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Marvin Kitman

Marvin Kitman (November 24, 1929 – June 29, 2023) was an humorist, , and television critic whose satirical columns skewered broadcast media for over three decades. Born in to Russian Jewish immigrant parents, Kitman grew up in after his family relocated in , graduating from in 1947 and later attending at . Kitman's career highlight was his tenure as a columnist starting in 1969, where his thrice-weekly pieces—nationally syndicated by the —chronicled television's cultural absurdities with sharp wit, earning him a finalist nod for criticism. He authored eight books, including the 1977 bestseller George Washington's Expense Account, a humorous of the first president's wartime finances revealing extravagant claims like mileage reimbursements for horses, and The Marvin Kitman Show, a collection amplifying his media critiques. Earlier, he contributed to outlets like The New Leader and appeared on public panels, establishing his voice as a discerning observer of television's excesses before its cable-era fragmentation. Kitman died of cancer at age 93 in .

Early Life

Family Background and Childhood

Marvin Kitman was born on November 24, 1929, in , , to Jewish parents who had immigrated from . His father worked as a house painter in before the family relocated to during the 1930s, where he secured employment as a building superintendent. The Kitmans settled in the Bensonhurst neighborhood of , where Marvin spent his childhood in a working-class immigrant household. This move reflected broader patterns of Jewish migration from industrial cities to urban centers amid economic shifts in the era, though specific family motivations remain undocumented in primary accounts.

Education

Kitman graduated from , a specialized public high school in focused on science and technology, in 1947. His parents, who had immigrated from and operated a small notions store, encouraged him toward a technical career such as draftsman, aligning with the vocational emphasis of his . Following high school, Kitman enrolled at the (now part of the system), completing a degree in 1953. The six-year gap between his high school graduation and college completion coincided with a period that included , though specific details on his academic focus or coursework during this time are not widely documented in primary biographical accounts.

Personal Life

Marriage and Family

Kitman married Sibushnick on October 28, 1951. The couple had three children: a son, Jamie Lincoln Kitman, and two daughters, Suzy Kitman and Andrea Jordana Kitman (known as A.J. Knight). Sibushnick later pursued a career as a . The family settled in , in 1961, where they resided long-term. Kitman and his wife remained married until his death in 2023, with Sibushnick surviving him, along with their son, daughters, and three grandchildren.

Military Service

Kitman was drafted into the U.S. Army shortly after graduating from the in 1953 and served from 1953 to 1955 during the final years of the . Assigned to , , a major Army training installation, he worked as a for the base newspaper, contributing articles on athletic events and personnel activities rather than engaging in combat or frontline duties. His military role leveraged his pre-service experience and , marking an early extension of his writing career into a structured, institutional context. Kitman later reflected on this period as the "last time I did anything to fight ," underscoring its non-combat nature amid the era's tensions. Upon discharge in 1955, he transitioned to civilian employment in advertising, with no indications of overseas deployment or decorations for valor in available records.

Early Career

Advertising and Initial Media Work

Kitman began his professional career in media through freelance writing and a staff position at The Saturday Evening Post, where he served as a from 1965 to 1966. In this role, he contributed articles that showcased his emerging satirical style, drawing on his background in humor. Transitioning into advertising, Kitman joined Madison Avenue agencies during the mid-1960s, a period when the industry was known for its creative and humorous campaigns. He first worked as a "humorist-in-residence" at the Solow/Wexton agency from 1966 to 1967, leveraging his wit to develop promotional content. Subsequently, he served as a senior at Carl Ally, Inc., from 1967 to 1968, where he crafted ad copy for clients amid the competitive landscape of advertising. During this time, Kitman also contributed to specific campaigns, including proposed slogans and drawings for a Hertz rental car effort, reflecting his involvement in client-specific creative development. These roles exposed him to the persuasive techniques of commercial media, which later informed his critiques of and programming. His tenure was brief but formative, bridging his early media freelancing with a deeper engagement in content creation for mass audiences.

Transition to Journalism

Following his discharge from the U.S. Army in 1955, Kitman pursued freelance writing and contributed satirical columns on to The Armstrong Daily in from 1956 to 1966. He co-founded and served as a of Monocle, a satirical magazine launched in the late that published irregularly until the mid-1960s, collaborating with editor on politically irreverent content. These efforts, combined with staff writing at from 1965 to 1966, established his satirical voice but did not yet yield steady journalistic employment. In 1967, amid a brief tenure as a senior copywriter at the Carl Ally, Inc., Kitman transitioned to formal by accepting a role as television critic for The New Leader, a leftist but anti-Soviet . The editor permitted him to openly admit in his debut column that he rarely watched television, allowing Kitman to critique the medium through a lens of cultural skepticism rather than consumer endorsement. This position, following Monocle's demise, marked his pivot from and sporadic to regular media commentary, leveraging his humor to dissect television's emerging dominance. Kitman's New Leader tenure drew notice from publishing figures, culminating in his recruitment by Newsday's leadership, including , for a syndicated television column launched on December 7, 1969. Titled "The Marvin Kitman Show," it expanded his reach, initially appearing five times weekly and evolving into a thrice-weekly feature that scrutinized broadcasts, commercials, and industry practices over 35 years. This move solidified his journalistic career, shifting from peripheral media work and advertising to a prominent, influential role in criticism.

Television Criticism

Entry into TV Reviewing

Kitman's entry into television criticism occurred in 1967, when he joined The New Leader, a leftist but anti-Soviet magazine, as its TV critic. Prior to this, Kitman had contributed satirical pieces to , a humor magazine that ceased publication, honing his irreverent style that emphasized over conventional analysis. The New Leader's editor permitted Kitman to adopt a satirical approach only after initial resistance, allowing him to critique television's cultural and commercial excesses rather than merely summarizing programs. His work at The New Leader attracted attention from larger outlets, leading to his hiring by in late as a television . At , Kitman produced columns three times weekly, which were soon syndicated nationally by the Times-Washington Post News Service, expanding his reach beyond . This transition marked his establishment as a prominent TV critic, where he maintained a focus on dissecting the medium's hypocrisies, such as network profit motives and content banalities, often through humor that targeted industry self-importance. Kitman's early reviews eschewed standard plot recaps in favor of broader commentary on television's societal role, reflecting his background in and satire. For instance, he frequently lampooned shows like those featuring , portraying them as emblematic of the medium's superficiality. This approach, while polarizing, positioned him as one of the field's early skeptics during an era dominated by lighter fare such as Three's Company and Charlie's Angels.

Newsday Tenure and Syndication

Kitman joined as its television critic in 1969, marking the beginning of a 35-year tenure that established him as one of the newspaper's most prominent columnists. His thrice-weekly column, titled "The Marvin Kitman Show," appeared regularly in and offered irreverent, satirical commentary on television programming, networks, and cultural trends. The column's began concurrently through the Los Angeles Times Syndicate, enabling national distribution to other publications and broadening Kitman's reach beyond readers. This arrangement amplified his critiques, which often targeted the excesses of commercial television, including advertiser influence and formulaic content, while maintaining a humorous, contrarian edge that distinguished his work from more conventional reviews. His contributed to the column's status as one of Newsday's most popular features, sustaining its prominence through decades of media evolution. Kitman's tenure concluded in 2004, after which he retired from regular column writing, though his Newsday contributions had earned recognition, including a 1982 Pulitzer Prize finalist nomination in Criticism for entries that exemplified his sharp dissection of television's societal impact. Throughout, his output reflected a consistent skepticism toward industry self-importance, grounded in detailed analysis rather than mere opinion.

Critical Approach and Media Critiques

Kitman's criticism was characterized by a satirical, irreverent style that targeted the medium's commercial excesses, formulaic programming, and cultural banalities rather than individual artistic merits. He frequently employed humor and to expose what he saw as 's self-indulgent absurdities, such as the glorification of or the pandering of network content, arguing in a 1993 commentary that networks should leverage their influence to produce substantive alternatives like extended music specials instead of relying on . This approach distinguished him from more conventional reviewers, as he audited cultural icons satirically—exemplified by his 1975 book George Washington's Expense Account, which humorously dissected historical records to modern media's factual looseness. In his columns, syndicated nationally via the starting in 1969, Kitman maintained an iconoclastic tone that challenged industry orthodoxies, often prioritizing the broader societal impact of over episodic praise or condemnation. His critiques extended to specific genres, lambasting soap operas like and for their contrived narratives and the networks' fixation on titillating elements such as sex, violence, and celebrity vehicles, as detailed in his 1983 book I Am a VCR, where he cataloged these tropes as emblematic of 's descent into formulaic escapism. Kitman viewed the medium as a mirror of consumerism, using wit to underscore its role in perpetuating superficiality, though he occasionally acknowledged rare comedic successes amid the dross, as in his measured praise for shows like in 1979 for intermittent authenticity. Later media critiques broadened beyond broadcast TV to cable news and political commentary, exemplified by his 2010 book The Man Who Would Not Shut Up: The Rise of Bill O'Reilly, which drew on 29 interviews to trace the evolution of opinion-driven journalism from factual reporting to polemical spectacle. Kitman positioned O'Reilly's career as a cautionary tale of media's shift toward personal branding over objectivity, critiquing how such figures amplified partisan noise at the expense of substantive discourse—a perspective informed by his decades observing network dynamics. His work earned recognition, including a 1982 Pulitzer Prize finalist nod for distinguished criticism, reflecting peers' acknowledgment of his rigorous, unsparing dissection of media's institutional flaws.

Authorship

Key Books and Satirical Style

Kitman authored nine books, many blending meticulous historical research with sharp humor to critique politics, media, and American icons. His works often employed parody to expose absurdities in power structures, drawing on primary sources like expense ledgers or campaign records while infusing modern satirical lenses. Among his most notable satirical books is George Washington's Expense Account (1970, ), a humorous "" co-credited to General and Kitman as "Pfc. (Ret.)," which dissects Washington's Revolutionary War reimbursements from , tallying over £52,000 in claims including lavish dinners and travel—equivalent to millions today—while lampooning fiscal irresponsibility and elite entitlement. Similarly, The Making of the Prefident 1789 (1989, ) parodies Theodore H. White's The Making of the President series by framing 's unanimous election as a rigged "Mount Vernon Machine" operation, complete with smear campaigns against rivals like and strategic alliances, using verified historical documents to highlight how luck, land speculation, and secured his victory. Later works extended this approach to contemporary figures, as in The Man Who Would Not Shut Up: The Rise of Bill O'Reilly (2007, John Wiley & Sons), a biography critiquing the Fox News host's ascent through media bluster and controversy, and Gullible's Travels: A Comical History of the Trump Era (2020, Seven Stories Press), a collection of 32 "Trumponicles" styled after Daniel Defoe's plague-year journal, satirizing Donald 's presidency via absurd scenarios like delays or fiascos, grounded in real events such as the Mueller investigation. Kitman's satirical style fused irreverent wit with empirical rigor, often deploying to deflate pretensions—described by colleagues as "sarcasm dried to a delicate crisp"—while avoiding unsubstantiated claims by anchoring barbs in verifiable facts like financial records or public statements. This method targeted not just banalities but broader causal chains of power, such as how hype or historical precedents enable demagoguery, privileging causal realism over narrative ; for instance, in Trump-era pieces, he merged Swiftian exaggeration with documented timelines to argue institutional prolonged political absurdities. His approach contrasted with polemics by emphasizing structural hypocrisies, as seen in auditing Washington's "" to reveal timeless elite grift rather than ideological attacks.

Historical and Political Writings

Kitman's historical writings centered on satirical examinations of George Washington's life and finances, drawing on primary documents to blend rigorous archival research with irreverent humor. In George Washington's Expense Account (1967), co-credited to Washington and Kitman, the author audits the commander's ledgers from 1775 to 1783, itemizing expenditures on horses, provisions, and travel that totaled over £10,000 in period currency, equivalent to millions today, despite Washington's public refusal of a . Kitman highlights discrepancies, such as claims for and exotic fruits, portraying them as shrewd reimbursements that financed the Revolution while humanizing the icon as a meticulous bookkeeper rather than an ascetic patriot. The book, published by , sold over 100,000 copies in its first year and earned praise for uncovering "scandals and fascinating facts" through Washington's own records held at the . Building on this approach, The Making of the President, 1789: The Unauthorized Campaign Biography (1989) applies a mock-journalistic lens to 's unanimous electoral victory, analyzing Federalist Papers, correspondence, and voting records to depict the process as a managed rather than a contest. Kitman critiques as an "incompetent war general" who lost more battles than he won, a land speculator amassing 60,000 acres, and a politically astute figure reliant on allies like to suppress rivals such as . Published by , the 358-page work contrasts Theodore H. White's modern campaign chronicles with 18th-century machinations, using tallies—69 votes for out of 69 electors—to argue the election's underreported flaws, including no opposition platform or debates. Kitman's political writings shifted to contemporary media figures and events, employing interviews and for pointed . The Man Who Would Not Shut Up: The Rise of Bill O'Reilly (2007), based on 29 interviews with O'Reilly and associates, traces the Fox News host's trajectory from local reporter in the 1970s to The O'Reilly Factor's top ratings in the , amassing 3 million nightly viewers by 2006. Kitman attributes O'Reilly's ascent to personal resentments against elite media, rather than ideological purity, portraying him as an "independent freethinker" who prioritized confrontation over conservatism, evidenced by his feuds with figures like and self-promotion via selling millions. St. Martin's Press released the book amid O'Reilly's peak influence, with Kitman—a self-identified —emphasizing verifiable career pivots, such as O'Reilly's tabloid stint, over unsubstantiated motives. In Gullible's Travels: A Comical History of the Trump Era (2020), Kitman chronicles Donald Trump's 2016–2020 presidency through a fictionalized Gulliblesylvania framework, citing election data showing 34.9% popular vote support and events like the , 2021, Capitol riot to satirize supporter dynamics and policy chaos. Published by near the end of Trump's term, the work draws on Kitman's registration for ironic detachment, focusing on empirical absurdities such as impositions raising consumer costs by $80 billion annually, per economic analyses, while mocking Trump's 76 criminal charges post-presidency. These later books extended Kitman's method of fact-based ridicule to critique media-driven politics, prioritizing documented timelines over partisan narrative.

Political Engagement

1964 Presidential Write-In Campaign

In 1964, Marvin Kitman, the news managing editor of magazine, a satirical quarterly, launched a mock presidential for the Republican nomination as a self-described "truly reactionary" . He positioned his platform on the unfulfilled promises of the 1864 agenda, such as the abolition of , to satirize contemporary and challenge Barry Goldwater's candidacy. Kitman's effort originated at under editor , who served as his campaign manager, with the explicit aim of mocking the seriousness of the Goldwater surge through humor and absurdity. To appear on the New Hampshire Republican primary ballot scheduled for March 10, Kitman paid $10 to slate Fritz Weatherbee as a delegate favorable to his nomination at the , resulting in his name appearing in small type. His , "I would rather be President than write," encapsulated the campaign's lighthearted yet pointed critique of political ambition. Campaign activities included a press conference in , weekend stumping in via —waving to skiers rather than traditional handshaking—and an entourage comprising his pregnant wife, Navasky, and an "apology manager" to contextualize his candid statements on topics like religion, where he claimed to be "twice as Jewish as Goldwater." Preferential contest petitions were filed but nearly derailed by a motel mix-up. Coverage appeared in outlets like and , though Kitman later faulted media favoritism toward Goldwater for undermining his bid. The campaign yielded one delegate in the primary, compared to Goldwater's ten, but failed to secure the nomination as Goldwater prevailed at the convention. Though initially satirical, Kitman admitted becoming invested in the process before dismissing it as a "sore loser" experience he preferred to forget. The stunt provided Kitman a firsthand view of electoral mechanics, influencing his later satirical writings on politics and media.

Self-Described Views and Satire Targets

Kitman identified as a of and , though he registered as a and in 1964 staged a mock presidential write-in campaign in the Republican primary as a "Lincoln Republican," adopting Abraham 's 1860 platform and self-describing his stance as "more reactionary than" to the nomination process and conservative extremism of the era. This stunt, organized through the satirical magazine , secured him one delegate but underscored his use of absurdity to expose political absurdities rather than genuine ideological commitment. His primary satire targets centered on the television industry, which he viewed with disdain, once claiming he had never regularly watched TV until paid to do so and later asserting that the medium had damaged his brain from prolonged exposure. Kitman lambasted network executives for producing low-quality, formulaic content, deriding shows like Three's Company, Charlie's Angels, Laverne & Shirley, and Dallas for their lack of originality and intellectual merit, while occasionally praising exceptions such as Seinfeld, MASH*, and Monty Python's Flying Circus. He targeted sensationalist practices, including local news "sweeps" ratings stunts, weather forecasters' hype, and anchors like Dan Rather, whom he dubbed "the Manchurian candidate" for perceived rote delivery at CBS News. Politically, Kitman's barbs extended to historical and contemporary figures, as in his 1970 book George Washington's Expense Account, where he humorously audited the first president's reimbursements to critique fiscal opacity and leadership myths. Later works, such as The Man Who Would Not Shut Up (2006), scrutinized conservative media personalities like Bill , framing their rise as emblematic of and cable news demagoguery, consistent with his broader skepticism toward media consolidation and deregulation's monopolistic outcomes. His approach blended with first-hand revulsion for TV's cultural dominance, often likening his reviewing role to a "dirty job" akin to war correspondence.

Later Career and Death

Retirement and Post-Newsday Activities

Kitman concluded his tenure at Newsday in 2005 after 35 years as a critic, having produced 5,786 columns during that period. His final column, published on April 1, 2005, reflected wryly on the arrangement: "Newsday gave me a tryout, and after 35 years we decided it wasn't working out." Following , Kitman maintained a low-profile involvement in writing, contributing occasional essays to established literary magazines. Notably, his personal reflection "Transit Gloria," which meditated on urban transit experiences, appeared posthumously in 's October 2023 issue. No major books or syndicated columns are recorded from this period, aligning with his age of 75 at and a shift away from daily .

Final Publications and Passing

Kitman's final book, Gullible's Travels: A Comical History of the Trump Era, was published in 2020 by , offering satirical commentary on political developments during 's presidency. This work extended his longstanding approach to humorously critiquing media and public figures, drawing from his career-long focus on in and . After retiring from his column—his final piece appearing on April 1, 2005—Kitman shifted emphasis to book-length projects rather than regular journalism, producing no further syndicated columns but maintaining his authorial output into his later years. Kitman died of cancer on June 29, 2023, at the age of 93, at the in , after being ill for two months.

Recognition and Legacy

Awards and Honors

Kitman was a finalist for the in 1982 for his television commentary at . He received the Folio Award in 1988, recognizing excellence in editorial content. In 1991, Kitman was awarded the Society of the Silurians' Humorous Writing Award for his satirical contributions to journalism. The Society of the Silurians presented him with a Special Commentary Award in 1993. In 1992, honored him with the Townsend Harris Medal, given to distinguished alumni for notable achievements. Kitman was inducted into the Alumni Hall of Fame, acknowledging his career as a and .

Influence on Media Criticism

Marvin Kitman's influence on media criticism arose from his pioneering use of to scrutinize , a medium he viewed as often intellectually deficient and manipulative. From 1969 to 2004, he wrote columns for three times a week, syndicated nationally via the Syndicate, targeting network news distortions, entertainment banalities, and the commercialization of information. His style integrated historical analogies—such as auditing George Washington's in a 1975 book to mock fiscal opacity—with direct jabs at broadcasters' hypocrisies, fostering a model of criticism that prioritized wit over solemnity to expose causal flaws in and content. Kitman's work anticipated and paralleled the rise of satirical media commentary, influencing how critics engaged audiences amid television's expansion into cable and 24-hour news cycles. In books like The Man Who Would Not Shut Up: The Rise of Bill O'Reilly (2006), he dissected the mechanics of opinion-driven programming, attributing O'Reilly's success to aggressive self-promotion and network tolerance for factual liberties rather than journalistic merit. This analysis highlighted causal links between media personalities' tactics and audience polarization, a theme echoed in subsequent critiques of cable news ecosystems. His columns' national reach and his 1980s stint as an television commentator from 1981 to 1987 amplified these insights, reaching diverse listeners during a period when broadcast dominance began eroding. As a finalist in , Kitman validated humor as a rigorous for accountability, encouraging peers to blend empirical observation with irreverence against institutional self-importance. In his later Huffington Post contributions, he extended this to , critiquing phenomena like ' subjective framing as "fair and balanced," underscoring persistent biases in evolving formats. His legacy lies in demonstrating that effective requires dissecting 's profit motives and content quality without deference to norms, a method that privileged viewer agency over advertiser-friendly narratives.

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