dedicated training pants line. In the early , Luvs emphasized training pants as a complement to its offerings, but the brand shifted focus following the discontinuation, prioritizing other like wipes for everyday baby . Today, wipes serve as the primary , integrated into the full diapering routine alongside Luvs for affordability and . Luvs baby wipes are and , designed for gentle cleaning on hands, faces, babies, and surfaces during diaper changes. Available with a light clean scent, they feature a soft, durable dotted that provides 2x stronger performance for reliable mess removal without tearing. These wipes come in various pack sizes, including 72-count single packs and 216-count 3-pack bundles, making them suitable for on-the-go or home use. Although Luvs does not currently offer bundled items like diaper rash creams or branded disposal bags, the wipes are formulated to complement the brand's diapers, enhancing the overall hygiene routine for parents seeking budget-friendly options.

Marketing and Advertising

Major Campaigns

In 2006, Luvs introduced "The Change to Luvs Challenge," a promotional initiative designed to encourage parents switching from competitor brands by offering a on purchases, backed by the brand's ongoing leak protection assurance. The following year, launched the "All You Need is Luvs" campaign in July 2007, featuring television advertisements that highlighted the Stretch Tab feature for improved fit while incorporating humorous family scenarios to appeal to everyday parenting realities. The campaign utilized a modified version of the ' "" as its theme, airing nationally on TV and generating buzz through its lighthearted tone, though it drew some criticism from fans for the adaptation. Subsequent efforts shifted toward digital and targeted media, with a notable focus on second-time mothers beginning around 2013 under the "Live, Learn and Get Luvs" platform developed by . This strategy emphasized the brand's reliability and value for experienced parents through comedic spots like the 2013 "Story Time" and "Taking a Temperature" advertisements, which contrasted first- and second-time parenting styles to underscore Luvs' no-fuss performance. These were initially distributed via online videos on platforms like , amassing over 1.8 million views for key clips, before expanding to national television. In recent years, Luvs has promoted upgrades to its Platinum Protection line through digital advertising and retail partnerships, stressing up to 12 hours of triple leakguard protection and potential annual savings of up to $400 compared to premium competitors as of 2025. These efforts, active in 2025, utilize targeting parents and online videos to highlight affordability and dependability for busy families, including a holiday partnership with to support families with diaper donations. Overall, Luvs' campaigns have consistently targeted second-time mothers by prioritizing practical benefits like leak prevention and cost savings over luxury features, leading to measurable gains such as a 0.7 increase in value from 8.9% to 9.6% between 2012 and 2013—the brand's strongest annual performance—and $38 million in additional value generated. This approach also elevated Luvs to the top-selling brand at during that period.

Character Collaborations and Promotions

Luvs has leveraged character collaborations to appeal to young children and their parents, incorporating popular media figures into designs and to create a playful, engaging image. These partnerships began in the with educational characters and evolved to include contemporary icons, enhancing product visibility through themed prints and tied-in promotions. In the , Luvs featured images of the Muppets on its , aligning the brand with beloved educational puppets to emphasize fun and learning during . This collaboration marked an early effort to integrate child-friendly media into everyday baby products, with Muppet characters like and appearing on packs to attract families. By 1998, Luvs introduced prints of Barney the Dinosaur on its diapers, coinciding with the theatrical release of . As part of the promotional deal, Luvs featured Barney on its diapers and in commercials, fostering cross-media exposure that highlighted the brand's affordability and comfort alongside Barney's wholesome persona. Commercials from the era showcased Barney interacting with the diapers, reinforcing themes of family joy and reliability. In the early 2000s, Luvs integrated characters into its designs, starting around 2005 with prints featuring the puppy and other elements from the show. This partnership extended to television commercials where promoted Luvs' leak protection, transitioning from Barney's style to interactive, problem-solving themes that resonated with preschool audiences. During the , Luvs shifted toward proprietary characters by introducing its own blue monkey mascot in 2010, depicted in various playful poses on tapes and waistbands alongside diamond patterns. The monkey became a staple of the brand's identity, symbolizing fun and flexibility without relying on licensed IP, and appeared consistently through the decade to build long-term recognition. In 2022, Luvs launched PAW Patrol-themed designs, incorporating pups like and on diaper prints to tap into the animated series' popularity among toddlers. These designs emphasized adventure and teamwork, aligning with the show's narrative to position Luvs as a heroic choice for active babies. Most recently, in 2024, Luvs collaborated with for prints and limited-edition packs under its Platinum Protection line, featuring the Heeler family in vibrant, family-oriented motifs. Launched in , this partnership highlights relatable sibling dynamics and everyday adventures, available nationwide to boost appeal among modern parents. These collaborations have been supported by promotional tactics such as in-store displays showcasing themed packaging, coupon tie-ins redeemable at major retailers, and cross-promotions with shows to drive trial and loyalty. For instance, partnerships like the included bundled offers, while ongoing efforts integrate coupons and end-cap displays to enhance accessibility and fun. Such strategies contribute to broader campaigns, including the "All You Need is Luvs" tagline, by embedding character elements into messaging for second-time parents. Over time, Luvs' character strategy has evolved from educational icons like and Barney, which focused on learning and moral lessons, to broader popular kids' media such as and , prioritizing entertainment and emotional connection for wider family engagement. This shift, interspersed with the proprietary blue monkey, reflects adaptations to changing media landscapes while maintaining a core emphasis on joy and practicality.

Innovations and Features

Core Technologies

Luvs diapers' foundational absorbency core, launched in 1976, employed a multi-layer design that enhanced liquid retention and distribution, setting it apart from earlier disposable products by offering superior absorbency for extended wear. This core technology drew from 's ongoing research into absorbent materials. Over time, the core evolved with the introduction of thicker padding in 1984, which increased the volume of absorbent material to better handle heavier loads without sagging or leaking, and in 1994, the brief incorporation of —a wicking layer adapted from P&G's feminine care products—to accelerate moisture transfer away from the skin. Leak protection in Luvs has relied on barrier features since its , with the 1976 model pioneering elastic leg openings to create a snug seal around the thighs and reduce side leaks, a significant advancement over rectangular-shaped predecessors. In 1987, the Deluxe line refined this with enhanced elastic leg cuffs for more flexible, customized containment, enabling overnight use without frequent changes. By 2001, Overnight Leakguards were added as raised side barriers integrated into the core structure, providing targeted defense against nighttime accidents while maintaining the diaper's slim profile. These elements collectively contribute to P&G's internal testing standards, which validate up to 12 hours of protection under simulated usage conditions, though proprietary formulas remain undisclosed. Fit and comfort technologies emphasize adjustability and gentleness, beginning with the 1996 introduction of stretch tabs and an elastic waistband that allow for a tailored fit across varying body shapes, reducing gaps and improving mobility for active infants. Complementing this, a cloth-like outer cover was adopted in 2001, replacing plastic backsheets to mimic the feel of cloth diapers while permitting better airflow. Luvs materials are selected for properties, using non-toxic, dermatologically tested components free of parabens and to minimize irritation on sensitive , with an emphasis on to promote dryness and reduce risk.

Recent Advancements

In 2018, Luvs introduced a wetness indicator stripe that changes color to signal the need for changes, alongside a shift to engaging and panda prints to enhance visual appeal for parents and babies. The indicator helps parents time changes more effectively by turning blue upon contact with wetness. By 2020, Luvs expanded its sizing options with the introduction of Size 7, designed specifically for larger toddlers weighing over 41 pounds, while incorporating enhanced material softness to improve comfort during extended wear. The 2024 launch of the Platinum Protection line marked a significant upgrade, featuring superior leak barriers through comfy leak barrier cuffs and secure stretchy sides, along with improved nighttime absorbency tailored for Size 7 diapers. This line provides up to 12 hours of Triple Leakguard Protection, building on earlier core leak guard technologies for better performance during active play. In 2025, Luvs introduced Size 8 diapers for toddlers weighing 46+ pounds. Performance testing emphasizes up to 12-hour protection suited for active , minimizing leaks during movement.

References

  1. [1]
    Baby Diapers | Buy Quality Diapers - Luvs Diapers
    Luvs Diapers - The choice that gives you cheap diaper prices without sacrificing quality. Featuring baby diapers with premium leak protection!
  2. [2]
    What Companies Does Procter & Gamble Own? | The Motley Fool
    Oct 6, 2025 · Luvs (1976): 100% ownership. Launched in 1976, Luvs is another diaper option that bears the P&G logo. While initially marketed as a premium ...
  3. [3]
    What P&G Learned From The Diaper Wars - Fast Company
    Feb 8, 2013 · Imagine what Pampers could have become, then, had P&G chosen a different strategy in 1976. That's when it introduced a second diaper brand, Luvs ...
  4. [4]
    What I've learned: The surest path to winning is not to lose. - Medium
    Aug 12, 2021 · In the 1970s P&G launched a new brand called Luvs, which featured a revolutionary hourglass-shaped disposable baby diaper. In an effort to ...Missing: history | Show results with:history
  5. [5]
    P&G; to Offer Redesigned Luvs, Pampers - Los Angeles Times
    Jun 8, 1996 · P&G; began to recover in the second quarter of calendar 1995, with strong gains in its mid-priced Luvs line.
  6. [6]
    Luvs Platinum Protection With Bluey
    KNOW WHEN THEY GO: Wetness indicator that turns blue on contact with wetness ; FIND THE FIT THAT'S LEGIT: Diapers now available in size newborn through size 8.
  7. [7]
    Luvs - Facebook
    Our biggest innovation ever, new Luvs Platinum Protection diapers are better than ever**, with up to 12 hours of Triple Leakguard Protection, more softness* and ...
  8. [8]
    About Luvs Platinum Protection
    Luvs diapers are manufactured in the United States of America. Can I get more information about your Luvs Money Back Guarantee? Luvs works great on leaks ...
  9. [9]
    Luvs Platinum Protection Baby Diapers, Size 6 - 80 ct - Dollar General
    Rating 4.0 (10) · 90-day returnsYou care what your baby wears, so Luvs diapers are 100% hypoallergenic, made free of parabens and free of latex (natural rubber). When it comes to the ultimate ...<|control11|><|separator|>
  10. [10]
    Luvs Ads Leave Boomers Crying Like Babies - CBS News
    Jul 21, 2007 · But the "All You Need..." campaign, launched this month for Procter & Gamble Co.'s Luvs diapers, struck a particularly sour note for some ...
  11. [11]
    P&G Changing Diapers Strategy - ADWEEK
    Aug 10, 2001 · He stressed that “product innovation was the key to reviving its Luvs brand,” whose decline in category share comes as private-label diapers ...Missing: introduction history
  12. [12]
    Luvs Baby Diapering Products Near Me - Delivery or Pickup - Instacart
    Order Luvs Baby Wipes, Disposable Training Pants, Baby Diapers, and more from local and national retailers near you and enjoy on-demand, contactless delivery or ...
  13. [13]
    Brands | P&G
    Luvs. Visit Site. Baby Diapers. Ninjamas. Visit Site. Nighttime Underwear. Pampers. Visit Site. Baby Diapers. Fabric Care. Ariel. Visit Site.
  14. [14]
    https://www.bloomberg.com/news/articles/1994-05-01/attack-of-the-fighting-brands
  15. [15]
    Spanked by Change, Top Diaper Maker Moves to Cut Its Prices
    Apr 15, 1993 · The company said it is slashing Luvs prices more deeply because it is repositioning the product as a “medium-priced” diaper. Procter & Gamble ...Missing: 1994 | Show results with:1994
  16. [16]
    U.S. Baby Diaper Market Size & Growth Forecast 2025-2035
    May 6, 2025 · The United States baby diaper market is estimated to reach USD 10.6 billion in 2025 and is expected to record a 4.3% CAGR from 2025 to 2035.
  17. [17]
    P&G selling China-made luxury 'bumbum' brand diapers ... - Reuters
    Aug 25, 2025 · Pampers, which still leads the $5.4 billion U.S. disposable baby diaper market, saw its share of it slip to 32.3% in 2024 from 32.5% in 2022 ...
  18. [18]
    The Diaper Disruptor: Inside Coterie's $160 Million Rise Against ...
    Jun 26, 2025 · Pampers and Luvs (parent company P&G) and Huggies (parent company Kimberly) together control roughly 75% of the U.S. diaper market, which is ...
  19. [19]
    [PDF] Second Time Moms & The Truth About Parenting
    Luvs is a value priced diaper brand that ranks a distant fourth in terms of value share within the US diaper category at 8.9%. Pampers and Huggies are both.Missing: budget | Show results with:budget
  20. [20]
    Luvs is considered a budget brand because it is at a ... - Course Hero
    Oct 8, 2016 · Luvs is considered a budget brand because it is at a considerably lower price from MKT 113 at Southern New Hampshire University.
  21. [21]
    Baby Diapers Market Size And Share | Industry Report, 2030
    The baby diapers market in the U.S. accounted for a market share of around 83% in 2024 ... 2024 and is expected to reach USD 83.31 billion in 2025. What is ...
  22. [22]
    North America Diaper Market Size, Share, Trends and
    Sep 12, 2025 · The North America diaper market size was valued at USD 77.03 Billion in 2024. Looking forward, the publisher estimates the market to reach USD ...<|control11|><|separator|>
  23. [23]
    NEW Luvs Platinum Protection Diapers with Bluey Prints Feature ...
    Jul 9, 2024 · Luvs Platinum Protection disposable diapers are now more absorbent than ever, featuring up to 12 hours of Triple Leakguard Protection, along with secure cuffs ...
  24. [24]
    Baby-Bottom Boom Brings Diaper War - The Washington Post
    Apr 9, 1985 · On one side is Procter & Gamble Co., maker of Luvs disposable diapers. ... They assigned the task of designing the perfect diaper to Kenneth ...Missing: launch 1976
  25. [25]
    DIAPER CASE DISPOSED OF IN FAVOR OF LUVS - Chicago Tribune
    Apr 18, 1985 · A US District Court jury decided Tuesday that Weyerhaeuser Co. illegally copied Procter & Gamble Co.`s invention of the ”best disposable diaper.”Missing: launch 1976
  26. [26]
    50 Years of Nonwovens
    Nov 12, 2020 · Procter & Gamble introduced Luvs disposable diapers adding them to their existing Pampers diaper brand which at the time had a 65% marketshare.
  27. [27]
    A Brief History of the Disposable Diaper - Mother Jones
    1970: American babies go through 350,000 tons of disposable diapers, making up 0.3% of U.S. municipal waste. 1980: American babies wear 1.93 million tons of ...
  28. [28]
    PERSONALITY CHANGE FOR P.&.G. - The New York Times
    Mar 23, 1984 · Most notable perhaps, the Pampers and Luvs brands of disposable diapers have dropped six percentage points in four years. Advertisement. SKIP ...
  29. [29]
    Separate diapers for boys and girls went on sale... - UPI Archives
    May 10, 1988 · Luvs diapers are made by Procter & Gamble Co., which is headquartered in Cincinnati. Recent studies show that boys tend to leak more at the ...<|control11|><|separator|>
  30. [30]
    PROCTER & GAMBLE TO REDUCE WHOLESALE DIAPER PRICES
    Jun 8, 1993 · The Procter & Gamble Company said yesterday that it would reduce wholesale prices for disposable diapers and cut the number of diapers per ...
  31. [31]
    1998 | Barney Wiki - Fandom
    February 10: Lyons Partnership filed a lawsuit on New Jersey Costume ... ?: Luvs Puts Barney On Their Diapers For The Release Of Barney's Great Adventure.
  32. [32]
    Luvs - Facebook
    Oct 24, 2018 · Our diapers now have fresh fun designs, a wetness indicator, more reliable leak protection and are less bulky than before, thanks to Luvs Triple ...
  33. [33]
    We're on the case! We still have that pro level leak protection you luv ...
    Dec 7, 2022 · With nonstop protection, these diapers are ready for action ... Dec 16, 2022 · 1.3K views. 00:01. I'm a little ... Luvs x Paw Patrol.<|control11|><|separator|>
  34. [34]
    No bones about it—we luv our new @PawPatrol prints - Instagram
    Oct 28, 2022 · Playtime starts with a diaper that's soft, secure, and ready to move! Luvs Platinum Protection does all that AND it's easy on your wallet.
  35. [35]
    Luvs Launches Platinum Protection Diapers with Bluey Prints
    Jul 9, 2024 · Luvs Launches Platinum Protection Diapers with Bluey Prints. New diapers feature up to 12 hours of Triple Leakguard Protection. July 9, 2024.
  36. [36]
    New Luvs Platinum Protection Diapers Feature Bluey Prints
    Jul 11, 2024 · Luvs Platinum Protection disposable diapers are now more absorbent than ever, featuring up to 12 hours of Triple Leakguard Protection.
  37. [37]
    Luvs Platinum Protection Sleepy Nights Baby Diapers, Size 7, 44 ...
    Up to 12 Hours of Triple Leakguard Protection: Luvs Platinum Protection diapers provide up to 12 hours of dependable leak protection, ensuring your baby ...
  38. [38]
    Luvs Platinum Protection Baby Diapers, Size 5 (27+ lbs), 72 Count
    In stock Rating 4.6 (19,640) Luvs Platinum Protection Baby Diapers, Size 5 (27+ lbs), 72 Count ; One-time purchase. $16.97 ; How you'll get this item: · Plus, get 50% off an annual plan at ...
  39. [39]
    Luvs Diapers in Diapers - Walmart.com
    4.3 5K · Free 90-day returnsLuvs Platinum Protection Baby Diapers Size 5, 72 Count (Select for More Options). 24784.6 out of 5 Stars. 2478 reviews. Save with. Walmart Plus.<|control11|><|separator|>
  40. [40]
    Luvs - Amazon.com
    ... Diapers for Day & Night. Luvs Size 1 ... Luvs Size 7 Baby Diapers, Platinum Protection Bluey Diapers for Day & Night, Size 7, 124 Count (Packaging May Vary).Missing: stars design 2020 printed words<|control11|><|separator|>
  41. [41]
    Luvs Pro Level Leak Protection Diapers, Sizes: 1-8 - Samsclub.com
    Rating 4.3 (4,773) · 4–7 day delivery · Free in-store returnsFour Levels Of Protection: Triple Leakguards, wetness indicator, secure and stretchy sides, comfy leak barrier cuffs. Max Softness: Soft and comfy for your ...
  42. [42]
    The 4 Best Diapers of 2025 | Reviews by Wirecutter
    Jul 21, 2025 · We researched 50 diapers, lab tested 14, and found that Target, Amazon, and Walmart diapers perform as well as those that cost much more.<|control11|><|separator|>
  43. [43]
    Luvs SleepDrys - "N/A" - AdForum
    Luvs SleepDrys - "N/A". Leo Burnett Chicago Chicago, United States. Follow. 10914. Brand: Luvs SleepDrys; Country: United States. Advertiser: Procter & Gamble.
  44. [44]
    Reduced-noise composite materials and disposable personal care ...
    EXAMPLE 3 In this Example, the noise produced by a LUVS SLEEPDRYS youth pant (size 65-85 lbs), purchased in 2003 and manufactured by the Proctor and Gamble ...
  45. [45]
    Luvs Baby Wipes Same-Day Delivery or Pickup - Harps Food Stores
    With a soft and durable dotted texture, Luvs wipes are 2x stronger* for a reliable clean every time. Plus, their lovable light scent keeps things fresh while ...
  46. [46]
    Luvs Baby Wipes - We Feed the OBX
    Luvs Baby Wipes, 72 x 72 ct, are hypoallergenic, alcohol-free, with a clean scent, and are for hands, faces, baby and surfaces. Do not flush.
  47. [47]
    Luvs Baby Wipes 3X 216 Count | Diapers & Training Pants - Sun Fresh
    Alcohol free wipes (Contains no ethanol or rubbing alcohol). Hypoallergenic. Visit Luvs.com for special offers, product info, & more. Made in USA from ...<|separator|>
  48. [48]
    Luvs Ultra Clean Baby Wipes - Instacart
    Details. Luvs ultra clean wipes have pillowy bumps to help make cleaning a breeze! Ingredients. Water, Disodium EDTA, Xanthan Gum, BIS-PEG/PPG-16/16 ...
  49. [49]
    Money Back Guarantee - Luvs Diapers
    We will issue a full refund for your purchase price, up to $45.00. This guarantee is limited to the purchase price and excludes any incidental or consequential ...Missing: campaigns 2006
  50. [50]
    Luvs Commercial: Blue's Clues - YouTube
    Dec 19, 2019 · Here is the Commercial for The Change to Luvs Challenge with Blue from Blue's Clues, or at least, a Toy Version.
  51. [51]
    Luvs Launches New Marketing Campaign - Happi
    Jul 5, 2007 · Procter & Gamble recently announced the debut of its new “All You Need is Luvs” marketing campaign. The effort coincides with the ...
  52. [52]
    Summer of Luvs? Beatles heard in diaper ads - NBC News
    Jul 20, 2007 · But the “All You Need...” campaign, launched this month for Procter & Gamble Co.'s Luvs diapers, struck a particularly sour note for some fans, ...
  53. [53]
    P&G - Luvs Disposable Diapers - Story Time - Commercial - 2013
    Oct 9, 2015 · Get Social About Luvs / luvsdiapers. P&G - Luvs Disposable Diapers - Story Time - Commercial - 2013. 41K views · 10 years ago ...more. Tube ...
  54. [54]
    Luvs | Muppet Wiki - Fandom
    Luvs is a brand of diaper, that featured images of the Sesame Street Muppets in the 1980s. Created by Procter and Gamble, the makers of Pampers.
  55. [55]
    Luvs (Barney) CBS Commercial 1998 - YouTube
    Apr 19, 2024 · Luvs (Barney) CBS Commercial 1998 ... Now I Know My ABCs | Learning Letters + Reading for Kids | Barney and Friends. Barney the Dinosaur•4.2M ...Missing: partnership | Show results with:partnership
  56. [56]
    Luvs Diaper Commercial - 2005 - YouTube
    May 9, 2025 · By this point, Luvs had parted ways with Barney and began including Blues Clues on their diapers. Considering this is a diaper commercial ...
  57. [57]
    Sample Of Three (3) Vintage Luvs Monkey Size 6 Diapers ... - eBay
    In stock $5.09 deliverySample Of Three (3) Vintage Luvs Monkey Diapers From 2010 (VERY Stretchy). Condition is New. Shipped with USPS Ground Advantage. Have one to sell?Missing: blue | Show results with:blue
  58. [58]
    Luvs Paw Patrol Edition Diapers (Choose Your Size & Count)
    Shop Luvs Paw Patrol Edition Diapers. Choose your size & count for your little one's comfort!
  59. [59]
    Smaller | The New Yorker
    Nov 19, 2001 · In 1976, Procter & Gamble brought out Luvs, which elasticized the leg openings to prevent leakage. But diapers still adhered to the basic ...<|separator|>
  60. [60]
    [PDF] SEVEN DECADES OF DISPOSABLE DIAPERS
    P&G introduced these features in 1976 in the United States on a second disposable diaper brand, Luvs. However, P&G could not manufacture Luvs on its existing ...
  61. [61]
    [PDF] Pampers: The Disposable Diaper War (A) - SSRN
    By 1970, the disposable diaper market had grown to $200 ... for diaper manufacturers and will solidify our market share in the premium diaper market.<|separator|>
  62. [62]
    Luvs Teams Up with Feeding America® to Support Families This ...
    Nov 13, 2024 · For more information on Luvs diapers, visit https://www.luvsdiapers.com or the brand's social media channels on Facebook (https://www.facebook.