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Matt Prior

Matthew James Prior (born 26 February 1982) is a South African-born former English international cricketer who played as a right-handed wicket-keeper batsman, primarily in Test matches, for the England national team between 2007 and 2014. Born in Johannesburg, Transvaal, Prior moved to England at a young age and rose through the ranks at Sussex, where he began his professional career in 2001, becoming a mainstay for the county until his retirement. Internationally, he debuted in One Day Internationals (ODIs) during England's tour of South Africa in 2004–05, but established himself in the Test side in 2007 against the West Indies, going on to play 79 Tests, in which he scored 4,099 runs at an average of 40.18, including 7 centuries, and effected 256 dismissals behind the stumps. His aggressive batting style at No. 7, combined with sharp wicketkeeping, made him a vital component of England's dominant era, contributing to series victories including three Ashes series wins in 2009, 2010–11, and 2013. Prior also featured in 68 ODIs, amassing 1,282 runs at 24.19, and 10 Twenty20 Internationals, while serving as vice-captain in Tests during periods of leadership transition. A persistent Achilles injury forced his retirement from all forms of cricket in June 2015 at age 33, after surgery the previous year sidelined him from international and county play. Post-retirement, Prior has remained involved in cricket through commentary, business ventures, and advocacy for player welfare.

Early life

Birth and upbringing in South Africa

Matthew James Prior was born on 26 February 1982 in , , to an English father and a South African mother. His early years were spent in the bustling city, where his family provided a stable environment amid the transitioning socio-political landscape of the country. Prior's parents, both supportive of his interests, instilled a sense of discipline and ambition from a young age, though specific details on their professional backgrounds remain limited in public records. The Prior family showed an affinity for sports, with his father taking an active role in guiding his son's athletic pursuits. At age eight, despite Prior's initial enthusiasm for , his father encouraged him to try during a local session in . Prior quickly embraced the sport, marking the beginning of his deep involvement in it and shifting his focus from other games. This introduction highlighted the family's encouragement of competitive activities, fostering Prior's competitive early on. Prior's first structured cricket experiences came through the South African school system, starting at the renowned in from age eight. The school, a cradle for talents like , offered rigorous training that emphasized winning and skill development, where Prior honed his batting and wicketkeeping abilities in school matches. He played regularly for school teams, gaining exposure to competitive play in local youth circuits before his family circumstances changed. In 1993, at the age of 11, Prior's family relocated to England, a move driven by personal challenges including his parents' separation and his mother's subsequent health issues. This emigration, influenced by his father's English roots, set the stage for Prior's adaptation to a new cricketing environment.

Relocation to England and early cricket involvement

In 1993, at the age of 11, Matt Prior moved with his family from Johannesburg, South Africa, to Brighton, England, where his father had English roots that facilitated the relocation. Upon settling in , Prior attended on a sports scholarship, which supported his burgeoning interest in amid the challenges of adapting to a new country. During his time at the school, he began playing for County Cricket Club's youth teams, quickly progressing through the age-group levels and representing at various junior international levels up to Under-19s. Prior made his first senior appearances for the Second XI around 1999–2000, gaining valuable experience in second-team that honed his skills as a wicketkeeper-batsman. By 2001, having resided in for eight years, he qualified to represent the country under ICC residency rules, paving the way for his professional career.

Domestic career

Sussex County Cricket Club

Matt Prior made his first-class debut for Sussex County Cricket Club in 2001 against Oxford University at Hove, where he scored 5 runs and took 2 catches as wicket-keeper. He initially alternated between batting in the middle order and keeping duties, but established himself as the primary wicket-keeper by 2002, scoring his maiden first-class century (102 not out) against Hampshire at Hove. Prior's breakthrough season came in 2003, when he scored 1,006 first-class runs at an average of 47.90, including four centuries, playing a pivotal role in 's first title since 1964. His aggressive batting and sharp glovework were instrumental in the team's success, with notable performances such as 148 against and 153* against . defended their title in 2007, Prior's third win with the club (also securing it in 2006), during which he amassed over 1,000 runs again and contributed to a dominant campaign that included key victories over rivals like and . Over his 15-year tenure with from 2001 to 2015, Prior compiled an impressive first-class career record of 13,228 runs in 249 matches at an average of 39.02, including 37 centuries, showcasing his evolution from a promising talent to a reliable middle-order anchor. As wicket-keeper, he demonstrated exceptional agility and anticipation behind the stumps across formats. In his later years, particularly from 2013 onward amid international commitments and injuries, Prior assumed leadership roles, captaining in limited-overs matches and mentoring younger players during the club's transitional phase in Division One of the . His commitment to the county remained strong, even as he balanced duties, culminating in a fitting farewell appearance in 2015 before retiring from all .

Other domestic teams and tours

In 2010–11, Prior joined Victoria Bushrangers as an overseas player for Australia's Big Bash League during the English off-season, following the Ashes series. He made his debut against Tasmania on 11 January 2011 at Bellerive Oval, scoring 51 runs off 29 balls in a rain-affected match where Victoria reached 107/8. Prior featured in two Big Bash matches for Victoria, providing aggressive middle-order batting and wicketkeeping support, though his stint was cut short by a call-up to the England World Cup squad. The following season, Prior signed a short-term contract with for the 2012–13 , aiming to gain more T20 experience amid his international schedule. He played four matches for the , batting in the lower order and contributing 32 runs at an average of 8.00, while handling wicketkeeping duties in a struggling side that finished last in the competition. These overseas appearances allowed Prior to adapt to subcontinental-style pitches and high-pressure T20 environments, complementing his primary role at . Prior also made occasional guest appearances for invitational sides in non-county fixtures. Such limited engagements outside were rare, as his commitments to and county duties took precedence. Post-2010, a series of injuries significantly restricted Prior's availability for any non- domestic games. A recurring issue, which first flared during the 2013 Ashes, led to surgery in September 2014 and forced him to miss the entire 2014–15 domestic season. This injury ultimately contributed to his from all in June 2015, preventing further tours or loans. Earlier niggles, including a strain in 2011, had already limited his participation in off-season opportunities.

International career

Early ODIs (2004–2006)

Prior made his (ODI) debut for against on 5 December 2004, during the fourth match of the series at in . Opening the batting alongside , he scored 35 runs off 48 balls, including six fours, contributing to England's total of 261 before they secured a 74-run victory. This appearance marked Prior's entry into international limited-overs cricket as a promising wicketkeeper-batsman, selected primarily for his aggressive opening style despite limited prior experience at the highest level. Following a year-long gap, was recalled for 's ODI tour of in late 2005 and early 2006, where he featured in all five matches as an opener while handled wicketkeeping duties. In the series opener in , he top-scored with 45 runs off 55 balls, helping post 327 for 4 in a 42-run . Overall, accumulated 94 runs across the series at an average of 18.80, showcasing his potential but struggling for consistency against 's pace attack, including scores of 32 in the second ODI before being bowled by Razzaq. This tour highlighted the competition for the wicketkeeping role, with 's batting seen as a viable alternative to Jones and , though he remained a specialist batsman in the limited-overs setup. Prior retained his place for the subsequent ODI series against India in March and April 2006, playing six of the seven matches and occasionally sharing wicketkeeping responsibilities. He recorded his highest score of the tour, 37 off 54 balls, in the third ODI at Margao, aiding England's chase before they fell short by five runs. Other notable contributions included 33 in the second ODI at Faridabad and 22 in the opener at New Delhi, though his series average dipped to 18.50 amid challenging subcontinental conditions. Across his initial 12 ODIs from 2004 to 2006, spanning the Zimbabwe, Pakistan, and India tours, Prior scored 240 runs at an average of 20.00, establishing himself as a dynamic opener while vying for a permanent spot amid debates over Jones's form. Prior's early foray into Internationals came shortly after, with his debut against on 28 June 2007 at in , where he scored 25 runs off 14 balls (including 2 fours and 2 sixes) while keeping wickets. Over the course of his 10 T20I appearances, he amassed 127 runs at an average of 17.00, primarily batting in the middle order and focusing on his glovework. This period underscored Prior's versatility in limited-overs formats, though his selection remained contingent on outperforming established keepers like Jones and Read through superior batting contributions.

Test debut and West Indies tour (2007)

Matt Prior made his Test debut for against at on 17 May 2007, selected ahead of the incumbent wicketkeeper primarily for his superior batting credentials and aggressive style, which the new coaching staff under Peter Moores believed would strengthen the lower order. Batting at number seven, Prior arrived at the crease with England on 363 for five and capitalized on a weary attack, scoring an unbeaten 126 off 128 balls with 19 fours, becoming the first England wicketkeeper to register a century on Test debut and helping the hosts declare at 553 for five. In England's second innings, he contributed 21 before being caught off , as the match ended in a draw with England enforcing the but rain limiting play. Prior's glovework came under early scrutiny during the debut match, where he effected no dismissals as reached 437 in their first , with observers noting occasional lapses in behind the stumps compared to Read's more . However, his batting was widely praised, providing the momentum sought after a rebuilding phase post-Ashes, and he retained his place for the remainder of the four-Test series. In the second Test at , Prior scored 75 in 's only of 570 for seven declared, contributing to an innings victory by 283 runs, while taking three catches off the seamers. The third Test at Old Trafford saw Prior score 40 in the first innings and a duck in the second, as England secured a 60-run win to clinch the series; he claimed one catch in West Indies' first innings. In the dead-rubber fourth Test at Chester-le-Street, he added 62 in the first innings, not required to bat in the second during a seven-wicket victory, and took three more catches. Across the series, Prior amassed 324 runs at an average of 64.80, including one century, and recorded seven dismissals (all catches), solidifying his role despite ongoing debates about his keeping, and marking England's 3-0 series triumph.

2007–2008 tours (India, Sri Lanka, South Africa, New Zealand)

Following his Test debut earlier in 2007, Matt Prior faced challenges during England's home Test series against , where he scored just 73 runs across six innings at an average of 12.17, including low scores of 1, 11, 7, and 0. His wicket-keeping was also criticized after dropping key chances, such as on 20 in the third Test at and on 41 the following day, contributing to 's series-clinching victory by a 1-0 margin. These errors, combined with his modest batting, put Prior's position under pressure as England sought consistency in the middle order and behind the stumps. Prior's form improved during England's tour of in late 2007, where he provided consistent middle-order contributions in the Test series, scoring two fifties across the three matches despite the team losing the opener and drawing the other two. In the first Test at , he made 63 in the second innings after a first-innings , helping England to a total of 281 in pursuit of 370. He followed with 79 in the second Test at (SSC), bolstering England's first-innings total of 351, and added 19 in the second innings of the drawn third Test at . However, his glovework was less assured on the turning pitches, with lapses that drew scrutiny, leading to his withdrawal from the subsequent ODI squad due to a thumb injury and ultimate omission from the team. Prior was dropped for England's early 2008 tour of but showed signs of adaptation to subcontinent conditions during the home Test series against later that year, where he was recalled for the final two matches and aggregated 112 runs while effecting key dismissals. In the third Test at , he scored 26 and 63, including a brisk counter-attacking knock in the second , and took two catches, one of which dismissed early to disrupt South Africa's momentum. He repeated a pair of 26s in the fourth Test at , contributing to England's fightback in a drawn match that leveled the series 1-1, while claiming three dismissals overall, demonstrating improved sharpness in seaming conditions despite the team's mixed results. This period marked Prior's consolidation as England's preferred wicketkeeper-batsman, blending resilience with occasional flair amid ongoing scrutiny.

2009 series (West Indies, Ashes)

In the opening Test of the home series against at Lord's in May 2009, Prior scored 42 runs, a knock that took him past 1,000 Test runs and made him the second-fastest wicketkeeper to reach the milestone, behind only Les Ames who achieved it in 1930. This performance marked a significant resurgence for Prior, who had faced criticism earlier in his career for inconsistencies with the gloves and bat. Over the three-Test series, he accumulated 174 runs at an average of 43.50, including a vital 69 in the second innings of the decisive third Test at Edgbaston, where his aggressive counter-attacking helped chase down 221 to secure a 2-1 series victory. His keeping was sharp, contributing to 's dominance with several key dismissals, including stumpings off Graeme Swann's spin. Prior's form carried into the Ashes series later that summer, where he played a pivotal role in England's 2-1 triumph, their first series win over since 2005. Batting at No. 7, he scored 261 runs across five Tests at an average of 32.62, including two fifties (55 at and 75 at ), often accelerating the scoring rate in partnerships that stabilized the innings during tense phases. His most impactful contributions came behind the stumps, where he effected 23 dismissals—16 catches and 7 stumpings—the highest in the series and crucial in breaking Australian partnerships during the close-fought matches at and . Notable were his diving catch to dismiss at and a stumping of at that swung momentum toward in the series-clinching win by 197 runs. Prior's all-round influence in 2009 extended beyond statistics, as his vocal leadership and positive energy in the dressing room began to position him as a potential team , with discussions emerging among selectors about his suitability for greater responsibility in future campaigns.

2010–2011 tours (South Africa, Bangladesh, Pakistan, )

In the 2009–10 Test series against , Matt Prior accumulated 206 runs across four matches at an average of 29.42, with a top score of 76 in the third Test at . His aggressive 76 off 118 balls in England's first innings helped secure a hard-fought draw on a seamer-friendly , despite the team suffering losses in the final Test that leveled the series 1–1. Prior also claimed seven catches and two stumpings, demonstrating reliability behind the stumps in challenging conditions. During the 2010 ODI series in , Prior scored 45 runs in three matches while excelling with the gloves in spin-dominated environments, effecting four dismissals including key catches off spinners and . In the subsequent home ODI series against later that year, he contributed 100 runs over five games and maintained consistent wicket-keeping, taking six catches amid varied pitches that occasionally assisted turn. These performances underscored his adaptability in limited-overs during a transitional phase for England's white-ball setup. The 2010–11 Ashes tour in Australia marked a career peak for Prior, as he featured in all five Tests and played a crucial role in England's historic 3–1 series victory—their first Down Under since 1970–71. Batting at No. 7, he scored 252 runs at an average of 50.40, highlighted by a match-turning 118 in the finale that propelled England to a declaration at 644/7 and clinched the series. Prior's glovework was exceptional, with 23 catches—the highest in the series—supporting the pace attack's dominance. During the tour, he reached the milestone of 2,000 Test runs, cementing his status as a key pillar in England's rising Test dominance.

2012 series (Sri Lanka, India, UAE)

In the 2012 Test series against , Matt Prior faced significant challenges adapting to the subcontinent's spin-friendly conditions, scoring 112 runs across three matches at an average of 22.40. His scores included 7 and 41 in the first Test at , where he struggled against Rangana Herath's left-arm spin, contributing to England's 75-run defeat; 11 in the second Test at , as the match ended in a draw; and 34 and 19 in the decisive third Test, helping secure a 10-wicket victory that leveled the series 1-1. Building on his subcontinent exposure from the 2007–2008 tours, Prior's batting was hampered by turning pitches, but he excelled behind the stumps with multiple dismissals, including a stumping of in . The subsequent Test tour of proved even tougher for and , resulting in a 4-0 amid relentless on deteriorating surfaces. managed 223 runs at an average of 31.86, but his series was marred by low scores, notably 6 in the second Test at , where he fell to early in England's first innings of 413, unable to anchor the lower order as chased down 57 to win by 10 wickets. Other contributions included 48 and 91 in (a gritty second-innings effort in a losing cause), 21 in , and 57 in , yet these were insufficient against 's spinners like and . As wicketkeeper, shone on the turning tracks, effecting a key stumping of off in and taking crucial catches, such as in , to support 's bowlers. Shifting to limited-overs , Prior found better rhythm in the five-match series against in the UAE in February 2012, where were whitewashed 4-0 but Prior aggregated 132 runs at a of 88.00, providing stability in the middle order. Key knocks included 82 off 102 balls in the fourth at , featuring aggressive strokeplay against Pakistan's pace attack, and 28 in the second match, though low scores like 7 in the third highlighted inconsistencies on slower UAE pitches. His glovework remained sharp, with stumpings on the gripping surfaces aiding 's , though the team struggled overall in the neutral venue.

2013 Ashes and New Zealand

Prior began the 2013 international season with 's tour of , where he played a pivotal role in securing a drawn series. In the second Test at , he scored a brisk 82 off 99 balls in the first , helping post 354 and set up a 247-run victory. His most memorable contribution came in the third Test at , where he made 73 in the first before an unbeaten 110 in the second, batting for over five hours to guide to 315 for 9 and a hard-fought draw, ensuring the series ended 0-0. This match-saving , which included overturning an lbw decision via , was hailed as a defining action that preserved 's unbeaten record in since 1997. Returning home, Prior served as vice-captain to during the against , contributing to England's dominant 3-0 victory—the first on home soil since 1977. Across the five Tests, he aggregated 133 runs at an average of 19.00, with a highest score of 47 in the third Test at , where his partnership with helped stabilize the innings during a tense chase. His batting form dipped compared to prior Ashes successes, but his leadership and glovework were crucial, including sharp catches that supported the seamers in key breakdowns of Australian innings, such as at where England won by 347 runs. Notably, Prior defended the umpires and system amid controversies in the first Test at , emphasizing their role in maintaining fairness during high-stakes moments. Prior's wicketkeeping was exemplary, with 23 dismissals (21 catches and 2 stumpings) that underscored his reliability behind the stumps, even as minor discomfort from a longstanding Achilles issue surfaced late in the series, prompting him to skip a golf outing after the opening Test. This early sign of the injury, which he managed through the summer, began to impact his mobility and foreshadowed more serious problems in subsequent months, though it did not hinder his contributions to the triumphant campaign.

Final years (2013–2015 tours and retirement)

Prior's involvement in the in was severely hampered by a sustained during a warm-up match against A in , which ruled him out of further preparation games. Despite the setback, he featured in the first three s—, , and —scoring a modest 107 runs at an average of 17.83, including 69 in the second Test at , but struggled overall with the bat and behind the stumps, notably missing a stumping in . His poor form, compounded by ongoing concerns, led to him being dropped for the final two Tests at and , ending his streak of 60 consecutive Test appearances; replaced him as wicketkeeper. After the whitewash, Prior focused on rehabilitation but returned for England's home series against and in 2014, playing all four Tests despite persistent discomfort from his . In the two Tests against , he top-scored with 86 in the first innings of the opening match at on his international comeback, but managed only 16 in the second innings there and 10 at . Against , he played the first two Tests, scoring 23 and 12 in the first at and 57 and 0 in the second at (retiring hurt in the second innings due to Achilles ), aggregating 92 runs at an of 23.00. Overall, he aggregated 204 runs in these four Tests, a far cry from his previous standards, as the Achilles issue increasingly restricted his aggressive batting and agile keeping. The recurring injury forced Prior to withdraw from the remainder of the series after the second and take an indefinite break from all in July 2014 to undergo later that year. Although he attempted a return to with in early 2015, medical assessments deemed the chronic condition unmanageable for professional play. On June 11, 2015, Prior announced his retirement from all forms of at age 33, having played 79 Tests for , in which he scored 4,099 runs at an average of 40.18—including seven centuries—and effected 243 dismissals, predominantly as wicketkeeper. His final international appearances were the two Tests against at in July 2014.

Playing style

Batting technique and approach

Matt Prior was a right-handed batsman renowned for his counter-attacking style, particularly effective in the lower middle order where he often accelerated the scoring rate under pressure. His aggressive approach contributed to a Test career strike rate of 61.67, notably higher than many contemporary specialist batsmen, allowing him to forge vital partnerships with the tail-end bowlers. Over 79 Tests, he amassed 4,099 runs at an average of 40.18, including seven centuries that underscored his ability to dominate attacks when England were in trouble. Prior's batting strengths lay in his solid front-foot technique for driving, enabling elegant straight drives and covers, complemented by a powerful pull and that exploited short-pitched deliveries effectively. These shots were pivotal in his highest Test score of 131 not out against in 2009, where he combined watchful defense with explosive scoring to rescue from a precarious position. However, early in his international career, Prior exhibited vulnerability to , particularly on turning pitches, as evidenced by his modest returns in his early Tests against , particularly during the 2007 home series and the 2008 tour of , where he averaged just 18.00 across low scores like 1, 42, 11, 7, 36, and 10. Throughout his career, Prior evolved from an opener, where his aggressive opening partnerships suited the limited-overs format, to a reliable Test No. 7 enforcer who stabilized and imposed momentum on opponents. This adaptation saw him mature into England's premier wicketkeeper-batsman, with his Test average peaking at over 43 by 2013, reflecting improved shot selection and mental resilience against varied conditions.

Wicket-keeping abilities

Matt Prior concluded his Test career with 243 catches and 13 stumpings, placing him among England's most prolific wicket-keepers in the format. His glovework was particularly noted for its agility when standing back to pace bowlers, allowing him to pouch edges effectively even on lively pitches. In One Day Internationals, Prior amassed 77 dismissals, comprising 69 catches and 8 stumpings across 68 matches. Prior's strengths as a keeper were evident in his quick hands, especially to , where he demonstrated sharp reflexes to snaffle turning deliveries. This prowess contributed to standout performances, such as his record 23 catches in the , an benchmark for a five-match rubber that underscored his reliability under high-stakes conditions. His overall dismissal tally highlighted a balanced skill set, blending athleticism with precise positioning to support 's seam and spin attacks. Early in his international career, Prior faced challenges adapting to subcontinental conditions, particularly during his early subcontinental tours of (2007–08) and (2008), where variable bounce and turn exposed inconsistencies in his standing-up technique to spinners. Following intensive training with former keeper Bruce French, Prior showed marked improvement in these areas, evident in stronger performances during later visits, including the 2012 series in and , where he effected key dismissals on turning tracks. Despite these advancements, Prior drew criticism for occasional errors under pressure, such as dropped catches in critical moments, which contributed to his omission from the squad for the 2008 New Zealand tour. Selectors cited the need for further refinement in his keeping to match his batting potential, a decision that prompted focused work on his fundamentals and ultimately facilitated his recall.

Personal life

Family and marriage

Matt Prior is married to , the daughter of former and & footballer . The couple has two children: a son, Jonathan, born in February 2009, and a daughter born in June 2015. Prior's family provided essential support throughout his international career, particularly during extended tours and periods of injury. For instance, in 2009, he flew home from the tour to be present for his son's birth, missing a match. offered emotional stability, helping him navigate the demands of professional regardless of match outcomes. Upon his 2015 retirement due to a persistent Achilles injury, Prior publicly thanked his family for their unwavering backing during his playing days.

Philanthropy and interests

Matt Prior has been a patron of Chestnut Tree House Children's Hospice, which provides care for around 300 children and young people with life-limiting conditions in , , and . In 2012, he participated in a 100-mile charity bike ride along the from to , alongside his former wicket-keeping coach Bruce French, raising over £34,000 to support the hospice's services. Prior has actively supported cricket development programs aimed at engaging young people, particularly in educational settings. As an for Chance to Shine, a charity that promotes in schools and disadvantaged communities, he visited George Eliot Primary School in 2013 to launch the program's Brit National Cricket Day, where he led classroom activities and coached 30 students in cricket skills to highlight the sport's educational benefits. He has also advocated for structural changes in youth , arguing that the high costs—around £1,000 per season for coaching, kit, and travel—exclude talented children from low-income families and limit talent development; Prior has called for county age-group programs to be made free to ensure broader access and fairer selection based on ability rather than affordability. Beyond philanthropy, Prior has pursued personal interests that reflect his active lifestyle and reflections on cricket's demands. A keen cyclist and mountain biker, he incorporated the sport into his charitable efforts, such as the 2012 hospice fundraiser, which involved over 4,000 meters of climbing and underscored his pre-existing passion for the activity. Following injuries, including a persistent issue that affected his career from 2013 onward, Prior has openly discussed the challenges in , revealing instances where performance pressures left him in tears and unwilling to admit vulnerabilities to teammates, emphasizing the need for greater awareness and support in .

Post-retirement activities

Cycling team ownership

Following his retirement from in 2015, Matt Prior co-founded the ONE Pro Cycling, serving as its chief executive and director alongside businessman Simon Chappell. The team launched with UCI Continental status, aiming to build a competitive squad capable of progressing through the sport's tiers while emphasizing transparency and team camaraderie. Prior's personal enthusiasm for , developed during his career, drove the venture, as he sought to channel his passion into management rather than riding. In its debut 2015 season, ONE Pro Cycling achieved notable success at the , with rider Peter Williams securing both the sprints classification and the King of the Mountains jersey, highlighting the 's early impact in domestic racing. The following year, the earned to UCI status, enabling access to higher-level events and aligning with Prior's ambition to reach the WorldTour. Prior motivated the project by drawing on his experiences with the , particularly the open and enjoyable ethos that fueled their 2010-11 victory, which he aimed to instill in to foster a more engaging and less "media-trained" environment. Despite these accomplishments, ONE Pro Cycling folded in amid financial challenges, including the failure to secure sufficient sponsorship after plans to transition to a women's team were abandoned. cited the precarious economics of mid-tier men's teams as a key factor, noting the difficulty of sustaining operations below WorldTour level without stable funding.

Business ventures and media work

Following his retirement from professional cricket, Matt Prior assumed the role of at Over+Above (O+A), a sports performance apparel company founded in 2022 that specializes in innovative garments designed to enhance athletic output through advanced fabric technology. Under Prior's leadership, the brand has focused on prototype development and market expansion, drawing on his experience as a former elite to emphasize performance-driven products for endurance sports. As of 2025, O+A continues to prioritize research into apparel that optimizes recovery and efficiency, positioning itself as a premium player in the sector. In addition to his work in sports apparel, Prior has been actively involved in property development through Seven Property Development Ltd., a he directs, which was incorporated in 2022 and operates from , . This venture reflects his broader entrepreneurial interests beyond , focusing on opportunities in the UK. Prior has established himself as a sought-after keynote speaker, delivering talks on leadership, team dynamics, and high-performance strategies derived from his cricketing career. He has appeared at events such as the 2019 Leadership Symposium organized by Working Options, where he shared insights on transitioning skills from professional sport to environments. His presentations often highlight themes of and execution under pressure, appealing to corporate audiences, and he has been featured in lineups alongside industry leaders at conferences like those hosted by The Grocer. These engagements underscore Prior's role in bridging elite sports and since 2018. In media, Prior provides expert commentary on cricket broadcasts for networks including , , and TNT Sports. He has contributed analysis during international matches and domestic coverage, offering insights on wicket-keeping techniques and player performances, notably during England's tours and Test series. For the , Prior has participated in radio commentary, including discussions on retirement reflections and team strategies post his 2015 exit from the game. In November 2025, he joined TNT Sports' coverage for the series in . His contributions extend to guest spots evaluating youth cricket structures and historical encounters, providing a former player's perspective without resuming roles in professional sports administration.

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